Citation analysis for Journal of Marketing for Higher Education / Taylor & Francis Journals

Citation Profile [Updated: 2020-06-03 07:38:54]

5 Years H

Impact Factor

0.3

5 Years IF

0.23

Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw Data

	IF	AIF	CIF	IF5	DOC	CDO	CIT	NCI	CCU	D2Y	C2Y	D5Y	C5Y	SC	%SC	CiY	II	AII
1990	0	0.08	0	0	0	0	0		0	0		0			0		0	0.04
1991	0	0.08	0	0	0	0	0		0	0		0			0		0	0.04
1992	0	0.09	0	0	0	0	0		0	0		0			0		0	0.04
1993	0	0.1	0	0	0	0	0		0	0		0			0		0	0.05
1994	0	0.11	0	0	0	0	0		0	0		0			0		0	0.06
1995	0	0.2	0	0	0	0	0		0	0		0			0		0	0.08
1996	0	0.22	0	0	23	23	10		0	0		0			0		0	0.1
1997	0	0.23	0	0	18	41	8		0	23		23			0		0	0.1
1998	0	0.27	0	0	29	70	16		0	41		41			0		0	0.12
1999	0	0.29	0	0	7	77	0		0	47		70			0		0	0.14
2000	0	0.34	0	0	23	100	2		0	36		77			0		0	0.15
2001	0	0.36	0	0	11	111	0		0	30		100			0		0	0.16
2002	0	0.4	0	0	12	123	4		0	34		88			0		0	0.21
2003	0	0.41	0	0	17	140	2		0	23		82			0		0	0.2
2004	0	0.46	0	0	7	147	1		0	29		70			0		0	0.21
2005	0	0.47	0	0	11	158	7		0	24		70			0		0	0.22
2006	0	0.47	0	0	16	174	3		0	18		58			0		0	0.21
2007	0.04	0.42	0.03	0.02	8	182	0	5	5	27	1	63	1		0		0	0.19
2008	0	0.45	0	0	12	194	11		5	24		59			0		0	0.21
2009	0	0.44	0	0	10	204	28	1	6	20		54			0		0	0.21
2010	0	0.44	0.02	0	14	218	23	5	11	22		57			0		0	0.18
2011	0	0.46	0	0	11	229	14	1	12	24		60			0		0	0.21
2012	0	0.47	0.02	0.04	14	243	23	5	17	25		55	2		0		0	0.19
2013	0.04	0.53	0.04	0.07	12	255	18	10	27	25	1	61	4		0		0	0.22
2014	0.08	0.55	0.07	0.13	15	270	18	19	46	26	2	61	8	8	42.1		0	0.21
2015	0.11	0.55	0.04	0.09	14	284	15	10	56	27	3	66	6	1	10		0	0.21
2016	0.31	0.56	0.23	0.3	15	299	6	69	125	29	9	66	20	12	17.4		0	0.2
2017	0.03	0.58	0.1	0.11	18	317	10	33	158	29	1	70	8	12	36.4	1	0.06	0.21
2018	0.15	0.7	0.14	0.14	9	326	3	45	203	33	5	74	10		0	1	0.11	0.28
2019	0.3	0.88	0.18	0.23	17	343	1	61	264	27	8	71	16		0		0	0.33

IF:	Impact Factor: C2Y / D2Y
AIF:	Average Impact Factor for series in RePEc in year y
CIF:	Cumulative impact factor
IF5:	Impact Factor: C5Y / D5Y
DOC:	Number of documents published in year y
CDO:	Cumulative number of documents published until year y
CIT:	Number of citations to papers published in year y
NCI:	Number of citations in year y
CCU:	Cumulative number of citations to papers published until year y
D2Y:	Number of articles published in y-1 plus y-2
C2Y:	Cites in y to articles published in y-1 plus y-2
D5Y:	Number of articles published in y-1 until y-5
C5Y:	Cites in y to articles published in y-1 until y-5
SC:	selft citations in y to articles published in y-1 plus y-2
%SC:	Percentage of selft citations in y to articles published in y-1 plus y-2
CiY:	Cites in year y to documents published in year y
II:	Immediacy Index: CiY / Documents.
AII:	Average Immediacy Index for series in RePEc in year y

50 most cited documents in this series

#	Year	Title	Cited
1	2013	Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33. Full description at Econpapers \|\| Download paper	14
2	2009	Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107. Full description at Econpapers \|\| Download paper	10
3	2009	Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84. Full description at Econpapers \|\| Download paper	9
4	2010	The influence of organizational image on college selection: what students seek in institutions of higher education. (2010). Pampaloni, Andrea M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:19-48. Full description at Econpapers \|\| Download paper	8
5	2009	Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64. Full description at Econpapers \|\| Download paper	7
6	2005	Factors Influencing International Students Choice of an Education Destination--A Correspondence Analysis. (2005). Taylor, Ruth ; Quintal, Vanessa ; Shanka, Tekle . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:15:y:2005:i:2:p:31-46. Full description at Econpapers \|\| Download paper	6
7	2011	Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24. Full description at Econpapers \|\| Download paper	6
8	2012	Students choice of universities in Germany: structure, factors and information sources used. (2012). Obermeit, Katrin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:206-230. Full description at Econpapers \|\| Download paper	5
9	1998	University Image: The Benefits of Assessment and Modeling. (1998). Harless, Clayton ; Turrisi, Rob ; Landrum, Eric R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:9:y:1998:i:1:p:53-68. Full description at Econpapers \|\| Download paper	5
10	2008	Positioning in Market Space: The Evaluation of Swedish Universities Online Brand Personalities. (2008). Saheli-Sangari, Esmail ; Opoku, Robert A. ; Hultman, Magnus. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:124-144. Full description at Econpapers \|\| Download paper	5
11	2014	Identifying and analyzing touchpoints for building a higher education brand. (2014). Jacob, Isaac ; Yadav, Neha ; Khanna, Monica . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:122-143. Full description at Econpapers \|\| Download paper	5
12	1998	Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14. Full description at Econpapers \|\| Download paper	5
13	2012	Students trust, value and loyalty: evidence from higher education in Brazil. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann ; Kleinowski, Hamilton . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:83-100. Full description at Econpapers \|\| Download paper	5
14	2012	Values education and student satisfaction: German business students perceptions of universities value influences. (2012). Moosmayer, Dirk C. ; Siems, Florian U.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272. Full description at Econpapers \|\| Download paper	5
15	2010	The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165. Full description at Econpapers \|\| Download paper	5
16	2013	Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap. (2013). Nguyen, Adam ; Rosetti, Joseph . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:155-174. Full description at Econpapers \|\| Download paper	4
17	2010	Contextual influences: building brand community in large and small colleges. (2010). Koenig, Harold F. ; McAlexander, Harry J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:69-84. Full description at Econpapers \|\| Download paper	4
18	2012	Institutional branding: a content analysis of public service announcements from American universities. (2012). Cavanagh, Kevin V. ; Clayton, Michael J. ; Hettche, Matt . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:182-205. Full description at Econpapers \|\| Download paper	4
19	2012	Modeling antecedents of student loyalty in higher education. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:101-116. Full description at Econpapers \|\| Download paper	4
20	2008	SERVMO: A Measure for Service-Driven Market Orientation in Higher Education. (2008). Voon, B. H.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:216-237. Full description at Econpapers \|\| Download paper	4
21	2012	Marketing for Higher Education in Developing Countries: emphases and omissions. (2012). Maringe, Felix ; Mourad, Maha . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:1-9. Full description at Econpapers \|\| Download paper	4
22	2015	Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262. Full description at Econpapers \|\| Download paper	4
23	1997	A Reconceptualization of the Marketing Mix: Using the 4 Cs to Improve Marketing Planning in Higher Education. (1997). Wasmer, D. J. ; Stevenson, Julie ; Williams, James R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1997:i:2:p:29-35. Full description at Econpapers \|\| Download paper	4
24	2016	Students as customers in higher education: reframing the debate. (2016). Guilbault, Melodi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:132-142. Full description at Econpapers \|\| Download paper	3
25	2009	Social Networking as an Admission Tool: A Case Study in Success. (2009). Ruschman, Doug ; Hayes, Thomas J. ; Walker, Mary M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:2:p:109-124. Full description at Econpapers \|\| Download paper	3
26	2010	Branding MBA programs: the use of target market desired outcomes for effective brand positioning. (2010). Nadeau, John ; Heslop, Louise A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:85-117. Full description at Econpapers \|\| Download paper	3
27	2014	UK higher education viewed through the marketization and marketing lenses. (2014). Nedbalova, Eva ; Greenacre, Luke ; Schulz, John . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:178-195. Full description at Econpapers \|\| Download paper	3
28	1996	University Marketing: A Professional Service Organization Perspective. (1996). Frankwick, Gary L. ; Licata, Jane . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:1-16. Full description at Econpapers \|\| Download paper	3
29	2015	Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. (2015). Sujchaphong, Narissara ; Melewar, T C ; Nguyen, Bang. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:204-237. Full description at Econpapers \|\| Download paper	3
30	2010	A market segmentation approach for higher education based on rational and emotional factors. (2010). Pergelova, Albena ; Rialp, Josep ; Angulo, Fernando . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:1-17. Full description at Econpapers \|\| Download paper	3
31	2003	Key Elements of a Successful Drive Toward Marketing Strategy Making. (2003). Cann, Cynthia W. ; George, Marie A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:13:y:2003:i:1-2:p:1-15. Full description at Econpapers \|\| Download paper	3
32	2017	Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18. Full description at Econpapers \|\| Download paper	3
33	1996	Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors. (1996). Di Lorenzo-Aiss, Janet ; Mathisen, Richard E.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:1:p:71-84. Full description at Econpapers \|\| Download paper	3
34	2014	Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21. Full description at Econpapers \|\| Download paper	3
35	2017	Brand personality in higher education: anthropomorphized university marketing communications. (2017). Rutter, Richard ; Nadeau, John ; Lettice, Fiona. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:19-39. Full description at Econpapers \|\| Download paper	3
36	2014	How branding process activities impact brand equity within Higher Education Institutions. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:1-10. Full description at Econpapers \|\| Download paper	3
37	2014	Applying brand management to higher education through the use of the Brand Flux Model-super-â¢ - the case of Arcadia University. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:222-242. Full description at Econpapers \|\| Download paper	3
38	1996	Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education. (1996). Shemwell, Donald J. ; Yavas, Ugar . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:75-84. Full description at Econpapers \|\| Download paper	3
39	2014	Do professors have customer-based brand equity?. (2014). Jillapalli, Ravi K.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:22-40. Full description at Econpapers \|\| Download paper	3
40	2012	Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. (2012). Osei, Collins ; Williams, Robert ; Omar, Maktoba . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:71-81. Full description at Econpapers \|\| Download paper	2
41	2011	An Aristotelian model for ethical higher education marketing: The role of practical wisdom. (2011). Gibbs, Paul . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:203-214. Full description at Econpapers \|\| Download paper	2
42	2008	Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality, Educational Outcomes, and Value of the MBA. (2008). Bruce, Grady ; Edgington, Rachel . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:79-101. Full description at Econpapers \|\| Download paper	2
43	2017	Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. (2017). Brech, Felicitas M ; Ivens, Bjoern S ; Rauschnabel, Philipp A ; Vander, Brian A ; Messer, Uwe. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:112-130. Full description at Econpapers \|\| Download paper	2
44	2014	Branding a state university: doing it right. (2014). Acciardo, Linda A. ; Dholakia, Ruby Roy . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:144-163. Full description at Econpapers \|\| Download paper	2
45	2011	International student destination choice: the influence of home campus experience on the decision to consider branch campuses. (2011). Huisman, Jeroen ; Wilkins, Stephen. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:61-83. Full description at Econpapers \|\| Download paper	2
46	2016	How the source of word-of-mouth influences information processing in the formation of brand attitudes. (2016). Herold, Kristiina ; Sundqvist, Sanna ; Tarkiainen, Anssi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:64-85. Full description at Econpapers \|\| Download paper	2
47	2014	Academic sell-out: how an obsession with metrics and rankings is damaging academia. (2014). Gruber, Thorsten . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:165-177. Full description at Econpapers \|\| Download paper	2
48	2011	The role of culture, competitiveness and economic performance in explaining academic performance: a global market analysis for international student segmentation. (2011). Baumann, Chris. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:181-201. Full description at Econpapers \|\| Download paper	2
49	1998	College Choice in a Brand Elimination Framework: The High School Students Perspective. (1998). Rosen, Deborah E. ; Greenlee, Timothy B. ; Curran, James M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:73-92. Full description at Econpapers \|\| Download paper	2
50	2002	Determinants of Awareness, Consideration, and Choice Set Size in University Choice. (2002). Brown, Jennifer ; Dawes, Philip L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:12:y:2002:i:1:p:49-75. Full description at Econpapers \|\| Download paper	2

50 most relevant documents in this series (papers most cited in the last two years)

#	Year	Title	Cited
1	2010	The influence of organizational image on college selection: what students seek in institutions of higher education. (2010). Pampaloni, Andrea M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:19-48. Full description at Econpapers \|\| Download paper	5
2	2009	Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84. Full description at Econpapers \|\| Download paper	5
3	2010	The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165. Full description at Econpapers \|\| Download paper	4
4	2016	Students as customers in higher education: reframing the debate. (2016). Guilbault, Melodi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:132-142. Full description at Econpapers \|\| Download paper	3
5	2009	Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64. Full description at Econpapers \|\| Download paper	3
6	2017	Brand personality in higher education: anthropomorphized university marketing communications. (2017). Rutter, Richard ; Nadeau, John ; Lettice, Fiona. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:19-39. Full description at Econpapers \|\| Download paper	3
7	2012	Students choice of universities in Germany: structure, factors and information sources used. (2012). Obermeit, Katrin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:206-230. Full description at Econpapers \|\| Download paper	3
8	2015	Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262. Full description at Econpapers \|\| Download paper	2
9	2002	Determinants of Awareness, Consideration, and Choice Set Size in University Choice. (2002). Brown, Jennifer ; Dawes, Philip L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:12:y:2002:i:1:p:49-75. Full description at Econpapers \|\| Download paper	2
10	2014	UK higher education viewed through the marketization and marketing lenses. (2014). Nedbalova, Eva ; Greenacre, Luke ; Schulz, John . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:178-195. Full description at Econpapers \|\| Download paper	2
11	2013	Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33. Full description at Econpapers \|\| Download paper	2
12	2012	Values education and student satisfaction: German business students perceptions of universities value influences. (2012). Moosmayer, Dirk C. ; Siems, Florian U.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272. Full description at Econpapers \|\| Download paper	2
13	2014	How branding process activities impact brand equity within Higher Education Institutions. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:1-10. Full description at Econpapers \|\| Download paper	2
14	2013	Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap. (2013). Nguyen, Adam ; Rosetti, Joseph . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:155-174. Full description at Econpapers \|\| Download paper	2
15	2011	Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24. Full description at Econpapers \|\| Download paper	2
16	2014	Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21. Full description at Econpapers \|\| Download paper	2
17	2015	Student-customer orientation at a higher education institution: the perspective of undergraduate business students. (2015). Koris, Riina ; Ojala, Triinu ; Kerem, Katri ; Ortenblad, Anders . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:29-44. Full description at Econpapers \|\| Download paper	2
18	2009	Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107. Full description at Econpapers \|\| Download paper	2
19	2017	Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18. Full description at Econpapers \|\| Download paper	2
20	2015	Factors contributing to university image: the postgraduate students points of view. (2015). Aghaz, Asal ; Sharifi, Maryam S ; Hashemi, Amin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:104-126. Full description at Econpapers \|\| Download paper	2
21	1998	Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14. Full description at Econpapers \|\| Download paper	2
22	1997	Developing Slogans for Marketing of Higher Education. (1997). Tripp, Carolyn ; Bauerly, Ronald J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1997:i:1:p:1-14. Full description at Econpapers \|\| Download paper	2
23	2015	Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. (2015). Sujchaphong, Narissara ; Melewar, T C ; Nguyen, Bang. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:204-237. Full description at Econpapers \|\| Download paper	2
24	2016	How the source of word-of-mouth influences information processing in the formation of brand attitudes. (2016). Herold, Kristiina ; Sundqvist, Sanna ; Tarkiainen, Anssi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:64-85. Full description at Econpapers \|\| Download paper	2
25	2017	Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. (2017). Brech, Felicitas M ; Ivens, Bjoern S ; Rauschnabel, Philipp A ; Vander, Brian A ; Messer, Uwe. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:112-130. Full description at Econpapers \|\| Download paper	2

Citing documents used to compute impact factor: 8

Year	Title
2019	Factors Influencing Studentsâ Motivation to Seek Higher EducationâA Case Study at a State University in the Czech Republic. (2019). Urbancova, Hana ; Fajikova, Adela. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:17:p:4699-:d:261951. Full description at Econpapers \|\| Download paper
2019	How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mod. (2019). Wong, Ho Yin ; Sultan, Parves . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:3:d:10.1057_s41262-018-0131-3. Full description at Econpapers \|\| Download paper
2019	Online video impact of world class universities. (2019). Rosa-GarcÃÂa, Alfonso ; Ros-Galvez, Alejandro ; Meseguer-Martinez, Angel ; Catalan-Alarcon, Jose Antonio ; Rosa-Garcia, Alfonso. In: Electronic Markets. RePEc:spr:elmark:v:29:y:2019:i:3:d:10.1007_s12525-018-0315-4. Full description at Econpapers \|\| Download paper
2019	Identifying the antecedents of postsâ popularity on Facebook Fan Pages. (2019). , Alton ; Banerjee, Snehasish. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00157-7. Full description at Econpapers \|\| Download paper
2019	Providing MOOCs: A FUN way to enroll students?. (2019). Jacqmin, Julien. In: Information Economics and Policy. RePEc:eee:iepoli:v:48:y:2019:i:c:p:32-39. Full description at Econpapers \|\| Download paper
2019	Criteria of Satisfaction with Universities from the Perspective of Czech Students: A Qualitative Research Study. (2019). Kuchaova, Daria ; Lukaova, Rena. In: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. RePEc:mup:actaun:actaun_2019067041049. Full description at Econpapers \|\| Download paper
2019	Creating Value in the Entrepreneurial University: Marketization and Merchandising Strategies. (2019). Fiorani, Gloria ; Colasanti, Nathalie ; Frondizi, Rocco ; Fantauzzi, Chiara. In: Administrative Sciences. RePEc:gam:jadmsc:v:9:y:2019:i:4:p:82-:d:277816. Full description at Econpapers \|\| Download paper
2019	Revisiting âthe shotgun wedding of industry and academiaââempirical evidence from Finland. (2019). Suomi, Kati ; Kivisto, Jussi ; Pekkola, Elias ; Stenvall, Jari ; Kuoppakangas, Paivikki. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:1:d:10.1007_s12208-019-00220-8. Full description at Econpapers \|\| Download paper

Recent citations

Recent citations received in 2019

Year	Citing document

Recent citations received in 2018

Year	Citing document
2018	Sales impact of servicescapes rational stimuli: A natural experiment. (2018). Morone, Andrea ; Schirone, Dario Antonio ; Nemore, Francesco. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:45:y:2018:i:c:p:256-262. Full description at Econpapers \|\| Download paper

Recent citations received in 2017

Year	Citing document
2017	Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement. (2017). Doa-Toledo, Luis ; Barrio-Garcia, Salvador ; Luque-Martinez, Teodoro . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0186-y. Full description at Econpapers \|\| Download paper

Recent citations received in 2016

Year	Citing document

10 most frequent citing series

#	Series	H	Cites
1	Journal of Business Research / Elsevier	62	36
2	Journal of Marketing for Higher Education / Taylor & Francis Journals	6	25
3	International Review on Public and Nonprofit Marketing / Springer	4	22
4	Sustainability / MDPI, Open Access Journal	31	19
5	Journal of Brand Management / Palgrave Macmillan	6	13
6	Cuadernos de GestiÃ³n / Universidad del PaÃs Vasco - Instituto de EconomÃa Aplicada a la Empresa (IEAE)	3	10
7	MPRA Paper / University Library of Munich, Germany	90	8
8	Eurasian Business Review / Springer	14	6
9	Research in Higher Education / Springer	3	5
10	Journal of Retailing and Consumer Services / Elsevier	20	5
11	International Journal of Academic Research in Business and Social Sciences / Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences	6	4