Journal of Interactive Marketing / Elsevier
Citation Profile [Updated: 2026-06-12 21:57:20]
5 Years H Index
48
Impact Factor (IF)
0
5 Years IF
2.91
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
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Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2008 | 0 | 0.47 | 0.06 | 0 | 16 | 16 | 281 | 1 | 1 | 0 | 0 | 0 | 1 | 0.06 | 0.22 | |||
| 2009 | 0.38 | 0.46 | 1.72 | 0.38 | 30 | 46 | 1140 | 79 | 80 | 16 | 6 | 16 | 6 | 78 | 98.7 | 64 | 2.13 | 0.23 |
| 2010 | 0.74 | 0.46 | 1.9 | 0.74 | 24 | 70 | 617 | 133 | 213 | 46 | 34 | 46 | 34 | 120 | 90.2 | 42 | 1.75 | 0.2 |
| 2011 | 0.59 | 0.5 | 0.71 | 0.59 | 25 | 95 | 499 | 67 | 280 | 54 | 32 | 70 | 41 | 25 | 37.3 | 4 | 0.16 | 0.23 |
| 2012 | 0.35 | 0.5 | 0.78 | 0.65 | 21 | 116 | 888 | 91 | 371 | 49 | 17 | 95 | 62 | 34 | 37.4 | 2 | 0.1 | 0.21 |
| 2013 | 0.74 | 0.54 | 1.17 | 0.77 | 23 | 139 | 727 | 163 | 534 | 46 | 34 | 116 | 89 | 69 | 42.3 | 18 | 0.78 | 0.23 |
| 2014 | 0.64 | 0.52 | 1.14 | 0.84 | 20 | 159 | 856 | 181 | 715 | 44 | 28 | 123 | 103 | 52 | 28.7 | 1 | 0.05 | 0.22 |
| 2015 | 0.84 | 0.52 | 1.48 | 0.91 | 19 | 178 | 337 | 264 | 979 | 43 | 36 | 113 | 103 | 53 | 20.1 | 0 | 0.22 | |
| 2016 | 1.21 | 0.5 | 1.98 | 1.32 | 25 | 203 | 497 | 402 | 1381 | 39 | 47 | 108 | 143 | 72 | 17.9 | 14 | 0.56 | 0.2 |
| 2017 | 1.02 | 0.51 | 1.95 | 1.49 | 30 | 233 | 667 | 455 | 1836 | 44 | 45 | 108 | 161 | 63 | 13.8 | 8 | 0.27 | 0.2 |
| 2018 | 1.18 | 0.52 | 2.11 | 1.56 | 32 | 265 | 408 | 558 | 2394 | 55 | 65 | 117 | 182 | 84 | 15.1 | 6 | 0.19 | 0.22 |
| 2019 | 1.39 | 0.53 | 2.31 | 1.73 | 35 | 300 | 524 | 692 | 3086 | 62 | 86 | 126 | 218 | 113 | 16.3 | 9 | 0.26 | 0.21 |
| 2020 | 1.51 | 0.63 | 2.95 | 1.84 | 32 | 332 | 539 | 980 | 4066 | 67 | 101 | 141 | 260 | 113 | 11.5 | 39 | 1.22 | 0.3 |
| 2021 | 2.4 | 0.72 | 3.54 | 2.32 | 33 | 365 | 296 | 1293 | 5359 | 67 | 161 | 154 | 357 | 126 | 9.7 | 14 | 0.42 | 0.26 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2014 | Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Brodie, Roderick J ; Glynn, Mark S ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165. Full description at Econpapers || Download paper | 441 |
| 2 | 2012 | Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). Gensler, Sonja ; de Vries, Lisette. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91. Full description at Econpapers || Download paper | 262 |
| 3 | 2014 | What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). Bush, Victoria D ; King, Robert Allen ; Racherla, Pradeep. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183. Full description at Econpapers || Download paper | 175 |
| 4 | 2012 | Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wei, Yujie ; Wang, Xia ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208. Full description at Econpapers || Download paper | 170 |
| 5 | 2013 | Managing Brands in the Social Media Environment. (2013). Liu-Thompkins, Yuping ; Gensler, Sonja ; Volckner, Franziska ; Wiertz, Caroline. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256. Full description at Econpapers || Download paper | 154 |
| 6 | 2009 | An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Schaedel, Ute ; Malthouse, Edward C ; Calder, Bobby J. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331. Full description at Econpapers || Download paper | 149 |
| 7 | 2009 | Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Shankar, Venkatesh ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81. Full description at Econpapers || Download paper | 149 |
| 8 | 2017 | Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Chu, Shu-Chuan ; Sauer, Paul L ; Yim, Mark Yi-Cheon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103. Full description at Econpapers || Download paper | 143 |
| 9 | 2009 | Flow Online: Lessons Learned and Future Prospects. (2009). Novak, Thomas P ; Hoffman, Donna L. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34. Full description at Econpapers || Download paper | 133 |
| 10 | 2020 | Transforming the Customer Experience Through New Technologies. (2020). Hoyer, Wayne D ; Shankar, Venkatesh ; Kroschke, Mirja ; Kraume, Karsten ; Schmitt, Bernd. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71. Full description at Econpapers || Download paper | 127 |
| 11 | 2014 | Fostering ConsumerâBrand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148. Full description at Econpapers || Download paper | 124 |
| 12 | 2010 | Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120. Full description at Econpapers || Download paper | 121 |
| 13 | 2019 | Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Hollebeek, Linda D ; Macky, Keith. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41. Full description at Econpapers || Download paper | 119 |
| 14 | 2012 | How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Fischer, Eileen ; Yongjian, Chen ; Smith, Andrew N. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113. Full description at Econpapers || Download paper | 116 |
| 15 | 2013 | Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Haenlein, Michael ; Wege, Egbert ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280. Full description at Econpapers || Download paper | 114 |
| 16 | 2009 | Does Chatter Matter? The Impact of User-Generated Content on Music Sales. (2009). Dhar, Vasant ; Chang, Elaine A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:300-307. Full description at Econpapers || Download paper | 108 |
| 17 | 2010 | Crafting Integrated Multichannel Retailing Strategies. (2010). Steenburgh, Thomas J ; Kushwaha, Tarun ; Farris, Paul W ; Irvin, John W ; Zhang, Jie ; Weitz, Barton A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180. Full description at Econpapers || Download paper | 103 |
| 18 | 2013 | Consumer Power: Evolution in the Digital Age. (2013). Novak, Thomas P ; Labrecque, Lauren I ; Dem, Jonas Vor ; Hofacker, Charles F ; Mathwick, Charla. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269. Full description at Econpapers || Download paper | 103 |
| 19 | 2011 | Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Dholakia, Utpal M ; Andrews, Rick L ; Herzenstein, Michal. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36. Full description at Econpapers || Download paper | 101 |
| 20 | 2013 | Social Media Metrics â A Framework and Guidelines for Managing Social Media. (2013). Chen, Yubo ; Pauwels, Koen ; Peters, Kay ; Ognibeni, Bjorn ; Kaplan, Andreas M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298. Full description at Econpapers || Download paper | 101 |
| 21 | 2011 | The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Fay, Scott ; Wang, QI. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94. Full description at Econpapers || Download paper | 94 |
| 22 | 2009 | Mobile Marketing: A Synthesis and Prognosis. (2009). Shankar, Venkatesh ; Balasubramanian, Sridhar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:118-129. Full description at Econpapers || Download paper | 90 |
| 23 | 2008 | Adoption of Virtual Try-on technology for online apparel shopping. (2008). Forsythe, Sandra ; Kim, Jiyeon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59. Full description at Econpapers || Download paper | 86 |
| 24 | 2013 | Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Mendoza, Norma A ; Jimenez, Fernando R. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235. Full description at Econpapers || Download paper | 80 |
| 25 | 2016 | Gamification and Mobile Marketing Effectiveness. (2016). Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO ; Donaldson, Jeff ; Hofacker, Charles F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36. Full description at Econpapers || Download paper | 76 |
| 26 | 2015 | A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). de Pelsmacker, Patrick ; Dens, Nathalie ; Purnawirawan, Nathalia ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27. Full description at Econpapers || Download paper | 72 |
| 27 | 2016 | Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Ramanathan, Suresh ; Holland, Steve ; Morrissey, Shawn ; Rizley, Ross ; Kleijnen, Mirella. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48. Full description at Econpapers || Download paper | 71 |
| 28 | 2017 | Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26. Full description at Econpapers || Download paper | 71 |
| 29 | 2013 | Social Commerce: A Contingency Framework for Assessing Marketing Potential. (2013). Spann, Martin ; Hennig-Thurau, Thorsten ; Yadav, Manjit S ; de Valck, Kristine ; Hoffman, Donna L. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:311-323. Full description at Econpapers || Download paper | 70 |
| 30 | 2012 | Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). , Hilde ; van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234. Full description at Econpapers || Download paper | 68 |
| 31 | 2009 | A Hierarchical Marketing Communications Model of Online and Offline Media Synergies. (2009). Naik, Prasad A ; Peters, Kay. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:288-299. Full description at Econpapers || Download paper | 67 |
| 32 | 2017 | A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54. Full description at Econpapers || Download paper | 67 |
| 33 | 2011 | The Effectiveness of Branded Mobile Phone Apps. (2011). Bellman, Steven ; Treleaven-Hassard, Shiree ; Potter, Robert F ; Robinson, Jennifer A ; Varan, Duane. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:4:p:191-200. Full description at Econpapers || Download paper | 66 |
| 34 | 2017 | The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Neslin, Scott A ; Verhoef, Peter C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43. Full description at Econpapers || Download paper | 64 |
| 35 | 2019 | Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Petit, Olivia ; Spence, Charles ; Velasco, Carlos. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61. Full description at Econpapers || Download paper | 62 |
| 36 | 2012 | Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). Willemsen, Lotte M ; van Noort, Guda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140. Full description at Econpapers || Download paper | 62 |
| 37 | 2010 | Consumer Behavior in a Multichannel, Multimedia Retailing Environment. (2010). Dholakia, Utpal M ; Reeves, Randy ; Taylor, Earl ; Stewart, David ; Kahn, Barbara E ; Rindfleisch, Aric. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:86-95. Full description at Econpapers || Download paper | 62 |
| 38 | 2013 | Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Hennig-Thurau, Thorsten ; Marchand, Andre. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157. Full description at Econpapers || Download paper | 61 |
| 39 | 2009 | Interactive Services: A Framework, Synthesis and Research Directions. (2009). Bolton, Ruth ; Saxena-Iyer, Shruti. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:91-104. Full description at Econpapers || Download paper | 55 |
| 40 | 2008 | Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons. (2008). Kleijnen, Mirella ; Dickinger, Astrid. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:3:p:23-39. Full description at Econpapers || Download paper | 55 |
| 41 | 2016 | Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Bart, Yakov ; Zubcsek, Peter Pal ; Grewal, Dhruv. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14. Full description at Econpapers || Download paper | 55 |
| 42 | 2009 | Online Trust: State of the Art, New Frontiers, and Research Potential. (2009). Lorenzon, Antonio ; Urban, Glen L ; Amyx, Cinda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:179-190. Full description at Econpapers || Download paper | 54 |
| 43 | 2009 | The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing. (2009). Niehm, Linda S ; Kim, Hyejeong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:3:p:221-233. Full description at Econpapers || Download paper | 53 |
| 44 | 2011 | Online Personal Branding: Processes, Challenges, and Implications. (2011). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:37-50. Full description at Econpapers || Download paper | 53 |
| 45 | 2017 | Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Fong, Nathan ; Andrews, Michelle ; Hu, Mandy Mantian ; Zhang, Yuchi ; Datta, Hannes ; Bart, Yakov ; Hoffman, Donna L ; Luo, Xueming ; Stephen, Andrew T ; Rand, William ; Abhishek, Vibhanshu ; Novak, Tom ; Kannan, P K ; Verhoef, Peter C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8. Full description at Econpapers || Download paper | 51 |
| 46 | 2010 | An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. (2010). Chintagunta, Pradeep ; Arce-Urriza, Marta ; Chu, Junhong ; Cebollada-Calvo, Jose-Javier. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:4:p:251-268. Full description at Econpapers || Download paper | 50 |
| 47 | 2012 | Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). de Pelsmacker, Patrick ; Dens, Nathalie ; Purnawirawan, Nathalia. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:244-255. Full description at Econpapers || Download paper | 50 |
| 48 | 2010 | Strategic Online and Offline Retail Pricing: A Review and Research Agenda. (2010). Song, Reo ; Janakiraman, Ramkumar ; Kannan, P K ; Kalyanam, Kirthi ; Grewal, Dhruv ; Ratchford, Brian ; Tolerico, Stephen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:138-154. Full description at Econpapers || Download paper | 49 |
| 49 | 2015 | The Effects of Adopting and Using a Brands Mobile Application on Customers Subsequent Purchase Behavior. (2015). Jung, SU ; Wang, Rebecca Jen-Hui ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:28-41. Full description at Econpapers || Download paper | 48 |
| 50 | 2009 | Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing. (2009). Bucklin, Randolph E ; Sismeiro, Catarina. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:35-48. Full description at Econpapers || Download paper | 48 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2014 | Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Brodie, Roderick J ; Glynn, Mark S ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165. Full description at Econpapers || Download paper | 111 |
| 2 | 2017 | Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Chu, Shu-Chuan ; Sauer, Paul L ; Yim, Mark Yi-Cheon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103. Full description at Econpapers || Download paper | 63 |
| 3 | 2020 | Transforming the Customer Experience Through New Technologies. (2020). Hoyer, Wayne D ; Shankar, Venkatesh ; Kroschke, Mirja ; Kraume, Karsten ; Schmitt, Bernd. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71. Full description at Econpapers || Download paper | 62 |
| 4 | 2019 | Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Hollebeek, Linda D ; Macky, Keith. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41. Full description at Econpapers || Download paper | 51 |
| 5 | 2014 | Fostering ConsumerâBrand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148. Full description at Econpapers || Download paper | 33 |
| 6 | 2021 | More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Pittman, Matthew ; Abell, Annika. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:70-82. Full description at Econpapers || Download paper | 31 |
| 7 | 2012 | Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). Gensler, Sonja ; de Vries, Lisette. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91. Full description at Econpapers || Download paper | 29 |
| 8 | 2020 | How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness. (2020). Ponto, Kevin ; Shin, Jung-Hye ; Kang, Hyo Jeong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:49:y:2020:i:c:p:70-85. Full description at Econpapers || Download paper | 28 |
| 9 | 2009 | An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Schaedel, Ute ; Malthouse, Edward C ; Calder, Bobby J. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331. Full description at Econpapers || Download paper | 23 |
| 10 | 2020 | Artificial Intelligence and Marketing: Pitfalls and Opportunities. (2020). Beh, Yean Shan ; Viswanathan, Vijay ; Brock, Jurgen Kai-Uwe ; von Wangenheim, Florian ; de Bruyn, Arnaud. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:91-105. Full description at Econpapers || Download paper | 22 |
| 11 | 2021 | The Role of Social Media Content Format and Platform in Users Engagement Behavior. (2021). Dolan, Rebecca ; Rashidirad, Mona ; Shahbaznezhad, Hamidreza. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:47-65. Full description at Econpapers || Download paper | 21 |
| 12 | 2020 | What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. (2020). van Dolen, Willemijn ; Rietveld, Robert ; Mazloom, Masoud ; Worring, Marcel. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:49:y:2020:i:c:p:20-53. Full description at Econpapers || Download paper | 21 |
| 13 | 2020 | The Role of Marketing in Digital Business Platforms. (2020). Moch, Nicole ; Wirtz, Jochen ; Wieringa, Jaap E ; van Bruggen, Gerrit ; Felten, Claudio ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90. Full description at Econpapers || Download paper | 21 |
| 14 | 2020 | Brave New World? On AI and the Management of Customer Relationships. (2020). Gensler, Sonja ; Kotterheinrich, Kim ; Kroll, Eike Benjamin ; Hofacker, Charles F ; Libai, Barak ; Kaplan, Andreas ; Bart, Yakov. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:44-56. Full description at Econpapers || Download paper | 20 |
| 15 | 2018 | A Consumer-based Taxonomy of Digital Customer Engagement Practices. (2018). , Peeter ; Eelen, Jiska ; van Lin, Arjen ; Eigenraam, Anniek W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:102-121. Full description at Econpapers || Download paper | 19 |
| 16 | 2016 | Gamification and Mobile Marketing Effectiveness. (2016). Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO ; Donaldson, Jeff ; Hofacker, Charles F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36. Full description at Econpapers || Download paper | 19 |
| 17 | 2011 | The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Fay, Scott ; Wang, QI. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94. Full description at Econpapers || Download paper | 18 |
| 18 | 2020 | Motivations to Use Different Social Media Types and Their Impact on Consumers Online Brand-Related Activities (COBRAs). (2020). Buzeta, Cristian ; de Pelsmacker, Patrick ; Dens, Nathalie. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:52:y:2020:i:c:p:79-98. Full description at Econpapers || Download paper | 18 |
| 19 | 2009 | Flow Online: Lessons Learned and Future Prospects. (2009). Novak, Thomas P ; Hoffman, Donna L. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34. Full description at Econpapers || Download paper | 18 |
| 20 | 2012 | Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wei, Yujie ; Wang, Xia ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208. Full description at Econpapers || Download paper | 18 |
| 21 | 2018 | Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]. (2018). Eppmann, Rene ; Bekk, Magdalena ; Klein, Kristina. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:98-115. Full description at Econpapers || Download paper | 18 |
| 22 | 2021 | Emoji, Playfulness, and Brand Engagement on Twitter. (2021). Deng, QI ; Poole, Maxwell ; McShane, Lindsay ; Pancer, Ethan. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:96-110. Full description at Econpapers || Download paper | 18 |
| 23 | 2013 | Managing Brands in the Social Media Environment. (2013). Liu-Thompkins, Yuping ; Gensler, Sonja ; Volckner, Franziska ; Wiertz, Caroline. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256. Full description at Econpapers || Download paper | 17 |
| 24 | 2008 | Adoption of Virtual Try-on technology for online apparel shopping. (2008). Forsythe, Sandra ; Kim, Jiyeon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59. Full description at Econpapers || Download paper | 17 |
| 25 | 2012 | How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Fischer, Eileen ; Yongjian, Chen ; Smith, Andrew N. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113. Full description at Econpapers || Download paper | 16 |
| 26 | 2013 | Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Mendoza, Norma A ; Jimenez, Fernando R. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235. Full description at Econpapers || Download paper | 15 |
| 27 | 2013 | Social Media Metrics â A Framework and Guidelines for Managing Social Media. (2013). Chen, Yubo ; Pauwels, Koen ; Peters, Kay ; Ognibeni, Bjorn ; Kaplan, Andreas M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298. Full description at Econpapers || Download paper | 15 |
| 28 | 2019 | Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Petit, Olivia ; Spence, Charles ; Velasco, Carlos. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61. Full description at Econpapers || Download paper | 15 |
| 29 | 2021 | Past, Present, and Future of Electronic Word of Mouth (EWOM). (2021). Verma, Sanjeev ; Yadav, Neha. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:111-128. Full description at Econpapers || Download paper | 15 |
| 30 | 2019 | Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers Behavioral Intentions toward the Advertised Brands. (2019). Visentin, Marco ; Pichierri, Marco ; Pizzi, Gabriele. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:99-112. Full description at Econpapers || Download paper | 15 |
| 31 | 2014 | What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). Bush, Victoria D ; King, Robert Allen ; Racherla, Pradeep. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183. Full description at Econpapers || Download paper | 15 |
| 32 | 2013 | Consumer Power: Evolution in the Digital Age. (2013). Novak, Thomas P ; Labrecque, Lauren I ; Dem, Jonas Vor ; Hofacker, Charles F ; Mathwick, Charla. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269. Full description at Econpapers || Download paper | 15 |
| 33 | 2021 | Certainty in Language Increases Consumer Engagement on Social Media. (2021). Pezzuti, Todd ; Leonhardt, James M ; Warren, Caleb. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:32-46. Full description at Econpapers || Download paper | 14 |
| 34 | 2017 | Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26. Full description at Econpapers || Download paper | 14 |
| 35 | 2015 | A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). de Pelsmacker, Patrick ; Dens, Nathalie ; Purnawirawan, Nathalia ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27. Full description at Econpapers || Download paper | 14 |
| 36 | 2017 | A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54. Full description at Econpapers || Download paper | 14 |
| 37 | 2011 | Online Personal Branding: Processes, Challenges, and Implications. (2011). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:37-50. Full description at Econpapers || Download paper | 13 |
| 38 | 2019 | Feeling Confident and Smart with Webrooming: Understanding the Consumers Path to Satisfaction. (2019). Flavián, Carlos ; Gurrea, Raquel ; Orus, Carlos ; Flavian, Carlos. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:47:y:2019:i:c:p:1-15. Full description at Econpapers || Download paper | 13 |
| 39 | 2012 | Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). Willemsen, Lotte M ; van Noort, Guda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140. Full description at Econpapers || Download paper | 12 |
| 40 | 2020 | Digital Analytics: Modeling for Insights and New Methods. (2020). Kumar, V ; Bijmolt, Tammo ; Gupta, Shaphali ; Potapov, Dmitriy ; Leszkiewicz, Agata. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:26-43. Full description at Econpapers || Download paper | 12 |
| 41 | 2010 | Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120. Full description at Econpapers || Download paper | 11 |
| 42 | 2018 | The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities. (2018). Hammedi, Wafa ; Leclercq, Thomas ; Poncin, Ingrid. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:82-101. Full description at Econpapers || Download paper | 11 |
| 43 | 2009 | The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing. (2009). Niehm, Linda S ; Kim, Hyejeong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:3:p:221-233. Full description at Econpapers || Download paper | 11 |
| 44 | 2017 | The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Neslin, Scott A ; Verhoef, Peter C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43. Full description at Econpapers || Download paper | 10 |
| 45 | 2017 | Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Fong, Nathan ; Andrews, Michelle ; Hu, Mandy Mantian ; Zhang, Yuchi ; Datta, Hannes ; Bart, Yakov ; Hoffman, Donna L ; Luo, Xueming ; Stephen, Andrew T ; Rand, William ; Abhishek, Vibhanshu ; Novak, Tom ; Kannan, P K ; Verhoef, Peter C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8. Full description at Econpapers || Download paper | 10 |
| 46 | 2013 | Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Haenlein, Michael ; Wege, Egbert ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280. Full description at Econpapers || Download paper | 10 |
| 47 | 2020 | Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. (2020). Kroschke, Mirja ; Scott, Maura L ; Mende, Martin ; Grewal, Dhruv ; Roggeveen, Anne L. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:9-25. Full description at Econpapers || Download paper | 10 |
| 48 | 2021 | The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments. (2021). Goic, Marcel ; Saavedra, Ignacio ; Rojas, Andrea. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:55:y:2021:i:c:p:118-145. Full description at Econpapers || Download paper | 9 |
| 49 | 2021 | Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. (2021). , Peeter ; Eelen, Jiska ; Eigenraam, Anniek W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:54:y:2021:i:c:p:53-68. Full description at Econpapers || Download paper | 9 |
| 50 | 2019 | Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors. (2019). Srivastava, Vartika ; Kalro, Arti D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:48:y:2019:i:c:p:33-50. Full description at Econpapers || Download paper | 9 |
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