Werner J. Reinartz : Citation Profile

Universität zu Köln

10

H index

10

i10 index

1082

Citations

RESEARCH PRODUCTION:

24

Articles

4

Papers

2

Books

40

Chapters

RESEARCH ACTIVITY:

   22 years (2002 - 2024). See details.
   Cites by year: 49
   Journals where Werner J. Reinartz has often published
   Relations with other researchers
   Recent citing documents: 211.    Total self citations: 6 (0.55 %)

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   Permalink: http://citec.repec.org/pre590
   Updated: 2026-05-02    RAS profile: 2024-10-09    
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Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Werner J. Reinartz.

Is cited by:

Ringle, Christian (5)

Sinkovics, Rudolf (5)

Al Mamun, Abdullah (3)

García-Rodríguez, Francisco J. (3)

Jackson, William (2)

Durand, Cédric (2)

Paesbrugghe, Bert (2)

Ferreira, Joao (2)

Prado-Roman, Camilo (2)

Itani, Omar (2)

Batiz-Lazo, Bernardo (2)

Cites to:

Weijters, Bert (5)

Bolton, Ruth (3)

Verhoef, Peter (3)

thesmar, david (3)

Hassan, Tarek (3)

Goldfarb, Avi (3)

Geyskens, Inge (3)

Shapiro, Carl (2)

Landier, Augustin (2)

Geuens, Maggie (2)

Sraer, David (2)

Main data

Where Werner J. Reinartz has published?

Journals with more than one article published# docs
International Journal of Research in Marketing6
Journal of the Academy of Marketing Science5
NIM Marketing Intelligence Review5
Journal of Retailing3
Marketing Review St.Gallen2

Working Papers Series with more than one paper published# docs
Post-Print / HAL4

Recent works citing Werner J. Reinartz (2025 and 2024)

YearTitle of citing document
2024Exploring Competitive Intelligence Effectiveness on SMEs Performance: The Meditating Influence of Entrepreneurial Orientation. (2024). Olorunsola, Folasade Funmi ; Sekhampu, Tshediso Joseph ; Lekunze, Joseph Nembo ; Nwosu, Tochukwu Thankgod ; Olaleye, Banji Rildwan. In: Virtual Economics. RePEc:aid:journl:v:7:y:2024:i:3:p:25-41.

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2024Attitudinal Loyalty Manifestation in Banking CSR: Cross-Buying Behavior and Customer Advocacy. (2024). Yudhi, Muhamad Bhayuta ; Famiola, Melia. In: Papers. RePEc:arx:papers:2404.11063.

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2024Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463.

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2025The impact of brand equity on vertical integration in franchise systems. (2025). Kayed, Mohammad ; Kacker, Manish ; Wu, Ruhai ; Sadeh, Farhad. In: Papers. RePEc:arx:papers:2508.06824.

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2025EXPERT EVALUATION OF ARTIFICIAL INTELLIGENCE OPPORTUNITIES IN THE TRAVEL AND TOURISM SECTOR. (2025). Stilic, Anelka ; Nicic, Milos ; Puska, Adis. In: Economic Thought and Practice. RePEc:avo:emipdu:v:34:y:2025:i:1:p:277-297.

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2024The Impact of Relationship Marketing Strategies on Customer Loyalty in the High-End Hair Salon Industry in Auckland. (2024). Wei-Sim, Jia ; Kularatne, Indrapriya. In: Journal of Regional Economics. RePEc:bba:j00009:v:3:y:2024:i:1:p:17-37:d:311.

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2024The Role of Social Media on Customer Relationship Management and Business Resilience among Agriculture Entrepreneurs. (2024). Kasim, Eley Suzana ; Hasan, Saad ; Habib, Mamun ; Syed, Sharifah Norzehan ; Daud, Dalila ; Padil, Hazlina Mohd. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:8:y:2024:i:12:p:3970-3984.

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2024The Influence of Succession Planning, Knowledge Sharing and Innovation Capability to Enhance Sustainability of Small and Medium-Sized Family Businesses€™ Socioemotional Wealth. (2024). Ju, Soon-Yew ; Abu, Zaidatul Nadiah ; Mat, Nor Khairunnisa ; Abd, Nurul Nadia ; Kong, Lai-Kuan. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:8:y:2024:i:9:p:2472-2488.

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2025Do Quality Information, Price and Time Saving Advantages Attract Mobile Apps Customers. (2025). Abdullah, Salina ; Arshad, Yusri ; Azwa, Anis Izzatul ; Syed, Sharifah Norhafiza. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:issue-4:p:362-369.

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2024Inclusive urban entrepreneurial ecosystem: An exploration of factors affecting organizational ambidexterity. (2024). Amiri, Saba ; Sakhdari, Kamal ; Shakiba, Hojjat ; Pazhouhan, Ayoub. In: Annals of Public and Cooperative Economics. RePEc:bla:annpce:v:95:y:2024:i:1:p:275-300.

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2024Eco‐innovation and environmental performance: Insights from Spanish wine companies. (2024). Carchano, Marcos ; Carrasco, Inmaculada ; Gonzalez, Angela. In: Annals of Public and Cooperative Economics. RePEc:bla:annpce:v:95:y:2024:i:2:p:595-623.

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2024Overcoming strategies for supply chain digitization barriers: Implications for sustainable development goals. (2024). Pratap, Saurabh ; Paul, Sanjoy Kumar ; Pant, Pushpesh ; Dadsena, Krishna Kumar. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:33:y:2024:i:5:p:3887-3910.

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2024When Business Model Innovation Creates Value for Companies: A Meta‐Analysis on Institutional Contingencies. (2024). Ilyas, Imran M ; Kammerlander, Nadine ; Turturea, Roxana ; van Essen, Marc. In: Journal of Management Studies. RePEc:bla:jomstd:v:61:y:2024:i:5:p:1825-1883.

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2024Determinants of adoption of climate resilient agricultural solutions. (2024). Shrestha, Sujata ; Aryal, Kamal ; Udas, Erica ; Maharjan, Shirish. In: Agricultural Systems. RePEc:eee:agisys:v:221:y:2024:i:c:s0308521x24002890.

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2025What drives citations in tourism research?. (2025). Zhang, DI ; Shao, Yuhong ; Huang, Songshan. In: Annals of Tourism Research. RePEc:eee:anture:v:110:y:2025:i:c:s0160738324001476.

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2024Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data. (2024). Gonalves, Helena Martins ; Santos, Susana. In: European Management Journal. RePEc:eee:eurman:v:42:y:2024:i:3:p:397-413.

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2025How digital transformation reduces stock Price crash risk: Unpacking the roles of financing and efficiency. (2025). Liang, Zhentang ; Zhao, Yunying ; Wang, Wenju. In: International Review of Financial Analysis. RePEc:eee:finana:v:107:y:2025:i:c:s1057521925005952.

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2024Going digital EMNEs: The role of digital maturity capability. (2024). Leao, Pablo ; Leme, Maria Tereza ; Oliveira, Luis ; Fleury, Afonso. In: International Business Review. RePEc:eee:iburev:v:33:y:2024:i:4:s0969593124000180.

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2024Unveiling the dynamics of exporting firms: How social media shapes export costs and relationships. (2024). Lopez-Belbeze, Pilar ; Rialp, Josep ; Alarcon-del-Amo, Maria-del-Carmen, . In: International Business Review. RePEc:eee:iburev:v:33:y:2024:i:5:s0969593124000738.

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2025Resilience of GVC suppliers in politically unstable regions: The roles of governance and trust. (2025). Choksy, Umair Shafi ; Shamim, Saqib ; Jawad, Maaha ; Glgeci, Ismail ; Khan, Zaheer ; Kurt, Yusuf. In: International Business Review. RePEc:eee:iburev:v:34:y:2025:i:6:s0969593125000782.

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2024Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions. (2024). Mangus, Stephanie M ; Sridhar, Shrihari ; Garretson, Judith Anne ; Shi, Huanhuan ; Jones, Eli. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:2:p:194-219.

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2024Does bigger still mean better? How digital transformation affects the market share–profitability relationship. (2024). Edeling, Alexander ; Sklenarz, Felix Anton ; Himme, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:4:p:648-670.

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2024The contingent effects of innovative digital sales technologies on B2B firms’ financial performance. (2024). Haumann, Till ; Alavi, Sascha ; Oproiescu, Alexandru Ionut ; Schmitz, Christian ; Wieseke, Jan ; Friess, Maximilian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:4:p:703-723.

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2025Measuring the long-term impact of business school research on academia, teaching, society and decision makers. (2025). Jack, Andrew ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:1:p:1-12.

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2025Impact and mechanism of digital transformation on performance in manufacturing firms. (2025). Wei, Jiangying ; Shen, Yang. In: Innovation and Green Development. RePEc:eee:ingrde:v:4:y:2025:i:1:s2949753125000025.

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2025Predictors of Cultural Intelligence: Automated Machine Learning vs. PLS-SEM. (2025). Rickley, Marketa ; Dong, Longzhu ; Alon, Ilan ; Malmin, Hilde ; Taras, Vas. In: Journal of International Management. RePEc:eee:intman:v:31:y:2025:i:5:s1075425325000687.

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2024Beyond information availability: Specifying the dimensions of consumer perceived brand transparency. (2024). Sansome, Kate ; Conduit, Jodie ; Wilkie, Dean. In: Journal of Business Research. RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323007178.

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2024Understanding consumer behavior during and after a Pandemic: Implications for customer lifetime value prediction models. (2024). Thomasen, Sophie ; Thomsen, Charlotte Hjerrild ; Tudoran, Ana Alina. In: Journal of Business Research. RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000316.

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2024Unveiling the dimensions of digital transformation: A comprehensive taxonomy and assessment model for business. (2024). Hung, Yun-Wei ; Kao, Ling-Jing ; Lin, Hung-Tse ; Chiu, Chih-Chou ; Lu, Cheng-Chin. In: Journal of Business Research. RePEc:eee:jbrese:v:176:y:2024:i:c:s0148296324000997.

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2024Personalized touchpoints and customer experience: A conceptual synthesis. (2024). Weippert, Marco ; Weidig, Jakob ; Kuehnl, Christina. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001450.

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2024Assessing the firm-level financial consequences of clustering. (2024). Butt, Moeen Naseer ; Baig, Ahmed S. In: Journal of Business Research. RePEc:eee:jbrese:v:178:y:2024:i:c:s0148296324001577.

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2024Artificial intelligence and consumer behavior: From predictive to generative AI. (2024). Puntoni, Stefano ; Hermann, Erik. In: Journal of Business Research. RePEc:eee:jbrese:v:180:y:2024:i:c:s0148296324002248.

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2024Entrepreneurial curiosity and firm innovation: Exploring the mediating role of information search in new technology ventures. (2024). Kusi, Samuel Yaw ; Adomako, Samuel ; Nguyen, Nguyen Phong ; Ahsan, Mujtaba ; Cowden, Birton. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324002911.

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2024Expanding the boundaries of digital orientation research: Scale development and validation. (2024). Strese, Steffen ; Fengel, Florian ; Hedwig, Corinna Vera ; Kindermann, Bastian. In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324003990.

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2025Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis. (2025). Henkel, Sven ; Krause, Franziska ; Sprl-Wang, Katja. In: Journal of Business Research. RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004958.

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2025Can marketing reduce inequality? Evidence from marketing science. (2025). Lim, Weng Marc ; Ashik, Farhan ; Voola, Ranjit ; Vassallo, Jarrod P. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005575.

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2025Navigating the future of B2B marketing: The transformative impact of the industrial metaverse. (2025). Reinartz, Werner ; Bamberger, Boas ; Ulaga, Wolfgang. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005617.

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2025Is it contagious? The effect of fear of failure on employee satisfaction. (2025). Schrewentigges, Lisa ; Strese, Steffen ; Rssig, Sarah-Alena ; Hedwig, Corinna Vera. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005630.

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2025How does user participation mode of “User-led” and “Firm-led” realize product innovation?. (2025). Li, Xiaodong Marcus ; Xia, Zhenghao Michael. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005794.

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2025Intellectual property protection and firm risk: How service transition and knowledge intensity mitigate the loss of strategic resources. (2025). Hudson, Kerry ; Morgan, Robert E. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324006222.

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2025B2B market segmentation – An analysis of current practices and their implications. (2025). Clarke, Ann Hjbjerg ; Cortez, Roberto Mora ; Freytag, Per Vagn. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006489.

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2025Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies. (2025). Ulaga, Wolfgang ; Ahmed, Tanvir ; Wirtz, Jochen ; Kowalkowski, Christian ; Jaakkola, Elina ; Holmlund, Maria. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006696.

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2025Platforms, infrastructures and the Futures of market society. (2025). Araujo, Luis ; Hagberg, Johan ; Chimenti, Gianluca. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006714.

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2025Managing change when integrating artificial intelligence (AI) into the retail value chain: The AI implementation compass. (2025). Oosthuizen, Kim ; Botha, Elsamari ; Robertson, Jeandri ; Montecchi, Matteo. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296325000219.

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2025In-store technology personalization: A typology and research agenda based on type of automation and data collection. (2025). Baltin, Anne-Sophie ; de Regt, Anouk ; Henkel, Sven ; Merfeld, Katrin ; Klein, Jan F. In: Journal of Business Research. RePEc:eee:jbrese:v:191:y:2025:i:c:s0148296325000591.

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2025The B2B sharing economy: Framework, implications, and future research. (2025). Benoit, Sabine ; Merfeld, Katrin ; Schaefers, Tobias ; Andreassen, Tor Wallin. In: Journal of Business Research. RePEc:eee:jbrese:v:191:y:2025:i:c:s0148296325000670.

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2025AI-capable relationship marketing: Shaping the future of customer relationships. (2025). Roy, Sanjit K ; Tehrani, Ali N ; Pandit, Ameet ; Apostolidis, Chrysostomos ; Ray, Subhasis. In: Journal of Business Research. RePEc:eee:jbrese:v:192:y:2025:i:c:s0148296325001328.

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2025Salesperson self-esteem: Measure development and validation. (2025). John-Mariadoss, Babu ; Pomirleanu, Nadia. In: Journal of Business Research. RePEc:eee:jbrese:v:196:y:2025:i:c:s0148296325002450.

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2025Online retail formats and product sales performance: The moderating role of product characteristics. (2025). Ho, Joon ; Good, Valerie ; Wang, Hao. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003327.

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2025B2B manufacturers in pursuit of Product-as-a-Service: Motivations, barriers, and approaches. (2025). Hedvall, K ; Benedettini, O ; Blmel, J H ; Arsenovic, J ; Kristensson, P. In: Journal of Business Research. RePEc:eee:jbrese:v:199:y:2025:i:c:s014829632500390x.

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2025The impact of a flagship store opening on firm value: evidence from an event study. (2025). Kargin, Sinem ; Lamey, Lien. In: Journal of Business Research. RePEc:eee:jbrese:v:199:y:2025:i:c:s0148296325004060.

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2025You plan to manipulate me: A persuasion knowledge perspective for understanding the effects of AI-assisted selling. (2025). Zhu, Youping ; Wang, Haoding ; Liu, Dewen. In: Journal of Business Research. RePEc:eee:jbrese:v:200:y:2025:i:c:s0148296325004217.

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2025The subscription business model and new venture viability during a crisis. (2025). Zhou, William C ; Li, Sunny ; Jia, Peiyi. In: Journal of Business Research. RePEc:eee:jbrese:v:200:y:2025:i:c:s0148296325004837.

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2025Conceptualizing post-sales relationship management in B2B markets: review, synthesis, and recommendations for future research. (2025). Fombelle, Paul W ; Boylan, Nicole M ; Jenkins, Mason R ; Voorhees, Clay M ; Bauer, Carlos. In: Journal of Business Research. RePEc:eee:jbrese:v:201:y:2025:i:c:s0148296325005235.

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2026Customer delight in AI-driven services. (2026). Romani, Simona ; Grappi, Silvia ; Bagozzi, Richard P ; Monsurr, Luigi ; Querci, Ilaria. In: Journal of Business Research. RePEc:eee:jbrese:v:203:y:2026:i:c:s0148296325006319.

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2024Artificial intelligence is the magic wand making customer-centric a reality! An investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment. (2024). Zhang, Yunfeng ; Akram, Umair ; Cai, Shukai ; Bilal, Muhammad ; Halibas, Alrence. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004253.

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2024From redesign to revenue: Measuring the effects of servicescape remodeling on customer lifetime value. (2024). Valentini, Tony ; Castran, Herbert ; Roederer, Claire. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004320.

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2024Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry. (2024). Molina-Moreno, Valentn ; Moral-Cuadra, Salvador ; Glvez-Snchez, Francisco Jess ; Molina-Prados, Aida. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001322.

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2025€œIll do it for myself€ : Enhancing customer value through online product customization experience. (2025). Ettis, Saaid Aboubaker ; Sellami, Achraf. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004399.

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2025Revitalizing retail: The roles of functionality and recreation in shaping mall experiences in a changing retail era. (2025). Mitchell, Vince ; Vilnai-Yavetz, Iris ; Gilboa, Shaked. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000116.

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2025The way out €“ Customer benefits and self-service satisfaction in cashierless shopping systems. (2025). Paetz, Friederike ; Schultz, Carsten D. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000591.

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2025The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye. (2025). Yuksektepe, Meltem ; Hasiloglu, Selcuk Burak. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:86:y:2025:i:c:s0969698925001171.

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2026A dual-theory examination of price guarantee advertising believability and its impact on consumer trust, satisfaction, and repurchase in retail. (2026). Phillips, Megan ; Hoo, Khim Kheong ; Wooliscroft, Ben. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:88:y:2026:i:c:s0969698925003364.

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2026Religious sensitivity in controversial advertising: A comparative study of consumer behavior in Pakistan and Hungary. (2026). Rasool, Shahid ; Ul, Qurat ; Zeshan, Muhammad ; Chaney, Damien. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:89:y:2026:i:pa:s0969698925003704.

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2024Understanding customers’ choice for digital D2C versus multi-brand operations. (2024). Becker, Jan U ; Kalayci, Eda ; Barrot, Christian. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:2:p:256-273.

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2024Explaining physical retail store closures in digital times. (2024). Marchand, Andr ; Kupfer, Ann-Kristin ; Hennig-Thurau, Thorsten. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:4:p:512-531.

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2025The impact of brand equity on vertical integration in franchise systems. (2025). Kayed, Mohammad ; Sadeh, Farhad ; Wu, Ruhai ; Kacker, Manish. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:2:p:197-216.

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2025Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior. (2025). , Tammo ; Gijsenberg, Maarten J ; Hirche, Christian F. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:3:p:473-492.

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2025The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach. (2025). Gao, Lily ; Sese, Javier F ; Melero-Polo, Igucel. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:3:p:493-517.

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2024Communal grant and land allocation effect on native land disputation in Malaysia. (2024). Lyndon, Novel ; Saad, Suhana ; Ramli, Zaimah ; Jamaluddin, Faathirah ; Azima, A M. In: Land Use Policy. RePEc:eee:lauspo:v:147:y:2024:i:c:s0264837724002904.

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2024Managing resources for digital transformation in supply chain integration: The role of hybrid governance structures. (2024). Frank, Alejandro G ; Kliemann, Francisco Jos ; de Sousa, Paulo Renato ; Benitez, Guilherme Brittes ; Franco, Cintia Wilke. In: International Journal of Production Economics. RePEc:eee:proeco:v:278:y:2024:i:c:s0925527324002858.

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2025Credit where its due: The synergy of trade credit and innovation in R&D-driven firms. (2025). Karako, Bahadir. In: International Journal of Production Economics. RePEc:eee:proeco:v:283:y:2025:i:c:s0925527325000611.

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2025Artificial Intelligence capabilities in Digital Servitization: Identifying digital opportunities for different service types. (2025). Ayala, Nstor Fabin ; da Silva, Jassen Rodrigues ; Cannarozzo, Maria Auxiliadora ; Saccani, Nicola ; Frank, Alejandro G. In: International Journal of Production Economics. RePEc:eee:proeco:v:284:y:2025:i:c:s0925527325000891.

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2025Research on related party transactions (RPTs): a systematic review and bibliometric analysis. (2025). Hassan, Kabir M ; Chandra, Abhijeet ; Pattnaik, Debidutta ; Mishra, Rohan Kumar. In: International Review of Economics & Finance. RePEc:eee:reveco:v:103:y:2025:i:c:s105905602500632x.

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2024Artificial intelligence, wage dynamics, and inequality: Empirical evidence from Chinese listed firms. (2024). Zhang, Qingcui ; Wang, Wei ; Wu, Yongqiu ; Lin, Zhiwei. In: International Review of Economics & Finance. RePEc:eee:reveco:v:96:y:2024:i:pc:s1059056024007317.

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2025Exploring the digital era: Has digital technology innovation reshaped investment efficiency in Chinese enterprises?. (2025). Gao, Xing ; Guo, Chong ; Quan, Lei ; Lai, Xiaobing. In: Research in International Business and Finance. RePEc:eee:riibaf:v:75:y:2025:i:c:s0275531924005221.

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2025ESG performance and total factor productivity of enterprises: the role of digitization. (2025). Jimnez-Zarco, Ana Isabel ; Yuan, Xuemei ; Zheng, Zhiqiang ; Geng, Yini. In: Research in International Business and Finance. RePEc:eee:riibaf:v:77:y:2025:i:pa:s027553192500176x.

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2025Trade liberalization and digital servitization: A study based on microdata from chinese manufacturing firms. (2025). Ji, Jie. In: Structural Change and Economic Dynamics. RePEc:eee:streco:v:75:y:2025:i:c:p:654-675.

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2024Working through frame incongruences: A process perspective on (re)framing for digital servitization. (2024). Frandsen, Thomas ; Raja, Jawwad Z ; Golgeci, Ismail ; Neufang, Isabelle Fabienne. In: Technovation. RePEc:eee:techno:v:129:y:2024:i:c:s016649722300202x.

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2025Cybersecurity resilience and innovation ecosystems for sustainable business excellence: Examining the dramatic changes in the macroeconomic business environment. (2025). Wamba, Samuel Fosso ; Mariani, Marcello ; Chatterjee, Sheshadri ; Singh, Kuldeep. In: Technovation. RePEc:eee:techno:v:143:y:2025:i:c:s0166497225000513.

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2025Enhancing performance through CSR absorptive capacity: Understanding the role of technological and organizational innovation. (2025). Ferrn-Vlchez, Vera ; Jimnez-Castillo, David ; Martos-Pedrero, Antonio. In: Technovation. RePEc:eee:techno:v:146:y:2025:i:c:s0166497225001294.

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2024The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model. (2024). Rodriguez-Lopez, Maria Eugenia ; Alcantara-Pilar, Juan Miguel ; Higueras-Castillo, Elena ; Rojas-Lamorena, Alvaro J. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006716.

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2024Impact of digital burnout on the use of digital consumer platforms. (2024). Henriques, Paulo Lopes ; Ribeiro, Joana ; Jeronimo, Helena Mateus ; da Silva, Filipa Pires. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523008570.

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2024Consumers continuance intention towards metaverse-based virtual stores: A multi-study perspective. (2024). Rana, Nripendra P ; Chakraborty, Debarun ; Polisetty, Aruna. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:203:y:2024:i:c:s0040162524002014.

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2024The role of lean, agility and learning ambidexterity in Industry 4.0 implementations. (2024). Hurriyet, Hilal ; Nakandala, Dilupa ; Elias, Arun. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:206:y:2024:i:c:s0040162524003299.

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2024A glamorous but highly stressful job: The role of social media-afforded status in micro-celebrity stress coping. (2024). Hu, Anqi ; Yuan, Ruizhi ; Chen, Ruolan ; Liu, Martin J. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:209:y:2024:i:c:s0040162524005894.

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2024The metaverse, a new frontier for innovative business models. (2024). Mati, Cosmin ; Trnovanu, Andrei-Constantin ; Iu, Julia-Anamaria ; Nstase, Marian ; Pricopoaia, Oana ; Cristache, Nicoleta. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:209:y:2024:i:c:s004016252400636x.

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2025Fostering responsible AI adoption in startups through entrepreneurial orientation: A sustainable approach. (2025). Alshibani, Safiya Mukhtar ; Korayim, Diana ; Mehrotra, Ankit ; Agarwal, Vaishali. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:219:y:2025:i:c:s0040162525003038.

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2025Impact of e-waste regulations on firms R&D and marketing expenditures: Insights for a circular economy. (2025). Alghafes, Rsha ; Mohsen, Jasmine ; Singh, Ashutosh ; Mehrotra, Ankit. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:220:y:2025:i:c:s0040162525003373.

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2025Understanding mass-market electric vehicle adoption: Integrating diffusion of innovation theory with risk mitigation strategy in Germany. (2025). Wintgens, Sander ; Enkel, Ellen. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:220:y:2025:i:c:s0040162525003609.

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2024Resistance to O2O technology platform adoption among small retailers: The influence of visibility and discoverability. (2024). Chawla, Umesh ; Verma, Balraj ; Mittal, Amit. In: Technology in Society. RePEc:eee:teinso:v:76:y:2024:i:c:s0160791x24000307.

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2024Digital transformation and its effect on resource allocation efficiency and productivity in Chinese corporations. (2024). Jiang, Weijie ; Li, Jiaye. In: Technology in Society. RePEc:eee:teinso:v:78:y:2024:i:c:s0160791x24001866.

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2025Harnessing AI capabilities and green entrepreneurial orientation for sustainable SME performance using SEM analysis approach. (2025). Alwakid, Wafa Naif ; Dahri, Nisar Ahmed. In: Technology in Society. RePEc:eee:teinso:v:83:y:2025:i:c:s0160791x25001976.

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2026Corporate productivity transformation under the innovation paradigm: The role and impact of artificial intelligence. (2026). Zhang, Yulin ; Fu, YU ; Yu, Yuanchun ; Chen, Yijun ; Wang, Menghan. In: Technology in Society. RePEc:eee:teinso:v:84:y:2026:i:c:s0160791x25003318.

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2025Understanding the influence of past driving experience on electric vehicle purchase intention in China. (2025). Jiang, Yuting ; Thomopoulos, Nikolas ; Li, Jason ; Fu, Qian. In: Transport Policy. RePEc:eee:trapol:v:162:y:2025:i:c:p:270-282.

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2026Incorporating risk perception and adaptive behavioral intention into new evacuation standards: Airline passengers’ responses to aviation emergencies. (2026). Yang, Mingming ; Xue, KE ; Shao, Quan. In: Transport Policy. RePEc:eee:trapol:v:176:y:2026:i:c:s0967070x25004019.

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2024Cutting-Edge Digital Tools in the Area of Marketing Communication and Sales Used by SMEs versus Economic Results- Evidence from Poland. (2024). Rydzewska, Alina ; Szwajca, Danuta. In: European Research Studies Journal. RePEc:ers:journl:v:xxvii:y:2024:i:4:p:109-134.

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2024AI-Driven Chatbots in CRM: Economic and Managerial Implications across Industries. (2024). Boustany, Zaher ; Dagher, Jean ; Khneyzer, Chadi. In: Administrative Sciences. RePEc:gam:jadmsc:v:14:y:2024:i:8:p:182-:d:1459192.

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2025Unpacking the Dynamics of Heritage-Led Regeneration: A Structural Equation Modeling Approach for Traditional Villages of Hebei, China. (2025). Pan, Liyue ; Hakimi, Hazwan Ariff ; Yang, Yang ; Azmi, Nur Farhana. In: Land. RePEc:gam:jlands:v:14:y:2025:i:9:p:1925-:d:1754756.

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2024Innovation Prioritization Decisions in the Product–Service Supply Chain: The Impact of Data Mining and Information Sharing Strategies. (2024). Shi, Jinfa ; Su, Yongqiang ; Liu, Wei. In: Mathematics. RePEc:gam:jmathe:v:12:y:2024:i:24:p:3903-:d:1541515.

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2024Innovation-Driven E-Commerce Growth in the EU: An Empirical Study of the Propensity for Online Purchases and Sustainable Consumption. (2024). Grzelak, Maria M ; Sharma, Gagan Deep ; Roszko-Wojtowicz, Elbieta ; Daska-Borsiak, Barbara. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:4:p:1563-:d:1338084.

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More than 100 citations found, this list is not complete...

Works by Werner J. Reinartz:

YearTitleTypeCited
2009An empirical comparison of the efficacy of covariance-based and variance-based SEM In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article519
2019The impact of digital transformation on the retailing value chain In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article99
2021A retrospective review of the first 35 years of the International Journal of Research in Marketing In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article9
2021Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article0
2022Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article18
2023The managerial relevance of marketing science: Properties and genesis In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article1
2008Investigating cross-buying and customer loyalty In: Journal of Interactive Marketing.
[Full Text][Citation analysis]		article20
2011Retailing Innovations in a Globalizing Retail Market Environment In: Journal of Retailing.
[Full Text][Citation analysis]		article52
2021Capturing Retailers’ Brand and Customer Focus In: Journal of Retailing.
[Full Text][Citation analysis]		article3
2023Reimagining personalization in the physical store In: Journal of Retailing.
[Full Text][Citation analysis]		article7
2009The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success In: Post-Print.
[Citation analysis]		paper0
2011Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully In: Post-Print.
[Citation analysis]		paper177
2012Financial Performance Outcomes of B2B Customer Solution Offerings In: Post-Print.
[Citation analysis]		paper0
2017Modeling customer lifetime value, retention, and churn In: Post-Print.
[Citation analysis]		paper4
2022Modeling Customer Lifetime Value, Retention, and Churn.(2022) In: Springer Books.
[Citation analysis]
This paper has nother version. Agregated cites: 4		chapter
2011Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? In: Schmalenbach Business Review (sbr).
[Full Text][Citation analysis]		article2
2008Decision Models for Customer Relationship Management (CRM) In: International Series in Operations Research & Management Science.
[Citation analysis]		chapter7
2017When and why do customer solutions pay off in business markets? In: Journal of the Academy of Marketing Science.
[Full Text][Citation analysis]		article21
2018Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges In: Journal of the Academy of Marketing Science.
[Full Text][Citation analysis]		article26
2018Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges.(2018) In: Journal of the Academy of Marketing Science.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 26		article
2019Improving customer profit predictions with customer mindset metrics through multiple overimputation In: Journal of the Academy of Marketing Science.
[Full Text][Citation analysis]		article6
2024Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success In: Journal of the Academy of Marketing Science.
[Full Text][Citation analysis]		article0
2006Understanding Customer Loyalty Programs In: Springer Books.
[Citation analysis]		chapter5
2010Understanding Customer Loyalty Programs.(2010) In: Springer Books.
[Citation analysis]
This paper has nother version. Agregated cites: 5		chapter
2012Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit In: Springer Books.
[Citation analysis]		chapter0
2012Customer Relationship Management In: Springer Texts in Business and Economics.
[Citation analysis]		book64
2018Customer Relationship Management.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 64		book
2012Strategic Customer Relationship Management Today In: Springer Texts in Business and Economics.
[Citation analysis]		chapter4
2012Loyalty Programs: Design and Effectiveness In: Springer Texts in Business and Economics.
[Citation analysis]		chapter4
2018Loyalty Programs: Design and Effectiveness.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 4		chapter
2012Campaign Management In: Springer Texts in Business and Economics.
[Citation analysis]		chapter0
2018Campaign Management.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 0		chapter
2012Impact of CRM on Marketing Channels In: Springer Texts in Business and Economics.
[Citation analysis]		chapter1
2018Impact of CRM on Marketing Channels.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 1		chapter
2012Customer Relationship Management Issues in the Business-To-Business Context In: Springer Texts in Business and Economics.
[Citation analysis]		chapter1
2012Customer Privacy Concerns and Privacy Protective Responses In: Springer Texts in Business and Economics.
[Citation analysis]		chapter1
2018Customer Privacy Concerns and Privacy Protective Responses.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 1		chapter
2012Applications of CRM in B2B and B2C Scenarios (Part I) In: Springer Texts in Business and Economics.
[Citation analysis]		chapter0
2012Applications of CRM in B2B and B2C Scenarios (Part II).(2012) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 0		chapter
2018Applications of CRM in B2B and B2C Scenarios Part I.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 0		chapter
2018Applications of CRM in B2B and B2C Scenarios Part II.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 0		chapter
2012Future of CRM In: Springer Texts in Business and Economics.
[Citation analysis]		chapter3
2018Future of CRM.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 3		chapter
2012Relationship Marketing and the Concept of Customer Value In: Springer Texts in Business and Economics.
[Citation analysis]		chapter1
2012Strategic CRM In: Springer Texts in Business and Economics.
[Citation analysis]		chapter0
2018Strategic CRM.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 0		chapter
2012Implementing the CRM Strategy In: Springer Texts in Business and Economics.
[Citation analysis]		chapter0
2018Implementing the CRM Strategy.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 0		chapter
2012Customer Analytics Part I In: Springer Texts in Business and Economics.
[Citation analysis]		chapter0
2012Customer Analytics Part II.(2012) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 0		chapter
2018Customer Analytics Part I.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 0		chapter
2018Customer Analytics Part II.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 0		chapter
2012Data Mining In: Springer Texts in Business and Economics.
[Citation analysis]		chapter0
2018Data Mining.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 0		chapter
2012Using Databases In: Springer Texts in Business and Economics.
[Citation analysis]		chapter0
2018Using Databases.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 0		chapter
2012Software Tools and Dashboards In: Springer Texts in Business and Economics.
[Citation analysis]		chapter0
2018Software Tools and Dashboards.(2018) In: Springer Texts in Business and Economics.
[Citation analysis]
This paper has nother version. Agregated cites: 0		chapter
2018Strategic CRM Today In: Springer Texts in Business and Economics.
[Citation analysis]		chapter0
2018CRM Issues in the Business-To-Business Context In: Springer Texts in Business and Economics.
[Citation analysis]		chapter0
2018CRM in Social Media In: Springer Texts in Business and Economics.
[Citation analysis]		chapter0
2018Concepts of Customer Value In: Springer Texts in Business and Economics.
[Citation analysis]		chapter2
2002Customizing Prices in Online Markets In: Symphonya. Emerging Issues in Management.
[Full Text][Citation analysis]		article6
2019Reinventing the Retailer: Retaining Relevance and Customer Access In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2019The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2017Digital Transformation and Value Creation: Sea Change Ahead In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article17
2017Editorial In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2017From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article2
2021Towards Perpetual Brand-Consumer Relationships In: Marketing Review St.Gallen.
[Full Text][Citation analysis]		article0
2021Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management In: Marketing Review St.Gallen.
[Full Text][Citation analysis]		article0

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated March, 14 2026. Contact: CitEc Team