[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]
IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
2003 | 0 | 0.44 | 0 | 0 | 5 | 5 | 73 | 1 | 0 | 0 | 0 | 0 | 0.22 | |||||
2004 | 0 | 0.5 | 0.11 | 0 | 14 | 19 | 227 | 3 | 5 | 5 | 1 | 0 | 0 | 0.22 | ||||
2005 | 0.42 | 0.51 | 0.16 | 0.42 | 31 | 50 | 563 | 8 | 11 | 19 | 8 | 19 | 8 | 2 | 25 | 0 | 0.24 | |
2006 | 0.2 | 0.51 | 0.18 | 0.22 | 18 | 68 | 595 | 12 | 23 | 45 | 9 | 50 | 11 | 3 | 25 | 1 | 0.06 | 0.23 |
2007 | 0.24 | 0.46 | 0.23 | 0.29 | 20 | 88 | 284 | 20 | 43 | 49 | 12 | 68 | 20 | 1 | 5 | 0 | 0.2 | |
2008 | 0.26 | 0.49 | 0.58 | 0.67 | 30 | 118 | 527 | 69 | 112 | 38 | 10 | 88 | 59 | 9 | 13 | 7 | 0.23 | 0.23 |
2009 | 0.28 | 0.48 | 0.52 | 0.58 | 22 | 140 | 230 | 73 | 185 | 50 | 14 | 113 | 65 | 6 | 8.2 | 1 | 0.05 | 0.24 |
2010 | 0.87 | 0.49 | 0.82 | 0.9 | 28 | 168 | 268 | 137 | 322 | 52 | 45 | 121 | 109 | 4 | 2.9 | 7 | 0.25 | 0.21 |
2011 | 0.34 | 0.52 | 0.49 | 0.52 | 27 | 195 | 210 | 94 | 417 | 50 | 17 | 118 | 61 | 8 | 8.5 | 0 | 0.24 | |
2012 | 0.31 | 0.52 | 0.68 | 0.63 | 69 | 264 | 722 | 180 | 597 | 55 | 17 | 127 | 80 | 35 | 19.4 | 4 | 0.06 | 0.22 |
2013 | 0.32 | 0.56 | 0.68 | 0.61 | 32 | 296 | 249 | 201 | 798 | 96 | 31 | 176 | 107 | 13 | 6.5 | 0 | 0.24 | |
2014 | 0.54 | 0.55 | 0.69 | 0.54 | 34 | 330 | 302 | 227 | 1025 | 101 | 55 | 178 | 97 | 27 | 11.9 | 3 | 0.09 | 0.23 |
2015 | 0.5 | 0.55 | 0.76 | 0.6 | 48 | 378 | 444 | 288 | 1313 | 66 | 33 | 190 | 114 | 29 | 10.1 | 3 | 0.06 | 0.23 |
2016 | 0.46 | 0.53 | 0.86 | 0.66 | 16 | 394 | 45 | 340 | 1653 | 82 | 38 | 210 | 138 | 6 | 1.8 | 0 | 0.21 | |
2017 | 0.61 | 0.54 | 0.9 | 0.74 | 49 | 443 | 260 | 397 | 2050 | 64 | 39 | 199 | 147 | 44 | 11.1 | 2 | 0.04 | 0.22 |
2018 | 0.32 | 0.55 | 0.85 | 0.64 | 36 | 479 | 152 | 406 | 2456 | 65 | 21 | 179 | 114 | 31 | 7.6 | 2 | 0.06 | 0.24 |
2019 | 0.42 | 0.57 | 0.87 | 0.56 | 26 | 505 | 121 | 439 | 2895 | 85 | 36 | 183 | 102 | 18 | 4.1 | 5 | 0.19 | 0.23 |
2020 | 0.69 | 0.68 | 1.01 | 0.75 | 40 | 545 | 142 | 552 | 3447 | 62 | 43 | 175 | 132 | 34 | 6.2 | 15 | 0.38 | 0.32 |
2021 | 0.73 | 0.81 | 1.22 | 0.89 | 39 | 584 | 94 | 710 | 4157 | 66 | 48 | 167 | 148 | 39 | 5.5 | 25 | 0.64 | 0.3 |
2022 | 0.86 | 0.86 | 1.08 | 0.86 | 50 | 634 | 68 | 687 | 4844 | 79 | 68 | 190 | 163 | 42 | 6.1 | 27 | 0.54 | 0.26 |
2023 | 0.69 | 0.92 | 0.82 | 0.75 | 49 | 683 | 14 | 562 | 5406 | 89 | 61 | 191 | 143 | 34 | 6 | 3 | 0.06 | 0.27 |
IF: | Two years Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for all series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Five years Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2006 | Some antecedents and outcomes of brand love. (2006). Carroll, Barbara ; Ahuvia, Aaron. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89. Full description at Econpapers || Download paper | 250 |
2 | 2012 | Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Fox, Craig ; Wansink, Brian ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504. Full description at Econpapers || Download paper | 109 |
3 | 2004 | Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Oosterveld, Paul ; Wetzels, Martin ; Deutskens, Elisabeth . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36. Full description at Econpapers || Download paper | 92 |
4 | 2015 | Exploring the relationship between corporate social responsibility and firm innovation. (2015). Du, Shuili ; Luo, Xueming. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:703-714. Full description at Econpapers || Download paper | 78 |
5 | 2005 | Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Czellar, Sandor ; Laurent, Gilles ; Dubois, Bernard . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128. Full description at Econpapers || Download paper | 77 |
6 | 2008 | Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Su, Meng ; Joshi, Yogesh ; Hess, James ; Dreze, Xavier ; Thomas, Jacquelyn ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321. Full description at Econpapers || Download paper | 75 |
7 | 2005 | The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce ; Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428. Full description at Econpapers || Download paper | 72 |
8 | 2008 | Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304. Full description at Econpapers || Download paper | 71 |
9 | 2007 | The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Hofmann, Julian ; Volckner, Franziska. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196. Full description at Econpapers || Download paper | 68 |
10 | 2008 | Getting too personal: Reactance to highly personalized email solicitations. (2008). White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge ; ZAHAY, DEBRA. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50. Full description at Econpapers || Download paper | 60 |
11 | 2012 | Understanding consumersâ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Gensler, Sonja ; Bohm, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003. Full description at Econpapers || Download paper | 58 |
12 | 2005 | Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; DeShazo, J. ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265. Full description at Econpapers || Download paper | 57 |
13 | 2006 | An empirical comparison of methods for measuring consumersâ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149. Full description at Econpapers || Download paper | 57 |
14 | 2006 | The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Uldry, Pierre-Francois ; Brazell, Jeff ; Diener, Christopher ; Moore, William ; Severin, Valerie . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268. Full description at Econpapers || Download paper | 55 |
15 | 2019 | Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking. (2019). Thalmann, Nadia M ; Schmitt, Bernd H ; Kim, Seoyoung. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:1:d:10.1007_s11002-019-09485-9. Full description at Econpapers || Download paper | 53 |
16 | 2008 | Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285. Full description at Econpapers || Download paper | 53 |
17 | 2015 | How collinearity affects mixture regression results. (2015). Ringle, Christian ; Volckner, Franziska ; Sarstedt, Marko ; Becker, Jan-Michael. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:643-659. Full description at Econpapers || Download paper | 49 |
18 | 2005 | Statistical Analysis of Choice Experiments and Surveys. (2005). Willis, Robert ; Winter, Joachim ; Molinari, Francesca ; McFadden, Daniel ; Matzkin, Rosa ; Lewbel, Arthur ; Dominitz, Jeff ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill ; Bemmaor, Albert . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196. Full description at Econpapers || Download paper | 46 |
19 | 2017 | Brand love: development and validation of a practical scale. (2017). Ahuvia, Aaron ; Bagozzi, Richard P ; Batra, Rajeev. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1. Full description at Econpapers || Download paper | 44 |
20 | 2007 | Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Cole, Catherine ; Bonifield, Carolyn . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99. Full description at Econpapers || Download paper | 44 |
21 | 2008 | Product uniqueness as a driver of customer utility in mass customization. (2008). Franke, Nikolaus ; Schreier, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107. Full description at Econpapers || Download paper | 43 |
22 | 2009 | Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. (2009). Lacey, Russell ; Kennett-Hensel, Pamela ; Sneath, Julie. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:1:p:45-60. Full description at Econpapers || Download paper | 42 |
23 | 2007 | Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Oberhauser, Stefan ; Prugl, Reinhard ; Schreier, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30. Full description at Econpapers || Download paper | 42 |
24 | 2005 | Models of Multi-Category Choice Behavior. (2005). Rao, Vithala ; Seetharaman, P. ; Mehta, Nitin ; Ainslie, Andrew ; Strijnev, Andrei ; Chan, Tat ; Chib, Siddhartha ; Gupta, Sachin ; Boatwright, Peter . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:239-254. Full description at Econpapers || Download paper | 42 |
25 | 2014 | The impact of buyerâseller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Stegemann, Manuel ; Kaufmann, Katharina ; Kim, Ju-Young. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423. Full description at Econpapers || Download paper | 42 |
26 | 2015 | Advancing research on loyalty programs: a future research agenda. (2015). Basso, Leonardo ; Zhang, Jie ; Bijmolt, Tammo ; Breugelmans, Els ; Wunderlich, Nancy ; Mijnlieff, Willem ; Minnema, Alec ; Kopalle, Praveen ; Dorotic, Matilda. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139. Full description at Econpapers || Download paper | 41 |
27 | 2006 | Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331. Full description at Econpapers || Download paper | 41 |
28 | 2008 | Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354. Full description at Econpapers || Download paper | 35 |
29 | 2014 | How do firms make money selling digital goods online?. (2014). Lewis, Randall ; Goldstein, Daniel ; Goldfarb, Avi ; Bonatti, Alessandro ; Lambrecht, Anja ; Rao, Anita ; Ghose, Anindya ; Yao, Song ; Sahni, Navdeep . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:331-341. Full description at Econpapers || Download paper | 34 |
30 | 2005 | The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Soman, Dilip ; Read, Daniel ; Mitchell, Andrew ; Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360. Full description at Econpapers || Download paper | 34 |
31 | 2006 | An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102. Full description at Econpapers || Download paper | 34 |
32 | 2013 | Brand personality: A meta-analytic review of antecedents and consequences. (2013). Stokburger-Sauer, Nicola ; Eisend, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:205-216. Full description at Econpapers || Download paper | 33 |
33 | 2004 | Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis. (2004). Chintagunta, Pradeep ; Manchanda, Puneet. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:129-145. Full description at Econpapers || Download paper | 33 |
34 | 2010 | Iâll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. (2010). Milkman, Katherine ; Rogers, Todd ; Bazerman, Max. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:17-35. Full description at Econpapers || Download paper | 32 |
35 | 2010 | Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Dale . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81. Full description at Econpapers || Download paper | 29 |
36 | 2015 | They are not all same: variations in Asian consumersâ value perceptions of luxury brands. (2015). Shukla, Paurav ; Banerjee, Madhumita ; Singh, Jaywant. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:265-278. Full description at Econpapers || Download paper | 29 |
37 | 2003 | Successful New Product Pricing Practices: A Contingency Approach. (2003). Debruyne, Marion ; Theo M. M. Verhallen, ; Frambach, Ruud T. ; Ingenbleek, Paul. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:289-305. Full description at Econpapers || Download paper | 29 |
38 | 2013 | Customization of online advertising: The role of intrusiveness. (2013). Doorn, Jenny ; Hoekstra, Janny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351. Full description at Econpapers || Download paper | 28 |
39 | 2007 | Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products. (2007). Williams, Patti ; Lau-Gesk, Loraine ; Drolet, Aimee. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221. Full description at Econpapers || Download paper | 28 |
40 | 2010 | Empirical models of manufacturer-retailer interaction: A review and agenda for future research. (2010). Wilbur, Kenneth ; draganska, michaela ; Sudhir, K. ; Zhang, Jie ; Bradlow, Eric ; Nijs, Vincent ; Rooderkerk, Robert ; Ailawadi, Kusum . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285. Full description at Econpapers || Download paper | 28 |
41 | 2013 | The nature of an apology: An experimental study on how to apologize after a service failure. (2013). Kaiser, Susanne ; Roschk, Holger. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:293-309. Full description at Econpapers || Download paper | 28 |
42 | 2005 | Spatial Models in Marketing. (2005). Bronnenberg, Bart ; Hofstede, Frankel ; Bradlow, Eric ; Bell, David ; Sismeiro, Catarina ; Duvvuri, Sri ; Yang, Sha ; Thomadsen, Raphael ; Arora, Neeraj ; Russell, Gary . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:267-278. Full description at Econpapers || Download paper | 27 |
43 | 2004 | Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Voss, Kevin E. ; Gammoh, Bashar S.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159. Full description at Econpapers || Download paper | 27 |
44 | 2012 | Priceâquality relationship in the presence of asymmetric dynamic reference quality effects. (2012). Gavious, Arieh ; Lowengart, Oded. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:137-161. Full description at Econpapers || Download paper | 27 |
45 | 2012 | Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Walker, Joan ; Hess, Stephane. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456. Full description at Econpapers || Download paper | 27 |
46 | 2008 | Behavioral frontiers in choice modeling. (2008). Swait, Joffre ; Steenburgh, Thomas ; Keane, Michael ; dellaert, benedict ; Cameron, Trudy ; Adamowicz, Wiktor ; Meyer, Robert ; Hanneman, Michael ; Louviere, Jordan ; Bunch, David. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228. Full description at Econpapers || Download paper | 26 |
47 | 2015 | Appropriate use of single-item measures is here to stay. (2015). Bergkvist, Lars. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:245-255. Full description at Econpapers || Download paper | 26 |
48 | 2006 | When giving some away makes sense to jump-start the diffusion process. (2006). Esteban-Bravo, Mercedes ; Lehmann, Donald . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:243-254. Full description at Econpapers || Download paper | 26 |
49 | 2009 | The time-harried shopper: Exploring the differences between maximizers and satisficers. (2009). Chowdhury, Tilottama ; Ratneshwar, S. ; Mohanty, Praggyan . In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:155-167. Full description at Econpapers || Download paper | 25 |
50 | 2013 | The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences. (2013). Chen, Ying-Ju ; Hsiao, LU. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:277-292. Full description at Econpapers || Download paper | 24 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2006 | Some antecedents and outcomes of brand love. (2006). Carroll, Barbara ; Ahuvia, Aaron. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89. Full description at Econpapers || Download paper | 76 |
2 | 2019 | Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking. (2019). Thalmann, Nadia M ; Schmitt, Bernd H ; Kim, Seoyoung. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:1:d:10.1007_s11002-019-09485-9. Full description at Econpapers || Download paper | 44 |
3 | 2015 | How collinearity affects mixture regression results. (2015). Ringle, Christian ; Volckner, Franziska ; Sarstedt, Marko ; Becker, Jan-Michael. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:643-659. Full description at Econpapers || Download paper | 39 |
4 | 2015 | Exploring the relationship between corporate social responsibility and firm innovation. (2015). Du, Shuili ; Luo, Xueming. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:703-714. Full description at Econpapers || Download paper | 38 |
5 | 2017 | Brand love: development and validation of a practical scale. (2017). Ahuvia, Aaron ; Bagozzi, Richard P ; Batra, Rajeev. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1. Full description at Econpapers || Download paper | 23 |
6 | 2004 | Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Oosterveld, Paul ; Wetzels, Martin ; Deutskens, Elisabeth . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36. Full description at Econpapers || Download paper | 20 |
7 | 2009 | Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. (2009). Lacey, Russell ; Kennett-Hensel, Pamela ; Sneath, Julie. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:1:p:45-60. Full description at Econpapers || Download paper | 19 |
8 | 2007 | The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Hofmann, Julian ; Volckner, Franziska. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196. Full description at Econpapers || Download paper | 19 |
9 | 2012 | Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Fox, Craig ; Wansink, Brian ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504. Full description at Econpapers || Download paper | 18 |
10 | 2005 | Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Czellar, Sandor ; Laurent, Gilles ; Dubois, Bernard . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128. Full description at Econpapers || Download paper | 18 |
11 | 2022 | Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing. (2022). Clegg, Melanie ; Brandes, Leif ; Bellis, Emanuel ; Hofstetter, Reto ; Zhang, John Z ; Schmitt, Bernd ; Rohlfsen, Felicia ; Reibstein, David ; Lamberton, Cait. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:4:d:10.1007_s11002-022-09639-2. Full description at Econpapers || Download paper | 17 |
12 | 2021 | A first look at online reputation on Airbnb, where every stay is above average. (2021). Zervas, Georgios ; Proserpio, Davide ; Byers, John W. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:1:d:10.1007_s11002-020-09546-4. Full description at Econpapers || Download paper | 17 |
13 | 2015 | They are not all same: variations in Asian consumersâ value perceptions of luxury brands. (2015). Shukla, Paurav ; Banerjee, Madhumita ; Singh, Jaywant. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:265-278. Full description at Econpapers || Download paper | 14 |
14 | 2020 | The past, present, and future of brand research. (2020). Reibstein, David J ; Neslin, Scott A ; Keller, Kevin Lane ; Oh, Travis Tae ; Lehmann, Donald R. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09524-w. Full description at Econpapers || Download paper | 14 |
15 | 2020 | Using technology to bring online convenience to offline shopping. (2020). Geyskens, Inge ; Gielens, Katrijn ; Dekimpe, Marnik G. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:1:d:10.1007_s11002-019-09508-5. Full description at Econpapers || Download paper | 14 |
16 | 2012 | Understanding consumersâ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Gensler, Sonja ; Bohm, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003. Full description at Econpapers || Download paper | 14 |
17 | 2014 | How do firms make money selling digital goods online?. (2014). Lewis, Randall ; Goldstein, Daniel ; Goldfarb, Avi ; Bonatti, Alessandro ; Lambrecht, Anja ; Rao, Anita ; Ghose, Anindya ; Yao, Song ; Sahni, Navdeep . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:331-341. Full description at Econpapers || Download paper | 14 |
18 | 2020 | Consumer decisions with artificially intelligent voice assistants. (2020). Oppewal, Harmen ; Donkers, Bas ; dellaert, benedict ; Schmitt, Bernd H ; Karmarkar, Uma R ; Johnson, Heidi ; Haubl, Gerald ; Fast, Nathanael J ; Diehl, Kristin ; Steffel, Mary ; Baker, Tom ; Spiller, Stephen A ; Arentze, Theo A ; Schroeder, Juliana ; Shu, Suzanne B. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:4:d:10.1007_s11002-020-09537-5. Full description at Econpapers || Download | 12 |
19 | 2015 | Advancing research on loyalty programs: a future research agenda. (2015). Basso, Leonardo ; Zhang, Jie ; Bijmolt, Tammo ; Breugelmans, Els ; Wunderlich, Nancy ; Mijnlieff, Willem ; Minnema, Alec ; Kopalle, Praveen ; Dorotic, Matilda. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139. Full description at Econpapers || Download paper | 11 |
20 | 2014 | The impact of buyerâseller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Stegemann, Manuel ; Kaufmann, Katharina ; Kim, Ju-Young. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423. Full description at Econpapers || Download paper | 11 |
21 | 2014 | Product recalls and the moderating role of brand commitment. (2014). Ross, William ; Srivastava, Rajendra ; Grewal, Rajdeep ; Germann, Frank. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:2:p:179-191. Full description at Econpapers || Download paper | 11 |
22 | 2008 | Getting too personal: Reactance to highly personalized email solicitations. (2008). White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge ; ZAHAY, DEBRA. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50. Full description at Econpapers || Download paper | 11 |
23 | 2007 | Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Cole, Catherine ; Bonifield, Carolyn . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99. Full description at Econpapers || Download paper | 11 |
24 | 2008 | Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Su, Meng ; Joshi, Yogesh ; Hess, James ; Dreze, Xavier ; Thomas, Jacquelyn ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321. Full description at Econpapers || Download paper | 11 |
25 | 2013 | Brand personality: A meta-analytic review of antecedents and consequences. (2013). Stokburger-Sauer, Nicola ; Eisend, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:205-216. Full description at Econpapers || Download paper | 11 |
26 | 2015 | Appropriate use of single-item measures is here to stay. (2015). Bergkvist, Lars. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:245-255. Full description at Econpapers || Download paper | 10 |
27 | 2020 | Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices. (2020). Labrecque, Lauren I ; Swani, Kunal. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09518-8. Full description at Econpapers || Download paper | 10 |
28 | 2008 | Product uniqueness as a driver of customer utility in mass customization. (2008). Franke, Nikolaus ; Schreier, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107. Full description at Econpapers || Download paper | 10 |
29 | 2020 | Speciesism: an obstacle to AI and robot adoption. (2020). Schmitt, Bernd. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:1:d:10.1007_s11002-019-09499-3. Full description at Econpapers || Download paper | 9 |
30 | 2006 | The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Uldry, Pierre-Francois ; Brazell, Jeff ; Diener, Christopher ; Moore, William ; Severin, Valerie . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268. Full description at Econpapers || Download paper | 9 |
31 | 2021 | Blockchain: a game changer for marketers?. (2021). Gleim, Mark R ; Stevens, Jennifer L. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:1:d:10.1007_s11002-021-09557-9. Full description at Econpapers || Download paper | 9 |
32 | 2020 | The past, present, and future of consumer research. (2020). Parker, Jeffrey R ; Kahn, Barbara E ; Holbrook, Morris B ; Malter, Maayan S ; Lehmann, Donald R. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09526-8. Full description at Econpapers || Download paper | 9 |
33 | 2017 | Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism. (2017). Zeugner-Roth, Katharina ; Fischer, Peter M. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:2:d:10.1007_s11002-016-9400-7. Full description at Econpapers || Download paper | 8 |
34 | 2017 | The impact of corporate social responsibility on customer attitudes and retentionâthe moderating role of brand success indicators. (2017). Bugel, Marnix S ; Verhoef, Peter C ; Onrust, Marjolijn ; Doorn, Jenny. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:4:d:10.1007_s11002-017-9433-6. Full description at Econpapers || Download paper | 8 |
35 | 2015 | Platforms: a multiplicity of research opportunities. (2015). Song, Minjae ; Chu, Junhong ; Bravo, Mercedes ; Manchanda, Puneet ; Sriram, S. ; Subramanian, Upender ; Shriver, Scott . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:141-152. Full description at Econpapers || Download paper | 8 |
36 | 2008 | Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304. Full description at Econpapers || Download paper | 8 |
37 | 2013 | The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences. (2013). Chen, Ying-Ju ; Hsiao, LU. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:277-292. Full description at Econpapers || Download paper | 7 |
38 | 2006 | An empirical comparison of methods for measuring consumersâ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149. Full description at Econpapers || Download paper | 7 |
39 | 2006 | The consumer as advocate: Self-relevance, culture, and word-of-mouth. (2006). Darke, Peter ; Chung, Cindy . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:269-279. Full description at Econpapers || Download paper | 7 |
40 | 2017 | Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing. (2017). Dmello, Jason ; Qian, Shanshan ; Bae, T J ; Barone, Michael J. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:3:d:10.1007_s11002-017-9425-6. Full description at Econpapers || Download paper | 7 |
41 | 2015 | Conspicuous consumption and income inequality in an emerging economy: evidence from India. (2015). Sarin, Ankur ; Jaikumar, Saravana. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:279-292. Full description at Econpapers || Download paper | 7 |
42 | 2021 | Retailer voluntary investment against a threat of manufacturer encroachment. (2021). Zennyo, Yusuke ; Hamamura, Jumpei. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:4:d:10.1007_s11002-021-09575-7. Full description at Econpapers || Download paper | 7 |
43 | 2017 | The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity. (2017). Stokburger-Sauer, Nicola E ; Brunner-Sperdin, Alexandra ; Schnurr, Benedikt. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:2:d:10.1007_s11002-016-9404-3. Full description at Econpapers || Download paper | 7 |
44 | 2015 | Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. (2015). Janssen, Catherine ; Berens, Guido ; Swaen, Valerie ; Vanhamme, Joelle. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:565-578. Full description at Econpapers || Download paper | 7 |
45 | 2014 | The interrelationships between brand and channel choice. (2014). zhang, zhong ; Telang, Rahul ; Deighton, John ; Bradlow, Eric ; Montaguti, Elisa ; Bodapati, Anand ; Gensler, Sonja ; Neslin, Scott ; Venkatesan, Raj ; Verhoef, Peter ; Lee, Leonard ; Jerath, Kinshuk. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:319-330. Full description at Econpapers || Download paper | 7 |
46 | 2020 | How can machine learning aid behavioral marketing research?. (2020). Goldfarb, Avi ; dzyabura, daria ; Uetake, Kosuke ; Hagen, Linda ; Zhu, Ying ; Wright, James R ; Wang, Yanwen ; Sudhir, K ; Liu, Liu ; Etkin, Jordan ; Bollinger, Bryan ; Yang, Nathan. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:4:d:10.1007_s11002-020-09535-7. Full description at Econpapers || Download paper | 7 |
47 | 2013 | Customization of online advertising: The role of intrusiveness. (2013). Doorn, Jenny ; Hoekstra, Janny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351. Full description at Econpapers || Download paper | 7 |
48 | 2018 | A typology of brand alliances and consumer awareness of brand alliance integration. (2018). Chatterjee, Rabik Ar ; Ruth, Julie A ; Venkatesh, R ; Newmeyer, Casey E. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:3:d:10.1007_s11002-018-9467-4. Full description at Econpapers || Download paper | 6 |
49 | 2013 | The nature of an apology: An experimental study on how to apologize after a service failure. (2013). Kaiser, Susanne ; Roschk, Holger. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:293-309. Full description at Econpapers || Download paper | 6 |
50 | 2010 | A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt. (2010). Lee-Wingate, Sooyeon ; Corfman, Kim . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:4:p:385-395. Full description at Econpapers || Download paper | 6 |
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2023 | Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal. (2023). Steinhart, Yael ; Shoham, Meyrav ; Moldovan, Sarit. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:881-897. Full description at Econpapers || Download paper | |
2023 | Platform Partnership Programs and Content Supply: Evidence from the YouTube âAdpocalypseâ. (2023). Loh, Johannes ; Kerkhof, Anna ; El-Komboz, Lena Abou. In: CESifo Working Paper Series. RePEc:ces:ceswps:_10363. Full description at Econpapers || Download paper | |
2023 | The Consequences of Rating Inflation on Platforms: Evidence from a Quasi-Experiment. (2023). Telang, Rahul ; Li, Hui ; Aziz, Arslan. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:2:p:590-608. Full description at Econpapers || Download paper | |
2023 | A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets. (2023). Chu, Junhong ; Tang, Chuang ; Yao, Dai. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:1:p:166-188. Full description at Econpapers || Download paper | |
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2023 | In vi(vi)no veritas? Expertise, review accuracy and reputation inflation. (2023). JanÃen, Rebecca ; Ribar, Matthew K ; Janssen, Rebecca. In: ZEW Discussion Papers. RePEc:zbw:zewdip:283613. Full description at Econpapers || Download paper | |
2023 | Bad reputation with simple rating systems. (2023). Lorecchio, Caio ; Monte, Daniel. In: Games and Economic Behavior. RePEc:eee:gamebe:v:142:y:2023:i:c:p:150-178. Full description at Econpapers || Download paper | |
2023 | Exploring the synergistic role of ethical leadership and sales control systems on salesperson social media use and sales performance. (2023). Schrock, Wyatt ; Briggs, Elten ; Kalra, Ashish. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008098. Full description at Econpapers || Download paper | |
2023 | New evaluation metric for measuring sales training effectiveness. (2023). Johnston, Wesley J. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009237. Full description at Econpapers || Download paper | |
2023 | Smiles in Profiles: Improving Fairness and Efficiency Using Estimates of User Preferences in Online Marketplaces. (2022). Yuan, Yuan ; Palikot, Emil ; Karlan, Dean ; Athey, Susan. In: Papers. RePEc:arx:papers:2209.01235. Full description at Econpapers || Download paper | |
2023 | The role of socially rich photos in generating favorable donation behavior on charity websites. (2023). Boch, Emmanuelle ; Bataoui, Soffien. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001765. Full description at Econpapers || Download paper | |
2023 | Product Innovation, Diffusion and Endogenous Growth. (). Sener, Fuat ; Klein, Michael. In: Review of Economic Dynamics. RePEc:red:issued:21-201. Full description at Econpapers || Download paper | |
2023 | Adoption and Applications of Blockchain Technology in Marketing: A Retrospective Overview and Bibliometric Analysis. (2023). Rabbani, Mustafa Raza ; Akmal, Syed ; Bashar, Abu ; Wasiq, Mohammad ; Nasef, Youssef Tarek ; Nawaz, Nishad ; Saifi, Mohd Afzal. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:4:p:3279-:d:1064771. Full description at Econpapers || Download paper | |
2023 | Blockchain-enabled advances (BEAs): Implications for consumers and brands. (2023). Colicev, Anatoli ; Hakkarainen, Tuuli. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001212. Full description at Econpapers || Download paper | |
2023 | Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda. (2023). Guibert, Nathalie ; Belvaux, Bertrand ; Alkhudary, Rami. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:2:d:10.1007_s11002-022-09655-2. Full description at Econpapers || Download paper | |
2023 | Marketing without trust? â Blockchain technologies in the sharing economy as assemblage and pharmakon. (2023). Hietanen, Joel ; Haynes, Paul. In: Journal of Business Research. RePEc:eee:jbrese:v:163:y:2023:i:c:s0148296323002989. Full description at Econpapers || Download paper | |
2023 | Effects of Knowledge Anxiety and Cognitive Processing Bias on Brand Avoidance during COVID-19: The Mediating Role of Attachment Anxiety and Herd Mentality. (2023). Yan, Haolan ; Chen, Rui. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:8:p:6978-:d:1129015. Full description at Econpapers || Download paper | |
2023 | The influence of COVID-19 pandemic on consumerâbrand relationships: evidence of brand evangelism behaviors. (2023). Sachdeva, Ruchika ; Jassawalla, Avan R ; Sashittal, Hemant C. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:3:d:10.1057_s41262-022-00301-w. Full description at Econpapers || Download paper | |
2023 | Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations. (2023). Cheng, Yimin ; Ranjan, Bhoomija ; Orazi, Davide Christian. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:3:d:10.1007_s11747-022-00917-z. Full description at Econpapers || Download paper | |
2023 | Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands. (2023). Hasford, Jonathan ; Urumutta, Ganga S ; Boman, Laura. In: Journal of Business Research. RePEc:eee:jbrese:v:168:y:2023:i:c:s0148296323005672. Full description at Econpapers || Download paper | |
2023 | Care management to improve retail customers and employeesââ¬â¢ satisfaction. (2023). Scarpi, Daniele ; Compagno, Cristiana ; Raggiotto, Francesco. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000279. Full description at Econpapers || Download paper | |
2023 | Review of Marketing Relevant Real Activity Manipulation. (2023). Chakravarty, Anindita. In: Customer Needs and Solutions. RePEc:spr:custns:v:10:y:2023:i:1:d:10.1007_s40547-023-00136-9. Full description at Econpapers || Download paper | |
2023 | Executive confidence and myopic marketing management. (2023). Rust, Roland T ; Low, Angie ; Chung, Tuck Siong. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:5:d:10.1007_s11747-022-00909-z. Full description at Econpapers || Download paper | |
2023 | Being seen⦠by human or machine? Acknowledgment effects on customer responses differ between human and robotic service workers. (2023). Otterbring, Tobias ; Frank, Darius-Aurel. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:189:y:2023:i:c:s0040162523000306. Full description at Econpapers || Download paper | |
2023 | An investigation of the impact of Black male and female actors on US moviesâ box-office across countries. (2023). Chen, Jieke ; Giannetti, Verdiana. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:2:d:10.1007_s11002-022-09647-2. Full description at Econpapers || Download paper | |
2023 | Supplier encroachment in the presence of asymmetric retail competition. (2023). Balasubramanian, Ganesh ; Ponnachiyur, Arulanantha Prabu. In: International Journal of Production Economics. RePEc:eee:proeco:v:264:y:2023:i:c:s0925527323001937. Full description at Econpapers || Download paper | |
2023 | The bright side of outside market entry with manufacturer encroachment. (2023). Pan, Cong ; Kittaka, Yuta. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:180:y:2023:i:c:s1366554523003460. Full description at Econpapers || Download paper | |
2023 | Financial returns to corporate brand extensions: does typicality matter?. (2023). Hanssens, Dominique ; Sezen, Burcu. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00220-y. Full description at Econpapers || Download paper | |
2023 | The Impact of the Use of Augmented Reality on Online Purchasing Behavior Sustainability: The Saudi Consumer as a Model. (2023). Saud, Norah. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:6:p:5448-:d:1102111. Full description at Econpapers || Download paper | |
2023 | An AI-enabled approach for improving advertising identification and promotion in social networks. (2023). Wang, Hao ; Shi, Baisheng. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:188:y:2023:i:c:s0040162522007909. Full description at Econpapers || Download paper | |
2023 | Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations. (2023). Park, Jooyoung ; Kim, Changju. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002412. Full description at Econpapers || Download paper | |
2023 | âThe persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual reviewâ. (2023). Behl, Abhishek ; Razzaq, Ali ; Quach, Sara ; Thaichon, Park ; Jayawardena, Nirma Sadamali. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323000978. Full description at Econpapers || Download paper | |
2023 | Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses. (2023). Kostyk, Alena ; Ketron, Seth ; Cowan, Kirsten ; Kristofferson, Kirk. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:3:p:385-399. Full description at Econpapers || Download paper | |
2023 | The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries. (2023). Awang, Khairil Wahidin ; Hendriana, Evelyn ; Raja, Raja Nerina. In: Place Branding and Public Diplomacy. RePEc:pal:pbapdi:v:19:y:2023:i:4:d:10.1057_s41254-023-00295-5. Full description at Econpapers || Download paper | |
2023 | How does origin labelling on food packaging influence consumer product evaluation and choices? A systematic literature review. (2023). Thogersen, John. In: Food Policy. RePEc:eee:jfpoli:v:119:y:2023:i:c:s030691922300101x. Full description at Econpapers || Download paper | |
2023 | Cross-industrial study on satisfaction-commitment-PWOM linkage: The role of competition, consumption visibility, and service relationship. (2023). Ye, Mingqi ; Baumann, Chris ; Dahana, Wirawan Dony ; Sakiyama, Ryo. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323000735. Full description at Econpapers || Download paper | |
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2023 | Can firms benefit from integrating high-frequency survey measures with objective service quality data?. (2023). Manchanda, Puneet ; Aribarg, Anocha ; Cho, Jihoon. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:3:p:513-533. Full description at Econpapers || Download paper | |
2023 | Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis. (2023). Chakravarty, Anindita ; Kim, Seoyoung ; Zhang, Peng Vincent. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:2:d:10.1007_s11747-022-00877-4. Full description at Econpapers || Download paper | |
2023 | Cultural differences in giving experiential (vs. material) gifts. (2023). Cho, Hyewon ; Suh, Minji. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:2:d:10.1007_s11002-022-09645-4. Full description at Econpapers || Download paper | |
2023 | Doing good by sharing messages: An investigation of âYou Share, We Donateâ campaigns and how they can attain viral success. (2023). Bowen, Melanie ; Kim, Shin Hye. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009754. Full description at Econpapers || Download paper | |
2023 | Bitcoin-denominated prices can reduce preference for vice products. (2023). Banker, Sachin ; Park, Joowon. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:2:d:10.1007_s11002-022-09651-6. Full description at Econpapers || Download paper | |
2023 | Vertical and horizontal governance in multiple-channel systems. (2023). Choi, Yonghoon ; Hara, Yoritoshi. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009948. Full description at Econpapers || Download paper | |
2023 | Mental Accounting and decision making: a systematic literature review. (2023). Bortolon, Patricia Maria ; de Lacerda, Rafael ; Silva, Emmanuel Marques. In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:107:y:2023:i:c:s2214804323001180. Full description at Econpapers || Download paper | |
2023 | Consumer Satisfaction with the Online Dispute Resolution on a Second-Hand Goods-Trading Platform. (2023). Wan, Yan ; Liu, Yuru. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:4:p:3182-:d:1063249. Full description at Econpapers || Download paper | |
2023 | What do consumers want? A methodological framework to identify determinant product attributes from consumersââ¬â¢ online questions. (2023). Aw, Eugene Cheng-Xi ; Fernando, Angeline Gautami. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000826. Full description at Econpapers || Download paper | |
2023 | Not So New Kid on the Block: Accounting and Valuation Aspects of Non-Fungible Tokens (NFTs). (2023). Sims, Alexandra ; Jayasuriya, Dulani. In: JRFM. RePEc:gam:jjrfmx:v:16:y:2023:i:11:p:465-:d:1267328. Full description at Econpapers || Download paper | |
2023 | A toolbox to evaluate the trustworthiness of published findings. (2023). Schoniger, Martina Katharina ; Roseler, Lukas ; Adler, Susanne Jana. In: Journal of Business Research. RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005489. Full description at Econpapers || Download paper | |
2023 | Toward open science in PLS-SEM: Assessing the state of the art and future perspectives. (2023). Radomir, Lcrmioara ; Sharma, Pratyush Nidhi ; Adler, Susanne Jana. In: Journal of Business Research. RePEc:eee:jbrese:v:169:y:2023:i:c:s0148296323006501. Full description at Econpapers || Download paper | |
2023 | Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements. (2023). Martin, Nathanael S ; Clarkson, Joshua J. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:3:d:10.1007_s11002-023-09683-6. Full description at Econpapers || Download paper | |
2023 | One-of-a-kind products: Leveraging strict uniqueness in mass customization. (2023). de Bellis, Emanuel ; Gorgen, Jonas ; Krause, Franziska ; Haubl, Gerald ; Klanner, Ilse-Maria ; Burghartz, Pia ; Franke, Nikolaus. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:823-840. Full description at Econpapers || Download paper | |
2023 | Resistance to innovation: A dynamic capability model based enquiry into retailersâ resistance to blockchain adaptation. (2023). Dutot, Vincent ; Das, Ronnie ; Balakrishnan, Janarthanan ; Dwivedi, Yogesh K. In: Journal of Business Research. RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322010979. Full description at Econpapers || Download paper | |
2023 | How can non-fungible tokens bring value to brands. (2023). Colicev, Anatoli. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:1:p:30-37. Full description at Econpapers || Download paper | |
2023 | Storytelling in initial coin offerings: Attracting investment or gaining referrals?. (2023). Boukis, Achilleas. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001546. Full description at Econpapers || Download paper | |
2023 | Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?. (2023). Zhang, John Z. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:1:p:22-29. Full description at Econpapers || Download paper | |
2023 | Recent developments in Business Economics. (2023). Sarstedt, Marko ; Kupper, Hans-Ulrich ; Hundsdoerfer, Jochen ; Hofmann, Christian ; Bischof, Jannis ; Breuer, Wolfgang ; Witt, Peter ; Weitzel, Tim ; Schreck, Philipp. In: Journal of Business Economics. RePEc:spr:jbecon:v:93:y:2023:i:6:d:10.1007_s11573-023-01172-6. Full description at Econpapers || Download paper | |
2023 | Why airdrop cryptocurrency tokens?. (2023). Lane, Aaron M ; Berg, Chris. In: Journal of Business Research. RePEc:eee:jbrese:v:163:y:2023:i:c:s014829632300303x. Full description at Econpapers || Download paper | |
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2023 | Diversification benefits of NFTs for conventional asset investors: Evidence from CoVaR with higher moments and optimal hedge ratios. (2023). Rice, John ; Choi, Sun-Yong ; Usman, Muhammad ; Umar, Zaghum. In: Research in International Business and Finance. RePEc:eee:riibaf:v:65:y:2023:i:c:s0275531923000831. Full description at Econpapers || Download paper | |
2023 | Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse. (2023). Kshetri, Nir ; Tom, Claudia M ; Patel, Nina Jane ; Behl, Abhishek ; Dwivedi, Yogesh K ; Taylor, Alexandra ; Jain, Animesh ; Basu, Sriparna ; Tak, Preeti ; Hinsch, Chris ; Balakrishnan, Janarthanan ; Rauschnabel, Philipp A ; Gupta, Ashish ; Belei, Nina ; Raman, Ramakrishnan ; Giannakis, Mihalis ; Ribeiro-Navarrete, Samuel ; Papagiannidis, Savvas ; Foster-Fletcher, Richard ; Koohang, Alex ; Pandey, Neeraj ; Felix, Reto ; Kar, Arpan Kumar ; Evans, Leighton ; Baabdullah, Abdullah M ; Yan, Meiyi ; Kamran, Qeis ; Rana, Nripendra P ; Wang, Yichuan ; Juneja, Satinder ; Dutot, Vincent ; Hughes, Laurie ; Viglia, Giampaolo ; Jung, Timothy ; Davies, Gareth H. In: Informat | |
2023 | Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse. (2023). Balakrishnan, J ; Rauschnabel, P A ; Gupta, A ; Belei, N ; Raman, R ; Giannakis, M ; Ribeiro-Navarrete, S ; Papagiannidis, S ; Foster-Fletcher, R ; Koohang, A ; Pandey, N ; Felix, R ; Kar, A K ; Evans, L ; Yan, M ; Baabdullah, A M ; Kamran, Q ; Dwivedi, R ; Wang, Y ; Rana, Nripendra P ; Juneja, S ; Dutot, Vincent ; Viglia, G ; Hughes, L ; Jung, T ; Davies, G H ; Tom, M C ; Kshetri, N ; Patel, Jane N ; Behl, A ; Taylor, A ; Jain, A ; Basu, S ; Tak, P ; Hinsch, C. In: Post-Print. RePEc:hal:journl:hal-04292609. Full description at Econpapers || Download |
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2023 | Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food. (2023). Liu, Yunxin. In: Journal of Business Research. RePEc:eee:jbrese:v:168:y:2023:i:c:s0148296323006045. Full description at Econpapers || Download paper | |
2023 | Are scientific practices improving in consumer research? A glass half-full and half-empty. (2023). Pham, Michel Tuan. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:3:d:10.1007_s11002-023-09679-2. Full description at Econpapers || Download paper | |
2023 | Understanding effect sizes in consumer psychology. (2023). Fitzsimons, Gavan J ; Spiller, Stephen A ; Dias, Rodrigo S. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:3:d:10.1007_s11002-023-09680-9. Full description at Econpapers || Download paper |
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2022 | Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets. (2022). Brouard, Myriam ; Humayun, Mariam ; Belk, Russell. In: Journal of Business Research. RePEc:eee:jbrese:v:153:y:2022:i:c:p:198-205. Full description at Econpapers || Download paper | |
2022 | Educational Applications of Non-Fungible Token (NFT). (2022). Liu, Chien-Yu ; Wu, Chih-Hung. In: Sustainability. RePEc:gam:jsusta:v:15:y:2022:i:1:p:7-:d:1008579. Full description at Econpapers || Download paper | |
2022 | Scientometric Analysis of Brand Personality. (2022). Moraga-Flores, Hugo ; Araya-Castillo, Luis ; Rubio, Andres ; Vicencio-Rios, Gustavo. In: Sustainability. RePEc:gam:jsusta:v:15:y:2022:i:1:p:731-:d:1021330. Full description at Econpapers || Download paper | |
2022 | The role of timeframes in the retrieval and temporal location judgments of past events. (2022). Soman, Dilip ; Tu, Yanping. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-021-09604-5. Full description at Econpapers || Download paper | |
2022 | Commentary: the role of age in consumerâs retrieval and evaluation of consumption experiences. (2022). Drolet, Aimee ; Davis, Cassandra Denise. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-021-09607-2. Full description at Econpapers || Download paper | |
2022 | Sparking conversations: Editorsâ Pick with commentaries and thematic article compilations. (2022). Winer, Russell ; Mizik, Natalie ; Labroo, Aparna A. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-022-09621-y. Full description at Econpapers || Download paper | |
2022 | Complexities for the Indian Economy of Chinas Growing Technological Competence. (2022). Gordon, Anna ; Agarwal, Shekhar. In: OSF Preprints. RePEc:osf:osfxxx:fk3r7. Full description at Econpapers || Download paper | |
2022 | Indiaâs Rising Technology Economy: Sources and Consequences. (2022). Agarwal, Shekhar. In: OSF Preprints. RePEc:osf:osfxxx:x6yzm. Full description at Econpapers || Download paper |
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2021 | Dealing with Uncertainty: The Value of Reputation in the Absence of Legal Institutions. (2021). Liebert, Helge ; Eschenbaum, Nicolas. In: Papers. RePEc:arx:papers:2107.11314. Full description at Econpapers || Download paper | |
2021 | Mutual surveillance on Airbnb. (2021). Pumputis, Aurimas ; Larson, Mia ; Gossling, Stefan. In: Annals of Tourism Research. RePEc:eee:anture:v:91:y:2021:i:c:s0160738321001924. Full description at Econpapers || Download paper | |
2021 | Trust Model for Online Reviews of Tourism Services and Evaluation of Destinations. (2021). Paskova, Martina ; Azubuike, Tracy ; Zelenka, Josef. In: Administrative Sciences. RePEc:gam:jadmsc:v:11:y:2021:i:2:p:34-:d:523320. Full description at Econpapers || Download paper | |
2021 | Airbnb Hospitality: Exploring Users and Non-Usersâ Perceptions and Intentions. (2021). Lengler, Jorge ; Mohsin, Asad. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:19:p:10884-:d:647216. Full description at Econpapers || Download paper | |
2021 | The Sharing Economy towards Sustainable Tourism: An Example of an Online Transport-sharing Platform. (2021). Vagdien, Biruta ; Vienaindien, Milita ; Perkumien, Dalia. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:19:p:10955-:d:648574. Full description at Econpapers || Download paper | |
2021 | Mechanism Analysis of Applying Blockchain Technology to Forestry Carbon Sink Projects Based on the Differential Game Model. (2021). Yan, Jingjing ; He, Dayi ; Sun, Rui ; Tao, LI. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:21:p:11697-:d:662734. Full description at Econpapers || Download paper | |
2021 | Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb. (2021). Holtz, David ; Grewal, Elena ; Fradkin, Andrey. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:6:p:1013-1029. Full description at Econpapers || Download paper | |
2021 | Gender diversity in academic publishingâcomment on Galak and Kahn (2021). (2021). Papies, Dominik ; Stromberg, Malik ; Muller, Franziska. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09579-3. Full description at Econpapers || Download paper | |
2021 | Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey. (2021). Perry, Vanessa ; Bradford, Tonya Williams. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09580-w. Full description at Econpapers || Download paper | |
2021 | Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey. (2021). Ferguson, Nakeisha S ; Wooten, David B. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09581-9. Full description at Econpapers || Download paper | |
2021 | 2019 Academic Marketing Climate Survey: response to commentaries. (2021). Kahn, Barbara E ; Galak, Jeff. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09584-6. Full description at Econpapers || Download paper | |
2021 | Beyond perception: the role of gender across marketing scholarsâ careers, in reply to Galak and Kahn (2021). (2021). Meng, Hua ; Zamudio, Cesar ; Pew, Ethan. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09585-5. Full description at Econpapers || Download paper | |
2021 | Commentary on â2019 Academic Marketing Climate Survey: motivation, results and recommendationsâ. (2021). Deighton, John. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09586-4. Full description at Econpapers || Download paper | |
2021 | Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey. (2021). Dobscha, Susan. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09588-2. Full description at Econpapers || Download paper | |
2021 | Introduction to special issue on gender and ethnicity in the marketing professoriate. (2021). Winer, Russell S ; Mizik, Natalie ; Labroo, Aparna A. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09591-7. Full description at Econpapers || Download paper | |
2021 | Wettbewerb und Regulierung in der Plattform- und Datenökonomie. (2021). Kroon, Peter ; Wiewiorra, Lukas ; Steffen, Nico. In: WIK Discussion Papers. RePEc:zbw:wikdps:481. Full description at Econpapers || Download paper |
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2020 | Internet of Vehicle Empowered Mobile Media Scenarios: In-Vehicle Infotainment Solutions for the Mobility as a Service (MaaS). (2020). Song, Xiaoxiao ; Jin, Doudou ; Yu, Zhiyuan ; Wang, Desheng ; Zhai, Chao. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:18:p:7448-:d:411630. Full description at Econpapers || Download paper | |
2020 | Capital Intensity and Labour Productivity in Waste Companies. (2020). Alina, Jii ; Leitmanova, Ivana Faltova ; Novotna, Martina ; Volek, Toma. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:24:p:10300-:d:459503. Full description at Econpapers || Download paper | |
2020 | The past, present, and future of brand research. (2020). Reibstein, David J ; Neslin, Scott A ; Keller, Kevin Lane ; Oh, Travis Tae ; Lehmann, Donald R. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09524-w. Full description at Econpapers || Download paper | |
2020 | The past, present, and future of consumer research. (2020). Parker, Jeffrey R ; Kahn, Barbara E ; Holbrook, Morris B ; Malter, Maayan S ; Lehmann, Donald R. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09526-8. Full description at Econpapers || Download paper | |
2020 | The past, present, and future of measurement and methods in marketing analysis. (2020). Jedidi, Kamel ; Hanssens, Dominique M ; Desarbo, Wayne S ; Ding, YU ; Lehmann, Donald R ; Lynch, John G. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09527-7. Full description at Econpapers || Download paper | |
2020 | The past, present, and future of innovation research. (2020). Moreau, Page C ; Moorman, Christine ; Lee, Byung Cheol ; Lehmann, Donald R ; Stephen, Andrew T. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09528-6. Full description at Econpapers || Download paper | |
2020 | The past, present, and future of marketing strategy. (2020). McAlister, Leigh M ; Kopalle, Praveen K ; Carpenter, Gregory S ; Sozuer, Sibel ; Lehmann, Donald R. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09529-5. Full description at Econpapers || Download paper | |
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