2
H index
2
i10 index
39
Citations
Cheung Kong Graduate School of Business | 2 H index 2 i10 index 39 Citations RESEARCH PRODUCTION: 3 Articles RESEARCH ACTIVITY: 1 years (2011 - 2012). See details. MORE DETAILS IN: ABOUT THIS REPORT: Permalink: http://citec.repec.org/pzh562 |
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Kaifu Zhang. | Is cited by: | Cites to: |
Year | Title of citing document |
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2023 | Targeted advertising and costly consumer search. (2023). Petrikait, Vaiva ; Burguet, Roberto. In: Economic Inquiry. RePEc:bla:ecinqu:v:61:y:2023:i:2:p:430-450. Full description at Econpapers || Download paper |
2023 | Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?. (2023). Sabri, Ouidade ; Mercanti-Guerin, Maria ; el Hana, Nadr. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:188:y:2023:i:c:s0040162522008186. Full description at Econpapers || Download paper |
2023 | A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency. (2023). Shin, Woochoel. In: Management Science. RePEc:inm:ormnsc:v:69:y:2023:i:8:p:4481-4497. Full description at Econpapers || Download paper |
2023 | Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis. (2023). Laroche, Michel ; Ahmad, Shimi Naurin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00218-6. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
---|---|---|---|
2012 | Content Contributor Management and Network Effects in a UGC Environment In: Marketing Science. [Full Text][Citation analysis] | article | 19 |
2012 | Contextual Advertising In: Marketing Science. [Full Text][Citation analysis] | article | 20 |
2011 | A theorem of the maximin and applications to Bayesian zero-sum games In: International Journal of Game Theory. [Full Text][Citation analysis] | article | 0 |
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