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Marketing Science / INFORMS

Citation Profile [Updated: 2024-11-03 20:16:59]
5 Years H Index
107
Impact Factor (IF)
0.92
5 Years IF
1.54
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1990 0.05 0.11 0.31 0.03 26 26 806 8 8 64 3 157 4 0 0 0.05
1991 0.03 0.1 0.36 0.05 21 47 1089 17 25 59 2 163 8 0 1 0.05 0.05
1992 0.06 0.11 0.24 0.03 24 71 604 17 42 47 3 148 4 0 0 0.06
1993 0.02 0.13 0.16 0.03 23 94 1788 15 57 45 1 135 4 0 0 0.06
1994 0.13 0.14 0.28 0.07 22 116 869 32 89 47 6 127 9 0 1 0.05 0.07
1995 0.18 0.22 0.87 0.19 45 161 1962 139 229 45 8 116 22 0 0 0.09
1996 0.19 0.25 0.8 0.24 21 182 1371 146 375 67 13 135 33 0 0 0.12
1997 0.2 0.25 0.55 0.15 22 204 1437 113 488 66 13 135 20 0 2 0.09 0.11
1998 0.86 0.28 1.58 0.67 28 232 1841 365 854 43 37 133 89 83 22.7 6 0.21 0.13
1999 0.7 0.31 1.72 0.63 36 268 1541 460 1316 50 35 138 87 171 37.2 14 0.39 0.15
2000 0.3 0.36 1.18 0.51 27 295 1483 348 1665 64 19 152 77 59 17 8 0.3 0.16
2001 0.62 0.39 1.57 0.65 31 326 1365 505 2177 63 39 134 87 107 21.2 15 0.48 0.17
2002 0.72 0.41 1.63 0.71 33 359 735 585 2762 58 42 144 102 136 23.2 2 0.06 0.21
2003 0.56 0.44 1.7 0.7 37 396 1314 673 3437 64 36 155 108 176 26.2 28 0.76 0.22
2004 0.71 0.5 2.16 0.82 51 447 2475 961 4403 70 50 164 134 375 39 43 0.84 0.22
2005 1.07 0.51 2.17 0.94 58 505 1930 1092 5499 88 94 179 169 350 32.1 34 0.59 0.24
2006 0.99 0.51 2.29 0.81 80 585 2156 1334 6841 109 108 210 170 563 42.2 33 0.41 0.23
2007 0.91 0.46 2.23 0.8 70 655 2107 1457 8301 138 126 259 206 499 34.2 17 0.24 0.2
2008 0.91 0.49 2.42 0.95 91 746 1937 1792 10103 150 137 296 280 502 28 15 0.16 0.23
2009 0.86 0.48 2.18 0.87 101 847 1841 1841 11946 161 138 350 305 513 27.9 37 0.37 0.24
2010 0.71 0.49 2.02 0.72 80 927 2679 1872 13822 192 136 400 288 401 21.4 52 0.65 0.21
2011 0.83 0.52 2 0.77 80 1007 1659 2001 15832 181 150 422 323 410 20.5 56 0.7 0.24
2012 1.11 0.52 2.03 0.91 56 1063 1970 2155 17991 160 177 422 382 321 14.9 22 0.39 0.22
2013 0.85 0.56 2.14 0.97 58 1121 1040 2390 20388 136 116 408 396 329 13.8 15 0.26 0.24
2014 0.87 0.55 2.12 0.93 52 1173 913 2480 22871 114 99 375 348 315 12.7 20 0.38 0.23
2015 0.7 0.55 2.24 1.17 56 1229 851 2749 25625 110 77 326 381 303 11 32 0.57 0.23
2016 0.75 0.53 2.32 1.07 54 1283 857 2972 28599 108 81 302 323 245 8.2 27 0.5 0.21
2017 0.94 0.54 2.55 1.15 54 1337 732 3404 32007 110 103 276 318 298 8.8 19 0.35 0.22
2018 0.99 0.55 2.39 1.18 51 1388 607 3315 35327 108 107 274 324 285 8.6 16 0.31 0.24
2019 1.17 0.57 2.21 1.09 51 1439 652 3166 38501 105 123 267 290 294 9.3 22 0.43 0.23
2020 1.48 0.68 2.6 1.48 60 1499 454 3893 42394 102 151 266 393 274 7 65 1.08 0.32
2021 1.65 0.81 2.71 1.68 55 1554 227 4204 46598 111 183 270 453 285 6.8 16 0.29 0.3
2022 1.55 0.86 2.63 1.84 58 1612 105 4238 50836 115 178 271 498 285 6.7 6 0.1 0.26
2023 0.92 0.92 2.15 1.54 60 1672 32 3599 54435 113 104 275 424 269 7.5 6 0.1 0.27
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

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1274
21993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

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487
32004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

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477
41983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

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415
51983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

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413
61985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

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388
71991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

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374
81983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

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372
91996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

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372
102010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

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367
112006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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352
121986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

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339
132012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

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320
141998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

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317
152000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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302
161988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

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279
172005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

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268
181998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

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261
192010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

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248
201996The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; Allenby, Greg M. ; McCulloch, Robert E.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340.

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247
211989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

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245
221994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

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230
231993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

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227
242000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Haubl, Gerald ; Trifts, Valerie . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21.

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220
251993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

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219
261995Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

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216
271984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

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210
282011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

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206
292003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Elberse, Anita ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354.

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199
302006Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Griffin, Abbie ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717.

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199
312012Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Gupta, Sachin ; Park, Sung Ho . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586.

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193
322007The Bright Side of Supplier Encroachment. (2007). Sappington, David ; Arya, Anil ; David E. M. Sappington, ; Mittendorf, Brian. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659.

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189
332009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739.

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189
342006Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

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187
351990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

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185
361995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. (1995). Srinivasan, Kannan ; Moorthy, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:442-466.

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182
372001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

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181
381993The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27.

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180
392000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). Ariely, Dan ; John G. Lynch , Jr., . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103.

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179
402005The Targeting of Advertising. (2005). Villas-Boas, J. Miguel ; Soberman, David ; Iyer, Ganesh . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476.

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177
411997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

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176
421998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337.

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173
432003Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation. (2003). Srinivasan, Kannan ; Rajiv, Surendra ; Mehta, Nitin . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:1:p:58-84.

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173
442001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243.

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171
452011Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404.

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171
461997Why Store Brand Penetration Varies by Retailer. (1997). Dhar, Sanjay K. ; Hoch, Stephen J.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227.

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166
472001Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer. (2001). Sudhir, K.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:244-264.

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166
481995Competitive Coupon Targeting. (1995). Shaffer, Greg ; Zhang, John Z.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:395-416.

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164
491998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

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163
501999Success in High-Technology Markets: Is Marketing Capability Critical?. (1999). Narasimhan, OM ; Rajiv, Surendra ; Dutta, Shantanu. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:547-568.

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163
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

181
22012Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Gupta, Sachin ; Park, Sung Ho . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586.

Full description at Econpapers || Download paper

99
32012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

Full description at Econpapers || Download paper

98
42019Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. (2019). Qu, Zhe ; Fang, Zheng ; Tong, Siliang ; Luo, Xueming. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:6:p:937-947.

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85
52007The Bright Side of Supplier Encroachment. (2007). Sappington, David ; Arya, Anil ; David E. M. Sappington, ; Mittendorf, Brian. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659.

Full description at Econpapers || Download paper

82
61993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

79
72004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

72
81986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

60
92005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

Full description at Econpapers || Download paper

58
101998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

57
112006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

Full description at Econpapers || Download paper

56
122010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

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53
132019Identifying Customer Needs from User-Generated Content. (2019). Hauser, John R ; Timoshenko, Artem. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:1:p:1-20.

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49
142000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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49
151988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

Full description at Econpapers || Download paper

49
161991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

Full description at Econpapers || Download paper

47
172011Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404.

Full description at Econpapers || Download paper

44
181983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

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44
192011Rejoinder--Implications of Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:413-415.

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43
202018The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions. (2018). Ursu, Raluca M. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:4:p:530-552.

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42
212012Online Product Opinions: Incidence, Evaluation, and Evolution. (2012). Schweidel, David A. ; Moe, Wendy W.. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:372-386.

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41
222012Mine Your Own Business: Market-Structure Surveillance Through Text Mining. (2012). Goldenberg, Jacob ; Feldman, Ronen ; Netzer, Oded ; Fresko, Moshe . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:521-543.

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40
232011Bricks and Clicks: The Impact of Product Returns on the Strategies of Multichannel Retailers. (2011). Katona, Zsolt ; Ofek, Elie ; Sarvary, Miklos. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:1:p:42-60.

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39
242010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. (2010). Sorensen, Alan T. ; Rasmussen, Scott J. ; Berger, Jonah. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:815-827.

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38
252016To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel. (2016). Jiang, Baojun ; Zhang, Fuqiang ; Xu, Yifan ; Tian, Lin . In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:5:p:800-809.

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37
262012Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. (2012). Tellis, Gerard J. ; Tirunillai, Seshadri . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:2:p:198-215.

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37
272019A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. (2019). Chapsky, Dan ; Bhargava, Neha ; Zettelmeyer, Florian ; Gordon, Brett R. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:2:p:193-225.

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282010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

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292012Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. (2012). Ghose, Anindya ; Ipeirotis, Panagiotis G. ; Li, Beibei. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:493-520.

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302021The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb. (2021). Kung, Edward ; Barron, Kyle ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:1:p:23-47.

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312010A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. (2010). Villas-Boas, Sofia ; Klapper, Daniel ; draganska, michaela. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:1:p:57-74.

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322018Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers. (2018). Jing, Bing. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:3:p:469-483.

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331985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

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342005The Targeting of Advertising. (2005). Villas-Boas, J. Miguel ; Soberman, David ; Iyer, Ganesh . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476.

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352020Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments. (2020). Chandon, Pierre ; Cadario, Romain. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:3:p:465-486.

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362015Product and Pricing Decisions in Crowdfunding. (2015). Shi, Meng Ze ; Hu, Ming ; Li, XI. In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:3:p:331-345.

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372020Visual Listening In: Extracting Brand Image Portrayed on Social Media. (2020). dzyabura, daria ; Mizik, Natalie ; Liu, Liu. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:4:p:669-686.

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381993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

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392018Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery. (2018). Bronnenberg, Bart J ; Knox, George ; Datta, Hannes. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:1:p:5-21.

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401983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

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412020Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?. (2020). Du, Shaoyin ; Shriver, Scott K ; Johnson, Garrett A. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:33-51.

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422017Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews. (2017). Zervas, Georgios ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:36:y:2017:i:5:p:645-665.

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431996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

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442007The Impact of a Product-Harm Crisis on Marketing Effectiveness. (2007). van Heerde, Harald ; Dekimpe, Marnik G. ; Helsen, Kristiaan . In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:2:p:230-245.

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452012Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. (2012). Chintagunta, Pradeep ; Cebollada, Javier ; Chu, Junhong. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:1:p:96-114.

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462011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

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472001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

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482006Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

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491994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

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502008Information Sharing in a Channel with Partially Informed Retailers. (2008). Gal-Or, Esther ; Dukes, Anthony ; Geylani, Tansev . In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:4:p:642-658.

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Citing documents used to compute impact factor: 104
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2023Product Aesthetic Design: A Machine Learning Augmentation. (2023). Hauser, John R ; Burnap, Alex ; Timoshenko, Artem. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:6:p:1029-1056.

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2023An end-to-end deep learning model for solving data-driven newsvendor problem with accessibility to textual review data. (2023). Zhang, Chuan ; Tian, Yu-Xin. In: International Journal of Production Economics. RePEc:eee:proeco:v:265:y:2023:i:c:s0925527323002487.

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2023Effect of search cost in the presence of search deterring informative advertising. (2023). Galbreth, Michael R ; Ghosh, Bikram P. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:3:d:10.1007_s11129-023-09265-w.

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2023Price competition and cost efficiency facing buyer’s bounded rationality. (2023). Fang, Shu-Cherng ; Luo, Sha ; King, Russell E ; Zhang, Jiahua. In: International Journal of Production Economics. RePEc:eee:proeco:v:266:y:2023:i:c:s0925527323002943.

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2023“Sorry, too much information”—Designing online review systems that support information search and processing. (2023). Knackstedt, Ralf ; Kundisch, Dennis ; Stadtlander, Maren ; Kutzner, Kristin ; Seutter, Janina. In: Electronic Markets. RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00664-1.

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2023The politicized pandemic: Ideological polarization and the behavioral response to COVID-19. (2023). MURTIN, Fabrice ; Sutter, Matthias ; Putterman, Louis ; Pipke, David ; Grimalda, Gianluca. In: European Economic Review. RePEc:eee:eecrev:v:156:y:2023:i:c:s0014292123001010.

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2023Implications of coproduction technology on waste management: Who can benefit from the coproduct made of leftover materials?. (2023). Chakraborty, Ratula ; Xiong, YU ; Li, Baoyong ; Jin, Minyue ; Zhou, YU. In: European Journal of Operational Research. RePEc:eee:ejores:v:307:y:2023:i:3:p:1248-1259.

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2023Impact of a Platform Developers Entry on the Device Manufacturer with Different Power Structures and Revenue Models. (2023). Yu, Yugang ; Liu, Haonan ; Wu, Xiangxiang ; Zha, Yong. In: Omega. RePEc:eee:jomega:v:115:y:2023:i:c:s0305048322001761.

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2023The bright side of outside market entry with manufacturer encroachment. (2023). Pan, Cong ; Kittaka, Yuta. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:180:y:2023:i:c:s1366554523003460.

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2023Buyer power and exclusion: A progress report. (2023). Molina, Hugo ; Christin, Clemence ; Chambolle, Claire. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:90:y:2023:i:c:s0167718723000504.

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2023Small Businesses and Digital Platforms. (2023). Sokol, Daniel ; Pingali, Viswanath ; Chadha, Nishant. In: IIMA Working Papers. RePEc:iim:iimawp:14704.

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2023Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection. (2023). Jain, Shailendra P ; Vijayalakshmi, Akshaya ; Mukhopadhyay, Soumya. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:3:p:460-479.

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2023Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers. (2023). Tucker, Catherine E ; Neumann, Nico ; Marshall, John ; Subramanyam, Kumar. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:4:d:10.1007_s11129-023-09268-7.

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2023Who’s Watching TV?. (2023). Provost, Foster ; Paiement, Jean-Franois ; Clark, Jessica. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:4:p:1622-1640.

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2023Consumers demand for operational licencing: evidence from Airbnb in Paris. (2023). Baos-Pino, Jose Francisco ; Mayor, Matias ; Balado-Naves, Roberto ; Boto-Garcia, David. In: Annals of Tourism Research. RePEc:eee:anture:v:100:y:2023:i:c:s0160738323000397.

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2023The effect of third-party delivery partnerships on firm value. (2023). Sen, Argha ; Fennell, Patrick B ; Pasirayi, Simbarashe. In: Journal of Business Research. RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323004897.

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2023Optimal Price Targeting. (2023). Aggarwal, Ishant ; Seiler, Stephan ; Smith, Adam N. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:476-499.

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2023Consumer Search: What Can We Learn from Pre-Purchase Data?. (2023). Seiler, Stephan ; Honka, Elisabeth ; Ursu, Raluca. In: CESifo Working Paper Series. RePEc:ces:ceswps:_10786.

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2023Loyalty Programmes and Their Specifics in the Chinese Hospitality Industry—Qualitative Study. (2023). Jarossova, Malgorzata Agnieszka ; Treova, Silvia ; Moller, Thorsten Robert ; Gubiniova, Katarina. In: Administrative Sciences. RePEc:gam:jadmsc:v:13:y:2023:i:6:p:152-:d:1167264.

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2023Privacy and Polarization: An Inference-Based Approach. (2023). Rafieian, Omid ; Bondi, Tommaso. In: Working Papers. RePEc:net:wpaper:2309.

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2023Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?. (2023). Cho, Minhee ; Yoo, Shijin ; Park, Jimi ; Byun, Kate Jeonghee. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001583.

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2023Optimal contracts with moral hazard and adverse selection in a live streaming commerce market. (2023). Zhang, Guoqing ; Xu, QI. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001662.

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2023Exploring the Role of Online Courses in COVID-19 Crisis Management in the Supply Chain Sector—Forecasting Using Fuzzy Cognitive Map (FCM) Models. (2023). Koulouriotis, Dimitrios E ; Fotiadis, Thomas ; Kanellos, Nikos ; Mastrakoulis, Dimitrios M ; Arvanitidis, Dimitrios A ; Nasiopoulos, Dimitrios K. In: Forecasting. RePEc:gam:jforec:v:5:y:2023:i:4:p:35-651:d:1283523.

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2023Browsers Don’t Lie? Gender Differences in the Effects of the Indian COVID-19 Lockdown on Digital Activity and Time Use. (2023). Miller, Amalia ; Sungu, Alp ; Ramdas, Kamalini. In: NBER Working Papers. RePEc:nbr:nberwo:31919.

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2023Paying with Personal Data. (2023). Tangers, Thomas ; Natvik, Gisle J. In: Working Paper Series. RePEc:hhs:iuiwop:1481.

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2023.

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2023Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature. (2023). Varsha, P S ; Kar, Arpan Kumar ; Rajan, Shivakami. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:24:y:2023:i:4:d:10.1007_s40171-023-00356-x.

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2023On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice. (2023). Sorescu, Alina ; Schweidel, David ; Schreier, Martin ; Peres, Renana. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:269-275.

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2023Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data. (2023). Bowman, Douglas ; Ko, Eunhee Emily. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:898-911.

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2023How Much Influencer Marketing Is Undisclosed? Evidence from Twitter. (2023). Yanting, HE ; Ershov, Daniel ; Seiler, Stephan. In: CESifo Working Paper Series. RePEc:ces:ceswps:_10743.

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2023Fake review detection in e-Commerce platforms using aspect-based sentiment analysis. (2023). Sahut, Jean-Michel ; Hikkerova, Lubica ; Hajek, Petr. In: Journal of Business Research. RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005027.

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2023Complements or confounders? A study of effects of target and non-target features on online fraudulent reviewer detection. (2023). Ma, Zhenzhong ; Li, Jian ; Zhang, Wen ; Wang, Qiang. In: Journal of Business Research. RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005593.

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2023Unleashing the impact of ecological civilization pilot policies on green technology innovation: Evidence from a novel SC-DID model. (2023). Irfan, Muhammad ; Hu, Mingjun ; Bai, Dongbei. In: Energy Economics. RePEc:eee:eneeco:v:125:y:2023:i:c:s0140988323003110.

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2023Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform. (2023). Lucas, Carolina ; Han, Qiwei ; Wu, Zhenze ; Macedo, Patricia ; Aguiar, Emila. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-023-09713-5.

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2023How Do Top Acquirers Compare in Technology Mergers? New Evidence from an S&P Taxonomy. (2023). Wagman, Liad ; Leccese, Mario ; Jin, Ginger Zhe. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:89:y:2023:i:c:s0167718722000662.

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2023Profitability of behavior-based price discrimination. (2023). Shrivastav, Sumit. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:4:d:10.1007_s11002-022-09658-z.

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2023The Determinants of Digital Piracy Behaviour in Malaysia. (2023). Ling, Kwek Choon ; May, Alina Yap ; Sin, Cham Kai ; Siew, Mary Lee. In: International Business Research. RePEc:ibn:ibrjnl:v:16:y:2023:i:3:p:1.

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2023The Economics of Copyright in the Digital Age. (2023). Windisch, Margaritha ; Peukert, Christian. In: CESifo Working Paper Series. RePEc:ces:ceswps:_10687.

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2023Multi-product firm price and variety response to firm-specific cost shocks. (2023). Clerides, Sofronis ; Xu, Mingzhi ; Antoniades, Alexis. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:90:y:2023:i:c:s0167718723000656.

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2023Sponsored brands video rings up clicks and sales in the short and long run. (2023). Vercamer, Dauwe ; Schnaidt, German ; Shah, Zee ; Peran, Michael ; Pauwels, Koen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00237-3.

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2023Price Dispersion and Legacy Discounts in the National Television Advertising Market. (2023). Mortimer, Julie Holland ; Hristakeva, Sylvia. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:6:p:1162-1183.

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2023I Hear You: Does Quality Improve with Customer Voice?. (2023). Proserpio, Davide ; Ananthakrishnan, Uttara ; Sharma, Siddhartha. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:6:p:1143-1161.

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2023To Brush or Not to Brush: Product Rankings, Consumer Search, and Fake Orders. (2023). Hosanagar, Kartik ; Yang, Luyi ; Jin, Chen. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:2:p:532-552.

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2023Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price. (2023). Xie, Jinhong ; Park, Sungsik. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:1:p:37-47.

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2023Analysis of online position auctions for search engine marketing. (2023). Campos, Pedro ; Mota, Isabel. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00170-x.

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2023An effectuation and causation perspective on the role of design thinking practices and digital capabilities in platform-based ventures. (2023). Rana, Nripendra P ; Kamble, Sachin ; Kulkarni, Praveen ; Sharma, Rohit ; Belhadi, Amine ; Gupta, Shivam. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:193:y:2023:i:c:s0040162523003311.

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2023Identification of auction models using order statistics. (2023). Xiao, Ruli ; Luo, Yao. In: Journal of Econometrics. RePEc:eee:econom:v:236:y:2023:i:1:s0304407623001513.

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2023
2023
2023Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption. (2023). Erdem, Tulin ; Kwon, Minjung ; Ishihara, Masakazu. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:4:d:10.1007_s11129-023-09269-6.

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2023Price-aware enhanced dynamic recommendation based on deep learning. (2023). Li, Minqiang ; Tian, Jin ; Guo, Wenhao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002473.

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2023Editorial: Marketing’s Role in the Evolving Discipline of Product Management. (2023). Saddler, Raena ; Toubia, Olivier ; Shulman, Jeffrey D. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:1:p:1-5.

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2023
2023Determinants of the adoption of energy efficient water heaters in the residential sector: Evidence from a survey in Japan. (2023). Mizutani, Fumitoshi ; Tanaka, Takuro. In: Energy Policy. RePEc:eee:enepol:v:180:y:2023:i:c:s0301421523002732.

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2023The role of peer influence in rooftop solar adoption inequity in the United States. (2023). Grayson, Alexandra ; O'Shaughnessy, Eric ; Barbose, Galen. In: Energy Economics. RePEc:eee:eneeco:v:127:y:2023:i:pa:s0140988323005078.

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2023Causal effects of place, people, and process on rooftop solar adoption through Bayesian inference. (2023). Ko, Inhwan ; Min, Yohan. In: Energy. RePEc:eee:energy:v:285:y:2023:i:c:s0360544223029043.

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2023Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study. (2023). Malibari, Areej ; Papa, Armando ; Sharma, Veenu ; Mehrotra, Ankit ; Agarwal, Reeti. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002801.

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Recent citations
Recent citations received in 2023
YearCiting document
2023Splash! Robustifying Donor Pools for Policy Studies. (2023). Coupet, Jason ; Bayani, Mani ; Greathouse, Jared Amani. In: Papers. RePEc:arx:papers:2308.13688.

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2023Algorithmic Collusion or Competition: the Role of Platforms Recommender Systems. (2023). Tan, Yong ; Lee, Stephanie ; Xu, Xingchen. In: Papers. RePEc:arx:papers:2309.14548.

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2023Dynamic pricing: Definition, implications for managers, and future research directions. (2023). Akella, Laxminarayana Yashaswy ; Pauwels, Koen ; Kopalle, Praveen K ; Gangwar, Manish. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:580-593.

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2023The choice between the agency and reselling modes considering green technology with the cap-and-trade scheme. (2023). Du, Pengcheng ; Cheng, T. C. E., ; Guo, Shunan ; Xu, Xiaoping. In: International Journal of Production Economics. RePEc:eee:proeco:v:260:y:2023:i:c:s0925527323000713.

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2023Supply chain channel structure with online platform and dual-purpose firms. (2023). Wang, Yun ; Gao, Yuqing ; Huang, Song. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:180:y:2023:i:c:s1366554523003514.

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2023Optimal Price Targeting. (2023). Aggarwal, Ishant ; Seiler, Stephan ; Smith, Adam N. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:476-499.

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Recent citations received in 2022
YearCiting document
2022
2022Pushing Notifications as Dynamic Information Design. (2022). Zhong, Zemin ; Iyer, Ganesh. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:1:p:51-72.

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2022Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage. (2022). Hristakeva, Sylvia. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:2:p:315-335.

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2022Identifying Food Labeling Effects on Consumer Behavior. (2022). Schwartz, Daniel ; Noton, Carlos ; Elberg, Andres ; Araya, Sebastian. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:5:p:982-1003.

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2022Superior Knowledge, Price Discrimination, and Customer Inspection. (2022). Xu, Zibin ; Li, XI. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:6:p:1097-1117.

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Recent citations received in 2021
YearCiting document
2021Search and Competition with Flexible Investigations. (2021). Jain, Vasudha ; Whitmeyer, Mark. In: Papers. RePEc:arx:papers:2104.13159.

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2021Airbnb and Rental Markets: Evidence from Berlin. (2021). Duso, Tomaso ; Tran, Kevin Ducbao ; Schfer, Maximilian ; Michelsen, Claus. In: Bristol Economics Discussion Papers. RePEc:bri:uobdis:21/746.

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2021Airbnb and Rental Markets: Evidence from Berlin. (2021). Schaefer, Maximilian ; Michelsen, Claus ; Duso, Tomaso ; Tran, Kevin Ducbao ; Schafer, Maximilian. In: CESifo Working Paper Series. RePEc:ces:ceswps:_9089.

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2021Lookalike Targeting on Others Journeys: Brand Versus Performance Marketing. (2021). Roy, Subroto ; Lee, Seung Yoon ; Sudhir, K. In: Cowles Foundation Discussion Papers. RePEc:cwl:cwldpp:2302.

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2021Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive. (2021). Singh, Ramendra ; Adil, Mohd ; Bharti, Kumkum ; Sadiq, Mohd. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002095.

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2021Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India. (2021). Yasa, Venkat Reddy ; Singh, Soumya ; Nagaraj, Samala. In: Technology in Society. RePEc:eee:teinso:v:65:y:2021:i:c:s0160791x21000099.

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2021Is It Possible to Forecast the Price of Bitcoin?. (2021). Goutte, Stéphane ; Chevallier, Julien ; Guegan, Dominique. In: Forecasting. RePEc:gam:jforec:v:3:y:2021:i:2:p:24-420:d:564101.

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2021On Rational Choice and the Representation of Decision Problems. (2021). Zahn, Philipp ; Oliva, Paulo. In: Games. RePEc:gam:jgames:v:12:y:2021:i:4:p:86-:d:675248.

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2021Does Car-Sharing Reduce Car Ownership? Empirical Evidence from Germany. (2021). Kolleck, Aaron. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:13:p:7384-:d:586967.

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2021Digital Piracy among Young Adults: The Role of Values and Time Perspectives. (2021). Tomczyk, Ukasz ; Bayraktar, Fatih . In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:16:p:9140-:d:614957.

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2021What Causes the Virtual Agglomeration of Creative Industries?. (2021). Jiang, Yao ; Liu, Chunhong ; Chen, XU ; Gao, Changchun. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:16:p:9232-:d:616042.

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2021A Dynamic Model of Optimal Retargeting. (2021). Yao, Yunfei ; Villas-Boas, Miguel J. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:3:p:428-458.

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2021Targeted Advertising and Consumer Inference. (2021). Yu, Jungju ; Shin, Jiwoong. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:5:p:900-922.

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2021Content-Based Model of Web Search Behavior: An Application to TV Show Search. (2021). Hill, Shawndra ; Toubia, Olivier ; Liu, Jia. In: Management Science. RePEc:inm:ormnsc:v:67:y:2021:i:10:p:6378-6398.

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2021Asymmetric cost pass-through and consumer search: empirical evidence from online platforms. (2021). Heim, Sven. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:19:y:2021:i:2:d:10.1007_s11129-021-09233-2.

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2021Online program engagement and audience size during television ads. (2021). Bleier, Alexander ; Fossen, Beth L. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00769-z.

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Recent citations received in 2020
YearCiting document
2020Inefficiencies in Digital Advertising Markets. (2019). Gordon, Brett ; Wilbur, Kenneth C ; Shin, Jiwoong ; Narayanan, Sridhar ; Katona, Zsolt ; Jerath, Kinshuk . In: Papers. RePEc:arx:papers:1912.09012.

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2020Context information increases revenue in ad auctions: Evidence from a policy change. (2020). Nabout, Nadia Abou ; Ada, Sila ; Feit, Elea Mcdonnell. In: Papers. RePEc:arx:papers:2012.00840.

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2020Generalizable and Robust TV Advertising Effects. (2020). Hitsch, Gnter J ; Shapiro, Bradley ; Tuchman, Anna. In: Working Papers. RePEc:bfi:wpaper:2020-111.

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2020.

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2020Pricing and Supply Chain Transparency to Conscientious Consumers. (2020). Buehler, Stefan ; Bertini, Marco ; Halbheer, Daniel. In: CESifo Working Paper Series. RePEc:ces:ceswps:_8675.

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2020Business models for streaming platforms: content acquisition, advertising and users. (2020). Carroni, Elias ; Paolini, D. In: Working Paper CRENoS. RePEc:cns:cnscwp:202001.

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2020Airbnb, Hotels, and Localized Competition. (2020). Tran, Kevin Ducbao ; Schafer, Maximilian. In: Discussion Papers of DIW Berlin. RePEc:diw:diwwpp:dp1889.

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2020Does seasonal variation affect diarrhoea prevalence among children in India? An analysis based on spatial regression models. (2020). Srivastava, Shobhit ; Chaurasia, Himanshu ; Singh, Jiten Kumar. In: Children and Youth Services Review. RePEc:eee:cysrev:v:118:y:2020:i:c:s0190740920315929.

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2020Does data protection legislation increase the quality of internet services?. (2020). Lyons, Bruce ; Wynne, Wing Man. In: Economics Letters. RePEc:eee:ecolet:v:195:y:2020:i:c:s0165176520302846.

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2020Business-to-business bargaining in two-sided markets. (2020). Tremblay, Mark J ; Adachi, Takanori. In: European Economic Review. RePEc:eee:eecrev:v:130:y:2020:i:c:s001429212030221x.

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2020Business models for streaming platforms: Content acquisition, advertising and users. (2020). Carroni, Elias ; Paolini, Dimitri. In: Information Economics and Policy. RePEc:eee:iepoli:v:52:y:2020:i:c:s0167624520301219.

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2020Machine learning and AI in marketing – Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504.

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2020The Use of Computer Vision to Analyze Brand-Related User Generated Image Content. (2020). van Noort, Guda ; Wubben, Sander ; Postma, Eric O ; van der Lee, Chris G ; Antheunis, Marjolijn L ; Nanne, Annemarie J. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:50:y:2020:i:c:p:156-167.

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2020Understanding Large-Scale Dynamic Purchase Behavior. (2020). Donkers, Bas ; Donkers, A. C. D., ; Fok, D ; Jacobs, B. J. D., . In: ERIM Report Series Research in Management. RePEc:ems:eureri:129674.

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2020Private Label and Macroeconomic Indicators: Europe and USA. (2020). Siguenza-Morales, Daniel ; Rondan-Catalua, Francisco Javier ; Gil-Cordero, Eloy. In: Administrative Sciences. RePEc:gam:jadmsc:v:10:y:2020:i:4:p:91-:d:443912.

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2020.

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2020Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial. (2020). Combris, Pierre ; Bertail, Patrice ; Bonnet, Celine ; Allais, Oliver ; Albuquerque, Paulo ; Dubois, Pierre ; Chandon, Pierre ; Ruffieux, Bernard ; Rigal, Nathalie ; Lahlou, Saadi. In: Post-Print. RePEc:hal:journl:hal-02562456.

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2020Online Display Advertising Markets: A Literature Review and Future Directions. (2020). Leary, Adam ; Balseiro, Santiago R ; Mela, Carl F ; Choi, Hana. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:2:p:556-575.

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2020Yale School of Management, Yale University, New Haven, Connecticut 06520. (2020). Goldfarb, Avi ; Sudhir, K ; Jin, Ginger. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:1-5.

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2020Introduction to the Special Issue on Marketing Science and Health. (2020). Sudhir, K ; Manchanda, Puneet ; Ailawadi, Kusum . In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:3:p:459-464.

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2020Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model. (2020). Schweidel, David A ; Zhong, Ning. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:4:p:827-846.

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2020Value of Aggregators. (2020). Rao, Anita ; Akca, Selin. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:5:p:893-922.

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2020Introduction to the Special Issue on Marketing Science and Field Experiments. (2020). Sudhir, K ; Simester, Duncan ; Nelson, Leif. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:6:p:1033-1038.

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2020A Dynamic Model of Rational Addiction with Stockpiling and Learning: An Empirical Examination of E-cigarettes. (2020). Rao, Vithala R ; Chen, Jialie. In: Management Science. RePEc:inm:ormnsc:v:66:y:12:i:2020:p:5886-5905.

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2020Warning Against Recurring Risks: An Information Design Approach. (2020). Wang, Shouqiang ; de Vericourt, Francis ; Alizamir, Saed. In: Management Science. RePEc:inm:ormnsc:v:66:y:2020:i:10:p:4612-4629.

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2020How can machine learning aid behavioral marketing research?. (2020). Goldfarb, Avi ; dzyabura, daria ; Uetake, Kosuke ; Hagen, Linda ; Zhu, Ying ; Wright, James R ; Wang, Yanwen ; Sudhir, K ; Liu, Liu ; Etkin, Jordan ; Bollinger, Bryan ; Yang, Nathan. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:4:d:10.1007_s11002-020-09535-7.

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2020How to generalize from a hierarchical model?. (2020). Otter, Thomas ; Kurz, Peter ; Pachali, Max J. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:18:y:2020:i:4:d:10.1007_s11129-020-09226-7.

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2020Social network design for inducing effort. (2020). Yildirim, Pinar ; Bulte, Christophe ; Wei, Yanhao ; Lu, Joy. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:18:y:2020:i:4:d:10.1007_s11129-020-09227-6.

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2020Economics at the FTC: Fertilizer, Consumer Complaints, and Private Label Cereal. (2020). Panhans, Matthew T ; Kreisle, Nicholas ; Balan, David J ; Sweeting, Andrew ; Raval, Devesh. In: Review of Industrial Organization. RePEc:kap:revind:v:57:y:2020:i:4:d:10.1007_s11151-020-09792-w.

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2020Nudging Preventive Behaviors in COVID-19 Crisis: A Large Scale RCT using Smartphone Advertising. (2020). Moriwaki, Daisuke ; Hoshino, Takahiro ; Schneider, Jiyan ; Harada, Soichiro. In: Keio-IES Discussion Paper Series. RePEc:keo:dpaper:2020-021.

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2020The Economic Consequences of Data Privacy Regulation: Empirical Evidence from GDPR. (2020). Che, Yeon-Koo ; Salz, Tobias ; Aridor, Guy. In: NBER Working Papers. RePEc:nbr:nberwo:26900.

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2020Regulating Platform Fees under Price Parity. (2020). Mantovani, Andrea ; Gomes, Renato . In: Working Papers. RePEc:net:wpaper:2009.

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2020An empirical study on Internet-based false news stories: experiences, problem awareness, and responsibilities. (2020). Gruener, Sven. In: OSF Preprints. RePEc:osf:osfxxx:8ezdn.

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2020Optimal service versioning for dating platforms. (2020). Sun, Yonghong. In: Information Technology and Management. RePEc:spr:infotm:v:21:y:2020:i:4:d:10.1007_s10799-020-00320-6.

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2020Homophily in Social Media and News Polarization. (2020). Abreu, Luis ; Jeon, Doh-Shin. In: TSE Working Papers. RePEc:tse:wpaper:124150.

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2020Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial. (2020). Rigal, Nathalie ; Lahlou, Saadi ; Compris, P ; Bertail, Patrice ; Bonnet, Celine ; Allais, Oliver ; Albuquerque, Paulo ; Dubois, Pierre ; Chandon, Pierre ; Ruffieux, Bernard. In: TSE Working Papers. RePEc:tse:wpaper:124202.

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2020Social Media and the News: Content Bundling and news Quality. (2020). Sarvary, Miklos ; de Corniere, Alexandre. In: TSE Working Papers. RePEc:tse:wpaper:124772.

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