Journal of Marketing Analytics / Palgrave Macmillan
Citation Profile [Updated: 2026-07-12 11:58:33]
5 Years H Index
12
Impact Factor (IF)
0.15
5 Years IF
0.15
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2016 | 0 | 0.49 | 0 | 0 | 14 | 14 | 26 | 0 | 0 | 0 | 0 | 0 | 0.2 | |||||
| 2017 | 0.14 | 0.51 | 0.14 | 0.14 | 15 | 29 | 49 | 4 | 4 | 14 | 2 | 14 | 2 | 3 | 75 | 2 | 0.13 | 0.2 |
| 2018 | 0.17 | 0.52 | 0.17 | 0.17 | 18 | 47 | 42 | 8 | 12 | 29 | 5 | 29 | 5 | 5 | 62.5 | 1 | 0.06 | 0.22 |
| 2019 | 0.27 | 0.53 | 0.36 | 0.28 | 22 | 69 | 244 | 25 | 37 | 33 | 9 | 47 | 13 | 14 | 56 | 8 | 0.36 | 0.21 |
| 2020 | 0.55 | 0.63 | 0.34 | 0.38 | 26 | 95 | 139 | 32 | 69 | 40 | 22 | 69 | 26 | 12 | 37.5 | 1 | 0.04 | 0.3 |
| 2021 | 0.83 | 0.72 | 0.56 | 0.58 | 30 | 125 | 79 | 70 | 139 | 48 | 40 | 95 | 55 | 26 | 37.1 | 4 | 0.13 | 0.26 |
| 2022 | 0.66 | 0.71 | 0.7 | 0.76 | 33 | 158 | 118 | 111 | 250 | 56 | 37 | 111 | 84 | 31 | 27.9 | 4 | 0.12 | 0.21 |
| 2023 | 0.54 | 0.66 | 0.75 | 0.74 | 60 | 218 | 70 | 162 | 413 | 63 | 34 | 129 | 96 | 80 | 49.4 | 6 | 0.1 | 0.19 |
| 2024 | 0.66 | 0.71 | 0.78 | 0.81 | 74 | 292 | 91 | 227 | 640 | 93 | 61 | 171 | 139 | 100 | 44.1 | 19 | 0.26 | 0.21 |
| 2025 | 0.65 | 0.94 | 0.81 | 0.7 | 75 | 367 | 13 | 298 | 938 | 134 | 87 | 223 | 157 | 116 | 38.9 | 16 | 0.21 | 0.27 |
| 2026 | 0.15 | 0.18 | 0.15 | 20 | 387 | 0 | 69 | 1007 | 149 | 23 | 272 | 42 | 4 | 5.8 | 0 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Sarstedt, Marko ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 151 |
| 2 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 50 |
| 3 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Petrescu, Maria ; Iacobucci, Dawn ; Krishen, Anjala. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 38 |
| 4 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 29 |
| 5 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 28 |
| 6 | 2024 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7. Full description at Econpapers || Download paper | 27 |
| 7 | 2021 | BERT: a sentiment analysis odyssey. (2021). Alaparthi, Shivaji ; Mishra, Manit. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 17 |
| 8 | 2024 | Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cheah, Jun-Hwa ; Magno, Francesca ; Cassia, Fabio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y. Full description at Econpapers || Download paper | 16 |
| 9 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 15 |
| 10 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 14 |
| 11 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Huang, Lei ; Clarke, Amelia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 13 |
| 12 | 2023 | A decade of marketing analytics and more to come: JMA insights. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6. Full description at Econpapers || Download paper | 13 |
| 13 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 12 |
| 14 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 11 |
| 15 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 11 |
| 16 | 2017 | Marketing analytics: from practice to academia. (2017). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1. Full description at Econpapers || Download paper | 11 |
| 17 | 2022 | The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Leong, Choi-Meng ; Loi, Alexa Min-Wei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9. Full description at Econpapers || Download paper | 10 |
| 18 | 2017 | The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers || Download paper | 10 |
| 19 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Guerra, Eva ; Gonzalez, Beatriz ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 10 |
| 20 | 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | 9 |
| 21 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 9 |
| 22 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Daskalaki, Sophia ; Marinakos, Georgios. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 9 |
| 23 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Aziz, Norzalita Abd ; Tan, Lingling ; Ngah, Abdul Hafaz. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 9 |
| 24 | 2022 | Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6. Full description at Econpapers || Download paper | 9 |
| 25 | 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | 9 |
| 26 | 2021 | Understanding changes in a brandâs core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site. (2021). Xu, Zhenning ; Tajdini, Saeed ; Vail, Colin ; Kohli, Amarpreet S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00099-z. Full description at Econpapers || Download paper | 8 |
| 27 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; Kaabachi, Souheila ; ben Mrad, Selima. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 7 |
| 28 | 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper | 7 |
| 29 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 7 |
| 30 | 2017 | Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers || Download paper | 7 |
| 31 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 6 | |
| 32 | 2024 | Understanding travel apps usage intention: findings from PLS and NCA. (2024). Singh, Rahul Pratap ; Tiwari, Pinaz ; Koay, Kian Yeik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00258-y. Full description at Econpapers || Download paper | 6 |
| 33 | 2022 | Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Bozkurt, Siddik ; Gligor, Nichole. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3. Full description at Econpapers || Download paper | 6 |
| 34 | 2025 | Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. (2025). Hair, Joseph F ; Becker, Jan-Michael ; Ringle, Christian M ; Babin, Barry J ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00414-6. Full description at Econpapers || Download paper | 6 |
| 35 | 2023 | Sponsored brands video rings up clicks and sales in the short and long run. (2023). Shah, Zee ; Peran, Michael ; Pauwels, Koen ; Schnaidt, German ; Vercamer, Dauwe. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00237-3. Full description at Econpapers || Download paper | 6 |
| 36 | 2021 | Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6. Full description at Econpapers || Download paper | 6 |
| 37 | 2023 | Assessing the effects of COVID-19-related risk on online shopping behavior. (2023). Limongi, Ricardo ; Raasch, Michele ; Hoeckesfeld, Lenoir ; de Sousa, Joo Henriques ; Soares, Joo Coelho ; Santos, Weverson Soares. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00156-9. Full description at Econpapers || Download paper | 6 |
| 38 | 2016 | Aakerâs brand personality scale is not universal â Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.3. Full description at Econpapers || Download paper | 6 |
| 39 | 2018 | Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x. Full description at Econpapers || Download paper | 6 |
| 40 | 2017 | Marketing intelligence and customer relationships: empirical evidence from Jordanian banks. (2017). Al-Weshah, Ghazi A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0021-7. Full description at Econpapers || Download paper | 5 |
| 41 | 2023 | Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers. (2023). Lee, Yi Yong ; Liew, Tze Wei ; Gan, Chin Lay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00164-9. Full description at Econpapers || Download paper | 5 |
| 42 | 2018 | Customer retention in freemium applications. (2018). Ross, Nicholas. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x. Full description at Econpapers || Download paper | 5 |
| 43 | 2019 | Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6. Full description at Econpapers || Download paper | 5 |
| 44 | 2020 | The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Yoo, Michelle ; Bai, Billy ; Singh, Ashok. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6. Full description at Econpapers || Download paper | 5 |
| 45 | 2022 | Learning about the customer for improving customer retention proposal of an analytical framework. (2022). Nogueira, Joana ; Simes, Dora. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00126-7. Full description at Econpapers || Download paper | 5 |
| 46 | 2022 | Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance. (2022). Ostergaard, Klaus Grue ; Abrantes, Bruno F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00144-5. Full description at Econpapers || Download paper | 5 |
| 47 | 2024 | Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework. (2024). Peterson, Robert ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00287-7. Full description at Econpapers || Download paper | 5 |
| 48 | 2021 | The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9. Full description at Econpapers || Download paper | 5 |
| 49 | 2022 | Trends and patterns in digital marketing research: bibliometric analysis. (2022). Jamali, Seyedh Mahboobeh ; Kargaran, Sanaz ; Ebrahim, Nader Ale ; Haghighinasab, Manijeh ; Saberi, Ali ; Ghorbani, Zahra. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00116-9. Full description at Econpapers || Download paper | 5 |
| 50 | 2020 | The dilemma of social media algorithms and analytics. (2020). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 5 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Sarstedt, Marko ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 43 |
| 2 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 19 |
| 3 | 2024 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7. Full description at Econpapers || Download paper | 19 |
| 4 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 15 |
| 5 | 2024 | Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cheah, Jun-Hwa ; Magno, Francesca ; Cassia, Fabio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y. Full description at Econpapers || Download paper | 14 |
| 6 | 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | 9 |
| 7 | 2021 | BERT: a sentiment analysis odyssey. (2021). Alaparthi, Shivaji ; Mishra, Manit. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 7 |
| 8 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Petrescu, Maria ; Iacobucci, Dawn ; Krishen, Anjala. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 7 |
| 9 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 6 |
| 10 | 2023 | A decade of marketing analytics and more to come: JMA insights. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6. Full description at Econpapers || Download paper | 6 |
| 11 | 2025 | Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. (2025). Hair, Joseph F ; Becker, Jan-Michael ; Ringle, Christian M ; Babin, Barry J ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00414-6. Full description at Econpapers || Download paper | 6 |
| 12 | 2023 | Sponsored brands video rings up clicks and sales in the short and long run. (2023). Shah, Zee ; Peran, Michael ; Pauwels, Koen ; Schnaidt, German ; Vercamer, Dauwe. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00237-3. Full description at Econpapers || Download paper | 5 |
| 13 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 5 |
| 14 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 5 |
| 15 | 2024 | Understanding travel apps usage intention: findings from PLS and NCA. (2024). Singh, Rahul Pratap ; Tiwari, Pinaz ; Koay, Kian Yeik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00258-y. Full description at Econpapers || Download paper | 4 |
| 16 | 2024 | Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework. (2024). Peterson, Robert ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00287-7. Full description at Econpapers || Download paper | 4 |
| 17 | 2022 | Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6. Full description at Econpapers || Download paper | 4 |
| 18 | 2021 | The impact of questionnaire length on the accuracy rate of online surveys. (2021). Miura, Taro ; Kato, Takumi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00105-y. Full description at Econpapers || Download paper | 4 |
| 19 | 2022 | Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Bozkurt, Siddik ; Gligor, Nichole. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3. Full description at Econpapers || Download paper | 4 |
| 20 | 2023 | Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers. (2023). Lee, Yi Yong ; Liew, Tze Wei ; Gan, Chin Lay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00164-9. Full description at Econpapers || Download paper | 4 |
| 21 | 2024 | Rethinking the role of educators in the 21st century: navigating globalization, technology, and pandemics. (2024). Rahimi, Ramy A ; Oh, Grace S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-024-00303-4. Full description at Econpapers || Download paper | 4 |
| 22 | 2021 | Understanding changes in a brandâs core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site. (2021). Xu, Zhenning ; Tajdini, Saeed ; Vail, Colin ; Kohli, Amarpreet S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00099-z. Full description at Econpapers || Download paper | 4 |
| 23 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Huang, Lei ; Clarke, Amelia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 4 |
| 24 | 2023 | ChatGPT and marketing: Analyzing public discourse in early Twitter posts. (2023). Zhou, Wenkai ; Shashidhar, Meghana ; Wu, Linwan ; Zhang, Chi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00250-6. Full description at Econpapers || Download paper | 3 |
| 25 | 2023 | Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country. (2023). Siqueira, Jose Ribamar ; Molina, German ; Reinoso-Carvalho, Felipe ; Horst, Enrique ; Sezen, Burcu ; Pea-Garcia, Nathalie ; Gunn, Laura H. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00188-1. Full description at Econpapers || Download paper | 3 |
| 26 | 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | 3 |
| 27 | 2024 | Expanding data literacy to include data preparation: building a sound marketing analytics foundation. (2024). Anderson, Sidney. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-024-00293-3. Full description at Econpapers || Download paper | 3 |
| 28 | 2024 | An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps. (2024). Spais, George ; Dendrinos, Konstantinos. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00271-1. Full description at Econpapers || Download paper | 3 |
| 29 | 2021 | A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?. (2021). Khan, Muhammad Bashir ; Dar, Imran Bashir ; Mujtaba, Bahaudin G. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00119-6. Full description at Econpapers || Download paper | 3 |
| 30 | 2023 | Mapping 2022 in Journal of Marketing Analytics: what lies ahead?. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-023-00214-w. Full description at Econpapers || Download paper | 3 |
| 31 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; Kaabachi, Souheila ; ben Mrad, Selima. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 3 |
| 32 | 2022 | Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance. (2022). Ostergaard, Klaus Grue ; Abrantes, Bruno F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00144-5. Full description at Econpapers || Download paper | 3 |
| 33 | 2024 | Does culture matter? Corporate reputation and sustainable satisfaction in the Chinese and German banking sector. (2024). Liu, Yide ; Damberg, Svenja ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00259-x. Full description at Econpapers || Download paper | 3 |
| 34 | 2023 | Understanding consumer engagement in online brand communities: An application of self-expansion theory. (2023). Sohail, Sadiq M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-021-00148-1. Full description at Econpapers || Download paper | 3 |
| 35 | 2023 | Assessing the effects of COVID-19-related risk on online shopping behavior. (2023). Limongi, Ricardo ; Raasch, Michele ; Hoeckesfeld, Lenoir ; de Sousa, Joo Henriques ; Soares, Joo Coelho ; Santos, Weverson Soares. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00156-9. Full description at Econpapers || Download paper | 3 |
| 36 | 2022 | The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Leong, Choi-Meng ; Loi, Alexa Min-Wei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9. Full description at Econpapers || Download paper | 3 |
| 37 | 2023 | Does demand forecasting matter to retailing?. (2023). Almeida, Wesley Marcos ; Veiga, Claudimar Pereira. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00162-x. Full description at Econpapers || Download paper | 2 |
| 38 | 2021 | The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9. Full description at Econpapers || Download paper | 2 |
| 39 | 2025 | ESG consequences for companies in the digital environment: insights from sector-specific performance across the EU-27. (2025). Kotrba, VojtÄch ; Martinez, Luis F ; Menk, Jakub. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-024-00370-7. Full description at Econpapers || Download paper | 2 |
| 40 | 2024 | Data-driven budget allocation of retail media by ad product, funnel metric, and brand size. (2024). Qin, Vivian ; Pauwels, Koen ; Zhou, Bobby. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-024-00294-2. Full description at Econpapers || Download paper | 2 |
| 41 | 2020 | Interaction of normative and predictive expectations in customer satisfaction and emotions. (2020). Jeon, Myunghee Mindy ; Coleman, Linda Jane ; Meirovich, Gavriel. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00078-4. Full description at Econpapers || Download paper | 2 |
| 42 | 2022 | Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic. (2022). McCrary, Rachel ; Li, Jia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00138-3. Full description at Econpapers || Download paper | 2 |
| 43 | 2024 | The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value. (2024). Srivastava, Rajesh ; Sarp, Serap ; Ozer, Serhat ; Gligor, David ; Bozkurt, Siddik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00268-w. Full description at Econpapers || Download paper | 2 |
| 44 | 2024 | Analytics for all marketing majors: sparking interest in the uninterested. (2024). Dingus, Rebecca ; Flink, Nicole A ; Black, Hulda G. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-023-00283-x. Full description at Econpapers || Download paper | 2 |
| 45 | 2022 | How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. (2022). Lim, Xin-Jean ; Yee, Wong Foong ; Rathakrishnan, Thanuja ; Ng, Siew Imm ; Seng, Kaixin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00110-1. Full description at Econpapers || Download paper | 2 |
| 46 | 2024 | How do line extensions impact brand sales? The role of feature similarity and brand architecture. (2024). Ataman, Berk ; Pauwels, Koen ; Sezen, Burcu. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00265-z. Full description at Econpapers || Download paper | 2 |
| 47 | 2019 | Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6. Full description at Econpapers || Download paper | 2 |
| 48 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Guerra, Eva ; Gonzalez, Beatriz ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 2 |
| 49 | 2025 | Consumer value dimensions in conversational and mobile commerce. (2025). Kaiser, Saskia ; Schultz, Carsten D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00383-w. Full description at Econpapers || Download paper | 2 |
| 50 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Daskalaki, Sophia ; Marinakos, Georgios. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor: 23
| Year | Title | |
|---|---|---|
| 2026 | Principalsâ¬â¢ Perceptions of Their Role in Leading Digital Transformation: A Phenomenological Study. (2026). Lou, Maria Anadae. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:10:y:2026:i:26:p:1540-1557. Full description at Econpapers || Download paper | |
| 2026 | Beyond technology: Role of technology-organization-environment-human factors in autonomous driving adoption for new energy vehicles. (2026). Ji, Ting ; Wang, Shaofeng ; Zhang, Jie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:88:y:2026:i:c:s0969698925003315. Full description at Econpapers || Download paper | |
| 2026 | The Impact of Artificial Intelligence and Sustainable Digitalisation on the Resilience of Logistics Chains in Romania. (2026). Fenyves, Veronika ; Perticas, Diana ; Sabau-Popa, Diana ; Ban, Olimpia ; Constangioara, Alexandru ; Botezat, Elena. In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:28:y:2026:i:71:p:50. Full description at Econpapers || Download paper | |
| 2026 | Upgrading to Escape the Low Value-Added Trap in Global Value Chains: The Mediating Role of Strategic Learning Capability. (2026). Khan, Zaheer ; Polonsky, Michael Jay ; Islam, Mohammad Tarikul. In: Management International Review. RePEc:spr:manint:v:66:y:2026:i:1:d:10.1007_s11575-025-00602-7. Full description at Econpapers || Download paper | |
| 2026 | The Effect of Adoption Readiness and Perceived Risk on Use Behavior of e-wallets in Pakistan under UTAUT framework: The Complementary Effect of Perceived Trust, Perceived Service Quality and Personal Innovativeness. (2026). Siddiqu, Danish Ahmed ; Ishaq, Rushna. In: EconStor Preprints. RePEc:zbw:esprep:341016. Full description at Econpapers || Download paper | |
| 2026 | Perceived enabling budget designs and motivational channels for learning in R&D projects. (2026). Detzen, Nina. In: The British Accounting Review. RePEc:eee:bracre:v:58:y:2026:i:1:s0890838925001374. Full description at Econpapers || Download paper | |
| 2026 | Evaluating the use of structural equation modeling in online purchase intention research: A comprehensive review (2000â2023). (2026). Abreu-Ledn, Ren ; Garrido-Vega, Pedro ; Lujn-Garca, Darkys E ; Borroto-Pentn, Yodaira. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:225:y:2026:i:c:s0040162525005438. Full description at Econpapers || Download paper | |
| 2026 | Must-have, or maybe not? A sensitivity-based extension to necessary condition analysis. (2026). Richter, Nicole Franziska ; Sarstedt, Marko ; Becker, Jan-Michael ; Ringle, Christian M. In: Journal of Business Research. RePEc:eee:jbrese:v:206:y:2026:i:c:s014829632500743x. Full description at Econpapers || Download paper | |
| 2026 | Omnichannel safe customer experience: how should it be measured? Does it affect customer well-being and retailersâ performance?. (2026). Rahman, Syed Mahmudur ; Gudergan, Siegfried P ; Chowdhury, Noman H ; Wetzels, Martin ; Carlson, Jamie ; Grewal, Dhruv ; Ringle, Christian M. In: Journal of Business Research. RePEc:eee:jbrese:v:202:y:2026:i:c:s0148296325005831. Full description at Econpapers || Download paper | |
| 2026 | Digital media communication, FinTech, and corporate reputation. (2026). Jiang, Yuanfang ; Zheng, Xujun. In: Finance Research Letters. RePEc:eee:finlet:v:88:y:2026:i:c:s1544612325025152. Full description at Econpapers || Download paper | |
| 2026 | CBDC in a privacy sensitive world: extending UTAUT with digital financial literacy and anonymity insight. (2026). Singh, Vikrant ; Yadav, Mayank ; Gupta, Ashish. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:31:y:2026:i:1:d:10.1057_s41264-025-00338-3. Full description at Econpapers || Download paper | |
| 2026 | Beyond Technology: SME Strategic Repositioning in Digital Ecosystems. (2026). Draghici, Mircea Stelian ; Mircioiu, Corina-Elena ; Breazu, Andreea ; Stefan, Simona Catalina ; Olariu, Ana Alexandra. In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:28:y:2026:i:72:p:431. Full description at Econpapers || Download paper | |
| 2026 | Changes in Alcohol Retail Laws and Foot Traffic at Liquor Stores. (2026). Costanigro, Marco ; Palardy, Nathan ; Bayham, Jude ; Berning, Joshua. In: Applied Economic Perspectives and Policy. RePEc:wly:apecpp:v:48:y:2026:i:2:p:447-461. Full description at Econpapers || Download paper | |
| 2026 | Line extensions in the food retail sector: How to operationalise the extension level of a brand?. (2026). Siegmund-Schultze, Linda ; Lehmann-Zschunke, Nina. In: Journal of Brand Management. RePEc:pal:jobman:v:33:y:2026:i:1:d:10.1057_s41262-025-00406-y. Full description at Econpapers || Download paper | |
| 2026 | A UTAUT2 approach to understand intention to use mobile banking by non-users and intention to continue by users. (2026). Hilal, Ashraf ; Varela-Neira, Concepcin. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:31:y:2026:i:1:d:10.1057_s41264-026-00350-1. Full description at Econpapers || Download paper | |
| 2026 | AI agents, agentic AI, and the future of sales. (2026). Habel, Johannes ; Hunter, Gary K ; Gonzalez, Gabriel R. In: Journal of Business Research. RePEc:eee:jbrese:v:202:y:2026:i:c:s0148296325006228. Full description at Econpapers || Download paper | |
| 2026 | The digital divide: psychographic segmentation in the Canadian banking context. (2026). Lee, Seung Hwan ; Aversa, Joseph ; Fares, Omar H. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:14:y:2026:i:1:d:10.1057_s41270-024-00330-1. Full description at Econpapers || Download paper | |
| 2026 | Powering China SMEs Sustainable Performance: A Combined ImportanceâPerformance Map Analysis. (2026). Zhang, Yudong ; Chuah, Stephanie Huiwen ; Wang, Fengwen ; Aw, Eugene Chengxi. In: Sustainable Development. RePEc:wly:sustdv:v:34:y:2026:i:s1:p:701-718. Full description at Econpapers || Download paper | |
| 2026 | Consumer evaluation of corporate social irresponsibility (CSIR): The roles of CSIR type, brand awareness, and domain congruence. (2026). Zhang, SU ; Luan, Chi-Cheng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:88:y:2026:i:c:s0969698925002899. Full description at Econpapers || Download paper | |
| 2026 | Social comparison and impulse buying behavior: the mediating role of utilitarian and hedonic shopping values in an emerging market. (2026). Ali, Muhammad Ahasan ; Hayee, Raisahm ; Ahmad, Iftikhar. In: Future Business Journal. RePEc:spr:futbus:v:12:y:2026:i:1:d:10.1186_s43093-026-00775-z. Full description at Econpapers || Download paper | |
| 2026 | Unpacking the role of job satisfaction in the psychological capital-work engagement link: evidence from ugandan public universities. (2026). Mayende, Thomas Sifuna ; Mpaata, Kaziba Abdul ; Nkurunziza, Gideon ; Musenze, Abaasi Ibrahim. In: SN Business & Economics. RePEc:spr:snbeco:v:6:y:2026:i:1:d:10.1007_s43546-025-00999-1. Full description at Econpapers || Download paper | |
| 2026 | Intelligence by design: Large language model work integration as strategic enablers for supply chain regeneration through digital and cognitive capabilities. (2026). Chotia, Varun ; Dash, Snigdha ; Sharma, Prashant ; Albishri, Norah ; Wang, LU ; Liu, Weiming. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:224:y:2026:i:c:s0040162525005281. Full description at Econpapers || Download paper | |
| 2026 | Impact of Entrepreneurial Opportunity, Entrepreneurial Necessity and Demographic on Entrepreneurial Participation: Towards Peace Restoration in Northeast Nigeria. (2026). Madawaki, Mohammed Dahiru ; Mustapha, Alhaji Bukar ; Adedeji, Abdulkabir N. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:10:y:2026:i:5:p:3030-3047. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2025
| Year | Citing document | |
|---|---|---|
| 2025 | A Conceptual Framework for Investigating Malaysian Parents Awareness Factors on Paedophilic Behaviour. (2025). Hafiz, Nur Kamarul ; Bin, Amir Faisal. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:11:p:1219-1226. Full description at Econpapers || Download paper | |
| 2025 | Reimagining retail: Technology at the frontline, across the value Chain, and toward sustainability. (2025). Schultz, Carsten D. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925002280. Full description at Econpapers || Download paper | |
| 2025 | Beyond Accuracy: Benchmarking Machine Learning Models for Efficient and Sustainable SaaS Decision Support. (2025). Selvesakis, Michail ; Vrochidou, Eleni ; Mavridou, Efthimia ; Papakostas, George A. In: Future Internet. RePEc:gam:jftint:v:17:y:2025:i:10:p:467-:d:1768738. Full description at Econpapers || Download paper | |
| 2025 | Logistics Information Technology and Its Impact on SME Network and Distribution Performance: A Structural Equation Modelling Analysis. (2025). Mabugu, Ramos ; Mwanza, Alfred ; Antwi, Albert ; Omoruyi, Osayuwamen. In: Logistics. RePEc:gam:jlogis:v:9:y:2025:i:4:p:142-:d:1766969. Full description at Econpapers || Download paper | |
| 2025 | The Impacts of Business Sustainability Factors on Competitiveness and Marketing Performance: An Exploratory Approach to the Case of Indonesian Micro-, Small, and Medium Enterprises. (2025). Munandar, Jono Mintarto ; Cahyadi, Eko Ruddy ; Andrianto, Mokhamad Syaefudin. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:10:p:4593-:d:1658012. Full description at Econpapers || Download paper | |
| 2025 | Digital Transformation and ESG PerformanceâEmpirical Evidence from Chinese Listed Companies. (2025). Liu, Hantao ; He, Yang ; Zhang, Xiaoyun. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:13:p:6165-:d:1695163. Full description at Econpapers || Download paper | |
| 2025 | Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. (2025). Hair, Joseph F ; Becker, Jan-Michael ; Ringle, Christian M ; Babin, Barry J ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00414-6. Full description at Econpapers || Download paper | |
| 2025 | The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers. (2025). Brggemann, Philipp ; Martinez, Luis F ; Martnez-Lpez, Francisco J. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00422-6. Full description at Econpapers || Download paper | |
| 2025 | Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness. (2025). Yeh, Tsu-Lin ; Chou, Ya-Lun ; Lin, Yi-Hsiu ; Chen, Chen-Yueh. In: PLOS ONE. RePEc:plo:pone00:0326911. Full description at Econpapers || Download paper | |
| 2025 | A Tale of Open Science: Emergence of a New Normal. (2025). Siegfried, Doreen ; Adler, Susanne J ; Sarstedt, Marko ; Soliman, Meikel ; Imschloss, Monika ; Genschow, Oliver. In: Schmalenbach Journal of Business Research. RePEc:spr:sjobre:v:77:y:2025:i:4:d:10.1007_s41471-025-00218-5. Full description at Econpapers || Download paper |
Recent citations received in 2024
| Year | Citing document | |
|---|---|---|
| 2024 | Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463. Full description at Econpapers || Download paper | |
| 2024 | Decoding the Green Consumer: A Deep Dive into the Dynamics of Sustainable Choices. (2024). Corbos, Razvan-Andrei ; Bunea, Ovidiu-Iulian. In: BASIQ Conference Proceedings. RePEc:bat:basiq1:2024:005. Full description at Econpapers || Download paper | |
| 2024 | Generative AI for scalable feedback to multimodal exercises. (2024). Skiera, Bernd ; Jurgensmeier, Lukas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488. Full description at Econpapers || Download paper | |
| 2024 | Predicting restaurantsâ¬â¢ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons. (2024). Magno, Francesca ; Cassia, Fabio. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001164. Full description at Econpapers || Download paper | |
| 2024 | Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA. (2024). Jasim, Mohamed K. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003345. Full description at Econpapers || Download paper | |
| 2024 | Modelling Behavioural Factors Affecting Consumersâ Intention to Adopt Electric Aircraft: A Multi-Method Investigation. (2024). Itani, Nadine ; Bakir, Mahmut. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:19:p:8467-:d:1488517. Full description at Econpapers || Download paper | |
| 2024 | The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry. (2024). Fayyad, Sameh ; Moneim, Azza Abdel ; Mansour, Mahmoud A ; Mahrous, Abeer A ; Algezawy, Mohamed ; al Thani, Abdulaziz ; Elshaer, Ibrahim A. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:21:p:9215-:d:1505304. Full description at Econpapers || Download paper | |
| 2024 | Guardians of the Green: Exploring Climate Advocacy, Data Privacy-Conscious Marketing, and Social Moral Licensing in Regenerative Tourism in Hawaii. (2024). Zaman, Umer. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10297-:d:1528632. Full description at Econpapers || Download paper | |
| 2024 | Sustainability Education as a Predictor of Student Well-Being Through Mindfulness and Social Support: A Mediated Moderation Model. (2024). Huang, Wenjuan ; He, Jun ; Sun, BO ; Gu, Yuanhai. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10508-:d:1533516. Full description at Econpapers || Download paper | |
| 2024 | Examining the Role of AI-Augmented HRM for Sustainable Performance: Key Determinants for Digital Culture and Organizational Strategy. (2024). Rahaman, Md Atikur ; Fenyves, Veronika ; Mollah, Md Alamgir ; Rana, Masud ; Amin, Mohammad Bin ; Abdullah, M M. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:24:p:10843-:d:1541535. Full description at Econpapers || Download paper | |
| 2024 | Unveiling the impact of industry 4.0 on supply chain performance: the mediating role of integration and visibility. (2024). Lavastre, Olivier ; Shahzad, Muazam ; Gunasekaran, Angappa ; Alaeddini, Morteza ; Reaidy, Paul. In: Post-Print. RePEc:hal:journl:hal-04839142. Full description at Econpapers || Download paper | |
| 2024 | Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation. (2024). Marin-Garcia, Antonio ; Ruiz-Molina, Maria-Eugenia ; Berenguer-Contri, Gloria ; Gil-Saura, Irene ; Bordian, Mariia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-024-00309-y. Full description at Econpapers || Download paper | |
| 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | |
| 2024 | Exploring loyalty drivers for smartphone and mobile carriers. (2024). Jo, Hyeon ; Park, Do-Hyung. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03371-0. Full description at Econpapers || Download paper | |
| 2024 | Value Co-destruction: The Dark Side of Interactions in Online Brand Communities. (2024). Liu, Rui ; Wang, Jiayu ; Luo, Jia. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:4:p:21582440241295808. Full description at Econpapers || Download paper | |
| 2024 | Mittelstand meets KI-Zukunft!: Potenzial zur Demokratisierung von Künstlicher Intelligenz im B2B-Marketing. (2024). Bartelt, Cedric. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:320344. Full description at Econpapers || Download paper |
Recent citations received in 2023
| Year | Citing document | |
|---|---|---|
| 2023 | Digital Analytics as a Major Component in Building a Robust Academic Brand. (2023). Tulearca, Ionut Gabriel ; Leonte, Denisa Tatiana ; Panait, Andrei Alexandru. In: Risk in Contemporary Economy. RePEc:ddj:fserec:y:2023:p:400-414. Full description at Econpapers || Download paper | |
| 2023 | Houston, we have a problem!: The use of ChatGPT in responding to customer complaints. (2023). Hatipoglu, Sercan ; Kivrak, Oguzhan ; Koc, Kaan ; Celik, Cemal. In: Technology in Society. RePEc:eee:teinso:v:74:y:2023:i:c:s0160791x23001380. Full description at Econpapers || Download paper | |
| 2023 | Gen Z Customersâ Continuance Intention in Using Food Delivery Application in an Emerging Market: Empirical Evidence from Vietnam. (2023). Vu, Van Hung ; Ha, Thi Hoang ; Nguyen, Hoang Viet. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:20:p:14776-:d:1257957. Full description at Econpapers || Download paper | |
| 2023 | CHATGPT - LEARNING ACCELERATOR OR DEMOLISHER OF FOREIGN LANGUAGE TEACHING AND LEARNING? AN EMPIRICAL STUDY ON BUSINESS FRENCH. (2023). Constantin, Felicia. In: Annals of Faculty of Economics. RePEc:ora:journl:v:2:y:2023:i:2:p:225-238. Full description at Econpapers || Download paper | |
| 2023 | A novel approach to predicting customer lifetime value in B2B SaaS companies. (2023). Dong, Xiaojing ; Curiskis, Stephan ; Scarr, Mark ; Jiang, Fan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00234-6. Full description at Econpapers || Download paper | |
| 2023 | Investigating brand image and brand trust in airline service: Evidence of Korean Air. (2023). Cam, Nguyen Thi ; Khuong, Mai Ngoc. In: EconStor Open Access Articles and Book Chapters. RePEc:zbw:espost:281182. Full description at Econpapers || Download paper |
10 most frequent citing series