[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
1990 | 0 | 0.09 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1991 | 0 | 0.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1992 | 0 | 0.09 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | |||||
1993 | 0 | 0.11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.05 | |||||
1994 | 0 | 0.12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.06 | |||||
1995 | 0 | 0.19 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.08 | |||||
1996 | 0 | 0.22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.1 | |||||
1997 | 0 | 0.22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.09 | |||||
1998 | 0 | 0.26 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.12 | |||||
1999 | 0 | 0.27 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.13 | |||||
2000 | 0 | 0.32 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.14 | |||||
2001 | 0 | 0.35 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.15 | |||||
2002 | 0 | 0.37 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.19 | |||||
2003 | 0 | 0.4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.19 | |||||
2004 | 0 | 0.44 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.2 | |||||
2005 | 0 | 0.45 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.21 | |||||
2006 | 0 | 0.46 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0.2 | |||||
2007 | 0 | 0.42 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0.18 | |||||
2008 | 0 | 0.44 | 0.59 | 0 | 32 | 32 | 513 | 18 | 24 | 0 | 0 | 14 | 77.8 | 18 | 0.56 | 0.2 | ||
2009 | 0.47 | 0.43 | 0.35 | 0.47 | 33 | 65 | 669 | 23 | 47 | 32 | 15 | 32 | 15 | 17 | 73.9 | 5 | 0.15 | 0.21 |
2010 | 0.43 | 0.43 | 0.47 | 0.43 | 29 | 94 | 617 | 44 | 91 | 65 | 28 | 65 | 28 | 21 | 47.7 | 5 | 0.17 | 0.18 |
2011 | 0.52 | 0.45 | 0.67 | 0.62 | 32 | 126 | 422 | 85 | 176 | 62 | 32 | 94 | 58 | 40 | 47.1 | 2 | 0.06 | 0.2 |
2012 | 0.62 | 0.45 | 0.71 | 0.66 | 39 | 165 | 523 | 117 | 293 | 61 | 38 | 126 | 83 | 42 | 35.9 | 17 | 0.44 | 0.19 |
2013 | 0.45 | 0.5 | 0.66 | 0.7 | 43 | 208 | 290 | 137 | 430 | 71 | 32 | 165 | 116 | 20 | 14.6 | 3 | 0.07 | 0.21 |
2014 | 0.63 | 0.51 | 1.07 | 0.85 | 41 | 249 | 338 | 266 | 696 | 82 | 52 | 176 | 150 | 53 | 19.9 | 9 | 0.22 | 0.2 |
2015 | 0.51 | 0.5 | 1.04 | 0.83 | 48 | 297 | 317 | 310 | 1006 | 84 | 43 | 184 | 153 | 70 | 22.6 | 11 | 0.23 | 0.19 |
2016 | 0.58 | 0.5 | 1.2 | 0.88 | 70 | 367 | 437 | 442 | 1448 | 89 | 52 | 203 | 179 | 65 | 14.7 | 11 | 0.16 | 0.18 |
2017 | 0.73 | 0.5 | 1.23 | 0.87 | 53 | 420 | 352 | 515 | 1963 | 118 | 86 | 241 | 210 | 95 | 18.4 | 10 | 0.19 | 0.18 |
2018 | 0.78 | 0.54 | 1.29 | 0.83 | 39 | 459 | 109 | 593 | 2556 | 123 | 96 | 255 | 212 | 65 | 11 | 5 | 0.13 | 0.21 |
2019 | 0.76 | 0.58 | 1.37 | 0.91 | 38 | 497 | 135 | 680 | 3236 | 92 | 70 | 251 | 228 | 85 | 12.5 | 4 | 0.11 | 0.21 |
2020 | 1.13 | 0.75 | 1.77 | 1.35 | 49 | 546 | 56 | 965 | 4201 | 77 | 87 | 248 | 334 | 108 | 11.2 | 9 | 0.18 | 0.29 |
IF: | Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 276 |
2 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 182 |
3 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 101 |
4 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 84 |
5 | 2012 | Drivers of consumerââ¬âbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 84 |
6 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 84 |
7 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 82 |
8 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 70 |
9 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 70 |
10 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 59 |
11 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 59 |
12 | 2008 | Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191. Full description at Econpapers || Download paper | 57 |
13 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 53 |
14 | 2016 | Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106. Full description at Econpapers || Download paper | 51 |
15 | 2016 | The influence of social media interactions on consumerââ¬âbrand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41. Full description at Econpapers || Download paper | 47 |
16 | 2010 | The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15. Full description at Econpapers || Download paper | 47 |
17 | 2010 | Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307. Full description at Econpapers || Download paper | 43 |
18 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 43 |
19 | 2012 | Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234. Full description at Econpapers || Download paper | 43 |
20 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 41 |
21 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 40 |
22 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 39 |
23 | 2008 | Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21. Full description at Econpapers || Download paper | 38 |
24 | 2010 | Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318. Full description at Econpapers || Download paper | 36 |
25 | 2012 | Generating global brand equity through corporate social responsibility to key stakeholders. (2012). TribÃÆó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24. Full description at Econpapers || Download paper | 36 |
26 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 35 |
27 | 2016 | Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26. Full description at Econpapers || Download paper | 35 |
28 | 2008 | Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103. Full description at Econpapers || Download paper | 34 |
29 | 2012 | Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405. Full description at Econpapers || Download paper | 33 |
30 | 2011 | Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74. Full description at Econpapers || Download paper | 32 |
31 | 2012 | The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54. Full description at Econpapers || Download paper | 31 |
32 | 2009 | The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. (2009). Albers, S̮̦nke ; Greve, Goetz ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:207-215. Full description at Econpapers || Download paper | 30 |
33 | 2016 | The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556. Full description at Econpapers || Download paper | 29 |
34 | 2010 | Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212. Full description at Econpapers || Download paper | 29 |
35 | 2010 | Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160. Full description at Econpapers || Download paper | 28 |
36 | 2014 | The effect of search channel elimination on purchase incidence, order size and channel choice. (2014). Konu, Umut ; Verhoef, Peter C ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:1:p:49-64. Full description at Econpapers || Download paper | 28 |
37 | 2010 | Stated intentions and purchase behavior: A unified model. (2010). Sun, Baohong ; Morwitz, Vicki G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:356-366. Full description at Econpapers || Download paper | 26 |
38 | 2019 | The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366. Full description at Econpapers || Download paper | 26 |
39 | 2012 | Defending the markers of masculinity: Consumer resistance to brand gender-bending. (2012). Avery, Jill . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:322-336. Full description at Econpapers || Download paper | 26 |
40 | 2008 | The meanings of branded products: A cross-national scale development and meaning assessment. (2008). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:82-93. Full description at Econpapers || Download paper | 26 |
41 | 2013 | An introduction to the application of (case 1) bestââ¬âworst scaling in marketing research. (2013). Louviere, Jordan ; Flynn, Terry ; Gudergan, Siegfried ; Islam, Towhidul ; Lings, Ian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:292-303. Full description at Econpapers || Download paper | 25 |
42 | 2009 | Does irritation induced by charitable direct mailings reduce donations?. (2009). Franses, Philip Hans ; Donkers, Bas ; van Diepen, Merel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:180-188. Full description at Econpapers || Download paper | 25 |
43 | 2012 | Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin. (2012). Riefler, Petra . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:25-34. Full description at Econpapers || Download paper | 25 |
44 | 2013 | User-generated versus designer-generated products: A performance assessment at Muji. (2013). Nishikawa, Hidehiko ; Ogawa, Susumu ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167. Full description at Econpapers || Download paper | 24 |
45 | 2012 | Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection. (2012). Skiera, Bernd ; Leeflang, Peter ; Gensler, Sonja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:2:p:192-201. Full description at Econpapers || Download paper | 24 |
46 | 2015 | Market orientation, knowledge competence, and innovation. (2015). Ozkaya, Erkan H ; Calantone, Roger ; Tomas, G ; Droge, Cornelia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:3:p:309-318. Full description at Econpapers || Download paper | 24 |
47 | 2015 | Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). De Keyser, Arne ; Konu, Umut ; Schepers, Jeroen . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456. Full description at Econpapers || Download paper | 24 |
48 | 2013 | Social interactions in customer churn decisions: The impact of relationship directionality. (2013). Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:236-248. Full description at Econpapers || Download paper | 23 |
49 | 2014 | Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products. (2014). Atakan, Sinem S ; Yoon, Carolyn ; Bagozzi, Richard P. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:395-408. Full description at Econpapers || Download paper | 23 |
50 | 2012 | Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects. (2012). Romani, Simona ; Dalli, Daniele ; Grappi, Silvia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:55-67. Full description at Econpapers || Download paper | 23 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 131 |
2 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 91 |
3 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 70 |
4 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 65 |
5 | 2012 | Drivers of consumerââ¬âbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 45 |
6 | 2016 | Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106. Full description at Econpapers || Download paper | 42 |
7 | 2016 | The influence of social media interactions on consumerââ¬âbrand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41. Full description at Econpapers || Download paper | 37 |
8 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 35 |
9 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 33 |
10 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 32 |
11 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 29 |
12 | 2019 | The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366. Full description at Econpapers || Download paper | 26 |
13 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 25 |
14 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 25 |
15 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 24 |
16 | 2008 | Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191. Full description at Econpapers || Download paper | 24 |
17 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 21 |
18 | 2016 | The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556. Full description at Econpapers || Download paper | 21 |
19 | 2016 | Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26. Full description at Econpapers || Download paper | 20 |
20 | 2015 | Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). De Keyser, Arne ; Konu, Umut ; Schepers, Jeroen . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456. Full description at Econpapers || Download paper | 20 |
21 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 20 |
22 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 19 |
23 | 2012 | Generating global brand equity through corporate social responsibility to key stakeholders. (2012). TribÃÆó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24. Full description at Econpapers || Download paper | 18 |
24 | 2012 | Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234. Full description at Econpapers || Download paper | 18 |
25 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 17 |
26 | 2019 | The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19. Full description at Econpapers || Download paper | 16 |
27 | 2012 | Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405. Full description at Econpapers || Download paper | 16 |
28 | 2018 | Endogeneity in survey research. (2018). Sande, Jon Bingen ; Ghosh, Mrinal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204. Full description at Econpapers || Download paper | 16 |
29 | 2014 | Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355. Full description at Econpapers || Download paper | 16 |
30 | 2019 | Branding in the era of digital (dis)intermediation. (2019). , Jan-Benedict ; Jan-Benedict, ; Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384. Full description at Econpapers || Download paper | 16 |
31 | 2016 | Evaluating the impact of social media activities on human brand sales. (2016). Saboo, Alok R ; Ramani, Girish ; Kumar, V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:524-541. Full description at Econpapers || Download paper | 15 |
32 | 2010 | Stated intentions and purchase behavior: A unified model. (2010). Sun, Baohong ; Morwitz, Vicki G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:356-366. Full description at Econpapers || Download paper | 15 |
33 | 2010 | Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307. Full description at Econpapers || Download paper | 15 |
34 | 2019 | Engaging the unengaged customer: The value of a retailer mobile app. (2019). Neslin, Scott A ; Dinner, Isaac M ; van Heerde, Harald J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:420-438. Full description at Econpapers || Download paper | 14 |
35 | 2016 | The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework. (2016). de Haan, Evert ; Pauwels, Koen ; Wiesel, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:491-507. Full description at Econpapers || Download paper | 14 |
36 | 2015 | Market orientation, knowledge competence, and innovation. (2015). Ozkaya, Erkan H ; Calantone, Roger ; Tomas, G ; Droge, Cornelia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:3:p:309-318. Full description at Econpapers || Download paper | 14 |
37 | 2016 | Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474. Full description at Econpapers || Download paper | 14 |
38 | 2017 | Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354. Full description at Econpapers || Download paper | 13 |
39 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 13 |
40 | 2010 | The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15. Full description at Econpapers || Download paper | 13 |
41 | 2012 | Defending the markers of masculinity: Consumer resistance to brand gender-bending. (2012). Avery, Jill . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:322-336. Full description at Econpapers || Download paper | 13 |
42 | 2013 | User-generated versus designer-generated products: A performance assessment at Muji. (2013). Nishikawa, Hidehiko ; Ogawa, Susumu ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167. Full description at Econpapers || Download paper | 13 |
43 | 2014 | Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products. (2014). Atakan, Sinem S ; Yoon, Carolyn ; Bagozzi, Richard P. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:395-408. Full description at Econpapers || Download paper | 12 |
44 | 2016 | On-demand streaming services and music industry revenues ââ¬â Insights from Spotifys market entry. (2016). Wlomert, Nils ; Papies, Dominik . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:2:p:314-327. Full description at Econpapers || Download paper | 12 |
45 | 2012 | Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects. (2012). Romani, Simona ; Dalli, Daniele ; Grappi, Silvia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:55-67. Full description at Econpapers || Download paper | 12 |
46 | 2012 | The performance of global brands in the 2008 financial crisis: A test of two brand value measures. (2012). Johansson, Johny K ; Mazvancheryl, Sanal K ; Dimofte, Claudiu V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:235-245. Full description at Econpapers || Download paper | 12 |
47 | 2016 | Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance. (2016). Pauwels, Koen ; Lackman, Andrew ; AKSEHIRLI, ZEYNEP. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:639-655. Full description at Econpapers || Download paper | 12 |
48 | 2017 | Modeling the role of message content and influencers in social media rebroadcasting. (2017). Zhang, Yuchi ; Schweidel, David A ; Moe, Wendy W. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:100-119. Full description at Econpapers || Download paper | 12 |
49 | 2017 | The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. (2017). Eelen, Jiska ; Ozturan, Peren. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:4:p:872-891. Full description at Econpapers || Download paper | 12 |
50 | 2013 | Performance implications of deploying marketing analytics. (2013). Germann, Frank ; Rangaswamy, Arvind ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:114-128. Full description at Econpapers || Download paper | 12 |
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2020 | Social Influence in the Retail Context: A Contemporary Review of the Literature. (2020). Dahl, Darren W ; Argo, Jennifer J. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:1:p:25-39. Full description at Econpapers || Download paper | |
2020 | Weââ¬â¢re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information. (2020). Pezzuti, Todd ; Leonhardt, James M ; Namkoong, Jae-Eun. In: Journal of Business Research. RePEc:eee:jbrese:v:112:y:2020:i:c:p:160-169. Full description at Econpapers || Download paper | |
2020 | Social Medias Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?. (2020). Pauwels, Koen H ; Colicev, Anatoli ; Kubler, Raoul V. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:50:y:2020:i:c:p:136-155. Full description at Econpapers || Download paper | |
2020 | Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness. (2020). Sharma, Piyush ; di Mascio, Rita ; Fatima, Johra Kayeser. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:53:y:2020:i:c:s0969698919305892. Full description at Econpapers || Download paper | |
2020 | ââ¬ËMasstigeââ¬â¢ marketing: A review, synthesis and research agenda. (2020). Paul, Justin ; Kumar, Ajay ; Unnithan, Anandakuttan B. In: Journal of Business Research. RePEc:eee:jbrese:v:113:y:2020:i:c:p:384-398. Full description at Econpapers || Download paper | |
2020 | Competitive advertising strategies for programmatic television. (2020). Gelper, Sarah ; Hervet, Guillaume ; Guitart, Ivan A. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:4:d:10.1007_s11747-019-00691-5. Full description at Econpapers || Download paper | |
2020 | Estimating the Market Share and Price Premium of GI Foodsââ¬âThe Case of the Hungarian Food Discounters. (2020). Torok, Aron ; Jantyik, Lili. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:3:p:1094-:d:316140. Full description at Econpapers || Download paper | |
2020 | A product-centric data mining algorithm for targeted promotions. (2020). Carter, Jenny ; Caraffini, Fabio ; Chiclana, Francisco ; Moodley, Raymond. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:54:y:2020:i:c:s096969891831169x. Full description at Econpapers || Download paper | |
2020 | When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. (2020). Dekimpe, Marnik G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:175-195. Full description at Econpapers || Download paper | |
2020 | Does involvement in corporate social irresponsibility affect the linguistic features of corporate social responsibility reports?. (2020). Corciolani, Matteo ; Tuan, Annamaria ; Nieri, Federica. In: Corporate Social Responsibility and Environmental Management. RePEc:wly:corsem:v:27:y:2020:i:2:p:670-680. Full description at Econpapers || Download paper | |
2020 | Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the U.S.. (2020). Yan, Bingyu ; Seenivasan, Satheesh ; Ma, Junzhao. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:2:p:320-335. Full description at Econpapers || Download paper | |
2020 | Artificial Intelligence and Marketing: Pitfalls and Opportunities. (2020). von Wangenheim, Florian ; Brock, Jurgen Kai-Uwe ; Beh, Yean Shan ; Viswanathan, Vijay ; de Bruyn, Arnaud. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:91-105. Full description at Econpapers || Download paper | |
2020 | Beyond the âgoodâ and âevilâ of stability values in organizational culture for managerial innovation: the crucial role of management controls. (2020). Guenther, Thomas W ; Heinicke, Xaver ; Janka, Marc. In: Review of Managerial Science. RePEc:spr:rvmgts:v:14:y:2020:i:6:d:10.1007_s11846-019-00338-3. Full description at Econpapers || Download paper | |
2020 | Exploring the Effects of Trust and Its Outcomes in B2B Relationship Stages: A Longitudinal Study. (2020). Ha, Hong-Youl. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:23:p:9937-:d:452362. Full description at Econpapers || Download paper | |
2020 | Driving Customer Analytics From the Top. (2020). Groma, Till ; Fiedler, Lars ; Moorman, Christine ; Lilien, Gary L ; Germann, Frank. In: Customer Needs and Solutions. RePEc:spr:custns:v:7:y:2020:i:3:d:10.1007_s40547-020-00109-2. Full description at Econpapers || Download paper | |
2020 | Understanding the COVID-19 tourist psyche: The Evolutionary Tourism Paradigm. (2020). Tsionas, Mike G ; Assaf, George A ; Josiassen, Alexander ; Norfelt, Astrid ; Kock, Florian. In: Annals of Tourism Research. RePEc:eee:anture:v:85:y:2020:i:c:s0160738320301973. Full description at Econpapers || Download paper | |
2020 | The impact of affective and cognitive app experiences on loyalty towards retailers. (2020). Japutra, Arnold ; Anaya-Snchez, Rafael ; Navarro-Garca, Antonio ; Molinillo, Sebastian. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919304710. Full description at Econpapers || Download paper | |
2020 | Price search behaviour in digital markets ââ¬â A perspective from Romania. (2020). Gabriela, Igu ; Claudia-Elena, Uclea ; Diana-Maria, Vranceanu. In: Management & Marketing. RePEc:vrs:manmar:v:15:y:2020:i:2:p:219-235:n:6. Full description at Econpapers || Download paper | |
2020 | Identifying omnichannel deal prone segments, their antecedents, and their consequences. (2020). Montaguti, Elisa ; Neslin, Scott A ; Valentini, Sara. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:3:p:310-327. Full description at Econpapers || Download paper | |
2020 | Purchasing intention and behavior in the sharing economy: Mediating effects of APP assessments. (2020). Yu, Tiffanyhui-Kuang ; Lo, Fang-Yi ; Chen, Hsin-Hao. In: Journal of Business Research. RePEc:eee:jbrese:v:121:y:2020:i:c:p:93-102. Full description at Econpapers || Download paper | |
2020 | Welfare Beyond Consumption: The Benefits of Having Less. (2020). Hoffmann, Stefan ; Balderjahn, Ingo ; Huttel, Alexandra. In: Ecological Economics. RePEc:eee:ecolec:v:176:y:2020:i:c:s0921800919318683. Full description at Econpapers || Download paper | |
2020 | Opening the black box of gameful experience: Implications for gamification process design. (2020). Hammedi, Wafa ; Poncin, Ingrid ; Leclercq, Thomas. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:52:y:2020:i:c:s0969698919300256. Full description at Econpapers || Download paper | |
2020 | Gamified package: Consumer insights into multidimensional brand engagement. (2020). Makila, Tuomas ; Konnola, Kaisa ; Joelsson, Tapani N ; Luomala, Harri T ; Kauppinen-Raisanen, Hannele ; Syrjala, Henna . In: Journal of Business Research. RePEc:eee:jbrese:v:119:y:2020:i:c:p:423-434. Full description at Econpapers || Download paper | |
2020 | Increasing Consumersâ Willingness to Engage in Data Disclosure Processes through Relevance-Illustrating Game Elements. (2020). Widjaja, Thomas ; Schumann, Jan H ; Zimmermann, Johanna ; Bidler, Margarita. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:4:p:507-523. Full description at Econpapers || Download paper | |
2020 | Digital Analytics: Modeling for Insights and New Methods. (2020). Potapov, Dmitriy ; Bijmolt, Tammo ; Kumar, V ; Leszkiewicz, Agata ; Gupta, Shaphali. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:26-43. Full description at Econpapers || Download paper | |
2020 | Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers || Download paper | |
2020 | Itââ¬â¢s all about marketing! Exploring the social perception in the Italian context. (2020). Marino, Vittoria ; Darco, Mario ; Resciniti, Riccardo. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2020:y:2020:i:1:d:10.1007_s43039-020-00004-7. Full description at Econpapers || Download paper | |
2020 | An investigation of unsustainable luxury: How guilt drives negative word-of-mouth. (2020). Guido, Gianluigi ; Pino, Giovanni ; de Angelis, Matteo ; Amatulli, Cesare. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:821-836. Full description at Econpapers || Download paper | |
2020 | Blood donations and incentives: Evidence from a field experiment. (2020). Stutzer, Alois ; Goette, Lorenz. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:170:y:2020:i:c:p:52-74. Full description at Econpapers || Download paper | |
2020 | OBIM: A computational model to estimate brand image from online consumer review. (2020). Jenamani, Mamata ; Mitra, Satanik. In: Journal of Business Research. RePEc:eee:jbrese:v:114:y:2020:i:c:p:213-226. Full description at Econpapers || Download paper | |
2020 | Modeling Dynamics in Crowdfunding. (2020). Ordanini, Andrea ; Trusov, Michael ; Kannan, P K ; Kim, Chul. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:2:p:339-365. Full description at Econpapers || Download paper | |
2020 | Consumer Protection on Kickstarter. (2020). Skiera, Bernd ; Schulze, Christian ; Blaseg, Daniel . In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:211-233. Full description at Econpapers || Download paper | |
2020 | Delimiting disruption: Why Uber is disruptive, but Airbnb is not. (2020). Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:43-55. Full description at Econpapers || Download paper | |
2020 | Does piracy lead to product abandonment or stimulate new product development?: Evidence from mobile platform?based developer firms. (2020). Bo, Lars ; Miric, Milan. In: Strategic Management Journal. RePEc:bla:stratm:v:41:y:2020:i:12:p:2155-2184. Full description at Econpapers || Download paper | |
2020 | The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value. (2020). Skiera, Bernd ; Riedl, Edward J ; Srinivasan, Shuba ; Bayer, Emanuel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:789-804. Full description at Econpapers || Download paper | |
2020 | Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements. (2020). Martinez-Vivar, Rodobaldo ; Perez-Campdesuer, Reyner ; Garcia-Vidal, Gelmar ; Sanchez-Rodriguez, Alexander ; Ronquillo-Bolaos, Carlos ; De-Miguel, Margarita. In: TrÃ
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2020 | How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets. (2020). Heinberg, Martin ; Taube, Markus ; Ozkaya, Erkan H ; Katsikeas, Constantine S. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:5:d:10.1007_s11747-019-00637-x. Full description at Econpapers || Download paper | |
2020 | On the monetization of mobile apps. (2020). Shachar, Ron ; Muller, Eitan ; Libai, Barak ; Appel, Gil. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:93-107. Full description at Econpapers || Download paper | |
2020 | Brand preference in the face of control loss and service failure: The role of the sound of brands. (2020). Cuny, Caroline ; Khenfer, Jamel. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:55:y:2020:i:c:s0969698919308367. Full description at Econpapers || Download paper | |
2020 | Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM. (2020). Chen, Qimei ; You, YA. In: Journal of Business Research. RePEc:eee:jbrese:v:118:y:2020:i:c:p:210-222. Full description at Econpapers || Download paper | |
2020 | Exclusivity as a Signal of Quality in a Market with Word-of-Mouth Communication. (2020). Axel, Stock ; Eric, Schmidbauer ; Minoo, Ashoori. In: Review of Marketing Science. RePEc:bpj:revmkt:v:18:y:2020:i:1:p:99-115:n:6. Full description at Econpapers || Download paper | |
2020 | Designing a logo for renewable energy sources with public participation: Empirical evidence from Greece. (2020). Tsagarakis, Konstantinos P ; Tsagkaraki, Maria I ; Mellon, Robert C ; Keramitsoglou, Kiriaki M. In: Renewable Energy. RePEc:eee:renene:v:153:y:2020:i:c:p:1205-1218. Full description at Econpapers || Download paper | |
2020 | Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising. (2020). Li, Wenjing ; Richerson, Rob ; Mead, James A. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:2:p:282-296. Full description at Econpapers || Download paper | |
2020 | Tactical use of rewards to enhance loyalty program effectiveness. (2020). Danaher, Peter ; Sajtos, Laszlo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:505-520. Full description at Econpapers || Download paper | |
2020 | Retailing and retailing research in the age of big data analytics. (2020). Dekimpe, Marnik G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:3-14. Full description at Econpapers || Download paper | |
2020 | Touch vs. click: how computer interfaces polarize consumersââ¬â¢ evaluations. (2020). Wang, Xiao Yu ; Ai, Yijie ; Zhao, Hongrui ; Keh, Hean Tat. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09516-w. Full description at Econpapers || Download paper | |
2020 | Brave New World? On AI and the Management of Customer Relationships. (2020). Kroll, Eike Benjamin ; Kotterheinrich, Kim ; Kaplan, Andreas ; Hofacker, Charles F ; Gensler, Sonja ; Bart, Yakov ; Libai, Barak. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:44-56. Full description at Econpapers || Download paper | |
2020 | Public health interventions in the face of pandemics: network structure, social distancing, and heterogeneity. (2020). Ghaderi, Mohammad. In: Economics Working Papers. RePEc:upf:upfgen:1732. Full description at Econpapers || Download paper | |
2020 | Public Health Interventions in the Face of Pandemics: Network Structure, Social Distancing, and Heterogeneity. (2020). Ghaderi, Mohammad. In: Working Papers. RePEc:bge:wpaper:1193. Full description at Econpapers || Download paper | |
2020 | Cross-decision social effects in product adoption and defection decisions. (2020). Nitzan, Irit ; Landsman, Vardit. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:2:p:213-235. Full description at Econpapers || Download paper | |
2020 | Exploring digital corporate social responsibility communications on Twitter. (2020). Menendez, Hector D ; West, Douglas ; Plangger, Kirk ; Okazaki, Shintaro. In: Journal of Business Research. RePEc:eee:jbrese:v:117:y:2020:i:c:p:675-682. Full description at Econpapers || Download paper | |
2020 | What makes social media-based supplier network involvement more effective for new product performance? The role of network structure. (2020). Shiu, Eric C ; Colin, . In: Journal of Business Research. RePEc:eee:jbrese:v:118:y:2020:i:c:p:299-310. Full description at Econpapers || Download paper | |
2020 | Designing for Inclusivity: Platforms of Protest and Participation. (2020). Rogers, Matthew ; Leyshon, Michael. In: Urban Planning. RePEc:cog:urbpla:v:5:y:2020:i:4:p:33-44. Full description at Econpapers || Download paper | |
2020 | Social Networks as Drivers for Technology Adoption: A Study from a Rural Mountain Area in Italy. (2020). Demartini, Eugenio ; Marescotti, Maria Elena ; Filippini, Rosalia ; Gaviglio, Anna. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:22:p:9392-:d:443452. Full description at Econpapers || Download paper | |
2020 | Opposites attract: Impact of background color on effectiveness of emotional charity appeals. (2020). Li, Yexin Jessica ; Choi, Jungsil ; Singh, Surendra N ; Yin, Bingqing ; Rangan, Priyamvadha. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:644-660. Full description at Econpapers || Download paper | |
2020 | Innovation analytics: Leveraging artificial intelligence in the innovation process. (2020). Fuller, Johann ; Bilgram, Volker ; Kakatkar, Chinmay. In: Business Horizons. RePEc:eee:bushor:v:63:y:2020:i:2:p:171-181. Full description at Econpapers || Download paper | |
2020 | Privacy threats with retail technologies: A consumer perspective. (2020). Scarpi, Daniele ; Pizzi, Gabriele. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:56:y:2020:i:c:s0969698919314614. Full description at Econpapers || Download paper | |
2020 | Refocusing loyalty programs in the era of big data: a societal lens paradigm. (2020). Chun, So Yeon ; Bradlow, Eric T ; Venkatesan, Rajkumar ; Neslin, Scott A ; Liu-Thompkins, Yuping ; Stourm, Valeria ; Thomadsen, Raphael ; Amariles, David Restrepo ; Park, Young-Hoon ; Kopalle, Praveen ; Kannan, P K ; Gardete, Pedro ; Breugelmans, Els. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:4:d:10.1007_s11002-020-09523-x. Full description at Econpapers || Download pap | |
2020 | Culture and the Consumer Journey. (2020). Barnes, Aaron J ; Shavitt, Sharon . In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:1:p:40-54. Full description at Econpapers || Download paper | |
2020 | Does ambidexterity in marketing pay off? The role of absorptive capacity. (2020). Reza, Sadat ; Agarwal, James ; Osiyevskyy, Oleksiy ; Ho, Hillbun. In: Journal of Business Research. RePEc:eee:jbrese:v:110:y:2020:i:c:p:65-79. Full description at Econpapers || Download paper | |
2020 | UK mid-market department stores: Is fashion product assortment one key to regaining competitive advantage?. (2020). Silva, Emmanuel Sirimal ; Gee, Liz ; Donnelly, Shannon. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919312263. Full description at Econpapers || Download paper | |
2020 | The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry. (2020). Akdeniz, Billur M ; Talay, Berk M ; Randhawa, Praneet ; Kirca, Ahmet H. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:2:p:421-439. Full description at Econpapers || Download paper | |
2020 | Brand relevance and the effects of product proliferation across product categories. (2020). Schrock, Wyatt A ; Wang, Joyce ; Zhang, Yufei ; Zhao, Yanhui ; Calantone, Roger J. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:6:d:10.1007_s11747-020-00727-1. Full description at Econpapers || Download paper | |
2020 | The well-trodden path: Complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States. (2020). Xiang, Kexin ; Patel, Pankaj C ; Feng, Cong. In: Journal of Business Research. RePEc:eee:jbrese:v:110:y:2020:i:c:p:370-385. Full description at Econpapers || Download paper | |
2020 | Corporate Social Responsibility and Firm Value: The Moderating Effects of Financial Flexibility and R&D Investment. (2020). Li, Qingchang ; Hou, Siyu ; Guo, Zhaoyang. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:20:p:8452-:d:427704. Full description at Econpapers || Download paper | |
2020 | Store Closings and Retailer Profitability: A Contingency Perspective. (2020). Fay, Scott ; Feng, Cong. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:3:p:411-433. Full description at Econpapers || Download paper | |
2020 | The reflection of retail marketing strategies in advertising catalogues. (2020). Iordache, Adrian ; Gradinaru, Catalin ; Toma, Sorin-George ; Catana, Etefan. In: Manager Journal. RePEc:but:manage:v:31:y:2020:i:1:p:16-23. Full description at Econpapers || Download paper | |
2020 | Political conservatism and preference for (a)symmetric brand logos. (2020). Chan, Eugene Y ; Northey, Gavin. In: Journal of Business Research. RePEc:eee:jbrese:v:115:y:2020:i:c:p:149-159. Full description at Econpapers || Download paper | |
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2020 | Using technology to bring online convenience to offline shopping. (2020). Gielens, Katrijn ; Geyskens, Inge ; Dekimpe, Marnik G. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:1:d:10.1007_s11002-019-09508-5. Full description at Econpapers || Download paper | |
2020 | Minding the competition: The drivers for multichannel service quality in fashion retailing. (2020). Lancaster, Geoff ; Howell, Kerry ; Ozuem, Wilson ; Patten, Elena. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:53:y:2020:i:c:s0969698919311555. Full description at Econpapers || Download paper | |
2020 | Towards a first conceptualization of shoppers ambivalence to digitalization. (2020). Michaud-Trevinal, Aurelia ; Rogeon, Fabien ; Collin-Lachaud, Isabelle. In: Post-Print. RePEc:hal:journl:hal-02880832. Full description at Econpapers || Download paper | |
2020 | Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons. (2020). Ghose, Sanjoy ; Bhatnagar, Amit ; Ravula, Prashanth. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:2:p:405-420. Full description at Econpapers || Download paper | |
2020 | How to increase multichannel shopping satisfaction? An adapted Kano based stage-gate approach to select new technologies. (2020). Rese, Alexandra ; Baier, Daniel. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:56:y:2020:i:c:s0969698920308237. Full description at Econpapers || Download paper | |
2020 | Persuasive location-based messaging to increase store visits: An exploratory study of fashion shoppers. (2020). Weltevreden, Jesse ; Merikivi, Jani ; Verhagen, Tibert ; Meents, Selmar . In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920308262. Full description at Econpapers || Download paper | |
2020 | Luxury in the digital age: A multi-actor service encounter perspective. (2020). Wirtz, Jochen ; Holmqvist, Jonas ; Fritze, Martin P. In: Journal of Business Research. RePEc:eee:jbrese:v:121:y:2020:i:c:p:747-756. Full description at Econpapers || Download paper | |
2020 | Social Perspectives in Digital Business Models of Railway Enterprises. (2020). Jaboski, Marek. In: Energies. RePEc:gam:jeners:v:13:y:2020:i:23:p:6445-:d:457509. Full description at Econpapers || Download paper | |
2020 | Impact of Strategic Cooperation under Competition on Green Product Manufacturing. (2020). Majumder, Sani ; Nielsen, Izabela ; Saha, Subrata ; Szwarc, Eryk. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:24:p:10248-:d:458808. Full description at Econpapers || Download paper | |
2020 | Relationship between Urban New Business Indexes and the Business Environment of Chinese Cities: A Study Based on Entropy-TOPSIS and a Gaussian Process Regression Model. (2020). Liu, Danxuan ; Shi, Yishao. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:24:p:10422-:d:461493. Full description at Econpapers || Download paper | |
2020 | Nepal Development Update, July 2020. (2020). Bank, World. In: World Bank Other Operational Studies. RePEc:wbk:wboper:34178. Full description at Econpapers || Download paper | |
2020 | Utilization of Blockchain Technology in Greek Public Administration. (2020). Nanouris, Dimitris ; Mitsiou, Vasiliki ; Effrosyni, Tsaktsira ; Ilioudi, Stamatia ; Siassiakos, Konstantinos. In: Advances in Management and Applied Economics. RePEc:spt:admaec:v:10:y:2020:i:4:f:10_4_12. Full description at Econpapers || Download paper | |
2020 | The Role of Marketing in Digital Business Platforms. (2020). Wirtz, Jochen ; Wieringa, Jaap E ; Van Bruggen, Gerrit ; Felten, Claudio ; Moch, Nicole ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90. Full description at Econpapers || Download paper | |
2020 | Comparative Analysis of Private LabelsâPrivate Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary. (2020). Koiiarova, Ingrida ; Dvoak, Marek ; Kubicova, Ubica ; Dupina, Milan ; Kadekova, Zdenka. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:23:p:9822-:d:450324. Full description at Econpapers || Download paper | |
2020 | Exclusionary pricing in two-sided markets. (2020). Valletti, Tommaso ; Giardino-Karlinger, Liliane ; Amelio, Andrea. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:73:y:2020:i:c:s016771872030014x. Full description at Econpapers || Download paper | |
2020 | Not all that glitters is golden: The impact of procedural fairness perceptions on firm evaluations and customer satisfaction with favorable outcomes. (2020). Jain, Shalini Sarin ; Mathur, Pragya . In: Journal of Business Research. RePEc:eee:jbrese:v:117:y:2020:i:c:p:357-367. Full description at Econpapers || Download paper | |
2020 | Insight versus effort. Communicating the creative process leading to new products. (2020). Scopelliti, Irene ; Miceli, Gaetano ; Raimondo, Maria Antonietta. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:602-620. Full description at Econpapers || Download paper | |
2020 | Components of visual perception in marketing contexts: a conceptual framework and review. (2020). Sample, Kevin L ; Brasel, Adam S ; Hagtvedt, Henrik. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:3:d:10.1007_s11747-019-00684-4. Full description at Econpapers || Download paper |
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2020 | Delimiting disruption: Why Uber is disruptive, but Airbnb is not. (2020). Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:43-55. Full description at Econpapers || Download paper | |
2020 | Introduction to the Special Section: Research for the New Normal. (2020). Kannan, P K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:441-442. Full description at Econpapers || Download paper | |
2020 | Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers || Download paper | |
2020 | Does online retail coupons and memberships create favourable psychological disposition?. (2020). Dwivedi, Yogesh K ; Foroudi, Pantea ; Balakrishnan, Janarthanan. In: Journal of Business Research. RePEc:eee:jbrese:v:116:y:2020:i:c:p:229-244. Full description at Econpapers || Download paper | |
2020 | The personalizationâprivacy paradox in the attention economy. (2020). Cloarec, Julien. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311252. Full description at Econpapers || Download paper | |
2020 | Effects of Corporate Social Responsibility on Firm Performance: Does Customer Satisfaction Matter?. (2020). Yeh, Shang-Pao ; Huang, Hao-Chen ; Peng, Chi-Lu ; Wei, An-Pin . In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:18:p:7545-:d:412932. Full description at Econpapers || Download paper | |
2020 | Data-Driven Promotion Planning for Paid Mobile Applications. (2020). Sinha, Amitabh ; Huang, Yan ; Li, Manqi. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:3:p:1007-1029. Full description at Econpapers || Download paper |
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2019 | EFFECTS OF INFLUENCE OF ECONOMIC AND TECHNOLOGICAL DEVELOPMENT OF IT SEGMENTS ON DIGITAL TRANSFORMATION OF RETAIL TRADE. (2019). Manukov, Anton ; Bakeev, Murat ; Lola, Inna S. In: HSE Working papers. RePEc:hig:wpaper:102sti2019. Full description at Econpapers || Download paper | |
2019 | Schemi di pagamento e valute virtuali (Payment schemes and virtual currencies). (2019). Bonaiuti, Gianni. In: Moneta e Credito. RePEc:psl:moneta:2019:46. Full description at Econpapers || Download paper | |
2019 | Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach. (2019). Maruotti, Antonello ; Mark, Tanya ; Bulla, Jan. In: METRON. RePEc:spr:metron:v:77:y:2019:i:1:d:10.1007_s40300-019-00150-9. Full description at Econpapers || Download paper | |
2019 | Verkauftes Internet. Zur sozial-ökologischen Gestaltung digitaler Räume. (2019). Rehak, Rainer ; Frick, Vivian. In: EconStor Open Access Articles. RePEc:zbw:espost:228722. Full description at Econpapers || Download paper |
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2018 | The influence of audience characteristics on the effectiveness of brand placement memory. (2018). Natarajan, Thamaraiselvan ; Kasilingam, Dharun Lingam ; Jublee, Daniel Inbaraj ; Stephen, Gladys ; Balasubramaniam, Senthil Arasu. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:134-149. Full description at Econpapers || Download paper | |
2018 | Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats. (2018). Braak, Anne Ter ; Deleersnyder, Barbara. In: Journal of Retailing. RePEc:eee:jouret:v:94:y:2018:i:3:p:312-327. Full description at Econpapers || Download paper | |
2018 | Employee Volunteering Meaningfulness and Organizational Citizenship Behavior: Exploring the Effects of Organizational Support, Pride, and Trust. (2018). Im, Seunghee ; Chung, Yang Woon . In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:12:p:4835-:d:191462. Full description at Econpapers || Download paper | |
2018 | A typology of brand alliances and consumer awareness of brand alliance integration. (2018). Newmeyer, Casey E ; Chatterjee, Rabikar ; Ruth, Julie A ; Venkatesh, R. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:3:d:10.1007_s11002-018-9467-4. Full description at Econpapers || Download paper | |
2018 | Flexible estimation of time-varying effects for frequently purchased retail goods: a modeling approach based on household panel data. (2018). Baumgartner, Bernhard ; Steiner, Winfried J ; Kneib, Thomas ; Guhl, Daniel. In: OR Spectrum: Quantitative Approaches in Management. RePEc:spr:orspec:v:40:y:2018:i:4:d:10.1007_s00291-018-0530-6. Full description at Econpapers || Download paper |
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2017 | The impact of contextual television ads on online conversions: An application in the insurance industry. (2017). Guitart, Ivan A ; Hervet, Guillaume. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:480-498. Full description at Econpapers || Download paper | |
2017 | ââ¬ÅService Encounter 2.0ââ¬Â: An investigation into the roles of technology, employees and customers. (2017). Lariviere, Bart ; De Keyser, Arne ; Wunderlich, Nancy V ; Voss, Chris ; Sirianni, Nancy J ; Kunz, Werner ; Andreassen, Tor W ; Bowen, David . In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:238-246. Full description at Econpapers || Download paper | |
2017 | A systems perspective on markets ââ¬â Toward a research agenda. (2017). Vargo, Stephen L ; Colurcio, Maria ; Reynoso, Javier ; Edvardsson, BO ; Baron, Steve ; Koskela-Huotari, Kaisa . In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:260-268. Full description at Econpapers || Download paper | |
2017 | Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Novak, Tom ; Verhoef, Peter C ; Hu, Mandy Mantian ; Hoffman, Donna L ; Fong, Nathan ; Datta, Hannes ; Bart, Yakov ; Andrews, Michelle ; Abhishek, Vibhanshu ; Luo, Xueming ; Zhang, Yuchi ; Kannan, P K ; Rand, William ; Stephen, Andrew T. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8. Full description at Econpapers || Download paper | |
2017 | An empirical analysis of factors that influence retail website visit types. (2017). Danaher, Peter ; Sands, Sean J ; Pallant, Jason I. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:39:y:2017:i:c:p:62-70. Full description at Econpapers || Download paper | |
2017 | The Magnitude of Change Effect in Store Remodeling. (2017). Danaher, Peter ; Sands, Sean J ; Ferraro, Carla R. In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:4:p:440-457. Full description at Econpapers || Download paper | |
2017 | Measuring media channel performance: a proposed alternative to the ââ¬Ëlast-in winsââ¬â¢ methodology. (2017). Robertshaw, Gary S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0020-8. Full description at Econpapers || Download paper | |
2017 | Business models as service strategy. (2017). Wieland, Heiko ; Vargo, Stephen L ; Hartmann, Nathaniel N. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:45:y:2017:i:6:d:10.1007_s11747-017-0531-z. Full description at Econpapers || Download paper |