[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
2008 | 0 | 0.49 | 0.61 | 0 | 31 | 31 | 634 | 18 | 19 | 0 | 0 | 14 | 77.8 | 18 | 0.58 | 0.23 | ||
2009 | 0.48 | 0.47 | 0.35 | 0.48 | 32 | 63 | 884 | 22 | 41 | 31 | 15 | 31 | 15 | 15 | 68.2 | 5 | 0.16 | 0.24 |
2010 | 0.52 | 0.48 | 0.53 | 0.52 | 29 | 92 | 805 | 49 | 90 | 63 | 33 | 63 | 33 | 20 | 40.8 | 6 | 0.21 | 0.21 |
2011 | 0.56 | 0.52 | 0.73 | 0.68 | 32 | 124 | 598 | 90 | 180 | 61 | 34 | 92 | 63 | 39 | 43.3 | 2 | 0.06 | 0.24 |
2012 | 0.74 | 0.52 | 0.77 | 0.73 | 39 | 163 | 707 | 126 | 306 | 61 | 45 | 124 | 91 | 42 | 33.3 | 17 | 0.44 | 0.22 |
2013 | 0.58 | 0.56 | 0.77 | 0.82 | 43 | 206 | 388 | 158 | 464 | 71 | 41 | 163 | 134 | 20 | 12.7 | 4 | 0.09 | 0.24 |
2014 | 0.65 | 0.55 | 1.16 | 0.93 | 41 | 247 | 467 | 287 | 751 | 82 | 53 | 175 | 163 | 53 | 18.5 | 9 | 0.22 | 0.23 |
2015 | 0.6 | 0.55 | 1.16 | 0.95 | 48 | 295 | 465 | 342 | 1093 | 84 | 50 | 184 | 174 | 71 | 20.8 | 13 | 0.27 | 0.23 |
2016 | 0.71 | 0.53 | 1.34 | 0.99 | 70 | 365 | 673 | 490 | 1583 | 89 | 63 | 203 | 200 | 64 | 13.1 | 14 | 0.2 | 0.21 |
2017 | 0.77 | 0.54 | 1.4 | 0.92 | 53 | 418 | 596 | 585 | 2168 | 118 | 91 | 241 | 222 | 95 | 16.2 | 12 | 0.23 | 0.22 |
2018 | 0.88 | 0.56 | 1.4 | 0.9 | 39 | 457 | 214 | 642 | 2810 | 123 | 108 | 255 | 230 | 65 | 10.1 | 5 | 0.13 | 0.24 |
2019 | 0.79 | 0.58 | 1.45 | 0.94 | 38 | 495 | 325 | 717 | 3527 | 92 | 73 | 251 | 237 | 85 | 11.9 | 6 | 0.16 | 0.23 |
2020 | 1.26 | 0.7 | 1.95 | 1.47 | 49 | 544 | 258 | 1059 | 4586 | 77 | 97 | 248 | 364 | 108 | 10.2 | 10 | 0.2 | 0.33 |
2021 | 1.82 | 0.87 | 2.13 | 1.75 | 62 | 606 | 123 | 1293 | 5879 | 87 | 158 | 249 | 436 | 165 | 12.8 | 35 | 0.56 | 0.32 |
2022 | 1.49 | 1 | 1.81 | 1.52 | 66 | 672 | 41 | 1219 | 7098 | 111 | 165 | 241 | 367 | 99 | 8.1 | 10 | 0.15 | 0.31 |
IF: | Two years Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for all series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Five years Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 404 |
2 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 213 |
3 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 159 |
4 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 152 |
5 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 114 |
6 | 2012 | Drivers of consumerââ¬âbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 111 |
7 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 102 |
8 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 96 |
9 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 94 |
10 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 90 |
11 | 2016 | Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106. Full description at Econpapers || Download paper | 84 |
12 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 83 |
13 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 71 |
14 | 2008 | Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191. Full description at Econpapers || Download paper | 66 |
15 | 2016 | The influence of social media interactions on consumerââ¬âbrand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41. Full description at Econpapers || Download paper | 64 |
16 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 60 |
17 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 60 |
18 | 2010 | Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307. Full description at Econpapers || Download paper | 57 |
19 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 57 |
20 | 2012 | Generating global brand equity through corporate social responsibility to key stakeholders. (2012). TribÃÆó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24. Full description at Econpapers || Download paper | 55 |
21 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 54 |
22 | 2010 | The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15. Full description at Econpapers || Download paper | 54 |
23 | 2012 | Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234. Full description at Econpapers || Download paper | 53 |
24 | 2008 | Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21. Full description at Econpapers || Download paper | 52 |
25 | 2019 | The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366. Full description at Econpapers || Download paper | 52 |
26 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 51 |
27 | 2010 | Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318. Full description at Econpapers || Download paper | 48 |
28 | 2016 | The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556. Full description at Econpapers || Download paper | 46 |
29 | 2016 | Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26. Full description at Econpapers || Download paper | 45 |
30 | 2011 | Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74. Full description at Econpapers || Download paper | 44 |
31 | 2010 | Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212. Full description at Econpapers || Download paper | 41 |
32 | 2012 | Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405. Full description at Econpapers || Download paper | 40 |
33 | 2018 | Endogeneity in survey research. (2018). Sande, Jon Bingen ; Ghosh, Mrinal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204. Full description at Econpapers || Download paper | 40 |
34 | 2010 | Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160. Full description at Econpapers || Download paper | 39 |
35 | 2008 | Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103. Full description at Econpapers || Download paper | 39 |
36 | 2019 | The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19. Full description at Econpapers || Download paper | 35 |
37 | 2012 | The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54. Full description at Econpapers || Download paper | 35 |
38 | 2014 | Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355. Full description at Econpapers || Download paper | 35 |
39 | 2009 | The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. (2009). Albers, S̮̦nke ; Greve, Goetz ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:207-215. Full description at Econpapers || Download paper | 34 |
40 | 2020 | The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26. Full description at Econpapers || Download paper | 34 |
41 | 2010 | Stated intentions and purchase behavior: A unified model. (2010). Sun, Baohong ; Morwitz, Vicki G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:356-366. Full description at Econpapers || Download paper | 33 |
42 | 2015 | Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). De Keyser, Arne ; Konu, Umut ; Schepers, Jeroen . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456. Full description at Econpapers || Download paper | 33 |
43 | 2013 | User-generated versus designer-generated products: A performance assessment at Muji. (2013). Nishikawa, Hidehiko ; Ogawa, Susumu ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167. Full description at Econpapers || Download paper | 32 |
44 | 2020 | Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers || Download paper | 32 |
45 | 2012 | The performance of global brands in the 2008 financial crisis: A test of two brand value measures. (2012). Johansson, Johny K ; Mazvancheryl, Sanal K ; Dimofte, Claudiu V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:235-245. Full description at Econpapers || Download paper | 32 |
46 | 2012 | Bolstering and restoring feelings of competence via the IKEA effect. (2012). Mochon, Daniel ; Ariely, Dan ; Norton, Michael I. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:363-369. Full description at Econpapers || Download paper | 32 |
47 | 2016 | Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474. Full description at Econpapers || Download paper | 31 |
48 | 2013 | An introduction to the application of (case 1) bestââ¬âworst scaling in marketing research. (2013). Louviere, Jordan ; Flynn, Terry ; Gudergan, Siegfried ; Islam, Towhidul ; Lings, Ian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:292-303. Full description at Econpapers || Download paper | 31 |
49 | 2017 | Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354. Full description at Econpapers || Download paper | 31 |
50 | 2019 | Branding in the era of digital (dis)intermediation. (2019). , Jan-Benedict ; Jan-Benedict, ; Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384. Full description at Econpapers || Download paper | 31 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 139 |
2 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 90 |
3 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 89 |
4 | 2016 | Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106. Full description at Econpapers || Download paper | 44 |
5 | 2012 | Drivers of consumerââ¬âbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 38 |
6 | 2019 | The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366. Full description at Econpapers || Download paper | 38 |
7 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 38 |
8 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 35 |
9 | 2020 | Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers || Download paper | 31 |
10 | 2020 | The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26. Full description at Econpapers || Download paper | 30 |
11 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 28 |
12 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 28 |
13 | 2018 | Endogeneity in survey research. (2018). Sande, Jon Bingen ; Ghosh, Mrinal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204. Full description at Econpapers || Download paper | 28 |
14 | 2016 | The influence of social media interactions on consumerââ¬âbrand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41. Full description at Econpapers || Download paper | 27 |
15 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 26 |
16 | 2016 | The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556. Full description at Econpapers || Download paper | 25 |
17 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 25 |
18 | 2020 | Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Bleier, Alexander ; Tucker, Catherine. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480. Full description at Econpapers || Download paper | 24 |
19 | 2019 | Comparing automated text classification methods. (2019). Heitmann, Mark ; Schamp, Christina ; Huppertz, Juliana ; Hartmann, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:20-38. Full description at Econpapers || Download paper | 23 |
20 | 2019 | Engaging the unengaged customer: The value of a retailer mobile app. (2019). Neslin, Scott A ; Dinner, Isaac M ; van Heerde, Harald J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:420-438. Full description at Econpapers || Download paper | 23 |
21 | 2019 | The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19. Full description at Econpapers || Download paper | 23 |
22 | 2020 | Virtual and augmented reality: Advancing research in consumer marketing. (2020). Bigne, Enrique ; Wedel, Michel ; Zhang, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465. Full description at Econpapers || Download paper | 23 |
23 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 21 |
24 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 21 |
25 | 2019 | Branding in the era of digital (dis)intermediation. (2019). , Jan-Benedict ; Jan-Benedict, ; Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384. Full description at Econpapers || Download paper | 21 |
26 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 21 |
27 | 2020 | Retailing and retailing research in the age of big data analytics. (2020). Dekimpe, Marnik G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:3-14. Full description at Econpapers || Download paper | 20 |
28 | 2008 | Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191. Full description at Econpapers || Download paper | 19 |
29 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 19 |
30 | 2014 | Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355. Full description at Econpapers || Download paper | 19 |
31 | 2016 | Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26. Full description at Econpapers || Download paper | 18 |
32 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 18 |
33 | 2011 | Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74. Full description at Econpapers || Download paper | 17 |
34 | 2017 | Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354. Full description at Econpapers || Download paper | 17 |
35 | 2015 | Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). De Keyser, Arne ; Konu, Umut ; Schepers, Jeroen . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456. Full description at Econpapers || Download paper | 17 |
36 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 17 |
37 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 16 |
38 | 2010 | Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318. Full description at Econpapers || Download paper | 15 |
39 | 2019 | Video mining: Measuring visual information using automatic methods. (2019). Shi, Mengze ; Li, XI ; Wang, Xin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:216-231. Full description at Econpapers || Download paper | 15 |
40 | 2012 | Generating global brand equity through corporate social responsibility to key stakeholders. (2012). TribÃÆó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24. Full description at Econpapers || Download paper | 15 |
41 | 2019 | Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. (2019). van Noort, Guda ; Bernritter, Stefan F ; Araujo, Theo ; Susan, . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:492-508. Full description at Econpapers || Download paper | 15 |
42 | 2008 | Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21. Full description at Econpapers || Download paper | 14 |
43 | 2012 | The performance of global brands in the 2008 financial crisis: A test of two brand value measures. (2012). Johansson, Johny K ; Mazvancheryl, Sanal K ; Dimofte, Claudiu V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:235-245. Full description at Econpapers || Download paper | 14 |
44 | 2010 | Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212. Full description at Econpapers || Download paper | 14 |
45 | 2012 | Bolstering and restoring feelings of competence via the IKEA effect. (2012). Mochon, Daniel ; Ariely, Dan ; Norton, Michael I. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:363-369. Full description at Econpapers || Download paper | 14 |
46 | 2020 | When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. (2020). Dekimpe, Marnik G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:175-195. Full description at Econpapers || Download paper | 13 |
47 | 2010 | Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307. Full description at Econpapers || Download paper | 13 |
48 | 2012 | Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234. Full description at Econpapers || Download paper | 13 |
49 | 2020 | Brand activism: Does courting controversy help or hurt a brand?. (2020). Althuizen, Niek ; Mukherjee, Sourjo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:772-788. Full description at Econpapers || Download paper | 13 |
50 | 2019 | Hook vs. hope: How to enhance customer engagement through gamification. (2019). Fritze, Martin P ; Marchand, Andre ; Eisingerich, Andreas B ; Dong, Lin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:200-215. Full description at Econpapers || Download paper | 12 |
Year | Title | |
---|---|---|
2022 | The influence of creative packaging design on customer motivation to process and purchase decisions. (2022). Wang, Weisha ; Singh, Jaywant ; Shukla, Paurav. In: Journal of Business Research. RePEc:eee:jbrese:v:147:y:2022:i:c:p:338-347. Full description at Econpapers || Download paper | |
2022 | The Value of Semantics in Food and Wine Labeling: Research on Italian Wine Consumers. (2022). Pierli, Giada ; Olivari, Luca ; Pisce, Guido Capanna ; Murmura, Federica. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:14:p:8867-:d:866943. Full description at Econpapers || Download paper | |
2022 | When and how consumers are willing to exchange data with retailers: An exploratory segmentation. (2022). Afifi, Eslam ; Ferraro, Carla R ; Sands, Sean J ; Pallant, Jessica L. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003404. Full description at Econpapers || Download paper | |
2022 | Systematic review on customer citizenship behavior: Clarifying the domain and future research agenda. (2022). Spail, Vojtch ; Klezl, Vojtch ; Mitrega, Maciej. In: Journal of Business Research. RePEc:eee:jbrese:v:140:y:2022:i:c:p:25-39. Full description at Econpapers || Download paper | |
2022 | What makes an object smart? Conceptualization, development, and validation of a scale to measure the Smartness of a Thing (SoT). (2022). Fox, Jennine ; Dugar, Kranti Kumar ; Kim, Kyoungmi ; Rokonuzzaman, MD. In: Journal of Business Research. RePEc:eee:jbrese:v:141:y:2022:i:c:p:337-354. Full description at Econpapers || Download paper | |
2022 | Algorithmic bias in machine learning-based marketing models. (2022). Michael, Katina ; Bandara, Ruwan J ; Biswas, Kumar ; Sajib, Shahriar ; Dwivedi, Yogesh K ; Akter, Shahriar. In: Journal of Business Research. RePEc:eee:jbrese:v:144:y:2022:i:c:p:201-216. Full description at Econpapers || Download paper | |
2022 | Are longer reviews always more helpful? Disentangling the interplay between review length and line of argumentation. (2022). Neumann, Dirk ; Prollochs, Nicolas ; Lutz, Bernhard. In: Journal of Business Research. RePEc:eee:jbrese:v:144:y:2022:i:c:p:888-901. Full description at Econpapers || Download paper | |
2022 | Machine learning in marketing: A literature review, conceptual framework, and research agenda. (2022). Wu, Yuanyuan. In: Journal of Business Research. RePEc:eee:jbrese:v:145:y:2022:i:c:p:35-48. Full description at Econpapers || Download paper | |
2022 | Leveraging Artificial Intelligence in Marketing for Social GoodâAn Ethical Perspective. (2022). Hermann, Erik. In: Journal of Business Ethics. RePEc:kap:jbuset:v:179:y:2022:i:1:d:10.1007_s10551-021-04843-y. Full description at Econpapers || Download paper | |
2022 | Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management. (2022). Reinecke, Sven ; Fischer, Peter M ; Volkmar, Gioia. In: Journal of Business Research. RePEc:eee:jbrese:v:149:y:2022:i:c:p:599-614. Full description at Econpapers || Download paper | |
2022 | AI and digitalization in relationship management: Impact of adopting AI-embedded CRM system. (2022). Vrontis, Demetris ; Chaudhuri, Ranjan ; Chatterjee, Sheshadri. In: Journal of Business Research. RePEc:eee:jbrese:v:150:y:2022:i:c:p:437-450. Full description at Econpapers || Download paper | |
2022 | Distributed marketing networks: The fourth industrial revolution. (2022). Kotler, Philip ; Achrol, Ravi S. In: Journal of Business Research. RePEc:eee:jbrese:v:150:y:2022:i:c:p:515-527. Full description at Econpapers || Download paper | |
2022 | Artificial intelligence focus and firm performance. (2022). Mishra, Sagarika ; Ewing, Michael T ; Cooper, Holly B. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:6:d:10.1007_s11747-022-00876-5. Full description at Econpapers || Download paper | |
2022 | Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing. (2022). Koivumaki, Timo ; Blomster, Miikka. In: Information Systems and e-Business Management. RePEc:spr:infsem:v:20:y:2022:i:1:d:10.1007_s10257-021-00547-y. Full description at Econpapers || Download paper | |
2022 | How cashback strategies yield financial benefits for retailers: The mediating role of consumersâ program loyalty. (2022). Lopes, Evandro Luiz ; Severo, Marcos Inacio ; Agnihotri, Raj ; Vieira, Valter Afonso. In: Journal of Business Research. RePEc:eee:jbrese:v:141:y:2022:i:c:p:200-212. Full description at Econpapers || Download paper | |
2022 | 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis. (2022). Pupovac, Ljubomir ; Carrillat, Franois A ; Orourke, Anne-Maree ; Belli, Alex ; Napolova, Ekaterina ; Melnyk, Valentyna. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:1:d:10.1007_s11747-021-00804-z. Full description at Econpapers || Download paper | |
2022 | Joint modeling of effects of customer tier program on customer purchase duration and purchase amount. (2022). Hoshino, Takahiro ; Nishio, Kazuki. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:66:y:2022:i:c:s0969698921004720. Full description at Econpapers || Download paper | |
2022 | How incumbentsâ response strategy impacts rivalsâ market exit timing?. (2022). Janani, Saeed ; Mirahmad, Hooman ; Javadinia, Amir ; Aghaie, Sina. In: Journal of Business Research. RePEc:eee:jbrese:v:146:y:2022:i:c:p:251-263. Full description at Econpapers || Download paper | |
2022 | Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs. (2022). Bies, Suzanne. In: Other publications TiSEM. RePEc:tiu:tiutis:ade86df3-4846-4318-938f-af5756d3d822. Full description at Econpapers || Download paper | |
2022 | Designing successful temporary loyalty programs: An exploratory study on retailer and country differences. (2022). Dekimpe, Marnik G ; Gelper, Sarah. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:4:p:1275-1295. Full description at Econpapers || Download paper | |
2022 | The marketing?finance interface and national well?being: An operant behavioral economics analysis. (2022). Foxall, Gordon Robert ; Porto, Rafael Barreiros. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:43:y:2022:i:7:p:2941-2954. Full description at Econpapers || Download paper | |
2022 | Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface. (2022). Friend, Scott B ; Good, Valerie ; Hughes, Douglas E ; Malshe, Avinash. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:3:p:824-846. Full description at Econpapers || Download paper | |
2022 | The usefulness of socio-demographic variables in predicting purchase decisions: Evidence from machine learning procedures. (2022). Wang, Juan ; Louviere, Jordan J ; Carson, Richard T ; Meade, Nigel ; Islam, Towhidul. In: Journal of Business Research. RePEc:eee:jbrese:v:151:y:2022:i:c:p:324-338. Full description at Econpapers || Download paper | |
2022 | Marketing research on Mobile apps: past, present and future. (2022). Tanusondjaja, Arry ; Michaelidou, Nina ; Pourazad, Naser ; Stocchi, Lara ; Harrigan, Paul. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:2:d:10.1007_s11747-021-00815-w. Full description at Econpapers || Download paper | |
2022 | Improved retention analysis in freemium role?playing games by jointly modelling playersâ motivation, progression and churn. (2022). Dutta, Shantanu ; Che, Hai ; Mukherjee, Gourab ; Liu, Peng ; Karmakar, Bikram. In: Journal of the Royal Statistical Society Series A. RePEc:bla:jorssa:v:185:y:2022:i:1:p:102-133. Full description at Econpapers || Download paper | |
2022 | How rich is too rich? Visual design elements in digital marketing communications. (2022). Faure, Corinne ; Mai, Robert ; Bashirzadeh, Yashar. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:58-76. Full description at Econpapers || Download paper | |
2022 | Price promotions and âfreemiumâ app monetization. (2022). Nair, Harikesh S ; Levav, Jonathan ; Runge, Julian. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:20:y:2022:i:2:d:10.1007_s11129-022-09248-3. Full description at Econpapers || Download paper | |
2022 | The impact of app revenue model choices for app revenues: A study of apps since their initial App Store launch. (2022). Wang, Shujun ; Sallberg, Henrik ; Numminen, Emil. In: Economic Analysis and Policy. RePEc:eee:ecanpo:v:76:y:2022:i:c:p:325-336. Full description at Econpapers || Download paper | |
2022 | Spillovers from Online Engagement: How a Newspaper Subscriberâs Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue. (2022). Xu, Lizhen ; Overby, Eric ; Pattabhiramaiah, Adithya. In: Management Science. RePEc:inm:ormnsc:v:68:y:2022:i:5:p:3528-3548. Full description at Econpapers || Download paper | |
2022 | The effect of overspending on tariff choices and customer churn: Evidence from mobile plan choices. (2022). Jin, Haofeng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000078. Full description at Econpapers || Download paper | |
2022 | The role of network embeddedness across multiple social networks: Evidence from mobile social network games. (2022). Rao, Vithala R ; Kim, Hwang. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:3:p:867-887. Full description at Econpapers || Download paper | |
2022 | Effectiveness of product recommendation framing on online retail platforms. (2022). Jha, Subhash ; Luo, Jun ; Balaji, M S ; Zhang, Junhui. In: Journal of Business Research. RePEc:eee:jbrese:v:153:y:2022:i:c:p:185-197. Full description at Econpapers || Download paper | |
2022 | Price and Distribution Policy of Seaside Holiday Hotels on the Bulgarian Black Sea Coast in the Conditions of the COVID Crisis. (2022). Boteva, Diyana. In: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series. RePEc:vra:journl:v:11:y:2022:i:1:p:102-111. Full description at Econpapers || Download paper | |
2022 | Analyzing the diffusion of competitive smart wearable devices: An agent-based multi-dimensional relative agreement model. (2022). Ju, Yanbing ; Zeng, Yongchao ; Dong, Peiwu ; Zhang, Tianyu. In: Journal of Business Research. RePEc:eee:jbrese:v:139:y:2022:i:c:p:90-105. Full description at Econpapers || Download paper | |
2022 | Signaling green! firm ESG signals in an interconnected environment that promote brand valuation. (2022). Krishen, Anjala S ; Raschke, Robyn L ; Lee, Michael T. In: Journal of Business Research. RePEc:eee:jbrese:v:138:y:2022:i:c:p:1-11. Full description at Econpapers || Download paper | |
2022 | The differential effects of time and usage on the brand premiums of automobiles. (2022). Muller, Eitan ; Heiman, Amir ; Biyalogorsky, Eyal. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:212-226. Full description at Econpapers || Download paper | |
2022 | Pricing and quality decisions with conspicuous consumers. (2022). Han, Danke ; Xing, Enfeng ; Zhang, Jianxiong ; Zhu, Guowei. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:165:y:2022:i:c:s1366554522002393. Full description at Econpapers || Download paper | |
2022 | Importance of offline service quality in building loyalty of OC service brand. (2022). Kim, Renee B ; Park, Joonyong. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:65:y:2022:i:c:s096969892100059x. Full description at Econpapers || Download paper | |
2022 | Is similarity a constraint for service-to-service brand extensions?. (2022). Warlop, Luk ; Dimitriu, Radu. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:4:p:1019-1041. Full description at Econpapers || Download paper | |
2022 | Consumer food sustainability before and during the Covid-19 Crisis: A quantitative content analysis and food policy implications. (2022). Hansen, Torben. In: Food Policy. RePEc:eee:jfpoli:v:107:y:2022:i:c:s030691922100186x. Full description at Econpapers || Download paper | |
2022 | Competition among Russian Grocery Stores: Database on St. Petersburg, 2017â2021. (2022). Tereshchenko, Dmitrii. In: HSE Working papers. RePEc:hig:wpaper:258/ec/2022. Full description at Econpapers || Download paper | |
2022 | Digitization, Prediction, and Market Efficiency: Evidence from Book Publishing Deals. (2022). Reimers, Imke ; Peukert, Christian. In: Management Science. RePEc:inm:ormnsc:v:68:y:2022:i:9:p:6907-6924. Full description at Econpapers || Download paper | |
2022 | Consumer stockpiling under the impact of a global disaster: The evolution of affective and cognitive motives. (2022). Wei, Sarah ; Jia, Miaolei ; Habel, Johannes ; Ahmadi, Iman. In: Journal of Business Research. RePEc:eee:jbrese:v:142:y:2022:i:c:p:56-71. Full description at Econpapers || Download paper | |
2022 | Promoting global well-being through fairtrade food: the role of international exposure. (2022). Yawson, David Eshun ; Yamoah, Fred A. In: International Food and Agribusiness Management Review. RePEc:ags:ifaamr:335088. Full description at Econpapers || Download paper | |
2022 | A Game-theoretic Model of the Consumer Behavior Under Pay-What-You-Want Pricing Strategy. (2022). Suchow, Jordan W ; Ashrafimoghari, Vahid. In: Papers. RePEc:arx:papers:2207.08923. Full description at Econpapers || Download paper | |
2022 | The promise and peril of dynamic targeted pricing. (2022). Zhang, Dan ; He, Chuan ; Ham, Sung H. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:4:p:1150-1165. Full description at Econpapers || Download paper | |
2022 | Price, online coupon, and store service effort decisions under different omnichannel retailing models. (2022). Jin, Hyun Seung ; Yang, Wensheng ; Wang, DI ; Li, Zonghuo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003532. Full description at Econpapers || Download paper | |
2022 | Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research. (2022). Mantrala, Murali K ; Gangwar, Manish ; Timoumi, Ahmed. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:1:p:133-151. Full description at Econpapers || Download paper | |
2022 | The position of financial prudence, social influence, and environmental satisfaction in the sustainable consumption behavioural model: Cross?market intergenerational investigation during the Covid?19 . (2022). Duan, Chunlin ; Lanari, Drahoslav ; Chebe, Juraj ; Lissillour, Raphael ; Cui, Yuting. In: Corporate Social Responsibility and Environmental Management. RePEc:wly:corsem:v:29:y:2022:i:4:p:996-1020. Full description at Econpapers || Download paper | |
2022 | Consumersâ privacy calculus: The PRICAL index development and validation. (2022). Wieringa, Jaap E ; Verhoef, Peter C ; Eggers, Felix ; Beke, Frank T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:20-41. Full description at Econpapers || Download paper | |
2022 | Privacy-Centric Digital Advertising: Implications for Research. (2022). Seufert, Eric ; Runge, Julian ; Johnson, Garrett. In: Customer Needs and Solutions. RePEc:spr:custns:v:9:y:2022:i:1:d:10.1007_s40547-022-00125-4. Full description at Econpapers || Download paper | |
2022 | Carbon footprint tracking apps. What drives consumers adoption intention?. (2022). Reimers, Hanna ; Lasarov, Wassili ; Hoffmann, Stefan. In: Technology in Society. RePEc:eee:teinso:v:69:y:2022:i:c:s0160791x22000975. Full description at Econpapers || Download paper | |
2022 | How consumer digital signals are reshaping the customer journey. (2022). Kupor, Daniella ; Longoni, Chiara ; Thomaz, Felipe ; Libai, Barak ; Andrews, Michelle ; Rosario, Ana Babi ; Chae, Inyoung ; Inman, Jeffrey J ; Schweidel, David A ; Bart, Yakov ; Stephen, Andrew T ; Chen, Zoey. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:6:d:10.1007_s11747-022-00839-w. Full description at Econpapers || Download paper | |
2022 | Digital technologies: tensions in privacy and data. (2022). Quach, Sara ; Martin, Kelly D ; Weaven, Scott ; Palmatier, Robert W ; Thaichon, Park. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:6:d:10.1007_s11747-022-00845-y. Full description at Econpapers || Download paper | |
2022 | Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features. (2022). Uysal, Ertugrul ; Alavi, Sascha ; Bezenon, Valery. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:6:d:10.1007_s11747-022-00856-9. Full description at Econpapers || Download paper | |
2022 | The future of digital technologies in marketing: A conceptual framework and an overview. (2022). Plangger, Kirk ; Grewal, Dhruv ; Ruyter, KO ; Tucker, Catherine. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:6:d:10.1007_s11747-022-00906-2. Full description at Econpapers || Download paper | |
2022 | Effects of perceived risks and benefits in the formation of the consumption privacy paradox: a study of the use of wearables in people practicing physical activities. (2022). Bastos, Julio Cesar ; Gonalves, Renata Benigna. In: Electronic Markets. RePEc:spr:elmark:v:32:y:2022:i:3:d:10.1007_s12525-022-00541-3. Full description at Econpapers || Download paper | |
2022 | Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs. (2022). Guhl, Daniel ; Gabel, Sebastian. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:3:p:395-411. Full description at Econpapers || Download paper | |
2022 | Conjunctive screening in models of multiple discreteness. (2022). Allenby, Greg M ; Kim, Jaehwan ; Hardt, Nino. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:4:p:1209-1234. Full description at Econpapers || Download paper | |
2022 | Lighting up the dark: How the scarcity of childhood resources leads to preferences for bright stimuli. (2022). Sun, Gong ; Li, Jie ; Yi, Yanxi ; Wang, Wangshuai ; Zhang, MO. In: Journal of Business Research. RePEc:eee:jbrese:v:139:y:2022:i:c:p:1155-1164. Full description at Econpapers || Download paper | |
2022 | Pathogens, privilege, and purity: How pathogen threat and childhood socioeconomic status influence consumersâ condemnation of purity violations. (2022). Hingston, Sean T ; Whelan, Jodie . In: Journal of Business Research. RePEc:eee:jbrese:v:142:y:2022:i:c:p:636-647. Full description at Econpapers || Download paper | |
2022 | . Full description at Econpapers || Download paper | |
2022 | Creativity : the interplay of structural and individual characteristics. (2022). Ordoobody, Joobin. In: Other publications TiSEM. RePEc:tiu:tiutis:750e262e-4c3f-4361-8a1b-7b5cc9a175df. Full description at Econpapers || Download paper | |
2022 | Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study. (2022). Constantinides, Efthymios ; Martn-De, Mara Jos ; Jimnez-Martnez, Julio ; Herrando, Carolina. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922000662. Full description at Econpapers || Download paper | |
2022 | Increasing the effectiveness of display social media ads for startups: The role of different claims and executional characteristics. (2022). Guitart, Ivan A ; Hervet, Guillaume. In: Journal of Business Research. RePEc:eee:jbrese:v:153:y:2022:i:c:p:467-478. Full description at Econpapers || Download paper | |
2022 | Woke brand activism authenticity or the lack of it. (2022). Siuki, Helen ; Wilkie, Dean C ; Mirzaei, Abas. In: Journal of Business Research. RePEc:eee:jbrese:v:139:y:2022:i:c:p:1-12. Full description at Econpapers || Download paper | |
2022 | When Corporate Social Advocacy Meets Controversial Celebrity: The Role of ConsumerâBrand Congruence and Consumer-Celebrity Congruence. (2022). Noland, Christopher ; Kim, Joon Kyoung ; Alharbi, Khalid ; Carter, Jackson. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:3:p:1811-:d:742536. Full description at Econpapers || Download paper | |
2022 | What Grounds Our Loyalty towards âAuthentic Brand Activismâ of a Sustainable Food Brand?. (2022). Rivaroli, Sergio ; Spadoni, Roberta ; Bregoli, Ilenia. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:12:p:7341-:d:839566. Full description at Econpapers || Download paper | |
2022 | Effective messaging strategies to increase brand love for sociopolitical activist brands. (2022). Kidwell, Blair ; Guzman, Francisco ; Ahmad, Fayez. In: Journal of Business Research. RePEc:eee:jbrese:v:151:y:2022:i:c:p:609-622. Full description at Econpapers || Download paper | |
2022 | Tackling Fuzziness in CSR Communication Research on Social Media: Pathways to More Rigor and Replicability. (2022). Schacker, Maximilian. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:24:p:17006-:d:1007967. Full description at Econpapers || Download paper | |
2022 | Luxury is still alive and well: A spotlight on its multifaceted components. (2022). Valette-Florence, Pierre ; Stathopoulou, Anastasia ; Michel, Geraldine. In: Journal of Business Research. RePEc:eee:jbrese:v:153:y:2022:i:c:p:276-284. Full description at Econpapers || Download paper | |
2022 | Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media. (2022). Kou, YU ; Luo, Xueming ; Qin, Marco Shaojun ; Wang, Yang. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:6:p:1029-1044. Full description at Econpapers || Download paper | |
2022 | The value relevance of digital marketing capabilities to firm performance. (2022). Wielgos, Dominik M ; Homburg, Christian. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:4:d:10.1007_s11747-022-00858-7. Full description at Econpapers || Download paper | |
2022 | Advertising expenditure and stock performance: A bibliometric analysis. (2022). Rather, Raouf Ahmad ; Kumar, Satish ; Dowling, Michael ; Lim, Weng Marc ; Rasul, Tareq. In: Finance Research Letters. RePEc:eee:finlet:v:50:y:2022:i:c:s1544612322004718. Full description at Econpapers || Download paper | |
2022 | From silos to synergies: A systematic review of luxury in marketing research. (2022). Haque, Tanjum ; Borah, Sourav Bikash ; Soni, Mauli ; Sharma, Amalesh. In: Journal of Business Research. RePEc:eee:jbrese:v:139:y:2022:i:c:p:893-907. Full description at Econpapers || Download paper | |
2022 | The role of brand experience, brand resonance and brand trust in luxury consumption. (2022). Koles, Bernadett ; Paul, Justin ; Husain, Rehan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:66:y:2022:i:c:s0969698921004616. Full description at Econpapers || Download paper | |
2022 | Luxurious and responsible? Consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands. (2022). Vock, Marlene . In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:6:d:10.1057_s41262-022-00281-x. Full description at Econpapers || Download paper | |
2022 | Mathematical Model for Determining Costs of Unsatisfied Customers of HoReCa Industry. (2022). Marius, Coman ; Gudanescu, Nicoleta Luminita ; Mihai, Doina Constanta ; Ionescu, Constantin Aurelian ; Florea, Nicoleta Valentina ; Zaman, Gheorghe. In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:24:y:2022:i:59:p:268. Full description at Econpapers || Download paper | |
2022 | SAFE: The New-Age Service Marketing Mix for the New-Age Internet-Based Services. (2022). Kalim, Khan ; Tapish, Panwar. In: Acta Universitatis Sapientiae, Economics and Business. RePEc:vrs:auseab:v:10:y:2022:i:1:p:106-132:n:5. Full description at Econpapers || Download paper | |
2022 | âAlexa, letâs talk about my productivityâ: The impact of digital assistants on work productivity. (2022). Morgan, Graham ; Ranjan, Rajiv ; Rana, Omer F ; Papagiannidis, Savvas ; Marikyan, Davit. In: Journal of Business Research. RePEc:eee:jbrese:v:142:y:2022:i:c:p:572-584. Full description at Econpapers || Download paper | |
2022 | Emotion and service quality of anthropomorphic robots. (2022). Lo, Yu-Ju ; Trimi, Silvana ; Chiang, Ai-Hsuan. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:177:y:2022:i:c:s0040162522000828. Full description at Econpapers || Download paper | |
2022 | The effects of gender and personality of robot assistants on customersâ acceptance of their service. (2022). Alenya, Guillem ; Andriella, Antonio ; Huertas-Garcia, Ruben ; Forgas-Coll, Santiago. In: Service Business. RePEc:spr:svcbiz:v:16:y:2022:i:2:d:10.1007_s11628-022-00492-x. Full description at Econpapers || Download paper | |
2022 | Reviewing the impact of digital migration on the consumer buying journey with robust measurement of PLS?SEM and R Studio. (2022). Nayyar, Varun. In: Systems Research and Behavioral Science. RePEc:bla:srbeha:v:39:y:2022:i:3:p:542-556. Full description at Econpapers || Download paper | |
2022 | Ability is in the eye of the beholder: How context and individual factors shape consumer perceptions of digital assistant ability. (2022). Rapp, Adam ; Zablah, Alex R ; Beeler, Lisa . In: Journal of Business Research. RePEc:eee:jbrese:v:148:y:2022:i:c:p:33-46. Full description at Econpapers || Download paper | |
2022 | Transformative value co-creation with older customers in e-services: Exploring the influence of customer participation on appreciation of digital affordances and well-being. (2022). Fu, Mingqiu ; Xiao, Yan ; Lee, Jeoung Yul ; Guo, Honggui ; Su, Jiafu ; Zhang, YU. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922001151. Full description at Econpapers || Download paper | |
2022 | Customer base analysis with recurrent neural networks. (2022). Kalcher, Klaudius ; Platzer, Michael ; Reutterer, Thomas ; Valendin, Jan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:4:p:988-1018. Full description at Econpapers || Download paper | |
2022 | Unmasking the other face of flexible working practices: A systematic literature review. (2022). Laker, Benjamin ; Nasr, Rita ; Mariani, Marcello ; Bolade-Ogunfodun, Yemisi ; Soga, Lebene Richmond. In: Journal of Business Research. RePEc:eee:jbrese:v:142:y:2022:i:c:p:648-662. Full description at Econpapers || Download paper | |
2022 | A systematic literature review of store atmosphere in alternative retail commerce channels. (2022). Vrontis, Demetris ; Krasonikolakis, Ioannis ; Lyu, Jing. In: Journal of Business Research. RePEc:eee:jbrese:v:153:y:2022:i:c:p:412-427. Full description at Econpapers || Download paper | |
2022 | Guest Editorial: Responsible Research in Marketing. (2022). Lemon, Katherine N ; Kohli, Ajay K ; Jo, Mary ; Haenlein, Michael ; Reibstein, David J. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:1:d:10.1007_s11747-021-00812-z. Full description at Econpapers || Download paper | |
2022 | Consumer self-concept and digitalization: what does this mean for brands?. (2022). Bartoli, Chiara. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2022:y:2022:i:4:d:10.1007_s43039-022-00059-8. Full description at Econpapers || Download paper | |
2022 | Do sustainable consumers prefer socially responsible investments? A study among the users of robo advisors. (2022). Laubach, Oliver ; Brunen, Ann-Christine. In: Journal of Banking & Finance. RePEc:eee:jbfina:v:136:y:2022:i:c:s0378426621002661. Full description at Econpapers || Download paper | |
2022 | GameâGimme a Better Price! A Negotiation Role Play on B2B Pricing in Hotel Revenue Management. (2022). van der Rest, Jean-Pierre ; Kuokkanen, Henri. In: INFORMS Transactions on Education. RePEc:inm:orited:v:23:y:2022:i:1:p:46-55. Full description at Econpapers || Download paper | |
2022 | . Full description at Econpapers || Download paper | |
2022 | Forecasting the future of robo advisory: A three-stage Delphi study on economic, technological, and societal implications. (2022). Dabi, Marina ; Gojowy, Robin ; Tiberius, Victor. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:182:y:2022:i:c:s0040162522003481. Full description at Econpapers || Download paper | |
2022 | . Full description at Econpapers || Download paper | |
2022 | Market Shifts in the Sharing Economy: The Impact of Airbnb on Housing Rentals. (2022). Srinivasan, Kannan ; Kim, Yijin ; Li, Hui. In: Management Science. RePEc:inm:ormnsc:v:68:y:2022:i:11:p:8015-8044. Full description at Econpapers || Download paper | |
2022 | Pension Participantsâ Attitudes, Beliefs, and Emotional Responses to the New Dutch Pension System. (2022). Bruggen, Elisabeth Christine ; Hoofs, Jorn ; Hekken, Annemarie. In: De Economist. RePEc:kap:decono:v:170:y:2022:i:1:d:10.1007_s10645-022-09396-7. Full description at Econpapers || Download paper | |
2022 | A review of the theoretical foundations of financial well-being. (2022). Zeron-Felix, Mariana ; Garcia-Mata, Osvaldo. In: International Review of Economics. RePEc:spr:inrvec:v:69:y:2022:i:2:d:10.1007_s12232-022-00389-1. Full description at Econpapers || Download paper | |
2022 | Allowing early access to retirement savings: Lessons from Australia. (2022). Newell, Ben R ; Wang-Ly, Nathan. In: Economic Analysis and Policy. RePEc:eee:ecanpo:v:75:y:2022:i:c:p:716-733. Full description at Econpapers || Download paper | |
2022 | The Great Account Migration: Lessons from Behavioural Economics. (2022). Singh, Anuj Pratap ; Kelly, Jane ; Beere, Brendan ; Byrne, Shane. In: Financial Stability Notes. RePEc:cbi:fsnote:13/fs/22. Full description at Econpapers || Download paper | |
2022 | . Full description at Econpapers || Download paper | |
2022 | How HumanâChatbot Interaction Impairs Charitable Giving: The Role of Moral Judgment. (2022). Yang, Zhi Lin ; He, Yuanqiong ; Fei, Zhuoying ; Zhou, Yuanyuan. In: Journal of Business Ethics. RePEc:kap:jbuset:v:178:y:2022:i:3:d:10.1007_s10551-022-05045-w. Full description at Econpapers || Download paper | |
2022 | Optimizing customer engagement content strategy in retail and E-tail: Available on online product review videos. (2022). Mittal, Divya ; Agrawal, Shiv Ratan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922000595. Full description at Econpapers || Download paper | |
2022 | Why we hide good deeds? The selfless and anonymous donation behavior in crowdfunding. (2022). Fang, Xing. In: Technology in Society. RePEc:eee:teinso:v:71:y:2022:i:c:s0160791x22002858. Full description at Econpapers || Download paper | |
2022 | Complimentary competition: The impact of positive competitor reviews on review credibility and consumer purchase intentions. (2022). Baratz, Guy ; Stockheim, Inbal ; Perez, Dikla. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:69:y:2022:i:c:s0969698922001862. Full description at Econpapers || Download paper | |
2022 | . Full description at Econpapers || Download paper | |
2022 | âAll you need is loveâ from product design value perception to luxury brand love: An integrated framework. (2022). Valette-Florence, Pierre ; Hemonnet-Goujot, Aurelie. In: Journal of Business Research. RePEc:eee:jbrese:v:139:y:2022:i:c:p:1463-1475. Full description at Econpapers || Download paper | |
2022 | âAll you need is loveâ. From product design value perception to luxury brand love: An integrated framework. (2022). Valette-Florence, Pierre ; Hemonnet-Goujot, Aurelie. In: Post-Print. RePEc:hal:journl:hal-03562015. Full description at Econpapers || Download paper | |
2022 | Using political settlements analysis to explain poverty trends in Ethiopia, Malawi, Rwanda and Tanzania. (2022). Williams, Timothy P ; Schulz, Nicolai ; Kelsall, Tim ; Weldeghebrael, Ezana Haddis ; Chinsinga, Blessings. In: World Development. RePEc:eee:wdevel:v:153:y:2022:i:c:s0305750x22000171. Full description at Econpapers || Download paper | |
2022 | The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes. (2022). Abkar, Vesna ; Zeevi, Mila ; Kokli, Mateja Kos ; Gidakovi, Petar. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:6:d:10.1057_s41262-022-00280-y. Full description at Econpapers || Download paper | |
2022 | Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products. (2022). Can, Ali Selcuk ; Septianto, Felix ; Japutra, Arnold. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:69:y:2022:i:c:s0969698922001849. Full description at Econpapers || Download paper | |
2022 | The effects of mixed emotional appeals in leveraging paradox brands. (2022). Septianto, Felix ; Zhu, Chengfeng ; Xin, Benlu. In: Journal of Business Research. RePEc:eee:jbrese:v:153:y:2022:i:c:p:266-275. Full description at Econpapers || Download paper | |
2022 | Facial expressions of beneficiaries and donation intentions of potential donors: Effects of the number of beneficiaries in charity advertising. (2022). Yin, Cheng-Yue ; Li, Meng-Ran. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:66:y:2022:i:c:s096969892200008x. Full description at Econpapers || Download paper | |
2022 | Licensing Effect in Sustainable Charitable Behaviors. (2022). Peng, Siyu ; Zhang, Zhe. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:24:p:16431-:d:997419. Full description at Econpapers || Download paper | |
2022 | Brand logos versus brand names: A comparison of the memory effects of textual and pictorial brand elements placed in computer games. (2022). Dwivedi, Yogesh K ; Sreejesh, S ; Ghosh, Tathagata. In: Journal of Business Research. RePEc:eee:jbrese:v:147:y:2022:i:c:p:222-235. Full description at Econpapers || Download paper | |
2022 | Brand equity, warranty costs, and firm value. (2022). Cao, Zixia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:4:p:1166-1185. Full description at Econpapers || Download paper | |
2022 | Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities. (2022). Wiles, Michael A ; Modi, Sachin B ; Mishra, Saurabh. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:5:d:10.1007_s11747-022-00838-x. Full description at Econpapers || Download paper | |
2022 | Are sports sponsorship announcements good news for shareholders? A meta-analysis. (2022). Eshghi, Kamran. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:268-287. Full description at Econpapers || Download paper | |
2022 | CEO regulatory focus and myopic marketing management. (2022). Low, Angie ; Chung, Tuck Siong. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:247-267. Full description at Econpapers || Download paper | |
2022 | It pays to pay attention: How firms and competitors marketing levers affect investor attention and firm value. (2022). Tellis, Gerard J ; Colicev, Anatoli ; Bahadir, Cem S ; Borah, Abhishek. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:227-246. Full description at Econpapers || Download paper | |
2022 | The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal. (2022). Ki, Ngai ; Wu, Cheng-Lung. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000340. Full description at Econpapers || Download paper | |
2022 | Brand presentation order in voice shopping: Understanding the effects of sequential product presentation. (2022). Klarmann, Martin ; Jacob, Saskia ; Halbauer, Ingo. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:4:p:759-778. Full description at Econpapers || Download paper | |
2022 | I implement, they deliberate: The matching effects of point of view and mindset on consumer attitudes. (2022). Keh, Hean Tat ; Xu, Xiaobing ; Zhang, Jin. In: Journal of Business Research. RePEc:eee:jbrese:v:139:y:2022:i:c:p:397-410. Full description at Econpapers || Download paper | |
2022 | Influence of augmented reality product display on consumersââ¬â¢ product attitudes: A product uncertainty reduction perspective. (2022). Liu, Yezheng ; Chen, Xiayu ; Kong, Meng ; Fang, Yuan ; Sun, Chunhua. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003945. Full description at Econpapers || Download paper | |
2022 | An Approach to Assessing Shopper Acceptance of Beacon Triggered Promotions in Smart Retail. (2022). Bara, Duan ; Labus, Aleksandra ; Urevi, Nataa ; Despotovi-Zraki, Marijana ; Radenkovi, Milo. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:6:p:3256-:d:768236. Full description at Econpapers || Download paper | |
2022 | Using virtual reality to increase charitable donations. (2022). Morales, Andrea C ; Daniels, Michelle E ; Kristofferson, Kirk. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-021-09601-8. Full description at Econpapers || Download paper | |
2022 | Augmented reality-delivered product information at the point of sale: when information controllability backfires. (2022). Akbar, Payam ; Mai, Robert ; Joerss, Tom ; Hoffmann, Stefan. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:4:d:10.1007_s11747-022-00855-w. Full description at Econpapers || Download paper | |
2022 | Multiexperience. (2022). Maedche, Alexander ; Peukert, Christian ; Ruoff, Marcel ; Gnewuch, Ulrich. In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. RePEc:spr:binfse:v:64:y:2022:i:6:d:10.1007_s12599-022-00766-8. Full description at Econpapers || Download paper | |
2022 | Research opportunities in the regulatory aspects of electronic markets. (2022). Clarke, Roger. In: Electronic Markets. RePEc:spr:elmark:v:32:y:2022:i:1:d:10.1007_s12525-021-00469-0. Full description at Econpapers || Download paper | |
2022 | Collaborative consumption continuance: a mixed-methods analysis of the service quality-loyalty relationship in ride-sharing services. (2022). Gupta, Rohit ; Biswas, Baidyanath ; Lim, Weng Marc. In: Electronic Markets. RePEc:spr:elmark:v:32:y:2022:i:3:d:10.1007_s12525-021-00486-z. Full description at Econpapers || Download paper | |
2022 | Data strategies for global value chains: Hybridization of small and big data in the aftermath of COVID-19. (2022). Pereira, Vijay ; Moser, Roger ; Narayanamurthy, Gopalakrishnan ; Rengarajan, Srinath. In: Journal of Business Research. RePEc:eee:jbrese:v:144:y:2022:i:c:p:776-787. Full description at Econpapers || Download paper | |
2022 | Mapping the conceptual and intellectual structure of the consumer vulnerability field: A bibliometric analysis. (2022). Jain, Rajesh ; Khare, Apoorv. In: Journal of Business Research. RePEc:eee:jbrese:v:150:y:2022:i:c:p:567-584. Full description at Econpapers || Download paper | |
2022 | Cross-national differences in big data analytics adoption in the retail industry. (2022). Agag, Gomaa ; Eid, Riyad ; El-Aziz, Mayada Abd . In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003933. Full description at Econpapers || Download paper | |
2022 | Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power. (2022). Gregori, Gian Luca ; Frontoni, Emanuele ; Paolanti, Marina ; Marinelli, Luca ; Nardi, Lorenzo ; Pascucci, Federica. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:65:y:2022:i:c:s096969892100446x. Full description at Econpapers || Download paper | |
2022 | Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance. (2022). Ostergaard, Klaus Grue ; Abrantes, Bruno F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00144-5. Full description at Econpapers || Download paper | |
2022 | The Future of Digital Communication Research: Considering Dynamics and Multimodality. (2022). Ordenes, Francisco Villarroel ; Ludwig, Stephan ; Herhausen, Dennis ; Grewal, Dhruv. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:2:p:224-240. Full description at Econpapers || Download paper | |
2022 | Innovative value-based price assessment in data-rich environments: Leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs. (2022). Mora-Cruz, Alexandra ; Visani, Franco ; Mariani, Marcello M ; Boccali, Filippo. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:182:y:2022:i:c:s0040162522003316. Full description at Econpapers || Download paper | |
2022 | A Fuzzy-Based Application for Marketing 4.0 Brand Perception in the COVID-19 Process. (2022). Polat, Tulay Korkusuz ; Yasar, Ozge. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:24:p:16407-:d:996949. Full description at Econpapers || Download paper | |
2022 | Value Creation and Capture with Big Data in Smart Phones Companies. (2022). Alariqi, Mona ; Liu, Pingfeng ; Amana, Maniyassouwe. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:23:p:15882-:d:987580. Full description at Econpapers || Download paper | |
2022 | Foreign company misconduct and how consumersâ punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country. (2022). Moons, Ingrid ; de Pelsmacker, Patrick ; Depelsmacker, Patrick ; Buzeta, Cristian ; Barbarossa, Camilla. In: International Business Review. RePEc:eee:iburev:v:31:y:2022:i:5:s0969593122000233. Full description at Econpapers || Download paper | |
2022 | Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective. (2022). Baker, Thomas L ; Henneberg, Stephan C ; Mullins, Ryan ; Forkmann, Sebastian. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:3:d:10.1007_s11747-021-00826-7. Full description at Econpapers || Download paper | |
2022 | Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects. (2022). Johnson, Lester W ; Pham, Ngoc ; Mirzaei, Abas ; Hugh, Dean Charles. In: Journal of Business Research. RePEc:eee:jbrese:v:149:y:2022:i:c:p:434-447. Full description at Econpapers || Download paper | |
2022 | Mining behavioural and sentiment-dependent linguistic patterns from restaurant reviews for fake review detection. (2022). Sahut, Jean-Michel ; Hajek, Petr. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:177:y:2022:i:c:s0040162522000646. Full description at Econpapers || Download paper | |
2022 | Detecting fake reviews through topic modelling. (2022). Kazancoglu, Yigit ; Kumar, Satish ; Kahraman, Aysun ; Mangla, Sachin Kumar ; Birim, Ule Ozturk. In: Journal of Business Research. RePEc:eee:jbrese:v:149:y:2022:i:c:p:884-900. Full description at Econpapers || Download paper | |
2022 | How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign. (2022). Huber, Martin ; Langen, Henrika. In: Papers. RePEc:arx:papers:2204.10820. Full description at Econpapers || Download paper | |
2022 | Overcoming the pitfalls and perils of algorithms: A classification of machine learning biases and mitigation methods. (2022). Fahse, Tobias ; Herhausen, Dennis ; van Giffen, Benjamin. In: Journal of Business Research. RePEc:eee:jbrese:v:144:y:2022:i:c:p:93-106. Full description at Econpapers || Download paper | |
2022 | The role of consumer data in marketing: A research agenda. (2022). Reyes-Menendez, Ana ; Alcaiz, Mariano ; Kastanakis, Minas N ; Lee, Hsin-Hsuan Meg ; Blasco-Arcas, Lorena. In: Journal of Business Research. RePEc:eee:jbrese:v:146:y:2022:i:c:p:436-452. Full description at Econpapers || Download paper | |
2022 | Techno-economic understanding of Indian energy-storage market: A perspective on green materials-based supercapacitor technologies. (2022). Thomas, Tiju ; Devi, Ambika ; Yadav, Sarita ; Ghosh, Sourav. In: Renewable and Sustainable Energy Reviews. RePEc:eee:rensus:v:161:y:2022:i:c:s1364032122003203. Full description at Econpapers || Download paper | |
2022 | How much is the view from the window worth? Machine learning-driven hedonic pricing model of the real estate market. (2022). Tetereva, Anastasija ; Potrawa, Tomasz. In: Journal of Business Research. RePEc:eee:jbrese:v:144:y:2022:i:c:p:50-65. Full description at Econpapers || Download paper | |
2022 | A systematic literature review on the disruptions of artificial intelligence within the business world: in terms of the evolution of competences. (2022). Yang, Shengxing. In: Post-Print. RePEc:hal:journl:hal-03694170. Full description at Econpapers || Download paper | |
2022 | Analyzing browsing across websites by machine learning methods. (2022). Hruschka, Harald ; Falke, Andreas. In: Journal of Business Economics. RePEc:spr:jbecon:v:92:y:2022:i:5:d:10.1007_s11573-021-01067-4. Full description at Econpapers || Download paper | |
2022 | Machine learning and artificial intelligence use in marketing: a general taxonomy. (2022). Bacconi, Andrea ; Sestino, Andrea ; Mauro, Andrea. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2022:y:2022:i:4:d:10.1007_s43039-022-00057-w. Full description at Econpapers || Download paper | |
2022 | An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa. (2022). de Villiers, Marike Venter ; Nyagadza, Brighton ; Chuchu, Tinashe ; de Barros, Tiago ; de la Roche, Caitlin. In: International Review of Management and Marketing. RePEc:eco:journ3:2022-04-4. Full description at Econpapers || Download paper | |
2022 | Consumer authenticity seeking: conceptualization, measurement, and contingent effects. (2022). Zeugner-Roth, Katharina ; Katsikeas, Constantine S ; Bartsch, Fabian. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:2:d:10.1007_s11747-021-00813-y. Full description at Econpapers || Download paper | |
2022 | Self-brand values congruity and incongruity: Their impacts on self-expansion and consumersâ responses to brands. (2022). Hubert, Benoit ; Fleck, Nathalie ; Torelli, Carlos J ; Michel, Geraldine. In: Journal of Business Research. RePEc:eee:jbrese:v:142:y:2022:i:c:p:301-316. Full description at Econpapers || Download paper | |
2022 | The anthropomorphic brand logo and its effect on perceived functional performance. (2022). Kartika, Gilang ; Alexander, Nicholas ; Daryanto, Ahmad. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:3:d:10.1057_s41262-022-00271-z. Full description at Econpapers || Download paper | |
2022 | Anthropomorphic brand management: An integrated review and research agenda. (2022). Rahman, Zillur ; Sharma, Monika. In: Journal of Business Research. RePEc:eee:jbrese:v:149:y:2022:i:c:p:463-475. Full description at Econpapers || Download paper | |
2022 | Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?. (2022). Collier, Joel E ; Kazandjian, Brett ; Esmark, Carol L ; Hancock, Tyler ; Barney, Christian. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:4:p:685-705. Full description at Econpapers || Download paper | |
2022 | âMake an Effort and Show Me the Love!â Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality. (2022). Gentina, Elodie ; Heuvinck, Nico ; Kerviler, Gwarlann. In: Journal of Business Ethics. RePEc:kap:jbuset:v:179:y:2022:i:1:d:10.1007_s10551-021-04779-3. Full description at Econpapers || Download paper | |
2022 | Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare. (2022). Hani, Umme ; Hossain, Md Afnan ; Babu, Mujahid Mohiuddin ; Akter, Shahriar. In: Journal of Business Research. RePEc:eee:jbrese:v:140:y:2022:i:c:p:95-106. Full description at Econpapers || Download paper | |
2022 | Revisiting Gaussian copulas to handle endogenous regressors. (2022). Ringle, Christian M ; Proksch, Dorian ; Becker, Jan-Michael. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:1:d:10.1007_s11747-021-00805-y. Full description at Econpapers || Download paper | |
2022 | Efficiency of Online Advertising Strategies on Romanian Social Networking Websites. (2022). Canda, Andrei ; Orzan, Mihai Cristian ; Barbu, Lucia Nicoleta. In: Journal of Emerging Trends in Marketing and Management. RePEc:aes:jetimm:v:1:y:2022:i:1:p:151-159. Full description at Econpapers || Download paper | |
2022 | The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning. (2022). , Jan-Benedict ; Gijsbrechts, Els ; van Ewijk, Bernadette J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:4:p:967-987. Full description at Econpapers || Download paper | |
2022 | RelevanceâReloaded and Recoded. (2022). Wood, Stacy ; Stephen, Andrew T ; Giesler, Markus ; Cotte, June ; Schmitt, Bernd H. In: Journal of Consumer Research. RePEc:oup:jconrs:v:48:y:2022:i:5:p:753-755.. Full description at Econpapers || Download paper | |
2022 | Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions. (2022). Oppewal, Harmen ; Zlatevska, Natalina ; Barton, Belinda. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:4:p:741-758. Full description at Econpapers || Download paper |
Year | Citing document | |
---|---|---|
2022 | All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity. (2022). di Domenico, Giandomenico ; Mangio, Federico. In: Business Horizons. RePEc:eee:bushor:v:65:y:2022:i:6:p:765-776. Full description at Econpapers || Download paper | |
2022 | What are the odds? Underdog brands are consumer favorites. (2022). Ryngaert, Michael ; Naranjo, Andy ; Borghesi, Richard. In: Economics Letters. RePEc:eee:ecolet:v:221:y:2022:i:c:s0165176522003883. Full description at Econpapers || Download paper | |
2022 | The Fifth Industrial Revolution: How Harmonious HumanâMachine Collaboration is Triggering a Retail and Service [R]evolution. (2022). Parasuraman, A ; Grewal, Dhruv ; Mende, Martin ; Noble, Stephanie M. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:2:p:199-208. Full description at Econpapers || Download paper | |
2022 | Brand presentation order in voice shopping: Understanding the effects of sequential product presentation. (2022). Klarmann, Martin ; Jacob, Saskia ; Halbauer, Ingo. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:4:p:759-778. Full description at Econpapers || Download paper | |
2022 | Marketing Communication of a Public University. (2022). Szyda, Monika. In: European Research Studies Journal. RePEc:ers:journl:v:xxv:y:2022:i:2:p:408-419. Full description at Econpapers || Download paper | |
2022 | Impact of Business Model Innovation on Sustainable Performance of Processed Marine Food Product SMEs in ThailandâA PLS-SEM Approach. (2022). Chaichana, Thanapong ; Sharafuddin, Mohammed Ali ; Madhavan, Meena. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:15:p:9673-:d:881451. Full description at Econpapers || Download paper | |
2022 | Intelligent Vehicle Sales Prediction Based on Online Public Opinion and Online Search Index. (2022). Ma, Ning ; Xu, Heyan ; Zhang, Mingyang ; Pan, Xinglin. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:16:p:10344-:d:892697. Full description at Econpapers || Download paper | |
2022 | Guest Editorial: Business Ethics in the Era of Artificial Intelligence. (2022). Kaplan, Andreas ; Huang, Ming-Hui ; Haenlein, Michael. In: Journal of Business Ethics. RePEc:kap:jbuset:v:178:y:2022:i:4:d:10.1007_s10551-022-05060-x. Full description at Econpapers || Download paper | |
2022 | Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs. (2022). Bies, Suzanne. In: Other publications TiSEM. RePEc:tiu:tiutis:ade86df3-4846-4318-938f-af5756d3d822. Full description at Econpapers || Download paper | |
2022 | Efficiency of customer loyalty programmes in the food retail industry. (2022). Antineskul, Ekaterina A ; Novikova, Kseniya V ; Ye, Victor. In: Journal of New Economy. RePEc:url:izvest:v:23:y:2022:i:4:p:121-136. Full description at Econpapers || Download paper |
Year | Citing document | |
---|---|---|
2021 | From self?entertainment to being appreciated: how does social media transfer talent to business?. (2021). Wang, Bingqing ; Li, Mochou ; Ding, Jian ; Chen, Feng. In: Accounting and Finance. RePEc:bla:acctfi:v:61:y:2021:i:5:p:6113-6146. Full description at Econpapers || Download paper | |
2021 | Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods. (2021). Oppewal, Harmen ; Bliemer, Michiel ; Haghani, Milad ; Lancsar, Emily ; Rose, John M. In: Journal of choice modelling. RePEc:eee:eejocm:v:41:y:2021:i:c:s1755534521000555. Full description at Econpapers || Download paper | |
2021 | The Study of Important Marketing Issues: Reflections. (2021). Stremersch, Stefan . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:12-17. Full description at Econpapers || Download paper | |
2021 | The study of important marketing issues in an evolving field. (2021). Wierenga, Berend. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:18-28. Full description at Econpapers || Download paper | |
2021 | Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications. (2021). Haenlein, Michael ; Kohli, Ajay K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:29-31. Full description at Econpapers || Download paper | |
2021 | Consumersâ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives. (2021). Belk, Russell ; Hollebeek, Linda D. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:387-401. Full description at Econpapers || Download paper | |
2021 | Marketing and investor behavior: Insights, introspections, and indications. (2021). Skiera, Bernd ; Borah, Abhishek. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:811-816. Full description at Econpapers || Download paper | |
2021 | How to conduct a bibliometric analysis: An overview and guidelines. (2021). Kumar, Satish ; Donthu, Naveen ; Lim, Weng Marc ; Pandey, Nitesh ; Mukherjee, Debmalya. In: Journal of Business Research. RePEc:eee:jbrese:v:133:y:2021:i:c:p:285-296. Full description at Econpapers || Download paper | |
2021 | Service transformation: How can it be achieved?. (2021). Kaplan, Andreas ; Bujisic, Milos ; Bilgihan, Anil ; Kandampully, Jay ; Shukla, Yupal ; Jarvis, Cheryl Burke. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:219-228. Full description at Econpapers || Download paper | |
2021 | The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapes. (2021). Li, Shaobo ; Fan, Xiucheng ; Jiao, Jinfeng ; Chen, Nuoya. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:612-629. Full description at Econpapers || Download paper | |
2021 | Consumersâ willingness to pay for plants protected by beneficial insects â Evidence from two stated-choice experiments with different subject pools. (2021). Lehberger, Mira ; Gruener, Sven ; Gruner, Sven. In: Food Policy. RePEc:eee:jfpoli:v:102:y:2021:i:c:s0306919221000798. Full description at Econpapers || Download paper | |
2021 | How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention. (2021). Trifu, Andreea ; Melero-Polo, Igucel ; Gao, Lily ; Cambra-Fierro, Jess. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001442. Full description at Econpapers || Download paper | |
2021 | . Full description at Econpapers || Download paper | |
2021 | No One Is Leaving This Time: Social Media Fashion Brand Communities. (2021). Osemeahon, Oseyenbhin Sunday ; Tansu, Aye ; Diachi, Albert Chukwunonso. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:12957-:d:685770. Full description at Econpapers || Download paper | |
2021 | The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels. (2021). Lyulyov, Oleksii ; Kwilinski, Aleksy ; Chen, Yang ; Pimonenko, Tetyana ; Chygryn, Olena. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:24:p:13679-:d:699666. Full description at Econpapers || Download paper | |
2021 | The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance. (2021). Mraek, Pavel ; Milichovsk, Frantiek ; Hadrian, Piotr. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:7:p:3887-:d:527892. Full description at Econpapers || Download paper | |
2021 | Cocreated brand value: theoretical model and propositions. (2021). Hammedi, Wafa ; Clark, Moira K ; Hollebeek, Linda D ; Arvola, Rene. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00235-9. Full description at Econpapers || Download paper | |
2021 | The effect of financial knowledge and financial well-being on investment intention mediated by financial attitude:A study on millennial generation and Gen Z in Malang City. (2021). Djawahir, Achmad Helmy ; Ilyas, Muhammad. In: International Journal of Research in Business and Social Science (2147-4478). RePEc:rbs:ijbrss:v:10:y:2021:i:8:p:175-188. Full description at Econpapers || Download paper | |
2021 | Advancing marketing theory and practice: guidelines for crafting research propositions. (2021). Eggert, Andreas ; Kashyap, Vishal ; Kleinaltenkamp, Michael ; Ulaga, Wolfgang. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00215-x. Full description at Econpapers || Download paper | |
2021 | Assessing and enhancing the impact potential of marketing articles. (2021). Vargo, Stephen L ; Jaakkola, Elina. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00219-7. Full description at Econpapers || Download paper | |
2021 | Effectiveness of loyalty programs. (2021). Bombaij, Nick. In: Other publications TiSEM. RePEc:tiu:tiutis:095c506d-5b5c-4ea3-9b41-ae4b5644bfd9. Full description at Econpapers || Download paper |
Year | Citing document | |
---|---|---|
2020 | NEW MARKETING TENDENCIES IN THE ROMANIAN WINE INDUSTRY. (2020). Fuciu, Mircea. In: Studies in Business and Economics. RePEc:blg:journl:v:15:y:2020:i:1:p:31-39. Full description at Econpapers || Download paper | |
2020 | Delimiting disruption: Why Uber is disruptive, but Airbnb is not. (2020). Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:43-55. Full description at Econpapers || Download paper | |
2020 | Introduction to the Special Section: Research for the New Normal. (2020). Kannan, P K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:441-442. Full description at Econpapers || Download paper | |
2020 | Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers || Download paper | |
2020 | Does online retail coupons and memberships create favourable psychological disposition?. (2020). Dwivedi, Yogesh K ; Foroudi, Pantea ; Balakrishnan, Janarthanan. In: Journal of Business Research. RePEc:eee:jbrese:v:116:y:2020:i:c:p:229-244. Full description at Econpapers || Download paper | |
2020 | The personalizationâprivacy paradox in the attention economy. (2020). Cloarec, Julien. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311252. Full description at Econpapers || Download paper | |
2020 | Effects of Corporate Social Responsibility on Firm Performance: Does Customer Satisfaction Matter?. (2020). Huang, Hao-Chen ; Peng, Chi-Lu ; Wei, An-Pin ; Yeh, Shang-Pao. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:18:p:7545-:d:412932. Full description at Econpapers || Download paper | |
2020 | Data-Driven Promotion Planning for Paid Mobile Applications. (2020). Sinha, Amitabh ; Huang, Yan ; Li, Manqi. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:3:p:1007-1029. Full description at Econpapers || Download paper |
Year | Citing document | |
---|---|---|
2019 | Social Factors as a Basic Driver of the Digitalization of the Business Models of Railway Companies. (2019). Jaboski, Adam. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:12:p:3367-:d:240743. Full description at Econpapers || Download paper | |
2019 | Does Distance Affect the Role of Nonlocal Subsidiaries on Cluster Firmsâ Innovation? An Empirical Investigation on Chinese Biotechnology Cluster Firms. (2019). Huang, Wei-Chiao ; Xiang, Xiyao. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:23:p:6725-:d:291485. Full description at Econpapers || Download paper | |
2019 | EFFECTS OF INFLUENCE OF ECONOMIC AND TECHNOLOGICAL DEVELOPMENT OF IT SEGMENTS ON DIGITAL TRANSFORMATION OF RETAIL TRADE. (2019). Manukov, Anton ; Bakeev, Murat ; Lola, Inna S. In: HSE Working papers. RePEc:hig:wpaper:102sti2019. Full description at Econpapers || Download paper | |
2019 | Schemi di pagamento e valute virtuali (Payment schemes and virtual currencies). (2019). Bonaiuti, Gianni. In: Moneta e Credito. RePEc:psl:moneta:2019:46. Full description at Econpapers || Download paper | |
2019 | Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach. (2019). Mark, Tanya ; Bulla, Jan ; Maruotti, Antonello. In: METRON. RePEc:spr:metron:v:77:y:2019:i:1:d:10.1007_s40300-019-00150-9. Full description at Econpapers || Download paper | |
2019 | Verkauftes Internet. Zur sozial-ökologischen Gestaltung digitaler Räume. (2019). Rehak, Rainer ; Frick, Vivian. In: EconStor Open Access Articles. RePEc:zbw:espost:228722. Full description at Econpapers || Download paper |