[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
2008 | 0 | 0.49 | 0.59 | 0 | 32 | 32 | 617 | 18 | 19 | 0 | 0 | 14 | 77.8 | 18 | 0.56 | 0.23 | ||
2009 | 0.5 | 0.47 | 0.37 | 0.5 | 33 | 65 | 830 | 24 | 43 | 32 | 16 | 32 | 16 | 17 | 70.8 | 5 | 0.15 | 0.23 |
2010 | 0.48 | 0.48 | 0.5 | 0.48 | 29 | 94 | 747 | 47 | 90 | 65 | 31 | 65 | 31 | 21 | 44.7 | 5 | 0.17 | 0.21 |
2011 | 0.55 | 0.52 | 0.72 | 0.67 | 32 | 126 | 538 | 91 | 181 | 62 | 34 | 94 | 63 | 40 | 44 | 2 | 0.06 | 0.24 |
2012 | 0.7 | 0.51 | 0.76 | 0.71 | 39 | 165 | 637 | 125 | 306 | 61 | 43 | 126 | 90 | 42 | 33.6 | 17 | 0.44 | 0.22 |
2013 | 0.58 | 0.56 | 0.76 | 0.81 | 43 | 208 | 360 | 158 | 464 | 71 | 41 | 165 | 134 | 20 | 12.7 | 4 | 0.09 | 0.24 |
2014 | 0.65 | 0.55 | 1.16 | 0.93 | 41 | 249 | 421 | 289 | 753 | 82 | 53 | 176 | 164 | 53 | 18.3 | 9 | 0.22 | 0.23 |
2015 | 0.6 | 0.55 | 1.16 | 0.95 | 48 | 297 | 419 | 345 | 1098 | 84 | 50 | 184 | 175 | 71 | 20.6 | 14 | 0.29 | 0.23 |
2016 | 0.71 | 0.53 | 1.34 | 0.99 | 70 | 367 | 580 | 491 | 1589 | 89 | 63 | 203 | 200 | 65 | 13.2 | 12 | 0.17 | 0.21 |
2017 | 0.77 | 0.55 | 1.39 | 0.92 | 53 | 420 | 492 | 584 | 2173 | 118 | 91 | 241 | 222 | 95 | 16.3 | 12 | 0.23 | 0.21 |
2018 | 0.85 | 0.57 | 1.39 | 0.89 | 39 | 459 | 167 | 638 | 2811 | 123 | 105 | 255 | 227 | 65 | 10.2 | 5 | 0.13 | 0.24 |
2019 | 0.79 | 0.6 | 1.44 | 0.94 | 38 | 497 | 243 | 717 | 3528 | 92 | 73 | 251 | 236 | 85 | 11.9 | 6 | 0.16 | 0.24 |
2020 | 1.23 | 0.73 | 1.94 | 1.46 | 49 | 546 | 170 | 1057 | 4585 | 77 | 95 | 248 | 362 | 108 | 10.2 | 10 | 0.2 | 0.34 |
2021 | 1.78 | 1.02 | 2.11 | 1.72 | 62 | 608 | 65 | 1280 | 5865 | 87 | 155 | 249 | 428 | 165 | 12.9 | 35 | 0.56 | 0.38 |
IF: | Two years Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for all series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Five years Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 362 |
2 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 203 |
3 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 130 |
4 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 122 |
5 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 104 |
6 | 2012 | Drivers of consumerââ¬âbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 102 |
7 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 100 |
8 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 90 |
9 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 87 |
10 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 80 |
11 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 74 |
12 | 2016 | Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106. Full description at Econpapers || Download paper | 73 |
13 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 67 |
14 | 2008 | Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191. Full description at Econpapers || Download paper | 64 |
15 | 2016 | The influence of social media interactions on consumerââ¬âbrand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41. Full description at Econpapers || Download paper | 55 |
16 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 53 |
17 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 53 |
18 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 52 |
19 | 2010 | The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15. Full description at Econpapers || Download paper | 52 |
20 | 2010 | Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307. Full description at Econpapers || Download paper | 50 |
21 | 2008 | Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21. Full description at Econpapers || Download paper | 50 |
22 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 49 |
23 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 48 |
24 | 2012 | Generating global brand equity through corporate social responsibility to key stakeholders. (2012). TribÃÆó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24. Full description at Econpapers || Download paper | 48 |
25 | 2012 | Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234. Full description at Econpapers || Download paper | 47 |
26 | 2010 | Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318. Full description at Econpapers || Download paper | 46 |
27 | 2019 | The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366. Full description at Econpapers || Download paper | 42 |
28 | 2016 | Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26. Full description at Econpapers || Download paper | 40 |
29 | 2008 | Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103. Full description at Econpapers || Download paper | 39 |
30 | 2011 | Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74. Full description at Econpapers || Download paper | 38 |
31 | 2012 | Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405. Full description at Econpapers || Download paper | 37 |
32 | 2016 | The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556. Full description at Econpapers || Download paper | 37 |
33 | 2010 | Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160. Full description at Econpapers || Download paper | 35 |
34 | 2010 | Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212. Full description at Econpapers || Download paper | 34 |
35 | 2009 | The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. (2009). Albers, S̮̦nke ; Greve, Goetz ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:207-215. Full description at Econpapers || Download paper | 33 |
36 | 2010 | Stated intentions and purchase behavior: A unified model. (2010). Sun, Baohong ; Morwitz, Vicki G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:356-366. Full description at Econpapers || Download paper | 33 |
37 | 2012 | The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54. Full description at Econpapers || Download paper | 33 |
38 | 2013 | User-generated versus designer-generated products: A performance assessment at Muji. (2013). Nishikawa, Hidehiko ; Ogawa, Susumu ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167. Full description at Econpapers || Download paper | 31 |
39 | 2008 | The meanings of branded products: A cross-national scale development and meaning assessment. (2008). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:82-93. Full description at Econpapers || Download paper | 30 |
40 | 2014 | Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355. Full description at Econpapers || Download paper | 30 |
41 | 2012 | Defending the markers of masculinity: Consumer resistance to brand gender-bending. (2012). Avery, Jill . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:322-336. Full description at Econpapers || Download paper | 30 |
42 | 2014 | The effect of search channel elimination on purchase incidence, order size and channel choice. (2014). Konu, Umut ; Verhoef, Peter C ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:1:p:49-64. Full description at Econpapers || Download paper | 30 |
43 | 2015 | Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). De Keyser, Arne ; Konu, Umut ; Schepers, Jeroen . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456. Full description at Econpapers || Download paper | 29 |
44 | 2019 | The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19. Full description at Econpapers || Download paper | 29 |
45 | 2012 | The performance of global brands in the 2008 financial crisis: A test of two brand value measures. (2012). Johansson, Johny K ; Mazvancheryl, Sanal K ; Dimofte, Claudiu V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:235-245. Full description at Econpapers || Download paper | 29 |
46 | 2012 | Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin. (2012). Riefler, Petra . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:25-34. Full description at Econpapers || Download paper | 29 |
47 | 2010 | The impact of brand extension success drivers on brand extension price premiums. (2010). Sattler, Henrik ; Ringle, Christian M ; Riediger, Claudia ; Volckner, Franziska. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:319-328. Full description at Econpapers || Download paper | 29 |
48 | 2010 | In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts. (2010). van Laer, Tom ; de Ruyter, KO. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:164-174. Full description at Econpapers || Download paper | 29 |
49 | 2011 | Branding in a global marketplace: The mediating effects of quality and self-identity brand signals. (2011). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:4:p:342-351. Full description at Econpapers || Download paper | 28 |
50 | 2014 | From academic research to marketing practice: Exploring the marketing science value chain. (2014). Roberts, John H ; Stremersch, Stefan ; Kayande, Ujwal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:127-140. Full description at Econpapers || Download paper | 28 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2009 | An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344. Full description at Econpapers || Download paper | 153 |
2 | 2017 | Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45. Full description at Econpapers || Download paper | 101 |
3 | 2017 | Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. Full description at Econpapers || Download paper | 94 |
4 | 2010 | Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106. Full description at Econpapers || Download paper | 60 |
5 | 2016 | Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106. Full description at Econpapers || Download paper | 51 |
6 | 2012 | Drivers of consumerââ¬âbrand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418. Full description at Econpapers || Download paper | 41 |
7 | 2011 | Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144. Full description at Econpapers || Download paper | 41 |
8 | 2019 | The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366. Full description at Econpapers || Download paper | 40 |
9 | 2016 | The influence of social media interactions on consumerââ¬âbrand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41. Full description at Econpapers || Download paper | 35 |
10 | 2008 | A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163. Full description at Econpapers || Download paper | 34 |
11 | 2009 | A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107. Full description at Econpapers || Download paper | 33 |
12 | 2009 | Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293. Full description at Econpapers || Download paper | 32 |
13 | 2011 | Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180. Full description at Econpapers || Download paper | 32 |
14 | 2011 | Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. Full description at Econpapers || Download paper | 29 |
15 | 2019 | The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19. Full description at Econpapers || Download paper | 28 |
16 | 2008 | Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224. Full description at Econpapers || Download paper | 26 |
17 | 2014 | Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167. Full description at Econpapers || Download paper | 26 |
18 | 2020 | The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26. Full description at Econpapers || Download paper | 25 |
19 | 2010 | The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247. Full description at Econpapers || Download paper | 24 |
20 | 2008 | Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191. Full description at Econpapers || Download paper | 24 |
21 | 2018 | Endogeneity in survey research. (2018). Sande, Jon Bingen ; Ghosh, Mrinal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204. Full description at Econpapers || Download paper | 23 |
22 | 2012 | Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321. Full description at Econpapers || Download paper | 23 |
23 | 2019 | Engaging the unengaged customer: The value of a retailer mobile app. (2019). Neslin, Scott A ; Dinner, Isaac M ; van Heerde, Harald J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:420-438. Full description at Econpapers || Download paper | 23 |
24 | 2019 | Branding in the era of digital (dis)intermediation. (2019). , Jan-Benedict ; Jan-Benedict, ; Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384. Full description at Econpapers || Download paper | 22 |
25 | 2020 | Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers || Download paper | 22 |
26 | 2019 | Comparing automated text classification methods. (2019). Heitmann, Mark ; Schamp, Christina ; Huppertz, Juliana ; Hartmann, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:20-38. Full description at Econpapers || Download paper | 22 |
27 | 2012 | Generating global brand equity through corporate social responsibility to key stakeholders. (2012). TribÃÆó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24. Full description at Econpapers || Download paper | 22 |
28 | 2016 | The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556. Full description at Econpapers || Download paper | 22 |
29 | 2014 | Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355. Full description at Econpapers || Download paper | 21 |
30 | 2016 | Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26. Full description at Econpapers || Download paper | 21 |
31 | 2010 | Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235. Full description at Econpapers || Download paper | 21 |
32 | 2008 | Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55. Full description at Econpapers || Download paper | 20 |
33 | 2015 | Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). De Keyser, Arne ; Konu, Umut ; Schepers, Jeroen . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456. Full description at Econpapers || Download paper | 18 |
34 | 2020 | Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Bleier, Alexander ; Tucker, Catherine. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480. Full description at Econpapers || Download paper | 18 |
35 | 2020 | Virtual and augmented reality: Advancing research in consumer marketing. (2020). Bigne, Enrique ; Wedel, Michel ; Zhang, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465. Full description at Econpapers || Download paper | 18 |
36 | 2010 | Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318. Full description at Econpapers || Download paper | 17 |
37 | 2017 | Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354. Full description at Econpapers || Download paper | 17 |
38 | 2015 | Market orientation, knowledge competence, and innovation. (2015). Ozkaya, Erkan H ; Calantone, Roger ; Tomas, G ; Droge, Cornelia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:3:p:309-318. Full description at Econpapers || Download paper | 17 |
39 | 2020 | Retailing and retailing research in the age of big data analytics. (2020). Dekimpe, Marnik G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:3-14. Full description at Econpapers || Download paper | 16 |
40 | 2010 | Stated intentions and purchase behavior: A unified model. (2010). Sun, Baohong ; Morwitz, Vicki G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:356-366. Full description at Econpapers || Download paper | 16 |
41 | 2015 | How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis. (2015). Blut, Markus ; Mothersbaugh, David L ; Mittal, Vikas ; Frennea, Carly M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:2:p:226-229. Full description at Econpapers || Download paper | 16 |
42 | 2017 | The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. (2017). Eelen, Jiska ; Ozturan, Peren. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:4:p:872-891. Full description at Econpapers || Download paper | 16 |
43 | 2012 | Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234. Full description at Econpapers || Download paper | 15 |
44 | 2017 | Modeling the role of message content and influencers in social media rebroadcasting. (2017). Zhang, Yuchi ; Schweidel, David A ; Moe, Wendy W. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:100-119. Full description at Econpapers || Download paper | 15 |
45 | 2013 | User-generated versus designer-generated products: A performance assessment at Muji. (2013). Nishikawa, Hidehiko ; Ogawa, Susumu ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167. Full description at Econpapers || Download paper | 14 |
46 | 2008 | Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21. Full description at Econpapers || Download paper | 14 |
47 | 2012 | Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405. Full description at Econpapers || Download paper | 13 |
48 | 2010 | Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307. Full description at Econpapers || Download paper | 13 |
49 | 2012 | Defending the markers of masculinity: Consumer resistance to brand gender-bending. (2012). Avery, Jill . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:322-336. Full description at Econpapers || Download paper | 13 |
50 | 2012 | Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects. (2012). Romani, Simona ; Dalli, Daniele ; Grappi, Silvia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:55-67. Full description at Econpapers || Download paper | 13 |
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2021 | Artificial Intelligence in Electronic Commerce: Basic Chatbots and Consumer Journey. (2021). Nechifor, Elena Mihaela ; Trifan, Adrian ; Nichifor, Eliza. In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:23:y:2021:i:56:p:87. Full description at Econpapers || Download paper | |
2021 | Brand and consumer engagement behaviors on Facebook brand pages: Lets have a (positive) conversation. (2021). Webster, Cynthia M ; Dhaoui, Chedia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:155-175. Full description at Econpapers || Download paper | |
2021 | Thereâs an app for that! understanding the drivers of mobile application downloads. (2021). van Bruggen, Gerrit H ; Ataman, Berk M ; Gokgoz, Zeynep Aydin. In: Journal of Business Research. RePEc:eee:jbrese:v:123:y:2021:i:c:p:423-437. Full description at Econpapers || Download paper | |
2021 | Smartphone use during shopping and store loyalty: The role of social influence. (2021). Diallo, Mbaye Fall ; Collin-Lachaud, Isabelle. In: Post-Print. RePEc:hal:journl:hal-03156195. Full description at Econpapers || Download paper | |
2021 | Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps. (2021). Liu, Yide ; Basha, Norazlyn Kamal ; Ng, Siew Imm ; Cheah, Jun-Hwa ; Lim, Xin-Jean. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:60:y:2021:i:c:s0969698920314296. Full description at Econpapers || Download paper | |
2021 | The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention. (2021). Soutar, Geoff ; Basha, Norazlyn Kamal ; Ng, Siew Imm ; Cheah, Jun-Hwa ; Lim, Xin-Jean. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:168:y:2021:i:c:s0040162521001955. Full description at Econpapers || Download paper | |
2021 | Consumersâ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives. (2021). Belk, Russell ; Hollebeek, Linda D. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:387-401. Full description at Econpapers || Download paper | |
2021 | The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems. (2021). Lariviere, Bart ; Verleye, Katrien ; Henkens, Bieke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:425-447. Full description at Econpapers || Download paper | |
2021 | Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain. (2021). Weiger, Welf H ; Hammerschmidt, Maik ; Jahn, Steffen ; Wolf, Tobias. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:472-491. Full description at Econpapers || Download paper | |
2021 | Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness. (2021). Huang, Lin ; Gao, Mengjia. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s096969892100254x. Full description at Econpapers || Download paper | |
2021 | Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China. (2021). Ul, Junaid ; Choi, Hyung-Min ; Kim, Woo Gon ; Ahmad, Wasim. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002551. Full description at Econpapers || Download paper | |
2021 | A study on the downloading intention of fashion retailersâ apps. (2021). Llorens, Miguel ; Hernandez, Adolfo. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00117-8. Full description at Econpapers || Download paper | |
2021 | How push messaging impacts consumer spending and reward redemption in store-loyalty programs. (2021). Gijsbrechts, Els ; Bronnenberg, Bart J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:877-899. Full description at Econpapers || Download paper | |
2021 | Environmentally Motivated Travel Reduction: The Effects of Availability, Herding Bias, and Self-Monitoring. (2021). Hansen, Hvard ; Nejad, Shiva Ghorban. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:2:p:691-:d:479263. Full description at Econpapers || Download paper | |
2021 | Too Cold to be Skeptical: How Ambient Temperature Moderates the Effects of CSR Communication. (2021). Hoffmann, Stefan ; Schmidt, Ulrich ; Krause, Jan S ; Mai, Robert ; Lasarov, Wassili. In: Ecological Economics. RePEc:eee:ecolec:v:183:y:2021:i:c:s092180092100001x. Full description at Econpapers || Download paper | |
2021 | When drivers become inhibitors of organic consumption: the need for a multistage view. (2021). Balderjahn, Ingo ; Hoffmann, Stefan ; Mai, Robert. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:6:d:10.1007_s11747-021-00787-x. Full description at Econpapers || Download paper | |
2021 | Uncovering the dark side of gamification at work: Impacts on engagement and well-being. (2021). Leclercq, Thomas ; Hammedi, Wafa ; Alkire, Linda ; Poncin, Ingrid. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:256-269. Full description at Econpapers || Download paper | |
2021 | Enhancing user engagement: The role of gamification in mobile apps. (2021). Catalan, Sara ; Buil, Isabel ; Bitrian, Paula. In: Journal of Business Research. RePEc:eee:jbrese:v:132:y:2021:i:c:p:170-185. Full description at Econpapers || Download paper | |
2021 | Need for control may motivate consumers to approach digital products: a social media advertising study. (2021). Liu, Jiangmeng ; Wu, Linwan. In: Electronic Commerce Research. RePEc:spr:elcore:v:21:y:2021:i:4:d:10.1007_s10660-020-09399-z. Full description at Econpapers || Download paper | |
2021 | Price versus service: Can retailers beat showrooming with competence?. (2021). Zielke, Stephan ; Schneider, Patricia J. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001582. Full description at Econpapers || Download paper | |
2021 | Understanding videos at scale: How to extract insights for business research. (2021). Heitmann, Mark ; Schikowsky, Amos ; Hartmann, Jochen ; Schwenzow, Jasper. In: Journal of Business Research. RePEc:eee:jbrese:v:123:y:2021:i:c:p:367-379. Full description at Econpapers || Download paper | |
2021 | Crowdfunding and social capital: A systematic review using a dynamic perspective. (2021). Stam, Erik ; Polzin, Friedemann ; Cai, Wanxiang. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:162:y:2021:i:c:s0040162520312385. Full description at Econpapers || Download paper | |
2021 | How do video features matter in visual advertising? An elaboration likelihood model perspective. (2021). Tang, Haihong ; Liu, Ruitao ; Chen, XI ; Ou, Carol ; Wang, Shichao ; Song, Danyang. In: Other publications TiSEM. RePEc:tiu:tiutis:37845995-5426-470a-8630-892bc2308283. Full description at Econpapers || Download paper | |
2021 | Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications. (2021). Silipo, Rosaria ; Ordenes, Francisco Villarroel. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:393-410. Full description at Econpapers || Download paper | |
2021 | The role of machine learning analytics and metrics in retailing research. (2021). Kopalle, Praveen K ; Bendle, Neil ; Ryoo, Jun Hyun ; Wang, Xin. In: Journal of Retailing. RePEc:eee:jouret:v:97:y:2021:i:4:p:658-675. Full description at Econpapers || Download paper | |
2021 | Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects. (2021). Agarwal, Amit ; Nim, Nandini ; Kumar, V. In: Journal of International Business Studies. RePEc:pal:jintbs:v:52:y:2021:i:8:d:10.1057_s41267-020-00346-6. Full description at Econpapers || Download paper | |
2021 | Firm value impact of corporate activism: Facebook and the stop hate for profit campaign. (2021). Mendez-Suarez, Mariano ; Monfort, Abel ; Villagra, Nuria. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:319-326. Full description at Econpapers || Download paper | |
2021 | The happy virtual agent and its impact on the human customer in the service encounter. (2021). Tan, Teck Ming ; Oikarinen, Eeva-Liisa ; Soderlund, Magnus . In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920314090. Full description at Econpapers || Download paper | |
2021 | The effect of social comparison orientation on luxury purchase intentions. (2021). Nair, Smitha R ; Pillai, Kishore Gopalakrishna. In: Journal of Business Research. RePEc:eee:jbrese:v:134:y:2021:i:c:p:89-100. Full description at Econpapers || Download paper | |
2021 | Antecedents and financial impacts of building brand love. (2021). Feng, Hui ; Nguyen, Hang T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:3:p:572-592. Full description at Econpapers || Download paper | |
2021 | . Full description at Econpapers || Download paper | |
2021 | A strategic framework for artificial intelligence in marketing. (2021). Rust, Roland T ; Huang, Ming-Hui. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:1:d:10.1007_s11747-020-00749-9. Full description at Econpapers || Download paper | |
2021 | A retrospective review of the first 35 years of the International Journal of Research in Marketing. (2021). Kumar, Satish ; Pattnaik, Debidutta ; Reinartz, Werner ; Donthu, Naveen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:232-269. Full description at Econpapers || Download paper | |
2021 | Content analysis of fake consumer reviews by survey-based text categorization. (2021). Iacobucci, Dawn ; Kim, Moon-Yong ; Moon, Sangkil. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:343-364. Full description at Econpapers || Download paper | |
2021 | Shopping centers revisited: The interplay between consumersââ¬â¢ spontaneous online communications and retail planning. (2021). de Pietro, Michela ; Dennis, Charles ; Pantano, Eleonora. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001429. Full description at Econpapers || Download paper | |
2021 | How may I help you? Driving brand engagement through the warmth of an initial chatbot message. (2021). Romero, Marisabel ; Kull, Alexander J ; Monahan, Lisa. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:840-850. Full description at Econpapers || Download paper | |
2021 | The marketingâfinance interface: A new integrative review of metrics, methods, and findings and an agenda for future research. (2021). Hanssens, Dominique M ; Srinivasan, Shuba ; Edeling, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:857-876. Full description at Econpapers || Download paper | |
2021 | Examining the predictors of successful Airbnb bookings with Hurdle models: Evidence from Europe, Australia, USA and Asia-Pacific cities. (2021). Shankar, Ravi ; Kumar, Ajay ; Biswas, Baidyanath ; Sengupta, Pooja. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:538-554. Full description at Econpapers || Download paper | |
2021 | The effect of political ideology and message frame on donation intent during the COVID-19 pandemic. (2021). van Esch, Patrick ; Jain, Shailendra Pratap ; Cui, Yuanyuan. In: Journal of Business Research. RePEc:eee:jbrese:v:125:y:2021:i:c:p:201-213. Full description at Econpapers || Download paper | |
2021 | The Impact of Artificial Intelligence Use on the E-Commerce in Romania. (2021). Muntean, Mihaela-Carmen ; Capatina, Alexandru ; Geru, Marius ; Micu, Angela-Eliza ; Angela - Eliza MICU, . In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:23:y:2021:i:56:p:137. Full description at Econpapers || Download paper | |
2021 | Managing loyalty program communications in the digital era: Does culture matter?. (2021). Yu, Irina Y ; Chan, Haksin ; Zeng, Kevin J ; Yang, Morgan X. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000424. Full description at Econpapers || Download paper | |
2021 | If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences. (2021). Keller, Kevin Lane ; Smith, Robert W. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:3:p:698-714. Full description at Econpapers || Download paper | |
2021 | Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally. (2021). del Castillo, Ernesto ; Lpez-Prez, Mara Eugenia ; Centeno-Velzquez, Edgar ; Osorio, Mara Lucila. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921003027. Full description at Econpapers || Download paper | |
2021 | Endorsement of Global Product Brands by Global Corporate Brands â A Consumer Perspective Across Nations. (2021). Sinning, Carolina ; Swoboda, Bernhard. In: Management International Review. RePEc:spr:manint:v:61:y:2021:i:4:d:10.1007_s11575-021-00450-1. Full description at Econpapers || Download paper | |
2021 | Online display advertising for CPG brands: (When) does it work?. (2021). Dekimpe, Marnik G ; Gijsbrechts, Els ; Stubbe, Astrid ; van Ewijk, Bernadette J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:271-289. Full description at Econpapers || Download paper | |
2021 | Monetary policy, customer capital, and market power. (2021). Morlacco, Monica ; Zeke, David. In: Journal of Monetary Economics. RePEc:eee:moneco:v:121:y:2021:i:c:p:116-134. Full description at Econpapers || Download paper | |
2021 | Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence. (2021). Orsingher, Chiara ; Hagel, Julia ; Gelbrich, Katja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:176-193. Full description at Econpapers || Download paper | |
2021 | . Full description at Econpapers || Download paper | |
2021 | The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making. (2021). Naidoo, Vik ; Roy, Rajat. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:411-422. Full description at Econpapers || Download paper | |
2021 | How does consumer engagement evolve when brands post across multiple social media?. (2021). Aravindakshan, Ashwin ; Unnava, Vasu. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:5:d:10.1007_s11747-021-00785-z. Full description at Econpapers || Download paper | |
2021 | Social selling cues: The dynamics of posting numbers viewed and bought on customers purchase intentions. (2021). Agarwal, James ; Spence, Mark T ; Das, Gopal. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:994-1016. Full description at Econpapers || Download paper | |
2021 | Omnichannel marketing: Are cross-channel effects symmetric?. (2021). Kushwaha, Tarun ; Shankar, Venkatesh. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:290-310. Full description at Econpapers || Download paper | |
2021 | Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising. (2021). Verhoef, Peter C ; Lobschat, Lara ; Lesscher, Lisan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:3:p:678-697. Full description at Econpapers || Download paper | |
2021 | When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods. (2021). Ittersum, Koert ; Szocs, Courtney ; Suher, Jacob . In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:5:d:10.1007_s11747-021-00783-1. Full description at Econpapers || Download paper | |
2021 | Determinants of store patronage: The roles of political ideology, consumer and market characteristics. (2021). Ma, Junzhao ; Seenivasan, Satheesh ; Madani, Fatima. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002575. Full description at Econpapers || Download paper | |
2021 | The effect of smart and connected products on consumer brand choice concentration. (2021). Xu, Qian ; Liang, Yongheng ; Jin, Liyin. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:163-172. Full description at Econpapers || Download paper | |
2021 | Can traditional organizations be digitally transformed by themselves? The moderating role of absorptive capacity and strategic interdependence. (2021). Trichina, Eleni ; Vrontis, Demetris ; Siachou, Evangelia. In: Journal of Business Research. RePEc:eee:jbrese:v:124:y:2021:i:c:p:408-421. Full description at Econpapers || Download paper | |
2021 | Digital transformation and revenue management: Evidence from the hotel industry. (2021). Cetin, Gurel ; Alrawadieh, Zaid. In: Tourism Economics. RePEc:sae:toueco:v:27:y:2021:i:2:p:328-345. Full description at Econpapers || Download paper | |
2021 | Digitalization and Strategic Transformation of Retail Chain Stores: Trends, Impacts, Prospects. (2021). Malenkov, Yury ; Kapustina, Irina ; Shishkin, Victor I ; Kudryavtseva, Galina. In: JOItmC. RePEc:gam:joitmc:v:7:y:2021:i:2:p:108-:d:530918. Full description at Econpapers || Download paper | |
2021 | The Impact of ICT Support and the EFQM Criteria on Sustainable Business Excellence in Higher Education Institutions. (2021). Arsovski, Slavko ; Klochkov, Yury ; Orevi, Aleksandar ; Pavlovi, Aleksandar ; Shamina, Luiza ; Stefanovi, Nikola. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:14:p:7523-:d:589181. Full description at Econpapers || Download paper | |
2021 | Retail service innovations and their impact on retailer shareholder value: evidence from an event study. (2021). Braak, Anne Ter ; Vuegen, Maya ; Breugelmans, Els ; Lamey, Lien. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00777-z. Full description at Econpapers || Download paper | |
2021 | Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailers own channels. (2021). Wieringa, Jaap ; Maier, Erik. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:311-328. Full description at Econpapers || Download paper | |
2021 | Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppersââ¬â¢ impulse purchase behavior ââ¬â Do the store ambience and salesperson interactions really matter?. (2021). Samala, Nagaraj ; Bellamkonda, Raja Shekhar ; Bhukya, Ramulu ; Katakam, Bharath Shashanka. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001521. Full description at Econpapers || Download paper | |
2021 | Early âFrictionsâ in the Transition towards Cashless Payments. (2021). Batiz-Lazo, Bernardo ; Buckley, Tom. In: MPRA Paper. RePEc:pra:mprapa:108834. Full description at Econpapers || Download paper | |
2021 | Of leaders and laggards - Towards digitalization of the process industries. (2021). Song, Chie Hoon ; Aaldering, Lukas Jan. In: Technovation. RePEc:eee:techno:v:105:y:2021:i:c:s0166497220300833. Full description at Econpapers || Download paper | |
2021 | Designing smart replenishment systems: Internet-of-Things technology for vendor-managed inventory at end consumers. (2021). Hoberg, Kai ; Weisshuhn, Sandria. In: European Journal of Operational Research. RePEc:eee:ejores:v:295:y:2021:i:3:p:949-964. Full description at Econpapers || Download paper | |
2021 | Predicting resilience in retailing using grey theory and moving probability based Markov models. (2021). Rajendran, Chandrasekharan ; Agariya, Arun Kumar ; Rajesh, R. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s096969892100165x. Full description at Econpapers || Download paper | |
2021 | Determinants and consequences of service experience toward small retailer platform business model: Stimulusââ¬âorganismââ¬âresponse perspective. (2021). Lian, Jiunn-Woei. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921001971. Full description at Econpapers || Download paper | |
2021 | The consumer decision journey: A literature review of the foundational models and theories and a future perspective. (2021). Gonalves, Helena Martins ; Santos, Susana. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:173:y:2021:i:c:s0040162521005503. Full description at Econpapers || Download paper | |
2021 | How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of âLe Petit Chefâ on customersâ dining experiences. (2021). Batat, Wided. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:172:y:2021:i:c:s0040162521004455. Full description at Econpapers || Download paper | |
2021 | Triggers of consumersâ enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic. (2021). Stylos, Nikolaos ; Jiang, Yangyang. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:172:y:2021:i:c:s0040162521004613. Full description at Econpapers || Download paper | |
2021 | Making profits by leading retailers in the digital transition: A comparative analysis of Carrefour, Amazon and Wal-Mart (1996-2019). (2021). Durand, Cedric ; Baud, Celine. In: Working Papers. RePEc:hal:wpaper:hal-03332318. Full description at Econpapers || Download paper | |
2021 | Making profits by leading retailers in the digital transition: A comparative analysis of Carrefour, Amazon and Wal-Mart (1996-2019). (2021). Durand, Cedric ; Baud, Celine. In: CEPN Working Papers. RePEc:hal:cepnwp:hal-03332318. Full description at Econpapers || Download paper | |
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2021 | Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering. (2021). Salo, Jari ; Alatalo, Sari ; Oikarinen, Eeva-Liisa ; Balaji, M S ; Tan, Teck Ming. In: Journal of Business Research. RePEc:eee:jbrese:v:123:y:2021:i:c:p:126-139. Full description at Econpapers || Download paper | |
2021 | Highway to hell: Cultural propensity and digital infrastructure gap as recipe to entrepreneurial death. (2021). Rossignoli, Cecilia ; Zardini, Alessandro ; Orlandi, Ludovico Bullini. In: Journal of Business Research. RePEc:eee:jbrese:v:123:y:2021:i:c:p:188-195. Full description at Econpapers || Download paper | |
2021 | The effect of subscription-based direct-to-consumer channel additions on firm value. (2021). Fennell, Patrick B ; Pasirayi, Simbarashe. In: Journal of Business Research. RePEc:eee:jbrese:v:123:y:2021:i:c:p:355-366. Full description at Econpapers || Download paper | |
2021 | The Future of Private Labels: Towards a Smart Private Label Strategy. (2021). Ma, YU ; Gielens, Katrijn ; Jervis, Suzanne ; Bachtel, Robert C ; Smith, Ronn J ; Sethuraman, Raj ; Namin, Aidin. In: Journal of Retailing. RePEc:eee:jouret:v:97:y:2021:i:1:p:99-115. Full description at Econpapers || Download paper | |
2021 | Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms. (2021). Zhang, Jonathan Z ; Mu, Jifeng. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:5:d:10.1007_s11747-021-00773-3. Full description at Econpapers || Download paper | |
2021 | Brands as personal narratives: learning from userâYouTubeâbrand interactions. (2021). Jassawalla, Avan R ; Sashittal, Hemant C. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:6:d:10.1057_s41262-021-00248-4. Full description at Econpapers || Download paper | |
2021 | Information strategy in a supply chain under asymmetric customer returns information. (2021). Chen, Bintong ; Zhang, Qiao. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:155:y:2021:i:c:s1366554521002726. Full description at Econpapers || Download paper | |
2021 | Pricing and Return Policies in a Competitive Market: A Consumer-Valuation Based Analysis with Valuation Uncertainties. (2021). To, Chi ; Wang, Xuan ; Jiao, Huifang ; Ma, Lijun. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:3:p:1432-:d:489638. Full description at Econpapers || Download paper | |
2021 | From overt to covert: Exploring discrimination against homosexual consumers in retail stores. (2021). Kim, Kathy ; Ramirez, Germn Contreras ; Rosenbaum, Mark S. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920314338. Full description at Econpapers || Download paper | |
2021 | The âPricing Footprintâ of Country-of-Origin: Conceptualization and Empirical Assessment. (2021). Matarazzo, Michela ; Diamantopoulos, Adamantios ; Petrychenko, Anastasiya ; Montanari, Maria Gabriela. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:749-757. Full description at Econpapers || Download paper | |
2021 | The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework. (2021). Makri, Katerina ; Halkias, Georgios ; Bourdin, David. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:28-38. Full description at Econpapers || Download paper | |
2021 | Three decades of research on loyalty programs: A literature review and future research agenda. (2021). Meyer-Waarden, Lars ; Mandler, Timo ; Chen, Yanyan. In: Journal of Business Research. RePEc:eee:jbrese:v:124:y:2021:i:c:p:179-197. Full description at Econpapers || Download paper | |
2021 | Building chain loyalty in grocery retailing by means of loyalty programs ââ¬â A study of ââ¬Ëthe Norwegian caseââ¬â¢. (2021). Helgesen, Yvind ; Srlie, Even Schill ; Nervik, Bjrn ; Bergem, Ola ; Nesset, Erik. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000163. Full description at Econpapers || Download paper | |
2021 | Effectiveness of loyalty programs. (2021). Bombaij, Nick. In: Other publications TiSEM. RePEc:tiu:tiutis:095c506d-5b5c-4ea3-9b41-ae4b5644bfd9. Full description at Econpapers || Download paper | |
2021 | Do preferences for private labels respond to supermarket loyalty programs?. (2021). Florez-Acosta, Jorge. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:188:y:2021:i:c:p:183-208. Full description at Econpapers || Download paper | |
2021 | Synergistic and cannibalization effects in a partnership loyalty program. (2021). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:5:d:10.1007_s11747-020-00759-7. Full description at Econpapers || Download paper | |
2021 | Monetizing the IoT Revolution. (2021). Steep, Michael ; Donner, Herman. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:4:p:2195-:d:501421. Full description at Econpapers || Download paper | |
2021 | The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework. (2021). Pasquine, Mark ; Moen, Oystein ; Bjorlo, Lena. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:4:p:2332-:d:503198. Full description at Econpapers || Download paper | |
2021 | The study of important marketing issues in an evolving field. (2021). Wierenga, Berend. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:18-28. Full description at Econpapers || Download paper | |
2021 | The evolving role of artificial intelligence in marketing: A review and research agenda. (2021). Silva, Susana ; Dabic, Marina ; Costa, Susana ; Corbo, Leonardo ; Vlai, Boidar. In: Journal of Business Research. RePEc:eee:jbrese:v:128:y:2021:i:c:p:187-203. Full description at Econpapers || Download paper | |
2021 | Why doesnt our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage. (2021). Akter, Shahriar ; Hossain, Md Afnan ; Yanamandram, Venkata. In: Journal of Business Research. RePEc:eee:jbrese:v:131:y:2021:i:c:p:287-296. Full description at Econpapers || Download paper | |
2021 | A Cross-Destination Analysis of Country Image: A Key Factor of Tourism Marketing. (2021). Barajas-Portas, Karla ; Marinao-Artigas, Enrique. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:17:p:9529-:d:620915. Full description at Econpapers || Download paper | |
2021 | Leveraging non-respondent data in customer satisfaction modeling. (2021). Ayanso, Anteneh ; Zihayat, Morteza ; Mengesha, Nigussie ; Kargar, Mehdi ; Davoudi, Heidar. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:112-126. Full description at Econpapers || Download paper | |
2021 | Expertsâ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges. (2021). CONSTANTIN, CRISTINEL ; Urdea, Ana-Maria. In: JRFM. RePEc:gam:jjrfmx:v:14:y:2021:i:10:p:502-:d:659566. Full description at Econpapers || Download paper | |
2021 | Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?. (2021). Yap, Sheau-Fen ; Lim, Weng Marc ; Makkar, Marian. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:534-566. Full description at Econpapers || Download paper | |
2021 | Disruptive innovation, business models, and encroachment strategies: Buyers perspective on electric and hybrid vehicle technology. (2021). Boiko, Sergiy ; Luca, Ruxandra Monica ; Benzidia, Smail. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:165:y:2021:i:c:s0040162520313469. Full description at Econpapers || Download paper | |
2021 | Adoption patterns over time: a replication. (2021). Muller, Eitan ; Appel, Gil. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:4:d:10.1007_s11002-021-09578-4. Full description at Econpapers || Download paper | |
2021 | Shared mobility adoption from 2016 to 2018 in the Greater Toronto and Hamilton Area: Demographic or geographic diffusion?. (2021). Scott, Darren M ; Sweet, Matthias N. In: Journal of Transport Geography. RePEc:eee:jotrge:v:96:y:2021:i:c:s0966692321002507. Full description at Econpapers || Download paper | |
2021 | Is my cross-promotion profitable? Evaluation of game-to-game cannibalization in free-to-play mobile games. (2021). Caporossi, Gilles ; Debordes, Jean-Baptiste ; Larocque, Denis. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00122-x. Full description at Econpapers || Download paper | |
2021 | Do Digital Climate Services for Farmers Encourage Resilient Farming Practices? Pinpointing Gaps through the Responsible Research and Innovation Framework. (2021). McCampbell, Mariette ; Simelton, Elisabeth. In: Agriculture. RePEc:gam:jagris:v:11:y:2021:i:10:p:953-:d:647543. Full description at Econpapers || Download paper | |
2021 | Building consumer loyalty through e-shopping experiences: The mediating role of emotions. (2021). Vzquez-Casielles, Rodolfo ; Cachero-Martnez, Silvia. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000473. Full description at Econpapers || Download paper | |
2021 | Color and engagement in touristic Instagram pictures: A machine learning approach. (2021). Egger, Roman ; Yu, Joanne. In: Annals of Tourism Research. RePEc:eee:anture:v:89:y:2021:i:c:s0160738321000761. Full description at Econpapers || Download paper | |
2021 | Building A Sustainable Shelf: The Role of Firm Sustainability Reputation. (2021). Murdock, Mitchel R ; Jayachandran, Satish ; Carter, Kealy . In: Journal of Retailing. RePEc:eee:jouret:v:97:y:2021:i:4:p:507-522. Full description at Econpapers || Download paper | |
2021 | Differences in the impact of R&D intensity and R&D internationalization on firm performance â Mediating role of innovation performance. (2021). Sharma, Piyush ; Leung, T Y. In: Journal of Business Research. RePEc:eee:jbrese:v:131:y:2021:i:c:p:81-91. Full description at Econpapers || Download paper | |
2021 | Omnichannel retailing operations with coupon promotions. (2021). Wang, DI ; Jin, Hyun Seung ; Yang, Wensheng ; Li, Zonghuo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313321. Full description at Econpapers || Download paper | |
2021 | An empirical examination of the effects of design elements of email newsletters on consumersââ¬â¢ email responses and their purchase. (2021). Kumar, Ashish. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313576. Full description at Econpapers || Download paper | |
2021 | The differing impacts of brand-line breadth and depth on customersâ repurchasing behavior of frequently purchased packaged goods. (2021). Mejia, Victor D ; Aurier, Philippe. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:6:d:10.1007_s11747-021-00797-9. Full description at Econpapers || Download paper | |
2021 | What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance. (2021). Mintz, Ofer ; Healey, John. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:838-856. Full description at Econpapers || Download paper | |
2021 | Why Do Some New Products Fail? Evidence from the Entry and Exit of Vanilla Coke. (2021). Gong, Yiran ; Clark, Robert. In: Working Paper. RePEc:qed:wpaper:1475. Full description at Econpapers || Download paper | |
2021 | Smart Community Service Brand Functional Value and Sustainable Brand RelationshipâThe Mediating Role of Customer Emotional Cognition. (2021). Hu, Yimei ; Zhao, Hong ; Zhang, Yingli ; Yao, GE. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:4:p:1833-:d:495764. Full description at Econpapers || Download paper | |
2021 | Toward an integrated model of consumer reactance: a literature analysis. (2021). Jaidev, Uma Pricilda ; Amarnath, Debora Dhanya. In: Management Review Quarterly. RePEc:spr:manrev:v:71:y:2021:i:1:d:10.1007_s11301-020-00180-y. Full description at Econpapers || Download paper | |
2021 | Augmented self - The effects of virtual face augmentation on consumers self-concept. (2021). Warlop, Luk ; Pizzetti, Marta ; Marder, Ben ; Javornik, Ana. In: Journal of Business Research. RePEc:eee:jbrese:v:130:y:2021:i:c:p:170-187. Full description at Econpapers || Download paper | |
2021 | Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands. (2021). Torres, Pedro ; Wallace, Elaine ; Stefuryn, Maryana ; Augusto, Mario. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:519-531. Full description at Econpapers || Download paper | |
2021 | Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences. (2021). Nemkova, Ekaterina ; Dickenson, Peter ; Souchon, Anne L ; Efrat, Kalanit. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:601-613. Full description at Econpapers || Download paper | |
2021 | The effect of employees politeness strategy and customer membership on customers perception of co-recovery and online post-recovery satisfaction. (2021). Xiao, Yan ; Su, Jiafu ; Yuan, Yafen ; Zhang, YU. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921003064. Full description at Econpapers || Download paper | |
2021 | Smile or pity? Examine the impact of emoticon valence on customer satisfaction and purchase intention. (2021). Wang, Weisha ; Ma, Ruijing. In: Journal of Business Research. RePEc:eee:jbrese:v:134:y:2021:i:c:p:443-456. Full description at Econpapers || Download paper | |
2021 | Do customers exhibit gratitude after service recovery? Understanding the moderating role of relationship type. (2021). Vijay, Sai T ; Prashar, Sanjeev ; Salagrama, Ramakrishna. In: Service Business. RePEc:spr:svcbiz:v:15:y:2021:i:4:d:10.1007_s11628-021-00468-3. Full description at Econpapers || Download paper | |
2021 | More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Abell, Annika ; Pittman, Matthew. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:70-82. Full description at Econpapers || Download paper | |
2021 | Brand conversation: Linguistic practices on social media in the light of face-work theory. (2021). Andriuzzi, Andria ; Michel, Geraldine. In: Post-Print. RePEc:hal:journl:hal-03049134. Full description at Econpapers || Download paper | |
2021 | AI Technology and Online Purchase Intention: Structural Equation Model Based on Perceived Value. (2021). Qiu, Xiaodong ; Yin, Jiwang. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:10:p:5671-:d:557316. Full description at Econpapers || Download paper | |
2021 | Integration of Artificial Intelligence Marketing to Get Brand Recognition for Social Business. (2021). Emma, Nazmun Nahar ; Shaily, Sharjana Alam. In: International Review of Management and Marketing. RePEc:eco:journ3:2021-04-4. Full description at Econpapers || Download paper | |
2021 | Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships. (2021). Olivieri, Mirko ; Maggioni, Isabella ; Corsaro, Daniela. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2021:y:2021:i:4:d:10.1007_s43039-021-00024-x. Full description at Econpapers || Download paper | |
2021 | A Neural Network-Based Approach in Predicting Consumers Intentions of Purchasing Insurance Policies. (2021). Lai, Kee Huong ; Chang, Wen Teng. In: Acta Informatica Pragensia. RePEc:prg:jnlaip:v:2021:y:2021:i:2:id:152:p:138-154. Full description at Econpapers || Download paper | |
2021 | The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing. (2021). Constantinides, Efthymios ; Herrando, Carolina ; Hemker, Sophie. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:20:p:11208-:d:653615. Full description at Econpapers || Download paper | |
2021 | Opportunities and challenges of using biometrics for business: Developing a research agenda. (2021). Liu, Stephanie Q ; Gu, Xian ; Bart, Yakov ; de Keyser, Arne ; Kannan, P K ; Robinson, Stacey G. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:52-62. Full description at Econpapers || Download paper | |
2021 | Mutual surveillance on Airbnb. (2021). Pumputis, Aurimas ; Larson, Mia ; Gossling, Stefan. In: Annals of Tourism Research. RePEc:eee:anture:v:91:y:2021:i:c:s0160738321001924. Full description at Econpapers || Download paper | |
2021 | The franchisorâfranchisee relationship and customer data management in the digital era. (2021). Bennaghmouch-Maire, Saloua ; Deparis, Martine ; Oueslati, Hanene. In: Post-Print. RePEc:hal:journl:hal-03179292. Full description at Econpapers || Download paper | |
2021 | Profit Effects of Consumersâ Identity Management: a dynamic model. (2021). van Long, Ngo ; Laussel, Didier ; Resende, Joana. In: CIRANO Working Papers. RePEc:cir:cirwor:2021s-29. Full description at Econpapers || Download paper | |
2021 | Profit Effects of Consumersâ Identity Management: A Dynamic Model. (2021). Long, Ngo ; Resende, Joana ; van Long, Ngo ; Laussel, Didier. In: CESifo Working Paper Series. RePEc:ces:ceswps:_9279. Full description at Econpapers || Download paper | |
2021 | From brain variations to individual differences in the colorâflavor incongruency effect: A combined virtual reality and resting-state fMRI study. (2021). Wan, Xiaoang ; Zhao, Ping ; Huang, Jianping. In: Journal of Business Research. RePEc:eee:jbrese:v:123:y:2021:i:c:p:604-612. Full description at Econpapers || Download paper | |
2021 | How mobile augmented reality applications affect continuous use and purchase intentions: A cognition-affect-conation perspective. (2021). Xu, LU ; Osatuyi, Babajide ; Qin, Hong. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002460. Full description at Econpapers || Download paper | |
2021 | How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention. (2021). Poushneh, Atieh. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002836. Full description at Econpapers || Download paper | |
2021 | The use of virtual tours to stimulate consumersâ buying and visit intentions: an application to the Parmigiano Reggiano cheese. (2021). Marchi, G ; Peruzzini, M ; Martinelli, E ; Canio, F. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2021:y:2021:i:3:d:10.1007_s43039-021-00034-9. Full description at Econpapers || Download paper | |
2021 | User perceptions of 3D online store designs: an experimental investigation. (2021). Pouloudi, Nancy ; Dimitriadis, Sergios ; Vrechopoulos, Adam ; Krasonikolakis, Ioannis. In: Information Systems and e-Business Management. RePEc:spr:infsem:v:19:y:2021:i:4:d:10.1007_s10257-021-00542-3. Full description at Econpapers || Download paper | |
2021 | Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing. (2021). Barnes, Stuart J ; Plangger, Kirk ; de Regt, Anouk. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:513-522. Full description at Econpapers || Download paper | |
2021 | Value Co-Creation Process and Measurement in 4.0 SMEs: An Exploratory Research in a B2B Marketing Innovation Context. (2021). Serrano, Mariell Velasquez ; Royo-Vela, Marcelo. In: Administrative Sciences. RePEc:gam:jadmsc:v:11:y:2021:i:1:p:20-:d:504405. Full description at Econpapers || Download paper | |
2021 | Changing Energy Supplier on the Market with a Strong Position of Incumbent SuppliersâPolish Example. (2021). Bondos, Ilona ; Lipowski, Marcin ; Dudek, Dariusz. In: Energies. RePEc:gam:jeners:v:14:y:2021:i:13:p:3933-:d:586192. Full description at Econpapers || Download paper | |
2021 | Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program. (2021). Vandenbosch, Mark ; Bagga, Charan K ; Bendle, Neil T ; Nastasoiu, Alina ; Navarro, Salvador. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:6:d:10.1007_s11747-021-00782-2. Full description at Econpapers || Download paper | |
2021 | Luxury goods in online retail: How high/low positioning influences consumer processing fluency and preference. (2021). Northey, Gavin ; Chan, Eugene Y. In: Journal of Business Research. RePEc:eee:jbrese:v:132:y:2021:i:c:p:136-145. Full description at Econpapers || Download paper | |
2021 | The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency. (2021). Paramita, Widya ; Tjiptono, Fandy ; Kemper, Joya A ; Septianto, Felix. In: Journal of Business Ethics. RePEc:kap:jbuset:v:174:y:2021:i:2:d:10.1007_s10551-020-04613-2. Full description at Econpapers || Download paper | |
2021 | Making word-of-mouth impactful: Why consumers react more to WOM about experiential than material purchases. (2021). Moore, Sarah G ; Bastos, Wilson. In: Journal of Business Research. RePEc:eee:jbrese:v:130:y:2021:i:c:p:110-123. Full description at Econpapers || Download paper | |
2021 | Housing for Sustainable Societies. Children?s Perception and Satisfaction with Their House in Countries around the World. (2021). Buha, Raluca ; Sveanu, Sorana ; Bacter, Claudia ; Marc, Cristiana. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:16:p:8779-:d:609359. Full description at Econpapers || Download paper | |
2021 | Return policy, No joke: An investigation into the impact of a retailers return policy on consumers decision making. (2021). Harun, Ahasan ; Iyer, Pramod ; Rokonuzzaman, MD. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313540. Full description at Econpapers || Download paper | |
2021 | The power of social influence and customerâfirm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value. (2021). Cambra-Fierro, Jesus ; Melero-Polo, Iguacel ; Gao, Lily. In: Journal of Business Research. RePEc:eee:jbrese:v:125:y:2021:i:c:p:103-119. Full description at Econpapers || Download paper | |
2021 | Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. (2021). Leonidou, Leonidas C ; Larimo, Jorma ; Li, Fangfang. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:1:d:10.1007_s11747-020-00733-3. Full description at Econpapers || Download paper | |
2021 | Examining the Antecedents of User Donation Intentions Toward Social Media Articles: Moderation Effects of Social Contagion. (2021). , Hossin ; Darko, Dennis Fiifi ; Fang, Jiaming ; Asante, Isaac Owusu. In: SAGE Open. RePEc:sae:sagope:v:11:y:2021:i:1:p:21582440211006387. Full description at Econpapers || Download paper | |
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2021 | Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources. (2021). Pereira, Vijay ; Chen, Tom ; Viglia, Giampaolo ; Turnbull, Sarah ; Fletcher-Brown, Judith. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:518-529. Full description at Econpapers || Download paper | |
2021 | Examining the antecedents of idea contribution in online innovation communities: A perspective of creative self-efficacy. (2021). Chen, Jiawen ; Liao, Junyun ; Mou, Jian. In: Technology in Society. RePEc:eee:teinso:v:66:y:2021:i:c:s0160791x21001196. Full description at Econpapers || Download paper | |
2021 | Makersâ relationship network, knowledge acquisition and innovation performance: An empirical analysis from China. (2021). Gao, Xuan ; Li, Zhenhua. In: Technology in Society. RePEc:eee:teinso:v:66:y:2021:i:c:s0160791x21001597. Full description at Econpapers || Download paper | |
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2021 | From self?entertainment to being appreciated: how does social media transfer talent to business?. (2021). Wang, Bingqing ; Li, Mochou ; Ding, Jian ; Chen, Feng. In: Accounting and Finance. RePEc:bla:acctfi:v:61:y:2021:i:5:p:6113-6146. Full description at Econpapers || Download paper | |
2021 | Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods. (2021). Oppewal, Harmen ; Bliemer, Michiel ; Haghani, Milad ; Lancsar, Emily ; Rose, John M. In: Journal of choice modelling. RePEc:eee:eejocm:v:41:y:2021:i:c:s1755534521000555. Full description at Econpapers || Download paper | |
2021 | The Study of Important Marketing Issues: Reflections. (2021). Stremersch, Stefan . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:12-17. Full description at Econpapers || Download paper | |
2021 | The study of important marketing issues in an evolving field. (2021). Wierenga, Berend. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:18-28. Full description at Econpapers || Download paper | |
2021 | Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications. (2021). Haenlein, Michael ; Kohli, Ajay K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:29-31. Full description at Econpapers || Download paper | |
2021 | Consumersâ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives. (2021). Belk, Russell ; Hollebeek, Linda D. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:387-401. Full description at Econpapers || Download paper | |
2021 | Marketing and investor behavior: Insights, introspections, and indications. (2021). Skiera, Bernd ; Borah, Abhishek. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:811-816. Full description at Econpapers || Download paper | |
2021 | How to conduct a bibliometric analysis: An overview and guidelines. (2021). Kumar, Satish ; Donthu, Naveen ; Lim, Weng Marc ; Pandey, Nitesh ; Mukherjee, Debmalya. In: Journal of Business Research. RePEc:eee:jbrese:v:133:y:2021:i:c:p:285-296. Full description at Econpapers || Download paper | |
2021 | Service transformation: How can it be achieved?. (2021). Kaplan, Andreas ; Bujisic, Milos ; Bilgihan, Anil ; Kandampully, Jay ; Shukla, Yupal ; Jarvis, Cheryl Burke. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:219-228. Full description at Econpapers || Download paper | |
2021 | The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapes. (2021). Li, Shaobo ; Fan, Xiucheng ; Jiao, Jinfeng ; Chen, Nuoya. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:612-629. Full description at Econpapers || Download paper | |
2021 | Consumersâ willingness to pay for plants protected by beneficial insects â Evidence from two stated-choice experiments with different subject pools. (2021). Lehberger, Mira ; Gruener, Sven ; Gruner, Sven. In: Food Policy. RePEc:eee:jfpoli:v:102:y:2021:i:c:s0306919221000798. Full description at Econpapers || Download paper | |
2021 | How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention. (2021). Trifu, Andreea ; Melero-Polo, Igucel ; Gao, Lily ; Cambra-Fierro, Jess. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001442. Full description at Econpapers || Download paper | |
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2021 | No One Is Leaving This Time: Social Media Fashion Brand Communities. (2021). Osemeahon, Oseyenbhin Sunday ; Tansu, Aye ; Diachi, Albert Chukwunonso. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:12957-:d:685770. Full description at Econpapers || Download paper | |
2021 | The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels. (2021). Lyulyov, Oleksii ; Kwilinski, Aleksy ; Chen, Yang ; Pimonenko, Tetyana ; Chygryn, Olena. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:24:p:13679-:d:699666. Full description at Econpapers || Download paper | |
2021 | The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance. (2021). Mraek, Pavel ; Milichovsk, Frantiek ; Hadrian, Piotr. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:7:p:3887-:d:527892. Full description at Econpapers || Download paper | |
2021 | Cocreated brand value: theoretical model and propositions. (2021). Hammedi, Wafa ; Clark, Moira K ; Hollebeek, Linda D ; Arvola, Rene. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00235-9. Full description at Econpapers || Download paper | |
2021 | The effect of financial knowledge and financial well-being on investment intention mediated by financial attitude:A study on millennial generation and Gen Z in Malang City. (2021). Djawahir, Achmad Helmy ; Ilyas, Muhammad. In: International Journal of Research in Business and Social Science (2147-4478). RePEc:rbs:ijbrss:v:10:y:2021:i:8:p:175-188. Full description at Econpapers || Download paper | |
2021 | Advancing marketing theory and practice: guidelines for crafting research propositions. (2021). Eggert, Andreas ; Kashyap, Vishal ; Kleinaltenkamp, Michael ; Ulaga, Wolfgang. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00215-x. Full description at Econpapers || Download paper | |
2021 | Assessing and enhancing the impact potential of marketing articles. (2021). Vargo, Stephen L ; Jaakkola, Elina. In: AMS Review. RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00219-7. Full description at Econpapers || Download paper | |
2021 | Effectiveness of loyalty programs. (2021). Bombaij, Nick. In: Other publications TiSEM. RePEc:tiu:tiutis:095c506d-5b5c-4ea3-9b41-ae4b5644bfd9. Full description at Econpapers || Download paper |
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2020 | NEW MARKETING TENDENCIES IN THE ROMANIAN WINE INDUSTRY. (2020). Fuciu, Mircea. In: Studies in Business and Economics. RePEc:blg:journl:v:15:y:2020:i:1:p:31-39. Full description at Econpapers || Download paper | |
2020 | Delimiting disruption: Why Uber is disruptive, but Airbnb is not. (2020). Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:43-55. Full description at Econpapers || Download paper | |
2020 | Introduction to the Special Section: Research for the New Normal. (2020). Kannan, P K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:441-442. Full description at Econpapers || Download paper | |
2020 | Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers || Download paper | |
2020 | Does online retail coupons and memberships create favourable psychological disposition?. (2020). Dwivedi, Yogesh K ; Foroudi, Pantea ; Balakrishnan, Janarthanan. In: Journal of Business Research. RePEc:eee:jbrese:v:116:y:2020:i:c:p:229-244. Full description at Econpapers || Download paper | |
2020 | The personalizationâprivacy paradox in the attention economy. (2020). Cloarec, Julien. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311252. Full description at Econpapers || Download paper | |
2020 | Effects of Corporate Social Responsibility on Firm Performance: Does Customer Satisfaction Matter?. (2020). Huang, Hao-Chen ; Peng, Chi-Lu ; Wei, An-Pin ; Yeh, Shang-Pao. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:18:p:7545-:d:412932. Full description at Econpapers || Download paper | |
2020 | Data-Driven Promotion Planning for Paid Mobile Applications. (2020). Sinha, Amitabh ; Huang, Yan ; Li, Manqi. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:3:p:1007-1029. Full description at Econpapers || Download paper |
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2019 | Social Factors as a Basic Driver of the Digitalization of the Business Models of Railway Companies. (2019). Jaboski, Adam. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:12:p:3367-:d:240743. Full description at Econpapers || Download paper | |
2019 | Does Distance Affect the Role of Nonlocal Subsidiaries on Cluster Firmsâ Innovation? An Empirical Investigation on Chinese Biotechnology Cluster Firms. (2019). Huang, Wei-Chiao ; Xiang, Xiyao. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:23:p:6725-:d:291485. Full description at Econpapers || Download paper | |
2019 | EFFECTS OF INFLUENCE OF ECONOMIC AND TECHNOLOGICAL DEVELOPMENT OF IT SEGMENTS ON DIGITAL TRANSFORMATION OF RETAIL TRADE. (2019). Manukov, Anton ; Bakeev, Murat ; Lola, Inna S. In: HSE Working papers. RePEc:hig:wpaper:102sti2019. Full description at Econpapers || Download paper | |
2019 | Schemi di pagamento e valute virtuali (Payment schemes and virtual currencies). (2019). Bonaiuti, Gianni. In: Moneta e Credito. RePEc:psl:moneta:2019:46. Full description at Econpapers || Download paper | |
2019 | Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach. (2019). Mark, Tanya ; Bulla, Jan ; Maruotti, Antonello. In: METRON. RePEc:spr:metron:v:77:y:2019:i:1:d:10.1007_s40300-019-00150-9. Full description at Econpapers || Download paper | |
2019 | Verkauftes Internet. Zur sozial-ökologischen Gestaltung digitaler Räume. (2019). Rehak, Rainer ; Frick, Vivian. In: EconStor Open Access Articles. RePEc:zbw:espost:228722. Full description at Econpapers || Download paper |
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2018 | The influence of audience characteristics on the effectiveness of brand placement memory. (2018). Natarajan, Thamaraiselvan ; Kasilingam, Dharun Lingam ; Jublee, Daniel Inbaraj ; Stephen, Gladys ; Balasubramaniam, Senthil Arasu. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:134-149. Full description at Econpapers || Download paper | |
2018 | Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats. (2018). Braak, Anne Ter ; Deleersnyder, Barbara. In: Journal of Retailing. RePEc:eee:jouret:v:94:y:2018:i:3:p:312-327. Full description at Econpapers || Download paper | |
2018 | Employee Volunteering Meaningfulness and Organizational Citizenship Behavior: Exploring the Effects of Organizational Support, Pride, and Trust. (2018). Chung, Yang Woon ; Im, Seunghee. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:12:p:4835-:d:191462. Full description at Econpapers || Download paper | |
2018 | A typology of brand alliances and consumer awareness of brand alliance integration. (2018). Chatterjee, Rabik Ar ; Ruth, Julie A ; Venkatesh, R ; Newmeyer, Casey E. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:3:d:10.1007_s11002-018-9467-4. Full description at Econpapers || Download paper | |
2018 | Flexible estimation of time-varying effects for frequently purchased retail goods: a modeling approach based on household panel data. (2018). Baumgartner, Bernhard ; Steiner, Winfried J ; Kneib, Thomas ; Guhl, Daniel. In: OR Spectrum: Quantitative Approaches in Management. RePEc:spr:orspec:v:40:y:2018:i:4:d:10.1007_s00291-018-0530-6. Full description at Econpapers || Download paper |