[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
1990 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1991 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1992 | 0 | 0.09 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1993 | 0 | 0.1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.05 | |||||
1994 | 0 | 0.11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.06 | |||||
1995 | 0 | 0.2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.08 | |||||
1996 | 0 | 0.22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.1 | |||||
1997 | 0 | 0.23 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.1 | |||||
1998 | 0 | 0.27 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.12 | |||||
1999 | 0 | 0.29 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.14 | |||||
2000 | 0 | 0.34 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.15 | |||||
2001 | 0 | 0.36 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.16 | |||||
2002 | 0 | 0.4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.21 | |||||
2003 | 0 | 0.41 | 0 | 0 | 5 | 5 | 45 | 1 | 0 | 0 | 0 | 0 | 0.2 | |||||
2004 | 0 | 0.46 | 0.11 | 0 | 14 | 19 | 126 | 3 | 5 | 5 | 1 | 0 | 0 | 0.21 | ||||
2005 | 0.37 | 0.47 | 0.14 | 0.37 | 31 | 50 | 377 | 7 | 10 | 19 | 7 | 19 | 7 | 2 | 28.6 | 0 | 0.22 | |
2006 | 0.16 | 0.47 | 0.15 | 0.18 | 18 | 68 | 307 | 10 | 20 | 45 | 7 | 50 | 9 | 2 | 20 | 1 | 0.06 | 0.21 |
2007 | 0.2 | 0.42 | 0.19 | 0.25 | 20 | 88 | 155 | 17 | 37 | 49 | 10 | 68 | 17 | 1 | 5.9 | 0 | 0.19 | |
2008 | 0.24 | 0.45 | 0.55 | 0.61 | 30 | 118 | 328 | 65 | 102 | 38 | 9 | 88 | 54 | 8 | 12.3 | 8 | 0.27 | 0.21 |
2009 | 0.24 | 0.44 | 0.46 | 0.53 | 22 | 140 | 122 | 64 | 167 | 50 | 12 | 113 | 60 | 5 | 7.8 | 1 | 0.05 | 0.21 |
2010 | 0.83 | 0.44 | 0.73 | 0.83 | 28 | 168 | 161 | 123 | 290 | 52 | 43 | 121 | 101 | 3 | 2.4 | 5 | 0.18 | 0.18 |
2011 | 0.32 | 0.46 | 0.45 | 0.49 | 27 | 195 | 112 | 87 | 378 | 50 | 16 | 118 | 58 | 8 | 9.2 | 0 | 0.21 | |
2012 | 0.27 | 0.47 | 0.61 | 0.59 | 69 | 264 | 374 | 160 | 538 | 55 | 15 | 127 | 75 | 28 | 17.5 | 4 | 0.06 | 0.19 |
2013 | 0.3 | 0.53 | 0.61 | 0.59 | 32 | 296 | 113 | 182 | 720 | 96 | 29 | 176 | 103 | 13 | 7.1 | 0 | 0.22 | |
2014 | 0.52 | 0.55 | 0.65 | 0.52 | 34 | 330 | 124 | 213 | 933 | 101 | 53 | 178 | 93 | 27 | 12.7 | 3 | 0.09 | 0.21 |
2015 | 0.47 | 0.55 | 0.69 | 0.54 | 48 | 378 | 127 | 260 | 1193 | 66 | 31 | 190 | 102 | 29 | 11.2 | 3 | 0.06 | 0.21 |
2016 | 0.45 | 0.56 | 0.79 | 0.69 | 65 | 443 | 103 | 351 | 1544 | 82 | 37 | 210 | 145 | 41 | 11.7 | 3 | 0.05 | 0.2 |
2017 | 0.42 | 0.58 | 0.71 | 0.54 | 49 | 492 | 46 | 351 | 1895 | 113 | 47 | 248 | 134 | 48 | 13.7 | 0 | 0.21 | |
2018 | 0.42 | 0.7 | 0.68 | 0.54 | 36 | 528 | 12 | 361 | 2256 | 114 | 48 | 228 | 122 | 33 | 9.1 | 1 | 0.03 | 0.28 |
2019 | 0.33 | 0.88 | 0.66 | 0.46 | 26 | 554 | 7 | 368 | 2624 | 85 | 28 | 232 | 106 | 21 | 5.7 | 4 | 0.15 | 0.33 |
IF: | Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2006 | Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89. Full description at Econpapers || Download paper | 94 |
2 | 2005 | The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428. Full description at Econpapers || Download paper | 51 |
3 | 2012 | Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Fox, Craig ; Wansink, Brian. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504. Full description at Econpapers || Download paper | 50 |
4 | 2005 | Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128. Full description at Econpapers || Download paper | 47 |
5 | 2005 | Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J.. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265. Full description at Econpapers || Download paper | 44 |
6 | 2008 | Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304. Full description at Econpapers || Download paper | 43 |
7 | 2008 | Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Joshi, Yogesh ; Su, Meng ; Dreze, Xavier ; Hess, James ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321. Full description at Econpapers || Download paper | 42 |
8 | 2008 | Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285. Full description at Econpapers || Download paper | 42 |
9 | 2004 | Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36. Full description at Econpapers || Download paper | 42 |
10 | 2006 | An empirical comparison of methods for measuring consumersâ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149. Full description at Econpapers || Download paper | 34 |
11 | 2007 | The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Volckner, Franziska ; Hofmann, Julian. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196. Full description at Econpapers || Download paper | 33 |
12 | 2008 | Getting too personal: Reactance to highly personalized email solicitations. (2008). ZAHAY, DEBRA ; White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50. Full description at Econpapers || Download paper | 28 |
13 | 2006 | The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268. Full description at Econpapers || Download paper | 28 |
14 | 2008 | Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354. Full description at Econpapers || Download paper | 27 |
15 | 2005 | Statistical Analysis of Choice Experiments and Surveys. (2005). Willis, Robert ; Winter, Joachim ; Molinari, Francesca ; McFadden, Daniel ; Matzkin, Rosa ; Lewbel, Arthur ; Dominitz, Jeff ; Bemmaor, Albert ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196. Full description at Econpapers || Download paper | 27 |
16 | 2012 | Understanding consumersâ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Bohm, Martin ; Gensler, Sonja. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003. Full description at Econpapers || Download paper | 27 |
17 | 2007 | Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Schreier, Martin ; Oberhauser, Stefan ; Prugl, Reinhard. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30. Full description at Econpapers || Download paper | 26 |
18 | 2006 | An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102. Full description at Econpapers || Download paper | 25 |
19 | 2005 | Models of Multi-Category Choice Behavior. (2005). Rao, Vithala ; Strijnev, Andrei ; Chan, Tat ; Chib, Siddhartha ; Gupta, Sachin ; Boatwright, Peter ; Seetharaman, P. ; Mehta, Nitin ; Ainslie, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:239-254. Full description at Econpapers || Download paper | 24 |
20 | 2006 | Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331. Full description at Econpapers || Download paper | 24 |
21 | 2008 | Product uniqueness as a driver of customer utility in mass customization. (2008). Schreier, Martin ; Franke, Nikolaus . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107. Full description at Econpapers || Download paper | 23 |
22 | 2005 | The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360. Full description at Econpapers || Download paper | 23 |
23 | 2007 | Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Bonifield, Carolyn ; Cole, Catherine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99. Full description at Econpapers || Download paper | 23 |
24 | 2008 | Behavioral frontiers in choice modeling. (2008). Swait, Joffre ; Steenburgh, Thomas ; Keane, Michael ; dellaert, benedict ; Cameron, Trudy ; Adamowicz, Wiktor ; Bunch, David ; Meyer, Robert ; Hanneman, Michael ; Louviere, Jordan. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228. Full description at Econpapers || Download paper | 22 |
25 | 2004 | Modeling Marketing Dynamics by Time Series Econometrics. (2004). Dekimpe, Marnik ; Hanssens, Dominique ; Naik, Prasad ; Mizik, Natalie ; Pauwels, Koen ; Currim, Imran ; Ghysels, Eric. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:4:p:167-183. Full description at Econpapers || Download paper | 20 |
26 | 2012 | Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Walker, Joan ; Hess, Stephane. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456. Full description at Econpapers || Download paper | 19 |
27 | 2006 | Measuring and managing the essence of a brand personality. (2006). Jacobs, Gabriele ; Verlegh, Peeter ; Rekom, Johan. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:181-192. Full description at Econpapers || Download paper | 19 |
28 | 2006 | When giving some away makes sense to jump-start the diffusion process. (2006). Esteban-Bravo, Mercedes ; Lehmann, Donald . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:243-254. Full description at Econpapers || Download paper | 19 |
29 | 2005 | Spatial Models in Marketing. (2005). Bronnenberg, Bart ; Sismeiro, Catarina ; Duvvuri, Sri ; Yang, Sha ; Thomadsen, Raphael ; Arora, Neeraj ; Russell, Gary ; Hofstede, Frankel ; Bradlow, Eric ; Bell, David . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:267-278. Full description at Econpapers || Download paper | 19 |
30 | 2004 | Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159. Full description at Econpapers || Download paper | 18 |
31 | 2014 | The impact of buyerâseller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Kim, Ju-Young ; Stegemann, Manuel ; Kaufmann, Katharina . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423. Full description at Econpapers || Download paper | 18 |
32 | 2010 | Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81. Full description at Econpapers || Download paper | 17 |
33 | 2010 | Empirical models of manufacturer-retailer interaction: A review and agenda for future research. (2010). Wilbur, Kenneth ; draganska, michaela ; Bradlow, Eric ; Nijs, Vincent ; Rooderkerk, Robert ; Ailawadi, Kusum ; Sudhir, K. ; Zhang, Jie. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285. Full description at Econpapers || Download paper | 17 |
34 | 2015 | Advancing research on loyalty programs: a future research agenda. (2015). Breugelmans, Els ; Wunderlich, Nancy ; Mijnlieff, Willem ; Minnema, Alec ; Kopalle, Praveen ; Dorotic, Matilda ; Basso, Leonardo ; Zhang, Jie ; Bijmolt, Tammo . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139. Full description at Econpapers || Download paper | 17 |
35 | 2010 | Iâll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. (2010). Milkman, Katherine ; Rogers, Todd ; Bazerman, Max . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:17-35. Full description at Econpapers || Download paper | 17 |
36 | 2008 | Discrete choice models of firmsâ strategic decisions. (2008). Ellickson, Paul ; draganska, michaela ; Aguirregabiria, Victor ; Orhun, Yesim ; Horsky, Dan ; Singh, Vishal ; Zhu, Ting ; Narayanan, Sridhar ; Misra, Sanjog ; Thomadsen, Raphael ; Reiss, Peter ; Bajari, Pat ; Einav, Liran ; Seim, Katja. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:399-416. Full description at Econpapers || Download paper | 16 |
37 | 2007 | Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products. (2007). Drolet, Aimee ; Williams, Patti ; Lau-Gesk, Loraine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221. Full description at Econpapers || Download paper | 16 |
38 | 2003 | Social Network-Based Discriminatory Pricing Strategy. (2003). shi, mengze. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:239-256. Full description at Econpapers || Download paper | 16 |
39 | 2006 | Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments. (2006). Rose, John ; Black, Iain . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:295-310. Full description at Econpapers || Download paper | 15 |
40 | 2003 | Successful New Product Pricing Practices: A Contingency Approach. (2003). Debruyne, Marion ; Ingenbleek, Paul ; Theo M. M. Verhallen, ; Frambach, Ruud T.. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:289-305. Full description at Econpapers || Download paper | 15 |
41 | 2009 | Competitive reasons for the Name-Your-Own-Price channel. (2009). Fay, Scott. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:3:p:277-293. Full description at Econpapers || Download paper | 15 |
42 | 2010 | Does new product growth accelerate across technology generations?. (2010). Muller, Eitan ; Stremersch, Stefan ; Peres, Renana. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:2:p:103-120. Full description at Econpapers || Download paper | 15 |
43 | 2012 | Spillover effects of ingredient branded strategies on brand choice: A field study. (2012). Dommer, Sara ; Swaminathan, Vanitha ; Reddy, Srinivas . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:237-251. Full description at Econpapers || Download paper | 15 |
44 | 2013 | Brand personality: A meta-analytic review of antecedents and consequences. (2013). Eisend, Martin ; Stokburger-Sauer, Nicola. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:205-216. Full description at Econpapers || Download paper | 15 |
45 | 2013 | Customization of online advertising: The role of intrusiveness. (2013). Hoekstra, Janny ; Doorn, Jenny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351. Full description at Econpapers || Download paper | 14 |
46 | 2009 | The time-harried shopper: Exploring the differences between maximizers and satisficers. (2009). Mohanty, Praggyan ; Chowdhury, Tilottama ; Ratneshwar, S.. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:155-167. Full description at Econpapers || Download paper | 14 |
47 | 2007 | Strategy and response to purchase intention questions. (2007). Lusk, Jayson ; Jaeger, Sara ; McLaughlin, Leatta . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:31-44. Full description at Econpapers || Download paper | 14 |
48 | 2005 | Choice Models and Customer Relationship Management. (2005). Verhoef, Peter ; SUN, Baohong ; Kamakura, Wagner ; Bodapati, Anand ; Neslin, Scott ; Wilcox, Ron ; Iyengar, Raghuram ; Naik, Prasad ; Fader, Pete ; Wedel, Michel ; Mela, Carl ; Ansari, Asim . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:279-291. Full description at Econpapers || Download paper | 14 |
49 | 2008 | Competition between auctions. (2008). Popkowski Leszczyc, Peter ; Haruvy, Ernan ; Cox, James ; Greenleaf, Eric ; Park, Young-Hoon ; Jank, Wolfgang ; Jap, Sandy ; Carare, Octavian ; Rothkopf, Michael . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:431-448. Full description at Econpapers || Download paper | 14 |
50 | 2004 | Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis. (2004). Chintagunta, Pradeep ; Manchanda, Puneet. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:129-145. Full description at Econpapers || Download paper | 14 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2006 | Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89. Full description at Econpapers || Download paper | 47 |
2 | 2012 | Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Fox, Craig ; Wansink, Brian. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504. Full description at Econpapers || Download paper | 19 |
3 | 2012 | Understanding consumersâ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Bohm, Martin ; Gensler, Sonja. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003. Full description at Econpapers || Download paper | 11 |
4 | 2005 | Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128. Full description at Econpapers || Download paper | 11 |
5 | 2007 | The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Volckner, Franziska ; Hofmann, Julian. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196. Full description at Econpapers || Download paper | 11 |
6 | 2017 | Brand love: development and validation of a practical scale. (2017). Batra, Rajeev ; Ahuvia, Aaron ; Bagozzi, Richard P. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1. Full description at Econpapers || Download paper | 11 |
7 | 2015 | Advancing research on loyalty programs: a future research agenda. (2015). Breugelmans, Els ; Wunderlich, Nancy ; Mijnlieff, Willem ; Minnema, Alec ; Kopalle, Praveen ; Dorotic, Matilda ; Basso, Leonardo ; Zhang, Jie ; Bijmolt, Tammo . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139. Full description at Econpapers || Download paper | 10 |
8 | 2008 | Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Joshi, Yogesh ; Su, Meng ; Dreze, Xavier ; Hess, James ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321. Full description at Econpapers || Download paper | 10 |
9 | 2015 | Exploring the relationship between corporate social responsibility and firm innovation. (2015). Luo, Xueming ; Du, Shuili . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:703-714. Full description at Econpapers || Download paper | 10 |
10 | 2007 | Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Bonifield, Carolyn ; Cole, Catherine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99. Full description at Econpapers || Download paper | 10 |
11 | 2005 | The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428. Full description at Econpapers || Download paper | 9 |
12 | 2016 | How the burdens of ownership promote consumer usage of access-based services. (2016). Schaefers, Tobias ; Lawson, Stephanie J ; Kukar-Kinney, Monika. In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:3:d:10.1007_s11002-015-9366-x. Full description at Econpapers || Download paper | 8 |
13 | 2008 | Product uniqueness as a driver of customer utility in mass customization. (2008). Schreier, Martin ; Franke, Nikolaus . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107. Full description at Econpapers || Download paper | 8 |
14 | 2008 | Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285. Full description at Econpapers || Download paper | 8 |
15 | 2013 | Customization of online advertising: The role of intrusiveness. (2013). Hoekstra, Janny ; Doorn, Jenny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351. Full description at Econpapers || Download paper | 8 |
16 | 2007 | Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Schreier, Martin ; Oberhauser, Stefan ; Prugl, Reinhard. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30. Full description at Econpapers || Download paper | 8 |
17 | 2005 | The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360. Full description at Econpapers || Download paper | 8 |
18 | 2006 | An empirical comparison of methods for measuring consumersâ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149. Full description at Econpapers || Download paper | 8 |
19 | 2008 | Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354. Full description at Econpapers || Download paper | 7 |
20 | 2008 | Getting too personal: Reactance to highly personalized email solicitations. (2008). ZAHAY, DEBRA ; White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50. Full description at Econpapers || Download paper | 7 |
21 | 2012 | Behavioral models of managerial decision-making. (2012). Hossain, Tanjim ; Goldfarb, Avi ; Chen, Yan ; Brown, Alexander ; Amaldoss, Wilfred ; Galasso, Alberto ; Cui, Tony ; Lim, Noah ; Xiao, MO ; Hsu, Ming ; Yang, Botao . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:405-421. Full description at Econpapers || Download paper | 7 |
22 | 2012 | What type of framing message is more appropriate with nine-ending pricing?. (2012). Choi, Jungsil ; Ji, Yong-Yeon ; Lee, Kiljae . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:603-614. Full description at Econpapers || Download paper | 7 |
23 | 2015 | Multiplicity of equilibria and information structures in empirical games: challenges and prospects. (2015). Sweeting, Andrew ; Mathevet, Laurent ; Ho, Teck ; Gordon, Brett ; Aguirregabiria, Victor ; Gureckis, Todd ; Grieco, Paul ; Gardete, Pedro ; Ellickson, Paul ; Borkovsky, Ron . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:115-125. Full description at Econpapers || Download paper | 6 |
24 | 2012 | Priceâquality relationship in the presence of asymmetric dynamic reference quality effects. (2012). Gavious, Arieh ; Lowengart, Oded. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:137-161. Full description at Econpapers || Download paper | 6 |
25 | 2006 | Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331. Full description at Econpapers || Download paper | 6 |
26 | 2015 | They are not all same: variations in Asian consumersâ value perceptions of luxury brands. (2015). Shukla, Paurav ; Banerjee, Madhumita ; Singh, Jaywant . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:265-278. Full description at Econpapers || Download paper | 6 |
27 | 2006 | The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268. Full description at Econpapers || Download paper | 6 |
28 | 2016 | Falling in love with brands: a dynamic analysis of the trajectories of brand love. (2016). Langner, Tobias ; Rossiter, John R ; Fischer, Alexander ; Bruns, Daniel . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:1:d:10.1007_s11002-014-9283-4. Full description at Econpapers || Download paper | 6 |
29 | 2006 | The consumer as advocate: Self-relevance, culture, and word-of-mouth. (2006). Chung, Cindy ; Darke, Peter . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:269-279. Full description at Econpapers || Download paper | 6 |
30 | 2010 | Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81. Full description at Econpapers || Download paper | 6 |
31 | 2005 | Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J.. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265. Full description at Econpapers || Download paper | 6 |
32 | 2014 | How do firms make money selling digital goods online?. (2014). Lewis, Randall ; Goldstein, Daniel ; Goldfarb, Avi ; Bonatti, Alessandro ; Yao, Song ; Sahni, Navdeep ; Lambrecht, Anja ; Rao, Anita ; Ghose, Anindya. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:331-341. Full description at Econpapers || Download paper | 6 |
33 | 2012 | Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Walker, Joan ; Hess, Stephane. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456. Full description at Econpapers || Download paper | 6 |
34 | 2006 | An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102. Full description at Econpapers || Download paper | 6 |
35 | 2007 | Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products. (2007). Drolet, Aimee ; Williams, Patti ; Lau-Gesk, Loraine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221. Full description at Econpapers || Download paper | 6 |
36 | 2013 | Brand personality: A meta-analytic review of antecedents and consequences. (2013). Eisend, Martin ; Stokburger-Sauer, Nicola. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:205-216. Full description at Econpapers || Download paper | 6 |
37 | 2008 | Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304. Full description at Econpapers || Download paper | 6 |
38 | 2013 | The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences. (2013). Hsiao, Lu ; Chen, Ying-Ju. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:277-292. Full description at Econpapers || Download paper | 5 |
39 | 2003 | A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online. (2003). Williams, Jerome D. ; Lwin, May O.. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:257-272. Full description at Econpapers || Download paper | 5 |
40 | 2004 | Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36. Full description at Econpapers || Download paper | 5 |
41 | 2017 | What really matters in attraction effect research: when choices have economic consequences. (2017). Sarstedt, Marko ; Lichters, Marcel ; Bengart, Paul ; Vogt, Bodo. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-015-9394-6. Full description at Econpapers || Download paper | 5 |
42 | 2012 | When counterfeits raise the appeal of luxury brands. (2012). Gistri, Giacomo ; Pace, Stefano ; Romani, Simona. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:807-824. Full description at Econpapers || Download paper | 5 |
43 | 2007 | Strategy and response to purchase intention questions. (2007). Lusk, Jayson ; Jaeger, Sara ; McLaughlin, Leatta . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:31-44. Full description at Econpapers || Download paper | 5 |
44 | 2004 | Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159. Full description at Econpapers || Download paper | 5 |
45 | 2012 | A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking. (2012). Rossiter, John . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:905-916. Full description at Econpapers || Download paper | 5 |
46 | 2015 | Platforms: a multiplicity of research opportunities. (2015). Song, Minjae ; Subramanian, Upender ; Shriver, Scott ; Chu, Junhong ; Bravo, Mercedes ; Manchanda, Puneet ; Sriram, S.. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:141-152. Full description at Econpapers || Download paper | 5 |
47 | 2015 | Measure twice and cut once: the carpenterâs rule still applies. (2015). Kamakura, Wagner . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:237-243. Full description at Econpapers || Download paper | 5 |
48 | 2011 | Incorporating long-term effects in determining the effectiveness of different types of online advertising. (2011). Engelen, Andreas ; Breuer, Ralph ; Brettel, Malte. In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:4:p:327-340. Full description at Econpapers || Download paper | 4 |
49 | 2012 | Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice. (2012). Bechara, Antoine ; Castao, Raquel ; Reimann, Martin ; Zaichkowsky, Judith . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:745-759. Full description at Econpapers || Download paper | 4 |
50 | 2016 | The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements. (2016). Septianto, Felix ; Pratiwi, Loren . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:1:d:10.1007_s11002-014-9324-z. Full description at Econpapers || Download paper | 4 |
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2019 | The impact of different price promotions on customer retention. (2019). Kim, Jungkeun. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:46:y:2019:i:c:p:95-102. Full description at Econpapers || Download paper | |
2019 | Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective. (2019). Luximon, Yan ; Song, Yao. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:5:p:1333-:d:210701. Full description at Econpapers || Download paper | |
2019 | Pay-what-you-want pricing under competition: Breaking the Bertrand Trap. (2019). Chao, Yong ; Nahata, Babu ; Fernandez, Jose. In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:82:y:2019:i:c:s2214804318304208. Full description at Econpapers || Download paper | |
2019 | Matte matters: when matte packaging increases perceptions of food naturalness. (2019). Kamleitner, Bernadette ; Marckhgott, Eva. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:2:d:10.1007_s11002-019-09488-6. Full description at Econpapers || Download paper | |
2019 | The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products. (2019). Pizzi, Gabriele ; Scarpi, Daniele ; Raggiotto, Francesco. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:49:y:2019:i:c:p:267-278. Full description at Econpapers || Download paper | |
2019 | The St. Petersburg paradox despite risk-seeking preferences: an experimental study. (2019). Cox, James ; Lichters, Marcel ; Kroll, Eike B ; Vogt, Bodo ; Sadiraj, Vjollca. In: Business Research. RePEc:spr:busres:v:12:y:2019:i:1:d:10.1007_s40685-018-0078-y. Full description at Econpapers || Download paper | |
2019 | Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising. (2019). Baek, Taehyun ; Kim, Yeonshin ; Yoon, Sukki. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:1:d:10.1007_s11002-019-09481-z. Full description at Econpapers || Download paper | |
2019 | Motivations and solution appropriateness in crowdsourcing challenges for innovation. (2019). Nambisan, Satish ; Saadatmand, Fatemeh ; Acar, Oguz A ; Levina, Natalia ; Woerter, Martin ; Schecter, Aaron ; Shaikh, Maha ; Balsmeier, Benjamin ; Brunswicker, Sabine ; Bo, Lars ; Vismara, Silvio ; Reymen, Isabelle ; Boudreau, Kevin J ; Meoli, Michele ; Houkes, Wybo ; Miric, Milan ; Cumming, Douglas ; Verstegen, Luuk ; Brettel, Malte ; Vulkan, Nir ; van Zeebroeck, Nicolas ; Bendig, David ; Sismeiro, Catarina ; Forman, Chris ; Eiteneyer, Nils ; Mahmood, Ammara ; Feldman, Maryann ; Schultze, Ulrike ; Wang, Wanxin ; Wright, Mike ; Lindgren, Rikard . In: Research Policy. RePEc:eee:respol:v:48:y:2019:i:8:p:-. Full description atReprint of A renaissance of brand experience: Advancing the concept through a multi-perspective analysis. (2019). Solerio, Chiara ; Zarantonello, Lia ; Pedeliento, Giuseppe ; Andreini, Daniela. In: Journal of Business Research. RePEc:eee:jbrese:v:96:y:2019:i:c:p:355-365. Full description at Econpapers || Download paper | |
2019 | Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach. (2019). Nusair, Khaldoon ; Jebarajakirthy, Charles ; Nikhashemi, S R. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:48:y:2019:i:c:p:122-135. Full description at Econpapers || Download paper | |
2019 | The Differential Influence of Identification on Ethical Judgment: The Role of Brand Love. (2019). Min, Junhong ; Buche, Mari W ; Dalman, Deniz M. In: Journal of Business Ethics. RePEc:kap:jbuset:v:158:y:2019:i:3:d:10.1007_s10551-017-3774-1. Full description at Econpapers || Download paper | |
2019 | The influence of brand experience and service quality on customer engagement. (2019). Wang, Xuequn ; Prentice, Catherine ; Correia, Sandra Maria. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:50:y:2019:i:c:p:50-59. Full description at Econpapers || Download paper | |
2019 | Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions. (2019). Pourazad, Naser ; Pare, Vipul ; Stocchi, Lara . In: Australasian marketing journal. RePEc:eee:aumajo:v:27:y:2019:i:4:p:249-260. Full description at Econpapers || Download paper | |
2019 | Matching governance mechanisms with transaction-specific investment types and supplier roles: An empirical study of cross-border outsourcing relationships. (2019). Jiang, Fuming ; Zhang, Chun ; Wang, Lei. In: International Business Review. RePEc:eee:iburev:v:28:y:2019:i:2:p:316-327. Full description at Econpapers || Download paper | |
2019 | Research on contracting in supply chain management and related disciplines: A synthesis of scholarly recommendations and a discussion of future opportunities. (2019). Wang, Wenqian ; Lumineau, Fabrice ; van der Valk, Wendy. In: Other publications TiSEM. RePEc:tiu:tiutis:55901a88-7fc5-4808-a47a-e97198ada149. Full description at Econpapers || Download paper | |
2019 | Marketing the healthiness of sports drinks: From physiological to cognitive based benefits. (2019). Gadsby, Casey Lynn ; van Esch, Patrick. In: Australasian marketing journal. RePEc:eee:aumajo:v:27:y:2019:i:3:p:179-186. Full description at Econpapers || Download paper | |
2019 | The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions. (2019). Grimm, Pamela E ; Wiggins, Jennifer ; Kuchmaner, Christina A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:47:y:2019:i:c:p:129-143. Full description at Econpapers || Download paper | |
2019 | How promoting a family firm image affects customer perception in the age of social media. (2019). Kleinhansl, Nikolas ; Kallmuenzer, Andreas ; Scholl-Grissemann, Ursula ; Zanon, Johanna ; Peters, Mike. In: Journal of Family Business Strategy. RePEc:eee:fambus:v:10:y:2019:i:1:p:28-37. Full description at Econpapers || Download paper | |
2019 | The Pareto rule in marketing revisited: is it 80/20 or 70/20?. (2019). Winer, Russell S ; McCarthy, Daniel M. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:2:d:10.1007_s11002-019-09490-y. Full description at Econpapers || Download paper | |
2019 | An Analysis of Corporate Social Responsibility and Firm Performance with Moderating Effects of CEO Power and Ownership Structure: A Case Study of the Manufacturing Sector of Pakistan. (2019). Javeed, Sohail Ahmad ; Lefen, Lin. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:1:p:248-:d:195308. Full description at Econpapers || Download paper | |
2019 | Is the information of customer types and preferences to personal selling worth the investment in innovative technology? A modeling approach. (2019). Kurata, Hisashi . In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:49:y:2019:i:c:p:371-379. Full description at Econpapers || Download paper | |
2019 | Emotional intelligence and service quality: a meta-analysis with initial evidence on cross-cultural factors and future research directions. (2019). Humphrey, Ronald H ; Qian, Shanshan ; Barone, Michael J ; Miao, Chao. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:3:d:10.1007_s11002-019-09495-7. Full description at Econpapers || Download paper | |
2019 | Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption. (2019). Montoya, Ricardo ; Flores, Constanza. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:1:d:10.1007_s11002-019-09482-y. Full description at Econpapers || Download paper | |
2019 | Using surveytainment to counter declining survey data quality. (2019). Kostyk, Alena ; Hyman, Michael R ; Zhou, Wenkai. In: Journal of Business Research. RePEc:eee:jbrese:v:95:y:2019:i:c:p:211-219. Full description at Econpapers || Download paper | |
2019 | Infrastruktúra-bÅvÃtés világversenyek idején. A Mol Bubi esete a FINA világbajnoksággal. (2019). Bako, Barna ; Cseke, Petra Zsuzsanna ; Berezvai, Zombor ; Isztin, Peter. In: Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences). RePEc:ksa:szemle:1814. Full description at Econpapers || Download paper | |
2019 | Poverty, consumption, and counterintuitive behavior. (2019). Hill, Ronald Paul ; Bryant, Andrew. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:3:d:10.1007_s11002-019-09494-8. Full description at Econpapers || Download paper | |
2019 | The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising. (2019). Tjiptono, Fandy ; Septianto, Felix. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:50:y:2019:i:c:p:189-198. Full description at Econpapers || Download paper | |
2019 | The effects of relationship length on customer profitability after a service recovery. (2019). Gregoire, Yany ; Sabadie, William ; Beal, Mathieu. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:3:d:10.1007_s11002-019-09505-8. Full description at Econpapers || Download paper |
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2019 | Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give.. (2019). Murphy, James ; List, John ; Price, Michael ; James, Alexander. In: Natural Field Experiments. RePEc:feb:natura:00682. Full description at Econpapers || Download paper | |
2019 | Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context. (2019). Lee, Kun Chang ; Choi, Eunyoung. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:22:p:6257-:d:284675. Full description at Econpapers || Download paper | |
2019 | From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research. (2019). Schmitt, Bernd. In: Journal of Consumer Research. RePEc:oup:jconrs:v:46:y:2019:i:4:p:825-832.. Full description at Econpapers || Download paper | |
2019 | Applying category management in procurement in manufacturing companies. (2019). Ruzhanskaya, Lyudmila S ; Karkh, Dmitry A ; Burlakova, Irina V. In: Upravlenets. RePEc:url:upravl:v:10:y:2019:i:6:p:54-66. Full description at Econpapers || Download paper |
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2018 | The featuring phenomenon in music: how combining artists of different genres increases a songâs popularity. (2018). Ordanini, Andrea ; Nanni, Anastasia ; Nunes, Joseph C. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:4:d:10.1007_s11002-018-9476-3. Full description at Econpapers || Download paper |
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2016 | The sharing economy: Your business models friend or foe?. (2016). Kathan, Wolfgang ; Veider, Viktoria ; Matzler, Kurt. In: Business Horizons. RePEc:eee:bushor:v:59:y:2016:i:6:p:663-672. Full description at Econpapers || Download paper | |
2016 | Forward advertising: A competitive analysis of new product preannouncement. (2016). Liang, QI ; Zhang, Jianqiang ; Huang, Jian. In: Information Economics and Policy. RePEc:eee:iepoli:v:37:y:2016:i:c:p:3-12. Full description at Econpapers || Download paper | |
2016 | Price Competition in the Presence of a Web Aggregator. (2016). Mantovani, Andrea ; Loginova, Oksana. In: Working Papers. RePEc:umc:wpaper:1616. Full description at Econpapers || Download paper |