[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
1990 | 0 | 0.09 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1991 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1992 | 0 | 0.09 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1993 | 0 | 0.11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.05 | |||||
1994 | 0 | 0.12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.06 | |||||
1995 | 0 | 0.19 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.08 | |||||
1996 | 0 | 0.22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.1 | |||||
1997 | 0 | 0.22 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.09 | |||||
1998 | 0 | 0.26 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.12 | |||||
1999 | 0 | 0.27 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.13 | |||||
2000 | 0 | 0.32 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0.14 | |||||
2001 | 0 | 0.35 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0.15 | |||||
2002 | 0 | 0.37 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0.19 | |||||
2003 | 0 | 0.4 | 0.28 | 0 | 18 | 18 | 478 | 4 | 10 | 0 | 0 | 0 | 4 | 0.22 | 0.19 | |||
2004 | 0.44 | 0.44 | 0.43 | 0.44 | 12 | 30 | 263 | 12 | 23 | 18 | 8 | 18 | 8 | 0 | 3 | 0.25 | 0.2 | |
2005 | 0.47 | 0.45 | 0.47 | 0.47 | 13 | 43 | 261 | 17 | 43 | 30 | 14 | 30 | 14 | 1 | 5.9 | 2 | 0.15 | 0.21 |
2006 | 0.56 | 0.46 | 0.76 | 0.77 | 15 | 58 | 243 | 41 | 87 | 25 | 14 | 43 | 33 | 4 | 9.8 | 2 | 0.13 | 0.2 |
2007 | 0.25 | 0.42 | 0.62 | 0.59 | 16 | 74 | 407 | 40 | 133 | 28 | 7 | 58 | 34 | 9 | 22.5 | 3 | 0.19 | 0.18 |
2008 | 0.71 | 0.44 | 1.04 | 0.89 | 15 | 89 | 231 | 89 | 226 | 31 | 22 | 74 | 66 | 10 | 11.2 | 13 | 0.87 | 0.2 |
2009 | 1.03 | 0.43 | 0.96 | 0.82 | 15 | 104 | 290 | 95 | 326 | 31 | 32 | 71 | 58 | 7 | 7.4 | 3 | 0.2 | 0.21 |
2010 | 0.97 | 0.43 | 1.38 | 1.05 | 16 | 120 | 260 | 165 | 491 | 30 | 29 | 74 | 78 | 7 | 4.2 | 6 | 0.38 | 0.18 |
2011 | 0.77 | 0.45 | 1.07 | 0.86 | 16 | 136 | 154 | 140 | 636 | 31 | 24 | 77 | 66 | 10 | 7.1 | 5 | 0.31 | 0.2 |
2012 | 0.63 | 0.45 | 1.28 | 1.13 | 16 | 152 | 146 | 194 | 831 | 32 | 20 | 78 | 88 | 17 | 8.8 | 2 | 0.13 | 0.19 |
2013 | 0.72 | 0.5 | 1.22 | 1.04 | 27 | 179 | 121 | 218 | 1050 | 32 | 23 | 78 | 81 | 35 | 16.1 | 6 | 0.22 | 0.21 |
2014 | 0.77 | 0.51 | 1.44 | 0.98 | 12 | 191 | 139 | 273 | 1325 | 43 | 33 | 90 | 88 | 16 | 5.9 | 5 | 0.42 | 0.2 |
2015 | 0.67 | 0.5 | 1.36 | 0.9 | 23 | 214 | 65 | 291 | 1616 | 39 | 26 | 87 | 78 | 26 | 8.9 | 1 | 0.04 | 0.19 |
2016 | 0.66 | 0.5 | 1.23 | 0.66 | 12 | 226 | 44 | 277 | 1893 | 35 | 23 | 94 | 62 | 5 | 1.8 | 0 | 0.18 | |
2017 | 0.37 | 0.5 | 1.3 | 0.6 | 12 | 238 | 41 | 310 | 2203 | 35 | 13 | 90 | 54 | 14 | 4.5 | 1 | 0.08 | 0.18 |
2018 | 1.13 | 0.54 | 1.48 | 0.86 | 12 | 250 | 39 | 371 | 2574 | 24 | 27 | 86 | 74 | 6 | 1.6 | 5 | 0.42 | 0.21 |
2019 | 0.42 | 0.58 | 1.16 | 0.51 | 13 | 263 | 10 | 304 | 2878 | 24 | 10 | 71 | 36 | 16 | 5.3 | 2 | 0.15 | 0.21 |
2020 | 0.8 | 0.75 | 1.28 | 0.9 | 13 | 276 | 9 | 353 | 3231 | 25 | 20 | 72 | 65 | 16 | 4.5 | 2 | 0.15 | 0.29 |
IF: | Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2007 | Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games. (2007). Nair, Harikesh. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:5:y:2007:i:3:p:239-292. Full description at Econpapers || Download paper | 129 |
2 | 2003 | Brand and Quantity Choice Dynamics Under Price Uncertainty. (2003). Keane, Michael ; Imai, Susumu ; Erdem, Tulin. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:1:p:5-64. Full description at Econpapers || Download paper | 103 |
3 | 2005 | An Empirical Model of Advertising Dynamics. (2005). Hitsch, Gunter ; Manchanda, Puneet ; Dube, Jean-Pierre. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:3:y:2005:i:2:p:107-144. Full description at Econpapers || Download paper | 103 |
4 | 2003 | Measuring Prices and Price Competition Online: Amazon.com and BarnesandNoble.com. (2003). Goolsbee, Austan ; Chevalier, Judith . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:2:p:203-222. Full description at Econpapers || Download paper | 81 |
5 | 2004 | Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants. (2004). Nair, Harikesh ; Chintagunta, Pradeep ; Dub, Jean-pierre. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:2:y:2004:i:1:p:23-58. Full description at Econpapers || Download paper | 76 |
6 | 2007 | Heterogeneity distributions of willingness-to-pay in choice models. (2007). Otter, Thomas ; Ainslie, Andrew ; Sonnier, Garrett. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:5:y:2007:i:3:p:313-331. Full description at Econpapers || Download paper | 76 |
7 | 2009 | Beyond plain vanilla: Modeling joint product assortment and pricing decisions. (2009). draganska, michaela ; Seim, Katja ; Mazzeo, Michael . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:7:y:2009:i:2:p:105-146. Full description at Econpapers || Download paper | 66 |
8 | 2006 | On manufacturers complementing the traditional retail channel with a direct online channel. (2006). , Nandakumar ; Ruan, Ranran ; Kumar, Nanda. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:4:y:2006:i:3:p:289-323. Full description at Econpapers || Download paper | 58 |
9 | 2003 | Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments. (2003). Simester, Duncan ; Anderson, Eric. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:1:p:93-110. Full description at Econpapers || Download paper | 56 |
10 | 2010 | Recording discrepancies in Nielsen Homescan data: Are they present and do they matter?. (2010). Nevo, Aviv ; Leibtag, Ephraim ; Einav, Liran. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:8:y:2010:i:2:p:207-239. Full description at Econpapers || Download paper | 53 |
11 | 2013 | The impact of search costs on consumer behavior: A dynamic approach. (2013). Seiler, Stephan. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:11:y:2013:i:2:p:155-203. Full description at Econpapers || Download paper | 52 |
12 | 2004 | Strategic Decentralization and Channel Coordination. (2004). Purohit, Devavrat ; Desai, Preyas ; Koenigsberg, Oded. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:2:y:2004:i:1:p:5-22. Full description at Econpapers || Download paper | 50 |
13 | 2003 | Consumer Information and Discrimination: Does the Internet Affect the Pricing of New Cars to Women and Minorities?. (2003). Morton, Fiona ; Silva-Risso, Jorge ; Zettelmeyer, Florian . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:1:p:65-92. Full description at Econpapers || Download paper | 49 |
14 | 2009 | Spatial competition with endogenous location choices: An application to discount retailing. (2009). Zhu, Ting ; Singh, Vishal. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:7:y:2009:i:1:p:1-35. Full description at Econpapers || Download paper | 48 |
15 | 2011 | A structural model of sales-force compensation dynamics: Estimation and field implementation. (2011). Nair, Harikesh ; Misra, Sanjog. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:9:y:2011:i:3:p:211-257. Full description at Econpapers || Download paper | 47 |
16 | 2010 | The effects of detailing on prescribing decisions under quality uncertainty. (2010). Ching, Andrew ; Ishihara, Masakazu. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:8:y:2010:i:2:p:123-165. Full description at Econpapers || Download paper | 47 |
17 | 2003 | Bayesian Analysis of Simultaneous Demand and Supply. (2003). CHEN, YUXIN ; Allenby, Greg ; Yang, Sha . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:3:p:251-275. Full description at Econpapers || Download paper | 46 |
18 | 2003 | The Impact of Frequent Shopper Programs in Grocery Retailing. (2003). Bell, David ; Lal, Rajiv . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:2:p:179-202. Full description at Econpapers || Download paper | 45 |
19 | 2003 | A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category. (2003). Chintagunta, Pradeep ; Song, Inseong . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:4:p:371-407. Full description at Econpapers || Download paper | 44 |
20 | 2006 | Privacy, property rights and efficiency: The economics of privacy as secrecy. (2006). Katz, Michael ; Hermalin, Benjamin. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:4:y:2006:i:3:p:209-239. Full description at Econpapers || Download paper | 43 |
21 | 2003 | Balancing Profitability and Customer Welfare in a Supermarket Chain. (2003). Chintagunta, Pradeep ; Dube, Jean-Pierre ; Singh, Vishal. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:1:p:111-147. Full description at Econpapers || Download paper | 42 |
22 | 2010 | Do private labels increase retailer bargaining power?. (2010). Sudhir, K. ; Meza, Sergio . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:8:y:2010:i:3:p:333-363. Full description at Econpapers || Download paper | 42 |
23 | 2014 | Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!. (2014). Lewis, Randall ; Reiley, David . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:12:y:2014:i:3:p:235-266. Full description at Econpapers || Download paper | 42 |
24 | 2007 | Neighborhood effects and trial on the internet: Evidence from online grocery retailing. (2007). Bell, David ; Song, Sangyoung. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:5:y:2007:i:4:p:361-400. Full description at Econpapers || Download paper | 41 |
25 | 2013 | The impact of search costs on consumer behavior: A dynamic approach. (2013). Seiler, Stephan. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:11:y:2013:i:2:d:10.1007_s11129-012-9126-7. Full description at Econpapers || Download paper | 40 |
26 | 2005 | Learning About Computers: An Analysis of Information Search and Technology Choice. (2005). Keane, Michael ; Erdem, Tulin ; Strebel, Judi ; ncu, T.. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:3:y:2005:i:3:p:207-247. Full description at Econpapers || Download paper | 39 |
27 | 2007 | The role of self selection, usage uncertainty and learning in the demand for local telephone service. (2007). Miravete, Eugenio ; Chintagunta, Pradeep ; Narayanan, Sridhar. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:5:y:2007:i:1:p:1-34. Full description at Econpapers || Download paper | 39 |
28 | 2005 | Keeping Up With the Joneses: Analyzing the Effect of Income Inequality on Consumer Borrowing. (2005). Christen, Markus ; Morgan, Ruskin . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:3:y:2005:i:2:p:145-173. Full description at Econpapers || Download paper | 38 |
29 | 2009 | The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data. (2009). draganska, michaela ; Clark, Robert ; Doraszelski, Ulrich. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:7:y:2009:i:2:p:207-236. Full description at Econpapers || Download paper | 34 |
30 | 2008 | The discriminatory incentives to bundle in the cable television industry. (2008). Crawford, Gregory. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:6:y:2008:i:1:p:41-78. Full description at Econpapers || Download paper | 34 |
31 | 2010 | What makes you click?ââ¬âMate preferences in online dating. (2010). Hortacsu, Ali ; Hortasu, Ali ; Hitsch, Gunter ; Ariely, Dan. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:8:y:2010:i:4:p:393-427. Full description at Econpapers || Download paper | 32 |
32 | 2007 | Modeling CLV: A test of competing models in the insurance industry. (2007). Verhoef, Peter ; Donkers, Bas ; Jong, Martijn . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:5:y:2007:i:2:p:163-190. Full description at Econpapers || Download paper | 32 |
33 | 2004 | Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle. (2004). Dekimpe, Marnik ; Deleersnyder, Barbara ; Parker, Philip M. ; Sarvary, Miklos. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:2:y:2004:i:4:p:347-383. Full description at Econpapers || Download paper | 30 |
34 | 2007 | Reviewing the reviewers: The impact of individual film critics on box office performance. (2007). Boatwright, Peter ; Kamakura, Wagner ; Basuroy, Suman. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:5:y:2007:i:4:p:401-425. Full description at Econpapers || Download paper | 30 |
35 | 2006 | Intertemporal effects of consumption and their implications for demand elasticity estimates. (2006). Hartmann, Wesley . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:4:y:2006:i:4:p:325-349. Full description at Econpapers || Download paper | 28 |
36 | 2009 | A new use of importance sampling to reduce computational burden in simulation estimation. (2009). Ackerberg, Daniel. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:7:y:2009:i:4:p:343-376. Full description at Econpapers || Download paper | 28 |
37 | 2008 | The impact of advertising on consumer price sensitivity in experience goods markets. (2008). SUN, Baohong ; Keane, Michael ; Erdem, Tulin. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:6:y:2008:i:2:p:139-176. Full description at Econpapers || Download paper | 27 |
38 | 2003 | Reply to Comments on ââ¬ÅBayesian Analysis of Simultaneous Demand and Supplyââ¬Â. (2003). CHEN, YUXIN ; Allenby, Greg ; Yang, Sha . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:3:p:299-304. Full description at Econpapers || Download paper | 27 |
39 | 2004 | Role of Forgetting in Memory-Based Choice Decisions: A Structural Model. (2004). Srinivasan, Kannan ; Rajiv, Surendra ; Mehta, Nitin . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:2:y:2004:i:2:p:107-140. Full description at Econpapers || Download paper | 27 |
40 | 2009 | Targeted advertising as a signal. (2009). Anand, Bharat ; Shachar, Ron . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:7:y:2009:i:3:p:237-266. Full description at Econpapers || Download paper | 27 |
41 | 2005 | Solving and Testing for Regressor-Error (in)Dependence When no Instrumental Variables are Available: With New Evidence for the Effect of Education on Income. (2005). Wedel, Michel ; Bockenholt, Ulf ; Steerneman, Ton ; Ebbes, Peter. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:3:y:2005:i:4:p:365-392. Full description at Econpapers || Download paper | 26 |
42 | 2008 | Effort or timing: The effect of lump-sum bonuses. (2008). Steenburgh, Thomas. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:6:y:2008:i:3:p:235-256. Full description at Econpapers || Download paper | 26 |
43 | 2008 | When auction meets fixed price: a theoretical and empirical examination of buy-it-now auctions. (2008). Montgomery, Alan ; Wang, Xin ; Srinivasan, Kannan . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:6:y:2008:i:4:p:339-370. Full description at Econpapers || Download paper | 26 |
44 | Consumer boycotts: The impact of the Iraq war on French wine sales in the U.S.. (2009). Leslie, Phillip ; Chavis, Larry . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:7:y:2009:i:1:p:37-67. Full description at Econpapers || Download paper | 26 | |
45 | 2011 | Consumer learning, switching costs, and heterogeneity: A structural examination. (2011). Osborne, Matthew. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:9:y:2011:i:1:p:25-70. Full description at Econpapers || Download paper | 24 |
46 | 2014 | Identification and counterfactuals in dynamic models of market entry and exit. (2014). Suzuki, Junichi ; Aguirregabiria, Victor. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:12:y:2014:i:3:p:267-304. Full description at Econpapers || Download paper | 24 |
47 | 2004 | The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity. (2004). Rossi, Peter ; Boatwright, Peter ; Dhar, Sanjay. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:2:y:2004:i:2:p:169-190. Full description at Econpapers || Download paper | 23 |
48 | 2005 | Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand. (2005). Lee, Eunkyu ; Staelin, Richard ; Du, Rex . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:3:y:2005:i:4:p:393-418. Full description at Econpapers || Download paper | 23 |
49 | 2015 | Display advertisingââ¬â¢s competitive spillovers to consumer search. (2015). Lewis, Randall ; Nguyen, Dan . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:13:y:2015:i:2:p:93-115. Full description at Econpapers || Download paper | 23 |
50 | 2012 | Impact of social network structure on content propagation: A study using YouTube data. (2012). Yoganarasimhan, Hema . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:10:y:2012:i:1:p:111-150. Full description at Econpapers || Download paper | 23 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2007 | Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games. (2007). Nair, Harikesh. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:5:y:2007:i:3:p:239-292. Full description at Econpapers || Download paper | 39 |
2 | 2005 | An Empirical Model of Advertising Dynamics. (2005). Hitsch, Gunter ; Manchanda, Puneet ; Dube, Jean-Pierre. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:3:y:2005:i:2:p:107-144. Full description at Econpapers || Download paper | 21 |
3 | 2003 | Brand and Quantity Choice Dynamics Under Price Uncertainty. (2003). Keane, Michael ; Imai, Susumu ; Erdem, Tulin. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:1:p:5-64. Full description at Econpapers || Download paper | 20 |
4 | 2013 | The impact of search costs on consumer behavior: A dynamic approach. (2013). Seiler, Stephan. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:11:y:2013:i:2:p:155-203. Full description at Econpapers || Download paper | 19 |
5 | 2013 | The impact of search costs on consumer behavior: A dynamic approach. (2013). Seiler, Stephan. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:11:y:2013:i:2:d:10.1007_s11129-012-9126-7. Full description at Econpapers || Download paper | 19 |
6 | 2011 | A structural model of sales-force compensation dynamics: Estimation and field implementation. (2011). Nair, Harikesh ; Misra, Sanjog. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:9:y:2011:i:3:p:211-257. Full description at Econpapers || Download paper | 18 |
7 | 2014 | Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!. (2014). Lewis, Randall ; Reiley, David . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:12:y:2014:i:3:p:235-266. Full description at Econpapers || Download paper | 16 |
8 | 2003 | The Impact of Frequent Shopper Programs in Grocery Retailing. (2003). Bell, David ; Lal, Rajiv . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:2:p:179-202. Full description at Econpapers || Download paper | 13 |
9 | 2010 | The effects of detailing on prescribing decisions under quality uncertainty. (2010). Ching, Andrew ; Ishihara, Masakazu. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:8:y:2010:i:2:p:123-165. Full description at Econpapers || Download paper | 13 |
10 | 2010 | Do private labels increase retailer bargaining power?. (2010). Sudhir, K. ; Meza, Sergio . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:8:y:2010:i:3:p:333-363. Full description at Econpapers || Download paper | 13 |
11 | 2006 | On manufacturers complementing the traditional retail channel with a direct online channel. (2006). , Nandakumar ; Ruan, Ranran ; Kumar, Nanda. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:4:y:2006:i:3:p:289-323. Full description at Econpapers || Download paper | 13 |
12 | 2003 | A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category. (2003). Chintagunta, Pradeep ; Song, Inseong . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:4:p:371-407. Full description at Econpapers || Download paper | 12 |
13 | 2015 | Display advertisingââ¬â¢s competitive spillovers to consumer search. (2015). Lewis, Randall ; Nguyen, Dan . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:13:y:2015:i:2:d:10.1007_s11129-015-9155-0. Full description at Econpapers || Download paper | 11 |
14 | 2007 | Heterogeneity distributions of willingness-to-pay in choice models. (2007). Otter, Thomas ; Ainslie, Andrew ; Sonnier, Garrett. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:5:y:2007:i:3:p:313-331. Full description at Econpapers || Download paper | 11 |
15 | 2010 | Recording discrepancies in Nielsen Homescan data: Are they present and do they matter?. (2010). Nevo, Aviv ; Leibtag, Ephraim ; Einav, Liran. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:8:y:2010:i:2:p:207-239. Full description at Econpapers || Download paper | 11 |
16 | 2005 | Keeping Up With the Joneses: Analyzing the Effect of Income Inequality on Consumer Borrowing. (2005). Christen, Markus ; Morgan, Ruskin . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:3:y:2005:i:2:p:145-173. Full description at Econpapers || Download paper | 11 |
17 | 2009 | Consumer boycotts: The impact of the Iraq war on French wine sales in the U.S.. (2009). Leslie, Phillip ; Chavis, Larry . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:7:y:2009:i:1:p:37-67. Full description at Econpapers || Download paper | 11 |
18 | 2003 | Consumer Information and Discrimination: Does the Internet Affect the Pricing of New Cars to Women and Minorities?. (2003). Morton, Fiona ; Silva-Risso, Jorge ; Zettelmeyer, Florian . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:1:p:65-92. Full description at Econpapers || Download paper | 11 |
19 | 2015 | Display advertisingââ¬â¢s competitive spillovers to consumer search. (2015). Lewis, Randall ; Nguyen, Dan . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:13:y:2015:i:2:p:93-115. Full description at Econpapers || Download paper | 11 |
20 | 2009 | Targeted advertising as a signal. (2009). Anand, Bharat ; Shachar, Ron . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:7:y:2009:i:3:p:237-266. Full description at Econpapers || Download paper | 10 |
21 | 2015 | Effect of temporal spacing between advertising exposures: Evidence from online field experiments. (2015). Sahni, Navdeep . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:13:y:2015:i:3:p:203-247. Full description at Econpapers || Download paper | 10 |
22 | 2004 | Strategic Decentralization and Channel Coordination. (2004). Purohit, Devavrat ; Desai, Preyas ; Koenigsberg, Oded. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:2:y:2004:i:1:p:5-22. Full description at Econpapers || Download paper | 10 |
23 | 2015 | Erratum to: Effect of temporal spacing between advertising exposures: Evidence from online field experiments. (2015). Sahni, Navdeep . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:13:y:2015:i:3:p:249-250. Full description at Econpapers || Download paper | 10 |
24 | 2015 | Effect of temporal spacing between advertising exposures: Evidence from online field experiments. (2015). Sahni, Navdeep S. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:13:y:2015:i:3:d:10.1007_s11129-015-9159-9. Full description at Econpapers || Download paper | 10 |
25 | 2009 | Beyond plain vanilla: Modeling joint product assortment and pricing decisions. (2009). draganska, michaela ; Seim, Katja ; Mazzeo, Michael . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:7:y:2009:i:2:p:105-146. Full description at Econpapers || Download paper | 10 |
26 | 2012 | Impact of social network structure on content propagation: A study using YouTube data. (2012). Yoganarasimhan, Hema . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:10:y:2012:i:1:p:111-150. Full description at Econpapers || Download paper | 10 |
27 | 2015 | Erratum to: Effect of temporal spacing between advertising exposures: Evidence from online field experiments. (2015). Sahni, Navdeep S. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:13:y:2015:i:3:d:10.1007_s11129-015-9162-1. Full description at Econpapers || Download paper | 10 |
28 | 2009 | The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data. (2009). draganska, michaela ; Clark, Robert ; Doraszelski, Ulrich. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:7:y:2009:i:2:p:207-236. Full description at Econpapers || Download paper | 10 |
29 | 2003 | Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments. (2003). Simester, Duncan ; Anderson, Eric. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:1:p:93-110. Full description at Econpapers || Download paper | 10 |
30 | 2005 | Solving and Testing for Regressor-Error (in)Dependence When no Instrumental Variables are Available: With New Evidence for the Effect of Education on Income. (2005). Wedel, Michel ; Bockenholt, Ulf ; Steerneman, Ton ; Ebbes, Peter. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:3:y:2005:i:4:p:365-392. Full description at Econpapers || Download paper | 9 |
31 | 2010 | What makes you click?ââ¬âMate preferences in online dating. (2010). Hortacsu, Ali ; Hortasu, Ali ; Hitsch, Gunter ; Ariely, Dan. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:8:y:2010:i:4:p:393-427. Full description at Econpapers || Download paper | 9 |
32 | 2018 | Aggregation of consumer ratings: an application to Yelp.com. (2018). Dai, Weijia ; Luca, Michael ; Lee, Jungmin ; Jin, Ginger . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:16:y:2018:i:3:d:10.1007_s11129-017-9194-9. Full description at Econpapers || Download paper | 9 |
33 | 2003 | Measuring Prices and Price Competition Online: Amazon.com and BarnesandNoble.com. (2003). Goolsbee, Austan ; Chevalier, Judith . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:2:p:203-222. Full description at Econpapers || Download paper | 9 |
34 | 2016 | Identification and semiparametric estimation of a finite horizon dynamic discrete choice model with a terminating action. (2016). Nekipelov, Denis ; Bajari, Patrick ; Chu, Chenghuan Sean ; Park, Minjung. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:14:y:2016:i:4:d:10.1007_s11129-016-9176-3. Full description at Econpapers || Download paper | 9 |
35 | 2003 | Balancing Profitability and Customer Welfare in a Supermarket Chain. (2003). Chintagunta, Pradeep ; Dube, Jean-Pierre ; Singh, Vishal. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:1:y:2003:i:1:p:111-147. Full description at Econpapers || Download paper | 8 |
36 | 2007 | Neighborhood effects and trial on the internet: Evidence from online grocery retailing. (2007). Bell, David ; Song, Sangyoung. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:5:y:2007:i:4:p:361-400. Full description at Econpapers || Download paper | 8 |
37 | 2013 | Manufacturer marketing initiatives and retailer information sharing. (2013). Mittendorf, Brian ; Shin, Jiwoong ; Yoon, Dae-Hee. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:11:y:2013:i:2:p:263-287. Full description at Econpapers || Download paper | 8 |
38 | 2006 | Privacy, property rights and efficiency: The economics of privacy as secrecy. (2006). Katz, Michael ; Hermalin, Benjamin. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:4:y:2006:i:3:p:209-239. Full description at Econpapers || Download paper | 8 |
39 | 2014 | Economic valuation of product features. (2014). Rossi, Peter ; Allenby, Greg ; Howell, John ; Brazell, Jeff . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:12:y:2014:i:4:p:421-456. Full description at Econpapers || Download paper | 8 |
40 | 2014 | Identification and counterfactuals in dynamic models of market entry and exit. (2014). Suzuki, Junichi ; Aguirregabiria, Victor. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:12:y:2014:i:3:p:267-304. Full description at Econpapers || Download paper | 8 |
41 | 2004 | Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants. (2004). Nair, Harikesh ; Chintagunta, Pradeep ; Dub, Jean-pierre. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:2:y:2004:i:1:p:23-58. Full description at Econpapers || Download paper | 8 |
42 | 2016 | Advertising competition in presidential elections. (2016). Gordon, Brett ; Hartmann, Wesley R. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:14:y:2016:i:1:d:10.1007_s11129-016-9165-6. Full description at Econpapers || Download paper | 8 |
43 | 2008 | Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program. (2008). Viard, V. ; Hartmann, Wesley . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:6:y:2008:i:2:p:109-137. Full description at Econpapers || Download paper | 8 |
44 | 2013 | Manufacturer marketing initiatives and retailer information sharing. (2013). Mittendorf, Brian ; Yoon, Dae-Hee ; Shin, Jiwoong. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:11:y:2013:i:2:d:10.1007_s11129-013-9132-4. Full description at Econpapers || Download paper | 8 |
45 | 2011 | Shades of grayââ¬âthe impact of gray markets on authorized distribution channels. (2011). xiao, ying ; Liu, Yunchuan ; Palekar, Udatta . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:9:y:2011:i:2:p:155-178. Full description at Econpapers || Download paper | 7 |
46 | 2009 | Information, learning, and drug diffusion: The case of Cox-2 inhibitors. (2009). Chintagunta, Pradeep ; Jin, Ginger ; Jiang, Renna. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:7:y:2009:i:4:p:399-443. Full description at Econpapers || Download paper | 7 |
47 | 2017 | E-book pricing and vertical restraints. (2017). Wildenbeest, Matthijs ; De los Santos, Babur. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:15:y:2017:i:2:d:10.1007_s11129-017-9183-z. Full description at Econpapers || Download paper | 7 |
48 | 2018 | Television ad-skipping, consumption complementarities and the consumer demand for advertising. (2018). Tuchman, Anna E ; Gardete, Pedro M ; Nair, Harikesh S. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:16:y:2018:i:2:d:10.1007_s11129-017-9192-y. Full description at Econpapers || Download paper | 7 |
49 | 2009 | Spatial competition with endogenous location choices: An application to discount retailing. (2009). Zhu, Ting ; Singh, Vishal. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:7:y:2009:i:1:p:1-35. Full description at Econpapers || Download paper | 7 |
50 | 2007 | Modeling CLV: A test of competing models in the insurance industry. (2007). Verhoef, Peter ; Donkers, Bas ; Jong, Martijn . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:5:y:2007:i:2:p:163-190. Full description at Econpapers || Download paper | 7 |
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2020 | The Similarity Network of Motion Pictures. (2020). Wei, Yanhao Max. In: Management Science. RePEc:inm:ormnsc:v:66:y:2020:i:4:p:1647-1671. Full description at Econpapers || Download paper | |
2020 | The Impact of Prices on Firm Reputation. (2020). Reshef, Oren ; Luca, Michael. In: NBER Working Papers. RePEc:nbr:nberwo:27405. Full description at Econpapers || Download paper | |
2020 | The Market for Reviews: Strategic Behavior of Online Product Reviewers with Monetary Incentives. (2020). Greiff, Matthias ; Giamattei, Marcus ; Dorner, Verena. In: Schmalenbach Business Review. RePEc:spr:schmbr:v:72:y:2020:i:3:d:10.1007_s41464-020-00094-y. Full description at Econpapers || Download paper | |
2020 | Your Hometown Matters: Popularity-Difference Bias in Online Reputation Platforms. (2020). Lappas, Theodoros ; Kokkodis, Marios. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:2:p:412-430. Full description at Econpapers || Download paper | |
2020 | Information about average evaluations spurs cooperation: An experiment on noisy reputation systems. (2020). Greiff, Matthias ; Paetzel, Fabian. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:180:y:2020:i:c:p:334-356. Full description at Econpapers || Download paper | |
2020 | The amplifying effect of branded queries on advertising in multi-channel retailing. (2020). Monfort, Abel ; Mendez-Suarez, Mariano. In: Journal of Business Research. RePEc:eee:jbrese:v:112:y:2020:i:c:p:254-260. Full description at Econpapers || Download paper | |
2020 | Generalizable and Robust TV Advertising Effects. (2020). Tuchman, Anna ; Hitsch, Gunter J ; Shapiro, Bradley. In: NBER Working Papers. RePEc:nbr:nberwo:27684. Full description at Econpapers || Download paper | |
2020 | Spillovers from Mass Advertising: An Identification Strategy. (2020). Thomas, Michael. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:4:p:807-826. Full description at Econpapers || Download paper | |
2020 | Is the Cure Worse Than the Disease? Unintended Effects of Payment Reform in a Quantity-Based Transfer Program. (2020). Meckel, Katherine. In: American Economic Review. RePEc:aea:aecrev:v:110:y:2020:i:6:p:1821-65. Full description at Econpapers || Download paper | |
2020 | Inefficiencies in Digital Advertising Markets. (2019). Gordon, Brett ; Wilbur, Kenneth C ; Shin, Jiwoong ; Narayanan, Sridhar ; Katona, Zsolt ; Jerath, Kinshuk . In: Papers. RePEc:arx:papers:1912.09012. Full description at Econpapers || Download paper | |
2020 | The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic. (2020). Biswas, Shirsho ; Dube, Jean-Pierre H ; Sacher, Szymon K ; Simonov, Andrey. In: NBER Working Papers. RePEc:nbr:nberwo:27237. Full description at Econpapers || Download paper | |
2020 | The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic. (2020). Biswas, Shirsho ; Dube, Jean-Pierre ; Sacher, Szymon ; Simonov, Andrey. In: Working Papers. RePEc:bfi:wpaper:2020-67. Full description at Econpapers || Download paper | |
2020 | Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?. (2020). Du, Shaoyin ; Shriver, Scott K ; Johnson, Garrett A. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:33-51. Full description at Econpapers || Download paper | |
2020 | Combating copycatting in the luxury market with fighter brands. (2020). Pun, Hubert ; Zhen, Ziyan ; Hou, Pengwen. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:140:y:2020:i:c:s1366554520306608. Full description at Econpapers || Download paper | |
2020 | The sharing economy: A marketing perspective. (2020). Lim, Weng Marc. In: Australasian marketing journal. RePEc:eee:aumajo:v:28:y:2020:i:3:p:4-13. Full description at Econpapers || Download paper | |
2020 | Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network. (2020). Brodie, Roderick J ; Frethey-Bentham, Catherine ; Zhu, Andrew Q ; Starr, Richard G. In: Australasian marketing journal. RePEc:eee:aumajo:v:28:y:2020:i:3:p:67-80. Full description at Econpapers || Download paper | |
2020 | Competition, Politics, & Social Media. (2020). Yildirim, Pinar ; Kin, Benson Tsz. In: Papers. RePEc:arx:papers:2012.03327. Full description at Econpapers || Download paper | |
2020 | Technological Innovation and Discrimination in Household Finance. (2020). Pence, Karen M ; Morse, Adair. In: Finance and Economics Discussion Series. RePEc:fip:fedgfe:2020-18. Full description at Econpapers || Download paper | |
2020 | How and When to Use the Political Cycle to Identify Advertising Effects. (2020). Song, Jihong ; Shapiro, Bradley T ; Moshary, Sarah. In: NBER Working Papers. RePEc:nbr:nberwo:27349. Full description at Econpapers || Download paper | |
2020 | Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts. (2020). Selove, Matthew ; Nistor, Cristina . In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:5:p:939-955. Full description at Econpapers || Download paper |
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2020 | Incentivized Mergers and Cost Effciency: Evidence from the Electricity Distribution Industry. (2020). Clark, Robert ; Samano, Mario. In: Working Paper. RePEc:qed:wpaper:1447. Full description at Econpapers || Download paper | |
2020 | Internal versus External Growth in Industries with Scale Economies: A Computational Model of Optimal Merger Policy. (2020). Nocke, Volker ; Mermelstein, Ben ; Whinston, Michael D ; Satterthwaite, Mark A. In: Journal of Political Economy. RePEc:ucp:jpolec:doi:10.1086/704069. Full description at Econpapers || Download paper |
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2019 | Lead Offer Spillovers. (2019). Wilbur, Kenneth C ; Fisher, Geoffrey ; Liaukonyte, Jura ; McGranaghan, Matthew. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:4:p:643-668. Full description at Econpapers || Download paper | |
2019 | Linear Estimation of Aggregate Dynamic Discrete Demand for Durable Goods: Overcoming the Curse of Dimensionality. (2019). Kumar, Vineet ; Derdenger, Tim ; Chou, Cheng . In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:5:p:888-909. Full description at Econpapers || Download paper |
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2018 | Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years. (2018). Wilbur, Kenneth C ; Joo, Mingyu ; Du, Rex Yuxing. In: Papers. RePEc:arx:papers:1810.07783. Full description at Econpapers || Download paper | |
2018 | Competing with complementors: An empirical look at Amazon.com. (2018). Zhu, Feng ; Liu, Qihong . In: Strategic Management Journal. RePEc:bla:stratm:v:39:y:2018:i:10:p:2618-2642. Full description at Econpapers || Download paper | |
2018 | Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes. (2018). Bart, Yakov ; Gardete, Pedro M. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:5:p:733-752. Full description at Econpapers || Download paper | |
2018 | THE PARTICIPATION OF ICT IN ACTIVITIES OF ECONOMIC SUBJECTS IN SMALL ECONOMY. (2018). Palevska, Valentina Mucunska ; Novkovska, Blagica. In: UTMS Journal of Economics. RePEc:ris:utmsje:0246. Full description at Econpapers || Download paper | |
2018 | Platform-mediated reputation systems in the sharing economy and incentives to provide service quality: the case of ridesharing services. (2018). Basili, Marcello ; Rossi, Maria Alessandra. In: Department of Economics University of Siena. RePEc:usi:wpaper:787. Full description at Econpapers || Download paper |
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2017 | Measuring and Understanding Brand Value in a Dynamic Model of Brand Management. (2017). Goldfarb, Avi ; Moorthy, Sridhar ; Haviv, Avery M ; Borkovsky, Ron N. In: Marketing Science. RePEc:inm:ormksc:v:36:y:2017:i:4:p:471-499. Full description at Econpapers || Download paper |