GfK Marketing Intelligence Review / Sciendo
Citation Profile [Updated: 2020-06-03 07:38:54]
5 Years H
1
Impact Factor
0
5 Years IF
0.01
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
0.03| IF: | Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2010 | My customers are better than yours! On Reporting Customer Equity. (2010). Skiera, Bernd ; Bernd, Skiera ; Thorsten, Wiesel ; Julian, Villanueva . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:1:p:42-53:n:6. Full description at Econpapers || Download paper | 1 |
| 2 | 2016 | Marketing and Data Science: Together the Future is Ours. (2016). Chintagunta, Pradeep ; John, Hauser ; Dominique, Hanssens ; Pradeep, Chintagunta . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:18-23:n:2. Full description at Econpapers || Download paper | 1 |
| 3 | 2011 | Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments. (2011). Felix, Eggers ; Henrik, Sattler . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:36-47:n:5. Full description at Econpapers || Download paper | 1 |
| 4 | 2010 | Do you Want to Be my âfriendâ? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES. (2010). Bucklin Randolph E., ; Michael, Trusov ; Koen, Pauwels . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:1:p:26-33:n:4. Full description at Econpapers || Download paper | 1 |
| 5 | 2016 | Data, Data and Even More Data: Harvesting Insights From the Data Jungle. (2016). Skiera, Bernd ; Bernd, Skiera . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:10-17:n:1. Full description at Econpapers || Download paper | 1 |
| 6 | 2011 | How Social Network and Opinion Leaders Affect the Adoption of New Products. (2011). John, Eichert ; Bruce, West ; Van den Bulte Christophe, ; Raghuram, Iyengar . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:16-25:n:3. Full description at Econpapers || Download paper | 1 |
| 7 | 2009 | Implementing profitability through a customer lifetime value management framework. (2009). KUMAR, VIKAS ; Kumar V., ; Venkatesan R., ; Rajan B., . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:1:y:2009:i:2:p:32-43:n:5. Full description at Econpapers || Download paper | 1 |
| 8 | 2015 | The Long-Term ROI of TV Advertising in a Digital World. (2015). Guido, Modenbach ; Raimund, Wildner . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:7:y:2015:i:1:p:54-60:n:8. Full description at Econpapers || Download paper | 1 |
| 9 | 2010 | Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending. (2010). Pennings Joost M. E, ; Brian, Wansink ; Koert, van Ittersum . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:50-51:n:7. Full description at Econpapers || Download paper | 1 |
| 10 | 2018 | Amazing Machines and the Quest for Meaning in Consumption. (2018). Stefano, Puntoni. In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:10:y:2018:i:2:p:18-23:n:3. Full description at Econpapers || Download paper | 1 |
| 11 | 2013 | If You Go, I Will Follow ⦠Social Effects on the Decision to Terminate a Service. (2013). Barak, Libai ; Irit, Nitzan . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:5:y:2013:i:2:p:40-45:n:7. Full description at Econpapers || Download paper | 1 |
| 12 | 2010 | Left Behind Expectations - How to Prevent CRM Implementations from Failing. (2010). Albers, Sönke ; Sonke, Albers ; Goetz, Greve ; Becker Jan U., . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:34-41:n:5. Full description at Econpapers || Download paper | 1 |
| 13 | 2017 | Platform Business: From Resources to Relationships. (2017). Marshall, Van Alstyne ; Geoffrey, Parker . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:24-29:n:4. Full description at Econpapers || Download paper | 1 |
| 14 | 2011 | Common âWisdomâ Put to the Test: Sex in advertising ⦠only on Mars and not on Venus?. (2011). Dahl Darren W., ; Vohs Kathleen D., ; Jaideep, Sengupta . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:54-57:n:8. Full description at Econpapers || Download paper | 1 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|
Citing documents used to
compute impact factor:
| Year | Title |
|---|
Recent citations
Recent citations received in 2016
| Year | Citing document |
|---|
10 most frequent citing series