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Journal of Brand Strategy / Henry Stewart Publications

Citation Profile [Updated: 2025-11-20 18:08:17]
5 Years H Index
3
Impact Factor (IF)
0.09
5 Years IF
0.07
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2012 0 0.5 0 0 45 45 2 0 0 0 0 0 0.21
2013 0 0.54 0 0 32 77 4 0 45 45 0 0 0.24
2014 0 0.53 0 0 45 122 3 0 77 77 0 0 0.22
2015 0 0.53 0 0 54 176 1 0 77 122 0 0 0.22
2016 0 0.5 0 0 38 214 3 0 99 176 0 0 0.2
2017 0 0.52 0 0 39 253 7 0 92 214 0 0 0.21
2018 0 0.53 0 0 36 289 10 0 77 208 0 0 0.22
2019 0 0.54 0 0 38 327 5 0 75 212 0 0 0.21
2020 0 0.64 0.01 0 33 360 8 2 2 74 205 1 0 0 0.3
2021 0.03 0.74 0.01 0.02 26 386 1 4 6 71 2 184 3 0 0 0.27
2022 0.02 0.74 0.01 0.02 31 417 4 6 12 59 1 172 3 0 0 0.22
2023 0.02 0.7 0.04 0.05 37 454 1 16 28 57 1 164 9 0 0 0.2
2024 0.09 0.82 0.05 0.07 40 494 2 23 51 68 6 165 11 0 1 0.03 0.24
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12018Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. (2018). Jones, Valerie K. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:7:i:3:p:233-245.

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6
22017Selling products by selling brand purpose. (2017). Hsu, Chung-Kue. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:5:i:4:p:373-394.

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4
32016Move over, Millennials: Generation Z is changing the consumer landscape. (2016). Gutfreund, Jamie. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2016:v:5:i:3:p:245-249.

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3
42018Purpose is at the core of branding. (2018). Annweiler, Brd. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:7:i:3:p:225-232.

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3
52020The state of the creator economy. (2020). Schram, Ryan. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:9:i:2:p:152-162.

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2
62019Are Millennials really redefining luxury? A cross-generational analysis of perceptions of luxury from six countries. (2019). Kapferer, Jean-Noel ; Michaut, Anne. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2019:v:8:i:3:p:250-264.

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2
72020Winning against a dominant brand. (2020). Aaker, David. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:9:i:2:p:103-112.

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2
82017Brand purpose: The navigational code for growth. (2017). Kramer, Markus. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:6:i:1:p:46-54.

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2
92014`Designing Brand Identity: An Essential Guide for the Whole Branding Team` by Alina Wheeler. (2014). Wheeler, Alina. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2014:v:2:i:4:p:416-417.

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2
102022Why people use virtual assistants: Understanding engagement with Alexa. (2022). Jones, Valerie K. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2022:v:11:i:1:p:80-101.

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2
112020The impact of augmented reality experiential marketing on brand equity and buying intention. (2020). Reiners, Sarah ; Haumer, Florian ; Kolo, Castulus. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:8:i:4:p:368-387.

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2
122019Femvertising: Advertising taking social responsibility to sell brands. (2019). Mamuric, Nikki. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2019:v:7:i:4:p:318-325.

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1
132012The IBM Brand System: An interview with Kevin Bishop. (2012). Bishop, Kevin ; Jenkinson, Angus. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2012:v:1:i:3:p:223-233.

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1
142014Brands as publishers: Using content and paid media to fuel a brand transformation. (2014). Basney, Barbara. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2014:v:3:i:2:p:101-110.

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1
152023Mass personalisation: A strategy for building brand equity in the healthcare sector. (2023). Nevins, Sharon ; Parrish, Franklin. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2023:v:12:i:1:p:6-24.

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1
162017Branding by the five senses: A sensory branding framework. (2017). Hulten, Bertil. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:6:i:3:p:281-292.

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1
172013Find the shared interest: A route to community activation and brand building. (2013). Aaker, David. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2013:v:2:i:2:p:134-145.

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1
182022The deep brand: Designs for a new chapter in marketing?. (2022). Jenkinson, Angus. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2022:v:10:i:4:p:330-359.

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1
192012Sustainability creates business and brand value. (2012). Palma, Nestor Coronado ; Visser, Mirjam. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2012:v:1:i:3:p:217-222.

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1
202014Luxury counterfeit purchasing: The collateral effect of luxury brands’ trading down policy. (2014). Kapferer, Jean-Noel ; Michaut, Anne. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2014:v:3:i:1:p:59-70.

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1
212023Implementing brand purpose as intrinsic to the brand. (2023). Yesawich, Peter C ; Frigo, Mark L ; Calder, Bobby J. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2023:v:11:i:4:p:306-319.

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1
222019Looking to the future of commerce: Retail transformation as connected consumers embrace smart homes and smart stores. (2019). Morrison, Gwen ; Marcotte, David. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2019:v:8:i:3:p:241-249.

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1
232013An evolved definition of the term ‘brand’: Why branding has a branding problem. (2013). Bonevac, Daniel ; Jones, Casey. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2013:v:2:i:2:p:112-120.

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1
242021Right now. For tomorrow: Launching a purpose-driven sustainability brand. (2021). Breindel, Howard. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2021:v:10:i:2:p:121-126.

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1
252016Personalisation, data and trust: The role of brand in a data-driven, personalised, experience economy. (2016). Morey, Timothy ; Krajecki, Kristin. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2016:v:5:i:2:p:178-185.

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1
262024Greenwashing and greenhushing: Risks and opportunities from the gap between brand sustainability perceptions and performance. (2024). Liszka, Sofia ; Haigh, Robert. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2024:v:13:i:3:p:229-240.

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1
272020Esport sponsorship: Practitioners’ perspectives on emerging trends. (2020). Oreilly, Norm ; Abeza, Gashaw ; Finch, David J ; Mikkelson, Anthony. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:9:i:1:p:59-74.

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1
282017Why be liked when you can be loved?. (2017). Benmiloud, Jamal. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:6:i:1:p:14-25.

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1
292019Marketing, the change catalyst for digital business transformation: Lessons learned from the modernisation of a B2B marketing organisation. (2019). Dasser, Mahmoud. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2019:v:8:i:1:p:20-41.

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1
302013Making brands successful: Optimising marketing return on investment. (2013). Perrey, Jesko ; Spillecke, Dennis ; Umblijs, Andris. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2013:v:2:i:1:p:21-27.

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1
312021Brand storytelling in the age of artificial intelligence. (2021). Spanos, Manos. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2021:v:10:i:1:p:6-13.

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1
322015Why we dont think the way we think we think: The theory and application of behavioural economics. (2015). Tasgal, Anthony. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2015:v:4:i:3:p:224-232.

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1
332024Navigating the artificial intelligence frontier: Strategic imperatives for safeguarding brand integrity. (2024). Sahlool, Nasser. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2024:v:13:i:2:p:123-130.

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1
342018How social media influencers enabled a B2B company to drive awareness and engagement with their target consumers. (2018). Melzer, Jared ; Zech, Brynn. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:7:i:2:p:110-116.

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1
352013`How Cool Brands Stay Hot` by Joeri Van Den Bergh and Mattias Behrer. (2013). Behrer, Mattias ; van den Bergh, Joeri. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2013:v:2:i:2:p:210-211.

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1
362022A deeper look at the 2020 Facebook boycott and related themes of misinformation: A text mining analysis of topics, emotion and sentiment. (2022). Archer, Leah ; Bright, Laura F ; Sussman, Kristen Leah ; Wilcox, Gary B ; Hendricks, Abby. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2022:v:11:i:1:p:65-79.

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1
372017Brand deletion. (2017). Shah, Purvi ; Davis, Donna F ; Laverie, Debra A. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:5:i:4:p:434-452.

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1
382019Achieving position 0: Optimising your content to rank in Google’s answer box. (2019). Wakefield, Courtney Cox. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2019:v:7:i:4:p:326-336.

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1
392012Sponsorship awareness at a new NCAA division I football stadium: An analysis of donation level as a measure of fan identification. (2012). Ross, Stephen D ; Shreffler, Megan B ; Brownlee, Eric A. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2012:v:1:i:4:p:413-423.

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1
402020Cause-related marketing in a polarised global marketplace. (2020). Samii, Leila ; Kiprop, Bridgitte. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:9:i:3:p:271-283.

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1
412015Survival of the fittest: Using social media to thrive in the 21st century. (2015). Bear, Meg. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2015:v:4:i:2:p:106-113.

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1
422024Activating Northwell Health’s brand purpose through Movement Thinking. (2024). Goodson, Scott ; Soto, Ramon ; Demos, Ali. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2024:v:12:i:4:p:326-344.

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1
432018`‘Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires’` by David Aaker. (2018). Aaker, David. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:7:i:1:p:92-93.

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1
442020Making intangibles tangible: An emerging business issue. (2020). Gregory, James R. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:8:i:4:p:340-346.

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1
452013A country as a brand: Israels evolving branding strategy. (2013). Berger, Ron ; Herstein, Ram. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2013:v:2:i:2:p:177-188.

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1
462022Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty. (2022). Carroll, Ryall ; Kachersky, Luke ; Cadet, Fabienne T. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2022:v:10:i:4:p:377-388.

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1
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12018Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. (2018). Jones, Valerie K. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:7:i:3:p:233-245.

Full description at Econpapers || Download paper

5
22016Move over, Millennials: Generation Z is changing the consumer landscape. (2016). Gutfreund, Jamie. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2016:v:5:i:3:p:245-249.

Full description at Econpapers || Download paper

3
32017Selling products by selling brand purpose. (2017). Hsu, Chung-Kue. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:5:i:4:p:373-394.

Full description at Econpapers || Download paper

3
42018Purpose is at the core of branding. (2018). Annweiler, Brd. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2018:v:7:i:3:p:225-232.

Full description at Econpapers || Download paper

2
52017Brand purpose: The navigational code for growth. (2017). Kramer, Markus. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2017:v:6:i:1:p:46-54.

Full description at Econpapers || Download paper

2
62019Are Millennials really redefining luxury? A cross-generational analysis of perceptions of luxury from six countries. (2019). Kapferer, Jean-Noel ; Michaut, Anne. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2019:v:8:i:3:p:250-264.

Full description at Econpapers || Download paper

2
72014`Designing Brand Identity: An Essential Guide for the Whole Branding Team` by Alina Wheeler. (2014). Wheeler, Alina. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2014:v:2:i:4:p:416-417.

Full description at Econpapers || Download paper

2
82020Winning against a dominant brand. (2020). Aaker, David. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:9:i:2:p:103-112.

Full description at Econpapers || Download paper

2
92022Why people use virtual assistants: Understanding engagement with Alexa. (2022). Jones, Valerie K. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2022:v:11:i:1:p:80-101.

Full description at Econpapers || Download paper

2
102020The impact of augmented reality experiential marketing on brand equity and buying intention. (2020). Reiners, Sarah ; Haumer, Florian ; Kolo, Castulus. In: Journal of Brand Strategy. RePEc:aza:jbs000:y:2020:v:8:i:4:p:368-387.

Full description at Econpapers || Download paper

2
Citing documents used to compute impact factor: 6
YearTitle
2024Institutional trust as a driver of product boycotts in Europe. (2024). Jesus-Silva, Natacha ; Mata, Fernando ; Baptista, Nuno ; Dos-Santos, Maria. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:21:y:2024:i:4:d:10.1007_s12208-024-00413-w.

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2024Can transactional use of AI-controlled voice assistants for service delivery pickup pace in the near future? A social learning theory (SLT) perspective. (2024). Srivastava, Shalini ; Badghish, Saeed ; Sahore, Nidhi ; Masood, Ayesha ; Shaik, Aqueeb Sohail. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006571.

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2024Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers. (2024). Vishnoi, Sushant Kumar ; Agarwal, Reeti ; Pant, Manoj Kumar ; Alzeiby, Ebtesam Abdullah ; Mehrotra, Ankit. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000250.

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2024Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism. (2024). Fohl, Ulrich ; Walter, Nadine ; Sander, Frauke ; Nies, Angelique. In: Journal of Business Research. RePEc:eee:jbrese:v:184:y:2024:i:c:s0148296324003722.

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2024Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023). (2024). Ahmad, Azanin ; Khamarudin, Munirah ; Zheng, Chuan. In: International Review of Management and Marketing. RePEc:eco:journ3:2024-05-13.

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2024The inauthentic consumer: Consequences of self-inauthenticity for possession disposal. (2024). Liu, Jingshi ; Dalton, Amy Nicole. In: Journal of Business Research. RePEc:eee:jbrese:v:181:y:2024:i:c:s0148296324002455.

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Recent citations
Recent citations received in 2024
YearCiting document
2024How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand. (2024). Bian, Xuemei ; Gupta, Suraksha ; Yannopoulou, Natalia ; Liu, Martin J ; Chandrasapth, Koblarp ; Jin, Boyi. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324002935.

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Recent citations received in 2023
YearCiting document

Recent citations received in 2022
YearCiting document

Recent citations received in 2021
YearCiting document