13
H index
14
i10 index
517
Citations
Maggie Geuens : Citation Profile
Vlerick Business School | RESEARCH PRODUCTION: 27 Articles 37 Papers RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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22 years (2002 - 2024). Relations with other researchers
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Maggie Geuens. | Is cited by:
| Cites to:
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Main data
Where Maggie Geuens has published?
| Journals with more than one article published | # docs |
|---|---|
| Journal of Business Research | 14 |
| International Journal of Research in Marketing | 5 |
| Journal of Consumer Research | 3 |
| NIM Marketing Intelligence Review | 2 |
| Working Papers Series with more than one paper published | # docs |
|---|---|
| Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium / Ghent University, Faculty of Economics and Business Administration | 35 |
Recent works citing Maggie Geuens (2025 and 2024)
| Year | Title of citing document |
|---|---|
| 2024 | The role of augmented reality in shaping purchase intentions and WOM for luxury products. (2024). Yousaf, Anish ; Nedra, Bahri-Ammari ; Nawres, Darragi ; Mishra, Abhishek. In: Journal of Business Research. RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007270. Full description at Econpapers || Download paper |
| 2024 | Advertising Stigmatized Products: Leverage Social Norms or Break the Stigma?. (2024). Nanarpuzha, Rajesh ; Satyavageeswaran, Prakash ; Nasa, Jayant ; Dubelaar, Chris ; Srivastava, Arti. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003412. Full description at Econpapers || Download paper |
| 2024 | “It doesnt bother me that much”: The congruence effect of product types and ad appeals on the effectiveness of sponsored ads on Instagram. (2024). Yoon, Doyle ; Hi, Yoon ; Seo, Jinhee. In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004144. Full description at Econpapers || Download paper |
| 2024 | Examining the effects of weather on online shopping cart abandonment: Evidence from an online retailing platform. (2024). Peng, Siyu ; Chen, Jing ; Li, Chenxi ; Sha, Xiqing ; Huang, Jinsong. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000341. Full description at Econpapers || Download paper |
| 2024 | Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation. (2024). Roh, Taewoo ; Kim, Yanghee ; Chae, Myoung-Jin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001206. Full description at Econpapers || Download paper |
| 2024 | The effects of motivated consumer innovativeness on consumer acceptance of autonomous delivery robots. (2024). Wu, Min ; Yuen, Kum Fai ; Qi, Angie Shi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003266. Full description at Econpapers || Download paper |
| 2024 | How do online sales channels affect global product purchases? The role of CSR and cross-country differences. (2024). Jan, Ihsan Ullah ; Lee, Hakyung ; Il, Dong ; Kim, Changju ; Wu, Kuang-Wen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s096969892400345x. Full description at Econpapers || Download paper |
| 2024 | How can we improve buyer experiences for the operations of e-grocery platforms? Towards a unified framework for digital service operations. (2024). Kar, Arpan Kumar ; Chakraborty, Debarun ; Basu, Bibaswan. In: International Journal of Production Economics. RePEc:eee:proeco:v:278:y:2024:i:c:s0925527324002743. Full description at Econpapers || Download paper |
| 2024 | What motivates consumers to adopt controversial green mobility innovations? The case of shared e-bikes and e-scooters. (2024). Flores, Phil Justice. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:208:y:2024:i:c:s004016252400492x. Full description at Econpapers || Download paper |
| 2024 | To fight or not? product introduction and channel selection in the presence of a platform’s private label. (2024). Bai, Xuanming ; Chu, Mingsen ; Li, Yongjian. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:181:y:2024:i:c:s1366554523003617. Full description at Econpapers || Download paper |
| 2024 | Mass evacuation planning for disasters management: A household evacuation route choice behavior analysis. (2024). Sheu, Jiuh-Biing. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:186:y:2024:i:c:s1366554524001352. Full description at Econpapers || Download paper |
| 2025 | Authentic Brand Ethicality: Conceptualization, Measurement, and Validation in the Fashion Industry. (2025). Hessel, Isabella Margaux ; Fischer, Peter Mathias ; Zeugner-Roth, Katharina Petra. In: Journal of Business Ethics. RePEc:kap:jbuset:v:196:y:2025:i:4:d:10.1007_s10551-024-05873-y. Full description at Econpapers || Download paper |
| 2024 | Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior. (2024). Mai, Xiaojun ; Zaidin, Norzaidahwati ; Long, Junyu. In: Future Business Journal. RePEc:spr:futbus:v:10:y:2024:i:1:d:10.1186_s43093-024-00370-0. Full description at Econpapers || Download paper |
| 2025 | War for talent or even enemy at the gate? Investigating the role of employer brand experience in talent retention. (2025). Azimi, Mohammad ; Sadeghvaziri, Faraz ; Ebrahimi, Elham ; Mozafari, Amin. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00440-x. Full description at Econpapers || Download paper |
| 2024 | Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales. (2024). McFarland, Richard G ; Kim, Yenee. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01015-y. Full description at Econpapers || Download paper |
Works by Maggie Geuens:
| Year | Title | Type | Cited |
|---|---|---|---|
| 2022 | How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes In: Ecosystem Services. [Full Text][Citation analysis] | article | 0 |
| 2009 | The proximity effect: The role of inter-item distance on reverse-item bias In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 16 |
| 2008 | The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias.(2008) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 16 | paper | |
| 2009 | A new measure of brand personality In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 113 |
| 2008 | A New Measure of Brand Personality.(2008) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 113 | paper | |
| 2010 | Motivated Consumer Innovativeness: Concept, measurement, and validation In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 51 |
| 2013 | The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 30 |
| 2016 | The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 3 |
| 2020 | If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value In: Journal of Business Research. [Full Text][Citation analysis] | article | 1 |
| 2023 | Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands In: Journal of Business Research. [Full Text][Citation analysis] | article | 3 |
| 2023 | How online grocery shopping drives private label food purchases In: Journal of Business Research. [Full Text][Citation analysis] | article | 2 |
| 2024 | How and when do virtual influencers positively affect consumer responses to endorsed brands? In: Journal of Business Research. [Full Text][Citation analysis] | article | 0 |
| 2005 | Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation In: Journal of Business Research. [Full Text][Citation analysis] | article | 24 |
| 2003 | Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation.(2003) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 24 | paper | |
| 2009 | Revising the myth of gay consumer innovativeness In: Journal of Business Research. [Full Text][Citation analysis] | article | 5 |
| 2009 | Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior In: Journal of Business Research. [Full Text][Citation analysis] | article | 48 |
| 2008 | Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior.(2008) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 48 | paper | |
| 2011 | Where does business research go from here? Food-for-thought on academic papers in business research In: Journal of Business Research. [Full Text][Citation analysis] | article | 1 |
| 2011 | Emotional advertising: Revisiting the role of product category In: Journal of Business Research. [Full Text][Citation analysis] | article | 24 |
| 2010 | Emotional advertising: Revisiting the Role of Product Category.(2010) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 24 | paper | |
| 2012 | Intention superiority perspectives on preference-decision consistency In: Journal of Business Research. [Full Text][Citation analysis] | article | 0 |
| 2011 | Intention Superiority Perspectives on Preference-decision Consistency.(2011) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 0 | paper | |
| 2013 | The influence of mood on attitude–behavior consistency In: Journal of Business Research. [Full Text][Citation analysis] | article | 5 |
| 2015 | Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit In: Journal of Business Research. [Full Text][Citation analysis] | article | 10 |
| 2016 | Scale format effects on response option interpretation and use In: Journal of Business Research. [Full Text][Citation analysis] | article | 5 |
| 2019 | Arming consumers against product placement: A comparison of factual and evaluative educational interventions In: Journal of Business Research. [Full Text][Citation analysis] | article | 4 |
| 2019 | Arming consumers against product placement: A comparison of factual and evaluative educational interventions.(2019) In: Post-Print. [Citation analysis] This paper has nother version. Agregated cites: 4 | paper | |
| 2018 | Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution In: Journal of Retailing and Consumer Services. [Full Text][Citation analysis] | article | 8 |
| 2010 | The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers In: Working Papers. [Full Text][Citation analysis] | paper | 0 |
| 2010 | The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers.(2010) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 0 | paper | |
| 2012 | Increasing choice satisfaction through goal-based labeling In: Marketing Letters. [Full Text][Citation analysis] | article | 1 |
| 2012 | A Motivational Account of the Question-Behavior Effect In: Journal of Consumer Research. [Full Text][Citation analysis] | article | 0 |
| 2011 | A Motivational Account of the Question-Behavior Effect.(2011) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 0 | paper | |
| 2013 | The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales In: Journal of Consumer Research. [Full Text][Citation analysis] | article | 7 |
| 2015 | The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level In: Journal of Consumer Research. [Full Text][Citation analysis] | article | 9 |
| 2002 | Developing a Short Affect Intensity Scale In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2002 | Media context and advertising effectiveness: The role of context appreciation and context-ad similarity In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 39 |
| 2003 | Assessing the impact of offline URL advertising In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 1 |
| 2003 | THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS’ EMOTIONS In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 3 |
| 2003 | Developing a typology of airport shoppers In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 18 |
| 2004 | IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 8 |
| 2004 | Need for Closure and Leisure of Youngsters In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2004 | Need for Closure, Gender and Social Self-Esteem of youngsters In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2004 | Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 1 |
| 2005 | Need for Closure and Youngsters’ Leisure Time Preferences In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 21 |
| 2005 | How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 13 |
| 2005 | Evaluation of age-related labels by senior citizens In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 14 |
| 2005 | Healthy or unhealthy slogans: That’s the question… In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2005 | Response Styles in Marketing Research : a Means And Covariance Structures Comparison of Modes of Data-Collection In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2005 | Explicit and Implicit Determinants of Fair-Trade Buying Behavior In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2006 | Consumer Innovativeness and GLB: A comparative study In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2006 | The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2006 | Co-branding in advertising: the issue of product and brand fit In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 1 |
| 2008 | Communicating the right emotion to generate help for connected versus unconnected others In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2008 | Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior. In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2008 | Using the Right Emotion to Promote the Right Product to the Right Person In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2008 | Motivated Consumer Innovativeness: Concept and Measurement In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 18 |
| 2008 | The Stability of Individual Response Styles In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 9 |
| 2009 | Motivated Consumer Innovativeness: Validation and Moderation In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2009 | Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2010 | Where do we go from here? Food for thought on academic papers in business research In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2010 | Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 0 |
| 2009 | Response Styles and how to Correct them In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 1 |
| 2014 | Do Pleasant Emotional Ads Make Consumers Like Your Brand More? In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 0 |
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