[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
2011 | 0 | 0.52 | 0.6 | 0 | 20 | 20 | 152 | 12 | 12 | 0 | 0 | 12 | 100 | 12 | 0.6 | 0.24 | ||
2012 | 0.25 | 0.52 | 0.37 | 0.25 | 10 | 30 | 50 | 11 | 23 | 20 | 5 | 20 | 5 | 9 | 81.8 | 4 | 0.4 | 0.22 |
2013 | 0.13 | 0.56 | 0.67 | 0.13 | 24 | 54 | 145 | 36 | 59 | 30 | 4 | 30 | 4 | 34 | 94.4 | 31 | 1.29 | 0.24 |
2014 | 0.15 | 0.55 | 0.2 | 0.13 | 7 | 61 | 28 | 12 | 71 | 34 | 5 | 54 | 7 | 6 | 50 | 0 | 0.23 | |
2015 | 0.26 | 0.55 | 0.44 | 0.26 | 11 | 72 | 61 | 32 | 103 | 31 | 8 | 61 | 16 | 13 | 40.6 | 8 | 0.73 | 0.23 |
2016 | 0.61 | 0.53 | 0.64 | 0.6 | 14 | 86 | 94 | 55 | 158 | 18 | 11 | 72 | 43 | 13 | 23.6 | 5 | 0.36 | 0.21 |
2017 | 0.4 | 0.54 | 0.64 | 0.45 | 16 | 102 | 70 | 65 | 223 | 25 | 10 | 66 | 30 | 24 | 36.9 | 15 | 0.94 | 0.22 |
2018 | 0.67 | 0.55 | 0.51 | 0.51 | 20 | 122 | 75 | 62 | 285 | 30 | 20 | 72 | 37 | 19 | 30.6 | 6 | 0.3 | 0.24 |
2019 | 0.5 | 0.57 | 0.74 | 0.54 | 27 | 149 | 71 | 111 | 396 | 36 | 18 | 68 | 37 | 40 | 36 | 6 | 0.22 | 0.23 |
2020 | 0.36 | 0.68 | 0.77 | 0.57 | 30 | 179 | 174 | 137 | 533 | 47 | 17 | 88 | 50 | 53 | 38.7 | 19 | 0.63 | 0.32 |
2021 | 0.82 | 0.81 | 0.8 | 0.74 | 37 | 216 | 47 | 172 | 705 | 57 | 47 | 107 | 79 | 54 | 31.4 | 6 | 0.16 | 0.3 |
2022 | 0.85 | 0.86 | 0.87 | 0.68 | 26 | 242 | 20 | 211 | 916 | 67 | 57 | 130 | 89 | 83 | 39.3 | 27 | 1.04 | 0.26 |
2023 | 0.27 | 0.92 | 0.8 | 0.64 | 11 | 253 | 3 | 202 | 1118 | 63 | 17 | 140 | 90 | 32 | 15.8 | 3 | 0.27 | 0.27 |
IF: | Two years Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for all series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Five years Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2020 | Designing conceptual articles: four approaches. (2020). Jaakkola, Elina. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00161-0. Full description at Econpapers || Download paper | 97 |
2 | 2016 | Reflections on customer-based brand equity: perspectives, progress, and priorities. (2016). Keller, Kevin Lane. In: AMS Review. RePEc:spr:amsrev:v:6:y:2016:i:1:d:10.1007_s13162-016-0078-z. Full description at Econpapers || Download paper | 59 |
3 | 2013 | Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumersâ sustainability. (2013). Wiedmann, Klaus-Peter ; Kirchgeorg, Manfred ; Buerke, Anja ; Balderjahn, Ingo ; Seegebarth, Barbara ; Peyer, Mathias. In: AMS Review. RePEc:spr:amsrev:v:3:y:2013:i:4:d:10.1007_s13162-013-0057-6. Full description at Econpapers || Download paper | 54 |
4 | 2011 | Stakeholder marketing: a definition and conceptual framework. (2011). Ferrell, O C ; Mena, Jeannette A ; Tomas, G. In: AMS Review. RePEc:spr:amsrev:v:1:y:2011:i:1:d:10.1007_s13162-011-0002-5. Full description at Econpapers || Download paper | 49 |
5 | 2011 | Entrepreneurship in global innovation ecosystems. (2011). Nambisan, Satish ; Zahra, Shaker A. In: AMS Review. RePEc:spr:amsrev:v:1:y:2011:i:1:d:10.1007_s13162-011-0004-3. Full description at Econpapers || Download paper | 47 |
6 | 2017 | Conducting field-based, discovery-oriented research: lessons from our market orientation research experience. (2017). Kohli, Ajay K ; Jaworski, Bernard J. In: AMS Review. RePEc:spr:amsrev:v:7:y:2017:i:1:d:10.1007_s13162-017-0088-5. Full description at Econpapers || Download paper | 26 |
7 | 2015 | On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments. (2015). Vogt, Bodo ; Sarstedt, Marko ; Lichters, Marcel. In: AMS Review. RePEc:spr:amsrev:v:5:y:2015:i:1:d:10.1007_s13162-015-0066-8. Full description at Econpapers || Download paper | 25 |
8 | 2013 | An appraisal of behavioral price research (part 1): price as a physical stimulus. (2013). Monroe, Kent B ; Cheng, Lillian L. In: AMS Review. RePEc:spr:amsrev:v:3:y:2013:i:3:d:10.1007_s13162-013-0041-1. Full description at Econpapers || Download paper | 23 |
9 | 2020 | Marketingâs theoretical and conceptual value proposition: opportunities to address marketingâs influence. (2020). Ferrell, O C ; Clark, Terry ; Key, Thomas Martin ; Pitt, Leyland ; Stewart, David W. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00176-7. Full description at Econpapers || Download paper | 19 |
10 | 2014 | Enhancing theory development in marketing. (2014). Yadav, Manjit S. In: AMS Review. RePEc:spr:amsrev:v:4:y:2014:i:1:d:10.1007_s13162-014-0059-z. Full description at Econpapers || Download paper | 18 |
11 | 2011 | Understanding the do-it-yourself consumer: DIY motivations and outcomes. (2011). McQuitty, Shaun ; Wolf, Marco . In: AMS Review. RePEc:spr:amsrev:v:1:y:2011:i:3:d:10.1007_s13162-011-0021-2. Full description at Econpapers || Download paper | 18 |
12 | 2020 | Conceptual review papers: revisiting existing research to develop and refine theory. (2020). Hulland, John. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00168-7. Full description at Econpapers || Download paper | 18 |
13 | 2012 | Two minds, three ways: dual system and dual process models in consumer psychology. (2012). Voyer, Benjamin G ; Samson, Alain . In: AMS Review. RePEc:spr:amsrev:v:2:y:2012:i:2:d:10.1007_s13162-012-0030-9. Full description at Econpapers || Download paper | 17 |
14 | 2011 | Developing successful theories in marketing: insights from resource-advantage theory. (2011). Hunt, Shelby D. In: AMS Review. RePEc:spr:amsrev:v:1:y:2011:i:2:d:10.1007_s13162-011-0007-0. Full description at Econpapers || Download paper | 17 |
15 | 2018 | Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997â2016). (2018). Lunde, Matthew B. In: AMS Review. RePEc:spr:amsrev:v:8:y:2018:i:3:d:10.1007_s13162-018-0124-0. Full description at Econpapers || Download paper | 17 |
16 | 2020 | Transaction cost theory: past, present and future. (2020). Rindfleisch, Aric. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-019-00151-x. Full description at Econpapers || Download paper | 17 |
17 | 2020 | Advancing conceptual-only articles in marketing. (2020). Koskela-Huotari, Kaisa ; Vargo, Stephen L. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00173-w. Full description at Econpapers || Download paper | 15 |
18 | 2013 | The MIMIC model and formative variables: problems and solutions. (2013). Chamberlain, Laura ; Cadogan, John W ; Lee, Nick. In: AMS Review. RePEc:spr:amsrev:v:3:y:2013:i:1:d:10.1007_s13162-013-0033-1. Full description at Econpapers || Download paper | 15 |
19 | 2020 | Reimagining marketing doctoral programs. (2020). Yadav, Manjit S. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00169-6. Full description at Econpapers || Download paper | 14 |
20 | 2013 | Some reflections on an appraisal of behavioral price research (part 1). (2013). Monroe, Kent B ; Cheng, Lillian L. In: AMS Review. RePEc:spr:amsrev:v:3:y:2013:i:3:d:10.1007_s13162-013-0052-y. Full description at Econpapers || Download paper | 13 |
21 | 2019 | A conceptual perspective on collaborative consumption. (2019). Arcand, Manon ; Durif, Fabien ; Ertz, Myriam. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-018-0121-3. Full description at Econpapers || Download paper | 13 |
22 | 2015 | The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare. (2015). Hunt, Shelby D. In: AMS Review. RePEc:spr:amsrev:v:5:y:2015:i:3:d:10.1007_s13162-015-0069-5. Full description at Econpapers || Download paper | 13 |
23 | 2012 | Identity-motivated marketing relationships: research synthesis, controversies, and research agenda. (2012). Lam, Son K. In: AMS Review. RePEc:spr:amsrev:v:2:y:2012:i:2:d:10.1007_s13162-012-0028-3. Full description at Econpapers || Download paper | 13 |
24 | 2020 | Indigenous theory development in marketing: the foundational premises approach. (2020). Hunt, Shelby D. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00165-w. Full description at Econpapers || Download paper | 12 |
25 | 2017 | Business model innovation: a marketing ecosystem view. (2017). Robertson, Thomas S. In: AMS Review. RePEc:spr:amsrev:v:7:y:2017:i:3:d:10.1007_s13162-017-0101-z. Full description at Econpapers || Download paper | 11 |
26 | 2012 | Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation. (2012). Hunt, Shelby D. In: AMS Review. RePEc:spr:amsrev:v:2:y:2012:i:1:d:10.1007_s13162-012-0023-8. Full description at Econpapers || Download paper | 11 |
27 | 2013 | Theoretical development in ethical marketing decision making. (2013). Ferrell, Linda ; Crittenden, Victoria L. In: AMS Review. RePEc:spr:amsrev:v:3:y:2013:i:2:d:10.1007_s13162-013-0047-8. Full description at Econpapers || Download paper | 10 |
28 | 2011 | Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics. (2011). Sivakumar, K ; Merchant, Altaf ; Karande, Kiran. In: AMS Review. RePEc:spr:amsrev:v:1:y:2011:i:2:d:10.1007_s13162-011-0009-y. Full description at Econpapers || Download paper | 10 |
29 | 2013 | Corporate societal responsibility in marketing: normatively broadening the concept. (2013). Laczniak, Gene R ; oberseder, Magdalena ; Murphy, Patrick E. In: AMS Review. RePEc:spr:amsrev:v:3:y:2013:i:2:d:10.1007_s13162-013-0046-9. Full description at Econpapers || Download paper | 10 |
30 | 2020 | For re-institutionalizing the marketing discipline in Era V. (2020). Hunt, Shelby D. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00183-8. Full description at Econpapers || Download paper | 10 |
31 | 2019 | Service innovation is urgent in healthcare. (2019). Berry, Leonard L. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-019-00135-x. Full description at Econpapers || Download paper | 10 |
32 | 2015 | Knowledge management capabilities of lead firms in innovation ecosystems. (2015). Velu, Chander. In: AMS Review. RePEc:spr:amsrev:v:5:y:2015:i:3:d:10.1007_s13162-015-0068-6. Full description at Econpapers || Download paper | 10 |
33 | 2021 | Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward. (2021). Vargo, Stephen L ; Koskela-Huotari, Kaisa ; Akaka, Melissa Archpru. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00214-y. Full description at Econpapers || Download paper | 10 |
34 | 2016 | Consumer cooperatives: uncovering the value potential of customer ownership. (2016). Rintamaki, Timo ; Saarijarvi, Hannu ; Jussila, Iiro ; Talonen, Antti. In: AMS Review. RePEc:spr:amsrev:v:6:y:2016:i:3:d:10.1007_s13162-016-0083-2. Full description at Econpapers || Download paper | 10 |
35 | 2019 | A service design approach to healthcare innovation: from decision-making to sense-making and institutional change. (2019). Vink, Josina ; Teixeira, Jorge Grenha ; Patricio, Lia. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-019-00138-8. Full description at Econpapers || Download paper | 9 |
36 | 2017 | A marketing perspective on business models. (2017). Sorescu, Alina ; Pauwels, Koen ; Lecocq, Xavier ; Gatignon, Hubert. In: AMS Review. RePEc:spr:amsrev:v:7:y:2017:i:3:d:10.1007_s13162-017-0108-5. Full description at Econpapers || Download paper | 9 |
37 | 2018 | Why broadened marketing has enriched marketing. (2018). Kotler, Philip. In: AMS Review. RePEc:spr:amsrev:v:8:y:2018:i:1:d:10.1007_s13162-018-0112-4. Full description at Econpapers || Download paper | 9 |
38 | 2016 | Leveraged marketing communications: a framework for explaining the effects of secondary brand associations. (2016). Taylor, Charles R ; Bergkvist, Lars. In: AMS Review. RePEc:spr:amsrev:v:6:y:2016:i:3:d:10.1007_s13162-016-0081-4. Full description at Econpapers || Download paper | 9 |
39 | 2020 | First steps to creating high impact theory in marketing. (2020). Bolton, Ruth. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00181-w. Full description at Econpapers || Download paper | 9 |
40 | 2019 | How valence, volume and variance of online reviews influence brand attitudes. (2019). Houston, Michael J ; Schlegelmilch, Bodo ; Zablocki, Agnieszka. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-018-0123-1. Full description at Econpapers || Download paper | 8 |
41 | 2016 | Marketingâs forthcoming Age of imagination. (2016). Zaltman, Gerald . In: AMS Review. RePEc:spr:amsrev:v:6:y:2016:i:3:d:10.1007_s13162-016-0082-3. Full description at Econpapers || Download paper | 8 |
42 | 2021 | Toward an integrative theory of marketing. (2021). Sheth, Jagdish N ; Parvatiyar, Atul. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00211-1. Full description at Econpapers || Download paper | 8 |
43 | 2019 | Spillover effects in marketing: integrating core research domains. (2019). Faupel, Ulya ; Kocher, Soren ; Wulf, Linda ; Raufeisen, Xenia ; Holzmuller, Hartmut H. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:3:d:10.1007_s13162-019-00143-x. Full description at Econpapers || Download paper | 8 |
44 | 2017 | Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models. (2017). Berthon, Pierre ; Fedorenko, Ivan. In: AMS Review. RePEc:spr:amsrev:v:7:y:2017:i:3:d:10.1007_s13162-017-0106-7. Full description at Econpapers || Download paper | 8 |
45 | 2015 | Strategic marketing, marketing strategy and market strategy. (2015). Varadarajan, Rajan. In: AMS Review. RePEc:spr:amsrev:v:5:y:2015:i:3:d:10.1007_s13162-015-0073-9. Full description at Econpapers || Download paper | 8 |
46 | 2022 | The marketing disciplineâs troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal. (2022). Hatfield, Hunter N ; Madhavaram, Sreedhar ; Hunt, Shelby D. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:3:d:10.1007_s13162-022-00238-y. Full description at Econpapers || Download paper | 7 |
47 | 2018 | The journey towards customer centricity and service growth in B2B: a commentary and research directions. (2018). Ulaga, Wolfgang. In: AMS Review. RePEc:spr:amsrev:v:8:y:2018:i:1:d:10.1007_s13162-018-0119-x. Full description at Econpapers || Download paper | 7 |
48 | 2018 | Brand-self connections and brand prominence as drivers of employee brand attachment. (2018). Park, Whan C ; Eisingerich, Andreas B ; MacInnis, Deborah J ; Gill-Simmen, Lucy. In: AMS Review. RePEc:spr:amsrev:v:8:y:2018:i:3:d:10.1007_s13162-018-0110-6. Full description at Econpapers || Download paper | 7 |
49 | 2022 | Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience. (2022). Gaski, John F. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00227-1. Full description at Econpapers || Download paper | 7 |
50 | 2013 | A special emphasis and look at the emotional side of ethical decision-making. (2013). Singh, Jatinder Jit ; King, Robert Allen ; Vitell, Scott J. In: AMS Review. RePEc:spr:amsrev:v:3:y:2013:i:2:d:10.1007_s13162-013-0042-0. Full description at Econpapers || Download paper | 7 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2020 | Designing conceptual articles: four approaches. (2020). Jaakkola, Elina. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00161-0. Full description at Econpapers || Download paper | 78 |
2 | 2011 | Entrepreneurship in global innovation ecosystems. (2011). Nambisan, Satish ; Zahra, Shaker A. In: AMS Review. RePEc:spr:amsrev:v:1:y:2011:i:1:d:10.1007_s13162-011-0004-3. Full description at Econpapers || Download paper | 19 |
3 | 2016 | Reflections on customer-based brand equity: perspectives, progress, and priorities. (2016). Keller, Kevin Lane. In: AMS Review. RePEc:spr:amsrev:v:6:y:2016:i:1:d:10.1007_s13162-016-0078-z. Full description at Econpapers || Download paper | 19 |
4 | 2020 | Conceptual review papers: revisiting existing research to develop and refine theory. (2020). Hulland, John. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00168-7. Full description at Econpapers || Download paper | 17 |
5 | 2020 | Transaction cost theory: past, present and future. (2020). Rindfleisch, Aric. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-019-00151-x. Full description at Econpapers || Download paper | 14 |
6 | 2018 | Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997â2016). (2018). Lunde, Matthew B. In: AMS Review. RePEc:spr:amsrev:v:8:y:2018:i:3:d:10.1007_s13162-018-0124-0. Full description at Econpapers || Download paper | 13 |
7 | 2011 | Stakeholder marketing: a definition and conceptual framework. (2011). Ferrell, O C ; Mena, Jeannette A ; Tomas, G. In: AMS Review. RePEc:spr:amsrev:v:1:y:2011:i:1:d:10.1007_s13162-011-0002-5. Full description at Econpapers || Download paper | 12 |
8 | 2013 | Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumersâ sustainability. (2013). Wiedmann, Klaus-Peter ; Kirchgeorg, Manfred ; Buerke, Anja ; Balderjahn, Ingo ; Seegebarth, Barbara ; Peyer, Mathias. In: AMS Review. RePEc:spr:amsrev:v:3:y:2013:i:4:d:10.1007_s13162-013-0057-6. Full description at Econpapers || Download paper | 12 |
9 | 2021 | Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward. (2021). Vargo, Stephen L ; Koskela-Huotari, Kaisa ; Akaka, Melissa Archpru. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00214-y. Full description at Econpapers || Download paper | 10 |
10 | 2020 | Marketingâs theoretical and conceptual value proposition: opportunities to address marketingâs influence. (2020). Ferrell, O C ; Clark, Terry ; Key, Thomas Martin ; Pitt, Leyland ; Stewart, David W. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00176-7. Full description at Econpapers || Download paper | 10 |
11 | 2020 | Advancing conceptual-only articles in marketing. (2020). Koskela-Huotari, Kaisa ; Vargo, Stephen L. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00173-w. Full description at Econpapers || Download paper | 9 |
12 | 2021 | Toward an integrative theory of marketing. (2021). Sheth, Jagdish N ; Parvatiyar, Atul. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00211-1. Full description at Econpapers || Download paper | 8 |
13 | 2020 | Reimagining marketing doctoral programs. (2020). Yadav, Manjit S. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00169-6. Full description at Econpapers || Download paper | 8 |
14 | 2020 | For re-institutionalizing the marketing discipline in Era V. (2020). Hunt, Shelby D. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00183-8. Full description at Econpapers || Download paper | 7 |
15 | 2022 | The marketing disciplineâs troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal. (2022). Hatfield, Hunter N ; Madhavaram, Sreedhar ; Hunt, Shelby D. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:3:d:10.1007_s13162-022-00238-y. Full description at Econpapers || Download paper | 7 |
16 | 2022 | Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience. (2022). Gaski, John F. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00227-1. Full description at Econpapers || Download paper | 7 |
17 | 2011 | Understanding the do-it-yourself consumer: DIY motivations and outcomes. (2011). McQuitty, Shaun ; Wolf, Marco . In: AMS Review. RePEc:spr:amsrev:v:1:y:2011:i:3:d:10.1007_s13162-011-0021-2. Full description at Econpapers || Download paper | 7 |
18 | 2015 | On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments. (2015). Vogt, Bodo ; Sarstedt, Marko ; Lichters, Marcel. In: AMS Review. RePEc:spr:amsrev:v:5:y:2015:i:1:d:10.1007_s13162-015-0066-8. Full description at Econpapers || Download paper | 7 |
19 | 2017 | Conducting field-based, discovery-oriented research: lessons from our market orientation research experience. (2017). Kohli, Ajay K ; Jaworski, Bernard J. In: AMS Review. RePEc:spr:amsrev:v:7:y:2017:i:1:d:10.1007_s13162-017-0088-5. Full description at Econpapers || Download paper | 6 |
20 | 2019 | A service design approach to healthcare innovation: from decision-making to sense-making and institutional change. (2019). Vink, Josina ; Teixeira, Jorge Grenha ; Patricio, Lia. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-019-00138-8. Full description at Econpapers || Download paper | 6 |
21 | 2013 | Theoretical development in ethical marketing decision making. (2013). Ferrell, Linda ; Crittenden, Victoria L. In: AMS Review. RePEc:spr:amsrev:v:3:y:2013:i:2:d:10.1007_s13162-013-0047-8. Full description at Econpapers || Download paper | 6 |
22 | 2018 | Consumer empowerment in consumerâfirm relationships: conceptual framework and implications for research. (2018). Senecal, Sylvain ; Dantas, Danilo C ; Akhavannasab, Sanam. In: AMS Review. RePEc:spr:amsrev:v:8:y:2018:i:3:d:10.1007_s13162-018-0120-4. Full description at Econpapers || Download paper | 6 |
23 | 2021 | Market-shaping: navigating multiple theoretical perspectives. (2021). Storbacka, Kaj ; Nenonen, Suvi. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00209-9. Full description at Econpapers || Download paper | 6 |
24 | 2020 | Indigenous theory development in marketing: the foundational premises approach. (2020). Hunt, Shelby D. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00165-w. Full description at Econpapers || Download paper | 6 |
25 | 2019 | How valence, volume and variance of online reviews influence brand attitudes. (2019). Houston, Michael J ; Schlegelmilch, Bodo ; Zablocki, Agnieszka. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-018-0123-1. Full description at Econpapers || Download paper | 5 |
26 | 2013 | Some reflections on an appraisal of behavioral price research (part 1). (2013). Monroe, Kent B ; Cheng, Lillian L. In: AMS Review. RePEc:spr:amsrev:v:3:y:2013:i:3:d:10.1007_s13162-013-0052-y. Full description at Econpapers || Download paper | 5 |
27 | 2013 | An appraisal of behavioral price research (part 1): price as a physical stimulus. (2013). Monroe, Kent B ; Cheng, Lillian L. In: AMS Review. RePEc:spr:amsrev:v:3:y:2013:i:3:d:10.1007_s13162-013-0041-1. Full description at Econpapers || Download paper | 5 |
28 | 2019 | A conceptual perspective on collaborative consumption. (2019). Arcand, Manon ; Durif, Fabien ; Ertz, Myriam. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-018-0121-3. Full description at Econpapers || Download paper | 5 |
29 | 2020 | First steps to creating high impact theory in marketing. (2020). Bolton, Ruth. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00181-w. Full description at Econpapers || Download paper | 5 |
30 | 2019 | Service innovation is urgent in healthcare. (2019). Berry, Leonard L. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-019-00135-x. Full description at Econpapers || Download paper | 4 |
31 | 2016 | Leveraged marketing communications: a framework for explaining the effects of secondary brand associations. (2016). Taylor, Charles R ; Bergkvist, Lars. In: AMS Review. RePEc:spr:amsrev:v:6:y:2016:i:3:d:10.1007_s13162-016-0081-4. Full description at Econpapers || Download paper | 4 |
32 | 2022 | Marketingâs new myopia: Expanding the social responsibilities of marketing managers. (2022). Cronin, Joseph J. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00228-0. Full description at Econpapers || Download paper | 4 |
33 | 2021 | From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption. (2021). Akaka, Melissa Archpru ; Schau, Hope Jensen. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:1:d:10.1007_s13162-020-00177-6. Full description at Econpapers || Download paper | 4 |
34 | 2022 | A critique of corporate social responsibility in light of classical economics. (2022). Ahluwalia, Saurabh. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00224-4. Full description at Econpapers || Download paper | 4 |
35 | 2021 | Advancing marketing theory and practice: guidelines for crafting research propositions. (2021). Eggert, Andreas ; Kashyap, Vishal ; Kleinaltenkamp, Michael ; Ulaga, Wolfgang. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00215-x. Full description at Econpapers || Download paper | 4 |
36 | 2017 | Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research. (2017). Hunt, Shelby D. In: AMS Review. RePEc:spr:amsrev:v:7:y:2017:i:1:d:10.1007_s13162-017-0090-y. Full description at Econpapers || Download paper | 3 |
37 | 2022 | Marketing as problem solver: in defense of social responsibility. (2022). Burpee, Stasha ; Martin, Kelly D. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00225-3. Full description at Econpapers || Download paper | 3 |
38 | 2021 | Innovation and the theory of fields. (2021). Fligstein, Neil. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00202-2. Full description at Econpapers || Download paper | 3 |
39 | 2018 | Why broadened marketing has enriched marketing. (2018). Kotler, Philip. In: AMS Review. RePEc:spr:amsrev:v:8:y:2018:i:1:d:10.1007_s13162-018-0112-4. Full description at Econpapers || Download paper | 3 |
40 | 2021 | Addressing socio-ecological issues in marketing: environmental, social and governance (ESG). (2021). Ferrell, O C. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:1:d:10.1007_s13162-021-00201-3. Full description at Econpapers || Download paper | 3 |
41 | 2019 | THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making. (2019). Gooner, Richard A ; Hulland, John ; Sleep, Stefan. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:3:d:10.1007_s13162-019-00146-8. Full description at Econpapers || Download paper | 3 |
42 | 2016 | Customer-based brand equity in a technologically fast-paced, connected, and constrained environment. (2016). Sarial-Abi, Gulen ; Hayran, Ceren ; Gurhan-Canli, Zeynep. In: AMS Review. RePEc:spr:amsrev:v:6:y:2016:i:1:d:10.1007_s13162-016-0079-y. Full description at Econpapers || Download paper | 3 |
43 | 2021 | Re-institutionalizing marketing. (2021). Ferrell, O C ; Clark, Terry ; Key, Thomas Martin ; Pitt, Leyland ; Stewart, David W. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00220-0. Full description at Econpapers || Download paper | 3 |
44 | 2021 | Correction to: Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind. (2021). Manchanda, Rajesh V ; Dyck, Bruno. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:1:d:10.1007_s13162-021-00194-z. Full description at Econpapers || Download paper | 3 |
45 | 2022 | Why should marketers be forced to ignore their moral awareness? A reply to Gaski. (2022). Murphy, Patrick E ; Demuijnck, Geert. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00226-2. Full description at Econpapers || Download paper | 3 |
46 | 2015 | The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare. (2015). Hunt, Shelby D. In: AMS Review. RePEc:spr:amsrev:v:5:y:2015:i:3:d:10.1007_s13162-015-0069-5. Full description at Econpapers || Download paper | 3 |
47 | 2012 | Two minds, three ways: dual system and dual process models in consumer psychology. (2012). Voyer, Benjamin G ; Samson, Alain . In: AMS Review. RePEc:spr:amsrev:v:2:y:2012:i:2:d:10.1007_s13162-012-0030-9. Full description at Econpapers || Download paper | 3 |
48 | 2018 | Brand-self connections and brand prominence as drivers of employee brand attachment. (2018). Park, Whan C ; Eisingerich, Andreas B ; MacInnis, Deborah J ; Gill-Simmen, Lucy. In: AMS Review. RePEc:spr:amsrev:v:8:y:2018:i:3:d:10.1007_s13162-018-0110-6. Full description at Econpapers || Download paper | 3 |
49 | 2022 | An exploration of how boards of directors impact chief marketing officer performance: Insights from the field. (2022). Whitler, Kimberly A. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00231-5. Full description at Econpapers || Download paper | 3 |
50 | 2015 | Knowledge management capabilities of lead firms in innovation ecosystems. (2015). Velu, Chander. In: AMS Review. RePEc:spr:amsrev:v:5:y:2015:i:3:d:10.1007_s13162-015-0068-6. Full description at Econpapers || Download paper | 3 |
Year | Title | |
---|---|---|
2023 | Do supermarketsââ¬â¢ emails have any value for their customers? The effect of emailsââ¬â¢ content and interestingness on customersââ¬â¢ attitude and engagement. (2023). Sangle-Ferriere, Marion ; Rodriguez, Virginie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923001844. Full description at Econpapers || Download paper | |
2023 | Omnichannel as a Consumer-Based Marketing Strategy. (2023). Slongo, Luiz Antonio ; Gasparin, Isadora. In: RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration). RePEc:abg:anprac:v:27:y:2023:i:4:1598. Full description at Econpapers || Download paper | |
2023 | Investigating the effect of customer-generated content on performance in online platform-based experience goods market. (2023). Kim, Sang Yong. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s096969892300156x. Full description at Econpapers || Download paper | |
2023 | Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country. (2023). Sezen, Burcu ; Reinoso-Carvalho, Felipe ; Gunn, Laura H ; Molina, German ; Horst, Enrique ; Siqueira, Jose Ribamar ; Pea-Garcia, Nathalie. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00188-1. Full description at Econpapers || Download paper | |
2023 | Co-creating affective atmospheres in retail experience. (2023). Pea, Camilo ; Latour, Kathryn ; Yoon, Seyee ; Orazi, Davide C ; Wang, Jeff Jianfeng ; Joy, Annamma. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:2:p:297-317. Full description at Econpapers || Download paper | |
2023 | Nuclear-Driven Integrated Energy Systems: A State-of-the-Art Review. (2023). Alamaniotis, Miltiadis ; Agarwal, Vivek ; Arvanitidis, Athanasios Ioannis. In: Energies. RePEc:gam:jeners:v:16:y:2023:i:11:p:4293-:d:1154409. Full description at Econpapers || Download paper | |
2023 | A theory of predictive sales analytics adoption. (2023). Heinitz, Nicolas ; Alavi, Sascha ; Habel, Johannes. In: AMS Review. RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-022-00252-0. Full description at Econpapers || Download paper | |
2023 | Emergent understandings of the market. (2023). Bernardo, Irene ; Spano, Maria ; Pels, Jaqueline ; Mele, Cristina. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2023:y:2023:i:1:d:10.1007_s43039-022-00062-z. Full description at Econpapers || Download paper | |
2023 | ||
2023 | Confronting the deep problem of consumption: Why individual responsibility for mindful consumption matters. (2023). Sheth, Jagdish N ; Parvatiyar, Atul. In: Journal of Consumer Affairs. RePEc:bla:jconsa:v:57:y:2023:i:2:p:785-820. Full description at Econpapers || Download paper | |
2023 | Actor experience: Bridging individual and collective-level theorizing. (2023). Jaakkola, Elina ; Kleinaltenkamp, Michael ; Karpen, Ingo Oswald ; Becker, Larissa ; Nuutinen, Maaria ; Helkkula, Anu. In: Journal of Business Research. RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296323000164. Full description at Econpapers || Download paper | |
2023 | Market innovation as an institutional reconciliation process: Two individual-level case studies. (2023). Hsieh, Ming-Huei ; Lee, Chu-Heng. In: Journal of Business Research. RePEc:eee:jbrese:v:169:y:2023:i:c:s0148296323006173. Full description at Econpapers || Download paper | |
2023 | Green Marketing: A Bibliographic Perspective. (2023). Ramon-Jeronimo, Maria Angeles ; Lievano, Yineth Paola. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:24:p:16674-:d:1296604. Full description at Econpapers || Download paper | |
2023 | ||
2023 | Replies to comments on âToward social responsibility,â also incorporating a focus on ESG. (2023). Gaski, John F. In: AMS Review. RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-023-00253-7. Full description at Econpapers || Download paper | |
2023 | ||
2023 | Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences. (2023). Noble, Stephanie M ; Benoit, Sabine ; Grewal, Dhruv ; Nordfalt, Jens ; Ahlbom, Carl-Philip ; Guha, Abhijit. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:487-504. Full description at Econpapers || Download paper |
Year | Citing document | |
---|---|---|
2023 | The cold-start problem in nascent AI strategy: Kickstarting data network effects. (2023). Krakowski, Sebastian ; Schauerte, Nico ; Vomberg, Arnd ; Bleier, Alexander ; Gijsenberg, Maarten J ; Bogusz, Claire Ingram. In: Journal of Business Research. RePEc:eee:jbrese:v:168:y:2023:i:c:s0148296323005957. Full description at Econpapers || Download paper | |
2023 | Modeling independent sales representative performance: application of predictive analytics in direct selling for improved outcomes. (2023). Adivar, Murat ; Glackin, Caroline. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00236-4. Full description at Econpapers || Download paper | |
2023 | Marketing on the metaverse: Research opportunities and challenges. (2023). Mintz, Ofer ; Lu, Shuya. In: AMS Review. RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-023-00255-5. Full description at Econpapers || Download paper |
Year | Citing document | |
---|---|---|
2022 | A critique of corporate social responsibility in light of classical economics. (2022). Ahluwalia, Saurabh. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00224-4. Full description at Econpapers || Download paper | |
2022 | Marketing as problem solver: in defense of social responsibility. (2022). Burpee, Stasha ; Martin, Kelly D. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00225-3. Full description at Econpapers || Download paper | |
2022 | Why should marketers be forced to ignore their moral awareness? A reply to Gaski. (2022). Murphy, Patrick E ; Demuijnck, Geert. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00226-2. Full description at Econpapers || Download paper | |
2022 | Marketingâs new myopia: Expanding the social responsibilities of marketing managers. (2022). Cronin, Joseph J. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00228-0. Full description at Econpapers || Download paper | |
2022 | Perspectives on socially responsible marketing: the chasm widens. (2022). Ferrell, O C. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00229-z. Full description at Econpapers || Download paper | |
2022 | The impact of boards of directors on chief marketing officer performance: Framing and research agenda. (2022). Young, Sarah ; Lee, Ben ; Whitler, Kimberly A. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00230-6. Full description at Econpapers || Download paper | |
2022 | Update the Theory + Practice section. (2022). Jaworski, Bernard. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:1:d:10.1007_s13162-022-00232-4. Full description at Econpapers || Download paper | |
2022 | Marketing as an emergent discipline: Commentary on Shelby Huntâs final contribution to our field. (2022). Azab, Carol ; Key, Thomas Martin ; Clark, Terry. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:3:d:10.1007_s13162-022-00239-x. Full description at Econpapers || Download paper | |
2022 | Robots in retail: Rolling out the Whiz. (2022). Onzo, Naoto ; Fukawa, Nobuyuki ; Rindfleisch, Aric. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:3:d:10.1007_s13162-022-00240-4. Full description at Econpapers || Download paper | |
2022 | How robots will affect the future of retailing. (2022). Grewal, Dhruv ; Guha, Abhijit. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:3:d:10.1007_s13162-022-00241-3. Full description at Econpapers || Download paper | |
2022 | Folds in historical time and possible worlds for the marketing discipline: A commentary. (2022). Price, Linda L. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:3:d:10.1007_s13162-022-00243-1. Full description at Econpapers || Download paper | |
2022 | Developing and renewing marketing as a scientific discipline through reflexive cocreation. (2022). Arnould, Eric ; Helkkula, Anu. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:3:d:10.1007_s13162-022-00244-0. Full description at Econpapers || Download paper | |
2022 | Resurrecting marketing: Focus on the phenomena!. (2022). Nenonen, Suvi. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:3:d:10.1007_s13162-022-00245-z. Full description at Econpapers || Download paper | |
2022 | A general theory of marketing: Conceivable, elusive, or illusive. (2022). Varadarajan, Rajan. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:3:d:10.1007_s13162-022-00246-y. Full description at Econpapers || Download paper | |
2022 | Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline. (2022). Hatfield, Hunter N ; Madhavaram, Sreedhar. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:3:d:10.1007_s13162-022-00248-w. Full description at Econpapers || Download paper |
Year | Citing document | |
---|---|---|
2021 | Netflix: Reinvention across multiple time periods. (2021). Jaworski, Bernard J. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:1:d:10.1007_s13162-021-00195-y. Full description at Econpapers || Download paper | |
2021 | Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?. (2021). McDonagh, Pierre ; Prothero, Andrea. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:1:d:10.1007_s13162-021-00200-4. Full description at Econpapers || Download paper | |
2021 | Addressing socio-ecological issues in marketing: environmental, social and governance (ESG). (2021). Ferrell, O C. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:1:d:10.1007_s13162-021-00201-3. Full description at Econpapers || Download paper | |
2021 | Market-shaping phasesâa qualitative meta-analysis and conceptual framework. (2021). Ottosson, Mikael ; Kindstrom, Daniel ; Flaig, Alexander. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00213-z. Full description at Econpapers || Download paper |
Year | Citing document | |
---|---|---|
2020 | Conceptualising overtourism: A sustainability approach. (2020). Mihalic, Tanja. In: Annals of Tourism Research. RePEc:eee:anture:v:84:y:2020:i:c:s0160738320301699. Full description at Econpapers || Download paper | |
2020 | . Full description at Econpapers || Download paper | |
2020 | Effective reviewing for conceptual journal submissions. (2020). Barczak, Gloria ; Griffin, Abbie . In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00162-z. Full description at Econpapers || Download paper | |
2020 | Conceptual review papers: revisiting existing research to develop and refine theory. (2020). Hulland, John. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00168-7. Full description at Econpapers || Download paper | |
2020 | Reinventing professional service firms: the migration to a client-facing, talent-on-demand platform. (2020). Patel, Ajay ; Jaworski, Bernard J. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00171-y. Full description at Econpapers || Download paper | |
2020 | Information transparency as competitive advantage: research approaches to platform ecosystem design and competition. (2020). Challagalla, Goutam ; Key, Thomas Martin. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00172-x. Full description at Econpapers || Download paper | |
2020 | Marketingâs theoretical and conceptual value proposition: opportunities to address marketingâs influence. (2020). Ferrell, O C ; Clark, Terry ; Key, Thomas Martin ; Pitt, Leyland ; Stewart, David W. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00176-7. Full description at Econpapers || Download paper | |
2020 | Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook. (2020). Varadarajan, Rajan. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00180-x. Full description at Econpapers || Download paper | |
2020 | First steps to creating high impact theory in marketing. (2020). Bolton, Ruth. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00181-w. Full description at Econpapers || Download paper | |
2020 | Resurrecting marketing. (2020). Belk, Russell. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00182-9. Full description at Econpapers || Download paper | |
2020 | For re-institutionalizing the marketing discipline in Era V. (2020). Hunt, Shelby D. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00183-8. Full description at Econpapers || Download paper | |
2020 | Rethinking marketing: back to purpose. (2020). Fehrer, Julia A. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00186-5. Full description at Econpapers || Download paper | |
2020 | Marketingâs value propositions: a focus on exit, voice, and loyalty. (2020). Morgeson, Forrest V ; Tomas, G. In: AMS Review. RePEc:spr:amsrev:v:10:y:2020:i:3:d:10.1007_s13162-020-00187-4. Full description at Econpapers || Download paper |