Bernd Skiera : Citation Profile


Are you Bernd Skiera?

Goethe Universität Frankfurt am Main

14

H index

20

i10 index

787

Citations

RESEARCH PRODUCTION:

58

Articles

23

Papers

2

Books

7

Chapters

RESEARCH ACTIVITY:

   30 years (1993 - 2023). See details.
   Cites by year: 26
   Journals where Bernd Skiera has often published
   Relations with other researchers
   Recent citing documents: 120.    Total self citations: 26 (3.2 %)

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   Permalink: http://citec.repec.org/psk33
   Updated: 2023-11-04    RAS profile: 2023-05-09    
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Relations with other researchers


Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Bernd Skiera.

Is cited by:

Hinz, Oliver (15)

Franck, Egon (10)

Reade, J (10)

Spann, Martin (8)

Nuesch, Stephan (7)

Nilssen, Tore (6)

Albers, Sönke (5)

Zanaj, Skerdilajda (5)

Marini, Marco (5)

Miravete, Eugenio (5)

Genakos, Christos (5)

Cites to:

Spann, Martin (16)

Goldfarb, Avi (12)

Tucker, Catherine (11)

Kahneman, Daniel (11)

Thaler, Richard (11)

Popkowski Leszczyc, Peter (10)

Hinz, Oliver (9)

Wolfers, Justin (8)

Chintagunta, Pradeep (8)

Zitzewitz, Eric (8)

Brynjolfsson, Erik (8)

Main data


Where Bernd Skiera has published?


Journals with more than one article published# docs
International Journal of Research in Marketing11
Schmalenbach Journal of Business Research9
GfK Marketing Intelligence Review6
Journal of Retailing5
European Journal of Operational Research5
Journal of Interactive Marketing3
Journal of Business Research2

Working Papers Series with more than one paper published# docs
Publications of Darmstadt Technical University, Institute for Business Studies (BWL) / Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)7
Manuskripte aus den Instituten fr Betriebswirtschaftslehre der Universitt Kiel / Christian-Albrechts-Universitt zu Kiel, Institut fr Betriebswirtschaftslehre6
Papers / arXiv.org5
ERIM Report Series Research in Management / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam2

Recent works citing Bernd Skiera (2023 and 2022)


YearTitle of citing document
2023Diffusion of Innovation over Social Networks under Limited-trust Equilibrium. (2022). Nagi, Rakesh ; Etesami, Rasoul S ; Leon, Vincent. In: Papers. RePEc:arx:papers:2206.06318.

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2022A Game-theoretic Model of the Consumer Behavior Under Pay-What-You-Want Pricing Strategy. (2022). Suchow, Jordan W ; Ashrafimoghari, Vahid. In: Papers. RePEc:arx:papers:2207.08923.

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2023How well can fine balance work for covariate balancing. (2023). Yu, Ruoqi. In: Biometrics. RePEc:bla:biomet:v:79:y:2023:i:3:p:2346-2356.

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2023Random encounters and information diffusion about product quality. (2023). Zanaj, Skerdilajda ; Marini, Marco ; Gabszewicz, Jean. In: Journal of Economics & Management Strategy. RePEc:bla:jemstr:v:32:y:2023:i:2:p:348-376.

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2022Managing Software?as?a?Service: Pricing and operations. (2022). Kumar, Subodha ; Li, BO. In: Production and Operations Management. RePEc:bla:popmgt:v:31:y:2022:i:6:p:2588-2608.

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2022Lookalike Targeting on Others Journeys: Brand Versus Performance Marketing. (2022). Roy, Subroto ; Lee, Seungyoon ; Sudhir, K. In: Cowles Foundation Discussion Papers. RePEc:cwl:cwldpp:2302r.

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2022Offering the right incentive at the right time: Leveraging customer mental accounting to promote prepaid service. (2022). Zeng, Guojun ; Yang, Yanjia ; Wu, Laurie ; Qiu, Shangzhi. In: Annals of Tourism Research. RePEc:eee:anture:v:93:y:2022:i:c:s0160738322000184.

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2022Humanoid versus non-humanoid robots: How mortality salience shapes preference for robot services under the COVID-19 pandemic?. (2022). Yi, Xiao ; Wan, Lisa C ; Liu, Xing. In: Annals of Tourism Research. RePEc:eee:anture:v:94:y:2022:i:c:s0160738322000342.

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2022Multi-stage optimal energy management of multi-energy microgrid in deregulated electricity markets. (2022). Yang, Qiang ; Dong, Wei ; Wang, Yubin. In: Applied Energy. RePEc:eee:appene:v:310:y:2022:i:c:s0306261922000174.

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2022Consumer understanding and evaluation of carbon-neutral electric vehicle charging services. (2022). Fichtner, Wolf ; Jochem, Patrick ; Feurer, Sven ; Baumgartner, Nora ; Lehmann, Nico ; Will, Christian . In: Applied Energy. RePEc:eee:appene:v:313:y:2022:i:c:s030626192200246x.

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2022A digital business model for accelerating distributed renewable energy expansion in rural China. (2022). Zhang, L P ; Zhou, P ; Hu, BO. In: Applied Energy. RePEc:eee:appene:v:316:y:2022:i:c:s0306261922004718.

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2022Using Hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: A study based on conjoint choice data. (2022). Steiner, Winfried J ; Kurz, Peter ; Goeken, Nils ; Hein, Maren. In: European Journal of Operational Research. RePEc:eee:ejores:v:297:y:2022:i:2:p:630-651.

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2022Betting market equilibrium with heterogeneous beliefs: A prospect theory-based model. (2022). Wang, Tongyao ; Gao, Jianjun ; Yu, Dian. In: European Journal of Operational Research. RePEc:eee:ejores:v:298:y:2022:i:1:p:137-151.

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2022Convex combinations in judgment aggregation. (2022). Jaspersen, Johannes G. In: European Journal of Operational Research. RePEc:eee:ejores:v:299:y:2022:i:2:p:780-794.

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2022Put your money where your forecast is: Supply chain collaborative forecasting with cost-function-based prediction markets. (2022). Zaerpour, Nima ; Karimi, Majid. In: European Journal of Operational Research. RePEc:eee:ejores:v:300:y:2022:i:3:p:1035-1049.

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2022Keyword portfolio optimization in paid search advertising. (2022). Symitsi, Efthymia ; Markellos, Raphael N ; Mantrala, Murali K. In: European Journal of Operational Research. RePEc:eee:ejores:v:303:y:2022:i:2:p:767-778.

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2023A choice-based optimization approach for contracting in supply chains. (2023). Voigt, Guido ; Muller, Sven ; Roemer, Nils. In: European Journal of Operational Research. RePEc:eee:ejores:v:305:y:2023:i:1:p:271-286.

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2022Willingness to pay for regional electricity generation – A question of green values and regional product beliefs?. (2022). Fichtner, Wolf ; Ardone, Armin ; Sloot, Daniel ; Lehmann, Nico. In: Energy Economics. RePEc:eee:eneeco:v:110:y:2022:i:c:s014098832200175x.

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2022Dynamic electricity tariffs: Designing reasonable pricing schemes for private households. (2022). von Loessl, Victor ; Freier, Julia. In: Energy Economics. RePEc:eee:eneeco:v:112:y:2022:i:c:s0140988322003012.

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2023Optimal real-time pricing and electricity package by retail electric providers based on social learning. (2023). Wang, Pengyu ; Fang, Debin. In: Energy Economics. RePEc:eee:eneeco:v:117:y:2023:i:c:s0140988322005710.

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2023Public preferences and increasing acceptance of time-varying electricity pricing for demand side management in South Korea. (2023). Kim, Jung Hun ; Lee, Jongsu ; Choi, Ji Hye. In: Energy Economics. RePEc:eee:eneeco:v:119:y:2023:i:c:s0140988323000567.

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2022Consumer preferences for the design of a demand response quota scheme – Results of a choice experiment in Germany. (2022). Fichtner, Wolf ; Ardone, Armin ; Sloot, Daniel ; Lehmann, Nico. In: Energy Policy. RePEc:eee:enepol:v:167:y:2022:i:c:s0301421522002488.

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2022The impact of heterogeneity in consumer characteristics on the design of optimal time-of-use tariffs. (2022). Gu, Dong ; Murali, Karthik. In: Energy. RePEc:eee:energy:v:254:y:2022:i:pb:s0360544222011513.

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2022Advertising expenditure and stock performance: A bibliometric analysis. (2022). Rather, Raouf Ahmad ; Kumar, Satish ; Dowling, Michael ; Lim, Weng Marc ; Rasul, Tareq. In: Finance Research Letters. RePEc:eee:finlet:v:50:y:2022:i:c:s1544612322004718.

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2023Social media marketing for equity crowdfunding: Which posts trigger investment decisions?. (2023). Hornuf, Lars ; Hartmann, Sven A ; Eisenbeiss, Maik. In: Finance Research Letters. RePEc:eee:finlet:v:52:y:2023:i:c:s1544612322005475.

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2022The Impact of Privacy Regulation on Web Traffic: Evidence From the GDPR.. (2022). Sapi, Geza ; Sabatino, Lorien ; Congiu, Raffaele. In: Information Economics and Policy. RePEc:eee:iepoli:v:61:y:2022:i:c:s0167624522000427.

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2022Consumers’ privacy calculus: The PRICAL index development and validation. (2022). Wieringa, Jaap E ; Verhoef, Peter C ; Eggers, Felix ; Beke, Frank T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:20-41.

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2022Are sports sponsorship announcements good news for shareholders? A meta-analysis. (2022). Eshghi, Kamran. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:268-287.

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2022An empirical model of the effects of “bill shock” regulation in mobile telecommunication markets. (2022). Syed, Saad Andalib ; Jiang, Lai ; Chen, Jiawei. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:83:y:2022:i:c:s0167718722000248.

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2022Forecasting football results and exploiting betting markets: The case of “both teams to score”. (2022). Santos, Carlos Eduardo ; Marinho, Leandro Balby ; da Costa, Igor Barbosa. In: International Journal of Forecasting. RePEc:eee:intfor:v:38:y:2022:i:3:p:895-909.

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2023Beating the market with a bad predictive model. (2023). Ir, Gustav ; Hubaek, Ondej. In: International Journal of Forecasting. RePEc:eee:intfor:v:39:y:2023:i:2:p:691-719.

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2022Inferring opinion leadership from digital footprints. (2022). Hinz, Oliver ; Jansen, Nora. In: Journal of Business Research. RePEc:eee:jbrese:v:139:y:2022:i:c:p:1123-1137.

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2022Board engagement with digital technologies: A resource dependence framework. (2022). Khan, Nadeem ; Kakabadse, Nada ; Oliveira, Fabio. In: Journal of Business Research. RePEc:eee:jbrese:v:139:y:2022:i:c:p:804-818.

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2022Pay-what-you-want versus pick-your price: The interplay between participative pricing strategies and consumers need for cognition. (2022). Kumar, Madhumitha Ezhil ; Jakhar, Suresh Kumar ; Rathore, Himanshu. In: Journal of Business Research. RePEc:eee:jbrese:v:141:y:2022:i:c:p:73-84.

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2022Consumers’ acceptance of domestic Internet-of-Things: The role of trust and privacy concerns. (2022). Pearson, Erika. In: Journal of Business Research. RePEc:eee:jbrese:v:142:y:2022:i:c:p:255-265.

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2022Algorithmic bias in machine learning-based marketing models. (2022). Michael, Katina ; Bandara, Ruwan J ; Biswas, Kumar ; Sajib, Shahriar ; Dwivedi, Yogesh K ; Akter, Shahriar. In: Journal of Business Research. RePEc:eee:jbrese:v:144:y:2022:i:c:p:201-216.

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2022Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing. (2022). Beck, Joshua T ; Yuan, Hong ; Wang, Cindy Xin. In: Journal of Business Research. RePEc:eee:jbrese:v:144:y:2022:i:c:p:987-996.

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2022Referral campaigns for software startups: The impact of network characteristics on product adoption. (2022). Robledo, Sebastian ; Niemand, Thomas ; Risselada, Hans ; Eggers, Fabian. In: Journal of Business Research. RePEc:eee:jbrese:v:145:y:2022:i:c:p:309-324.

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2022“I will pay you more, as long as you are transparent!”: An investigation of the pick-your-price participative pricing mechanism. (2022). Cugini, Antonella ; Premazzi, Katia ; di Domenico, Giandomenico. In: Journal of Business Research. RePEc:eee:jbrese:v:147:y:2022:i:c:p:403-419.

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2022Individual differences and moral disengagement in Pay-What-You-Want pricing. (2022). Rai, Shivam ; Narwal, Preeti. In: Journal of Business Research. RePEc:eee:jbrese:v:149:y:2022:i:c:p:528-547.

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2022The influential paradox: Brand and deal content sharing by influencers in friendship networks. (2022). Cao, Rong ; Zeng, Wei ; Chen, Man ; Zhang, Xueting ; Wang, Feng. In: Journal of Business Research. RePEc:eee:jbrese:v:150:y:2022:i:c:p:503-514.

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2022From CRM to social CRM: A bibliometric review and research agenda for consumer research. (2022). Mariani, Marcello M ; Singhal, Aishwarya ; Hopkinson, Paul ; Perez-Vega, Rodrigo. In: Journal of Business Research. RePEc:eee:jbrese:v:151:y:2022:i:c:p:1-16.

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2023You can’t touch this: Driving purchase justification for hedonic online purchases. (2023). Collier, Joel E ; Lastner, Matthew M ; Barnes, Donald C ; Krallman, Alexandra. In: Journal of Business Research. RePEc:eee:jbrese:v:155:y:2023:i:pb:s0148296322009018.

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2023Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success. (2023). Bowen, Melanie ; Kim, Shin Hye. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009754.

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2023The making of marketing decisions in modern marketing environments. (2023). Ravald, Annika ; Nordin, Fredrik. In: Journal of Business Research. RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323002308.

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2022Consumer decision-making styles, involvement, and the intention to participate in online group buying. (2022). Sharma, Varinder M ; Klein, Andreas. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:64:y:2022:i:c:s096969892100374x.

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2022Posted price and name-your-own-price in a product line design problem. (2022). NOSOOHI, Iman . In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921004021.

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2022The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps. (2022). Flavin, Carlos ; Casal, Luis V ; Akdim, Khaoula. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:66:y:2022:i:c:s0969698921004549.

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2022How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailers perspective. (2022). Na, Sanggyun ; Li, Zhuyuan ; Zheng, Run. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001084.

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2023Crowdfunding pricing and quality overstatement in the presence of platform regulation. (2023). Xu, Yang ; Bi, Gongbing ; Lv, Jian Cheng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002727.

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2022Online and offline retailing: What we know and directions for future research. (2022). Gauri, Dinesh K ; Zentner, Alejandro ; Soysal, Gonca ; Ratchford, Brian. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:1:p:152-177.

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2022Its not only what they buy, its also what they keep: Linking marketing instruments to product returns. (2022). Shehu, Edlira ; el Kihal, Siham. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:3:p:558-571.

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2022Understanding product returns: A systematic literature review using machine learning and bibliometric analysis. (2022). van Nguyen, Truong ; Meng, Meng ; Zhou, LI ; Duong, Quang Huy ; Ieromonachou, Petros. In: International Journal of Production Economics. RePEc:eee:proeco:v:243:y:2022:i:c:s0925527321003169.

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2022Two-stage coordinated operation framework for virtual power plant with aggregated multi-stakeholder microgrids in a deregulated electricity market. (2022). Wang, Yubin ; Dong, Wei ; Chang, Weiguang ; Yang, Qiang. In: Renewable Energy. RePEc:eee:renene:v:199:y:2022:i:c:p:943-956.

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2022Evaluating user understanding and exposure effects of demand-based tariffs. (2022). Bartusch, C ; Juslin, P ; Nordin, M ; el Gohary, F. In: Renewable and Sustainable Energy Reviews. RePEc:eee:rensus:v:155:y:2022:i:c:s1364032121012211.

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2022A social CRM analytic framework for improving customer retention, acquisition, and conversion. (2022). el Faker, Abdellatif ; Oubrich, Mourad ; el Ghazi, Hamid ; Lamrhari, Soumaya. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:174:y:2022:i:c:s0040162521007095.

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2022Recommendation technologies and consumption diversity: An experimental study on product recommendations, consumer search, and sales diversity. (2022). Ju, Jaehyeon ; Kim, Dongyeon ; Yi, Sangyoon. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:178:y:2022:i:c:s004016252200018x.

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2023The monetary value of competencies: A novel method and case study in smart manufacturing. (2023). Schinner, Matthias ; Letmathe, Peter ; Bohm, Robert. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:189:y:2023:i:c:s0040162523000161.

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2023Pricing strategies in reward-based crowdfunding: Whether to introduce price guarantee?. (2023). Zhang, Wei ; Yan, Shuai ; Sheng, Yiyun ; Sun, Yanhong. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:170:y:2023:i:c:s136655452300011x.

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2022Choosing Optimal Omnichannel Coupon Redeeming Options in Multiple Channel Settings. (2022). Theodoratos, Stavros ; Lazaris, Chris ; Vrechopoulos, Adam. In: Administrative Sciences. RePEc:gam:jadmsc:v:12:y:2022:i:4:p:131-:d:936738.

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2023.

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2022.

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2022.

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2023Trust in Social Media: Enhancing Social Relationships. (2023). Abdallah, Rania Abdel-Qader ; Ahmad, Amer Khaled ; Tahat, Othman ; Habes, Mohammed ; Safori, Amjad Omar ; Mohammad, Islam Habis ; Aissani, Rahima. In: Social Sciences. RePEc:gam:jscscx:v:12:y:2023:i:7:p:416-:d:1198372.

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2022The Interface between the Brand of Higher Education and the Influencing Factors. (2022). Karabaevi, Darjan ; Brzakovi, Tomislav ; Inikait, Renata ; Popovi, Gabrijela. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:10:p:6151-:d:818726.

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2022On Semiotics Perspectives of Computational Thinking: Unravelling the “Pamphlet” Approach, a Case Study. (2022). Dagiene, Valentina ; Dolgopolovas, Vladimiras. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:4:p:1956-:d:745509.

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2023Coordination Decision-Making for Intelligent Transformation of Logistics Services under Capital Constraint. (2023). Fan, Yuqing ; Song, Zhigang ; Liu, Haibin ; Gao, Honghu ; Wang, Yuesen ; Cao, Guangmei. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:6:p:5421-:d:1101253.

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2023The Effect of the COVID-19 Pandemic on Sports Betting Tipsters as Professional Bettors: A Qualitative Interview Study. (2023). Aydodu, Volkan ; Katirci, Hakan ; Yuce, Sevda Gokce ; Griffiths, Mark D ; Chiu, Weisheng. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:9:p:7729-:d:1142167.

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2022.

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2023Cost-Effective Social Media Influencer Marketing. (2023). Fan, Weiguo ; Wang, Leye ; Han, Xiao. In: INFORMS Journal on Computing. RePEc:inm:orijoc:v:35:y:2023:i:1:p:138-157.

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2022How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment. (2022). Hinz, Oliver ; Grahl, Jorn ; Li, Xitong. In: Information Systems Research. RePEc:inm:orisre:v:33:y:2022:i:2:p:620-637.

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2023Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from the Airline Industry. (2023). Qiu, Liangfei ; Hu, Yuheng ; al Balawi, Ramah. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:2:p:442-462.

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2023Design for Social Sharing: The Case of Mobile Apps. (2023). Barua, Anitesh ; Agarwal, Ashish ; Karanam, Subrahmanyam Aditya. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:2:p:721-743.

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2022Influencing Social Media Influencers Through Affiliation. (2022). Mayzlin, Dina ; Pei, Amy. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:3:p:593-615.

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2022Regulatory Spillovers and Data Governance: Evidence from the GDPR. (2022). Kretschmer, Tobias ; Batikas, Michail ; Bechtold, Stefan ; Peukert, Christian. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:4:p:746-768.

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2023New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market. (2023). Brecko, Kristina. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:1:p:61-86.

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2023Mapping Market Structure Evolution. (2023). Skiera, Bernd ; Ringel, Daniel M ; Matthe, Maximilian. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:589-613.

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2023Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?. (2023). Guo, Liang. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:614-633.

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2022Social Referral Programs for Freemium Platforms. (2022). Li, Ting ; Belo, Rodrigo. In: Management Science. RePEc:inm:ormnsc:v:68:y:2022:i:12:p:8933-8962.

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2022Inattention in Contract Markets: Evidence from a Consolidation of Options in Telecom. (2022). Sathre, Morten ; Rohr, Helene Lie ; Reme, Bjorn-Atle. In: Management Science. RePEc:inm:ormnsc:v:68:y:2022:i:2:p:1019-1038.

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2022Evaluating Stochastic Seeding Strategies in Networks. (2022). Ugander, Johan ; Eckles, Dean ; Chin, Alex. In: Management Science. RePEc:inm:ormnsc:v:68:y:2022:i:3:p:1714-1736.

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2023Explaining Excess Entry in Winner-Take-All Markets. (2023). Thoni, Christian ; Staubli, David ; Laferriere, Vincent. In: Management Science. RePEc:inm:ormnsc:v:69:y:2023:i:2:p:1050-1069.

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2022Assessing Customers Moral Disengagement from Reciprocity Concerns in Participative Pricing. (2022). Rai, Shivam ; Nayak, J K ; Narwal, Preeti. In: Journal of Business Ethics. RePEc:kap:jbuset:v:178:y:2022:i:2:d:10.1007_s10551-021-04782-8.

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2022Prepayment and future cross-buying: an exploratory analysis. (2022). Umesh, U N ; Sa, Alberto ; Kim, Shinhye. In: Marketing Letters. RePEc:kap:mktlet:v:33:y:2022:i:3:d:10.1007_s11002-021-09610-7.

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2023Shrinkage priors for high-dimensional demand estimation. (2023). Griffin, Jim E ; Smith, Adam N. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:1:d:10.1007_s11129-022-09260-7.

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2022Strategic investment decisions in multi-stage contests with heterogeneous players. (2022). Sonnabend, Hendrik ; Schneemann, Sandra ; Sahm, Marco ; Deutscher, Christian. In: Theory and Decision. RePEc:kap:theord:v:93:y:2022:i:2:d:10.1007_s11238-021-09845-w.

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2022Explaining excess entry in winner-take-all markets. (2022). Thoeni, Christian ; Staubli, David ; Laferriere, Vincent. In: Cahiers de Recherches Economiques du Département d'économie. RePEc:lau:crdeep:22.02.

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2022Preferences for dynamic electricity tariffs: A comparison of households in Germany and Japan. (2022). Wetzel, Heike ; von Loessl, Victor ; Nakai, Miwa. In: MAGKS Papers on Economics. RePEc:mar:magkse:202213.

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2023Understanding consumer engagement in online brand communities: An application of self-expansion theory. (2023). Sohail, Sadiq M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-021-00148-1.

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2023The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps. (2023). Tafesse, Wondwesen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00216-8.

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2023Consumer, bank, and stock market reaction to CFPB’s complaint data disclosure. (2023). Bhattacharya, Abhi. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:28:y:2023:i:1:d:10.1057_s41264-022-00143-2.

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2022Competitive pricing on online markets: a literature review. (2022). Berends, Jan ; Gerpott, Torsten J. In: Journal of Revenue and Pricing Management. RePEc:pal:jorapm:v:21:y:2022:i:6:d:10.1057_s41272-022-00390-x.

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2022THE IMPACT OF THE LONG TAIL ECONOMY ON THE BUSINESS RESULT OF THE DIGITAL PLATFORM: THE CASE OF SPOTIFY AND MATCH GROUP. (2022). Ikovi, Katerina Fotova ; Milkovi, Marin ; Lozi, Joko. In: UTMS Journal of Economics. RePEc:ris:utmsje:0324.

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2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach. (2022). Rehman, Shakeel ; Gulzar, Rafia ; Aslam, Wajeeha. In: SAGE Open. RePEc:sae:sagope:v:12:y:2022:i:2:p:21582440221099936.

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2023A theory of predictive sales analytics adoption. (2023). Heinitz, Nicolas ; Alavi, Sascha ; Habel, Johannes. In: AMS Review. RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-022-00252-0.

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2022Privacy-Centric Digital Advertising: Implications for Research. (2022). Seufert, Eric ; Runge, Julian ; Johnson, Garrett. In: Customer Needs and Solutions. RePEc:spr:custns:v:9:y:2022:i:1:d:10.1007_s40547-022-00125-4.

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2023Online Advertising and Real Estate sales: evidence from the Housing Market. (2023). Lin, Zhijie ; Zhang, Ying. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:1:d:10.1007_s10660-022-09584-2.

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2023A semantic transfer approach to keyword suggestion for search engine advertising. (2023). Chen, Guoqing ; Zhang, Jilong. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:2:d:10.1007_s10660-021-09496-7.

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2023Privacy regulation and online concentration during demand peaks: evidence from the E-commerce sector. (2023). Sapi, Geza ; Sabatino, Lorien. In: Economia e Politica Industriale: Journal of Industrial and Business Economics. RePEc:spr:epolin:v:50:y:2023:i:2:d:10.1007_s40812-022-00248-8.

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More than 100 citations found, this list is not complete...

Works by Bernd Skiera:


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2011How to make IT Projects accountable in the Network Economy In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
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2013Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
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2015Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades? In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
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2012Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs In: European Journal of Operational Research.
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2014Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types In: European Journal of Operational Research.
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2018Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans In: European Journal of Operational Research.
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2016Data, Data and Even More Data: Harvesting Insights From the Data Jungle In: GfK Marketing Intelligence Review.
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1995A previously unresearched way to gain market share In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
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1996Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete? In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
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1996A new model for the alignment of almost balanced sales territories In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
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