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International Journal of Internet Marketing and Advertising / Inderscience Enterprises Ltd

Citation Profile [Updated: 2026-05-04 07:00:09]
5 Years H Index
4
Impact Factor (IF)
0.14
5 Years IF
0.15
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2017 0 0.51 0 0 19 19 24 0 0 0 0 0 0.2
2018 0.05 0.52 0.03 0.05 20 39 23 1 1 19 1 19 1 0 0 0.22
2019 0.08 0.53 0.05 0.08 20 59 18 3 4 39 3 39 3 0 0 0.21
2020 0.08 0.63 0.05 0.07 23 82 19 4 8 40 3 59 4 0 0 0.3
2021 0.21 0.73 0.17 0.22 27 109 29 18 26 43 9 82 18 0 0 0.27
2022 0.16 0.72 0.16 0.19 38 147 24 23 49 50 8 109 21 0 1 0.03 0.22
2023 0.15 0.67 0.13 0.14 37 184 17 24 73 65 10 128 18 0 2 0.05 0.19
2024 0.27 0.73 0.3 0.28 35 219 5 66 139 75 20 145 40 0 0 0.22
2025 0.14 0.96 0.13 0.15 39 258 0 33 172 72 10 160 24 0 0 0.28
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12019Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency. (2019). Dodoo, Naa Amponsah ; Wu, Linwan. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:73-95.

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7
22020Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets. (2020). Aggarwal, Anu G. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:4:p:361-376.

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5
32017Effects of Twitter communication styles on consumers brand personality perceptions, attitudes and purchase intentions. (2017). Zhang, Xiaochen Angela . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:2:p:158-182.

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5
42022How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?. (2022). Ghouse, Suhail M ; Duffett, Rodney Graeme ; Chaudhary, Monica. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:16:y:2022:i:1/2:p:142-164.

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5
52019Gamification in a servicescape context: a conceptual framework. (2019). Helmefalk, Miralem ; Marcusson, Leif. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:22-46.

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4
62017Competitive analysis of social media data in the banking industry. (2017). Afolabi, Ibukun Tolulope ; Ayo, Charles K ; Ezenwoke, Azubuike Ansalem . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:3:p:183-201.

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4
72021Attributes of Instagram influencers impacting consumer brand engagement. (2021). Thabethe, Thabile ; Duh, Helen Inseng. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:477-497.

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4
82021Impact of social media influencers on customer engagement and brand perception. (2021). Jaitly, Rahul Chander ; Gautam, Omvir. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:220-242.

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4
92018A quantitative examination of the factors that influence users perceptions of trust towards using mobile banking services. (2018). Abdrabbo, Tariq ; Hujran, Omar ; al Khasawneh, Mohammad Hamdi. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:181-207.

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4
102021Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective. (2021). Ganguli, Shirshendu ; Goutam, Doddahulugappa ; Gopalakrishna, B V. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:3:p:327-348.

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4
112017Examining the role of relationship factors on eWOM effectiveness in social media. (2017). Kim, Jung A ; Lee, Chunsik. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:2:p:103-123.

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3
122020The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context. (2020). Nguyen, Nam Hoai ; Hoang, Dung Phuong. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:3:p:215-235.

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3
132022Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women. (2022). Jaggi, Shamily ; Singh, Gursimranjit ; Nim, Dheeraj. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:1/2:p:200-216.

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3
142021Online influencers: healthy food or fake news. (2021). da Costa, Renato Lopes ; Pereira, Leandro ; Santos, Jose Pedro ; Vasconcelos, Catarina ; Dias, Alvaro Lopes. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:149-175.

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3
152017The effects of privacy concerns, perceived risk and trust on online purchasing behaviour. (2017). Rita, Paulo ; Fortes, Nuno ; Pagani, Margherita. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:4:p:307-329.

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3
162021Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials. (2021). Duh, Helen Inseng. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:453-476.

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3
172018Does freight insurance really work? Effect of freight insurance on consumers attitude in online shopping. (2018). Chen, Tong ; Ma, KE ; Zheng, Chundong. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:3:p:209-232.

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3
182023Listen as much as you want: the antecedents of the engagement of podcast consumers. (2023). Rohden, Simoni F ; Tassinari, Gabriel ; Netto, Carla Freitas. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:82-97.

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3
192022Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency. (2022). Tian, Shiyun ; Li, Jo-Yun. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:1/2:p:133-161.

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3
202019Engagement and brand loyalty through social capital in social media. (2019). Abuljadail, Mohammad ; Ha, Louisa. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:3:p:197-217.

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3
212017Explaining older consumers low use of the internet. (2017). Shannon, Randall ; Thanasrivanitchai, Jul ; Moschis, George P. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:4:p:355-375.

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2
222023Customer engagement: a systematic review and future research agenda. (2023). Deshwal, Pankaj ; Dangi, Hamendra K ; Kaur, Gurveen. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:148-180.

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2
232018Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops. (2018). Zaworski, Lukas ; Habann, Frank ; Zerres, Christopher. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:3:p:255-269.

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2
242018Modelling antecedents of scepticism towards green advertising: evidence from India. (2018). Srivastava, Vibhava. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:105-121.

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2
252018Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption. (2018). Melewar, T C ; Nguyen, Bang ; Ismail, Ahmed Rageh. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:3:p:233-254.

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2
262021Is this the beginning of the end for retail websites? A professional perspective. (2021). Moro, Sergio ; Ramos, Ricardo F ; Rita, Paulo. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:3:p:260-280.

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2
272024Examining the relationship among sensory brand experience, brand love, brand advocacy and brand commitment using a comparative study of three brands of social networking sites. (2024). Malhotra, Suzanee ; Jain, Abhay. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:21:y:2024:i:3/4:p:235-252.

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2
282020A typology of customer experience with social media branded content: a netnographic study. (2020). Hamzah, Zalfa Laili ; Mohd, Noor Akma ; Waqas, Muhammad. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:2:p:184-213.

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2
292022Factors of virtual influencer marketing influencing Generation Y consumers purchase intention in Malaysia. (2022). Yap, Yoong Ruey ; Ismail, Nurlida. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:437-458.

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2
302018The relevance of images in user-generated content: a mixed method study of when, and why, major brands retweet. (2018). Mortimer, Kathleen ; Somerfield, Kardi ; Evans, Geraint. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:4:p:340-357.

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2
312017CSR and CRM: the impact on purchase intentions. (2017). Overall, Jeffrey. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:3:p:252-270.

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2
322020User response to e-WOM in social networks: how to predict a content influence in Twitter. (2020). Dahka, Zohreh Yousefi ; Rouhani, Saeed ; Hajiheydari, Nastaran. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:1:p:91-111.

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2
332023Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review. (2023). Yang, Yang ; Ha, Louisa. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:220-241.

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2
342023Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction. (2023). Erkan, Smail ; Mogaji, Emmanuel ; Il, Ebru. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:19:y:2023:i:3/4:p:328-349.

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2
352021The influence of influencer marketing on YouTube influencers. (2021). Burnaz, Sebnem ; Acikgoz, Fulya. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:201-219.

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2
362021How do people adopt information on social media? The role of e-WOM in revealing travel itineraries. (2021). Aksoy, Nilsah Cavdar ; Dagistanli, Hayri Sinan ; Kabadayi, Ebru Tumer ; Alan, Alev Kocak. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:550-569.

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2
372020Users awareness of native advertising from Instagram media publishers: the effects of Instagrams branded content tool on attitudes and behavioural intent. (2020). Iacobucci, Serena ; de Cicco, Roberta. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:1:p:71-90.

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2
382018Your comments are important to me! The impacts of online customer reviews in shopping websites. (2018). Erkan, Ismail ; Elwalda, Abdulaziz. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:1:p:1-18.

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2
392021Exploring cultural influences on mobile marketing acceptance. (2021). Jiang, Pingjun ; Pierce, Meghan. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:1:p:1-28.

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2
402018Online reviews and its impact on brand equity. (2018). Chakraborty, Uttam ; Bhat, Savita. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:159-180.

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2
412023The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands. (2023). El-Deeb, Sara ; el Shayeb, Mirna. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:28-57.

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2
422023Why do people post Instagram Stories?. (2023). Taecharungroj, Viriya ; Keerakiatwong, Nutnicha ; Dopping, Jesper. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:4:p:410-428.

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1
432021Instagram marketing: understanding the adoption factors for small and medium enterprises. (2021). Harun, Zuraini ; Tajudeen, Farzana Parveen. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:527-549.

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1
442024Brand personality management of Indian business schools on Twitter: a machine learning approach. (2024). Anand, V ; Srinivas, Daruri Venkata. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:20:y:2024:i:3/4:p:311-338.

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1
452020A new framework of electronic word-of-mouth in social networking sites: the system-based approach. (2020). Lotfiyan, Zahra ; Pour, Mona Jami. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:1:p:48-70.

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1
462022Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation. (2022). Agrebi, Meriem ; Zaichkowsky, Judith Lynne ; Chandon, Jean Louis. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:16:y:2022:i:4:p:394-421.

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1
472020The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process. (2020). Mohan, Geetha. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:4:p:417-432.

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1
482022Measuring the impact of creative viral advertising content on hierarchy-of-effects: an application of structural equation modelling. (2022). Sharma, Rishi Raj ; Kaur, Balpreet. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:353-369.

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1
492021Customer orientation and e-WOM in the hotel sector. (2021). Ruiz-Alba, Jose L ; Gonzalez-Porras, Jose L ; Morales-Mediano, Javier. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:3:p:302-326.

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1
502023The role of audiences benign envy in influencer marketing. (2023). Yue, Xiaofan ; Raja, Raja Nerina ; Abdullah, Nawal Hanim ; Ali, Mass Hareeza. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:19:y:2023:i:3/4:p:215-230.

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1
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12022How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?. (2022). Ghouse, Suhail M ; Duffett, Rodney Graeme ; Chaudhary, Monica. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:16:y:2022:i:1/2:p:142-164.

Full description at Econpapers || Download paper

5
22020Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets. (2020). Aggarwal, Anu G. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:4:p:361-376.

Full description at Econpapers || Download paper

4
32017Effects of Twitter communication styles on consumers brand personality perceptions, attitudes and purchase intentions. (2017). Zhang, Xiaochen Angela . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:2:p:158-182.

Full description at Econpapers || Download paper

3
42021Attributes of Instagram influencers impacting consumer brand engagement. (2021). Thabethe, Thabile ; Duh, Helen Inseng. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:477-497.

Full description at Econpapers || Download paper

3
52022Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency. (2022). Tian, Shiyun ; Li, Jo-Yun. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:1/2:p:133-161.

Full description at Econpapers || Download paper

3
62021Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective. (2021). Ganguli, Shirshendu ; Goutam, Doddahulugappa ; Gopalakrishna, B V. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:3:p:327-348.

Full description at Econpapers || Download paper

3
72019Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency. (2019). Dodoo, Naa Amponsah ; Wu, Linwan. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:73-95.

Full description at Econpapers || Download paper

2
82023The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands. (2023). El-Deeb, Sara ; el Shayeb, Mirna. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:28-57.

Full description at Econpapers || Download paper

2
92018A quantitative examination of the factors that influence users perceptions of trust towards using mobile banking services. (2018). Abdrabbo, Tariq ; Hujran, Omar ; al Khasawneh, Mohammad Hamdi. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:181-207.

Full description at Econpapers || Download paper

2
102021How do people adopt information on social media? The role of e-WOM in revealing travel itineraries. (2021). Aksoy, Nilsah Cavdar ; Dagistanli, Hayri Sinan ; Kabadayi, Ebru Tumer ; Alan, Alev Kocak. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:550-569.

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2
112018Your comments are important to me! The impacts of online customer reviews in shopping websites. (2018). Erkan, Ismail ; Elwalda, Abdulaziz. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:1:p:1-18.

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2
122019Gamification in a servicescape context: a conceptual framework. (2019). Helmefalk, Miralem ; Marcusson, Leif. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:22-46.

Full description at Econpapers || Download paper

2
132023Listen as much as you want: the antecedents of the engagement of podcast consumers. (2023). Rohden, Simoni F ; Tassinari, Gabriel ; Netto, Carla Freitas. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:82-97.

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2
142022Factors of virtual influencer marketing influencing Generation Y consumers purchase intention in Malaysia. (2022). Yap, Yoong Ruey ; Ismail, Nurlida. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:437-458.

Full description at Econpapers || Download paper

2
152023Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction. (2023). Erkan, Smail ; Mogaji, Emmanuel ; Il, Ebru. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:19:y:2023:i:3/4:p:328-349.

Full description at Econpapers || Download paper

2
162021Impact of social media influencers on customer engagement and brand perception. (2021). Jaitly, Rahul Chander ; Gautam, Omvir. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:220-242.

Full description at Econpapers || Download paper

2
172023Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review. (2023). Yang, Yang ; Ha, Louisa. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:220-241.

Full description at Econpapers || Download paper

2
182020The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context. (2020). Nguyen, Nam Hoai ; Hoang, Dung Phuong. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:3:p:215-235.

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2
192021Online influencers: healthy food or fake news. (2021). da Costa, Renato Lopes ; Pereira, Leandro ; Santos, Jose Pedro ; Vasconcelos, Catarina ; Dias, Alvaro Lopes. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:149-175.

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2
202020Users awareness of native advertising from Instagram media publishers: the effects of Instagrams branded content tool on attitudes and behavioural intent. (2020). Iacobucci, Serena ; de Cicco, Roberta. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:1:p:71-90.

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2
212024Examining the relationship among sensory brand experience, brand love, brand advocacy and brand commitment using a comparative study of three brands of social networking sites. (2024). Malhotra, Suzanee ; Jain, Abhay. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:21:y:2024:i:3/4:p:235-252.

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2
Citing documents used to compute impact factor: 10
YearTitle
2025Improving guest satisfaction by identifying hotel service micro-elements failures through Deep Learning of online reviews. (2025). Butkouskaya, Vera ; Muravsky, Daniel ; Valio, Pedro Cuesta ; Kazakov, Sergey. In: Cuadernos de Gestión. RePEc:ehu:cuader:73232.

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2025Evaluating the potential of agile branding: opportunities and challenges in the start-up context. (2025). de Las, Carlos ; Seitz, Jrgen ; Phlmann, Michaela ; Jambrino-Maldonado, Carmen. In: Palgrave Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-04600-w.

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2025Proposing an integrative scale of digital influence in the context of influencer marketing. (2025). de Pontes, Jairo ; de Oliveira, Patrcia ; de Brito, Marianny Jessica ; Ferreira, Maria Raza ; Sales, Francisco Vicente. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006568.

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2025Boosting brand behavioral intentions via integrated explicit product placements in podcasts. (2025). Moisescu, Ovidiuioan ; Dobre, Costinel ; Milovan, Anca-Maria. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006337.

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2025The impact of short videos on young people’s willingness to engage in martial arts: establishing and testing a conditional process model. (2025). Zeng, Hao ; Yao, Guangyuan ; Ma, Xiujie. In: Palgrave Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-04963-0.

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2025Artificial Intelligence of Big Data for Analysis in Organizational Decision-Making. (2025). Valera, Juan B ; Ojeda, Angel M ; Diaz, Omar. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:26:y:2025:i:3:d:10.1007_s40171-025-00450-2.

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2025Extending the technology acceptance model (TAM): Factors influencing behavioural intentions of investors to use the advice of finfluencers. (2025). Chandani, Arti ; Sanghvi, Manisha ; Wagholikar, Smita ; Pathak, Mohit ; Bagade, Sonali ; Ubarhande, Prashant ; Saini, Udita. In: Journal of Behavioral and Experimental Finance. RePEc:eee:beexfi:v:47:y:2025:i:c:s2214635025000735.

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2025The Mediating Effect of Brand Community Commitment on the Relationship between Brand Trust, Brand Love and Customer Citizenship Behavior: Evidence from Malaysia. (2025). Muhammad, Nabihah ; Ong, Chuan Huat ; Othman, Adilah ; Aishah, Siti Noor. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:issue-3:p:1113-1129.

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2025Factors Influencing Brand Community Commitment in Social Media: Evidence in Malaysia. (2025). Aishah, Siti Noor ; Othman, Adilah ; Gopal, Kanesh. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:issue-9:p:3744-3752.

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