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IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
2008 | 0 | 0.49 | 0.06 | 0 | 16 | 16 | 216 | 1 | 1 | 0 | 0 | 0 | 1 | 0.06 | 0.23 | |||
2009 | 0.38 | 0.47 | 1.72 | 0.38 | 30 | 46 | 898 | 79 | 80 | 16 | 6 | 16 | 6 | 78 | 98.7 | 64 | 2.13 | 0.23 |
2010 | 0.72 | 0.48 | 1.89 | 0.72 | 24 | 70 | 492 | 132 | 212 | 46 | 33 | 46 | 33 | 120 | 90.9 | 42 | 1.75 | 0.21 |
2011 | 0.59 | 0.52 | 0.71 | 0.59 | 25 | 95 | 372 | 67 | 279 | 54 | 32 | 70 | 41 | 25 | 37.3 | 4 | 0.16 | 0.24 |
2012 | 0.33 | 0.51 | 0.75 | 0.61 | 21 | 116 | 654 | 87 | 366 | 49 | 16 | 95 | 58 | 34 | 39.1 | 2 | 0.1 | 0.22 |
2013 | 0.74 | 0.56 | 1.15 | 0.75 | 23 | 139 | 533 | 160 | 526 | 46 | 34 | 116 | 87 | 69 | 43.1 | 18 | 0.78 | 0.24 |
2014 | 0.59 | 0.55 | 1.11 | 0.81 | 20 | 159 | 545 | 177 | 703 | 44 | 26 | 123 | 100 | 52 | 29.4 | 1 | 0.05 | 0.23 |
2015 | 0.81 | 0.55 | 1.46 | 0.9 | 19 | 178 | 232 | 259 | 962 | 43 | 35 | 113 | 102 | 53 | 20.5 | 0 | 0.23 | |
2016 | 1.21 | 0.53 | 1.96 | 1.31 | 25 | 203 | 350 | 398 | 1360 | 39 | 47 | 108 | 141 | 72 | 18.1 | 14 | 0.56 | 0.21 |
2017 | 1 | 0.55 | 1.91 | 1.48 | 30 | 233 | 395 | 446 | 1806 | 44 | 44 | 108 | 160 | 63 | 14.1 | 8 | 0.27 | 0.21 |
2018 | 1.18 | 0.57 | 2.1 | 1.55 | 32 | 265 | 206 | 556 | 2362 | 55 | 65 | 117 | 181 | 84 | 15.1 | 6 | 0.19 | 0.24 |
2019 | 1.29 | 0.6 | 2.26 | 1.66 | 35 | 300 | 220 | 677 | 3039 | 62 | 80 | 126 | 209 | 113 | 16.7 | 9 | 0.26 | 0.24 |
2020 | 1.48 | 0.73 | 2.88 | 1.82 | 32 | 332 | 168 | 956 | 3995 | 67 | 99 | 141 | 257 | 113 | 11.8 | 37 | 1.16 | 0.34 |
2021 | 2.37 | 1.02 | 3.45 | 2.25 | 33 | 365 | 51 | 1260 | 5255 | 67 | 159 | 154 | 346 | 126 | 10 | 14 | 0.42 | 0.38 |
IF: | Two years Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for all series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Five years Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2014 | Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Hollebeek, Linda D ; Brodie, Roderick J ; Glynn, Mark S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165. Full description at Econpapers || Download paper | 256 |
2 | 2012 | Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). de Vries, Lisette ; PEter, ; Gensler, Sonja. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91. Full description at Econpapers || Download paper | 202 |
3 | 2014 | What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). King, Robert Allen ; Bush, Victoria D ; Racherla, Pradeep . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183. Full description at Econpapers || Download paper | 130 |
4 | 2012 | Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wang, Xia ; Wei, Yujie ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208. Full description at Econpapers || Download paper | 129 |
5 | 2009 | Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Neslin, Scott A ; Shankar, Venkatesh. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81. Full description at Econpapers || Download paper | 128 |
6 | 2013 | Managing Brands in the Social Media Environment. (2013). Gensler, Sonja ; Wiertz, Caroline ; Liu-Thompkins, Yuping ; Volckner, Franziska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256. Full description at Econpapers || Download paper | 126 |
7 | 2009 | An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Calder, Bobby J ; Schaedel, Ute ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331. Full description at Econpapers || Download paper | 117 |
8 | 2010 | Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120. Full description at Econpapers || Download paper | 106 |
9 | 2009 | Flow Online: Lessons Learned and Future Prospects. (2009). Hoffman, Donna L ; Novak, Thomas P. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34. Full description at Econpapers || Download paper | 103 |
10 | 2009 | Does Chatter Matter? The Impact of User-Generated Content on Music Sales. (2009). Dhar, Vasant ; Chang, Elaine A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:300-307. Full description at Econpapers || Download paper | 94 |
11 | 2013 | Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Wege, Egbert ; Haenlein, Michael ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280. Full description at Econpapers || Download paper | 93 |
12 | 2010 | Crafting Integrated Multichannel Retailing Strategies. (2010). Zhang, Jie ; Weitz, Barton A ; Steenburgh, Thomas J ; Kushwaha, Tarun ; Irvin, John W ; Farris, Paul W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180. Full description at Econpapers || Download paper | 88 |
13 | 2012 | How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Smith, Andrew N ; Yongjian, Chen ; Fischer, Eileen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113. Full description at Econpapers || Download paper | 82 |
14 | 2009 | Mobile Marketing: A Synthesis and Prognosis. (2009). Shankar, Venkatesh ; Balasubramanian, Sridhar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:118-129. Full description at Econpapers || Download paper | 81 |
15 | 2011 | Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Herzenstein, Michal ; Andrews, Rick L ; Dholakia, Utpal M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36. Full description at Econpapers || Download paper | 79 |
16 | 2013 | Social Media Metrics ââ¬â A Framework and Guidelines for Managing Social Media. (2013). Peters, Kay ; Pauwels, Koen ; Ognibeni, Bjorn ; Kaplan, Andreas M ; Chen, Yubo . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298. Full description at Econpapers || Download paper | 79 |
17 | 2013 | Consumer Power: Evolution in the Digital Age. (2013). Labrecque, Lauren I ; Hofacker, Charles F ; Novak, Thomas P ; Mathwick, Charla ; Dem, Jonas Vor. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269. Full description at Econpapers || Download paper | 76 |
18 | 2014 | Fostering Consumerââ¬âBrand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148. Full description at Econpapers || Download paper | 72 |
19 | 2011 | The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Wang, QI ; Fay, Scott. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94. Full description at Econpapers || Download paper | 65 |
20 | 2013 | Social Commerce: A Contingency Framework for Assessing Marketing Potential. (2013). Spann, Martin ; Hoffman, Donna L ; Hennig-Thurau, Thorsten ; de Valck, Kristine ; Yadav, Manjit S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:311-323. Full description at Econpapers || Download paper | 60 |
21 | 2016 | Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Morrissey, Shawn ; Holland, Steve ; Rizley, Ross ; Ramanathan, Suresh ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48. Full description at Econpapers || Download paper | 59 |
22 | 2017 | Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Yim, Mark Yi-Cheon ; Sauer, Paul L ; Chu, Shu-Chuan . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103. Full description at Econpapers || Download paper | 58 |
23 | 2008 | Adoption of Virtual Try-on technology for online apparel shopping. (2008). Kim, Jiyeon ; Forsythe, Sandra . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59. Full description at Econpapers || Download paper | 58 |
24 | 2011 | The Effectiveness of Branded Mobile Phone Apps. (2011). Bellman, Steven ; Varan, Duane ; Robinson, Jennifer A ; Treleaven-Hassard, Shiree ; Potter, Robert F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:4:p:191-200. Full description at Econpapers || Download paper | 57 |
25 | 2010 | Consumer Behavior in a Multichannel, Multimedia Retailing Environment. (2010). Dholakia, Utpal M ; Taylor, Earl ; Stewart, David ; Rindfleisch, Aric ; Reeves, Randy ; Kahn, Barbara E. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:86-95. Full description at Econpapers || Download paper | 56 |
26 | 2012 | Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234. Full description at Econpapers || Download paper | 56 |
27 | 2009 | A Hierarchical Marketing Communications Model of Online and Offline Media Synergies. (2009). Naik, Prasad A ; Peters, Kay. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:288-299. Full description at Econpapers || Download paper | 53 |
28 | 2013 | Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Jimenez, Fernando R ; Mendoza, Norma A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235. Full description at Econpapers || Download paper | 50 |
29 | 2017 | The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Verhoef, Peter C ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43. Full description at Econpapers || Download paper | 49 |
30 | 2016 | Gamification and Mobile Marketing Effectiveness. (2016). Hofacker, Charles F ; Donaldson, Jeff ; Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36. Full description at Econpapers || Download paper | 47 |
31 | 2009 | Interactive Services: A Framework, Synthesis and Research Directions. (2009). Bolton, Ruth ; Saxena-Iyer, Shruti. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:91-104. Full description at Econpapers || Download paper | 47 |
32 | 2012 | Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). van Noort, Guda ; Willemsen, Lotte M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140. Full description at Econpapers || Download paper | 47 |
33 | 2016 | Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Zubcsek, Peter Pal ; Bart, Yakov ; Grewal, Dhruv . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14. Full description at Econpapers || Download paper | 46 |
34 | 2017 | Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26. Full description at Econpapers || Download paper | 46 |
35 | 2009 | Online Trust: State of the Art, New Frontiers, and Research Potential. (2009). Urban, Glen L ; Lorenzon, Antonio ; Amyx, Cinda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:179-190. Full description at Econpapers || Download paper | 45 |
36 | 2015 | A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27. Full description at Econpapers || Download paper | 45 |
37 | 2008 | Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons. (2008). Dickinger, Astrid ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:3:p:23-39. Full description at Econpapers || Download paper | 45 |
38 | 2013 | Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Marchand, Andre ; Hennig-Thurau, Thorsten. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157. Full description at Econpapers || Download paper | 44 |
39 | 2009 | Interactivitys Unanticipated Consequences for Marketers and Marketing. (2009). Deighton, John ; Kornfeld, Leora. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:4-10. Full description at Econpapers || Download paper | 42 |
40 | 2010 | CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions. (2010). Verhoef, Peter C ; Ganesan, Shankar ; Krafft, Manfred ; Malthouse, Edward C ; McAlister, Leigh ; Venkatesan, Rajkumar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:121-137. Full description at Econpapers || Download paper | 42 |
41 | 2017 | A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54. Full description at Econpapers || Download paper | 41 |
42 | 2010 | Strategic Online and Offline Retail Pricing: A Review and Research Agenda. (2010). Grewal, Dhruv ; Tolerico, Stephen ; Song, Reo ; Ratchford, Brian ; Kannan, P K ; Kalyanam, Kirthi ; Janakiraman, Ramkumar . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:138-154. Full description at Econpapers || Download paper | 39 |
43 | 2019 | Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Macky, Keith ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41. Full description at Econpapers || Download paper | 39 |
44 | 2009 | Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing. (2009). Bucklin, Randolph E ; Sismeiro, Catarina. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:35-48. Full description at Econpapers || Download paper | 38 |
45 | 2010 | An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. (2010). Chintagunta, Pradeep ; Cebollada-Calvo, Jose-Javier ; Arce-Urriza, Marta ; Chu, Junhong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:4:p:251-268. Full description at Econpapers || Download paper | 37 |
46 | 2011 | Online Personal Branding: Processes, Challenges, and Implications. (2011). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:37-50. Full description at Econpapers || Download paper | 37 |
47 | 2009 | New Communications Approaches in Marketing: Issues and Research Directions. (2009). Winer, Russell S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:108-117. Full description at Econpapers || Download paper | 36 |
48 | 2015 | The Effects of Adopting and Using a Brands Mobile Application on Customers Subsequent Purchase Behavior. (2015). Jung, SU ; Malthouse, Edward C ; Wang, Rebecca Jen-Hui. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:28-41. Full description at Econpapers || Download paper | 36 |
49 | 2012 | Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:244-255. Full description at Econpapers || Download paper | 35 |
50 | 2009 | Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions. (2009). Blattberg, Robert C ; Neslin, Scott A ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:157-168. Full description at Econpapers || Download paper | 35 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2014 | Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Hollebeek, Linda D ; Brodie, Roderick J ; Glynn, Mark S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165. Full description at Econpapers || Download paper | 163 |
2 | 2012 | Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). de Vries, Lisette ; PEter, ; Gensler, Sonja. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91. Full description at Econpapers || Download paper | 105 |
3 | 2012 | Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wang, Xia ; Wei, Yujie ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208. Full description at Econpapers || Download paper | 65 |
4 | 2009 | An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Calder, Bobby J ; Schaedel, Ute ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331. Full description at Econpapers || Download paper | 61 |
5 | 2014 | What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). King, Robert Allen ; Bush, Victoria D ; Racherla, Pradeep . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183. Full description at Econpapers || Download paper | 55 |
6 | 2013 | Managing Brands in the Social Media Environment. (2013). Gensler, Sonja ; Wiertz, Caroline ; Liu-Thompkins, Yuping ; Volckner, Franziska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256. Full description at Econpapers || Download paper | 54 |
7 | 2017 | Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Yim, Mark Yi-Cheon ; Sauer, Paul L ; Chu, Shu-Chuan . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103. Full description at Econpapers || Download paper | 50 |
8 | 2013 | Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Wege, Egbert ; Haenlein, Michael ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280. Full description at Econpapers || Download paper | 44 |
9 | 2014 | Fostering Consumerââ¬âBrand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148. Full description at Econpapers || Download paper | 38 |
10 | 2013 | Social Media Metrics ââ¬â A Framework and Guidelines for Managing Social Media. (2013). Peters, Kay ; Pauwels, Koen ; Ognibeni, Bjorn ; Kaplan, Andreas M ; Chen, Yubo . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298. Full description at Econpapers || Download paper | 37 |
11 | 2017 | The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Verhoef, Peter C ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43. Full description at Econpapers || Download paper | 37 |
12 | 2009 | Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Neslin, Scott A ; Shankar, Venkatesh. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81. Full description at Econpapers || Download paper | 37 |
13 | 2009 | Flow Online: Lessons Learned and Future Prospects. (2009). Hoffman, Donna L ; Novak, Thomas P. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34. Full description at Econpapers || Download paper | 36 |
14 | 2019 | Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Macky, Keith ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41. Full description at Econpapers || Download paper | 36 |
15 | 2012 | How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Smith, Andrew N ; Yongjian, Chen ; Fischer, Eileen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113. Full description at Econpapers || Download paper | 34 |
16 | 2010 | Crafting Integrated Multichannel Retailing Strategies. (2010). Zhang, Jie ; Weitz, Barton A ; Steenburgh, Thomas J ; Kushwaha, Tarun ; Irvin, John W ; Farris, Paul W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180. Full description at Econpapers || Download paper | 33 |
17 | 2019 | Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Spence, Charles ; Velasco, Carlos ; Petit, Olivia. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61. Full description at Econpapers || Download paper | 33 |
18 | 2010 | Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120. Full description at Econpapers || Download paper | 31 |
19 | 2017 | A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54. Full description at Econpapers || Download paper | 31 |
20 | 2017 | Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26. Full description at Econpapers || Download paper | 31 |
21 | 2020 | Transforming the Customer Experience Through New Technologies. (2020). Shankar, Venkatesh ; Kraume, Karsten ; Schmitt, Bernd ; Kroschke, Mirja ; Hoyer, Wayne D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71. Full description at Econpapers || Download paper | 30 |
22 | 2016 | Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Morrissey, Shawn ; Holland, Steve ; Rizley, Ross ; Ramanathan, Suresh ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48. Full description at Econpapers || Download paper | 30 |
23 | 2013 | Social Commerce: A Contingency Framework for Assessing Marketing Potential. (2013). Spann, Martin ; Hoffman, Donna L ; Hennig-Thurau, Thorsten ; de Valck, Kristine ; Yadav, Manjit S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:311-323. Full description at Econpapers || Download paper | 29 |
24 | 2013 | Consumer Power: Evolution in the Digital Age. (2013). Labrecque, Lauren I ; Hofacker, Charles F ; Novak, Thomas P ; Mathwick, Charla ; Dem, Jonas Vor. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269. Full description at Econpapers || Download paper | 29 |
25 | 2011 | The Effectiveness of Branded Mobile Phone Apps. (2011). Bellman, Steven ; Varan, Duane ; Robinson, Jennifer A ; Treleaven-Hassard, Shiree ; Potter, Robert F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:4:p:191-200. Full description at Econpapers || Download paper | 29 |
26 | 2008 | Adoption of Virtual Try-on technology for online apparel shopping. (2008). Kim, Jiyeon ; Forsythe, Sandra . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59. Full description at Econpapers || Download paper | 29 |
27 | 2016 | Gamification and Mobile Marketing Effectiveness. (2016). Hofacker, Charles F ; Donaldson, Jeff ; Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36. Full description at Econpapers || Download paper | 29 |
28 | 2011 | Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Herzenstein, Michal ; Andrews, Rick L ; Dholakia, Utpal M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36. Full description at Econpapers || Download paper | 29 |
29 | 2012 | Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234. Full description at Econpapers || Download paper | 27 |
30 | 2013 | Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Jimenez, Fernando R ; Mendoza, Norma A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235. Full description at Econpapers || Download paper | 27 |
31 | 2011 | The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Wang, QI ; Fay, Scott. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94. Full description at Econpapers || Download paper | 26 |
32 | 2015 | A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27. Full description at Econpapers || Download paper | 26 |
33 | 2017 | Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Novak, Tom ; Verhoef, Peter C ; Hu, Mandy Mantian ; Hoffman, Donna L ; Fong, Nathan ; Datta, Hannes ; Bart, Yakov ; Andrews, Michelle ; Abhishek, Vibhanshu ; Luo, Xueming ; Zhang, Yuchi ; Kannan, P K ; Rand, William ; Stephen, Andrew T. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8. Full description at Econpapers || Download paper | 25 |
34 | 2018 | Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice. (2018). Barwitz, Niklas ; Maas, Peter . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:116-133. Full description at Econpapers || Download paper | 24 |
35 | 2016 | Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Zubcsek, Peter Pal ; Bart, Yakov ; Grewal, Dhruv . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14. Full description at Econpapers || Download paper | 24 |
36 | 2009 | Mobile Marketing: A Synthesis and Prognosis. (2009). Shankar, Venkatesh ; Balasubramanian, Sridhar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:118-129. Full description at Econpapers || Download paper | 22 |
37 | 2017 | Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase. (2017). Kim, Mingyung ; Trivedi, Minakshi ; Choi, Jeonghye . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:55-68. Full description at Econpapers || Download paper | 21 |
38 | 2010 | Consumer Behavior in a Multichannel, Multimedia Retailing Environment. (2010). Dholakia, Utpal M ; Taylor, Earl ; Stewart, David ; Rindfleisch, Aric ; Reeves, Randy ; Kahn, Barbara E. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:86-95. Full description at Econpapers || Download paper | 21 |
39 | 2009 | Does Chatter Matter? The Impact of User-Generated Content on Music Sales. (2009). Dhar, Vasant ; Chang, Elaine A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:300-307. Full description at Econpapers || Download paper | 20 |
40 | 2015 | The Effects of Adopting and Using a Brands Mobile Application on Customers Subsequent Purchase Behavior. (2015). Jung, SU ; Malthouse, Edward C ; Wang, Rebecca Jen-Hui. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:28-41. Full description at Econpapers || Download paper | 20 |
41 | 2016 | The Psychological Mechanism of Brand Co-creation Engagement. (2016). Hsieh, Sara H ; Chang, Aihwa . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:33:y:2016:i:c:p:13-26. Full description at Econpapers || Download paper | 19 |
42 | 2012 | Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). van Noort, Guda ; Willemsen, Lotte M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140. Full description at Econpapers || Download paper | 19 |
43 | 2017 | Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads. (2017). Belanche, Daniel ; Perez-Rueda, Alfredo ; Flavian, Carlos. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:37:y:2017:i:c:p:75-88. Full description at Econpapers || Download paper | 19 |
44 | 2016 | Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:33:y:2016:i:c:p:27-42. Full description at Econpapers || Download paper | 19 |
45 | 2012 | Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:244-255. Full description at Econpapers || Download paper | 18 |
46 | 2013 | Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Marchand, Andre ; Hennig-Thurau, Thorsten. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157. Full description at Econpapers || Download paper | 18 |
47 | 2010 | An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. (2010). Chintagunta, Pradeep ; Cebollada-Calvo, Jose-Javier ; Arce-Urriza, Marta ; Chu, Junhong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:4:p:251-268. Full description at Econpapers || Download paper | 18 |
48 | 2011 | Online Personal Branding: Processes, Challenges, and Implications. (2011). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:37-50. Full description at Econpapers || Download paper | 18 |
49 | 2009 | Antecedents of Online Reviews Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers. (2009). Park, Cheol ; Lee, Thae Min. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:332-340. Full description at Econpapers || Download paper | 18 |
50 | 2017 | Permission Marketing and Privacy Concerns ââ¬â Why Do Customers (Not) Grant Permissions?. (2017). Krafft, Manfred ; Verhoef, Peter C ; Arden, Christine M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:39-54. Full description at Econpapers || Download paper | 18 |
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2021 | Managing loyalty program communications in the digital era: Does culture matter?. (2021). Yu, Irina Y ; Chan, Haksin ; Zeng, Kevin J ; Yang, Morgan X. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000424. Full description at Econpapers || Download paper | |
2021 | . Full description at Econpapers || Download paper | |
2021 | Certainty in Language Increases Consumer Engagement on Social Media. (2021). Warren, Caleb ; Leonhardt, James M ; Pezzuti, Todd. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:32-46. Full description at Econpapers || Download paper | |
2021 | The classification of online consumer reviews: A systematic literature review and integrative framework. (2021). Zheng, Lili. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:226-251. Full description at Econpapers || Download paper | |
2021 | Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making. (2021). Bergner, Anouk ; Hildebrand, Christian. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-020-00753-z. Full description at Econpapers || Download paper | |
2021 | Managing the effectiveness of e-commerce platforms in a pandemic. (2021). Thuy, Lobel Trong. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312959. Full description at Econpapers || Download paper | |
2021 | Do myriad e-channels always create value for customers? A dynamic analysis of the perceived value of a digital information product during the usage phase. (2021). Lombart, Cindy ; Rivire, Arnaud ; Mencarelli, Rmi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s096969892100240x. Full description at Econpapers || Download paper | |
2021 | Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailers own channels. (2021). Wieringa, Jaap ; Maier, Erik. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:311-328. Full description at Econpapers || Download paper | |
2021 | Mobile-assisted showroomers: Understanding their purchase journey and personalities. (2021). Tuzovic, Sven ; Fiestas, Jorge Carlos. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312881. Full description at Econpapers || Download paper | |
2021 | Factors affecting luxury consumersââ¬â¢ webrooming intention: A moderated-mediation approach. (2021). Jain, Sheetal ; Shankar, Amit. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s096969892031314x. Full description at Econpapers || Download paper | |
2021 | Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention. (2021). Ho, Jo Ann ; Ng, Siew Imm ; Basha, Norazlyn Kamal ; Aw, Eugene Cheng-Xi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313369. Full description at Econpapers || Download paper | |
2021 | Online Buyers and Open Innovation: Security, Experience, and Satisfaction. (2021). Ramos-Escobar, Elva Alicia ; Gallardo-Vazquez, Dolores ; Valdez-Juarez, Luis Enrique. In: JOItmC. RePEc:gam:joitmc:v:7:y:2021:i:1:p:37-:d:482289. Full description at Econpapers || Download paper | |
2021 | Multichannel search patterns and webrooming behaviours in the service industries: the case of motor insurance. (2021). Tracogna, Andrea ; Tun-I Hu, . In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2021:y:2021:i:1:d:10.1007_s43039-021-00021-0. Full description at Econpapers || Download paper | |
2021 | Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model. (2021). Molla-Descals, Alejandro ; Frasquet, Marta ; Chimborazo-Azogue, Luis-Edwin ; Miquel-Romero, Maria-Jose. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:13:p:7288-:d:584895. Full description at Econpapers || Download paper | |
2021 | Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework. (2021). Miquel-Romero, Maria-Jose ; Frasquet, Marta. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002058. Full description at Econpapers || Download paper | |
2021 | This Way Up: The Effectiveness of Mobile Vertical Video Marketing. (2021). Slabbinck, Hendrik ; Mulier, Lana ; Vermeir, Iris. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:55:y:2021:i:c:p:1-15. Full description at Econpapers || Download paper | |
2021 | Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA. (2021). Ponzoa, Jose M ; Erdmann, Anett . In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:162:y:2021:i:c:s0040162520311999. Full description at Econpapers || Download paper | |
2021 | Geography as branding: Descriptive evidence from Taobao. (2021). Chintagunta, Pradeep ; Chu, Junhong. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:19:y:2021:i:1:d:10.1007_s11129-020-09232-9. Full description at Econpapers || Download paper | |
2021 | Understanding videos at scale: How to extract insights for business research. (2021). Heitmann, Mark ; Schikowsky, Amos ; Hartmann, Jochen ; Schwenzow, Jasper. In: Journal of Business Research. RePEc:eee:jbrese:v:123:y:2021:i:c:p:367-379. Full description at Econpapers || Download paper | |
2021 | Is the Buzz on? â A Buzz Detection System for Viral Posts in Social Media. (2021). Strufe, Thorsten ; Deusser, Clemens ; Hinz, Oliver ; Jansen, Nora. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:1-17. Full description at Econpapers || Download paper | |
2021 | Managing relationships on social media in business-to-business organisations. (2021). Cartwright, Severina ; Archer-Brown, Chris ; Davies, Iain. In: Journal of Business Research. RePEc:eee:jbrese:v:125:y:2021:i:c:p:120-134. Full description at Econpapers || Download paper | |
2021 | Founders uses of digital networks for resource acquisition: Extending network theory online. (2021). Smith, Claudia G. In: Journal of Business Research. RePEc:eee:jbrese:v:125:y:2021:i:c:p:466-482. Full description at Econpapers || Download paper | |
2021 | From Interactivity to Brand Preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community. (2021). Zhu, Junxuan ; Hua, Ying ; Li, Miao. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:2:p:625-:d:478227. Full description at Econpapers || Download paper | |
2021 | The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric. (2021). Guo, Rui ; Huang, Chaohua. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00213-7. Full description at Econpapers || Download paper | |
2021 | Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model. (2021). Xue, Lin-Lin ; Morrison, Alastair M ; Shen, Ching-Cheng ; Kuo, Li-Wen. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:5:p:2781-:d:510684. Full description at Econpapers || Download paper | |
2021 | Transmission of Place Branding Values through Experiential Events: Wine BC Case Study. (2021). Zamarreo-Aramendia, Gorka ; Cruz-Ruiz, Elena ; Cristofol, F J. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:6:p:3002-:d:513933. Full description at Econpapers || Download paper | |
2021 | Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing. (2021). van Noort, Guda ; Neijens, Peter C ; Willemsen, Lotte M ; Mazerant, Komala. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:15-31. Full description at Econpapers || Download paper | |
2021 | Customersââ¬â¢ service-related engagement, experience, and behavioral intent: Moderating role of age. (2021). Hollebeek, Linda D ; Rather, Raouf Ahmad. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000199. Full description at Econpapers || Download paper | |
2021 | Cocreated brand value: theoretical model and propositions. (2021). Hammedi, Wafa ; Clark, Moira K ; Hollebeek, Linda D ; Arvola, Rene. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00235-9. Full description at Econpapers || Download paper | |
2021 | Engagement behavior and financial well-being: The effect of message framing in online pension communication. (2021). Hoet, Chantal ; Post, Thomas ; Bruggen, Elisabeth ; Eberhardt, Wiebke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:448-471. Full description at Econpapers || Download paper | |
2021 | Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources. (2021). Pereira, Vijay ; Chen, Tom ; Viglia, Giampaolo ; Turnbull, Sarah ; Fletcher-Brown, Judith. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:518-529. Full description at Econpapers || Download paper | |
2021 | Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing. (2021). Lahuerta-Otero, Eva ; Aljarah, Ahmad ; Sawaftah, Dima ; al Jarah, Ahmad. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:18:p:10266-:d:635224. Full description at Econpapers || Download paper | |
2021 | Brand experience and consumers social interactive engagement with brand page: An integrated-marketing perspective. (2021). Gregory, Gary ; Ha, Quan ; Ngo, Liem Viet ; Ba, Huynh ; Paramita, Widya. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921001776. Full description at Econpapers || Download paper | |
2021 | Modelling the Service Experience Encounters Using User-Generated Content: A Text Mining Approach. (2021). Ilavarasan, Vigneswara P ; Kumar, Sunil ; Kar, Arpan Kumar. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:22:y:2021:i:4:d:10.1007_s40171-021-00279-5. Full description at Econpapers || Download paper | |
2021 | Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation. (2021). Hamzah, Zalfa Laili ; Mohd, Noor Akma ; Waqas, Muhammad. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:106-120. Full description at Econpapers || Download paper | |
2021 | Gender Differences in the Perception of Selected Aspectsof Social Media as Part of Ecommerce Activities during a Pandemic. (2021). Fedorko, Richard. In: GATR Journals. RePEc:gtr:gatrjs:jmmr286. Full description at Econpapers || Download paper | |
2021 | Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience. (2021). Ji, Ran ; Jiao, Chunlan ; Chen, XI ; Li, YU. In: SAGE Open. RePEc:sae:sagope:v:11:y:2021:i:4:p:21582440211052256. Full description at Econpapers || Download paper | |
2021 | Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective. (2021). Koob, Clemens. In: PLOS ONE. RePEc:plo:pone00:0249457. Full description at Econpapers || Download paper | |
2021 | Analyzing the impact of review recency on helpfulness through econometric modeling. (2021). Kapur, P K ; Aggarwal, Anu G ; Aakash, Aakash ; Tandon, Abhishek. In: International Journal of System Assurance Engineering and Management. RePEc:spr:ijsaem:v:12:y:2021:i:1:d:10.1007_s13198-020-00992-x. Full description at Econpapers || Download paper | |
2021 | The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments. (2021). Rojas, Andrea ; Goic, Marcel ; Saavedra, Ignacio. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:55:y:2021:i:c:p:118-145. Full description at Econpapers || Download paper | |
2021 | Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective. (2021). Tran, Trang P ; Taylor, Erik C ; Mai, Enping Shirley. In: Journal of Business Research. RePEc:eee:jbrese:v:125:y:2021:i:c:p:239-251. Full description at Econpapers || Download paper | |
2021 | Thereâs an app for that! understanding the drivers of mobile application downloads. (2021). van Bruggen, Gerrit H ; Ataman, Berk M ; Gokgoz, Zeynep Aydin. In: Journal of Business Research. RePEc:eee:jbrese:v:123:y:2021:i:c:p:423-437. Full description at Econpapers || Download paper | |
2021 | Branded app atmospherics: Examining the effect of pleasureââ¬âarousalââ¬âdominance in brand relationship building. (2021). Tseng, Timmy H ; Lee, Crystal T ; Hsieh, Sara H. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000485. Full description at Econpapers || Download paper | |
2021 | How to achieve consumer continuance intention toward branded appsââ¬âfrom the consumerââ¬âbrand engagement perspective. (2021). Haiying, DU ; Qing, Tang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000527. Full description at Econpapers || Download paper | |
2021 | Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. (2021). , Peeter ; Eelen, Jiska ; Eigenraam, Anniek W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:54:y:2021:i:c:p:53-68. Full description at Econpapers || Download paper | |
2021 | A study on the downloading intention of fashion retailersâ apps. (2021). Llorens, Miguel ; Hernandez, Adolfo. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00117-8. Full description at Econpapers || Download paper | |
2021 | Determinants of Fan Engagement in Social Media-Based Brand Communities: A Brand Relationship Quality Perspective. (2021). Koh, Joon ; Jiao, Yongbing ; Lou, Liguo. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:11:p:6117-:d:564751. Full description at Econpapers || Download paper | |
2021 | Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics. (2021). , Tammo ; Breugelmans, Els ; Vafainia, Saeid. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:4:d:10.1007_s11002-021-09565-9. Full description at Econpapers || Download paper | |
2021 | Instagram Usersâ Information Acceptance Process for Food-Content. (2021). Namkung, Young ; Kang, Jee-Won ; Lee, Hee-Min. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:5:p:2638-:d:508563. Full description at Econpapers || Download paper | |
2021 | Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis. (2021). Bastidas-Manzano, Ana-Belen ; Casado-Aranda, Luis-Alberto ; Sanchez-Fernandez, Juan. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:3:p:1589-:d:492054. Full description at Econpapers || Download paper | |
2021 | Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study). (2021). James, Russell N ; Bao, Forrest S ; Fang, Dan ; Jai, Tun-Min ; Cai, Weidong ; Chen, Tianwen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:66-79. Full description at Econpapers || Download paper | |
2021 | Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes. (2021). Baharun, Rohaizat ; Zafir, Nor ; Alsharif, Ahmed H ; Abbas, Alhamzah F ; Ali, Javed ; Mansor, Aida Azlina ; Hashem, Alharthi Rami. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:11:p:6488-:d:570310. Full description at Econpapers || Download paper | |
2021 | Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences. (2021). Nemkova, Ekaterina ; Dickenson, Peter ; Souchon, Anne L ; Efrat, Kalanit. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:601-613. Full description at Econpapers || Download paper | |
2021 | Self-Service Technologies (SSTs)âThe Next Frontier in Service Excellence: Implications for Tourism Industry. (2021). Safaeimanesh, Farzad ; Kili, Hasan ; Alipour, Habib. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:5:p:2604-:d:508237. Full description at Econpapers || Download paper | |
2021 | Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study. (2021). Dhir, Amandeep ; Talwar, Shalini ; Kaur, Puneet ; Scuotto, Veronica. In: Journal of Business Research. RePEc:eee:jbrese:v:131:y:2021:i:c:p:25-39. Full description at Econpapers || Download paper | |
2021 | Examining the influence of cultural and ethical ideology on consumersââ¬â¢ perceptions about the ethics of online retailers and its effects on their loyalty. (2021). Abdelmoety, Ziad Hassan ; Agag, Gomaa ; Aboul-Dahab, Sameh. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001259. Full description at Econpapers || Download paper | |
2021 | Greenwash and green purchase behavior: an environmentally sustainable perspective. (2021). Shafiq, Kashif ; Imran, Muhammad ; Hyder, Zeeshan ; Hameed, Irfan. In: Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development. RePEc:spr:endesu:v:23:y:2021:i:9:d:10.1007_s10668-020-01202-1. Full description at Econpapers || Download paper | |
2021 | Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness. (2021). Perez-Ruiz, Pilar ; Buzova, Daniela ; Sanz-Blas, Silvia. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:162:y:2021:i:c:s0040162520311768. Full description at Econpapers || Download paper | |
2021 | The impact of customer experience on consumer purchase intention in cross-border E-commerceââ¬âââ¬âTaking network structural embeddedness as mediator variable. (2021). Yang, Yunpeng ; Chen, Nan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313527. Full description at Econpapers || Download paper | |
2021 | A netnographical approach to typologizing customer engagement and corporate misconduct. (2021). Han, Xiaoyun ; Prentice, Catherine ; Hua, Lian-Lian. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313746. Full description at Econpapers || Download paper | |
2021 | Going on a journey: A review of the customer journey literature. (2021). Tueanrat, Yanika ; Alamanos, Eleftherios ; Papagiannidis, Savvas. In: Journal of Business Research. RePEc:eee:jbrese:v:125:y:2021:i:c:p:336-353. Full description at Econpapers || Download paper | |
2021 | The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention. (2021). Soutar, Geoff ; Basha, Norazlyn Kamal ; Ng, Siew Imm ; Cheah, Jun-Hwa ; Lim, Xin-Jean. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:168:y:2021:i:c:s0040162521001955. Full description at Econpapers || Download paper | |
2021 | Mobile procurement platforms: Bridging the online and offline worlds in Chinas restaurant industry. (2021). Wu, Ting ; Lee, Minkyung ; Charpin, Remi. In: International Journal of Production Economics. RePEc:eee:proeco:v:241:y:2021:i:c:s0925527321002322. Full description at Econpapers || Download paper | |
2021 | How push messaging impacts consumer spending and reward redemption in store-loyalty programs. (2021). Gijsbrechts, Els ; Bronnenberg, Bart J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:877-899. Full description at Econpapers || Download paper | |
2021 | Fake news, social media and marketing: A systematic review. (2021). Nunan, Daniel ; Ishizaka, Alessio ; Sit, Jason ; di Domenico, Giandomenico. In: Journal of Business Research. RePEc:eee:jbrese:v:124:y:2021:i:c:p:329-341. Full description at Econpapers || Download paper | |
2021 | Itâs all about the brand: place brand credibility, place attachment, and consumer loyalty. (2021). Brunner-Sperdin, Alexandra ; Reitsamer, Bernd F. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00229-z. Full description at Econpapers || Download paper | |
2021 | Factors influencing bid-winning performance in mixed crowdsourcing: The persuasive effect of credible information sources. (2021). Mou, Jian ; Zhu, Jianming ; Xu, Yanjing. In: Technology in Society. RePEc:eee:teinso:v:65:y:2021:i:c:s0160791x21000142. Full description at Econpapers || Download paper | |
2021 | Information overload and fake news sharing: A transactional stress perspective exploring the mitigating role of consumersââ¬â¢ resilience during COVID-19. (2021). Bermes, Alena. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001211. Full description at Econpapers || Download paper | |
2021 | Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust. (2021). Dhir, Amandeep ; Kaur, Puneet ; Krishnan, Satish ; Talwar, Shalini ; Kumar, Sushant. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002344. Full description at Econpapers || Download paper | |
2021 | Endorsement of Global Product Brands by Global Corporate Brands â A Consumer Perspective Across Nations. (2021). Sinning, Carolina ; Swoboda, Bernhard. In: Management International Review. RePEc:spr:manint:v:61:y:2021:i:4:d:10.1007_s11575-021-00450-1. Full description at Econpapers || Download paper | |
2021 | Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic. (2021). Visentin, Marco ; Tuan, Annamaria ; Domenico, Giandomenico. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2021:y:2021:i:4:d:10.1007_s43039-021-00026-9. Full description at Econpapers || Download paper | |
2021 | Word of Mouth, Digital Media, and Open Innovation at the Agricultural SMEs. (2021). Lakner, Zoltan ; Nugroho, Agus Dwi ; Wicaksono, Tutur ; Illes, Csaba Balint ; Dunay, Anna. In: JOItmC. RePEc:gam:joitmc:v:7:y:2021:i:1:p:91-:d:513670. Full description at Econpapers || Download paper | |
2021 | Impact of auditory sense on trust and brand affect through auditory social interaction and control. (2021). Poushneh, Atieh. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312893. Full description at Econpapers || Download paper | |
2021 | Omnichannel Customer Experience and Management: An Integrative Review and Research Agenda. (2021). Herskovic, Valeria ; Gonzalez-Lopez, Fernanda ; Gerea, Carmen. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:5:p:2824-:d:511292. Full description at Econpapers || Download paper | |
2021 | New insights into âtechnologies of touchâ: Information processing in product evaluation and purchase intention. (2021). Lichy, Jessica ; Capelli, Sonia ; Racat, Margot. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:170:y:2021:i:c:s0040162521003322. Full description at Econpapers || Download paper | |
2021 | Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences. (2021). McLean, Graeme ; Barhorst, Jennifer Brannon ; Mack, Rhonda ; Shah, Esta. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:423-436. Full description at Econpapers || Download paper | |
2021 | Augmented self - The effects of virtual face augmentation on consumers self-concept. (2021). Warlop, Luk ; Pizzetti, Marta ; Marder, Ben ; Javornik, Ana. In: Journal of Business Research. RePEc:eee:jbrese:v:130:y:2021:i:c:p:170-187. Full description at Econpapers || Download paper | |
2021 | How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention. (2021). Poushneh, Atieh. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002836. Full description at Econpapers || Download paper | |
2021 | Do You Like What You (Cant) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations. (2021). Imschloss, Monika ; Wiegand, Nico. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:18-40. Full description at Econpapers || Download paper | |
2021 | When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate. (2021). Pantano, Eleonora. In: Journal of Business Research. RePEc:eee:jbrese:v:123:y:2021:i:c:p:117-125. Full description at Econpapers || Download paper | |
2021 | Tweets to escape: Intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries. (2021). Pizzi, Gabriele ; Devereux, Luke ; Priporas, Constantinos-Vasilios ; Pantano, Eleonora. In: Journal of Business Research. RePEc:eee:jbrese:v:130:y:2021:i:c:p:59-69. Full description at Econpapers || Download paper | |
2021 | Shopping centers revisited: The interplay between consumersââ¬â¢ spontaneous online communications and retail planning. (2021). de Pietro, Michela ; Dennis, Charles ; Pantano, Eleonora. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001429. Full description at Econpapers || Download paper | |
2021 | Tell me a story about yourself: The words of shopping experience and self-satisfaction. (2021). Chebat, Jean-Charles ; Visentin, Marco ; Colladon, Andrea Fronzetti ; Petruzzellis, Luca. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002691. Full description at Econpapers || Download paper | |
2021 | E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies. (2021). Jalees, Muhammad ; Khalid, Qazi Salman ; Alkahtani, Mohammed ; Pruncu, Catalin Iulian ; Hussain, Ghulam ; Omair, Muhammad. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:2:p:816-:d:481024. Full description at Econpapers || Download paper | |
2021 | New Product Launch Success: A Literature Review. (2021). Salmen, Alexander. In: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. RePEc:mup:actaun:2021.008. Full description at Econpapers || Download paper | |
2021 | How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry. (2021). Sadaba, Teresa ; Perez-Bou, Silvia ; Sanmiguel, Patricia ; Mir-Bernal, Pedro. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:20:p:11363-:d:656421. Full description at Econpapers || Download paper | |
2021 | Motivaciones y barreras en la utilización de estrategias de e-marketing en pymes catalanas y el encaje del consumidor: el caso de la comarca del Alt EmpordÃ. (2021). Denisa, Michele Girotto. In: Revista CEA. RePEc:col:000549:019721. Full description at Econpapers || Download paper | |
2021 | Digital transformation of the agrifood system: Quantifying the conditioning factors to inform policy planning in the olive sector. (2021). Parra-López, Carlos ; Klerkx, Laurens ; Sayadi, Samir ; Carmona-Torres, Carmen ; Reina-Usuga, Liliana ; Parra-Lopez, Carlos. In: Land Use Policy. RePEc:eee:lauspo:v:108:y:2021:i:c:s026483772100260x. Full description at Econpapers || Download paper | |
2021 | A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making?. (2021). Prybutok, Victor ; Peak, Daniel Alan ; Qin, Hong. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s096969892031345x. Full description at Econpapers || Download paper | |
2021 | How mobile augmented reality applications affect continuous use and purchase intentions: A cognition-affect-conation perspective. (2021). Xu, LU ; Osatuyi, Babajide ; Qin, Hong. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002460. Full description at Econpapers || Download paper | |
2021 | Shopping in virtual reality: A literature review and future agenda. (2021). Hamari, Juho ; Nan, Nan. In: Journal of Business Research. RePEc:eee:jbrese:v:134:y:2021:i:c:p:37-58. Full description at Econpapers || Download paper | |
2021 | The use of virtual tours to stimulate consumersâ buying and visit intentions: an application to the Parmigiano Reggiano cheese. (2021). Marchi, G ; Peruzzini, M ; Martinelli, E ; Canio, F. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2021:y:2021:i:3:d:10.1007_s43039-021-00034-9. Full description at Econpapers || Download paper | |
2021 | User perceptions of 3D online store designs: an experimental investigation. (2021). Pouloudi, Nancy ; Dimitriadis, Sergios ; Vrechopoulos, Adam ; Krasonikolakis, Ioannis. In: Information Systems and e-Business Management. RePEc:spr:infsem:v:19:y:2021:i:4:d:10.1007_s10257-021-00542-3. Full description at Econpapers || Download paper | |
2021 | Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing. (2021). Barnes, Stuart J ; Plangger, Kirk ; de Regt, Anouk. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:513-522. Full description at Econpapers || Download paper | |
2021 | How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of âLe Petit Chefâ on customersâ dining experiences. (2021). Batat, Wided. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:172:y:2021:i:c:s0040162521004455. Full description at Econpapers || Download paper | |
2021 | Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions. (2021). Popkowski Leszczyc, Peter ; Zhang, Zelin ; PEter, . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:54:y:2021:i:c:p:86-102. Full description at Econpapers || Download paper | |
2021 | Insights into user engagement on social media. Findings from two fashion retailers. (2021). Domingo, David Andreu ; del Olmo, Jose Luis ; Bonilla, Maria Rocio. In: Electronic Markets. RePEc:spr:elmark:v:31:y:2021:i:1:d:10.1007_s12525-020-00429-0. Full description at Econpapers || Download paper | |
2021 | Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness. (2021). Huang, Lin ; Gao, Mengjia. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s096969892100254x. Full description at Econpapers || Download paper | |
2021 | Color and engagement in touristic Instagram pictures: A machine learning approach. (2021). Egger, Roman ; Yu, Joanne. In: Annals of Tourism Research. RePEc:eee:anture:v:89:y:2021:i:c:s0160738321000761. Full description at Econpapers || Download paper | |
2021 | Conceptualising and measuring social media engagement: A systematic literature review. (2021). Rossi, Simona ; Trunfio, Mariapina. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2021:y:2021:i:3:d:10.1007_s43039-021-00035-8. Full description at Econpapers || Download paper | |
2021 | Promotion of urban tourism: insights into user engagement on social media. (2021). Bonilla-Quijada, Maria ; Olmo, Josep Lluis ; Tugores-Ques, Juan. In: Information Technology & Tourism. RePEc:spr:infott:v:23:y:2021:i:4:d:10.1007_s40558-021-00213-6. Full description at Econpapers || Download paper | |
2021 | Making word-of-mouth impactful: Why consumers react more to WOM about experiential than material purchases. (2021). Moore, Sarah G ; Bastos, Wilson. In: Journal of Business Research. RePEc:eee:jbrese:v:130:y:2021:i:c:p:110-123. Full description at Econpapers || Download paper | |
2021 | The roles of sensory perceptions and mental imagery in consumer decision-making. (2021). Park, Minjung ; Kim, Jung-Hwan ; Yoo, Jungmin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921000837. Full description at Econpapers || Download paper | |
2021 | Exploring information technology success of Augmented Reality Retail Applications in retail food chain. (2021). Mo, Yuwen ; Liu, Yijun ; Yu, Tiancheng ; Ho, Han-Chiang ; Chiu, Candy Lim. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001272. Full description at Econpapers || Download paper | |
2021 | Content valuation strategies for digital subscription platforms. (2021). Kandziora, Michael ; Seifert, Rouven ; Kubler, Raoul. In: Journal of Cultural Economics. RePEc:kap:jculte:v:45:y:2021:i:2:d:10.1007_s10824-020-09391-3. Full description at Econpapers || Download paper | |
2021 | Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms. (2021). Zhang, Jonathan Z ; Mu, Jifeng. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:5:d:10.1007_s11747-021-00773-3. Full description at Econpapers || Download paper | |
2021 | Understanding authors psychological reactions to peer reviews: a text mining approach. (2021). Jiang, Shan. In: Scientometrics. RePEc:spr:scient:v:126:y:2021:i:7:d:10.1007_s11192-021-04032-8. Full description at Econpapers || Download paper | |
2021 | Social selling cues: The dynamics of posting numbers viewed and bought on customers purchase intentions. (2021). Agarwal, James ; Spence, Mark T ; Das, Gopal. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:994-1016. Full description at Econpapers || Download paper | |
2021 | Linguistic elements of conversational human voice in online brand communication: Manipulations and perceptions. (2021). van Hooijdonk, Charlotte ; Tsaousi, Christina ; Liebrecht, Christine. In: Journal of Business Research. RePEc:eee:jbrese:v:132:y:2021:i:c:p:124-135. Full description at Econpapers || Download paper | |
2021 | The role of human interaction in complaint handling. (2021). Claye-Puaux, Sophie ; Jacquemier-Paquin, Laure ; Jeanpert, Sophie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002368. Full description at Econpapers || Download paper | |
2021 | Do they see the signs? Organizational response behavior to customer complaint messages. (2021). Kuester, Sabine ; Polthier, Andreas ; von Janda, Sergej. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:116-127. Full description at Econpapers || Download paper | |
2021 | Effects of Home Voice Assistants Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity. (2021). Perez-Lopez, Raul ; Lucia-Palacios, Laura. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:41-54. Full description at Econpapers || Download paper | |
2021 | Observing viewersââ¬â¢ self-reported and neurophysiological responses to message appeal in social media advertisements. (2021). Ahmad, Mansoor ; Ahmed, Qazi Mohammed ; Raziq, Muhammad Mustafa ; Wajid, Anees. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313813. Full description at Econpapers || Download paper | |
2021 | Research on customer opinion summarization using topic mining and deep neural network. (2021). Wang, Heyong ; Hong, Ming. In: Mathematics and Computers in Simulation (MATCOM). RePEc:eee:matcom:v:185:y:2021:i:c:p:88-114. Full description at Econpapers || Download paper | |
2021 | Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior. (2021). , Harindranath ; Nawaz, Nishad ; Boobalan, Kirubaharan ; Gajenderan, Vijayakumar. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:11:p:6023-:d:563104. Full description at Econpapers || Download paper | |
2021 | Brands in virtual reality games: Affective processes within computer-mediated consumer experiences. (2021). van Reijmersdal, Eva A ; van der Laan, Nynke L ; Smit, Edith G. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:458-465. Full description at Econpapers || Download paper | |
2021 | The effects of augmented reality mobile app advertising: Viral marketing via shared social experience. (2021). Sung, Eunyoung. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:75-87. Full description at Econpapers || Download paper | |
2021 | Haptic-payment: Exploring vibration feedback as a means of reducing overspending in mobile payment. (2021). Brannon, Daniel ; Manshad, Muhanad Shakir. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:88-96. Full description at Econpapers || Download paper | |
2021 | The influence of scent on virtual reality experiences: The role of aroma-content congruence. (2021). Orus, Carlos ; Ibaez-Sanchez, Sergio ; Flavian, Carlos. In: Journal of Business Research. RePEc:eee:jbrese:v:123:y:2021:i:c:p:289-301. Full description at Econpapers || Download paper | |
2021 | Restorative experiences and online touristsââ¬â¢ willingness to pay a price premium in an augmented reality environment. (2021). Huang, Tseng-Lung. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312649. Full description at Econpapers || Download paper | |
2021 | Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship. (2021). CONSTANTIN, CRISTINEL ; Urdea, Ana-Maria ; Purcaru, Ioana-Mdlina. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:4:p:1865-:d:496075. Full description at Econpapers || Download paper | |
2021 | E-Commerce in the Retail Chain Store Market: An Alternative or a Main Trend?. (2021). Duquenne, Marie-Noëlle ; Kleisiari, Christina ; Vlontzos, George. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:8:p:4392-:d:536435. Full description at Econpapers || Download paper | |
2021 | A broad overview of interactive digital marketing: A bibliometric network analysis. (2021). Dwivedi, Yogesh K ; Krishen, Anjala S ; Kumar, Satheesh K ; Bindu, N. In: Journal of Business Research. RePEc:eee:jbrese:v:131:y:2021:i:c:p:183-195. Full description at Econpapers || Download paper | |
2021 | Augmented reality is human-like: How the humanizing experience inspires destination brand love. (2021). , Ben ; Huang, Tseng-Lung. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:170:y:2021:i:c:s0040162521002857. Full description at Econpapers || Download paper | |
2021 | Capturing implicit textureââ¬âflavour associations to predict consumersââ¬â¢ new product preferences. (2021). Allain, Gal ; Petit, Ccile ; Cuny, Caroline. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698918310981. Full description at Econpapers || Download paper | |
2021 | Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping. (2021). Platon, Otilia-Elena. In: Global Economic Observer. RePEc:ntu:ntugeo:vol9-iss2-127-132. Full description at Econpapers || Download paper | |
2021 | Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. (2021). Leonidou, Leonidas C ; Larimo, Jorma ; Li, Fangfang. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:1:d:10.1007_s11747-020-00733-3. Full description at Econpapers || Download paper | |
2021 | Extending variety seeking to multi-sided platforms: Impact of new retailer listing. (2021). Malthouse, Edward C ; Fuduria, Morana ; Vakeel, Khadija Ali. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313904. Full description at Econpapers || Download paper | |
2021 | Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda. (2021). Wirtz, Jochen ; Ple, Loic ; Salminen, Joni ; Mustak, Mekhail. In: Journal of Business Research. RePEc:eee:jbrese:v:124:y:2021:i:c:p:389-404. Full description at Econpapers || Download paper | |
2021 | Digital business capability: its impact on firm and customer performance. (2021). Kuehnl, Christina ; Homburg, Christian ; Wielgos, Dominik M. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00771-5. Full description at Econpapers || Download paper | |
2021 | An evolutionary perspective on the dynamics of service platform ecosystems for the sharing economy. (2021). Hazee, Simon ; Xu, YU ; Malthouse, Edward Carl ; Li, Daisy K ; Fung, Kevin Kam. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:127-136. Full description at Econpapers || Download paper | |
2021 | Dynamic Capability and Open-Source Strategy in the Age of Digital Transformation. (2021). Erevelles, Sunil ; Zhang, Yanzhi ; Fukawa, Nobuyuki. In: JOItmC. RePEc:gam:joitmc:v:7:y:2021:i:3:p:175-:d:595665. Full description at Econpapers || Download paper | |
2021 | Building consumer loyalty through e-shopping experiences: The mediating role of emotions. (2021). Vzquez-Casielles, Rodolfo ; Cachero-Martnez, Silvia. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000473. Full description at Econpapers || Download paper | |
2021 | How Technology is Changing Retail. (2021). Kalyanam, Kirthi ; Shankar, Venkatesh ; Waddoups, Rand ; Bull, J S ; Hennessey, John ; Douglass, Tom ; Tirunillai, Seshadri ; Golmohammadi, Alireza ; Setia, Pankaj. In: Journal of Retailing. RePEc:eee:jouret:v:97:y:2021:i:1:p:13-27. Full description at Econpapers || Download paper | |
2021 | Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI. (2021). Brock, Christian ; Wunderlich, Nancy V ; Wang, Cheng ; Blut, Markus. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-020-00762-y. Full description at Econpapers || Download paper | |
2021 | Predictors of consumersââ¬â¢ willingness to share personal information with fashion sales robots. (2021). Kim, Youn-Kyung ; Song, Christina Soyoung. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002939. Full description at Econpapers || Download paper | |
2021 | The role of the chatbot on customer purchase intention: towards digital relational sales. (2021). Marino, Vittoria ; Maggiore, Giulio ; lo Presti, Letizia. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2021:y:2021:i:3:d:10.1007_s43039-021-00029-6. Full description at Econpapers || Download paper | |
2021 | Digital Health Experience: A Regulatory Focus Perspective. (2021). LEE, KYUNG WON ; Alkire, Linda ; Myrden, Susan ; O'Connor, Genevieve E ; Williams, Jerome D ; Kandampully, Jay ; Kocher, Soren. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:121-136. Full description at Econpapers || Download paper | |
2021 | The consumer decision journey: A literature review of the foundational models and theories and a future perspective. (2021). Gonalves, Helena Martins ; Santos, Susana. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:173:y:2021:i:c:s0040162521005503. Full description at Econpapers || Download paper | |
2021 | Artificial intelligence and robotics: Shaking up the business world and society at large. (2021). Kaplan, Andreas ; Haenlein, Michael. In: Journal of Business Research. RePEc:eee:jbrese:v:124:y:2021:i:c:p:405-407. Full description at Econpapers || Download paper | |
2021 | Transformation of CRM Activities into e-CRM: The Generating e-Loyalty and Open Innovation. (2021). Tuori, Michael Aaron ; Elsyah, Riska Dwinda ; Farmania, Aini. In: JOItmC. RePEc:gam:joitmc:v:7:y:2021:i:2:p:109-:d:531235. Full description at Econpapers || Download paper | |
2021 | Amalgamation of Customer Relationship Management and Data Analytics in Different Business SectorsâA Systematic Literature Review. (2021). Nayak, Soumya Ranjan ; Tripathy, Hrudaya Kumar ; Saha, Lewlisa ; Barsocchi, Paolo ; Bhoi, Akash Kumar. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:9:p:5279-:d:550856. Full description at Econpapers || Download paper | |
2021 | Insight is power: Understanding the terms of the consumer-firm data exchange. (2021). Kumar, V ; Krafft, Manfred ; Rosa, Erin ; Fortin, Whitney ; Duncan, Tom ; Chen, Jialie ; Zhu, Ting ; Singh, Siddharth ; Harmeling, Colleen. In: Journal of Retailing. RePEc:eee:jouret:v:97:y:2021:i:1:p:133-149. Full description at Econpapers || Download paper | |
2021 | How may I help you? Driving brand engagement through the warmth of an initial chatbot message. (2021). Romero, Marisabel ; Kull, Alexander J ; Monahan, Lisa. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:840-850. Full description at Econpapers || Download paper | |
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2021 | LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning. (2021). de Bruyn, Arnaud ; Sarkar, Mainak. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:80-95. Full description at Econpapers || Download paper | |
2021 | How artificial intelligence will affect the future of retailing. (2021). Grewal, Dhruv ; Guha, Abhijit ; Hawkins, Gary ; Hegde, Dinesh R ; Moustafa, Rida ; Jung, Hyunseok ; Schneider, Matthew J ; Haenlein, Michael ; Kopalle, Praveen K. In: Journal of Retailing. RePEc:eee:jouret:v:97:y:2021:i:1:p:28-41. Full description at Econpapers || Download paper | |
2021 | Modeling Drivers and Barriers of Artificial Intelligence Adoption: Insights from a Strategic Management Perspective. (2021). Gupta, Manmohan Prasad ; Kar, Arpan Kumar. In: Intelligent Systems in Accounting, Finance and Management. RePEc:wly:isacfm:v:28:y:2021:i:4:p:217-238. Full description at Econpapers || Download paper | |
2021 | Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior. (2021). Ibolya, Vizeli ; Alt, Monika-Anetta. In: Tržište/Market. RePEc:zag:market:v:33:y:2021:i:2:p:165-183. Full description at Econpapers || Download paper | |
2021 | Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach. (2021). Ramachandran, Divya ; Gupta, Shaphali. In: Journal of Retailing. RePEc:eee:jouret:v:97:y:2021:i:4:p:597-620. Full description at Econpapers || Download paper | |
2021 | The Relationship of Chilean Minors with Brands and Influencers on Social Networks. (2021). Sadaba, Charo ; Feijoo, Beatriz. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:5:p:2822-:d:511265. Full description at Econpapers || Download paper | |
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2021 | Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. (2021). Dwivedi, Yogesh K ; Ghosh, Tathagata ; Sreejesh, S. In: Journal of Business Research. RePEc:eee:jbrese:v:132:y:2021:i:c:p:88-101. Full description at Econpapers || Download paper | |
2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper | |
2021 | Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications. (2021). Silipo, Rosaria ; Ordenes, Francisco Villarroel. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:393-410. Full description at Econpapers || Download paper | |
2021 | Brand strategy scope and advertising spending: The more the better?. (2021). Caldern-Martnez, Aurora ; Sellers-Rubio, Ricardo. In: Tourism Economics. RePEc:sae:toueco:v:27:y:2021:i:1:p:70-85. Full description at Econpapers || Download paper | |
2021 | Online display advertising for CPG brands: (When) does it work?. (2021). Dekimpe, Marnik G ; Gijsbrechts, Els ; Stubbe, Astrid ; van Ewijk, Bernadette J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:271-289. Full description at Econpapers || Download paper | |
2021 | Building influencers credibility on Instagram: Effects on followersââ¬â¢ attitudes and behavioral responses toward the influencer. (2021). Ibez-Snchez, Sergio ; Flavin, Marta ; Casal, Luis V ; Belanche, Daniel. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s096969892100151x. Full description at Econpapers || Download paper | |
2021 | More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Abell, Annika ; Pittman, Matthew. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:70-82. Full description at Econpapers || Download paper |
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2021 | Emojis to conversion on social media: Insights into online consumer engagement and reactions. (2021). Chawla, Yash ; Astek, Ondej ; Ljepava, Nikolina ; Kotial, Kamil ; Mladenovi, Duan. In: WORking papers in Management Science (WORMS). RePEc:ahh:wpaper:worms2113. Full description at Econpapers || Download paper | |
2021 | Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. (2021). Dwivedi, Yogesh K ; Ghosh, Tathagata ; Sreejesh, S. In: Journal of Business Research. RePEc:eee:jbrese:v:132:y:2021:i:c:p:88-101. Full description at Econpapers || Download paper | |
2021 | More of the same? Effects of volume and variety of social media brand engagement behavior. (2021). Falk, Tomas ; Schaefers, Tobias ; Schamari, Julia ; Kumar, Ashish. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:282-294. Full description at Econpapers || Download paper | |
2021 | When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach. (2021). Markos, Ereni ; Labrecque, Lauren I ; Pea, Priscilla ; Swani, Kunal. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:559-571. Full description at Econpapers || Download paper | |
2021 | The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study. (2021). Herrando, Carolina ; Fehrenbach, David. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:222-232. Full description at Econpapers || Download paper | |
2021 | Trust Model for Online Reviews of Tourism Services and Evaluation of Destinations. (2021). Paskova, Martina ; Azubuike, Tracy ; Zelenka, Josef. In: Administrative Sciences. RePEc:gam:jadmsc:v:11:y:2021:i:2:p:34-:d:523320. Full description at Econpapers || Download paper | |
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2021 | No One Is Leaving This Time: Social Media Fashion Brand Communities. (2021). Osemeahon, Oseyenbhin Sunday ; Tansu, Aye ; Diachi, Albert Chukwunonso. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:12957-:d:685770. Full description at Econpapers || Download paper | |
2021 | Investigating the Negative Effects of Emojis in Facebook Sponsored Ads for Establishing Sustainable Marketing in Social Media. (2021). Kim, Cheong ; Lee, Jung Woo. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:9:p:4864-:d:543887. Full description at Econpapers || Download paper | |
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2021 | Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 Pandemic. (2021). Shivaprasad, H N ; Rani, Anshu. In: DECISION: Official Journal of the Indian Institute of Management Calcutta. RePEc:spr:decisn:v:48:y:2021:i:4:d:10.1007_s40622-021-00298-2. Full description at Econpapers || Download paper | |
2021 | Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic. (2021). Visentin, Marco ; Tuan, Annamaria ; Domenico, Giandomenico. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2021:y:2021:i:4:d:10.1007_s43039-021-00026-9. Full description at Econpapers || Download paper | |
2021 | How does consumer engagement evolve when brands post across multiple social media?. (2021). Aravindakshan, Ashwin ; Unnava, Vasu. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:5:d:10.1007_s11747-021-00785-z. Full description at Econpapers || Download paper |
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2020 | Want to make me happy? Tell me about your experiences but not your objects. (2020). Bastos, Wilson. In: Journal of Consumer Affairs. RePEc:bla:jconsa:v:54:y:2020:i:3:p:978-1001. Full description at Econpapers || Download paper | |
2020 | Virtual and augmented reality: Advancing research in consumer marketing. (2020). Bigne, Enrique ; Wedel, Michel ; Zhang, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465. Full description at Econpapers || Download paper | |
2020 | Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement. (2020). Zheng, Mengqin ; Liu, Ran ; Filieri, Raffaele ; Lin, Zhibin ; Yuan, Denghua . In: Journal of Business Research. RePEc:eee:jbrese:v:115:y:2020:i:c:p:38-47. Full description at Econpapers || Download paper | |
2020 | How virtual reality affects consumer choice. (2020). Dietrich, Holger ; Peukert, Christian ; Pfeiffer, Jella ; Meissner, Martin. In: Journal of Business Research. RePEc:eee:jbrese:v:117:y:2020:i:c:p:219-231. Full description at Econpapers || Download paper | |
2020 | Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude. (2020). Yee, Fanny Fong. In: Journal of Business Research. RePEc:eee:jbrese:v:120:y:2020:i:c:p:31-41. Full description at Econpapers || Download paper | |
2020 | Luxury in the digital age: A multi-actor service encounter perspective. (2020). Wirtz, Jochen ; Holmqvist, Jonas ; Fritze, Martin P. In: Journal of Business Research. RePEc:eee:jbrese:v:121:y:2020:i:c:p:747-756. Full description at Econpapers || Download paper | |
2020 | A new look at employee happiness: How employeesâ perceptions of a job as offering experiences versus objects to customers influence job-related happiness. (2020). Barsade, Sigal G ; Bastos, Wilson. In: Organizational Behavior and Human Decision Processes. RePEc:eee:jobhdp:v:161:y:2020:i:c:p:176-187. Full description at Econpapers || Download paper | |
2020 | Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution. (2020). Haenlein, Michael ; Sajtos, Laszlo ; Krafft, Manfred. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:1-8. Full description at Econpapers || Download paper | |
2020 | Digital Analytics: Modeling for Insights and New Methods. (2020). Potapov, Dmitriy ; Bijmolt, Tammo ; Kumar, V ; Leszkiewicz, Agata ; Gupta, Shaphali. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:26-43. Full description at Econpapers || Download paper | |
2020 | Brave New World? On AI and the Management of Customer Relationships. (2020). Kroll, Eike Benjamin ; Kotterheinrich, Kim ; Kaplan, Andreas ; Hofacker, Charles F ; Gensler, Sonja ; Bart, Yakov ; Libai, Barak. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:44-56. Full description at Econpapers || Download paper | |
2020 | Transforming the Customer Experience Through New Technologies. (2020). Shankar, Venkatesh ; Kraume, Karsten ; Schmitt, Bernd ; Kroschke, Mirja ; Hoyer, Wayne D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71. Full description at Econpapers || Download paper | |
2020 | The Role of Marketing in Digital Business Platforms. (2020). Wirtz, Jochen ; Wieringa, Jaap E ; Van Bruggen, Gerrit ; Felten, Claudio ; Moch, Nicole ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90. Full description at Econpapers || Download paper | |
2020 | Artificial Intelligence and Marketing: Pitfalls and Opportunities. (2020). von Wangenheim, Florian ; Brock, Jurgen Kai-Uwe ; Beh, Yean Shan ; Viswanathan, Vijay ; de Bruyn, Arnaud. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:91-105. Full description at Econpapers || Download paper | |
2020 | Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider. (2020). Poncin, Ingrid ; Pleyers, Gordy. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920308274. Full description at Econpapers || Download paper | |
2020 | Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review. (2020). Grewal, Dhruv ; de Ruyter, KO ; Plangger, Kirk ; Eisend, Martin ; Okazaki, Shintaro. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:4:p:458-473. Full description at Econpapers || Download paper | |
2020 | Vividness of news push notifications and usersâ response. (2020). Martinez-Navarro, Gema ; Fernandez-Lores, Susana ; Gavilan, Diana. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311070. Full description at Econpapers || Download paper | |
2020 | The personalizationâprivacy paradox in the attention economy. (2020). Cloarec, Julien. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311252. Full description at Econpapers || Download paper | |
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2020 | Management of Tourist Destinations: The Expectations of Guests on eWOM Generation in Maldonado (Uruguay). (2020). Ramon-Cardona, Jose ; Alvarez-Bassi, Daniel ; Sanchez-Fernandez, Maria Dolores. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:17:p:6825-:d:402686. Full description at Econpapers || Download paper | |
2020 | Corporate brand value and cash holdings. (2020). , Ramesh ; Hanssens, Dominique M ; Bharadwaj, Neeraj . In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00188-5. Full description at Econpapers || Download paper | |
2020 | Customer engagement in social media: a framework and meta-analysis. (2020). Herter, Marcia Maurer ; Pinto, Diego Costa ; Ladeira, Wagner Junior ; Santini, Fernando ; Babin, Barry J ; Sampaio, Claudio Hoffmann. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:6:d:10.1007_s11747-020-00731-5. Full description at Econpapers || Download paper |
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2019 | Engaging the unengaged customer: The value of a retailer mobile app. (2019). Neslin, Scott A ; Dinner, Isaac M ; van Heerde, Harald J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:420-438. Full description at Econpapers || Download paper | |
2019 | How stories generate consumer engagement: An exploratory study. (2019). Pitardi, Valentina ; Dessart, Laurence. In: Journal of Business Research. RePEc:eee:jbrese:v:104:y:2019:i:c:p:183-195. Full description at Econpapers || Download paper | |
2019 | Consumer Processing of Online Trust Signals: A Neuroimaging Study. (2019). Sanchez-Fernandez, Juan ; Dimoka, Angelika ; Casado-Aranda, Luis-Alberto. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:47:y:2019:i:c:p:159-180. Full description at Econpapers || Download paper | |
2019 | Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences. (2019). Hollebeek, Linda D ; Ul, Jamid ; Rasool, Aaleya ; Khan, Imran ; Rahman, Zillur. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:50:y:2019:i:c:p:277-285. Full description at Econpapers || Download paper | |
2019 | Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing. (2019). Heller, Jonas ; Keeling, Debbie I ; Mahr, Dominik ; de Ruyter, KO ; Chylinski, Mathew. In: Journal of Retailing. RePEc:eee:jouret:v:95:y:2019:i:4:p:219-234. Full description at Econpapers || Download paper | |
2019 | Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumerâs Behavior in India: A Case Study. (2019). Spulbar, Cristi ; Ullal, Mithun S ; Hawaldar, Iqbal Thonse ; BIRAU, Felicia Ramona . In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:17:p:4637-:d:261047. Full description at Econpapers || Download paper | |
2019 | Influence of Network Embeddedness and Network Diversity on Green Innovation: The Mediation Effect of Green Social Capital. (2019). Chen, Ying-Rong ; Wang, Cui ; Lo, Wei-Yuan. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:20:p:5736-:d:277288. Full description at Econpapers || Download paper | |
2019 | Customer Satisfaction as Intervening Between Use Automatic Teller Machine (ATM), Internet Banking and Quality of Loyalty (Case in Indonesia). (2019). Aritra, Sanni ; Wibisono, Chablullah ; Muda, Iskandar. In: International Journal of Financial Research. RePEc:jfr:ijfr11:v:10:y:2019:i:6:p:54-66. Full description at Econpapers || Download paper |
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2018 | When consumers become project backers: The psychological consequences of participation in crowdfunding. (2018). Bitterl, Sally ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:673-685. Full description at Econpapers || Download paper | |
2018 | Finding Meaning in Contradiction on Employee Review Sites ââ¬â Effects of Discrepant Online Reviews on Job Application Intentions. (2018). Konsgen, Raoul ; Munzel, Andreas ; Ivens, Stefan ; Schaarschmidt, Mario. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:165-177. Full description at Econpapers || Download paper | |
2018 | Re-discovering dual marketing: Internetââ¬â¢s contribution. (2018). Siano, Alfonso ; Cantu, Chiara Luisa. In: MERCATI E COMPETITIVITÃâ¬. RePEc:fan:mcmcmc:v:html10.3280/mc2018-003002. Full description at Econpapers || Download paper | |
2018 | Emerging trends in qualitative research. A focus on Social Media. (2018). Tuan, Annamaria ; Grandi, Sebastiano. In: MERCATI & COMPETITIVIT?. RePEc:fan:mcmcmc:v:html10.3280/mc2018-004002. Full description at Econpapers || Download paper | |
2018 | Consumer empowerment in consumerâfirm relationships: conceptual framework and implications for research. (2018). Senecal, Sylvain ; Dantas, Danilo C ; Akhavannasab, Sanam. In: AMS Review. RePEc:spr:amsrev:v:8:y:2018:i:3:d:10.1007_s13162-018-0120-4. Full description at Econpapers || Download paper | |
2018 | Nutzung von Social Media Plattformen durch Schweizer Spitäler - Eigene Accounts, Nutzungsintensitäten und Reichweiten. (2018). Fruh, Sebastian ; Beier, Michael. In: EconStor Research Reports. RePEc:zbw:esrepo:184655. Full description at Econpapers || Download paper |