4
H index
3
i10 index
171
Citations
Vlerick Business School | 4 H index 3 i10 index 171 Citations RESEARCH PRODUCTION: 3 Articles 5 Papers RESEARCH ACTIVITY: 9 years (2000 - 2009). See details. MORE DETAILS IN: ABOUT THIS REPORT: Permalink: http://citec.repec.org/pde78 |
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Kristof de Wulf. | Is cited by: | Cites to: |
Year | Title of citing document |
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2023 | The influence of sound logo instruments on brand personality perceptions: An investigation of brand ruggedness and sophistication. (2023). Vanbergen, Noah ; Puligadda, Sanjay. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009961. Full description at Econpapers || Download paper |
2023 | Using integrated marketing communications to promote country personality via government websites. (2023). Wang, YE ; Liang, BO. In: Place Branding and Public Diplomacy. RePEc:pal:pbapdi:v:19:y:2023:i:1:d:10.1057_s41254-021-00221-7. Full description at Econpapers || Download paper |
2023 | A New Scale to Capture the Multidimensionality of Celebrity Image. (2023). Ghuman, Mandeep Kaur ; Parmar, Yadvinder ; Singh, Bikram Jit. In: Global Business Review. RePEc:sae:globus:v:24:y:2023:i:6:p:1251-1275. Full description at Econpapers || Download paper |
2023 | Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis. (2023). Maydeu-Olivares, Alberto. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00888-1. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
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2009 | A new measure of brand personality In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 112 |
2008 | A New Measure of Brand Personality.(2008) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 112 | paper | |
2003 | Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality In: Journal of Business Research. [Full Text][Citation analysis] | article | 33 |
2008 | Consumer learning and its impact on store format selection In: Journal of Retailing and Consumer Services. [Full Text][Citation analysis] | article | 5 |
2003 | The Relationship between Consumers’ Unethical Behavior and Customer Loyalty in a Retail Environment In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 19 |
2003 | Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] | paper | 2 |
2000 | Relationship marketing effectiveness in retailing: a contingency approach In: Research Memorandum. [Full Text][Citation analysis] | paper | 0 |
2002 | Investments In Consumer Relationships - A Critical Reassessment And Model Extension In: Research Memorandum. [Full Text][Citation analysis] | paper | 0 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated November, 3 2024. Contact: CitEc Team