Citation analysis for Marketing Letters / Springer

Citation Profile [Updated: 2026-05-04 07:00:09]

5 Years H Index

Impact Factor (IF)

0.47

5 Years IF

0.65

Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw Data

	IF	AIF	CIF	IF5	DOC	CDO	CIT	NCI	CCU	D2Y	C2Y	D5Y	C5Y	SC	%SC	CiY	II	AII
1999	0	0.29	0	0	1	1	0		2	0		0			0		0	0.14
2003	0	0.43	0	0	5	6	80		3	0		1			0		0	0.21
2004	0	0.48	0.1	0	14	20	245		5	5		6		1	0		0	0.22
2005	0.42	0.51	0.18	0.42	31	51	597	8	14	19	8	19	8	2	25		0	0.23
2006	0.2	0.49	0.17	0.22	18	69	673	12	26	45	9	50	11	3	25	1	0.06	0.22
2007	0.24	0.44	0.22	0.29	20	89	318	20	46	49	12	68	20	1	5		0	0.2
2008	0.26	0.47	0.59	0.67	30	119	576	70	116	38	10	88	59	9	12.9	8	0.27	0.22
2009	0.3	0.46	0.54	0.6	22	141	246	76	192	50	15	113	68	6	7.9	1	0.05	0.23
2010	0.87	0.46	0.82	0.91	28	169	297	138	330	52	45	121	110	4	2.9	7	0.25	0.2
2011	0.36	0.5	0.52	0.53	27	196	229	100	431	50	18	118	62	8	8		0	0.23
2012	0.31	0.5	0.69	0.63	69	265	836	182	613	55	17	127	80	35	19.2	4	0.06	0.21
2013	0.32	0.54	0.68	0.61	32	297	295	202	815	96	31	176	107	13	6.4		0	0.23
2014	0.54	0.53	0.69	0.54	34	331	333	228	1043	101	55	178	97	27	11.8	3	0.09	0.22
2015	0.5	0.52	0.77	0.61	48	379	531	290	1333	66	33	190	115	29	10	3	0.06	0.22
2016	0.46	0.5	0.86	0.66	16	395	52	339	1672	82	38	210	138	6	1.8		0	0.2
2017	0.61	0.51	0.9	0.74	49	444	328	400	2072	64	39	199	147	44	11	2	0.04	0.2
2018	0.32	0.52	0.87	0.65	36	480	205	417	2489	65	21	179	116	31	7.4	2	0.06	0.22
2019	0.44	0.53	0.88	0.57	26	506	168	444	2933	85	37	183	104	18	4.1	5	0.19	0.21
2020	0.71	0.63	1.03	0.78	40	546	220	562	3495	62	44	175	136	34	6	15	0.38	0.3
2021	0.73	0.73	1.26	0.9	39	585	154	737	4232	66	48	167	151	39	5.3	26	0.67	0.27
2022	0.87	0.72	1.15	0.92	50	635	142	730	4962	79	69	190	174	42	5.8	31	0.62	0.22
2023	0.76	0.67	0.92	0.84	49	684	77	627	5589	89	68	191	161	34	5.4	5	0.1	0.19
2024	0.6	0.73	0.78	0.8	45	729	9	571	6160	99	59	204	163	32	5.6	2	0.04	0.22
2025	0.47	0.96	0.69	0.65	69	798	2	547	6707	94	44	223	144	60	11	1	0.01	0.28

IF:	Two years Impact Factor: C2Y / D2Y
AIF:	Average Impact Factor for all series in RePEc in year y
CIF:	Cumulative impact factor
IF5:	Five years Impact Factor: C5Y / D5Y
DOC:	Number of documents published in year y
CDO:	Cumulative number of documents published until year y
CIT:	Number of citations to papers published in year y
NCI:	Number of citations in year y
CCU:	Cumulative number of citations to papers published until year y
D2Y:	Number of articles published in y-1 plus y-2
C2Y:	Cites in y to articles published in y-1 plus y-2
D5Y:	Number of articles published in y-1 until y-5
C5Y:	Cites in y to articles published in y-1 until y-5
SC:	selft citations in y to articles published in y-1 plus y-2
%SC:	Percentage of selft citations in y to articles published in y-1 plus y-2
CiY:	Cites in year y to documents published in year y
II:	Immediacy Index: CiY / Documents.
AII:	Average Immediacy Index for series in RePEc in year y

50 most cited documents in this series

#	Year	Title	Cited
1	2006	Some antecedents and outcomes of brand love. (2006). Carroll, Barbara ; Ahuvia, Aaron. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89. Full description at Econpapers \|\| Download paper	294
2	2012	Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Schkade, David ; Fox, Craig ; Shu, Suzanne ; Wansink, Brian ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504. Full description at Econpapers \|\| Download paper	133
3	2004	Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Oosterveld, Paul ; Wetzels, Martin ; Deutskens, Elisabeth . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36. Full description at Econpapers \|\| Download paper	100
4	2015	Exploring the relationship between corporate social responsibility and firm innovation. (2015). Luo, Xueming ; Du, Shuili. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:703-714. Full description at Econpapers \|\| Download paper	97
5	2008	Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Arora, Neeraj ; Joshi, Yogesh ; Su, Meng ; Dreze, Xavier ; Hess, James ; Thomas, Jacquelyn ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321. Full description at Econpapers \|\| Download paper	83
6	2005	Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Czellar, Sandor ; Laurent, Gilles ; Dubois, Bernard. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128. Full description at Econpapers \|\| Download paper	81
7	2008	Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik ; Godes, David ; Hartmann, Wesley . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304. Full description at Econpapers \|\| Download paper	76
8	2007	The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Hofmann, Julian ; Volckner, Franziska. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196. Full description at Econpapers \|\| Download paper	75
9	2019	Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking. (2019). Kim, Seo Young ; Thalmann, Nadia M ; Schmitt, Bernd H. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:1:d:10.1007_s11002-019-09485-9. Full description at Econpapers \|\| Download paper	75
10	2005	The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce ; Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Verlegh, Peeter . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428. Full description at Econpapers \|\| Download paper	74
11	2015	How collinearity affects mixture regression results. (2015). Ringle, Christian ; Sarstedt, Marko ; Becker, Jan-Michael ; Volckner, Franziska. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:643-659. Full description at Econpapers \|\| Download paper	72
12	2008	Getting too personal: Reactance to highly personalized email solicitations. (2008). White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge ; Zahay, Debra. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50. Full description at Econpapers \|\| Download paper	69
13	2012	Understanding consumersâ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Gensler, Sonja ; Bohm, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003. Full description at Econpapers \|\| Download paper	66
14	2006	The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff ; Diener, Christopher ; Moore, William . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268. Full description at Econpapers \|\| Download paper	61
15	2006	An empirical comparison of methods for measuring consumersâ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149. Full description at Econpapers \|\| Download paper	61
16	2005	Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Louviere, Jordan ; DeShazo, J. ; Bhat, Chandra ; Ben-Akiva, Moshe. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265. Full description at Econpapers \|\| Download paper	59
17	2017	Brand love: development and validation of a practical scale. (2017). Bagozzi, Richard P ; Batra, Rajeev ; Ahuvia, Aaron. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1. Full description at Econpapers \|\| Download paper	56
18	2008	Product uniqueness as a driver of customer utility in mass customization. (2008). Franke, Nikolaus ; Schreier, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107. Full description at Econpapers \|\| Download paper	55
19	2008	Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, AndrÃ© ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285. Full description at Econpapers \|\| Download paper	55
20	2007	Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Cole, Catherine ; Bonifield, Carolyn . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99. Full description at Econpapers \|\| Download paper	53
21	2005	Statistical Analysis of Choice Experiments and Surveys. (2005). Willis, Robert ; Winter, Joachim ; Molinari, Francesca ; McFadden, Daniel ; Matzkin, Rosa ; Lewbel, Arthur ; Dominitz, Jeff ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-Hill ; Bemmaor, Albert . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196. Full description at Econpapers \|\| Download paper	50
22	2006	Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Sing Fat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331. Full description at Econpapers \|\| Download paper	48
23	2015	Advancing research on loyalty programs: a future research agenda. (2015). Dorotic, Matilda ; Basso, Leonardo ; Zhang, Jie ; Breugelmans, Els ; Minnema, Alec ; Mijnlieff, Willem ; Bijmolt, Tammo ; Kopalle, Praveen ; Wunderlich, Nancy . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139. Full description at Econpapers \|\| Download paper	47
24	2009	Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. (2009). Lacey, Russell ; Kennett-Hensel, Pamela ; Sneath, Julie. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:1:p:45-60. Full description at Econpapers \|\| Download paper	46
25	2007	Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Oberhauser, Stefan ; Prugl, Reinhard ; Schreier, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30. Full description at Econpapers \|\| Download paper	45
26	2014	The impact of buyerâseller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Stegemann, Manuel ; Kaufmann, Katharina ; Kim, Ju-Young. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423. Full description at Econpapers \|\| Download paper	44
27	2005	Models of Multi-Category Choice Behavior. (2005). Rao, Vithala ; Boatwright, Peter ; Seetharaman, P. ; Mehta, Nitin ; Ainslie, Andrew ; Strijnev, Andrei ; Chan, Tat ; Chib, Siddhartha ; Gupta, Sachin. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:239-254. Full description at Econpapers \|\| Download paper	42
28	2005	The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew ; Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360. Full description at Econpapers \|\| Download paper	40
29	2010	Iâll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. (2010). Milkman, Katherine ; Rogers, Todd ; Bazerman, Max. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:17-35. Full description at Econpapers \|\| Download paper	38
30	2021	A first look at online reputation on Airbnb, where every stay is above average. (2021). Byers, John W ; Zervas, Georgios ; Proserpio, Davide. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:1:d:10.1007_s11002-020-09546-4. Full description at Econpapers \|\| Download paper	37
31	2022	Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing. (2022). Rohlfsen, Felicia ; Bellis, Emanuel ; Reibstein, David ; Lamberton, Cait ; Schmitt, Bernd ; Hofstetter, Reto ; Clegg, Melanie ; Brandes, Leif ; Zhang, John Z. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:4:d:10.1007_s11002-022-09639-2. Full description at Econpapers \|\| Download paper	37
32	2013	Customization of online advertising: The role of intrusiveness. (2013). Doorn, Jenny ; Hoekstra, Janny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351. Full description at Econpapers \|\| Download paper	37
33	2008	Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354. Full description at Econpapers \|\| Download paper	36
34	2013	Brand personality: A meta-analytic review of antecedents and consequences. (2013). Stokburger-Sauer, Nicola ; Eisend, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:205-216. Full description at Econpapers \|\| Download paper	36
35	2006	An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102. Full description at Econpapers \|\| Download paper	35
36	2014	How do firms make money selling digital goods online?. (2014). Lewis, Randall ; Goldstein, Daniel ; Goldfarb, Avi ; Bonatti, Alessandro ; Lambrecht, Anja ; Rao, Anita ; Ghose, Anindya ; Yao, Song ; Sahni, Navdeep . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:331-341. Full description at Econpapers \|\| Download paper	34
37	2013	The nature of an apology: An experimental study on how to apologize after a service failure. (2013). Kaiser, Susanne ; Roschk, Holger. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:293-309. Full description at Econpapers \|\| Download paper	34
38	2004	Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis. (2004). Chintagunta, Pradeep ; Manchanda, Puneet. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:129-145. Full description at Econpapers \|\| Download paper	34
39	2010	Empirical models of manufacturer-retailer interaction: A review and agenda for future research. (2010). Wilbur, Kenneth ; draganska, michaela ; Ailawadi, Kusum ; Sudhir, K. ; Zhang, Jie ; Bradlow, Eric ; Nijs, Vincent ; Rooderkerk, Robert . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285. Full description at Econpapers \|\| Download paper	34
40	2015	They are not all same: variations in Asian consumersâ value perceptions of luxury brands. (2015). Shukla, Paurav ; Banerjee, Madhumita ; Singh, Jaywant. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:265-278. Full description at Econpapers \|\| Download paper	33
41	2012	Priceâquality relationship in the presence of asymmetric dynamic reference quality effects. (2012). Gavious, Arieh ; Lowengart, Oded. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:137-161. Full description at Econpapers \|\| Download paper	33
42	2003	Successful New Product Pricing Practices: A Contingency Approach. (2003). Debruyne, Marion ; Theo M. M. Verhallen, ; Frambach, Ruud T. ; Ingenbleek, Paul . In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:289-305. Full description at Econpapers \|\| Download paper	32
43	2007	Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products. (2007). Williams, Patti ; Lau-Gesk, Loraine ; Drolet, Aimee. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221. Full description at Econpapers \|\| Download paper	31
44	2010	Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Dale. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81. Full description at Econpapers \|\| Download paper	30
45	2012	Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, AndrÃ© ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Hess, Stephane ; Walker, Joan. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456. Full description at Econpapers \|\| Download paper	30
46	2012	Spillover effects of ingredient branded strategies on brand choice: A field study. (2012). Swaminathan, Vanitha ; Reddy, Srinivas ; Dommer, Sara . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:237-251. Full description at Econpapers \|\| Download paper	29
47	2004	Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Voss, Kevin E. ; Gammoh, Bashar S.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159. Full description at Econpapers \|\| Download paper	29
48	2015	Appropriate use of single-item measures is here to stay. (2015). Bergkvist, Lars. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:245-255. Full description at Econpapers \|\| Download paper	29
49	2006	Can good marketing carry a bad product? Evidence from the motion picture industry. (2006). Hennig-Thurau, Thorsten ; Sridhar, Shrihari ; Houston, Mark. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:205-219. Full description at Econpapers \|\| Download paper	28
50	2008	Behavioral frontiers in choice modeling. (2008). Swait, Joffre ; Steenburgh, Thomas ; Keane, Michael ; dellaert, benedict ; Cameron, Trudy ; Adamowicz, Wiktor ; Hanneman, Michael ; Louviere, Jordan ; Bunch, David ; Meyer, Robert. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228. Full description at Econpapers \|\| Download paper	28

50 most relevant documents in this series (papers most cited in the last two years)

#	Year	Title	Cited
1	2006	Some antecedents and outcomes of brand love. (2006). Carroll, Barbara ; Ahuvia, Aaron. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89. Full description at Econpapers \|\| Download paper	49
2	2019	Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking. (2019). Kim, Seo Young ; Thalmann, Nadia M ; Schmitt, Bernd H. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:1:d:10.1007_s11002-019-09485-9. Full description at Econpapers \|\| Download paper	38
3	2015	How collinearity affects mixture regression results. (2015). Ringle, Christian ; Sarstedt, Marko ; Becker, Jan-Michael ; Volckner, Franziska. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:643-659. Full description at Econpapers \|\| Download paper	30
4	2022	Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing. (2022). Rohlfsen, Felicia ; Bellis, Emanuel ; Reibstein, David ; Lamberton, Cait ; Schmitt, Bernd ; Hofstetter, Reto ; Clegg, Melanie ; Brandes, Leif ; Zhang, John Z. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:4:d:10.1007_s11002-022-09639-2. Full description at Econpapers \|\| Download paper	22
5	2012	Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Schkade, David ; Fox, Craig ; Shu, Suzanne ; Wansink, Brian ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504. Full description at Econpapers \|\| Download paper	22
6	2017	Brand love: development and validation of a practical scale. (2017). Bagozzi, Richard P ; Batra, Rajeev ; Ahuvia, Aaron. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1. Full description at Econpapers \|\| Download paper	18
7	2015	Exploring the relationship between corporate social responsibility and firm innovation. (2015). Luo, Xueming ; Du, Shuili. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:703-714. Full description at Econpapers \|\| Download paper	18
8	2021	A first look at online reputation on Airbnb, where every stay is above average. (2021). Byers, John W ; Zervas, Georgios ; Proserpio, Davide. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:1:d:10.1007_s11002-020-09546-4. Full description at Econpapers \|\| Download paper	16
9	2020	Consumer decisions with artificially intelligent voice assistants. (2020). Oppewal, Harmen ; Donkers, Bas ; dellaert, benedict ; Karmarkar, Uma R ; Baker, Tom ; Haubl, Gerald ; Arentze, Theo A ; Schmitt, Bernd H ; Shu, Suzanne B ; Spiller, Stephen A ; Fast, Nathanael J ; Steffel, Mary ; Diehl, Kristin ; Schroeder, Juliana ; Johnson, Heidi. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:4:d:10.1007_s11002-020-09537-5. Full description at Econpapers \|\| Download paper	13
10	2013	Customization of online advertising: The role of intrusiveness. (2013). Doorn, Jenny ; Hoekstra, Janny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351. Full description at Econpapers \|\| Download paper	12
11	2008	Getting too personal: Reactance to highly personalized email solicitations. (2008). White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge ; Zahay, Debra. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50. Full description at Econpapers \|\| Download paper	11
12	2004	Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Oosterveld, Paul ; Wetzels, Martin ; Deutskens, Elisabeth . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36. Full description at Econpapers \|\| Download paper	11
13	2023	Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda. (2023). Alkhudary, Rami ; Guibert, Nathalie ; Belvaux, Bertrand. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:2:d:10.1007_s11002-022-09655-2. Full description at Econpapers \|\| Download paper	11
14	2008	Product uniqueness as a driver of customer utility in mass customization. (2008). Franke, Nikolaus ; Schreier, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107. Full description at Econpapers \|\| Download paper	11
15	2008	Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Arora, Neeraj ; Joshi, Yogesh ; Su, Meng ; Dreze, Xavier ; Hess, James ; Thomas, Jacquelyn ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321. Full description at Econpapers \|\| Download paper	10
16	2020	The past, present, and future of brand research. (2020). Oh, Travis Tae ; Neslin, Scott A ; Keller, Kevin Lane ; Lehmann, Donald R ; Reibstein, David J. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09524-w. Full description at Econpapers \|\| Download paper	10
17	2022	Speaking the same language: the power of words in crowdfunding success and failure. (2022). Bao, Ziru ; Liu, Shuman ; Peng, Ling ; Cui, Geng. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:2:d:10.1007_s11002-021-09595-3. Full description at Econpapers \|\| Download paper	10
18	2020	Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices. (2020). Labrecque, Lauren I ; Swani, Kunal. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09518-8. Full description at Econpapers \|\| Download paper	10
19	2015	The role of visual art in enhancing perceived prestige of luxury brands. (2015). Chen, Wei-Wei ; Lee, Hsiao-Ching ; Wang, Chih-Wei. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:593-606. Full description at Econpapers \|\| Download paper	9
20	2021	Blockchain: a game changer for marketers?. (2021). Gleim, Mark R ; Stevens, Jennifer L. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:1:d:10.1007_s11002-021-09557-9. Full description at Econpapers \|\| Download paper	9
21	2006	The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff ; Diener, Christopher ; Moore, William . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268. Full description at Econpapers \|\| Download paper	9
22	2014	Product recalls and the moderating role of brand commitment. (2014). Ross, William ; Srivastava, Rajendra ; Grewal, Rajdeep ; Germann, Frank. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:2:p:179-191. Full description at Econpapers \|\| Download paper	8
23	2020	The past, present, and future of consumer research. (2020). Holbrook, Morris B ; Malter, Maayan S ; Parker, Jeffrey R ; Lehmann, Donald R ; Kahn, Barbara E. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09526-8. Full description at Econpapers \|\| Download paper	8
24	2022	Language matters: humanizing service robots through the use of language during the COVID-19 pandemic. (2022). Kumar, Smriti ; Scott, Maura L ; Mende, Martin ; Miller, Elizabeth G. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:4:d:10.1007_s11002-022-09630-x. Full description at Econpapers \|\| Download paper	8
25	2007	The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Hofmann, Julian ; Volckner, Franziska. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196. Full description at Econpapers \|\| Download paper	8
26	2012	Understanding consumersâ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Gensler, Sonja ; Bohm, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003. Full description at Econpapers \|\| Download paper	8
27	2020	Using technology to bring online convenience to offline shopping. (2020). Geyskens, Inge ; Dekimpe, Marnik G ; Gielens, Katrijn. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:1:d:10.1007_s11002-019-09508-5. Full description at Econpapers \|\| Download paper	8
28	2023	Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us. (2023). Bosukonda, Narendra ; Shaik, Muzeeb ; Blut, Markus ; Han, Kyuhong ; Frennea, Carly ; Mittal, Vikas ; Sridhar, Shrihari. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:2:d:10.1007_s11002-023-09671-w. Full description at Econpapers \|\| Download paper	8
29	2017	The effects of uppercase and lowercase wordmarks on brand perceptions. (2017). Xu, Xiaobing ; Chen, Rong ; Liu, Maggie Wenjing. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:3:d:10.1007_s11002-016-9415-0. Full description at Econpapers \|\| Download paper	7
30	2006	Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Sing Fat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331. Full description at Econpapers \|\| Download paper	7
31	2007	Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Cole, Catherine ; Bonifield, Carolyn . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99. Full description at Econpapers \|\| Download paper	7
32	2023	Money for Nothing: The Impact of Compensation on Customersâ Bad-Mouthing in Service Recovery Encounters. (2023). Otterbring, Tobias ; Arsenovic, Jasenko ; Tronvoll, Brd ; Edvardsson, BO. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:1:d:10.1007_s11002-021-09611-6. Full description at Econpapers \|\| Download paper	7
33	2022	The impact of lay beliefs about AI on adoption of algorithmic advice. (2022). Kremmel, Dietmar ; Jager, Bruno ; von Walter, Benjamin. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-021-09589-1. Full description at Econpapers \|\| Download paper	7
34	2020	Autonomy in consumer choice. (2020). Parker, Jeffrey R ; Nave, Gideon ; Zwebner, Yonat ; Lehmann, Donald R ; Zheng, Yanmei ; Bhattacharjee, Amit ; Puntoni, Stefano ; Barasch, Alixandra ; Matz, Sandra ; Schrift, Rom Y ; Giesler, Markus ; Wertenbroch, Klaus ; Knobe, Joshua ; Alba, Joseph W. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:4:d:10.1007_s11002-020-09521-z. Full description at Econpapers \|\| Download paper	7
35	2012	Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information. (2012). Huettl, Verena ; Gierl, Heribert. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:893-904. Full description at Econpapers \|\| Download paper	7
36	2020	Customersâ emotions in service failure and recovery: a meta-analysis. (2020). Valentini, Sara ; Orsingher, Chiara ; Polyakova, Alexandra . In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09517-9. Full description at Econpapers \|\| Download paper	7
37	2021	Retailer voluntary investment against a threat of manufacturer encroachment. (2021). Zennyo, Yusuke ; Hamamura, Jumpei. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:4:d:10.1007_s11002-021-09575-7. Full description at Econpapers \|\| Download paper	6
38	2012	How consumers use product reviews in the purchase decision process. (2012). Jang, Sungha ; Ratchford, Brian ; Prasad, Ashutosh. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:825-838. Full description at Econpapers \|\| Download paper	6
39	2008	Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik ; Godes, David ; Hartmann, Wesley . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304. Full description at Econpapers \|\| Download paper	6
40	2018	Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior. (2018). Petit, Olivia ; Spence, Charles ; Velasco, Carlos. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:4:d:10.1007_s11002-018-9473-6. Full description at Econpapers \|\| Download paper	6
41	2021	Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior. (2021). Paramita, Widya ; Septianto, Felix. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:1:d:10.1007_s11002-020-09553-5. Full description at Econpapers \|\| Download paper	6
42	2009	Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. (2009). Lacey, Russell ; Kennett-Hensel, Pamela ; Sneath, Julie. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:1:p:45-60. Full description at Econpapers \|\| Download paper	6
43	2015	They are not all same: variations in Asian consumersâ value perceptions of luxury brands. (2015). Shukla, Paurav ; Banerjee, Madhumita ; Singh, Jaywant. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:265-278. Full description at Econpapers \|\| Download paper	6
44	2011	The value of celebrity endorsements: A stock market perspective. (2011). Stork, Philip ; Ding, Haina ; Molchanov, Alexander. In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:2:p:147-163. Full description at Econpapers \|\| Download paper	6
45	2018	What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency. (2018). Gafeeva, Rufina ; Roschk, Holger ; Hoelzl, Erik. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:1:d:10.1007_s11002-017-9445-2. Full description at Econpapers \|\| Download paper	6
46	2022	Marketing insights from text analysis. (2022). Packard, Grant ; Nave, Gideon ; Olivola, Christopher ; Humphreys, Ashlee ; Luangrath, Andrea ; Moore, Sarah ; Boghrati, Reihane ; Hsu, Ming ; Rocklage, Matthew ; Berger, Jonah. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:3:d:10.1007_s11002-022-09635-6. Full description at Econpapers \|\| Download paper	6
47	2006	An empirical comparison of methods for measuring consumersâ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149. Full description at Econpapers \|\| Download paper	6
48	2022	Anthropomorphized artificial intelligence, attachment, and consumer behavior. (2022). Hermann, Erik. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-021-09587-3. Full description at Econpapers \|\| Download paper	6
49	2009	Manufacturer-owned retail stores. (2009). Wang, Yusong ; Padmanabhan, V. ; Bell, David. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:107-124. Full description at Econpapers \|\| Download paper	6
50	2015	Advancing research on loyalty programs: a future research agenda. (2015). Dorotic, Matilda ; Basso, Leonardo ; Zhang, Jie ; Breugelmans, Els ; Minnema, Alec ; Mijnlieff, Willem ; Bijmolt, Tammo ; Kopalle, Praveen ; Wunderlich, Nancy . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139. Full description at Econpapers \|\| Download paper	6

Citing documents used to compute impact factor: 44

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2025	The impact of brand activism on consumer behaviors: Examining the contrasting roles of admiration and anger. (2025). Kim, Su Min ; He, Hongwei. In: Journal of Business Research. RePEc:eee:jbrese:v:201:y:2025:i:c:s0148296325005272. Full description at Econpapers \|\| Download paper
2025	Diminishing or increasing? Exploring the impact of online movie reviews on consumer demand within and across two sequential release stages. (2025). Wang, Yang ; Xu, Pei ; Qi, Kangkang. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:4:d:10.1007_s11002-025-09790-6. Full description at Econpapers \|\| Download paper
2025	Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products. (2025). Alexander, David L ; Moore, Sarah G. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:1:d:10.1007_s11002-024-09734-6. Full description at Econpapers \|\| Download paper
2025	The impact of switching costs on behavior-based price discrimination with multiple consumer types. (2025). Umezawa, Masashi ; Yamakawa, Shigetaka. In: Journal of Economics. RePEc:kap:jeczfn:v:145:y:2025:i:2:d:10.1007_s00712-025-00900-6. Full description at Econpapers \|\| Download paper
2025	Network externalities, consumer heterogeneity, and optimal monopoly pricing. (2025). Shrivastav, Sumit. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:3:d:10.1007_s11002-024-09763-1. Full description at Econpapers \|\| Download paper
2025	When consumers suppress: Exploring the dynamics of thought suppression, information search, and purchase intentions. (2025). Miao, Miao ; Song, Zening ; Hou, Min ; Li, Zhen ; Nishida, Yuki. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001651. Full description at Econpapers \|\| Download paper
2025	Consumer flexibility and the effectiveness of limited time offers: the role of psychological reactance. (2025). Lee, Seung Yun ; Mukherjee, Ashesh ; Gershoff, Andrew. In: Journal of Business Research. RePEc:eee:jbrese:v:200:y:2025:i:c:s0148296325004680. Full description at Econpapers \|\| Download paper
2025	A meta-analysis of the effects of sponsorship disclosure in influencer marketing. (2025). Zhao, Hong ; Liu, Xia. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:3:d:10.1007_s11002-024-09757-z. Full description at Econpapers \|\| Download paper
2025	Fostering consumer engagement with sustainability marketing using augmented reality (SMART): A climate change response. (2025). Nadeem, Waqar ; Ashraf, Abdul R ; Kumar, V. In: Journal of Business Research. RePEc:eee:jbrese:v:192:y:2025:i:c:s0148296325001122. Full description at Econpapers \|\| Download paper
2025	How to build CSR image with mixed-reward loyalty programs. (2025). Parguel, Baeatrice ; Mimouni-Chaabane, Aida. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001924. Full description at Econpapers \|\| Download paper
2025	Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumersâ devaluation of unattractive produce. (2025). Madan, Shilpa ; Savani, Krishna ; Johar, Gita Venkataramani. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:4:p:1229-1245. Full description at Econpapers \|\| Download paper
2025	Digital Financial Services and Sustainable Development: Temporal Trade-Offs and the Moderating Role of Financial Literacy. (2025). Han, Jihyung ; Ko, Daekyun. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:20:p:8976-:d:1768118. Full description at Econpapers \|\| Download paper
2025	Consumer response to E-commerce service failure: Leveraging repurchase intentions through strategic recovery policies. (2025). Mensah, Isaac Adjei ; Omari-Sasu, Akoto Yaw ; Owusu, Prince ; Li, Zhiwen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004338. Full description at Econpapers \|\| Download paper
2025	Exploring passengersâ choices in the event of denied boarding compensation. (2025). Chen, Chien-Min ; Tsai, Tsung-Hsien. In: Transport Policy. RePEc:eee:trapol:v:166:y:2025:i:c:p:166-178. Full description at Econpapers \|\| Download paper
2025	Consequences of distinguishing anthropomorphism from animism in experimental manipulations. (2025). Karpinska-Krakowiak, Malgorzata. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:3:d:10.1007_s11002-024-09761-3. Full description at Econpapers \|\| Download paper
2025	Cognitive and affective appraisal of online impulse buying: a multi-mediation approach. (2025). Cham, Tat-Huei ; Chatterjee, Rajat Subhra ; Hameed, Irfan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:4:d:10.1057_s41270-024-00338-7. Full description at Econpapers \|\| Download paper
2025	Gender and ethnic diversity and international success of Hollywood movies. (2025). Pattnaik, Chinmay ; Nanda, Madhumita ; Lu, Qiang. In: Journal of World Business. RePEc:eee:worbus:v:60:y:2025:i:4:s1090951625000355. Full description at Econpapers \|\| Download paper
2025	Female consumer preferences and workplace diversity: Evidence from the box office. (2025). Hegarty, Sarah ; Thomson, Russell ; Webster, Elizabeth. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:237:y:2025:i:c:s0167268125002859. Full description at Econpapers \|\| Download paper
2025	Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation. (2025). Claus, Bart ; Pandelaere, Mario. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:2:d:10.1007_s11002-024-09758-y. Full description at Econpapers \|\| Download paper
2025	Enhancing Brand Value Through Circular Economy Service Quality: The Mediating Roles of Customer Satisfaction, Brand Image, and Customer Loyalty. (2025). Sah, Amit Kumar ; Hong, Yao-Ming ; Huang, Kuo-Chung. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:3:p:1332-:d:1585160. Full description at Econpapers \|\| Download paper
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2025	Leveraging Data Analytics to Enhance Customer Experience in the Food and Beverage (F&B) Industry: A Review of Practices and Strategies. (2025). Zulpekri, Z Z ; Ahmad, N S ; Ali, N M ; Razali, N F ; Abdul, N A ; Mohd, M N. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:28:p:87-102. Full description at Econpapers \|\| Download paper
2025	Quest for insights: Leveraging data from the video game ecosystem in marketing. (2025). Haenlein, Michael ; Hewett, Kelly ; Smith, Keith Marion ; Hulland, John ; Welden, Roman. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:4:d:10.1007_s11747-024-01074-1. Full description at Econpapers \|\| Download paper
2025	Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity. (2025). Kim, Jungkeun ; Lee, Daniel Chaein ; Cho, Areum ; Park, Jooyoung ; Jhang, Jihoon. In: LSE Research Online Documents on Economics. RePEc:ehl:lserod:126230. Full description at Econpapers \|\| Download paper
2025	What you see is what you get: the impact of blockchain technology transparency on consumers. (2025). Rapezzi, Matilde ; Marzocchi, Gian Luca ; Pizzi, Gabriele. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:1:d:10.1007_s11002-024-09723-9. Full description at Econpapers \|\| Download paper
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2025	Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets. (2025). von Gegerfelt, Mats ; Vomberg, Arnd. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:536-556. Full description at Econpapers \|\| Download paper
2025	Rarity, the WTA-WTP disparity, and price adjustments in the NFT market. (2025). Zhao, XI ; Qiao, Zheng ; Huangfu, Bingrui ; Liu, Yuanyuan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:594-609. Full description at Econpapers \|\| Download paper
2025	Guidelines for creating content when conducting netnographic research. (2025). Parmentier, Marie-Agns ; Brooks, Gillian ; Eckhardt, Giana M. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:4:d:10.1007_s11002-025-09775-5. Full description at Econpapers \|\| Download paper
2025	Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities. (2025). Alshater, Muneer ; Khoury, Rim ; Nasrallah, Nohade ; Joshipura, Mayank. In: Electronic Commerce Research. RePEc:spr:elcore:v:25:y:2025:i:5:d:10.1007_s10660-024-09881-y. Full description at Econpapers \|\| Download paper
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2025	The evolving field of consumer research through the lens of its top journals. (2025). Morales, Andrea C ; Amir, ON ; Weingarten, Evan. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:2:d:10.1007_s11002-024-09731-9. Full description at Econpapers \|\| Download paper
2025	Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games. (2025). Danatzis, Ilias ; Sotgiu, Francesca ; Bernritter, Stefan F ; Mller-Herm, Jana. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:4:p:936-956. Full description at Econpapers \|\| Download paper
2025	Examination of Polarization in Social Media in Aggressor-Oriented and Victim-Oriented Discourse Following Vigilantism. (2025). Kurumathur, Shalini Kapali ; Valecha, Rohit ; Rao, Raghav H ; Bhatt, Paras ; Hariharan, Govind. In: Information Systems Frontiers. RePEc:spr:infosf:v:27:y:2025:i:4:d:10.1007_s10796-024-10578-8. Full description at Econpapers \|\| Download paper
2025	Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. (2025). Schrder, Nadine ; Clegg, Melanie ; Paetz, Friederike ; Schultz, Carsten D ; Grzadziel, Alicja. In: Schmalenbach Journal of Business Research. RePEc:spr:sjobre:v:77:y:2025:i:3:d:10.1007_s41471-025-00214-9. Full description at Econpapers \|\| Download paper
2025	Transparency in mobile apps for value co-creation: how privacy notice communications shape user perception. (2025). Testi, Niccol ; Gistri, Giacomo ; Scarpi, Daniele. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:4:d:10.1007_s11002-025-09788-0. Full description at Econpapers \|\| Download paper
2025	Incorporating preference uncertainty in best worst scaling. (2025). Areal, Francisco ; Perez, Rubn. In: PLOS ONE. RePEc:plo:pone00:0315705. Full description at Econpapers \|\| Download paper
2025	From visuals to value: leveraging generative AI to explore the economic implications of movie poster. (2025). Kim, Hye-Jin ; Park, Keeyeon Ki-Cheon. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003212. Full description at Econpapers \|\| Download paper
2025	Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research. (2025). Desveaud, Kathleen ; Gross, Jana. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:4:d:10.1057_s41270-024-00337-8. Full description at Econpapers \|\| Download paper
2025	The multiple-identity effect: how multiple social identities shape the perception of time. (2025). Bi, Sheng ; Li, Menglin. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:4:d:10.1007_s11002-025-09779-1. Full description at Econpapers \|\| Download paper
2025	Mise en place des pratiques agroenvironnementales. (2025). Korai, Bernard ; Kong, Stphanie Sany ; Hellali, Wajdi ; Lambert, Rmy. In: CIRANO Project Reports. RePEc:cir:cirpro:2025rp-21. Full description at Econpapers \|\| Download paper
2025	Managing deepfakes with artificial intelligence: Introducing the business privacy calculus. (2025). Viglia, Giampaolo ; Liyanaarachchi, Gajendra ; Vecchietti, Giuseppe. In: Journal of Business Research. RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324005149. Full description at Econpapers \|\| Download paper

Recent citations

Recent citations received in 2025

Year	Citing document
2025	Re-examining the no-choice option in conjoint analysis. (2025). Bailey, Roger A ; Kurz, Peter ; Huber, Joel ; Allenby, Greg M ; Hung, Cheng-Yu. In: Journal of choice modelling. RePEc:eee:eejocm:v:57:y:2025:i:c:s1755534525000417. Full description at Econpapers \|\| Download paper

Recent citations received in 2024

Year	Citing document
2024	The Economic Dynamics of Desktop and Mobile Customer Analytics in Advancing Digital Branding Strategies: Insights from the Agri-Food Industry. (2024). Karountzos, Panagiotis ; Kanellos, Nikos ; Giannakopoulos, Nikolaos T ; Terzi, Marina C ; Sakas, Damianos P. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:14:p:5845-:d:1431618. Full description at Econpapers \|\| Download paper
2024	The coldness of machines vs. the warmth of humans: social exclusion and compensatory consumption of handmade products. (2024). Fan, Xiaoming. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2024:y:2024:i:3:d:10.1007_s43039-024-00093-8. Full description at Econpapers \|\| Download paper

Recent citations received in 2023

Year	Citing document
2023	Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food. (2023). Liu, Yunxin. In: Journal of Business Research. RePEc:eee:jbrese:v:168:y:2023:i:c:s0148296323006045. Full description at Econpapers \|\| Download paper
2023	Loyalty to World Heritage Cities: A Case Study of the Historic Ibn á¹¬Å«lÅ«n Mosque in Cairo (Egypt). (2023). Hernandez-Rojas, Ricardo David ; Moreno, Luz Arelis ; Ibrahim, Ibrahim Mohamed. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:17:p:13154-:d:1230710. Full description at Econpapers \|\| Download paper
2023	Are scientific practices improving in consumer research? A glass half-full and half-empty. (2023). Pham, Michel Tuan. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:3:d:10.1007_s11002-023-09679-2. Full description at Econpapers \|\| Download paper
2023	Understanding effect sizes in consumer psychology. (2023). Spiller, Stephen A ; Dias, Rodrigo S ; Fitzsimons, Gavan J. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:3:d:10.1007_s11002-023-09680-9. Full description at Econpapers \|\| Download paper
2023	The incentive role of media companiesâ executive compensation system in transformation and upgrading: Evidence from listed media companies in China. (2023). Yang, Wancheng ; Zhang, Yihan ; Xu, Jinwen ; Wang, Shaofeng ; Wei, Xiaodan. In: PLOS ONE. RePEc:plo:pone00:0286729. Full description at Econpapers \|\| Download paper

Recent citations received in 2022

Year	Citing document
2022	Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets. (2022). Belk, Russell ; Brouard, Myriam ; Humayun, Mariam. In: Journal of Business Research. RePEc:eee:jbrese:v:153:y:2022:i:c:p:198-205. Full description at Econpapers \|\| Download paper
2022	Educational Applications of Non-Fungible Token (NFT). (2022). Wu, Chih-Hung ; Liu, Chien-Yu. In: Sustainability. RePEc:gam:jsusta:v:15:y:2022:i:1:p:7-:d:1008579. Full description at Econpapers \|\| Download paper
2022	Scientometric Analysis of Brand Personality. (2022). Araya-Castillo, Luis ; Moraga-Flores, Hugo ; Vicencio-Rios, Gustavo ; Rubio, Andres. In: Sustainability. RePEc:gam:jsusta:v:15:y:2022:i:1:p:731-:d:1021330. Full description at Econpapers \|\| Download paper
2022	The role of timeframes in the retrieval and temporal location judgments of past events. (2022). Tu, Yanping ; Soman, Dilip. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-021-09604-5. Full description at Econpapers \|\| Download paper
2022	Commentary: the role of age in consumerâs retrieval and evaluation of consumption experiences. (2022). Davis, Cassandra Denise ; Drolet, Aimee. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-021-09607-2. Full description at Econpapers \|\| Download paper
2022	Sparking conversations: Editorsâ Pick with commentaries and thematic article compilations. (2022). Winer, Russell ; Mizik, Natalie ; Labroo, Aparna A. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-022-09621-y. Full description at Econpapers \|\| Download paper
2022	Complexities for the Indian Economy of Chinas Growing Technological Competence. (2022). Agarwal, Shekhar ; Gordon, Anna. In: OSF Preprints. RePEc:osf:osfxxx:fk3r7. Full description at Econpapers \|\| Download paper
2022	Complexities for the Indian Economy of Chinas Growing Technological Competence. (2022). Gordon, Anna. In: OSF Preprints. RePEc:osf:osfxxx:fk3r7_v1. Full description at Econpapers \|\| Download paper
2022	Indiaâs Rising Technology Economy: Sources and Consequences. (2022). Agarwal, Shekhar. In: OSF Preprints. RePEc:osf:osfxxx:x6yzm. Full description at Econpapers \|\| Download paper

10 most frequent citing series

#	Series	H	Cites
1	Journal of Business Research / Elsevier	124	523
2	Journal of Retailing and Consumer Services / Elsevier	63	361
3	Marketing Letters / Springer	35	224
4	Sustainability / MDPI	76	173
5	Journal of the Academy of Marketing Science / Springer	52	119
6	Technological Forecasting and Social Change / Elsevier	83	82
7	International Journal of Research in Marketing / Elsevier	43	79
8	Journal of Retailing / Elsevier	56	73
9	Journal of Brand Management / Palgrave Macmillan	19	73
10	Journal of Business Ethics / Springer	131	57
11	Post-Print / HAL	219	50