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Journal of Interactive Marketing / Elsevier

Citation Profile [Updated: 2025-11-20 18:08:17]
5 Years H Index
48
Impact Factor (IF)
0
5 Years IF
2.57
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2008 0 0.47 0.06 0 16 16 272 1 1 0 0 0 1 0.06 0.22
2009 0.38 0.46 1.72 0.38 30 46 1103 79 80 16 6 16 6 78 98.7 64 2.13 0.23
2010 0.74 0.46 1.9 0.74 24 70 602 133 213 46 34 46 34 120 90.2 42 1.75 0.2
2011 0.59 0.51 0.71 0.59 25 95 475 67 280 54 32 70 41 25 37.3 4 0.16 0.24
2012 0.35 0.5 0.78 0.65 21 116 849 91 371 49 17 95 62 34 37.4 2 0.1 0.21
2013 0.74 0.54 1.17 0.77 23 139 687 163 534 46 34 116 89 69 42.3 18 0.78 0.24
2014 0.64 0.53 1.14 0.84 20 159 813 181 715 44 28 123 103 52 28.7 1 0.05 0.22
2015 0.84 0.53 1.48 0.91 19 178 325 264 979 43 36 113 103 53 20.1 0 0.22
2016 1.21 0.5 1.98 1.32 25 203 455 402 1381 39 47 108 143 72 17.9 14 0.56 0.2
2017 1.02 0.52 1.95 1.49 30 233 613 455 1836 44 45 108 161 63 13.8 8 0.27 0.21
2018 1.18 0.53 2.11 1.56 32 265 372 558 2394 55 65 117 182 84 15.1 6 0.19 0.22
2019 1.39 0.54 2.3 1.73 35 300 476 690 3084 62 86 126 218 113 16.4 9 0.26 0.21
2020 1.51 0.64 2.94 1.84 32 332 472 977 4061 67 101 141 260 113 11.6 38 1.19 0.3
2021 2.39 0.74 3.52 2.31 33 365 249 1283 5344 67 160 154 355 126 9.8 14 0.42 0.27
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Brodie, Roderick J ; Glynn, Mark S ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165.

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412
22012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). Gensler, Sonja ; de Vries, Lisette. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91.

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252
32014What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). Bush, Victoria D ; King, Robert Allen ; Racherla, Pradeep. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183.

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172
42012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wei, Yujie ; Wang, Xia ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208.

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161
52013Managing Brands in the Social Media Environment. (2013). Liu-Thompkins, Yuping ; Gensler, Sonja ; Volckner, Franziska ; Wiertz, Caroline. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256.

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150
62009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Shankar, Venkatesh ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81.

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145
72009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Schaedel, Ute ; Malthouse, Edward C ; Calder, Bobby J. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331.

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142
82009Flow Online: Lessons Learned and Future Prospects. (2009). Novak, Thomas P ; Hoffman, Donna L. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34.

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125
92017Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Chu, Shu-Chuan ; Sauer, Paul L ; Yim, Mark Yi-Cheon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103.

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124
102010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120.

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119
112014Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148.

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115
122012How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Fischer, Eileen ; Yongjian, Chen ; Smith, Andrew N. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113.

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112
132020Transforming the Customer Experience Through New Technologies. (2020). Hoyer, Wayne D ; Shankar, Venkatesh ; Kroschke, Mirja ; Kraume, Karsten ; Schmitt, Bernd. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71.

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108
142013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Haenlein, Michael ; Wege, Egbert ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280.

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106
152009Does Chatter Matter? The Impact of User-Generated Content on Music Sales. (2009). Dhar, Vasant ; Chang, Elaine A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:300-307.

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106
162019Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Hollebeek, Linda D ; Macky, Keith. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41.

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106
172010Crafting Integrated Multichannel Retailing Strategies. (2010). Steenburgh, Thomas J ; Kushwaha, Tarun ; Farris, Paul W ; Irvin, John W ; Zhang, Jie ; Weitz, Barton A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180.

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102
182011Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Dholakia, Utpal M ; Andrews, Rick L ; Herzenstein, Michal. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36.

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98
192013Social Media Metrics — A Framework and Guidelines for Managing Social Media. (2013). Chen, Yubo ; Pauwels, Koen ; Peters, Kay ; Ognibeni, Bjorn ; Kaplan, Andreas M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298.

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97
202013Consumer Power: Evolution in the Digital Age. (2013). Novak, Thomas P ; Labrecque, Lauren I ; Dem, Jonas Vor ; Hofacker, Charles F ; Mathwick, Charla. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269.

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97
212009Mobile Marketing: A Synthesis and Prognosis. (2009). Shankar, Venkatesh ; Balasubramanian, Sridhar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:118-129.

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89
222011The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Fay, Scott ; Wang, QI. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94.

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87
232008Adoption of Virtual Try-on technology for online apparel shopping. (2008). Forsythe, Sandra ; Kim, Jiyeon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59.

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84
242013Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Mendoza, Norma A ; Jimenez, Fernando R. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235.

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76
252015A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). de Pelsmacker, Patrick ; Dens, Nathalie ; Purnawirawan, Nathalia ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27.

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68
262016Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Ramanathan, Suresh ; Holland, Steve ; Morrissey, Shawn ; Rizley, Ross ; Kleijnen, Mirella. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48.

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68
272017Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26.

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68
282016Gamification and Mobile Marketing Effectiveness. (2016). Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO ; Donaldson, Jeff ; Hofacker, Charles F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36.

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67
292013Social Commerce: A Contingency Framework for Assessing Marketing Potential. (2013). Spann, Martin ; Hennig-Thurau, Thorsten ; Yadav, Manjit S ; de Valck, Kristine ; Hoffman, Donna L. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:311-323.

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67
302012Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). , Hilde ; van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234.

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66
312011The Effectiveness of Branded Mobile Phone Apps. (2011). Bellman, Steven ; Treleaven-Hassard, Shiree ; Potter, Robert F ; Robinson, Jennifer A ; Varan, Duane. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:4:p:191-200.

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65
322017A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54.

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64
332010Consumer Behavior in a Multichannel, Multimedia Retailing Environment. (2010). Dholakia, Utpal M ; Reeves, Randy ; Taylor, Earl ; Stewart, David ; Kahn, Barbara E ; Rindfleisch, Aric. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:86-95.

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62
342009A Hierarchical Marketing Communications Model of Online and Offline Media Synergies. (2009). Naik, Prasad A ; Peters, Kay. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:288-299.

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62
352017The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Neslin, Scott A ; Verhoef, Peter C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43.

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60
362013Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Hennig-Thurau, Thorsten ; Marchand, Andre. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157.

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59
372012Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). Willemsen, Lotte M ; van Noort, Guda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140.

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59
382019Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Petit, Olivia ; Spence, Charles ; Velasco, Carlos. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61.

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57
392009Interactive Services: A Framework, Synthesis and Research Directions. (2009). Bolton, Ruth ; Saxena-Iyer, Shruti. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:91-104.

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54
402009Online Trust: State of the Art, New Frontiers, and Research Potential. (2009). Lorenzon, Antonio ; Urban, Glen L ; Amyx, Cinda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:179-190.

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54
412008Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons. (2008). Kleijnen, Mirella ; Dickinger, Astrid. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:3:p:23-39.

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53
422016Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Bart, Yakov ; Zubcsek, Peter Pal ; Grewal, Dhruv. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14.

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53
432010An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. (2010). Chintagunta, Pradeep ; Arce-Urriza, Marta ; Chu, Junhong ; Cebollada-Calvo, Jose-Javier. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:4:p:251-268.

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50
442012Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). de Pelsmacker, Patrick ; Dens, Nathalie ; Purnawirawan, Nathalia. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:244-255.

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50
452009The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing. (2009). Niehm, Linda S ; Kim, Hyejeong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:3:p:221-233.

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50
462017Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Fong, Nathan ; Andrews, Michelle ; Hu, Mandy Mantian ; Zhang, Yuchi ; Datta, Hannes ; Bart, Yakov ; Hoffman, Donna L ; Luo, Xueming ; Stephen, Andrew T ; Rand, William ; Abhishek, Vibhanshu ; Novak, Tom ; Kannan, P K ; Verhoef, Peter C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8.

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49
472011Online Personal Branding: Processes, Challenges, and Implications. (2011). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:37-50.

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48
482010Strategic Online and Offline Retail Pricing: A Review and Research Agenda. (2010). Song, Reo ; Janakiraman, Ramkumar ; Kannan, P K ; Kalyanam, Kirthi ; Grewal, Dhruv ; Ratchford, Brian ; Tolerico, Stephen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:138-154.

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48
492009Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing. (2009). Bucklin, Randolph E ; Sismeiro, Catarina. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:35-48.

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48
502015The Effects of Adopting and Using a Brands Mobile Application on Customers Subsequent Purchase Behavior. (2015). Jung, SU ; Wang, Rebecca Jen-Hui ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:28-41.

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47
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Brodie, Roderick J ; Glynn, Mark S ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165.

Full description at Econpapers || Download paper

140
22020Transforming the Customer Experience Through New Technologies. (2020). Hoyer, Wayne D ; Shankar, Venkatesh ; Kroschke, Mirja ; Kraume, Karsten ; Schmitt, Bernd. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71.

Full description at Econpapers || Download paper

76
32019Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Hollebeek, Linda D ; Macky, Keith. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41.

Full description at Econpapers || Download paper

62
42017Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Chu, Shu-Chuan ; Sauer, Paul L ; Yim, Mark Yi-Cheon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103.

Full description at Econpapers || Download paper

62
52012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). Gensler, Sonja ; de Vries, Lisette. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91.

Full description at Econpapers || Download paper

45
62014Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148.

Full description at Econpapers || Download paper

38
72014What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). Bush, Victoria D ; King, Robert Allen ; Racherla, Pradeep. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183.

Full description at Econpapers || Download paper

32
82021The Role of Social Media Content Format and Platform in Users Engagement Behavior. (2021). Dolan, Rebecca ; Rashidirad, Mona ; Shahbaznezhad, Hamidreza. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:47-65.

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30
92021More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Pittman, Matthew ; Abell, Annika. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:70-82.

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28
102012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wei, Yujie ; Wang, Xia ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208.

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28
112020Brave New World? On AI and the Management of Customer Relationships. (2020). Gensler, Sonja ; Kotterheinrich, Kim ; Kroll, Eike Benjamin ; Hofacker, Charles F ; Libai, Barak ; Kaplan, Andreas ; Bart, Yakov. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:44-56.

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27
122020Artificial Intelligence and Marketing: Pitfalls and Opportunities. (2020). Beh, Yean Shan ; Viswanathan, Vijay ; Brock, Jurgen Kai-Uwe ; von Wangenheim, Florian ; de Bruyn, Arnaud. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:91-105.

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26
132020How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness. (2020). Ponto, Kevin ; Shin, Jung-Hye ; Kang, Hyo Jeong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:49:y:2020:i:c:p:70-85.

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26
142012How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Fischer, Eileen ; Yongjian, Chen ; Smith, Andrew N. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113.

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26
152021Past, Present, and Future of Electronic Word of Mouth (EWOM). (2021). Verma, Sanjeev ; Yadav, Neha. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:111-128.

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25
162020What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. (2020). van Dolen, Willemijn ; Rietveld, Robert ; Mazloom, Masoud ; Worring, Marcel. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:49:y:2020:i:c:p:20-53.

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25
172013Managing Brands in the Social Media Environment. (2013). Liu-Thompkins, Yuping ; Gensler, Sonja ; Volckner, Franziska ; Wiertz, Caroline. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256.

Full description at Econpapers || Download paper

24
182013Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Mendoza, Norma A ; Jimenez, Fernando R. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235.

Full description at Econpapers || Download paper

24
192009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Schaedel, Ute ; Malthouse, Edward C ; Calder, Bobby J. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331.

Full description at Econpapers || Download paper

24
202008Adoption of Virtual Try-on technology for online apparel shopping. (2008). Forsythe, Sandra ; Kim, Jiyeon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59.

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22
212019Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers Behavioral Intentions toward the Advertised Brands. (2019). Visentin, Marco ; Pichierri, Marco ; Pizzi, Gabriele. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:99-112.

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21
222020The Role of Marketing in Digital Business Platforms. (2020). Moch, Nicole ; Wirtz, Jochen ; Wieringa, Jaap E ; van Bruggen, Gerrit ; Felten, Claudio ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90.

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21
232018A Consumer-based Taxonomy of Digital Customer Engagement Practices. (2018). , Peeter ; Eelen, Jiska ; van Lin, Arjen ; Eigenraam, Anniek W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:102-121.

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21
242017Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26.

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252019Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Petit, Olivia ; Spence, Charles ; Velasco, Carlos. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61.

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20
262018Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]. (2018). Eppmann, Rene ; Bekk, Magdalena ; Klein, Kristina. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:98-115.

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20
272015A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). de Pelsmacker, Patrick ; Dens, Nathalie ; Purnawirawan, Nathalia ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27.

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19
282017A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54.

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18
292009Flow Online: Lessons Learned and Future Prospects. (2009). Novak, Thomas P ; Hoffman, Donna L. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34.

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18
302011The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Fay, Scott ; Wang, QI. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94.

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18
312019Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors. (2019). Srivastava, Vartika ; Kalro, Arti D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:48:y:2019:i:c:p:33-50.

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18
322020Motivations to Use Different Social Media Types and Their Impact on Consumers Online Brand-Related Activities (COBRAs). (2020). Buzeta, Cristian ; de Pelsmacker, Patrick ; Dens, Nathalie. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:52:y:2020:i:c:p:79-98.

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17
332013Social Media Metrics — A Framework and Guidelines for Managing Social Media. (2013). Chen, Yubo ; Pauwels, Koen ; Peters, Kay ; Ognibeni, Bjorn ; Kaplan, Andreas M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298.

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16
342019Feeling Confident and Smart with Webrooming: Understanding the Consumers Path to Satisfaction. (2019). Flavián, Carlos ; Gurrea, Raquel ; Orus, Carlos ; Flavian, Carlos. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:47:y:2019:i:c:p:1-15.

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16
352009The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing. (2009). Niehm, Linda S ; Kim, Hyejeong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:3:p:221-233.

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15
362013Consumer Power: Evolution in the Digital Age. (2013). Novak, Thomas P ; Labrecque, Lauren I ; Dem, Jonas Vor ; Hofacker, Charles F ; Mathwick, Charla. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269.

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15
372016Gamification and Mobile Marketing Effectiveness. (2016). Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO ; Donaldson, Jeff ; Hofacker, Charles F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36.

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15
382012Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). de Pelsmacker, Patrick ; Dens, Nathalie ; Purnawirawan, Nathalia. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:244-255.

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15
392011Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Dholakia, Utpal M ; Andrews, Rick L ; Herzenstein, Michal. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36.

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14
402010An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. (2010). Chintagunta, Pradeep ; Arce-Urriza, Marta ; Chu, Junhong ; Cebollada-Calvo, Jose-Javier. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:4:p:251-268.

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13
412013Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Hennig-Thurau, Thorsten ; Marchand, Andre. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157.

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13
422009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Shankar, Venkatesh ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81.

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13
432015Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience. (2015). Campo, Katia ; Breugelmans, Els. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:63-78.

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13
442017Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Fong, Nathan ; Andrews, Michelle ; Hu, Mandy Mantian ; Zhang, Yuchi ; Datta, Hannes ; Bart, Yakov ; Hoffman, Donna L ; Luo, Xueming ; Stephen, Andrew T ; Rand, William ; Abhishek, Vibhanshu ; Novak, Tom ; Kannan, P K ; Verhoef, Peter C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8.

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13
452012Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). Willemsen, Lotte M ; van Noort, Guda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140.

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12
462019The Impact of Adding Online-to-Offline Service Platform Channels on Firms Offline and Total Sales and Profits. (2019). Zhang, Sha ; Pauwels, Koen ; Peng, Chenming. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:47:y:2019:i:c:p:115-128.

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12
472021Certainty in Language Increases Consumer Engagement on Social Media. (2021). Pezzuti, Todd ; Leonhardt, James M ; Warren, Caleb. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:32-46.

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12
482009Antecedents of Online Reviews Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers. (2009). Lee, Thae Min ; Park, Cheol. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:332-340.

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12
492011Online Personal Branding: Processes, Challenges, and Implications. (2011). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:37-50.

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12
502018Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice. (2018). Maas, Peter ; Barwitz, Niklas. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:116-133.

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11
Citing documents used to compute impact factor:
YearTitle
Recent citations
Recent citations received in 2021
YearCiting document
2021Emojis to conversion on social media: Insights into online consumer engagement and reactions. (2021). Chawla, Yash ; Castek, Ondrej ; Ljepava, Nikolina ; Kotial, Kamil ; Mladenovi, Duan. In: WORking papers in Management Science (WORMS). RePEc:ahh:wpaper:worms2113.

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2021Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. (2021). Dwivedi, Yogesh K ; Ghosh, Tathagata ; Sreejesh, S. In: Journal of Business Research. RePEc:eee:jbrese:v:132:y:2021:i:c:p:88-101.

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2021More of the same? Effects of volume and variety of social media brand engagement behavior. (2021). Falk, Tomas ; Schaefers, Tobias ; Schamari, Julia ; Kumar, Ashish. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:282-294.

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2021When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach. (2021). Pea, Priscilla ; Labrecque, Lauren I ; Swani, Kunal ; Markos, Ereni. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:559-571.

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2021The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study. (2021). Fehrenbach, David ; Herrando, Carolina. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:222-232.

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2021Trust Model for Online Reviews of Tourism Services and Evaluation of Destinations. (2021). Azubuike, Tracy ; Paskova, Martina ; Zelenka, Josef. In: Administrative Sciences. RePEc:gam:jadmsc:v:11:y:2021:i:2:p:34-:d:523320.

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2021Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media. (2021). Dietrich, Timo ; Rundle-Thiele, Sharyn ; Yousef, Murooj. In: IJERPH. RePEc:gam:jijerp:v:18:y:2021:i:11:p:5954-:d:567253.

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2021Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis. (2021). Ahmad, Naveed ; Sial, Muhammad Safdar ; Han, Heesup ; Zhang, Dianxi ; Mahmood, Asif ; Ariza-Montes, Antonio ; Vega-Muoz, Alejandro. In: IJERPH. RePEc:gam:jijerp:v:18:y:2021:i:9:p:4739-:d:545970.

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2021No One Is Leaving This Time: Social Media Fashion Brand Communities. (2021). Osemeahon, Oseyenbhin Sunday ; Tansu, Aye ; Diachi, Albert Chukwunonso. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:12957-:d:685770.

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2021Investigating the Negative Effects of Emojis in Facebook Sponsored Ads for Establishing Sustainable Marketing in Social Media. (2021). Lee, Kun Chang ; Kim, Cheong. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:9:p:4864-:d:543887.

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2021Evolution of Electronic Word of Mouth: A Systematic Literature Review Using Bibliometric Analysis of 20 Years (2000€“2020). (2021). Bhaiswar, Rishikesh ; Meenakshi, N ; Chawla, Deepak. In: FIIB Business Review. RePEc:sae:fbbsrw:v:10:y:2021:i:3:p:215-231.

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2021Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 Pandemic. (2021). Shivaprasad, H N ; Rani, Anshu. In: DECISION: Official Journal of the Indian Institute of Management Calcutta. RePEc:spr:decisn:v:48:y:2021:i:4:d:10.1007_s40622-021-00298-2.

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2021Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic. (2021). Visentin, Marco ; Domenico, Giandomenico ; Tuan, Annamaria. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2021:y:2021:i:4:d:10.1007_s43039-021-00026-9.

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2021How does consumer engagement evolve when brands post across multiple social media?. (2021). Unnava, Vasu ; Aravindakshan, Ashwin. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:5:d:10.1007_s11747-021-00785-z.

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