4
H index
3
i10 index
180
Citations
Vlerick Business School | 4 H index 3 i10 index 180 Citations RESEARCH PRODUCTION: 3 Articles 5 Papers RESEARCH ACTIVITY:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Kristof de Wulf. | Is cited by: | Cites to: |
| Year | Title of citing document |
|---|---|
| 2024 | Impact of Brand Personality on the Different Stages of Brand Loyalty:Gender Moderation. (2024). Islam, Md Mehedul. In: International Journal of Science and Business. RePEc:aif:journl:v:40:y:2024:i:1:p:140-160. Full description at Econpapers || Download paper |
| 2024 | How mortality salience hurts brands with different personalities. (2024). Landgraf, Polina ; Yang, Haiyang ; Stamatogiannakis, Antonios. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:2:p:308-324. Full description at Econpapers || Download paper |
| 2025 | The personality of luxury. A new measure and the effects of brand personality distinctiveness and congruence on consumer responses. (2025). Karpova, Aleksandra ; Balabanis, George. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006118. Full description at Econpapers || Download paper |
| 2025 | Smart product brands €“ The interrelation of smart products and buyer personality traits. (2025). Paetz, Friederike ; Schultz, Carsten D. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005162. Full description at Econpapers || Download paper |
| 2025 | Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication. (2025). Sadeque, Saalem ; Shar, Sanaullah ; Qazi, Asim ; Salam, Abdul ; Hussain, Shahid ; Seet, Pi-Shen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000050. Full description at Econpapers || Download paper |
| 2025 | Ethicality in B2B Service Delivery: Examining the Impact of Individual and Organisational Ethics on Firm Performance Through Ethical Leadership and Climate. (2025). Sreejesh, S ; Roy, Subhadip. In: Journal of Business Ethics. RePEc:kap:jbuset:v:198:y:2025:i:3:d:10.1007_s10551-024-05810-z. Full description at Econpapers || Download paper |
| 2025 | Electronic customer relationship management and reputation: drivers of customer satisfaction and loyalty in digital-only banking. (2025). Khobbakht, Farzaneh ; Ahmadi, Donya ; Haghighinasab, Manijeh. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:30:y:2025:i:1:d:10.1057_s41264-024-00297-1. Full description at Econpapers || Download paper |
| 2024 | How brand CSR responses to the pandemic impact brand value, growth, and rank. (2024). Rizkalla, Amy ; Taher, Ahmed. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03711-0. Full description at Econpapers || Download paper |
| 2024 | Dimensions of Brand Equity: A Hybrid Approach. (2024). Padmaja, V ; Srivastava, Govind Nath ; Tripathi, Abhinav P. In: Business Perspectives and Research. RePEc:sae:busper:v:12:y:2024:i:3:p:361-381. Full description at Econpapers || Download paper |
| 2025 | War for talent or even enemy at the gate? Investigating the role of employer brand experience in talent retention. (2025). Azimi, Mohammad ; Sadeghvaziri, Faraz ; Ebrahimi, Elham ; Mozafari, Amin. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00440-x. Full description at Econpapers || Download paper |
| Year | Title | Type | Cited |
|---|---|---|---|
| 2009 | A new measure of brand personality In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 119 |
| 2008 | A New Measure of Brand Personality.(2008) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 119 | paper | |
| 2003 | Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality In: Journal of Business Research. [Full Text][Citation analysis] | article | 34 |
| 2008 | Consumer learning and its impact on store format selection In: Journal of Retailing and Consumer Services. [Full Text][Citation analysis] | article | 5 |
| 2003 | The Relationship between Consumers Unethical Behavior and Customer Loyalty in a Retail Environment In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 20 |
| 2003 | Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 2 |
| 2000 | Relationship marketing effectiveness in retailing: a contingency approach In: Research Memorandum. [Full Text][Citation analysis] | paper | 0 |
| 2002 | Investments In Consumer Relationships - A Critical Reassessment And Model Extension In: Research Memorandum. [Full Text][Citation analysis] | paper | 0 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated November, 20 2025. Contact: CitEc Team