Bernd Skiera : Citation Profile

Goethe Universität Frankfurt am Main

16

H index

26

i10 index

1025

Citations

RESEARCH PRODUCTION:

67

Articles

29

Papers

2

Books

7

Chapters

RESEARCH ACTIVITY:

   33 years (1993 - 2026). See details.
   Cites by year: 31
   Journals where Bernd Skiera has often published
   Relations with other researchers
   Recent citing documents: 102.    Total self citations: 28 (2.66 %)

MORE DETAILS IN:
ABOUT THIS REPORT:

   Permalink: http://citec.repec.org/psk33
   Updated: 2026-08-29    RAS profile: 2026-08-10    
   Missing citations? Add them    Incorrect content? Let us know

Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Bernd Skiera.

Is cited by:

Hinz, Oliver (18)

Spann, Martin (17)

Franck, Egon (10)

Reade, J (10)

Nuesch, Stephan (7)

Nilssen, Tore (6)

Genakos, Christos (6)

Kretschmer, Tobias (6)

Miravete, Eugenio (5)

Zanaj, Skerdilajda (5)

Marini, Marco (5)

Cites to:

Spann, Martin (16)

Goldfarb, Avi (12)

Tucker, Catherine (11)

Thaler, Richard (11)

Kahneman, Daniel (11)

Popkowski Leszczyc, Peter (10)

Hinz, Oliver (9)

Haruvy, Ernan (8)

Wolfers, Justin (8)

Zitzewitz, Eric (8)

Chintagunta, Pradeep (8)

Main data

Where Bernd Skiera has published?

Journals with more than one article published# docs
International Journal of Research in Marketing16
Schmalenbach Journal of Business Research9
NIM Marketing Intelligence Review9
European Journal of Operational Research5
Journal of Retailing5
Journal of Interactive Marketing3
Journal of Business Research2

Working Papers Series with more than one paper published# docs
Papers / arXiv.org8
Publications of Darmstadt Technical University, Institute for Business Studies (BWL) / Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)7
Manuskripte aus den Instituten fr Betriebswirtschaftslehre der Universitt Kiel / Christian-Albrechts-Universitt zu Kiel, Institut fr Betriebswirtschaftslehre6
ERIM Report Series Research in Management / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam2
HEC Research Papers Series / HEC Paris2

Recent works citing Bernd Skiera (2026 and 2025)

YearTitle of citing document
2025Agentic Workflows for Economic Research: Design and Implementation. (2025). Yi, Jiachen ; Wang, Zhongli ; Harting, Philipp ; Dawid, Herbert. In: Papers. RePEc:arx:papers:2504.09736.

Full description at Econpapers || Download paper

2026Manipulation in Prediction Markets: An Agent-based Modeling Experiment. (2026). Waugh, Josefina ; Bastian, Anne ; Mark, Ebba ; Smart, Bridget. In: Papers. RePEc:arx:papers:2601.20452.

Full description at Econpapers || Download paper

2026Your SaaS Is an Insurance Product: A Modeling Framework. (2026). Gomes, Caio. In: Papers. RePEc:arx:papers:2605.16699.

Full description at Econpapers || Download paper

2025Marketing Strategy Transformation of Micro-Small and Medium Enterprises in Bangsamoro Autonomous Region in Muslim Mindanao: A Convergent Design. (2025). Alim, Raffeq S. In: International Journal of Research and Scientific Innovation. RePEc:bjc:journl:v:12:y:2025:i:1:p:614-631.

Full description at Econpapers || Download paper

2026The effect of new‐product introduction on nutrition consumption: The case of Greek yogurt. (2026). Richards, Timothy J ; Xie, YI. In: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie. RePEc:bla:canjag:v:74:y:2026:i:2:p:124-148.

Full description at Econpapers || Download paper

2026The European single market and intra‐EU trade: an assessment with heterogeneity‐robust difference‐in‐differences methods. (2026). Yotov, Yoto ; Nagengast, Arne ; Riosavila, Fernando. In: Economica. RePEc:bla:econom:v:93:y:2026:i:369:p:298-331.

Full description at Econpapers || Download paper

2026Is data privacy a losing game? Evidence from Apples App Tracking Transparency (ATT) policy. (2026). Lyu, Blair Yuan ; Genakos, Christos ; Duch-Brown, Nestor. In: CEP Discussion Papers. RePEc:cep:cepdps:dp2207.

Full description at Econpapers || Download paper

2025Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment. (2025). Kobayashi, Shunto J ; Gu, Zhengrong ; Johnson, Garrett A. In: CESifo Working Paper Series. RePEc:ces:ceswps:_11931.

Full description at Econpapers || Download paper

2025Quantification of rural residents willingness for electricity demand response: Insights from field simulation experiments. (2025). Zhou, Tingting ; He, Lin ; Liu, Guangchuan ; Wang, Gang ; Zhai, Xiongxiong ; Luo, XI ; Gao, Xiaoxiao. In: Applied Energy. RePEc:eee:appene:v:400:y:2025:i:c:s0306261925013194.

Full description at Econpapers || Download paper

2025How live-streaming commerce interacts with two-period pricing when selling to strategic customers. (2025). Chen, Pingping ; Xie, Lei ; Dai, LU ; Song, Zhuzhu. In: European Journal of Operational Research. RePEc:eee:ejores:v:327:y:2025:i:1:p:148-161.

Full description at Econpapers || Download paper

2026A survey-based priority elicitation protocol for community-based resource allocation decisions. (2026). Vidal, Jos Geraldo ; Montibeller, Gilberto. In: European Journal of Operational Research. RePEc:eee:ejores:v:328:y:2026:i:3:p:925-937.

Full description at Econpapers || Download paper

2025How can electricity prices regulate residential electricity consumption more effectively? Evidence from first-tier cities in China. (2025). Lin, Boqiang ; Yang, Mengqi. In: Energy. RePEc:eee:energy:v:319:y:2025:i:c:s0360544225006310.

Full description at Econpapers || Download paper

2025An electric vehicle charging station operation model with hourly capacity mechanism. (2025). Tong, Yuxing ; Shao, Chengcheng ; Xu, Jinlong. In: Energy. RePEc:eee:energy:v:328:y:2025:i:c:s0360544225022376.

Full description at Econpapers || Download paper

2026Media enterprise business model innovation in the new-media era: A value-chain reconstruction perspective. (2026). Cheng, Zifei ; Jiang, Meilian ; Li, Jingru. In: Finance Research Letters. RePEc:eee:finlet:v:90:y:2026:i:c:s154461232502608x.

Full description at Econpapers || Download paper

2026When do prediction markets return average beliefs? Experimental evidence. (2026). Mantovani, Marco ; Filippin, Antonio. In: Games and Economic Behavior. RePEc:eee:gamebe:v:156:y:2026:i:c:p:135-148.

Full description at Econpapers || Download paper

2025Strange case of Dr. Bidder and Mr. Entrant: Consumer preference inconsistencies in costly price offers. (2025). Spann, Martin ; Stich, Lucas ; Zeithammer, Robert ; Hubl, Gerald. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:2:p:255-274.

Full description at Econpapers || Download paper

2025Add on or move on: Do in-game purchases help or hurt upgrading to newer game versions?. (2025). van Oest, Rutger ; Ungureanu, Olga ; Schauerte, Nico. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:4:p:1105-1124.

Full description at Econpapers || Download paper

2025Algorithmic pricing: Effects on consumer trust and price search. (2025). Sarantopoulos, Panagiotis ; Homburg, Christian ; Vomberg, Arnd. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:4:p:1166-1186.

Full description at Econpapers || Download paper

2025How consumer market orientations shape algorithmic appreciation and avoidance in fashion. (2025). Geyik, Pelin ; Weijo, Henri. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:4:p:1187-1202.

Full description at Econpapers || Download paper

2025Crowd prediction systems: Markets, polls, and elite forecasters. (2025). Mellers, Barbara ; Atanasov, Pavel ; Witkowski, Jens ; Tetlock, Philip. In: International Journal of Forecasting. RePEc:eee:intfor:v:41:y:2025:i:2:p:580-595.

Full description at Econpapers || Download paper

2025Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis. (2025). Henkel, Sven ; Krause, Franziska ; Sprl-Wang, Katja. In: Journal of Business Research. RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004958.

Full description at Econpapers || Download paper

2025The impact of influencers on brand social network growth: Insights from new product launch events on Twitter. (2025). Aloini, Davide ; Benevento, Elisabetta ; Bellino, Davide ; Roma, Paolo. In: Journal of Business Research. RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006271.

Full description at Econpapers || Download paper

2025Toward a multilayered framework of privacy-related decision-making in B2B. (2025). Martin, Kelly D ; Schumann, Jan H ; Zimmermann, Johanna ; Steinhoff, Lena ; Totzek, Dirk ; van der Borgh, Michel. In: Journal of Business Research. RePEc:eee:jbrese:v:190:y:2025:i:c:s0148296325000669.

Full description at Econpapers || Download paper

2025X factor in the boardroom: The moderating effect of generation X directors on the relation between advertising spending and firm performance. (2025). Staneva, Viktoriya ; Nikolov, Atanas N ; Miletkov, Mihail K ; Song, Scarlett. In: Journal of Business Research. RePEc:eee:jbrese:v:193:y:2025:i:c:s0148296325001705.

Full description at Econpapers || Download paper

2025Artificial intelligence in customer relationship management: A systematic framework for a successful integration. (2025). Ledro, Cristina ; Nosella, Anna ; Vinelli, Andrea ; Pozza, Ilaria Dalla ; Souverain, Thomas. In: Journal of Business Research. RePEc:eee:jbrese:v:199:y:2025:i:c:s0148296325003546.

Full description at Econpapers || Download paper

2025A PERFECT MATCH? HOW ENTREPRENEURS EVALUATE AND DECIDE ON VENTURE CAPITAL FIRMS. (2025). Kellermanns, Franz ; Hienerth, Christoph ; Schlereth, Christian ; Schrder, Alexander. In: Journal of Business Research. RePEc:eee:jbrese:v:200:y:2025:i:c:s0148296325004448.

Full description at Econpapers || Download paper

2025Consumer flexibility and the effectiveness of limited time offers: the role of psychological reactance. (2025). Lee, Seung Yun ; Mukherjee, Ashesh ; Gershoff, Andrew. In: Journal of Business Research. RePEc:eee:jbrese:v:200:y:2025:i:c:s0148296325004680.

Full description at Econpapers || Download paper

2026Managing conversions of anonymous online users: a privacy-compliant framework. (2026). Cheng, Yichen ; Shah, Denish ; Paulich, Brianna Jeewon. In: Journal of Business Research. RePEc:eee:jbrese:v:202:y:2026:i:c:s0148296325005958.

Full description at Econpapers || Download paper

2026Uncovering the negative impact of flash sales on instant order cancellations in live streaming. (2026). Zhang, Xueting ; Cao, Xia ; Wang, Feng ; Zan, AO. In: Journal of Business Research. RePEc:eee:jbrese:v:205:y:2026:i:c:s0148296325007052.

Full description at Econpapers || Download paper

2026Digital new products in virtual worlds – How do limited-time offers influence consumers’ adoption behavior?. (2026). Spann, Martin ; Hinz, Oliver ; Kim, Ju-Young ; Pescher, Christian. In: Journal of Business Research. RePEc:eee:jbrese:v:207:y:2026:i:c:s0148296326000299.

Full description at Econpapers || Download paper

2025The effects of regulatory focus, processing disfluency, and shopping goals on consumer perceptions of range-of-savings claims in retailers€™ mobile ads. (2025). Park, Kikyoung ; Ryu, Gangseog. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000918.

Full description at Econpapers || Download paper

2025Views or likes? Utilizing social paratexts to make recommendations more effective in mobile social E-commerce: Construal level perspective. (2025). Wang, Kanliang ; Jiang, Qiqi ; Li, XU. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001985.

Full description at Econpapers || Download paper

2026Is sadness always bad? The effects of streamers€™ multimodal expressions on viewer engagement in live streaming. (2026). Xu, Meiling ; Luo, Lijuan ; Wan, Fei. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:89:y:2026:i:pa:s0969698925003583.

Full description at Econpapers || Download paper

2026Introducing the adaptive €œDual Response€ Kano method €“ conceptualization and empirical application. (2026). Brand, Benedikt M ; Rese, Alexandra. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:89:y:2026:i:pa:s0969698925003753.

Full description at Econpapers || Download paper

2026Is more always better? The effect of audience size on sales performance in live streaming commerce: A multimethod study. (2026). Li, Yuzhuo ; Liu, YU ; Zhou, Xiaohang ; Zhang, Ning ; He, Lifeng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:89:y:2026:i:pa:s0969698925003923.

Full description at Econpapers || Download paper

2026The double-edged sword of incentivized referral: How invitation mechanisms undermine engagement in PDT-OBCs. (2026). Xiao, Yue ; Wang, Taiming ; Liu, Hongde ; Pan, Gaojie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:90:y:2026:i:c:s0969698925004655.

Full description at Econpapers || Download paper

2026Tied-goods pricing: Consumer decision-making and managerial implications. (2026). Suk, Kwanho. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:90:y:2026:i:c:s0969698925004874.

Full description at Econpapers || Download paper

2025Identity discounts. (2025). Zablah, Alex Ricardo ; Smith, Leah Warfield ; McCullough, Heath. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:2:p:241-262.

Full description at Econpapers || Download paper

2025Digital lead generation platforms: Rightsizing the seller base. (2025). Vaid, Shashank ; Feinberg, Fred M. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:4:p:679-699.

Full description at Econpapers || Download paper

2025Should customers of all brands be multichannel? Investigating the moderating role of brand tier. (2025). Verhoef, Peter C ; Lesscher, Lisan ; Lobschat, Lara ; Lemon, Katherine N. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:4:p:700-719.

Full description at Econpapers || Download paper

2025Vertically probabilistic selling mechanism under asymmetric quality-tier competition: An analytical exploration. (2025). Gong, Zaiwu ; Cao, Jie ; Cai, Mei ; Tian, Lin ; Yang, Guang. In: International Journal of Production Economics. RePEc:eee:proeco:v:286:y:2025:i:c:s0925527325001185.

Full description at Econpapers || Download paper

2025Forecasting equity risk premium: The role of investor concern on oil price volatility. (2025). Li, Dakai. In: Research in International Business and Finance. RePEc:eee:riibaf:v:77:y:2025:i:pb:s0275531925002466.

Full description at Econpapers || Download paper

2026From novice to serial entrepreneur: How institutions influence relaunching decisions on international crowdfunding platforms. (2026). Aparicio, Sebastian ; Zahra, Shaker A ; Sewaid, Ahmed. In: Technovation. RePEc:eee:techno:v:149:y:2026:i:c:s0166497225001877.

Full description at Econpapers || Download paper

2025How much is our online privacy worth? A comparison of the value of personal data to internet users and online platforms in Poland. (2025). Zawojska, Ewa ; Bylicki, Micha ; Ukasik, Krystian. In: Technology in Society. RePEc:eee:teinso:v:83:y:2025:i:c:s0160791x25002040.

Full description at Econpapers || Download paper

2025Greening the telecommunications industry – Consumer preferences and surcharges for environmental attributes of mobile phone plans. (2025). Mazurek, Jessica ; Prey, Raul. In: Telecommunications Policy. RePEc:eee:telpol:v:49:y:2025:i:5:s0308596125000539.

Full description at Econpapers || Download paper

2025Understanding delivery delays: The role of private delivery time information in reward-based crowdfunding. (2025). Tang, Yanli ; Sun, Chiyin ; Wang, Xiayang. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:200:y:2025:i:c:s1366554525001826.

Full description at Econpapers || Download paper

2025Consumer preferences for public EV charging tariffs and infrastructure reliability: A choice experiment. (2025). Letmathe, Peter ; Sperling, Dustin ; Woeste, Richard. In: Transport Policy. RePEc:eee:trapol:v:170:y:2025:i:c:p:147-162.

Full description at Econpapers || Download paper

2025Product Price Model Based on Random Exponential Pattern of Consumer Population Behaviour. (2025). Kompa, Krzysztof ; Mokrogulski, Mateusz ; Kopciuszewski, Pawel ; Kopciuszewska, Elzbieta. In: European Research Studies Journal. RePEc:ers:journl:v:xxviii:y:2025:i:4:p:171-190.

Full description at Econpapers || Download paper

2025Digital Social Influence and Its Impact on the Attitude of Organic Product Consumers. (2025). Llamo-Burga, Mary ; Marchena-Chanduvi, Rubn ; Medina-Miranda, Santiago ; Ortiz-Regalado, Oscar ; Garca-Umaa, Andrs ; Carrin-Bsquez, Nelson ; Garca-Roldn, Geovanna ; Gonzlez, Ivn Veas ; Lpez-Pastn, Ignacio. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:16:p:7563-:d:1729752.

Full description at Econpapers || Download paper

2025Marketing digital et durabilité : reconsidérer la performance des campagnes d’acquisition en intégrant les retours produits. (2025). Garcia, Soho ; Fabbe-Costes, Nathalie ; Nguyen, Stephanie. In: Post-Print. RePEc:hal:journl:hal-05475766.

Full description at Econpapers || Download paper

2025Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System. (2025). Li, Xianneng ; Tong, Siliang ; Zheng, Shuang ; Kwon, Hyeokkoo Eric ; Burtch, Gordon. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:3:p:516-524.

Full description at Econpapers || Download paper

2025Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning. (2025). Hinz, Oliver ; von Zahn, Moritz ; Speicher, Maximilian ; Bauer, Kevin ; Jagow, Johanna ; Mihale-Wilson, Cristina. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:4:p:954-969.

Full description at Econpapers || Download paper

2025Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data. (2025). Lin, Tesary ; Strulov-Shlain, Avner. In: Marketing Science. RePEc:inm:ormksc:v:44:y:2025:i:6:p:1321-1338.

Full description at Econpapers || Download paper

2026Applying Large Language Models to Sponsored Search Advertising. (2026). Schweidel, David A ; Reutterer, Thomas ; Reisenbichler, Martin. In: Marketing Science. RePEc:inm:ormksc:v:45:y:2026:i:1:p:123-141.

Full description at Econpapers || Download paper

2026Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps. (2026). Rossi, Michelangelo ; Pape, Louis-Daniel. In: Marketing Science. RePEc:inm:ormksc:v:45:y:2026:i:3:p:596-613.

Full description at Econpapers || Download paper

2026Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?. (2026). Schulze, Christian ; Kaiser, Maximilian. In: Marketing Science. RePEc:inm:ormksc:v:45:y:2026:i:4:p:699-715.

Full description at Econpapers || Download paper

2024Ban Targeted Advertising? An Empirical Investigation of the Consequences for App Development. (2024). Kircher, Tobias ; Foerderer, Jens. In: Management Science. RePEc:inm:ormnsc:v:70:y:2024:i:2:p:1070-1092.

Full description at Econpapers || Download paper

2025Revealed Wisdom of the Crowd: Bids Predict Loan Quality. (2025). Lin, Mingfeng ; Yao, Jiayu ; Wu, D J. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:10:p:8127-8148.

Full description at Econpapers || Download paper

2025Forgetful Consumers and Consumption Tracking. (2025). Bao, Ying ; Landry, Peter ; Shi, Mengze. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:3:p:2311-2331.

Full description at Econpapers || Download paper

2025A High-Dimensional Choice Model for Online Retailing. (2025). Jiang, Zhaohui ; Li, Jun ; Zhang, Dennis. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:4:p:3320-3339.

Full description at Econpapers || Download paper

2025Kinks as Goals: Accelerating Commissions and the Performance of Sales Teams. (2025). Kuhn, Peter ; Yu, Lizi. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:6:p:4622-4642.

Full description at Econpapers || Download paper

2025The Bright Side of the GDPR: Welfare-Improving Privacy Management. (2025). Matsushima, Noriaki ; Choe, Chongwoo ; Shekhar, Shiva. In: Management Science. RePEc:inm:ormnsc:v:71:y:2025:i:8:p:6836-6858.

Full description at Econpapers || Download paper

2026Does Privacy Regulation Harm Content Providers? A Longitudinal Analysis of the Impact of the GDPR. (2026). Acquisti, Alessandro ; Marotta, Veronica ; Cheyre, Cristobal ; Warberg, Logan ; Lefrere, Vincent. In: Management Science. RePEc:inm:ormnsc:v:72:y:2026:i:3:p:1727-1747.

Full description at Econpapers || Download paper

2026How Search Engine Impacts Market Structure: Empirical Evidence from a Multivendor Darknet Market. (2026). Qiao, Dandan ; Lu, Ying ; He, Shu. In: Management Science. RePEc:inm:ormnsc:v:72:y:2026:i:5:p:4319-4340.

Full description at Econpapers || Download paper

2025Interplay Between Servicizing and Remanufacturing: Economic and Environmental Implications. (2025). Sun, Xichen ; Rajapakshe, Tharanga ; Oliva, Rogelio. In: Manufacturing & Service Operations Management. RePEc:inm:ormsom:v:27:y:2025:i:1:p:114-126.

Full description at Econpapers || Download paper

2025Strategic confusopoly: evidence from the UK mobile telecommunications market. (2025). Kretschmer, Tobias ; Genakos, Christos ; Nicolle, Ambre. In: Working Papers. RePEc:jbs:wpaper:202503.

Full description at Econpapers || Download paper

2025Using Digital Devices for Fun: What are the Impacts on Academic Outcomes?. (2025). Dong, Fang ; Kula, Maria Cornachione. In: Atlantic Economic Journal. RePEc:kap:atlecj:v:53:y:2025:i:1:d:10.1007_s11293-025-09825-3.

Full description at Econpapers || Download paper

2025Alliance Termination After Corporate Misconduct: An Integrated Model of Power and Scrutiny Effects. (2025). Shi, Lulu ; Jiang, XU. In: Journal of Business Ethics. RePEc:kap:jbuset:v:199:y:2025:i:3:d:10.1007_s10551-024-05843-4.

Full description at Econpapers || Download paper

2025Tales of tails: sales distribution and the role of retail channels in the German book market. (2025). Lke, Daniel. In: Journal of Cultural Economics. RePEc:kap:jculte:v:49:y:2025:i:4:d:10.1007_s10824-025-09548-y.

Full description at Econpapers || Download paper

2025Incentive alignment in conjoint analysis: a meta-analysis on predictive validity. (2025). Schramm, Joshua Benjamin. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:3:d:10.1007_s11002-025-09764-8.

Full description at Econpapers || Download paper

2026A game theory approach to football predictions. (2026). Keskin, Kerim. In: Public Choice. RePEc:kap:pubcho:v:206:y:2026:i:1:d:10.1007_s11127-025-01317-x.

Full description at Econpapers || Download paper

2025A marketinginnováció erőforrás-alapú megközelítése a kkv-k körében. (2025). al Najjar, Ayman Sadik ; Rideg, Andrs ; Lukovszki, Lvia ; Sipos, Norbert. In: Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences). RePEc:ksa:szemle:2278.

Full description at Econpapers || Download paper

2025Economic contractions and effectiveness of marketing activities: a case from the automotive industry. (2025). Beyhan, Hidayet ; Aydin, Gizem Kaya ; Lengin, Fsun ; Ulengin, Burc ; Uray, Nimet ; Sirkeci, Kubra. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:4:d:10.1057_s41270-024-00314-1.

Full description at Econpapers || Download paper

2026Navigating the rise of finfluencers: a multidimensional quality framework for strategic partnerships. (2026). Hoffmann, Christian Pieter ; Mlders, Marius ; Zlch, Henning. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:31:y:2026:i:1:d:10.1057_s41264-025-00334-7.

Full description at Econpapers || Download paper

2025Enterprise risk management quality and firm value: Evidence from corporate reputation risk theory. (2025). Zainudin, Rozaimah ; Mahdzan, Nurul Shahnaz ; Oreshile, Sulaiman Ademola. In: Risk Management. RePEc:pal:risman:v:27:y:2025:i:1:d:10.1057_s41283-024-00153-5.

Full description at Econpapers || Download paper

2025Skills vs. Luck: Decomposing Deviations from Expected Performance in European Football Leagues. (2025). Johannesson, Magnus ; Holzmeister, Felix. In: Journal of Sports Economics. RePEc:sae:jospec:v:26:y:2025:i:8:p:953-975.

Full description at Econpapers || Download paper

2025Text Sentiment Mining used for Constructing Investor Sentiment in Social Media: Survey and Recommendations. (2025). Liu, Qing ; Son, Hosung. In: SAGE Open. RePEc:sae:sagope:v:15:y:2025:i:1:p:21582440251328535.

Full description at Econpapers || Download paper

2025Feasibility and Strategic Value of Pay-What-You-Want Pricing Under Different Market Structures. (2025). Chen, Wei ; Lin, Sean Te-Hsun ; Liu, Narisu. In: SAGE Open. RePEc:sae:sagope:v:15:y:2025:i:2:p:21582440251345713.

Full description at Econpapers || Download paper

2025Adapting to Crisis: Social Media Behavior and Strategic Shifts of Chinese Cinema Chains During COVID-19. (2025). Zheng, Shuang ; Liu, Hexiang. In: SAGE Open. RePEc:sae:sagope:v:15:y:2025:i:3:p:21582440251363720.

Full description at Econpapers || Download paper

2025Study on the Impact of AIGC Technology Integration Application on Consumer Behavioral Intentions of Chinese Ethnic Minority Cultures. (2025). Fang, Zhongzheng ; Chen, Yudie ; Liu, Yang. In: SAGE Open. RePEc:sae:sagope:v:15:y:2025:i:4:p:21582440251407654.

Full description at Econpapers || Download paper

2025Dynamic investment in online advertising of multi-oligopoly competitive enterprises with spillover effect. (2025). Zhou, Huini ; Li, Guo ; Tan, Yong ; Guan, XU. In: Annals of Operations Research. RePEc:spr:annopr:v:344:y:2025:i:2:d:10.1007_s10479-023-05578-x.

Full description at Econpapers || Download paper

2025Promote or inhibit? Research on the transition of consumer potential purchase intention. (2025). Chen, Baixue ; Li, LI ; Wang, Qixiang. In: Annals of Operations Research. RePEc:spr:annopr:v:348:y:2025:i:1:d:10.1007_s10479-022-04777-2.

Full description at Econpapers || Download paper

2026Marketing at the University of Groningen: a Short Historical Overview and Future Perspectives. (2026). van Doorn, Jenny ; Verhoef, Peter C ; Wieringa, Jaap E. In: Customer Needs and Solutions. RePEc:spr:custns:v:13:y:2026:i:1:d:10.1007_s40547-025-00160-x.

Full description at Econpapers || Download paper

2026A bidirectional sequential recommender system based on multi-source price factors. (2026). Li, Minqiang ; Tian, Jin ; Guo, Wenhao. In: Electronic Commerce Research. RePEc:spr:elcore:v:26:y:2026:i:2:d:10.1007_s10660-025-09976-0.

Full description at Econpapers || Download paper

2026The reconfiguration of entrepreneurship: how digital platforms and artificial intelligence transform the entrepreneurial process. (2026). Vismara, Silvio ; Kleinert, Simon. In: Eurasian Business Review. RePEc:spr:eurasi:v:16:y:2026:i:1:d:10.1007_s40821-025-00339-1.

Full description at Econpapers || Download paper

2025How does gamification affect customer behavior and revenue?. (2025). Farace, Stefania ; Valentini, Sara ; Montaguti, Elisa ; Zammit, Alessandra. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2025:y:2025:i:4:d:10.1007_s43039-025-00119-9.

Full description at Econpapers || Download paper

2025Will you buy my books? Investigating influential factors for the sales of user-generated e-books on a social commerce platform. (2025). Guo, Weiyu ; Li, Qilan ; Tang, Jian ; Wang, XI ; Zhang, Ning. In: Information Technology and Management. RePEc:spr:infotm:v:26:y:2025:i:3:d:10.1007_s10799-023-00415-w.

Full description at Econpapers || Download paper

2025Identifying nested preference structures in choice models based on stated choice data. (2025). Kurz, Peter ; Goeken, Nils ; Steiner, Winfried J. In: Journal of Business Economics. RePEc:spr:jbecon:v:95:y:2025:i:8:d:10.1007_s11573-025-01241-y.

Full description at Econpapers || Download paper

2025Autonomy or control? An agent-based study of self-organising versus centralised task allocation. (2025). Wang, Shaoni ; Dang, Yanzhong ; Jager, Wander ; Zoethout, Kees. In: Journal of Computational Social Science. RePEc:spr:jcsosc:v:8:y:2025:i:2:d:10.1007_s42001-025-00359-x.

Full description at Econpapers || Download paper

2025A systematic review of AI-based feedback in educational settings. (2025). Durak, Hatice Yildiz ; Onan, Aytu. In: Journal of Computational Social Science. RePEc:spr:jcsosc:v:8:y:2025:i:4:d:10.1007_s42001-025-00428-1.

Full description at Econpapers || Download paper

2025The idea marketplace: Diversity, social capital, and innovation. (2025). Spann, Martin ; Stich, Lucas ; Foutz, Natasha Z ; Heusler, Andreas H. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:1:d:10.1007_s11747-024-01045-6.

Full description at Econpapers || Download paper

2025Empowering GenAI stakeholders. (2025). Hermann, Erik ; Puntoni, Stefano. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-025-01098-1.

Full description at Econpapers || Download paper

2026Old signals, new era: Reconsidering how customer satisfaction and employee satisfaction impact shareholder wealth. (2026). Swaminathan, Vanitha ; Mah, Suyun ; Zamudio, Csar. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:54:y:2026:i:1:d:10.1007_s11747-025-01087-4.

Full description at Econpapers || Download paper

2025Resource-based view of marketing innovation in SMEs: a multi-country empirical analysis based on the global competitiveness project. (2025). Lukovszki, Lvia ; al Najjar, Ayman Sadik ; Rideg, Andrs ; Sipos, Norbert. In: Journal of Innovation and Entrepreneurship. RePEc:spr:joiaen:v:14:y:2025:i:1:d:10.1186_s13731-025-00573-x.

Full description at Econpapers || Download paper

2025Heuristic solutions for nonlinear dynamic pricing in the presence of multiunit demand and two-dimensional customer heterogeneity. (2025). Schur, Rouven. In: OR Spectrum: Quantitative Approaches in Management. RePEc:spr:orspec:v:47:y:2025:i:4:d:10.1007_s00291-025-00820-3.

Full description at Econpapers || Download paper

2026Social media marketing and performance measurement: does it take two to tango?. (2026). Ancillai, Chiara ; Ascani, Ilenia. In: Review of Managerial Science. RePEc:spr:rvmgts:v:20:y:2026:i:3:d:10.1007_s11846-025-00891-0.

Full description at Econpapers || Download paper

2025From Technical Conversion to Social Transformation: Organizational Interpretations and Public Discourse in the Case of the Digital Transformation. (2025). Walgenbach, Peter ; Poschmann, Philipp. In: Schmalenbach Journal of Business Research. RePEc:spr:sjobre:v:77:y:2025:i:2:d:10.1007_s41471-025-00210-z.

Full description at Econpapers || Download paper

2025Mining Consumer Mindset Metrics With User-Generated Content. (2025). Kbler, Raoul V ; Sarstedt, Marko ; Welke, Lina ; Pauwels, Koen ; Adler, Susanne J. In: Schmalenbach Journal of Business Research. RePEc:spr:sjobre:v:77:y:2025:i:3:d:10.1007_s41471-025-00219-4.

Full description at Econpapers || Download paper

2025Selecting the Most Effective Nudge: Evidence From a Large‐Scale Experiment on Immunization. (2025). Jackson, Matthew ; Banerjee, Abhijit ; Loza, Francine ; Sankar, Anirudh ; Shrestha, Maheshwor ; Dalpath, Suresh ; Chandrasekhar, Arun G ; Schrimpf, Anna ; Duflo, Esther ; Floretta, John ; Kannan, Harini. In: Econometrica. RePEc:wly:emetrp:v:93:y:2025:i:4:p:1183-1223.

Full description at Econpapers || Download paper

2026Forecasting Stock Market Reactions Using Decomposed Topics and Sentiments in Earning Calls. (2026). Bleeker, Malte ; Tha, Huynh. In: Journal of Forecasting. RePEc:wly:jforec:v:45:y:2026:i:1:p:353-365.

Full description at Econpapers || Download paper

2025The European single market and intra-EU trade: An assessment with heterogeneity-robust difference-in-differences methods. (2025). Rios-Avila, Fernando ; Nagengast, Arne J ; Yotov, Yoto. In: Discussion Papers. RePEc:zbw:bubdps:328249.

Full description at Econpapers || Download paper

More than 100 citations found, this list is not complete...

Works by Bernd Skiera:

YearTitleTypeCited
2021How Does the Adoption of Ad Blockers Affect News Consumption? In: Papers.
[Full Text][Citation analysis]		paper1
2021The Impact of Privacy Laws on Online User Behavior In: Papers.
[Full Text][Citation analysis]		paper7
2021The Impact of Privacy Laws on Online User Behavior.(2021) In: HEC Research Papers Series.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 7		paper
2021The Impact of Privacy Laws on Online User Behavior.(2021) In: Working Papers.
[Citation analysis]
This paper has nother version. Agregated cites: 7		paper
2023Economic Consequences of Online Tracking Restrictions: Evidence from Cookies In: Papers.
[Full Text][Citation analysis]		paper5
2024Economic consequences of online tracking restrictions: Evidence from cookies.(2024) In: International Journal of Research in Marketing.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 5		article
2024The Economic Value of User Tracking for Publishers In: Papers.
[Full Text][Citation analysis]		paper1
2024Measuring Self-Preferencing on Digital Platforms In: Papers.
[Full Text][Citation analysis]		paper0
2024Paying for Privacy: Pay-or-Tracking Walls In: Papers.
[Full Text][Citation analysis]		paper2
2024Paying for Privacy: Pay-or-Tracking Walls.(2024) In: HEC Research Papers Series.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 2		paper
2024The Impact of the General Data Protection Regulation (GDPR) on Online Tracking In: Papers.
[Full Text][Citation analysis]		paper0
2026The impact of the General Data Protection Regulation (GDPR) on online tracking.(2026) In: International Journal of Research in Marketing.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 0		article
2026The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior In: Papers.
[Full Text][Citation analysis]		paper1
2011Seeding Strategies for Viral Marketing: An Empirical Comparison In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper136
2011Drivers of the Long Tail Phenomenon: An Empirical Analysis In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper26
2011How to make IT Projects accountable in the Network Economy In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper0
2011Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69 In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper6
2013Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper0
2014Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper0
2015Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades? In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper5
2010Time preference and the welfare effects of tie-in sales In: Economics Letters.
[Full Text][Citation analysis]		article0
1999The ability to compensate for suboptimal capacity decisions by optimal pricing decisions In: European Journal of Operational Research.
[Full Text][Citation analysis]		article4
2010Optimization and analysis of the profitability of tariff structures with two-part tariffs In: European Journal of Operational Research.
[Full Text][Citation analysis]		article15
2012Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs In: European Journal of Operational Research.
[Full Text][Citation analysis]		article31
2014Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types In: European Journal of Operational Research.
[Full Text][Citation analysis]		article4
2018Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans In: European Journal of Operational Research.
[Full Text][Citation analysis]		article32
2012An analysis of the profitability of fee-based compensation plans for search engine marketing In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article8
2012Measurement of consumer preferences for bucket pricing plans with different service attributes In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article17
2012Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article36
2014A comparison of different pay-per-bid auction formats In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article1
2015Advance payment systems: Paying too much today and being satisfied tomorrow In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article7
2015What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article24
2017What should be the dependent variable in marketing-related event studies? In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article6
2017Time preferences and the pricing of complementary durables and consumables In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article4
2020The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article17
2021Marketing and investor behavior: Insights, introspections, and indications In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article1
2023Investigating the effect of status changes in review platforms In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article0
2024Overwhelming targeting options: Selecting audience segments for online advertising In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article4
2024Generative AI for scalable feedback to multimodal exercises In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article5
2025Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article0
2021Data analytics in a privacy-concerned world In: Journal of Business Research.
[Full Text][Citation analysis]		article19
2013Comparing methods to separate treatment from self-selection effects in an online banking setting In: Journal of Business Research.
[Full Text][Citation analysis]		article3
2019Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions In: Journal of Economic Behavior & Organization.
[Full Text][Citation analysis]		article2
2011Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data In: Journal of Interactive Marketing.
[Full Text][Citation analysis]		article0
2012Return on Quality Improvements in Search Engine Marketing In: Journal of Interactive Marketing.
[Full Text][Citation analysis]		article16
2013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House In: Journal of Interactive Marketing.
[Full Text][Citation analysis]		article115
2009Antecedents and consequences of Internet channel performance In: Journal of Retailing and Consumer Services.
[Full Text][Citation analysis]		article10
2012Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing In: Journal of Retailing.
[Full Text][Citation analysis]		article12
2014Empirical Generalizations in Search Engine Advertising In: Journal of Retailing.
[Full Text][Citation analysis]		article6
2014On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges In: Journal of Retailing.
[Full Text][Citation analysis]		article11
2021Capturing Retailers’ Brand and Customer Focus In: Journal of Retailing.
[Full Text][Citation analysis]		article3
2021A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers In: Journal of Retailing.
[Full Text][Citation analysis]		article6
2004Channel Power in Multi-Channel Environments In: ERIM Report Series Research in Management.
[Full Text][Citation analysis]		paper2
2006Institutional Forecasting: The Performance of Thin Virtual Stock Markets In: ERIM Report Series Research in Management.
[Full Text][Citation analysis]		paper0
2012Étude du lien entre Iintention de recommander une entreprise et la valeur à vie de ses clients In: Post-Print.
[Citation analysis]		paper0
2018Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions In: Interfaces.
[Full Text][Citation analysis]		article2
1998COSTA: Contribution Optimizing Sales Territory Alignment In: Marketing Science.
[Full Text][Citation analysis]		article28
1996COSTA: Contribution optimizing sales territory alignment.(1996) In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 28		paper
2007Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs In: Marketing Science.
[Full Text][Citation analysis]		article112
2013Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising In: Marketing Science.
[Full Text][Citation analysis]		article14
2016Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data In: Marketing Science.
[Full Text][Citation analysis]		article32
2020Consumer Protection on Kickstarter In: Marketing Science.
[Full Text][Citation analysis]		article17
2023Mapping Market Structure Evolution In: Marketing Science.
[Full Text][Citation analysis]		article2
2003Internet-Based Virtual Stock Markets for Business Forecasting In: Management Science.
[Full Text][Citation analysis]		article58
2017Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response In: Management Science.
[Full Text][Citation analysis]		article16
2009Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters In: Journal of Forecasting.
[Full Text][Citation analysis]		article67
2012Using discrete choice experiments to estimate willingness-to-pay intervals In: Marketing Letters.
[Full Text][Citation analysis]		article11
2017Economic Damage of Cookie Lifetime Restrictions In: Working Papers.
[Full Text][Citation analysis]		paper5
2024Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills In: Journal of Marketing Analytics.
[Full Text][Citation analysis]		article0
2000The Benefits Of Bundling Strategies In: Schmalenbach Business Review (sbr).
[Full Text][Citation analysis]		article11
2018Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms In: Customer Needs and Solutions.
[Full Text][Citation analysis]		article13
1998TACO: Eine neue Möglichkeit zum Vergleich von Mobilfunktarifen In: Schmalenbach Journal of Business Research.
[Full Text][Citation analysis]		article0
1997TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen.(1997) In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 0		paper
1999Auktionen als Instrument zur Erhebung von Zahlungsbereitschaften In: Schmalenbach Journal of Business Research.
[Full Text][Citation analysis]		article2
2005Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften In: Schmalenbach Journal of Business Research.
[Full Text][Citation analysis]		article0
2006Ursachen eines Flatrate-Bias — Systematisierung und Messung der Einflussfaktoren In: Schmalenbach Journal of Business Research.
[Full Text][Citation analysis]		article0
2007Unternehmensbewertung auf der Basis von Kundenlebenswerten In: Schmalenbach Journal of Business Research.
[Full Text][Citation analysis]		article0
2009Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse In: Schmalenbach Journal of Business Research.
[Full Text][Citation analysis]		article0
2010Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert In: Schmalenbach Journal of Business Research.
[Full Text][Citation analysis]		article0
2013Sönke Albers zum 65. Geburtstag In: Schmalenbach Journal of Business Research.
[Full Text][Citation analysis]		article0
2020Dynamische Preisgestaltung in der digitalisierten Welt In: Schmalenbach Journal of Business Research.
[Full Text][Citation analysis]		article0
2010Web 2.0 im Retail Banking In: Springer Books.
[Citation analysis]		book0
2012Prediction Markets In: Springer Books.
[Citation analysis]		book0
2022Regression Analysis In: Springer Books.
[Citation analysis]		chapter0
2012DISE: Dynamic Intelligent Survey Engine In: Springer Books.
[Citation analysis]		chapter6
2012Introduction In: Springer Books.
[Citation analysis]		chapter2
2012Fundamentals of Prediction Markets In: Springer Books.
[Citation analysis]		chapter1
2012Key Design Elements of Prediction Markets In: Springer Books.
[Citation analysis]		chapter0
2012Applications of Prediction Markets In: Springer Books.
[Citation analysis]		chapter1
2012Conclusion In: Springer Books.
[Citation analysis]		chapter0
2022Challenges of Marketing Automation: Linking MarTech & SalesTech In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2022Editorial In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2022The Role of Technology in Modern Marketing: Interview with Scott Brinker, blog author and MarTech pioneer In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2009Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2010My customers are better than yours! On Reporting Customer Equity In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article2
2013Do Referral Programs Increase Profits In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2016Data, Data and Even More Data: Harvesting Insights From the Data Jungle In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article2
2016Editorial In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2016Data Analysis Trumps Specialist Advice: How Direct Banks Function In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2012Second‐Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms In: Journal of Forecasting.
[Citation analysis]		article5
1993COSTA: ein Entscheidungs-Unterstützungs-System zur deckungsbeitragsmaximalen Einteilung von Verkaufsgebieten In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]		paper5
1995A previously unresearched way to gain market share In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]		paper0
1996Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete? In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]		paper0
1996A new model for the alignment of almost balanced sales territories In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]		paper0
2025Existence, antecedents and consequences of non-compliance in mobile app markets In: DICE Discussion Papers.
[Full Text][Citation analysis]		paper0

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 20 2026. Contact: CitEc Team