International Journal of Internet Marketing and Advertising / Inderscience Enterprises Ltd
Citation Profile [Updated: 2024-12-09 13:41:37]
5 Years H Index
3
Impact Factor (IF)
0.12
5 Years IF
0.12
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2017 | 0 | 0.54 | 0 | 0 | 19 | 19 | 16 | 0 | 0 | 0 | 0 | 0 | 0.22 | |||||
| 2018 | 0.05 | 0.55 | 0.03 | 0.05 | 20 | 39 | 17 | 1 | 1 | 19 | 1 | 19 | 1 | 0 | 0 | 0.23 | ||
| 2019 | 0.08 | 0.57 | 0.05 | 0.08 | 20 | 59 | 15 | 3 | 4 | 39 | 3 | 39 | 3 | 0 | 0 | 0.23 | ||
| 2020 | 0.08 | 0.68 | 0.05 | 0.07 | 23 | 82 | 12 | 4 | 8 | 40 | 3 | 59 | 4 | 0 | 0 | 0.32 | ||
| 2021 | 0.21 | 0.8 | 0.17 | 0.22 | 27 | 109 | 14 | 18 | 26 | 43 | 9 | 82 | 18 | 0 | 0 | 0.29 | ||
| 2022 | 0.16 | 0.84 | 0.15 | 0.18 | 38 | 147 | 12 | 22 | 48 | 50 | 8 | 109 | 20 | 0 | 1 | 0.03 | 0.25 | |
| 2023 | 0.12 | 0.86 | 0.11 | 0.12 | 37 | 184 | 9 | 21 | 69 | 65 | 8 | 128 | 15 | 0 | 2 | 0.05 | 0.25 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency. (2019). Wu, Linwan ; Dodoo, Naa Amponsah. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:73-95. Full description at Econpapers || Download paper | 5 |
| 2 | 2019 | Gamification in a servicescape context: a conceptual framework. (2019). Marcusson, Leif ; Helmefalk, Miralem. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:22-46. Full description at Econpapers || Download paper | 4 |
| 3 | 2020 | The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context. (2020). Nguyen, Nam Hoai ; Hoang, Dung Phuong. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:3:p:215-235. Full description at Econpapers || Download paper | 3 |
| 4 | 2017 | Effects of Twitter communication styles on consumers brand personality perceptions, attitudes and purchase intentions. (2017). Zhang, Xiaochen Angela . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:2:p:158-182. Full description at Econpapers || Download paper | 3 |
| 5 | 2018 | Does freight insurance really work? Effect of freight insurance on consumers attitude in online shopping. (2018). Chen, Tong ; Zheng, Chundong ; Ma, KE. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:3:p:209-232. Full description at Econpapers || Download paper | 3 |
| 6 | 2021 | Impact of social media influencers on customer engagement and brand perception. (2021). Jaitly, Rahul Chander ; Gautam, Omvir. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:220-242. Full description at Econpapers || Download paper | 3 |
| 7 | 2022 | How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?. (2022). Chaudhary, Monica ; Duffett, Rodney Graeme ; Ghouse, Suhail M. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:16:y:2022:i:1/2:p:142-164. Full description at Econpapers || Download paper | 3 |
| 8 | 2022 | Factors of virtual influencer marketing influencing Generation Y consumers purchase intention in Malaysia. (2022). Ismail, Nurlida ; Yap, Yoong Ruey. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:437-458. Full description at Econpapers || Download paper | 2 |
| 9 | 2023 | Customer engagement: a systematic review and future research agenda. (2023). Dangi, Hamendra K ; Deshwal, Pankaj ; Kaur, Gurveen. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:148-180. Full description at Econpapers || Download paper | 2 |
| 10 | 2021 | How do people adopt information on social media? The role of e-WOM in revealing travel itineraries. (2021). Dagistanli, Hayri Sinan ; Kabadayi, Ebru Tumer ; Alan, Alev Kocak ; Aksoy, Nilsah Cavdar. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:550-569. Full description at Econpapers || Download paper | 2 |
| 11 | 2020 | A typology of customer experience with social media branded content: a netnographic study. (2020). Hamzah, Zalfa Laili ; Waqas, Muhammad ; Mohd, Noor Akma. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:2:p:184-213. Full description at Econpapers || Download paper | 2 |
| 12 | 2018 | The relevance of images in user-generated content: a mixed method study of when, and why, major brands retweet. (2018). Somerfield, Kardi ; Evans, Geraint ; Mortimer, Kathleen . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:4:p:340-357. Full description at Econpapers || Download paper | 2 |
| 13 | 2018 | A quantitative examination of the factors that influence users perceptions of trust towards using mobile banking services. (2018). al Khasawneh, Mohammad Hamdi ; Abdrabbo, Tariq ; Hujran, Omar. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:181-207. Full description at Econpapers || Download paper | 2 |
| 14 | 2021 | The influence of influencer marketing on YouTube influencers. (2021). Acikgoz, Fulya ; Burnaz, Sebnem. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:201-219. Full description at Econpapers || Download paper | 2 |
| 15 | 2020 | Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets. (2020). , Aakash ; Aggarwal, Anu G. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:4:p:361-376. Full description at Econpapers || Download paper | 2 |
| 16 | 2021 | Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials. (2021). Duh, Helen Inseng. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:453-476. Full description at Econpapers || Download paper | 2 |
| 17 | 2022 | Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women. (2022). Singh, Gursimranjit ; Jaggi, Shamily ; Nim, Dheeraj. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:1/2:p:200-216. Full description at Econpapers || Download paper | 2 |
| 18 | 2023 | Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review. (2023). Yang, Yang ; Ha, Louisa. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:220-241. Full description at Econpapers || Download paper | 2 |
| 19 | 2017 | Examining the role of relationship factors on eWOM effectiveness in social media. (2017). Kim, Junga ; Lee, Chunsik . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:2:p:103-123. Full description at Econpapers || Download paper | 2 |
| 20 | 2021 | Online influencers: healthy food or fake news. (2021). Vasconcelos, Catarina ; Santos, Jose Pedro ; Pereira, Leandro ; Dias, Alvaro Lopes ; da Costa, Renato Lopes. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:149-175. Full description at Econpapers || Download paper | 2 |
| 21 | 2017 | Explaining older consumers low use of the internet. (2017). Thanasrivanitchai, Jul ; Shannon, Randall ; Moschis, George P. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:4:p:355-375. Full description at Econpapers || Download paper | 2 |
| 22 | 2019 | Engagement and brand loyalty through social capital in social media. (2019). Ha, Louisa ; Abuljadail, Mohammad. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:3:p:197-217. Full description at Econpapers || Download paper | 2 |
| 23 | 2017 | Competitive analysis of social media data in the banking industry. (2017). Afolabi, Ibukun Tolulope ; Ayo, Charles K ; Ezenwoke, Azubuike Ansalem . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:3:p:183-201. Full description at Econpapers || Download paper | 2 |
| 24 | 2018 | Modelling antecedents of scepticism towards green advertising: evidence from India. (2018). Srivastava, Vibhava . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:105-121. Full description at Econpapers || Download paper | 2 |
| 25 | 2017 | The effects of privacy concerns, perceived risk and trust on online purchasing behaviour. (2017). Fortes, Nuno ; Pagani, Margherita ; Rita, Paulo. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:4:p:307-329. Full description at Econpapers || Download paper | 2 |
| 26 | 2018 | Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption. (2018). Ismail, Ahmed Rageh ; Melewar, T C ; Nguyen, Bang. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:3:p:233-254. Full description at Econpapers || Download paper | 2 |
| 27 | 2019 | Tracking content marketing performance using web analytics: tools, metrics, and data privacy implications. (2019). Zaumseil, Fabienne ; Maintz, Julia. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:2:p:170-182. Full description at Econpapers || Download paper | 1 |
| 28 | 2023 | An empirical investigation into information search behaviour of Indian consumers. (2023). Malik, Anuradha. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:4:p:429-449. Full description at Econpapers || Download paper | 1 |
| 29 | 2021 | Is this the beginning of the end for retail websites? A professional perspective. (2021). Moro, Sergio ; Rita, Paulo ; Ramos, Ricardo F. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:3:p:260-280. Full description at Econpapers || Download paper | 1 |
| 30 | 2018 | QR code advertising: a cross-country comparison of Turkish and German consumers. (2018). Bayrak, Ela Sibel ; Klein, Mge ; Bhm, Stephan ; Ilingirtrk, Ahmet Mete. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:1:p:40-68. Full description at Econpapers || Download paper | 1 |
| 31 | 2018 | How avatars help enhancing self-image congruence. (2018). unal, Sevtap ; Akar, Ezgi ; Dalgic, Tevfik. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:4:p:374-395. Full description at Econpapers || Download paper | 1 |
| 32 | 2022 | Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency. (2022). Li, Jo-Yun ; Tian, Shiyun. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:1/2:p:133-161. Full description at Econpapers || Download paper | 1 |
| 33 | 2020 | eWOM via social networking site: source versus message credibility. (2020). Gunta, Srinivas ; Sadh, Ashish ; Jayasimha, K R ; Kapoor, Payal S. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:1:p:19-47. Full description at Econpapers || Download paper | 1 |
| 34 | 2021 | Exploring cultural influences on mobile marketing acceptance. (2021). Jiang, Pingjun ; Pierce, Meghan. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:1:p:1-28. Full description at Econpapers || Download paper | 1 |
| 35 | 2017 | CSR and CRM: the impact on purchase intentions. (2017). Overall, Jeffrey. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:3:p:252-270. Full description at Econpapers || Download paper | 1 |
| 36 | 2019 | The role of cloud computing and citizens relationship management in digital government transformation. (2019). Manthou, Vicky ; Androutsou, Efthymia ; Papaioannou, Eugenia ; Nanos, Ioannis. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:2:p:120-136. Full description at Econpapers || Download paper | 1 |
| 37 | 2022 | Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility. (2022). Melanthiou, Yioula ; Vrontis, Demetris ; Popoola, Temitope ; Igbudu, Nicholas ; Garanti, Zanete. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:370-393. Full description at Econpapers || Download paper | 1 |
| 38 | 2023 | Why do people post Instagram Stories?. (2023). Dopping, Jesper ; Taecharungroj, Viriya ; Keerakiatwong, Nutnicha. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:4:p:410-428. Full description at Econpapers || Download paper | 1 |
| 39 | 2017 | How should marketers deal with growth pattern changes in viral marketing campaigns?. (2017). Sohn, Kyongsei ; Gardner, John T ; Canbolat, Mustafa S. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:2:p:137-157. Full description at Econpapers || Download paper | 1 |
| 40 | 2018 | Quantifying the long-term effect of social media. (2018). Mathur, Manisha . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:1:p:19-39. Full description at Econpapers || Download paper | 1 |
| 41 | 2022 | The impact of social media marketing activities on student desires: analysing the mediating role of brand identity, perceived value, and satisfaction. (2022). Titkanloo, Saeed Jafari ; Mohseni, Mohammad Zia. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:16:y:2022:i:3:p:271-296. Full description at Econpapers || Download paper | 1 |
| 42 | 2019 | Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique. (2019). Afrashteh, Amir Aslani ; Foroozan, Atefeh ; Karimi, Mohammad Reza. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:4:p:359-373. Full description at Econpapers || Download paper | 1 |
| 43 | 2023 | Listen as much as you want: the antecedents of the engagement of podcast consumers. (2023). Netto, Carla Freitas ; Tassinari, Gabriel ; Rohden, Simoni F. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:1:p:82-97. Full description at Econpapers || Download paper | 1 |
| 44 | 2020 | The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process. (2020). Mohan, Geetha. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:4:p:417-432. Full description at Econpapers || Download paper | 1 |
| 45 | 2017 | Propagation of user-generated content online. (2017). Gangadharbatla, Harsha ; Valafar, Masoud . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:3:p:218-232. Full description at Econpapers || Download paper | 1 |
| 46 | 2021 | Attributes of Instagram influencers impacting consumer brand engagement. (2021). Thabethe, Thabile ; Duh, Helen Inseng. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:477-497. Full description at Econpapers || Download paper | 1 |
| 47 | 2022 | Influence of post types on Facebook engagement: the moderating roles of brand category and brand internationalisation. (2022). Thongmak, Mathupayas. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:231-270. Full description at Econpapers || Download paper | 1 |
| 48 | 2020 | User response to e-WOM in social networks: how to predict a content influence in Twitter. (2020). Rouhani, Saeed ; Hajiheydari, Nastaran ; Dahka, Zohreh Yousefi. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:1:p:91-111. Full description at Econpapers || Download paper | 1 |
| 49 | 2023 | Harvesting the power of location data to improve customers experience and destination attractiveness. (2023). Fouskas, Konstantinos ; Pachni-Tsitiridou, Olga. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:4:p:359-388. Full description at Econpapers || Download paper | 1 |
| 50 | 2017 | Personalisation in marketing: an exploratory study. (2017). Dangi, Hamendra ; Malik, Anuradha . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:2:p:124-136. Full description at Econpapers || Download paper | 1 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2022 | How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?. (2022). Chaudhary, Monica ; Duffett, Rodney Graeme ; Ghouse, Suhail M. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:16:y:2022:i:1/2:p:142-164. Full description at Econpapers || Download paper | 3 |
| 2 | 2020 | The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context. (2020). Nguyen, Nam Hoai ; Hoang, Dung Phuong. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:3:p:215-235. Full description at Econpapers || Download paper | 3 |
| 3 | 2019 | Gamification in a servicescape context: a conceptual framework. (2019). Marcusson, Leif ; Helmefalk, Miralem. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:22-46. Full description at Econpapers || Download paper | 3 |
| 4 | 2018 | Does freight insurance really work? Effect of freight insurance on consumers attitude in online shopping. (2018). Chen, Tong ; Zheng, Chundong ; Ma, KE. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:3:p:209-232. Full description at Econpapers || Download paper | 3 |
| 5 | 2021 | Impact of social media influencers on customer engagement and brand perception. (2021). Jaitly, Rahul Chander ; Gautam, Omvir. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:220-242. Full description at Econpapers || Download paper | 3 |
| 6 | 2017 | Explaining older consumers low use of the internet. (2017). Thanasrivanitchai, Jul ; Shannon, Randall ; Moschis, George P. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:4:p:355-375. Full description at Econpapers || Download paper | 2 |
| 7 | 2017 | The effects of privacy concerns, perceived risk and trust on online purchasing behaviour. (2017). Fortes, Nuno ; Pagani, Margherita ; Rita, Paulo. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:11:y:2017:i:4:p:307-329. Full description at Econpapers || Download paper | 2 |
| 8 | 2021 | The influence of influencer marketing on YouTube influencers. (2021). Acikgoz, Fulya ; Burnaz, Sebnem. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:201-219. Full description at Econpapers || Download paper | 2 |
| 9 | 2021 | Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials. (2021). Duh, Helen Inseng. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:453-476. Full description at Econpapers || Download paper | 2 |
| 10 | 2018 | Modelling antecedents of scepticism towards green advertising: evidence from India. (2018). Srivastava, Vibhava . In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:12:y:2018:i:2:p:105-121. Full description at Econpapers || Download paper | 2 |
| 11 | 2022 | Factors of virtual influencer marketing influencing Generation Y consumers purchase intention in Malaysia. (2022). Ismail, Nurlida ; Yap, Yoong Ruey. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:3/4:p:437-458. Full description at Econpapers || Download paper | 2 |
| 12 | 2020 | Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets. (2020). , Aakash ; Aggarwal, Anu G. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:14:y:2020:i:4:p:361-376. Full description at Econpapers || Download paper | 2 |
| 13 | 2022 | Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women. (2022). Singh, Gursimranjit ; Jaggi, Shamily ; Nim, Dheeraj. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:17:y:2022:i:1/2:p:200-216. Full description at Econpapers || Download paper | 2 |
| 14 | 2023 | Customer engagement: a systematic review and future research agenda. (2023). Dangi, Hamendra K ; Deshwal, Pankaj ; Kaur, Gurveen. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:148-180. Full description at Econpapers || Download paper | 2 |
| 15 | 2021 | How do people adopt information on social media? The role of e-WOM in revealing travel itineraries. (2021). Dagistanli, Hayri Sinan ; Kabadayi, Ebru Tumer ; Alan, Alev Kocak ; Aksoy, Nilsah Cavdar. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:5/6:p:550-569. Full description at Econpapers || Download paper | 2 |
| 16 | 2023 | Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review. (2023). Yang, Yang ; Ha, Louisa. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:18:y:2023:i:2/3:p:220-241. Full description at Econpapers || Download paper | 2 |
| 17 | 2019 | Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency. (2019). Wu, Linwan ; Dodoo, Naa Amponsah. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:13:y:2019:i:1:p:73-95. Full description at Econpapers || Download paper | 2 |
| 18 | 2021 | Online influencers: healthy food or fake news. (2021). Vasconcelos, Catarina ; Santos, Jose Pedro ; Pereira, Leandro ; Dias, Alvaro Lopes ; da Costa, Renato Lopes. In: International Journal of Internet Marketing and Advertising. RePEc:ids:ijimad:v:15:y:2021:i:2:p:149-175. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor: 8
| Year | Title | |
|---|---|---|
| 2023 | Social Media Influencer Marketing in the Food Industry: A Spatial Distribution of Research. (2023). Pettersen-Sobczyk, Monika. In: European Research Studies Journal. RePEc:ers:journl:v:xxvi:y:2023:i:3:p:246-260. Full description at Econpapers || Download paper | |
| 2023 | Trust me, Im an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry. (2023). Alboqami, Hassan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:72:y:2023:i:c:s0969698922003356. Full description at Econpapers || Download paper | |
| 2023 | Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis. (2023). Khaskheli, Muhammad Bilawal ; Pruthi, Nishita ; Bansal, Rohit ; Ao, Lie. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:3:p:2744-:d:1055991. Full description at Econpapers || Download paper | |
| 2023 | Digital Content Marketing and EWOM: A Mediational Serial Approach. (2023). Dhouha, Jaziri ; Teodora, Todorovik ; Jusuf, Zeqiri ; Visoka, Hasani Vjollca ; Asdren, Toska. In: Business Systems Research. RePEc:bit:bsrysr:v:14:y:2023:i:2:p:24-43:n:2. Full description at Econpapers || Download paper | |
| 2023 | The impact of country of origin on consumer purchase decision of luxury vs. fast fashion: case of Saudi female consumers. (2023). Abalkhail, Tagreed Saleh. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02112-z. Full description at Econpapers || Download paper | |
| 2023 | ||
| 2023 | . Full description at Econpapers || Download paper | |
| 2023 | Retail technologies that enhance the customer experience: a practitioner-centred approach. (2023). Gomez-Suarez, Monica ; Diaz-Martin, Ana M ; Quinones, Myriam. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02023-z. Full description at Econpapers || Download paper |
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Recent citations received in 2023
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| 2023 | Connecting with fans in the digital age: an exploratory and comparative analysis of social media management in top football clubs. (2023). Solanellas, Francesc ; Romero-Jara, Edgar ; Lopez-Carril, Samuel ; Muoz, Joshua. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02357-8. Full description at Econpapers || Download paper | |
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Recent citations received in 2022
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| 2022 | Factors Affecting the Preference, Choice, and Selection of Saudi Women Towards Jewelry. (2022). Salamah, Najah Hassan . In: International Journal of Marketing Studies. RePEc:ibn:ijmsjn:v:14:y:2022:i:2:p:135. Full description at Econpapers || Download paper |
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