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Marketing Science / INFORMS

Citation Profile [Updated: 2025-11-20 18:08:17]
5 Years H Index
109
Impact Factor (IF)
1.56
5 Years IF
1.76
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1990 0.05 0.11 0.38 0.03 26 26 830 8 10 64 3 157 4 0 0 0.05
1991 0.03 0.11 0.36 0.05 21 47 1124 17 27 59 2 163 8 0 1 0.05 0.06
1992 0.06 0.12 0.25 0.03 24 71 634 17 45 47 3 148 4 0 0 0.06
1993 0.02 0.13 0.18 0.04 23 94 1866 16 62 45 1 135 5 0 0 0.06
1994 0.13 0.14 0.3 0.07 22 116 903 33 97 47 6 127 9 0 1 0.05 0.06
1995 0.18 0.22 0.88 0.19 45 161 2021 139 239 45 8 116 22 0 0 0.09
1996 0.21 0.25 0.81 0.25 21 182 1424 148 387 67 14 135 34 0 0 0.11
1997 0.2 0.24 0.56 0.15 22 204 1478 114 501 66 13 135 20 0 2 0.09 0.11
1998 0.86 0.27 1.59 0.68 28 232 1922 367 869 43 37 133 91 83 22.6 6 0.21 0.13
1999 0.7 0.29 1.72 0.63 36 268 1596 460 1331 50 35 138 87 171 37.2 14 0.39 0.14
2000 0.3 0.34 1.19 0.51 27 295 1543 350 1682 64 19 152 77 59 16.9 8 0.3 0.16
2001 0.6 0.38 1.58 0.64 31 326 1428 508 2197 63 38 134 86 107 21.1 15 0.48 0.17
2002 0.72 0.39 1.63 0.71 33 359 765 586 2783 58 42 144 102 136 23.2 2 0.06 0.2
2003 0.55 0.43 1.71 0.7 37 396 1348 674 3460 64 35 155 109 176 26.1 28 0.76 0.21
2004 0.66 0.47 2.17 0.8 51 447 2610 961 4429 70 46 164 131 375 39 44 0.86 0.21
2005 1.06 0.5 2.17 0.93 58 505 2020 1092 5527 88 93 179 167 350 32.1 34 0.59 0.23
2006 0.99 0.49 2.3 0.81 80 585 2258 1337 6872 109 108 210 170 563 42.1 33 0.41 0.22
2007 0.91 0.44 2.22 0.8 70 655 2275 1454 8329 138 126 259 206 499 34.3 17 0.24 0.2
2008 0.93 0.47 2.44 0.95 91 746 2042 1806 10146 150 140 296 282 502 27.8 15 0.16 0.22
2009 0.85 0.46 2.19 0.87 101 847 1961 1850 11998 161 137 350 305 513 27.7 37 0.37 0.23
2010 0.7 0.46 2.01 0.72 80 927 2844 1859 13861 192 134 400 287 401 21.6 46 0.58 0.2
2011 0.83 0.51 2 0.77 80 1007 1793 2004 15874 181 151 422 324 410 20.5 56 0.7 0.24
2012 1.11 0.5 2.04 0.91 56 1063 2188 2164 18042 160 178 422 386 321 14.8 22 0.39 0.21
2013 0.85 0.54 2.13 0.97 58 1121 1147 2381 20430 136 115 408 394 329 13.8 15 0.26 0.24
2014 0.89 0.53 2.13 0.94 52 1173 1006 2495 22928 114 102 375 353 315 12.6 20 0.38 0.22
2015 0.7 0.53 2.26 1.18 56 1229 963 2774 25707 110 77 326 384 303 10.9 32 0.57 0.22
2016 0.75 0.5 2.33 1.08 54 1283 1000 2988 28697 108 81 302 326 245 8.2 27 0.5 0.2
2017 0.94 0.52 2.56 1.16 54 1337 849 3417 32118 110 103 276 319 298 8.7 19 0.35 0.21
2018 0.99 0.53 2.41 1.19 52 1389 735 3340 35463 108 107 274 325 285 8.5 16 0.31 0.22
2019 1.17 0.54 2.21 1.09 51 1440 826 3179 38650 106 124 268 291 294 9.2 22 0.43 0.21
2020 1.48 0.64 2.65 1.48 60 1500 595 3979 42629 103 152 267 396 274 6.9 66 1.1 0.3
2021 1.69 0.74 2.81 1.73 55 1555 384 4371 47000 111 188 271 470 285 6.5 17 0.31 0.27
2022 1.63 0.74 2.76 1.91 58 1613 252 4444 51444 115 187 272 520 285 6.4 6 0.1 0.22
2023 1.04 0.7 2.41 1.73 60 1673 134 4028 55472 113 118 276 477 269 6.7 6 0.1 0.2
2024 1.56 0.82 1.95 1.76 74 1747 72 3404 58876 118 184 284 500 327 9.6 28 0.38 0.24
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

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1354
21993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Sullivan, Mary W. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

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515
32004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Mayzlin, Dina ; Godes, David. In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

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501
41983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). Guadagni, Peter M. ; John D. C. Little, . In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

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432
51983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). McGuire, Timothy W. ; Staelin, Richard. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

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427
61985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

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398
71991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

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393
81996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

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388
91983Managing Channel Profits. (1983). Shugan, Steven M. ; Jeuland, Abel P.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

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382
102010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

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382
112006Brands and Branding: Research Findings and Future Priorities. (2006). Keller, Kevin Lane ; Lehmann, Donald R.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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373
121986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

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359
132012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

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353
141998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

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340
152000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Yung, Yiu-Fai ; Novak, Thomas P. ; Hoffman, Donna L.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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316
161988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

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305
172005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

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286
181998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

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263
192010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

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262
201996The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; McCulloch, Robert E. ; Allenby, Greg M.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340.

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260
211989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Anderson, Erin ; Weitz, Barton. In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

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250
222012Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Park, Sungho ; Gupta, Sachin. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586.

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247
231994Why the Bass Model Fits without Decision Variables. (1994). Krishnan, Trichy V. ; Bass, Frank M. ; Jain, Dipak C.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

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243
242007The Bright Side of Supplier Encroachment. (2007). Sappington, David ; David E. M. Sappington, ; Mittendorf, Brian ; Arya, Anil. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659.

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243
251993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Fader, Peter S. ; Johnson, Eric J. ; Bruce G. S. Hardie, . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

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237
262000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Trifts, Valerie ; Haubl, Gerald. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21.

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235
271993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Sullivan, Mary W. ; Simon, Carol J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

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229
281995Empirical Generalizations from Reference Price Research. (1995). Winer, Russell S. ; Kalyanaram, Gurumurthy. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

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225
292011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). Valente, Thomas W. ; Iyengar, Raghuram ; van den Bulte, Christophe. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

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218
301984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

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214
312006Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Tellis, Gerard J. ; Griffin, Abbie. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717.

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205
322003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Eliashberg, Jehoshua ; Elberse, Anita . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354.

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203
332006Customer Metrics and Their Impact on Financial Performance. (2006). Zeithaml, Valarie ; Gupta, Sunil. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

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194
342001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

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193
352009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Mayzlin, Dina ; Godes, David. In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739.

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193
361990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin. In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

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192
371993The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27.

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192
381995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. (1995). Moorthy, Sridhar ; Srinivasan, Kannan. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:442-466.

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191
392011Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404.

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186
402005The Targeting of Advertising. (2005). Villas-Boas, J. Miguel ; Iyer, Ganesh ; Soberman, David. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476.

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186
412000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). John G. Lynch , Jr., ; Ariely, Dan. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103.

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185
422001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Shugan, Steven M. ; Xie, Jinhong. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243.

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184
431997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Rust, Roland T. ; Anderson, Eugene W. ; Fornell, Claes. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

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182
442003Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation. (2003). Rajiv, Surendra ; Mehta, Nitin ; Srinivasan, Kannan. In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:1:p:58-84.

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181
451998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337.

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178
461998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

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174
472010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. (2010). Rasmussen, Scott J. ; Berger, Jonah ; Sorensen, Alan T.. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:815-827.

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171
481995Competitive Coupon Targeting. (1995). Zhang, John Z. ; Shaffer, Greg. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:395-416.

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170
491999Success in High-Technology Markets: Is Marketing Capability Critical?. (1999). Rajiv, Surendra ; Dutta, Shantanu ; Narasimhan, OM. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:547-568.

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169
502001Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer. (2001). Sudhir, K.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:244-264.

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168
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

172
22012Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Park, Sungho ; Gupta, Sachin. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586.

Full description at Econpapers || Download paper

116
32007The Bright Side of Supplier Encroachment. (2007). Sappington, David ; David E. M. Sappington, ; Mittendorf, Brian ; Arya, Anil. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659.

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106
42019Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. (2019). Qu, Zhe ; Fang, Zheng ; Luo, Xueming ; Tong, Siliang. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:6:p:937-947.

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100
52012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

Full description at Econpapers || Download paper

83
61993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Sullivan, Mary W. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

68
72004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Mayzlin, Dina ; Godes, David. In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

62
81986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

59
91998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

58
102019Identifying Customer Needs from User-Generated Content. (2019). Hauser, John R ; Timoshenko, Artem. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:1:p:1-20.

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52
111988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

Full description at Econpapers || Download paper

50
122005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

Full description at Econpapers || Download paper

50
132006Brands and Branding: Research Findings and Future Priorities. (2006). Keller, Kevin Lane ; Lehmann, Donald R.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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49
141991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

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45
152010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

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41
162011Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404.

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40
172021The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb. (2021). Barron, Kyle ; Kung, Edward ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:1:p:23-47.

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39
182016To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel. (2016). Xu, Yifan ; Tian, Lin ; Zhang, Fuqiang ; Jiang, Baojun. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:5:p:800-809.

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39
192018The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions. (2018). Ursu, Raluca M. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:4:p:530-552.

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38
202011Rejoinder--Implications of Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:413-415.

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38
212012Mine Your Own Business: Market-Structure Surveillance Through Text Mining. (2012). Feldman, Ronen ; Netzer, Oded ; Fresko, Moshe ; Goldenberg, Jacob. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:521-543.

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37
221983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). McGuire, Timothy W. ; Staelin, Richard. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

Full description at Econpapers || Download paper

37
232000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Yung, Yiu-Fai ; Novak, Thomas P. ; Hoffman, Donna L.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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35
242010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

Full description at Econpapers || Download paper

34
251983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). Guadagni, Peter M. ; John D. C. Little, . In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

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33
262022The Market for Fake Reviews. (2022). Hollenbeck, Brett ; He, Sherry ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:5:p:896-921.

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272021Targeting and Privacy in Mobile Advertising. (2021). Rafieian, Omid ; Yoganarasimhan, Hema. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:2:p:193-218.

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282008Information Sharing in a Channel with Partially Informed Retailers. (2008). Gal-Or, Esther ; Dukes, Anthony ; Geylani, Tansev. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:4:p:642-658.

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292012Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. (2012). Chintagunta, Pradeep ; Chu, Junhong ; Cebollada, Javier. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:1:p:96-114.

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301996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

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312010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. (2010). Rasmussen, Scott J. ; Berger, Jonah ; Sorensen, Alan T.. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:815-827.

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322020Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?. (2020). Du, Shaoyin ; Shriver, Scott K ; Johnson, Garrett A. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:33-51.

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332018Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers. (2018). Jing, Bing. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:3:p:469-483.

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342005The Targeting of Advertising. (2005). Villas-Boas, J. Miguel ; Iyer, Ganesh ; Soberman, David. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476.

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352009The Benefits of Downstream Information Acquisition. (2009). GUO, LIANG. In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:3:p:457-471.

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362007The Impact of a Product-Harm Crisis on Marketing Effectiveness. (2007). Dekimpe, Marnik G. ; Helsen, Kristiaan ; van Heerde, Harald . In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:2:p:230-245.

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372017Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews. (2017). Zervas, Georgios ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:36:y:2017:i:5:p:645-665.

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381994Why the Bass Model Fits without Decision Variables. (1994). Krishnan, Trichy V. ; Bass, Frank M. ; Jain, Dipak C.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

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392012Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. (2012). Tirunillai, Seshadri ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:2:p:198-215.

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402019A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. (2019). Bhargava, Neha ; Zettelmeyer, Florian ; Chapsky, Dan ; Gordon, Brett R. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:2:p:193-225.

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412021Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform. (2021). Chen, Xingyu ; Lu, Shijie ; Grewal, Rajdeep ; Yao, Dai. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:5:p:964-984.

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421993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Fader, Peter S. ; Johnson, Eric J. ; Bruce G. S. Hardie, . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

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431983Managing Channel Profits. (1983). Shugan, Steven M. ; Jeuland, Abel P.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

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442018Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery. (2018). Datta, Hannes ; Knox, George ; Bronnenberg, Bart J. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:1:p:5-21.

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452020Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments. (2020). Cadario, Romain ; Chandon, Pierre. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:3:p:465-486.

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462019Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels. (2019). Srinivasan, Kannan ; Li, Hui. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:3:p:365-391.

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472010A Customer Management Dilemma: When Is It Profitable to Reward Ones Own Customers?. (2010). Sudhir, K. ; Shin, Jiwoong. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:4:p:671-689.

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482012Online Product Opinions: Incidence, Evaluation, and Evolution. (2012). Moe, Wendy W. ; Schweidel, David A.. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:372-386.

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492004Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing. (2004). Grewal, Rajdeep ; Cote, Joseph A. ; Baumgartner, Hans. In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:519-529.

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502023Strategic Information Sharing of Online Platforms as Resellers or Marketplaces. (2023). Yu, Yugang ; Zha, Yong ; Huang, Tingliang ; Li, Quan. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:4:p:659-678.

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Citing documents used to compute impact factor: 184
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2024What Cookie-Based Advertising Effectiveness Fails to Measure. (2024). Hoban, Paul R ; Arora, Neeraj ; Tian, Min. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:407-418.

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2024Machine learning in marketing: Recent progress and future research directions. (2024). Bernritter, Stefan F ; Delen, Dursun ; Herhausen, Dennis ; Kumar, Ajay. In: Journal of Business Research. RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006136.

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2024Causal effects of policy and occupant behavior on cooling energy. (2024). Yun, Geun Young ; Ngarambe, Jack ; Duhirwe, Patrick Nzivugira. In: Renewable and Sustainable Energy Reviews. RePEc:eee:rensus:v:206:y:2024:i:c:s136403212400580x.

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2024Unlocking Market Potential: Strategic Consumer Segmentation and Dynamic Pricing for Balancing Loyalty and Deal Seeking. (2024). Gonen, Limor Dina ; Tavor, Tchai ; Spiegel, Uriel. In: Mathematics. RePEc:gam:jmathe:v:12:y:2024:i:21:p:3364-:d:1507588.

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2024Strategic live streaming choices for vertically differentiated products. (2024). Lu, Yusheng ; Duan, Yongrui. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003338.

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2024Who should pay for the return freight in e-commerce? Platforms, retailers or consumers. (2024). Wang, XU ; Xu, Yang ; Choi, Tsan-Ming ; Zhou, Qiang. In: International Journal of Production Economics. RePEc:eee:proeco:v:277:y:2024:i:c:s0925527324002329.

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2024Rating systems and increased heterogeneity in firm performance: Evidence from the New York City Restaurant Industry, 1994–2013. (2024). Greenberg, Jason ; Sands, Daniel B ; Cattani, Gino ; Porac, Joseph. In: Strategic Management Journal. RePEc:bla:stratm:v:45:y:2024:i:1:p:36-65.

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2024Harvesting Ratings. (2024). Johnen, Johannes ; Ng, Robin. In: CRC TR 224 Discussion Paper Series. RePEc:bon:boncrc:crctr224_2024_509.

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2024Harvesting Ratings. (2024). Johnen, Johannes ; Ng, Robin. In: CRC TR 224 Discussion Paper Series. RePEc:bon:boncrc:crctr224_2024_509v2.

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2024The duality of reputation portability: Investigating the demand effect of imported ratings across online labor markets. (2024). Teubner, Timm ; Thter, Laura ; Nhat, Diana Tran. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00706-2.

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2024Risk Aversion and Double Marginalization. (2024). Schmitt, Matt ; Ghili, Soheil. In: Journal of Industrial Economics. RePEc:bla:jindec:v:72:y:2024:i:2:p:762-806.

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2024Reselling information. (2024). Chen-Zion, Ayal ; Ali, Nageeb S ; Lillethun, Erik. In: Games and Economic Behavior. RePEc:eee:gamebe:v:148:y:2024:i:c:p:23-43.

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2024Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy. (2024). Chintala, Sai Chand ; Yang, Nathan ; Liaukonyt, Jra. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:3:p:506-522.

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2024Bayesian forecasting in economics and finance: A modern review. (2024). Maheu, John ; Huber, Florian ; Koop, Gary ; Martin, Gael M ; Nibbering, Didier ; Frazier, David T ; Panagiotelis, Anastasios ; Maneesoonthorn, Worapree ; Loaiza-Maya, Ruben. In: International Journal of Forecasting. RePEc:eee:intfor:v:40:y:2024:i:2:p:811-839.

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2024From sweet tooth to healthy choices: How Chilean food policies are changing household diets. (2024). Chomali, Laura ; Melo, Grace ; Ishdorj, Ariun. In: Agribusiness. RePEc:wly:agribz:v:40:y:2024:i:3:p:550-570.

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2024Mandatory nutrition attributes labeling and consumer demand: a structural approach analysis of the US soft drink market. (2024). Zheng, Yuqing ; Codjia, Clement O ; Woods, Timothy A. In: Agricultural and Food Economics. RePEc:spr:agfoec:v:12:y:2024:i:1:d:10.1186_s40100-024-00309-7.

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2024Adoption of Artificial Intelligence in Small and Medium-Sized Enterprises in Spain: The Role of Competences and Skills. (2024). Romero, Isidoro ; Huseyn, Mammadov ; Gonzalez-Abril, Luis ; Ruiz-Gandara, Africa. In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:26:y:2024:i:67:p:848.

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2024Stockpiling‐based pricing and its welfare effects. (2024). Li, Ruochen. In: International Journal of Economic Theory. RePEc:bla:ijethy:v:20:y:2024:i:3:p:371-391.

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2024Heterogeneous treatment effects and optimal targeting policy evaluation. (2024). Zhang, Walter W ; Misra, Sanjog ; Hitsch, Gunter J. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:22:y:2024:i:2:d:10.1007_s11129-023-09278-5.

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2024Consumers Perceived Privacy Violations in Online Advertising. (2024). Miller, Klaus M ; Jerath, Kinshuk. In: Papers. RePEc:arx:papers:2403.03612.

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2024When the Data Are Out: Measuring Behavioral Changes Following a Data Breach. (2024). Feinberg, Fred M ; Turjeman, Dana. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:440-461.

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2024Nothing to hide? Gender and age differences in the willingness to share data. (2024). Fuster, Andreas ; Frost, Jon ; Doerr, Sebastian ; Armantier, Olivier ; Shue, Kelly. In: BIS Working Papers. RePEc:bis:biswps:1187.

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2024Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research. (2024). Ghai, Sakshi ; Morningstar, Andrew ; Wein, Tom ; Lamberton, Cait. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-024-01008-x.

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2024Is pay-or-consent for privacy justifiable? Evidence from different users privacy attitudes toward behavioral data collection in South Korea. (2024). Kwon, Youngsun ; Nam, Sangjun. In: Telecommunications Policy. RePEc:eee:telpol:v:48:y:2024:i:7:s0308596124000910.

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2024Frontiers: Digital Hermits. (2024). Goldfarb, Avi ; Miklos-Thal, Jeanine ; Tucker, Catherine ; Haviv, Avery. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:697-708.

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2024The effectiveness of cross-platform targeted advertising strategy. (2024). Mei, Shue ; Zhang, Jianqiang ; Zhong, Weijun ; Liu, Juan. In: Electronic Commerce Research. RePEc:spr:elcore:v:24:y:2024:i:4:d:10.1007_s10660-022-09659-0.

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2024GPT and CLT: The impact of ChatGPTs level of abstraction on consumer recommendations. (2024). Kirshner, Samuel N. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003314.

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2024Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity. (2024). Meiner, Martin ; Brns, Jasper David. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000869.

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2024Artificial intelligence and consumer behavior: From predictive to generative AI. (2024). Puntoni, Stefano ; Hermann, Erik. In: Journal of Business Research. RePEc:eee:jbrese:v:180:y:2024:i:c:s0148296324002248.

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2024Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463.

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2024Sentiment Analysis in the Age of Generative AI. (2024). Hartmann, Jochen ; Krugmann, Jan Ole. In: Customer Needs and Solutions. RePEc:spr:custns:v:11:y:2024:i:1:d:10.1007_s40547-024-00143-4.

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2024The Value of AI-Generated Metadata for UGC Platforms: Evidence from a Large-scale Field Experiment. (2024). Zhang, Xinyi ; Sun, Chenshuo ; Goh, Khim-Yong. In: Papers. RePEc:arx:papers:2412.18337.

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2024Generative AI for scalable feedback to multimodal exercises. (2024). Skiera, Bernd ; Jurgensmeier, Lukas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488.

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2024Generative AI. (2024). Feuerriegel, Stefan ; Hartmann, Jochen ; Janiesch, Christian ; Zschech, Patrick. In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. RePEc:spr:binfse:v:66:y:2024:i:1:d:10.1007_s12599-023-00834-7.

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2024Agency Market Power and Information Disclosure in Online Advertising. (2024). Sayedi, Amin ; Choi, Jason W. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:6:p:1279-1298.

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2024Quality disclosure strategy in a competitive environment with consumers homogeneity and heterogeneity. (2024). Dong, Ruixiao ; Guan, XU ; Zhou, Ziwei ; Wang, Chenyu ; Tan, Yong. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:45:y:2024:i:4:p:2144-2156.

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2024Can digital transformation promote the green innovation quality of enterprises? Empirical evidence from China. (2024). Lau, Chau-Wa ; Huang, Yang. In: PLOS ONE. RePEc:plo:pone00:0296058.

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2024Strategic Use of Product Delays to Shape Word-of-Mouth Communication. (2024). Vikander, Nick ; Parahonyak, Alexei. In: Economics Series Working Papers. RePEc:oxf:wpaper:1032.

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2024Platform Manipulation in Online Retail Marketplace with Sponsored Advertising. (2024). Liu, Yunchuan ; Long, Fei. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:317-345.

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2024Fighting fake reviews: Authenticated anonymous reviews using identity verification. (2024). Goh, Jie Mein ; Shukla, Aishwarya Deep. In: Business Horizons. RePEc:eee:bushor:v:67:y:2024:i:1:p:71-81.

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2024Learning From Online Ratings. (2024). Klein, Tobias ; Hui, Xiang ; Stahl, Konrad. In: CRC TR 224 Discussion Paper Series. RePEc:bon:boncrc:crctr224_2024_532.

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2024Tourism in pandemic: the role of digital travel vouchers in China. (2024). Zhang, Dayong ; Chen, Yingtong ; Ji, Qiang ; Wu, Fei. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03231-x.

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2024The impact of fraud on reputation systems. (2024). Krugel, Jan Philipp ; Paetzel, Fabian. In: Games and Economic Behavior. RePEc:eee:gamebe:v:144:y:2024:i:c:p:329-354.

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2024Learning from Online Ratings. (2024). Klein, Tobias ; Hui, Xiang ; Stahl, Konrad O. In: CESifo Working Paper Series. RePEc:ces:ceswps:_11171.

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2024Towards the development of an explainable e-commerce fake review index: An attribute analytics approach. (2024). Ahmed, Wasim ; Das, Ronnie ; Filieri, Raffaele ; Hardey, Mariann ; Sharma, Kshitij ; Apostolidis, Chrysostomos ; Zhang, Ziqi ; Dwivedi, Yogesh K. In: European Journal of Operational Research. RePEc:eee:ejores:v:317:y:2024:i:2:p:382-400.

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2024Bad Apples on Rotten Tomatoes: Critics, Crowds, and Gender Bias in Product Ratings. (2024). Aguiar, Luis. In: CESifo Working Paper Series. RePEc:ces:ceswps:_11422.

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2024Modeling misinformation spread for policy evaluation: a parsimonious framework. (2024). Staelin, Richard ; Deng, Yiting. In: Marketing Letters. RePEc:kap:mktlet:v:35:y:2024:i:4:d:10.1007_s11002-024-09724-8.

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2024The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?. (2024). Kovcs, Balzs. In: Marketing Letters. RePEc:kap:mktlet:v:35:y:2024:i:4:d:10.1007_s11002-024-09729-3.

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2024Platforms and the transformation of the content industries. (2024). Waldfogel, Joel ; Aguiar, Luis ; Reimers, Imke. In: Journal of Economics & Management Strategy. RePEc:bla:jemstr:v:33:y:2024:i:2:p:317-326.

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2024Marktforschung im Wohnzimmer: Wie Konsumentinnen und Konsumenten Produktbewertungen systematisch erarbeiten. (2024). Bucher, Jan-Hendrik. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:308025.

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2024Behind the clicks: Can Amazon allocate user attention as it pleases?. (2024). Rock, Rufus ; Strauss, Ilan ; O'Reilly, Tim ; Mazzucato, Mariana. In: Information Economics and Policy. RePEc:eee:iepoli:v:69:y:2024:i:c:s0167624524000374.

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2024Sell on, sell to, or sell through: The sales performance implications of brand-platform selling arrangements. (2024). Good, Valerie ; Wang, Hao ; Hsieh, Ming-Huei ; Ho, Joon. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:4:p:583-601.

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2024The impact of intelligent manufacturing on labor productivity: An empirical analysis of Chinese listed manufacturing companies. (2024). Zhu, Minghao ; Zhou, Honggeng ; Liang, Chen. In: International Journal of Production Economics. RePEc:eee:proeco:v:267:y:2024:i:c:s092552732300302x.

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2024Promotion and technological change in the music industry. (2024). Alagoz, Nazli. In: Other publications TiSEM. RePEc:tiu:tiutis:511ceba0-62a0-4c60-a76c-f1bfc35e5114.

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2024Does inflation targeting live up to all the hype?. (2024). Ghosh, Taniya ; Ajit, Yadavindu. In: Indira Gandhi Institute of Development Research, Mumbai Working Papers. RePEc:ind:igiwpp:2024-024.

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2024The effects of buy now, pay later (BNPL) on customers’ online purchase behavior. (2024). Salo, Jari ; Kumar, Ashish ; Bezawada, Ram. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:4:p:602-617.

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2024The contingent effects of innovative digital sales technologies on B2B firms’ financial performance. (2024). Haumann, Till ; Alavi, Sascha ; Oproiescu, Alexandru Ionut ; Schmitz, Christian ; Wieseke, Jan ; Friess, Maximilian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:4:p:703-723.

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2024Pay today, or delay the pay: Consumer preference for double flat-rate pricing plans. (2024). Spann, Martin ; Schuster, Emanuel. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324003084.

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2024Can stimulus checks to households save the local economy? The impact of South Korea’s COVID-19 stimulus on small business sales. (2024). Lee, Susang ; Kim, Jihee. In: Economic Analysis and Policy. RePEc:eee:ecanpo:v:84:y:2024:i:c:p:159-176.

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2024Is Personalized Pricing Profitable When Firms Can Differentiate?. (2024). Wang, Xin ; Li, XI ; Nault, Barrie R. In: Management Science. RePEc:inm:ormnsc:v:70:y:2024:i:7:p:4184-4199.

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2024Understanding consumer behavior during and after a Pandemic: Implications for customer lifetime value prediction models. (2024). Thomasen, Sophie ; Thomsen, Charlotte Hjerrild ; Tudoran, Ana Alina. In: Journal of Business Research. RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000316.

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2024The Soundtrack of a Crisis: More Positive Music Preferences During Economic and Social Adversity. (2024). Palomeque, Marco ; de Lucio, Juan ; De-Lucio, Juan. In: Journal of Happiness Studies. RePEc:spr:jhappi:v:25:y:2024:i:5:d:10.1007_s10902-024-00757-4.

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2024Digital retailing practices for triggering physical retailers’ bounce-back and bounce-forward performance against a great shock: evidence from the COVID-19 pandemic. (2024). Wang, Jie ; Shi, Xianwei ; Liu, Ying ; Su, Jing ; Lepech, Michael D. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03927-0.

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2024The Costs of Zero-Covid: Effects of Anti-contagious Policy on Labor Market Outcomes in China. (2024). Yan, Andong ; Yu, Jialin ; Gong, DA. In: Journal of Labor Research. RePEc:spr:jlabre:v:45:y:2024:i:3:d:10.1007_s12122-024-09360-1.

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2024Data, Privacy Laws and Firm Production: Evidence from the GDPR. (2024). Peng, Sida ; Demirer, Mert ; Jimenez-Hernandez, Diego ; Li, Dean. In: Working Paper Series. RePEc:fip:fedhwp:97791.

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2024Intermediaries in the Online Advertising Market. (2024). Russo, Antonio ; Dannunzio, Anna. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:1:p:33-53.

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2024Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple’s App Tracking Transparency. (2024). Hollenbeck, Brett ; Che, Yeon-Koo ; Aridor, Guy. In: CESifo Working Paper Series. RePEc:ces:ceswps:_10928.

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2024Unravelling cross-country regulatory intricacies of data governance: the relevance of legal insights for digitalization and international business. (2024). Ocelik, Vaclav ; Coche, Eugenie ; Kolk, Ans. In: Journal of International Business Policy. RePEc:pal:joibpo:v:7:y:2024:i:1:d:10.1057_s42214-023-00172-1.

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2024Privacy regulation and firm performance: Estimating the GDPR effect globally. (2024). Presidente, Giorgio ; Frey, Carl Benedikt. In: Economic Inquiry. RePEc:bla:ecinqu:v:62:y:2024:i:3:p:1074-1089.

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2024Effective Regulation and Firm Compliance: The Case of German Privacy Policies. (2024). Kramer, Julia K ; Gambato, Jacopo ; Ganglmair, Bernhard. In: NBER Chapters. RePEc:nbr:nberch:15029.

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2024The effect of cybersecurity legislation on firm cost behavior: Evidence from China. (2024). Li, Jiyuan ; Wang, Hao. In: Pacific-Basin Finance Journal. RePEc:eee:pacfin:v:86:y:2024:i:c:s0927538x24002117.

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2024The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior. (2024). Skiera, Bernd ; Schmitt, Julia ; Miller, Klaus M. In: Papers. RePEc:arx:papers:2411.11589.

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2024The rise of empirical online platform research in the new millennium. (2024). Cheng, Hsing Kenneth ; Sokol, Daniel D ; Zang, Xinyu. In: Journal of Economics & Management Strategy. RePEc:bla:jemstr:v:33:y:2024:i:2:p:416-451.

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2024Can the establishment of a personal data protection system promote corporate innovation?. (2024). Wang, Yiying ; Yin, Xingqiang ; Chen, Wanyi ; Wu, Dongjing. In: Research Policy. RePEc:eee:respol:v:53:y:2024:i:9:s004873332400129x.

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2024Data, digital markets, and the economic value of privacy. (2024). Zamparini, Luca. In: Eastern Journal of European Studies. RePEc:jes:journl:y:2024:v:15(2):p:147-164.

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2024Multichannel discount spillover in B2B markets. (2024). Palmatier, Robert W ; Lawrence, Justin M ; Zhang, Jonathan Z ; Crecelius, Andrew T. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:4:d:10.1007_s11747-023-00973-z.

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2024Network compatibility and incumbent pricing regimes. (2024). Matsushima, Noriaki ; Tremblay, Mark J. In: ISER Discussion Paper. RePEc:dpr:wpaper:1265.

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2024Algorithmic Collusion or Competition: the Role of Platforms Recommender Systems. (2024). Tan, Yong ; Xu, Xingchen ; Lee, Stephanie. In: Papers. RePEc:arx:papers:2309.14548.

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2024Agency models in online platforms: A review of recent developments and future prospects. (2024). Tan, Yinliang ; Liu, Yang ; Zheng, Quan ; Yu, Chuanbin. In: European Journal of Operational Research. RePEc:eee:ejores:v:319:y:2024:i:3:p:679-695.

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2024Frontiers: A Simple Forward Difference-in-Differences Method. (2024). Li, Kathleen T. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:267-279.

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2024How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook. (2024). Zarantonello, Lia ; Pedeliento, Giuseppe ; Mangio, Federico ; Andreini, Daniela. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00347-4.

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2024Corporate sustainability research in marketing: Mapping progress and broadening our perspective. (2024). Pfarrer, Michael D ; Hulland, John ; Bendle, Neil T ; Kim, Youngtak M. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-024-01050-9.

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2024The Effect of Singapore’s Sugar-Sweetened-Beverage Advertising Ban on Product Entry. (2024). Rahman, Rajib ; Rojas, Christian. In: 2024 Annual Meeting, July 28-30, New Orleans, LA. RePEc:ags:aaea22:344019.

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2024Are food manufacturers reducing sugar content? Evidence from scanner data. (2024). Cengiz, Ezgi ; Rojas, Christian. In: Agribusiness. RePEc:wly:agribz:v:40:y:2024:i:3:p:571-595.

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2024Reformulation of processed foods: Mixed effects on salt and saturated fatty acids intake in France. (2024). Requillart, Vincent ; Spiteri, Marine ; Soler, Louisgeorges ; Narayanane, Ghislaine. In: Agribusiness. RePEc:wly:agribz:v:40:y:2024:i:3:p:596-613.

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2024Unhealthy food, regulations, and consumer welfare: The US microwaveable popcorn market. (2024). Wang, Emily ; Streletskaya, Nadia ; Mohapatra, Debi Prasad ; Bauner, Christoph. In: Economic Inquiry. RePEc:bla:ecinqu:v:62:y:2024:i:4:p:1558-1578.

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2024Why advertisers should embrace event typicality and maximize leveraging of major events. (2024). Mazodier, Marc ; Carrillat, Franois A ; Eckert, Christine. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01012-1.

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2024The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok. (2024). Bie, Yongyue ; Kou, Sining ; Duan, Shen ; Meng, LU. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003783.

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2024Optimal Service Strategies of Online Platform Based on Purchase Behavior. (2024). Zhu, Hao ; Luo, Hanyang ; Shi, Tingyi ; Lin, Xudong. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:19:p:8545-:d:1490119.

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2024Consumer search: What can we learn from pre-purchase data?. (2024). Seiler, Stephan ; Ursu, Raluca ; Honka, Elisabeth. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:114-129.

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2024Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites. (2024). Kannan, P K ; Lim, Hyungsoo ; Kim, Chul. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003400.

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2024Multiattribute Search: Empirical Evidence and Information Design. (2024). Hunter, Megan ; Gardete, Pedro M. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1052-1080.

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2024Advertising as Information for Ranking E-Commerce Search Listings. (2024). Nair, Harikesh ; Xiong, XI ; Sahni, Navdeep S ; Yang, Joonhyuk. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:360-377.

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2024Computationally Efficient Estimation of Large Probit Models. (2024). Qu, Zhaonan ; Ye, Yinyu ; Ding, Patrick ; Imbens, Guido. In: Papers. RePEc:arx:papers:2407.09371.

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2024Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective. (2024). Wang, Yuting ; Xu, Xiaoping ; Choi, Tsan-Ming ; Cheng, T. C. E., . In: European Journal of Operational Research. RePEc:eee:ejores:v:318:y:2024:i:3:p:979-999.

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2024Freemium design: Optimal tier differentiation models for content platforms. (2024). Ji, Xiang ; Zhang, Juzhi ; Li, Jingyan ; Wu, Jie. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:188:y:2024:i:c:s1366554524002035.

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2024Advertising and Content Creation on Digital Content Platforms. (2024). Ren, Qitian. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:734-750.

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2024Media Formats of Advertising. (2024). Lin, Song. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1031-1051.

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2024Strategic use of social media influencer marketing. (2024). Foerster, Manuel ; Hellmann, Tim ; Vega-Redondo, Fernando. In: UC3M Working papers. Economics. RePEc:cte:werepe:43985.

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2024State of the Art: Authenticity and Influencer Marketing. (2024). Afef, Sahli. In: International Review of Management and Marketing. RePEc:eco:journ3:2024-01-5.

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2024The many faces of social media in business and economics research: Taking stock of the literature and looking into the future. (2024). Tumasjan, Andranik. In: Journal of Economic Surveys. RePEc:bla:jecsur:v:38:y:2024:i:2:p:389-426.

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2024The creator’s dilemma: Resolving tensions between authenticity and monetization in social media. (2024). Hofstetter, Reto ; Gollnhofer, Johanna Franziska. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:427-435.

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2024Whitelisting versus advertising-recovery: Strategies to overcome advertising blocking by consumers. (2024). Sajeesh, S ; Bhardwaj, Pradeep ; Singh, Ashutosh. In: European Journal of Operational Research. RePEc:eee:ejores:v:318:y:2024:i:1:p:217-229.

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2024Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media. (2024). He, Yuanqiong ; Zhou, QI ; Canfield, Jessica. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s014829632400328x.

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2024Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry. (2024). Singh, Vishal ; Misra, Kanishka ; Guler, Ali Umut. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1102-1131.

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2024Bandit Profit-maximization for Targeted Marketing. (2024). Kandasamy, Kirthevasan ; Huh, Joon Suk ; Vitercik, Ellen. In: Papers. RePEc:arx:papers:2403.01361.

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2024Decomposing cross-channel advertising support of retailer price promotions. (2024). Dost, Florian ; Maier, Erik. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:3:p:362-381.

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2024The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective. (2024). Shin, Jiwoong ; Wang, Chi-Ying. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:840-862.

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2024Contracting Supply Chains Considering Retailers’ Marketing Efforts. (2024). Shi, Yangyan ; Li, Wenqiang ; He, Juan. In: Mathematics. RePEc:gam:jmathe:v:12:y:2024:i:11:p:1635-:d:1400334.

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2024More than Joints: Multi-Substance Use, Choice Limitations, and Policy Implications. (2024). Sun, Tao ; Sovinsky, Michelle ; Jacobi, Liana ; Allocca, Alessandra. In: CRC TR 224 Discussion Paper Series. RePEc:bon:boncrc:crctr224_2024_501.

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2024The Pass-through of Retail Crime. (2024). Hase, Carl ; Kasinger, Johannes. In: Papers. RePEc:arx:papers:2407.07201.

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2024One size fits all? The value of standardized retail chains. (2024). Klopack, Ben. In: RAND Journal of Economics. RePEc:bla:randje:v:55:y:2024:i:1:p:55-86.

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2024Regional assessment of household energy decision-making and technology adoption in the United States. (2024). Fuentes, Tracy L ; Biswas, Saurabh ; McCord, Kieren H ; Antonopoulos, Chrissi A. In: Energy Policy. RePEc:eee:enepol:v:185:y:2024:i:c:s0301421523005256.

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2024Peer-to-peer solar and social rewards: Evidence from a field experiment. (2024). Gillingham, Kenneth ; Carattini, Stefano ; Meng, Xiangyu ; Yoeli, Erez. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:219:y:2024:i:c:p:340-370.

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2024Impact evaluation with nonrepeatable outcomes: The case of forest conservation. (2024). Heilmayr, Robert ; Garcia, Alberto. In: Journal of Environmental Economics and Management. RePEc:eee:jeeman:v:125:y:2024:i:c:s0095069624000457.

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2024Friends, Key Players and the Adoption and Use of Experience Goods. (2024). Raschky, Paul ; Ackermann, Klaus ; Murrian, Rhys. In: SoDa Laboratories Working Paper Series. RePEc:ajr:sodwps:2024-03.

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2024Friends, Key Players and the Adoption and Use of Experience Goods. (2024). Raschky, Paul ; Ackermann, Klaus ; Murrian, Rhys. In: Papers. RePEc:arx:papers:2409.14351.

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2024How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change. (2024). Makov, Tamar ; Reczek, Rebecca Walker ; Winterich, Karen Page. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-023-00981-z.

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2024Friends, Key Players and the Adoption and Use of Experience Goods. (2024). Raschky, Paul ; Ackermann, Klaus ; Murrian, Rhys. In: Monash Economics Working Papers. RePEc:mos:moswps:2024-17.

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2024Willingness to pay for solar adoption: Economic, ideological, motivational, and demographic factors. (2024). Bird, Stephen ; Badole, Sachin B ; Heintzelman, Martin D ; Legault, Lisa. In: Energy Economics. RePEc:eee:eneeco:v:136:y:2024:i:c:s0140988324004110.

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2024Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption. (2024). Tsvetanov, Tsvetan ; Lamp, Stefan ; Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:1132-1148.

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2024The McMansion effect: Positional externalities in U.S. suburbs. (2024). Bellet, Clement S. In: Journal of Public Economics. RePEc:eee:pubeco:v:238:y:2024:i:c:s0047272724001105.

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2024Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts. (2024). Chintagunta, Pradeep ; Mummalaneni, Simha ; Goli, Ali. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:3:p:564-589.

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Recent citations
Recent citations received in 2024
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2024Vertical Contracts and Product Introduction: Evidence from the US Yogurt Industry. (2024). Song, Yujing ; Zhu, Xinrong ; Ma, Meilin ; Duarte, Marco. In: 2024 Annual Meeting, July 28-30, New Orleans, LA. RePEc:ags:aaea22:343858.

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2024How do applied researchers use the Causal Forest? A methodological review of a method. (2024). Rehill, Patrick. In: Papers. RePEc:arx:papers:2404.13356.

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2024From Text to Insight: Leveraging Large Language Models for Performance Evaluation in Management. (2024). Li, Ning ; Xu, Mingze ; Zhou, Huaikang. In: Papers. RePEc:arx:papers:2408.05328.

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2024Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models. (2024). Dew, Ryan ; Padilla, Nicolas ; Shchetkina, Anya. In: Papers. RePEc:arx:papers:2408.07678.

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2024What Does ChatGPT Make of Historical Stock Returns? Extrapolation and Miscalibration in LLM Stock Return Forecasts. (2024). Gulen, Huseyin ; Zhou, Dexin ; Green, Clifton T ; Chen, Shuaiyu. In: Papers. RePEc:arx:papers:2409.11540.

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2024Reproducing and Extending Experiments in Behavioral Strategy with Large Language Models. (2024). Billinger, Stephan ; Albert, Daniel. In: Papers. RePEc:arx:papers:2410.06932.

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2024When Is Heterogeneity Actionable for Personalization?. (2024). Berman, Ron ; Shchetkina, Anya. In: Papers. RePEc:arx:papers:2411.16552.

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2024The use of synthetic data in tourism. (2024). Viglia, Giampaolo ; Adler, Susanne J ; Miltgen, Caroline Lancelot ; Sarstedt, Marko. In: Annals of Tourism Research. RePEc:eee:anture:v:108:y:2024:i:c:s0160738324000963.

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2024Shrinkflation. (2024). Serfes, Konstantinos ; Chalioti, Evangelia. In: Economics Letters. RePEc:eee:ecolet:v:244:y:2024:i:c:s0165176524004439.

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2024“I dont care about cookies!” data disclosure and time-inconsistent users. (2024). Abrardi, Laura ; Cambini, Carlo ; Hoernig, Steffen. In: Information Economics and Policy. RePEc:eee:iepoli:v:69:y:2024:i:c:s0167624524000349.

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2024Generative AI for scalable feedback to multimodal exercises. (2024). Skiera, Bernd ; Jurgensmeier, Lukas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488.

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2024A model of mobile app and ad platform markets. (2024). Zennyo, Yusuke. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:97:y:2024:i:c:s0167718724000729.

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2024Artificial intelligence and consumer behavior: From predictive to generative AI. (2024). Puntoni, Stefano ; Hermann, Erik. In: Journal of Business Research. RePEc:eee:jbrese:v:180:y:2024:i:c:s0148296324002248.

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2024Do political conflicts influence daily consumption choices? Evidence from US-China relations. (2024). Jurgensmeier, Lukas ; Proffen, Celina. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:220:y:2024:i:c:p:660-674.

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2024The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis. (2024). Guo, Xin ; Fan, Xiaojun ; Zhao, Wenyu ; Zhang, LU. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002777.

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2024Dynamic pricing for perishable goods: A data-driven digital transformation approach. (2024). Bhatti, Zeeshan Ahmed ; Aslam, Haris ; Syed, Tahir Abbas ; Mehmood, Fahad ; Pahuja, Aseem. In: International Journal of Production Economics. RePEc:eee:proeco:v:277:y:2024:i:c:s0925527324002627.

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2024Do virtual endorsers have a country-of-origin effect? From the perspective of congruent explanations. (2024). Wu, Yang ; Xu, Hui. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:206:y:2024:i:c:s0040162524003263.

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2024Synthetic Participatory Planning of Shared Automated Electric Mobility Systems. (2024). Yu, Jiangbo ; McKinley, Graeme. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:13:p:5618-:d:1426368.

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2024Uninformed Choices in Perishables. (2024). Sanders, Robert Evan ; Hansen, Karsten ; Misra, Kanishka. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:751-777.

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2024Commentary on “Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors”. (2024). Zhang, Ting. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:918-920.

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2024Dual Role and Product Featuring Strategy of Digital Platform. (2024). Qiu, YE ; Wang, Ruitong. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:6:p:1168-1187.

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2024AI for marketing: Enabler? Engager? Ersatz?. (2024). Appan, Radha ; Madhavaram, Sreedhar. In: AMS Review. RePEc:spr:amsrev:v:14:y:2024:i:3:d:10.1007_s13162-024-00293-7.

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2024Sentiment Analysis in the Age of Generative AI. (2024). Hartmann, Jochen ; Krugmann, Jan Ole. In: Customer Needs and Solutions. RePEc:spr:custns:v:11:y:2024:i:1:d:10.1007_s40547-024-00143-4.

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2024The impacts of platform owner entry on prospective complementors’ intention to join: Discouraged by deterrent or attracted by good reputation. (2024). Zhao, Xin ; Li, Zhengwei ; Zheng, Yadan. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00738-8.

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2024Mitigating Estimation Risk: a Data-Driven Fusion of Experimental and Observational Data. (2024). Stegehuis, Noah ; Koopman, Siem Jan ; Gorgi, Paolo ; Blasques, Francisco. In: Tinbergen Institute Discussion Papers. RePEc:tin:wpaper:20240066.

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Recent citations received in 2023
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2023Splash! Robustifying Donor Pools for Policy Studies. (2023). Bayani, Mani ; Coupet, Jason ; Greathouse, Jared Amani. In: Papers. RePEc:arx:papers:2308.13688.

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2023Dynamic pricing: Definition, implications for managers, and future research directions. (2023). Kopalle, Praveen K ; Gangwar, Manish ; Akella, Laxminarayana Yashaswy ; Pauwels, Koen. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:580-593.

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2023The choice between the agency and reselling modes considering green technology with the cap-and-trade scheme. (2023). Xu, Xiaoping ; Guo, Shunan ; Du, Pengcheng ; Cheng, T. C. E., . In: International Journal of Production Economics. RePEc:eee:proeco:v:260:y:2023:i:c:s0925527323000713.

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2023Supply chain channel structure with online platform and dual-purpose firms. (2023). Gao, Yuqing ; Wang, Yun ; Huang, Song. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:180:y:2023:i:c:s1366554523003514.

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2023Optimal Price Targeting. (2023). Seiler, Stephan ; Aggarwal, Ishant ; Smith, Adam N. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:476-499.

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2023Fee or subsidy? Pricing strategies for digital content platforms with different content and advertising. (2023). Li, Peipei ; Mei, Shue ; Zhong, Weijun. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:44:y:2023:i:8:p:4482-4506.

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Recent citations received in 2022
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2022Value for Money and Selection: How Pricing Affects Airbnb Ratings. (2022). Stenzel, Andre ; Schaefer, Maximilian ; Tran, Kevin Ducbao ; Carnehl, Christoph. In: Working Papers. RePEc:igi:igierp:684.

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2022Pushing Notifications as Dynamic Information Design. (2022). Zhong, Zemin ; Iyer, Ganesh. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:1:p:51-72.

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2022Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage. (2022). Hristakeva, Sylvia. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:2:p:315-335.

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2022Identifying Food Labeling Effects on Consumer Behavior. (2022). Noton, Carlos ; Araya, Sebastian ; Schwartz, Daniel ; Elberg, Andres. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:5:p:982-1003.

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2022Superior Knowledge, Price Discrimination, and Customer Inspection. (2022). Xu, Zibin ; Li, XI. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:6:p:1097-1117.

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Recent citations received in 2021
YearCiting document
2021Search and Competition with Flexible Investigations. (2021). Jain, Vasudha ; Whitmeyer, Mark. In: Papers. RePEc:arx:papers:2104.13159.

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2021Airbnb and Rental Markets: Evidence from Berlin. (2021). Tran, Kevin ; Schaefer, Maximilian ; Michelsen, Claus ; Duso, Tomaso ; Schfer, Maximilian. In: Bristol Economics Discussion Papers. RePEc:bri:uobdis:21/746.

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2021Airbnb and Rental Markets: Evidence from Berlin. (2021). Tran, Kevin ; Schaefer, Maximilian ; Michelsen, Claus ; Duso, Tomaso ; Schafer, Maximilian. In: CESifo Working Paper Series. RePEc:ces:ceswps:_9089.

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2021Lookalike Targeting on Others Journeys: Brand Versus Performance Marketing. (2021). Roy, Subroto ; Lee, Seungyoon ; Sudhir, K. In: Cowles Foundation Discussion Papers. RePEc:cwl:cwldpp:2302.

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2021Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive. (2021). Singh, Ramendra ; Sadiq, Mohd ; Adil, Mohd ; Bharti, Kumkum. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002095.

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2021Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India. (2021). Yasa, Venkat Reddy ; Singh, Soumya ; Nagaraj, Samala. In: Technology in Society. RePEc:eee:teinso:v:65:y:2021:i:c:s0160791x21000099.

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2021Is It Possible to Forecast the Price of Bitcoin?. (2021). Goutte, Stéphane ; Chevallier, Julien ; Guegan, Dominique. In: Forecasting. RePEc:gam:jforec:v:3:y:2021:i:2:p:24-420:d:564101.

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2021On Rational Choice and the Representation of Decision Problems. (2021). Zahn, Philipp ; Oliva, Paulo. In: Games. RePEc:gam:jgames:v:12:y:2021:i:4:p:86-:d:675248.

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2021Does Car-Sharing Reduce Car Ownership? Empirical Evidence from Germany. (2021). Kolleck, Aaron. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:13:p:7384-:d:586967.

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2021Digital Piracy among Young Adults: The Role of Values and Time Perspectives. (2021). Tomczyk, Ukasz ; Bayraktar, Fatih. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:16:p:9140-:d:614957.

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2021What Causes the Virtual Agglomeration of Creative Industries?. (2021). Jiang, Yao ; Chen, XU ; Liu, Chunhong ; Gao, Changchun. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:16:p:9232-:d:616042.

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2021A Dynamic Model of Optimal Retargeting. (2021). Yao, Yunfei ; Villas-Boas, Miguel J. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:3:p:428-458.

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2021Targeted Advertising and Consumer Inference. (2021). Yu, Jungju ; Shin, Jiwoong. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:5:p:900-922.

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2021Content-Based Model of Web Search Behavior: An Application to TV Show Search. (2021). Hill, Shawndra ; Toubia, Olivier ; Liu, Jia. In: Management Science. RePEc:inm:ormnsc:v:67:y:2021:i:10:p:6378-6398.

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2021Asymmetric cost pass-through and consumer search: empirical evidence from online platforms. (2021). Heim, Sven. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:19:y:2021:i:2:d:10.1007_s11129-021-09233-2.

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2021Credit Constraints and Bias in Hedonic Amenity Valuations. (2021). Heilbron, John. In: MPRA Paper. RePEc:pra:mprapa:125713.

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2021Online program engagement and audience size during television ads. (2021). Fossen, Beth L ; Bleier, Alexander. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00769-z.

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