[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
1990 | 0.05 | 0.08 | 0.31 | 0.03 | 26 | 26 | 580 | 8 | 8 | 64 | 3 | 157 | 4 | 0 | 0 | 0.04 | ||
1991 | 0.03 | 0.08 | 0.32 | 0.05 | 21 | 47 | 792 | 15 | 23 | 59 | 2 | 163 | 8 | 0 | 1 | 0.05 | 0.04 | |
1992 | 0 | 0.09 | 0.1 | 0.01 | 24 | 71 | 449 | 7 | 30 | 47 | 148 | 1 | 0 | 0 | 0.04 | |||
1993 | 0.02 | 0.1 | 0.11 | 0.02 | 23 | 94 | 1149 | 10 | 40 | 45 | 1 | 135 | 3 | 0 | 0 | 0.05 | ||
1994 | 0.06 | 0.11 | 0.16 | 0.05 | 22 | 116 | 584 | 19 | 59 | 47 | 3 | 127 | 6 | 0 | 1 | 0.05 | 0.06 | |
1995 | 0.13 | 0.2 | 0.66 | 0.14 | 45 | 161 | 1298 | 105 | 165 | 45 | 6 | 116 | 16 | 0 | 0 | 0.08 | ||
1996 | 0.15 | 0.22 | 0.67 | 0.21 | 21 | 182 | 955 | 122 | 287 | 67 | 10 | 135 | 28 | 0 | 0 | 0.1 | ||
1997 | 0.15 | 0.23 | 0.47 | 0.12 | 22 | 204 | 1008 | 95 | 382 | 66 | 10 | 135 | 16 | 0 | 2 | 0.09 | 0.1 | |
1998 | 0.79 | 0.27 | 1.33 | 0.55 | 28 | 232 | 1199 | 308 | 691 | 43 | 34 | 133 | 73 | 73 | 23.7 | 6 | 0.21 | 0.12 |
1999 | 0.64 | 0.29 | 1.43 | 0.59 | 36 | 268 | 1024 | 383 | 1075 | 50 | 32 | 138 | 81 | 148 | 38.6 | 13 | 0.36 | 0.14 |
2000 | 0.2 | 0.34 | 0.97 | 0.41 | 27 | 295 | 864 | 284 | 1360 | 64 | 13 | 152 | 62 | 46 | 16.2 | 6 | 0.22 | 0.15 |
2001 | 0.52 | 0.36 | 1.39 | 0.54 | 31 | 326 | 821 | 442 | 1812 | 63 | 33 | 134 | 73 | 88 | 19.9 | 10 | 0.32 | 0.16 |
2002 | 0.55 | 0.4 | 1.29 | 0.58 | 33 | 359 | 489 | 462 | 2274 | 58 | 32 | 144 | 83 | 112 | 24.2 | 1 | 0.03 | 0.21 |
2003 | 0.53 | 0.41 | 1.37 | 0.61 | 37 | 396 | 830 | 540 | 2816 | 64 | 34 | 155 | 95 | 136 | 25.2 | 15 | 0.41 | 0.2 |
2004 | 0.5 | 0.46 | 1.74 | 0.65 | 51 | 447 | 1517 | 772 | 3592 | 70 | 35 | 164 | 106 | 304 | 39.4 | 31 | 0.61 | 0.21 |
2005 | 0.84 | 0.47 | 1.77 | 0.77 | 58 | 505 | 1203 | 889 | 4485 | 88 | 74 | 179 | 138 | 277 | 31.2 | 29 | 0.5 | 0.22 |
2006 | 0.89 | 0.47 | 1.84 | 0.74 | 80 | 585 | 1241 | 1071 | 5564 | 109 | 97 | 210 | 155 | 445 | 41.5 | 24 | 0.3 | 0.21 |
2007 | 0.78 | 0.42 | 1.77 | 0.68 | 70 | 655 | 1133 | 1159 | 6726 | 138 | 107 | 259 | 176 | 416 | 35.9 | 15 | 0.21 | 0.19 |
2008 | 0.82 | 0.45 | 2.11 | 0.86 | 91 | 746 | 1072 | 1566 | 8301 | 150 | 123 | 296 | 256 | 445 | 28.4 | 11 | 0.12 | 0.21 |
2009 | 0.75 | 0.44 | 1.91 | 0.76 | 101 | 847 | 962 | 1613 | 9918 | 161 | 120 | 350 | 266 | 459 | 28.5 | 33 | 0.33 | 0.21 |
2010 | 0.65 | 0.44 | 1.74 | 0.64 | 80 | 927 | 1372 | 1610 | 11532 | 192 | 124 | 400 | 255 | 361 | 22.4 | 38 | 0.48 | 0.18 |
2011 | 0.7 | 0.46 | 1.75 | 0.68 | 80 | 1007 | 693 | 1754 | 13296 | 181 | 127 | 422 | 288 | 374 | 21.3 | 55 | 0.69 | 0.21 |
2012 | 0.97 | 0.47 | 1.8 | 0.8 | 56 | 1063 | 743 | 1906 | 15206 | 160 | 155 | 422 | 337 | 294 | 15.4 | 14 | 0.25 | 0.19 |
2013 | 0.79 | 0.53 | 1.91 | 0.9 | 58 | 1121 | 327 | 2139 | 17351 | 136 | 107 | 408 | 367 | 298 | 13.9 | 12 | 0.21 | 0.22 |
2014 | 0.75 | 0.55 | 1.9 | 0.81 | 52 | 1173 | 276 | 2229 | 19582 | 114 | 85 | 375 | 304 | 296 | 13.3 | 16 | 0.31 | 0.21 |
2015 | 0.55 | 0.55 | 2.05 | 1.08 | 56 | 1229 | 175 | 2516 | 22100 | 110 | 61 | 326 | 351 | 283 | 11.2 | 20 | 0.36 | 0.21 |
2016 | 0.58 | 0.56 | 2.09 | 0.95 | 54 | 1283 | 159 | 2677 | 24777 | 108 | 63 | 302 | 286 | 230 | 8.6 | 21 | 0.39 | 0.2 |
2017 | 0.55 | 0.58 | 1.82 | 0.79 | 9 | 1292 | 22 | 2351 | 27128 | 110 | 61 | 276 | 219 | 0 | 4 | 0.44 | 0.21 | |
2018 | 0.62 | 0.7 | 1.61 | 0.77 | 0 | 1292 | 0 | 2081 | 29209 | 63 | 39 | 229 | 177 | 0 | 0 | 0.28 | ||
2019 | 1.22 | 0.88 | 1.4 | 0.81 | 0 | 1292 | 0 | 1810 | 31019 | 9 | 11 | 171 | 139 | 0 | 0 | 0.33 |
IF: | Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 1985 | Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214. Full description at Econpapers || Download paper | 786 |
2 | 1985 | Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176. Full description at Econpapers || Download paper | 298 |
3 | 1983 | A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238. Full description at Econpapers || Download paper | 297 |
4 | 1993 | The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143. Full description at Econpapers || Download paper | 291 |
5 | 1983 | An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191. Full description at Econpapers || Download paper | 291 |
6 | 1996 | Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20. Full description at Econpapers || Download paper | 262 |
7 | 1991 | Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296. Full description at Econpapers || Download paper | 261 |
8 | 2004 | Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560. Full description at Econpapers || Download paper | 261 |
9 | 2010 | The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421. Full description at Econpapers || Download paper | 250 |
10 | 2006 | Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759. Full description at Econpapers || Download paper | 202 |
11 | 1983 | Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272. Full description at Econpapers || Download paper | 193 |
12 | 1986 | The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297. Full description at Econpapers || Download paper | 191 |
13 | 1998 | A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65. Full description at Econpapers || Download paper | 189 |
14 | 1989 | Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323. Full description at Econpapers || Download paper | 182 |
15 | 1996 | The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; Allenby, Greg M. ; McCulloch, Robert E.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340. Full description at Econpapers || Download paper | 171 |
16 | 1998 | The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28. Full description at Econpapers || Download paper | 170 |
17 | 2000 | Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42. Full description at Econpapers || Download paper | 166 |
18 | 1994 | Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223. Full description at Econpapers || Download paper | 160 |
19 | 1988 | Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168. Full description at Econpapers || Download paper | 157 |
20 | 1993 | Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394. Full description at Econpapers || Download paper | 140 |
21 | 1995 | Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169. Full description at Econpapers || Download paper | 137 |
22 | 1993 | The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52. Full description at Econpapers || Download paper | 136 |
23 | 2012 | Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912. Full description at Econpapers || Download paper | 135 |
24 | 1984 | Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307. Full description at Econpapers || Download paper | 129 |
25 | 2005 | Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381. Full description at Econpapers || Download paper | 125 |
26 | 1990 | The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206. Full description at Econpapers || Download paper | 124 |
27 | 2000 | Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Haubl, Gerald ; Trifts, Valerie . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21. Full description at Econpapers || Download paper | 121 |
28 | 1997 | Why Store Brand Penetration Varies by Retailer. (1997). Dhar, Sanjay K. ; Hoch, Stephen J.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227. Full description at Econpapers || Download paper | 120 |
29 | 1998 | Shopping Behavior and Consumer Preference for Store Price Format: Why âLarge Basketâ Shoppers Prefer EDLP. (1998). Bell, David R. ; Lattin, James M.. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:66-88. Full description at Econpapers || Download paper | 119 |
30 | 2000 | Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). Ariely, Dan ; John G. Lynch , Jr., . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103. Full description at Econpapers || Download paper | 118 |
31 | 2009 | Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739. Full description at Econpapers || Download paper | 118 |
32 | 2011 | Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212. Full description at Econpapers || Download paper | 117 |
33 | 1985 | The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis. (1985). Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:234-254. Full description at Econpapers || Download paper | 117 |
34 | 2003 | Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Elberse, Anita ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354. Full description at Econpapers || Download paper | 116 |
35 | 2006 | Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739. Full description at Econpapers || Download paper | 115 |
36 | 1995 | Channel Coordination When Retailers Compete. (1995). Ingene, Charles A. ; Parry, Mark E.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:360-377. Full description at Econpapers || Download paper | 115 |
37 | 1997 | Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145. Full description at Econpapers || Download paper | 109 |
38 | 1999 | The Decomposition of Promotional Response: An Empirical Generalization. (1999). Chiang, jeongwen ; Bell, David R. ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:504-526. Full description at Econpapers || Download paper | 109 |
39 | 1997 | Manufacturers Return Policies and Retail Competition. (1997). Png, Ivan ; I. P. L. Png, ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:1:p:81-94. Full description at Econpapers || Download paper | 108 |
40 | 1990 | Improving Channel Coordination Through Franchising. (1990). Lal, Rajiv . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:4:p:299-318. Full description at Econpapers || Download paper | 108 |
41 | 1998 | Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337. Full description at Econpapers || Download paper | 108 |
42 | 2001 | Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243. Full description at Econpapers || Download paper | 106 |
43 | 1997 | Vertical Strategic Interaction: Implications for Channel Pricing Strategy. (1997). Lee, Eunkyu ; Staelin, Richard. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:185-207. Full description at Econpapers || Download paper | 105 |
44 | 1998 | Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195. Full description at Econpapers || Download paper | 105 |
45 | 2001 | Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283. Full description at Econpapers || Download paper | 104 |
46 | 1987 | CommentâManaging Channel Profits: Comment. (1987). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:6:y:1987:i:4:p:375-379. Full description at Econpapers || Download paper | 102 |
47 | 2003 | Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation. (2003). Srinivasan, Kannan ; Rajiv, Surendra ; Mehta, Nitin . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:1:p:58-84. Full description at Econpapers || Download paper | 101 |
48 | 2008 | A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. (2008). Wilbur, Kenneth. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:3:p:356-378. Full description at Econpapers || Download paper | 99 |
49 | 2006 | Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Griffin, Abbie ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717. Full description at Econpapers || Download paper | 99 |
50 | 2010 | The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957. Full description at Econpapers || Download paper | 97 |
# | Year | Title | Cited |
---|---|---|---|
1 | 1985 | Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214. Full description at Econpapers || Download paper | 126 |
2 | 2012 | Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912. Full description at Econpapers || Download paper | 67 |
3 | 2006 | Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759. Full description at Econpapers || Download paper | 57 |
4 | 2010 | The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421. Full description at Econpapers || Download paper | 49 |
5 | 2004 | Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560. Full description at Econpapers || Download paper | 45 |
6 | 2005 | Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381. Full description at Econpapers || Download paper | 40 |
7 | 1993 | The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143. Full description at Econpapers || Download paper | 40 |
8 | 1998 | The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28. Full description at Econpapers || Download paper | 38 |
9 | 1986 | The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297. Full description at Econpapers || Download paper | 34 |
10 | 2012 | Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. (2012). Tellis, Gerard J. ; Tirunillai, Seshadri . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:2:p:198-215. Full description at Econpapers || Download paper | 31 |
11 | 1991 | Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296. Full description at Econpapers || Download paper | 31 |
12 | 1983 | An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191. Full description at Econpapers || Download paper | 31 |
13 | 2007 | The Bright Side of Supplier Encroachment. (2007). Sappington, David ; Arya, Anil ; David E. M. Sappington, ; Mittendorf, Brian. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659. Full description at Econpapers || Download paper | 29 |
14 | 2011 | Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212. Full description at Econpapers || Download paper | 28 |
15 | 1985 | Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176. Full description at Econpapers || Download paper | 26 |
16 | 2000 | Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42. Full description at Econpapers || Download paper | 26 |
17 | 2006 | Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Griffin, Abbie ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717. Full description at Econpapers || Download paper | 25 |
18 | 2012 | Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. (2012). Ghose, Anindya ; Ipeirotis, Panagiotis G. ; Li, Beibei. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:493-520. Full description at Econpapers || Download paper | 22 |
19 | 2012 | Mine Your Own Business: Market-Structure Surveillance Through Text Mining. (2012). Goldenberg, Jacob ; Feldman, Ronen ; Netzer, Oded ; Fresko, Moshe . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:521-543. Full description at Econpapers || Download paper | 22 |
20 | 2010 | The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957. Full description at Econpapers || Download paper | 22 |
21 | 2009 | Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739. Full description at Econpapers || Download paper | 21 |
22 | 1998 | A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65. Full description at Econpapers || Download paper | 20 |
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2019 | Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach. (2019). Timoshenko, Artem ; Hauser, John R ; Burnap, Alex. In: Papers. RePEc:arx:papers:1907.07786. Full description at Econpapers || Download paper | |
2019 | Discrete Choice under Risk with Limited Consideration. (2019). Molinari, Francesca ; Barseghyan, Levon ; Thirkettle, Matthew. In: Papers. RePEc:arx:papers:1902.06629. Full description at Econpapers || Download paper | |
2019 | Dynamic effects of price promotions: field evidence, consumer search, and supply-side implications. (2019). Noton, Carlos ; Macera, Rosario ; Gardete, Pedro M ; Elberg, Andres. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:17:y:2019:i:1:d:10.1007_s11129-018-9205-5. Full description at Econpapers || Download paper | |
2019 | (Quasi) uniqueness and restoring dynamics of price-dispersion market equilibria under search cost. (2019). Rey, Jose-Manuel ; Alvarez, Francisco. In: Journal of Mathematical Economics. RePEc:eee:mateco:v:81:y:2019:i:c:p:1-13. Full description at Econpapers || Download paper | |
2019 | Price Search Across Time and Across Stores. (2019). Sudhir, K ; Mojir, Navid . In: Cowles Foundation Discussion Papers. RePEc:cwl:cwldpp:1942r. Full description at Econpapers || Download paper | |
2019 | Attention and saliency on the internet: Evidence from an online recommendation system. (2019). Krishnan, Pramila ; Helmers, Christian ; Patnam, Manasa . In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:161:y:2019:i:c:p:216-242. Full description at Econpapers || Download paper | |
2019 | Discrete choice under risk with limited consideration. (2019). Molinari, Francesca ; Barseghyan, Levon ; Thirkettle, Matthew. In: CeMMAP working papers. RePEc:ifs:cemmap:08/19. Full description at Econpapers || Download paper | |
2019 | Do mobile banner ads increase sales? Yes, in the offline channel. (2019). , Mark ; Zevenbergen, Menno ; Osinga, Ernst C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:439-453. Full description at Econpapers || Download paper | |
2019 | Capturing dynamics in the value for brand recommendations from word-of-mouth conversations. (2019). Donthu, Naveen ; Baker, Andrew ; Luo, Anita . In: Journal of Business Research. RePEc:eee:jbrese:v:104:y:2019:i:c:p:247-260. Full description at Econpapers || Download paper | |
2019 | Seeking the support of the silent majority: are lurking users valuable to UGC platforms?. (2019). Zhou, Zhimin ; Yao, Dai ; Li, Xing ; Chen, Xingyu . In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:47:y:2019:i:6:d:10.1007_s11747-018-00624-8. Full description at Econpapers || Download paper | |
2019 | The effects of herding and word of mouth in a two-period advertising signaling model. (2019). Jang, Sungha ; Song, Reo ; Cai, Gangshu ; Zhen, Xueping. In: European Journal of Operational Research. RePEc:eee:ejores:v:275:y:2019:i:1:p:361-373. Full description at Econpapers || Download paper |
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2017 | Non-reservation price equilibria and consumer search. (2017). Parakhonyak, Alexei ; janssen, maarten. In: Journal of Economic Theory. RePEc:eee:jetheo:v:172:y:2017:i:c:p:120-162. Full description at Econpapers || Download paper | |
2017 | Vitamin panacea: Is advertising fueling demand for products with uncertain scientific benefit?. (2017). Eisenberg, Matthew D ; Cantor, Jonathan H ; Avery, Rosemary J. In: Journal of Health Economics. RePEc:eee:jhecon:v:55:y:2017:i:c:p:30-44. Full description at Econpapers || Download paper | |
2017 | A multidisciplinary perspective of big data in management research. (2017). Sheng, Jie ; Wang, Xiaojun ; Amankwah-Amoah, Joseph. In: International Journal of Production Economics. RePEc:eee:proeco:v:191:y:2017:i:c:p:97-112. Full description at Econpapers || Download paper | |
2017 | Goal-based models for discrete choice analysis. (2017). Swait, Joffre. In: Transportation Research Part B: Methodological. RePEc:eee:transb:v:101:y:2017:i:c:p:72-88. Full description at Econpapers || Download paper |
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2016 | Hidden Variable Models for Market Basket Data. Statistical Performance and Managerial Implications. (2016). Hruschka, Harald. In: University of Regensburg Working Papers in Business, Economics and Management Information Systems. RePEc:bay:rdwiwi:34994. Full description at Econpapers || Download paper | |
2016 | Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions. (2016). Bar-Isaac, Heski ; Asker, John . In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11579. Full description at Econpapers || Download paper | |
2016 | Design of Public Procurement Auctions: Evidence from Cleaning Contracts. (2016). Toivanen, Otto ; Hyytinen, Ari ; Lundberg, Sofia. In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11708. Full description at Econpapers || Download paper | |
2016 | The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings. (2016). Chang, Chun-Wei ; Zhang, Jonathan Z. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:36:y:2016:i:c:p:77-90. Full description at Econpapers || Download paper | |
2016 | A Model for Inferring Market Preferences from Online Retail Product Information Matrices. (2016). Gilbride, Timothy J ; Siddarth, S ; Mintz, Ofer ; Currim, Imran S. In: Journal of Retailing. RePEc:eee:jouret:v:92:y:2016:i:4:p:470-485. Full description at Econpapers || Download paper | |
2016 | Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests. (2016). Kireyev, Pavel . In: Harvard Business School Working Papers. RePEc:hbs:wpaper:16-129. Full description at Econpapers || Download paper | |
2016 | EditorialâMarketing Science and Big Data. (2016). Chintagunta, Pradeep ; Hauser, John R ; Hanssens, Dominique M. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:3:p:341-342. Full description at Econpapers || Download paper | |
2016 | Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data. (2016). Skiera, Bernd ; Ringel, Daniel M. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:3:p:511-534. Full description at Econpapers || Download paper | |
2016 | Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment. (2016). Wang, Yanwen ; Sprigg, Jim ; Cryder, Cynthia ; Lewis, Michael. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:4:p:565-575. Full description at Econpapers || Download paper | |
2016 | An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications. (2016). Liu, Qiang ; Venkataraman, Sriram ; Gupta, Sachin. In: Management Science. RePEc:inm:ormnsc:v:62:y:2016:i:8:p:2321-2340. Full description at Econpapers || Download paper | |
2016 | Consumer deliberation and quality signaling. (2016). Guo, Liang ; Wu, Yue. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:14:y:2016:i:3:d:10.1007_s11129-016-9174-5. Full description at Econpapers || Download paper | |
2016 | Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions. (2016). Bar-Isaac, Heski ; Asker, John. In: NBER Working Papers. RePEc:nbr:nberwo:22771. Full description at Econpapers || Download paper | |
2016 | Empirical Models of Learning Dynamics: A Survey of Recent Developments. (2016). Keane, Michael ; Ching, Andrew ; Erdem, Tulin. In: Economics Papers. RePEc:nuf:econwp:1611. Full description at Econpapers || Download paper |