Bernd Skiera : Citation Profile

Are you Bernd Skiera?

Goethe Universität Frankfurt am Main

14

H index

22

i10 index

828

Citations

RESEARCH PRODUCTION:

63

Articles

25

Papers

2

Books

7

Chapters

RESEARCH ACTIVITY:

   31 years (1993 - 2024). See details.
   Cites by year: 26
   Journals where Bernd Skiera has often published
   Relations with other researchers
   Recent citing documents: 83.    Total self citations: 27 (3.16 %)

MORE DETAILS IN:
ABOUT THIS REPORT:

   Permalink: http://citec.repec.org/psk33
   Updated: 2024-11-04    RAS profile: 2024-08-08    
   Missing citations? Add them    Incorrect content? Let us know

Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Bernd Skiera.

Is cited by:

Hinz, Oliver (17)

Franck, Egon (10)

Reade, J (10)

Spann, Martin (8)

Nuesch, Stephan (7)

Nilssen, Tore (6)

Valletti, Tommaso (5)

Kretschmer, Tobias (5)

Singleton, Carl (5)

Genakos, Christos (5)

Marini, Marco (5)

Cites to:

Spann, Martin (16)

Goldfarb, Avi (12)

Thaler, Richard (11)

Tucker, Catherine (11)

Kahneman, Daniel (11)

Popkowski Leszczyc, Peter (10)

Hinz, Oliver (9)

Wolfers, Justin (8)

Haruvy, Ernan (8)

Zitzewitz, Eric (8)

Chintagunta, Pradeep (8)

Main data

Where Bernd Skiera has published?

Journals with more than one article published# docs
International Journal of Research in Marketing13
NIM Marketing Intelligence Review9
Schmalenbach Journal of Business Research9
Journal of Retailing5
European Journal of Operational Research5
Journal of Interactive Marketing3
Journal of Business Research2

Working Papers Series with more than one paper published# docs
Publications of Darmstadt Technical University, Institute for Business Studies (BWL) / Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)7
Papers / arXiv.org6
Manuskripte aus den Instituten fr Betriebswirtschaftslehre der Universitt Kiel / Christian-Albrechts-Universitt zu Kiel, Institut fr Betriebswirtschaftslehre6
ERIM Report Series Research in Management / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam2

Recent works citing Bernd Skiera (2024 and 2023)

YearTitle of citing document
2023Diffusion of Innovation over Social Networks under Limited-trust Equilibrium. (2022). Nagi, Rakesh ; Etesami, Rasoul S ; Leon, Vincent. In: Papers. RePEc:arx:papers:2206.06318.

Full description at Econpapers || Download paper

2023How well can fine balance work for covariate balancing. (2023). Yu, Ruoqi. In: Biometrics. RePEc:bla:biomet:v:79:y:2023:i:3:p:2346-2356.

Full description at Econpapers || Download paper

2023Random encounters and information diffusion about product quality. (2023). Zanaj, Skerdilajda ; Marini, Marco ; Gabszewicz, Jean. In: Journal of Economics & Management Strategy. RePEc:bla:jemstr:v:32:y:2023:i:2:p:348-376.

Full description at Econpapers || Download paper

2023A choice-based optimization approach for contracting in supply chains. (2023). Voigt, Guido ; Muller, Sven ; Roemer, Nils. In: European Journal of Operational Research. RePEc:eee:ejores:v:305:y:2023:i:1:p:271-286.

Full description at Econpapers || Download paper

2023Bettors’ reaction to match dynamics: Evidence from in-game betting. (2023). Langrock, Roland ; Otting, Marius ; Michels, Rouven. In: European Journal of Operational Research. RePEc:eee:ejores:v:310:y:2023:i:3:p:1118-1127.

Full description at Econpapers || Download paper

2023Mining Twitter lists to extract brand-related associative information for celebrity endorsement. (2023). Pratikakis, Polyvios ; Oikonomidou, Maria ; Angelidou, Sofia ; Katsikeas, Constantine S ; Saridakis, Charalampos. In: European Journal of Operational Research. RePEc:eee:ejores:v:311:y:2023:i:1:p:316-332.

Full description at Econpapers || Download paper

2024Propensity score oversampling and matching for uplift modeling. (2024). Maldonado, Sebastian ; Gennaro, Franco ; Vairetti, Carla. In: European Journal of Operational Research. RePEc:eee:ejores:v:316:y:2024:i:3:p:1058-1069.

Full description at Econpapers || Download paper

2023Optimal real-time pricing and electricity package by retail electric providers based on social learning. (2023). Wang, Pengyu ; Fang, Debin. In: Energy Economics. RePEc:eee:eneeco:v:117:y:2023:i:c:s0140988322005710.

Full description at Econpapers || Download paper

2023Public preferences and increasing acceptance of time-varying electricity pricing for demand side management in South Korea. (2023). Kim, Jung Hun ; Lee, Jongsu ; Choi, Ji Hye. In: Energy Economics. RePEc:eee:eneeco:v:119:y:2023:i:c:s0140988323000567.

Full description at Econpapers || Download paper

2023Smart meter-related data privacy concerns and dynamic electricity tariffs: Evidence from a stated choice experiment. (2023). von Loessl, Victor. In: Energy Policy. RePEc:eee:enepol:v:180:y:2023:i:c:s0301421523002306.

Full description at Econpapers || Download paper

2023Social media marketing for equity crowdfunding: Which posts trigger investment decisions?. (2023). Hornuf, Lars ; Hartmann, Sven A ; Eisenbeiss, Maik. In: Finance Research Letters. RePEc:eee:finlet:v:52:y:2023:i:c:s1544612322005475.

Full description at Econpapers || Download paper

2023Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation. (2023). Bradlow, Eric T ; Stourm, Valeria. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:276-293.

Full description at Econpapers || Download paper

2023Financial consequences of adding bricks to clicks. (2023). Hesse, Damian ; Manss, Rico ; Bornschein, Rico ; Maier, Erik. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:3:p:609-628.

Full description at Econpapers || Download paper

2023Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal. (2023). Steinhart, Yael ; Shoham, Meyrav ; Moldovan, Sarit. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:881-897.

Full description at Econpapers || Download paper

2023Empirical analysis of network effects in nonlinear pricing data. (2023). Luo, Yao ; Chen, Liang. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:91:y:2023:i:c:s0167718723000991.

Full description at Econpapers || Download paper

2023Beating the market with a bad predictive model. (2023). Ir, Gustav ; Hubaek, Ondej. In: International Journal of Forecasting. RePEc:eee:intfor:v:39:y:2023:i:2:p:691-719.

Full description at Econpapers || Download paper

2023You can’t touch this: Driving purchase justification for hedonic online purchases. (2023). Collier, Joel E ; Lastner, Matthew M ; Barnes, Donald C ; Krallman, Alexandra. In: Journal of Business Research. RePEc:eee:jbrese:v:155:y:2023:i:pb:s0148296322009018.

Full description at Econpapers || Download paper

2023Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success. (2023). Bowen, Melanie ; Kim, Shin Hye. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009754.

Full description at Econpapers || Download paper

2023The making of marketing decisions in modern marketing environments. (2023). Ravald, Annika ; Nordin, Fredrik. In: Journal of Business Research. RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323002308.

Full description at Econpapers || Download paper

2023How do likes influence revenue? A randomized controlled field experiment. (2023). Mihale-Wilson, Cristina ; Abdel-Karim, Benjamin M ; Rothlauf, Franz ; Hinz, Oliver ; Grahl, Jorn. In: Journal of Business Research. RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323004927.

Full description at Econpapers || Download paper

2024Human versus virtual influences, a comparative study. (2024). Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s0148296323008524.

Full description at Econpapers || Download paper

2024Designing profitable seeding Programs: The effects of social network properties and consumer homophily. (2024). Amini, Mehdi ; Nejad, Mohammad G. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s014829632300855x.

Full description at Econpapers || Download paper

2024Unstructured data research in business: Toward a structured approach. (2024). Kubler, Raoul ; el Kihal, Siham ; Padigar, Manjunath ; de Haan, Evert ; Wieringa, Jaap E. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001590.

Full description at Econpapers || Download paper

2023Is having an expert “friend” enough? An analysis of consumer switching behavior in mobile telephony. (2023). Valletti, Tommaso ; Roumanias, Costas ; Genakos, Christos. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:213:y:2023:i:c:p:359-372.

Full description at Econpapers || Download paper

2023Crowdfunding pricing and quality overstatement in the presence of platform regulation. (2023). Xu, Yang ; Bi, Gongbing ; Lv, Jian Cheng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002727.

Full description at Econpapers || Download paper

2023Price-aware enhanced dynamic recommendation based on deep learning. (2023). Li, Minqiang ; Tian, Jin ; Guo, Wenhao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002473.

Full description at Econpapers || Download paper

2023The effects of constrained mobile coupons in the mobile channel. (2023). Qin, Yinggao ; Yu, YU ; Zhang, Hongchao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s096969892300293x.

Full description at Econpapers || Download paper

2024Untangling influence: The effect of follower-followee comparison on social media engagement. (2024). Lu, Liling ; Peng, YI. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000432.

Full description at Econpapers || Download paper

2024Consumer search: What can we learn from pre-purchase data?. (2024). Ursu, Raluca ; Seiler, Stephan ; Honka, Elisabeth. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:114-129.

Full description at Econpapers || Download paper

2023Reimagining personalization in the physical store. (2023). Reinartz, Werner ; Scholdra, Thomas P. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:563-579.

Full description at Econpapers || Download paper

2023The cost-benefit approach to an optimal charging scheme for an embryo storage service. (2023). Spiegel, Uriel ; Herbon, Avi ; Lahav, Yael. In: Operations Research Perspectives. RePEc:eee:oprepe:v:10:y:2023:i:c:s2214716023000167.

Full description at Econpapers || Download paper

2023Joint price and quality optimization strategy in crowdfunding campaign. (2023). Wang, XU ; Zhou, Qiang ; Xu, Yang. In: International Journal of Production Economics. RePEc:eee:proeco:v:263:y:2023:i:c:s0925527323001512.

Full description at Econpapers || Download paper

2023Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?. (2023). Zhang, Mengwei ; Hu, LI ; Wen, Xin. In: International Journal of Production Economics. RePEc:eee:proeco:v:266:y:2023:i:c:s0925527323002633.

Full description at Econpapers || Download paper

2023What drives biased odds in sports betting markets: Bettors’ irrationality and the role of bookmakers. (2023). Yamada, Toru ; Goto, Shingo. In: International Review of Economics & Finance. RePEc:eee:reveco:v:86:y:2023:i:c:p:252-270.

Full description at Econpapers || Download paper

2023Mental Accounting and decision making: a systematic literature review. (2023). Bortolon, Patricia Maria ; de Lacerda, Rafael ; Silva, Emmanuel Marques. In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:107:y:2023:i:c:s2214804323001180.

Full description at Econpapers || Download paper

2023The monetary value of competencies: A novel method and case study in smart manufacturing. (2023). Schinner, Matthias ; Letmathe, Peter ; Bohm, Robert. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:189:y:2023:i:c:s0040162523000161.

Full description at Econpapers || Download paper

2024Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective. (2024). Persis, Jinil ; Pandey, Neeraj ; Ram, Pappu Kalyan. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523007783.

Full description at Econpapers || Download paper

2024The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs). (2024). Blanco-Gonzalez, Cristina ; Botella-Carrubi, Dolores ; Wu, Chih-Wen. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523008272.

Full description at Econpapers || Download paper

2024Public-Transportation Credits: The potential of three-part tariffs in public transportation. (2024). Blattler, Kevin ; Sticher, Silvio. In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:182:y:2024:i:c:s0965856424000703.

Full description at Econpapers || Download paper

2023Pricing strategies in reward-based crowdfunding: Whether to introduce price guarantee?. (2023). Zhang, Wei ; Yan, Shuai ; Sheng, Yiyun ; Sun, Yanhong. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:170:y:2023:i:c:s136655452300011x.

Full description at Econpapers || Download paper

2023.

Full description at Econpapers || Download paper

2023Trust in Social Media: Enhancing Social Relationships. (2023). Abdallah, Rania Abdel-Qader ; Ahmad, Amer Khaled ; Tahat, Othman ; Habes, Mohammed ; Safori, Amjad Omar ; Mohammad, Islam Habis ; Aissani, Rahima. In: Social Sciences. RePEc:gam:jscscx:v:12:y:2023:i:7:p:416-:d:1198372.

Full description at Econpapers || Download paper

2023Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions. (2023). Garcia, Jorge Esparteiro ; Figueiredo, Jorge ; Canavarro, Ana ; Cardoso, Antonio ; de Sousa, Manuel Joaquim. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:17:p:12750-:d:1223109.

Full description at Econpapers || Download paper

2023Coordination Decision-Making for Intelligent Transformation of Logistics Services under Capital Constraint. (2023). Fan, Yuqing ; Song, Zhigang ; Liu, Haibin ; Gao, Honghu ; Wang, Yuesen ; Cao, Guangmei. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:6:p:5421-:d:1101253.

Full description at Econpapers || Download paper

2023The Effect of the COVID-19 Pandemic on Sports Betting Tipsters as Professional Bettors: A Qualitative Interview Study. (2023). Aydodu, Volkan ; Katirci, Hakan ; Yuce, Sevda Gokce ; Griffiths, Mark D ; Chiu, Weisheng. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:9:p:7729-:d:1142167.

Full description at Econpapers || Download paper

2023Brand\textendashSMI Collaboration in Influencer Marketing Campaigns: A Transaction Cost Economics Perspective. (2023). Qaiser, T ; Mehmood, Fahad ; Syed, T A. In: Post-Print. RePEc:hal:journl:hal-04317823.

Full description at Econpapers || Download paper

2023Cost-Effective Social Media Influencer Marketing. (2023). Fan, Weiguo ; Wang, Leye ; Han, Xiao. In: INFORMS Journal on Computing. RePEc:inm:orijoc:v:35:y:2023:i:1:p:138-157.

Full description at Econpapers || Download paper

2023Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from the Airline Industry. (2023). Qiu, Liangfei ; Hu, Yuheng ; al Balawi, Ramah. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:2:p:442-462.

Full description at Econpapers || Download paper

2023Design for Social Sharing: The Case of Mobile Apps. (2023). Barua, Anitesh ; Agarwal, Ashish ; Karanam, Subrahmanyam Aditya. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:2:p:721-743.

Full description at Econpapers || Download paper

2023Reidentification Risk in Panel Data: Protecting for k -Anonymity. (2023). Schneider, Matthew J ; Li, Shaobo ; Gupta, Sachin ; Yu, Yan. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:3:p:1066-1088.

Full description at Econpapers || Download paper

2023New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market. (2023). Brecko, Kristina. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:1:p:61-86.

Full description at Econpapers || Download paper

2023Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?. (2023). Guo, Liang. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:614-633.

Full description at Econpapers || Download paper

2023Explaining Excess Entry in Winner-Take-All Markets. (2023). Thoni, Christian ; Staubli, David ; Laferriere, Vincent. In: Management Science. RePEc:inm:ormnsc:v:69:y:2023:i:2:p:1050-1069.

Full description at Econpapers || Download paper

2023Shrinkage priors for high-dimensional demand estimation. (2023). Griffin, Jim E ; Smith, Adam N. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:1:d:10.1007_s11129-022-09260-7.

Full description at Econpapers || Download paper

2023Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers. (2023). Tucker, Catherine E ; Neumann, Nico ; Marshall, John ; Subramanyam, Kumar. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:4:d:10.1007_s11129-023-09268-7.

Full description at Econpapers || Download paper

2023Understanding consumer engagement in online brand communities: An application of self-expansion theory. (2023). Sohail, Sadiq M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-021-00148-1.

Full description at Econpapers || Download paper

2023The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps. (2023). Tafesse, Wondwesen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00216-8.

Full description at Econpapers || Download paper

2023Consumer, bank, and stock market reaction to CFPB’s complaint data disclosure. (2023). Bhattacharya, Abhi. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:28:y:2023:i:1:d:10.1057_s41264-022-00143-2.

Full description at Econpapers || Download paper

2023.

Full description at Econpapers || Download paper

2023A theory of predictive sales analytics adoption. (2023). Heinitz, Nicolas ; Alavi, Sascha ; Habel, Johannes. In: AMS Review. RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-022-00252-0.

Full description at Econpapers || Download paper

2023Online Advertising and Real Estate sales: evidence from the Housing Market. (2023). Lin, Zhijie ; Zhang, Ying. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:1:d:10.1007_s10660-022-09584-2.

Full description at Econpapers || Download paper

2023A semantic transfer approach to keyword suggestion for search engine advertising. (2023). Chen, Guoqing ; Zhang, Jilong. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:2:d:10.1007_s10660-021-09496-7.

Full description at Econpapers || Download paper

2023Privacy regulation and online concentration during demand peaks: evidence from the E-commerce sector. (2023). Sapi, Geza ; Sabatino, Lorien. In: Economia e Politica Industriale: Journal of Industrial and Business Economics. RePEc:spr:epolin:v:50:y:2023:i:2:d:10.1007_s40812-022-00248-8.

Full description at Econpapers || Download paper

2023The effect of investment in the brand value chain on profitability and market value of the firm: lesson of success taken from Amazon. (2023). Abdelkhalik, Raghda Abdellatif. In: Future Business Journal. RePEc:spr:futbus:v:9:y:2023:i:1:d:10.1186_s43093-023-00196-2.

Full description at Econpapers || Download paper

2023The Journal of the Academy of Marketing Science at 50: A historical analysis. (2023). Marti-Parreo, Jose ; Calma, Angelito ; Bonetti, Francesca ; Borah, Abhishek. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00905-3.

Full description at Econpapers || Download paper

2023Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis. (2023). Chakravarty, Anindita ; Kim, Seoyoung ; Zhang, Peng Vincent. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:2:d:10.1007_s11747-022-00877-4.

Full description at Econpapers || Download paper

2023Pricing and Quality Strategies in Crowdfunding with Network Externality. (2023). Zhou, Qiang ; Wang, XU ; Xu, Yang. In: Journal of Optimization Theory and Applications. RePEc:spr:joptap:v:196:y:2023:i:1:d:10.1007_s10957-022-02117-9.

Full description at Econpapers || Download paper

2023Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising. (2023). Sezer, Semih O ; Dayanik, Savas. In: Mathematical Methods of Operations Research. RePEc:spr:mathme:v:97:y:2023:i:1:d:10.1007_s00186-022-00803-y.

Full description at Econpapers || Download paper

2023Optimal three-part tariff pricing with Spence-Mirrlees reservation prices. (2023). Behzad, Banafsheh ; Wu, Jianqing Fisher. In: Mathematical Methods of Operations Research. RePEc:spr:mathme:v:97:y:2023:i:2:d:10.1007_s00186-023-00813-4.

Full description at Econpapers || Download paper

2023Optimization of dynamic product offerings on online marketplaces: A network theory perspective. (2023). Liang, Zhouyang ; Liu, Hongwei ; Ou, Carol ; Angelopoulos, Spyros ; Zhou, Meihua. In: Other publications TiSEM. RePEc:tiu:tiutis:75d71155-88bf-4ff7-aba1-904ee18182eb.

Full description at Econpapers || Download paper

2023Empirical Analysis of Network Effects in Nonlinear Pricing Data. (2023). Luo, Yao ; Chen, Liang. In: Working Papers. RePEc:tor:tecipa:tecipa-758.

Full description at Econpapers || Download paper

2023Participative pricing and donation programs in a socially concerned supply chain. (2023). Razmi, Jafar ; Heydari, Jafar ; Sabbaghnia, Ali. In: Corporate Social Responsibility and Environmental Management. RePEc:wly:corsem:v:30:y:2023:i:1:p:146-164.

Full description at Econpapers || Download paper

Works by Bernd Skiera:

YearTitleTypeCited
2021How Does the Adoption of Ad Blockers Affect News Consumption? In: Papers.
[Full Text][Citation analysis]		paper1
2021The Impact of Privacy Laws on Online User Behavior In: Papers.
[Full Text][Citation analysis]		paper3
2021The Impact of Privacy Laws on Online User Behavior.(2021) In: HEC Research Papers Series.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 3		paper
2021The Impact of Privacy Laws on Online User Behavior.(2021) In: Working Papers.
[Citation analysis]
This paper has nother version. Agregated cites: 3		paper
2023Economic Consequences of Online Tracking Restrictions: Evidence from Cookies In: Papers.
[Full Text][Citation analysis]		paper0
2024Economic consequences of online tracking restrictions: Evidence from cookies.(2024) In: International Journal of Research in Marketing.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 0		article
2024The Economic Value of User Tracking for Publishers In: Papers.
[Full Text][Citation analysis]		paper0
2024Measuring Self-Preferencing on Digital Platforms In: Papers.
[Full Text][Citation analysis]		paper0
2024Paying for Privacy: Pay-or-Tracking Walls In: Papers.
[Full Text][Citation analysis]		paper0
2011Seeding Strategies for Viral Marketing: An Empirical Comparison In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper113
2011Drivers of the Long Tail Phenomenon: An Empirical Analysis In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper19
2011How to make IT Projects accountable in the Network Economy In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper0
2011Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69 In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper6
2013Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper0
2014Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper0
2015Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades? In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper3
2010Time preference and the welfare effects of tie-in sales In: Economics Letters.
[Full Text][Citation analysis]		article0
1999The ability to compensate for suboptimal capacity decisions by optimal pricing decisions In: European Journal of Operational Research.
[Full Text][Citation analysis]		article4
2010Optimization and analysis of the profitability of tariff structures with two-part tariffs In: European Journal of Operational Research.
[Full Text][Citation analysis]		article12
2012Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs In: European Journal of Operational Research.
[Full Text][Citation analysis]		article23
2014Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types In: European Journal of Operational Research.
[Full Text][Citation analysis]		article3
2018Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans In: European Journal of Operational Research.
[Full Text][Citation analysis]		article24
2012An analysis of the profitability of fee-based compensation plans for search engine marketing In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article7
2012Measurement of consumer preferences for bucket pricing plans with different service attributes In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article14
2012Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article29
2014A comparison of different pay-per-bid auction formats In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article1
2015Advance payment systems: Paying too much today and being satisfied tomorrow In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article3
2015What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article19
2017What should be the dependent variable in marketing-related event studies? In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article6
2017Time preferences and the pricing of complementary durables and consumables In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article0
2020The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article9
2021Marketing and investor behavior: Insights, introspections, and indications In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article1
2023Investigating the effect of status changes in review platforms In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article0
2024Overwhelming targeting options: Selecting audience segments for online advertising In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article0
2021Data analytics in a privacy-concerned world In: Journal of Business Research.
[Full Text][Citation analysis]		article11
2013Comparing methods to separate treatment from self-selection effects in an online banking setting In: Journal of Business Research.
[Full Text][Citation analysis]		article3
2019Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions In: Journal of Economic Behavior & Organization.
[Full Text][Citation analysis]		article2
2011Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data In: Journal of Interactive Marketing.
[Full Text][Citation analysis]		article0
2012Return on Quality Improvements in Search Engine Marketing In: Journal of Interactive Marketing.
[Full Text][Citation analysis]		article14
2013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House In: Journal of Interactive Marketing.
[Full Text][Citation analysis]		article102
2009Antecedents and consequences of Internet channel performance In: Journal of Retailing and Consumer Services.
[Full Text][Citation analysis]		article9
2012Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing In: Journal of Retailing.
[Full Text][Citation analysis]		article12
2014Empirical Generalizations in Search Engine Advertising In: Journal of Retailing.
[Full Text][Citation analysis]		article5
2014On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges In: Journal of Retailing.
[Full Text][Citation analysis]		article9
2021Capturing Retailers’ Brand and Customer Focus In: Journal of Retailing.
[Full Text][Citation analysis]		article1
2021A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers In: Journal of Retailing.
[Full Text][Citation analysis]		article4
2004Channel Power in Multi-Channel Environments In: ERIM Report Series Research in Management.
[Full Text][Citation analysis]		paper2
2006Institutional Forecasting: The Performance of Thin Virtual Stock Markets In: ERIM Report Series Research in Management.
[Full Text][Citation analysis]		paper0
2012Étude du lien entre Iintention de recommander une entreprise et la valeur à vie de ses clients In: Post-Print.
[Citation analysis]		paper0
2018Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions In: Interfaces.
[Full Text][Citation analysis]		article2
1998COSTA: Contribution Optimizing Sales Territory Alignment In: Marketing Science.
[Full Text][Citation analysis]		article28
1996COSTA: Contribution optimizing sales territory alignment.(1996) In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 28		paper
2007Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs In: Marketing Science.
[Full Text][Citation analysis]		article99
2013Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising In: Marketing Science.
[Full Text][Citation analysis]		article10
2016Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data In: Marketing Science.
[Full Text][Citation analysis]		article24
2020Consumer Protection on Kickstarter In: Marketing Science.
[Full Text][Citation analysis]		article7
2023Mapping Market Structure Evolution In: Marketing Science.
[Full Text][Citation analysis]		article0
2003Internet-Based Virtual Stock Markets for Business Forecasting In: Management Science.
[Full Text][Citation analysis]		article54
2017Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response In: Management Science.
[Full Text][Citation analysis]		article11
2009Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters In: Journal of Forecasting.
[Full Text][Citation analysis]		article61
2012Using discrete choice experiments to estimate willingness-to-pay intervals In: Marketing Letters.
[Full Text][Citation analysis]		article11
2017Economic Damage of Cookie Lifetime Restrictions In: Working Papers.
[Full Text][Citation analysis]		paper5
2024Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills In: Journal of Marketing Analytics.
[Full Text][Citation analysis]		article0
2000The Benefits Of Bundling Strategies In: Schmalenbach Business Review (sbr).
[Full Text][Citation analysis]		article11
2018Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms In: Customer Needs and Solutions.
[Full Text][Citation analysis]		article11
In: .
[Full Text][Citation analysis]		article0
1997TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen.(1997) In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 0		paper
In: .
[Full Text][Citation analysis]		article2
In: .
[Full Text][Citation analysis]		article0
In: .
[Full Text][Citation analysis]		article0
In: .
[Full Text][Citation analysis]		article0
In: .
[Full Text][Citation analysis]		article0
In: .
[Full Text][Citation analysis]		article0
In: .
[Full Text][Citation analysis]		article0
In: .
[Full Text][Citation analysis]		article0
2010Web 2.0 im Retail Banking In: Springer Books.
[Citation analysis]		book0
2012Prediction Markets In: Springer Books.
[Citation analysis]		book0
2022Regression Analysis In: Springer Books.
[Citation analysis]		chapter0
2012DISE: Dynamic Intelligent Survey Engine In: Springer Books.
[Citation analysis]		chapter5
2012Introduction In: Springer Books.
[Citation analysis]		chapter2
2012Fundamentals of Prediction Markets In: Springer Books.
[Citation analysis]		chapter1
2012Key Design Elements of Prediction Markets In: Springer Books.
[Citation analysis]		chapter0
2012Applications of Prediction Markets In: Springer Books.
[Citation analysis]		chapter1
2012Conclusion In: Springer Books.
[Citation analysis]		chapter0
2022Challenges of Marketing Automation: Linking MarTech & SalesTech In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2022Editorial In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2022The Role of Technology in Modern Marketing: Interview with Scott Brinker, blog author and MarTech pioneer In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2009Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2010My customers are better than yours! On Reporting Customer Equity In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article2
2013Do Referral Programs Increase Profits In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2016Data, Data and Even More Data: Harvesting Insights From the Data Jungle In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article2
2016Editorial In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2016Data Analysis Trumps Specialist Advice: How Direct Banks Function In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
1993COSTA: ein Entscheidungs-Unterstützungs-System zur deckungsbeitragsmaximalen Einteilung von Verkaufsgebieten In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]		paper5
1995A previously unresearched way to gain market share In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]		paper0
1996Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete? In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]		paper0
1996A new model for the alignment of almost balanced sales territories In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]		paper0

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated November, 3 2024. Contact: CitEc Team