Marketing Review St.Gallen / Universität St.Gallen, Institut für Marketing und Customer Insight
Citation Profile [Updated: 2025-11-20 18:08:17]
5 Years H Index
3
Impact Factor (IF)
0.01
5 Years IF
0.01
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2016 | 0 | 0.5 | 0 | 0 | 64 | 64 | 5 | 0 | 0 | 0 | 0 | 0 | 0.2 | |||||
| 2017 | 0.02 | 0.52 | 0.01 | 0.02 | 75 | 139 | 5 | 1 | 1 | 64 | 1 | 64 | 1 | 1 | 100 | 0 | 0.21 | |
| 2018 | 0.01 | 0.53 | 0.01 | 0.01 | 73 | 212 | 5 | 3 | 4 | 139 | 2 | 139 | 2 | 3 | 100 | 0 | 0.22 | |
| 2019 | 0.01 | 0.54 | 0.02 | 0.01 | 53 | 265 | 1 | 4 | 8 | 148 | 1 | 212 | 3 | 4 | 100 | 1 | 0.02 | 0.21 |
| 2020 | 0.02 | 0.64 | 0.02 | 0.01 | 54 | 319 | 2 | 5 | 13 | 126 | 2 | 265 | 3 | 1 | 20 | 0 | 0.3 | |
| 2021 | 0 | 0.74 | 0.01 | 0.01 | 49 | 368 | 1 | 3 | 16 | 107 | 319 | 2 | 2 | 66.7 | 1 | 0.02 | 0.27 | |
| 2022 | 0 | 0.74 | 0 | 0 | 48 | 416 | 0 | 16 | 103 | 304 | 0 | 0 | 0.22 | |||||
| 2023 | 0 | 0.7 | 0 | 0 | 49 | 465 | 0 | 16 | 97 | 277 | 0 | 0 | 0.2 | |||||
| 2024 | 0.01 | 0.82 | 0.02 | 0.01 | 40 | 505 | 0 | 8 | 24 | 97 | 1 | 253 | 3 | 0 | 0 | 0.24 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2016 | Personalisiertes und dynamisches Pricing aus Einzelhandels- und Verbrauchersicht. (2016). Kalka, Regine ; Ziehe, Nikola ; Kramer, Andreas. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:275881. Full description at Econpapers || Download paper | 5 |
| 2 | 2018 | The Big Four of Influencer Marketing - A Typology of Influencers. (2018). Gross, Jana ; von Wangenheim, Florian. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:275968. Full description at Econpapers || Download paper | 4 |
| 3 | 2017 | Disruption at the Door - A Taxonomy on Subscription Models in Retailing. (2017). Bottger, Tim ; Rudolph, Thomas ; Bischof, Severin Friedrich ; Weiler, Natalie. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:275935. Full description at Econpapers || Download paper | 3 |
| 4 | 2018 | Sensing the Vocal Age - Managing Voice Touchpoints on Alexa. (2018). Schuller, Sophie ; Gollnhofer, Johanna Franziska. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:275987. Full description at Econpapers || Download paper | 2 |
| 5 | 2020 | Customer Foresight - Practice How to Access Future Markets Through Extraordinary People. (2020). Hofmann, Rupert. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:276088. Full description at Econpapers || Download paper | 1 |
| 6 | 2022 | When Brands Take a Stand - Navigating Emotional Reactions to Brand Activism. (2022). Wannow, Stefanie ; Haupt, Martin. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:276182. Full description at Econpapers || Download paper | 1 |
| 7 | 2017 | Video: The New Rules of Communication. (2017). Herhausen, Dennis ; Mossner, Christian. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:275902. Full description at Econpapers || Download paper | 1 |
| 8 | 2020 | Cashierless Stores â the New Way to the Customer?. (2020). Lienhard, Severin ; Schogel, Marcus. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:276071. Full description at Econpapers || Download paper | 1 |
| 9 | 2021 | Schweizer Konsumenten-verhalten und Marken-kommunikation in Zeiten der Covid-19-Pandemie. (2021). Vario, Marco ; Gollnhofer, Johanna Franziska ; Bucher, Jan-Hendrik ; Leimert, Hannah ; Manke, Birte ; Tomczak, Torsten ; Fuchs, Matthias. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:276145. Full description at Econpapers || Download paper | 1 |
| 10 | 2019 | Dynamic Pricing in der Kundenwahrnehmung. (2019). Loh, Patrick ; Roll, Oliver. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:276055. Full description at Econpapers || Download paper | 1 |
| 11 | 2017 | Debiasing Strategies in the Price Management Process. (2017). Fassnacht, Martin ; Bergers, Dominic. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:275947. Full description at Econpapers || Download paper | 1 |
| 12 | 2021 | Food Waste in Retail: Pitfalls and Actions. (2021). Aschemann-Witzel, Jessica. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:276142. Full description at Econpapers || Download paper | 1 |
| 13 | 2019 | Erfolgspotenziale von Conversational Agents. (2019). Meichtry, Thomas Markus ; Steiner, Philipp Hendrik ; Maas, Peter. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:276044. Full description at Econpapers || Download paper | 1 |
| 14 | 2023 | Die grüne Schweizer KonsumentIn. (2023). Fuchs, Matthias ; Gisler, Julia ; Gollnhofer, Johanna. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:283915. Full description at Econpapers || Download paper | 1 |
| 15 | 2020 | Dont Mix Business with Politics? - Understanding Stakeholder Reactions to Corporate Political Activism. (2020). Appels, Moritz ; Balk, Luisa ; Edinger-Schons, Laura Marie ; Korschum, Daniel. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:276096. Full description at Econpapers || Download paper | 1 |
| 16 | 2018 | Humanoide Service roboter am PoS - Eine akzeptanzanalytische Untersuchung neuer Formen der Kundeninteraktion. (2018). Speer, Philipp ; Meyer, Patrick ; Gutknecht, Klaus. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:276009. Full description at Econpapers || Download paper | 1 |
| 17 | 2016 | Jedem Produkt eine Chance geben. (2016). Melcher, Roman ; Wortmann, Christoph. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:279580. Full description at Econpapers || Download paper | 1 |
| 18 | 2017 | Crowdfunding Data as a Source of Innovation. (2017). Bilgram, Volker ; Gluth, Oliver ; Piller, Frank T. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:275909. Full description at Econpapers || Download paper | 1 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2018 | The Big Four of Influencer Marketing - A Typology of Influencers. (2018). Gross, Jana ; von Wangenheim, Florian. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:275968. Full description at Econpapers || Download paper | 4 |
Citing documents used to
compute impact factor: 1
| Year | Title | |
|---|---|---|
| 2024 | Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism. (2024). Wannow, Stefanie ; Ohlwein, Martin ; Haupt, Martin. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:2:d:10.1057_s41262-023-00326-9. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2021
| Year | Citing document | |
|---|---|---|
| 2021 | Rückbesinnung auf das Echte - Veränderungen im Kundenverhalten, Trends und Herausforderungen in Marketing und Verkauf ab 2021. (2021). Reinecke, Sven ; Renner, Susanna. In: Marketing Review St.Gallen. RePEc:zbw:hsgmrs:276160. Full description at Econpapers || Download paper |
10 most frequent citing series