14
H index
23
i10 index
834
Citations
Goethe Universität Frankfurt am Main | 14 H index 23 i10 index 834 Citations RESEARCH PRODUCTION: 64 Articles 25 Papers 2 Books 7 Chapters RESEARCH ACTIVITY: 31 years (1993 - 2024). See details. MORE DETAILS IN: ABOUT THIS REPORT: Permalink: http://citec.repec.org/psk33 |
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Bernd Skiera. | Is cited by: | Cites to: |
Year | Title of citing document |
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2023 | Diffusion of Innovation over Social Networks under Limited-trust Equilibrium. (2022). Nagi, Rakesh ; Etesami, Rasoul S ; Leon, Vincent. In: Papers. RePEc:arx:papers:2206.06318. Full description at Econpapers || Download paper |
2023 | How well can fine balance work for covariate balancing. (2023). Yu, Ruoqi. In: Biometrics. RePEc:bla:biomet:v:79:y:2023:i:3:p:2346-2356. Full description at Econpapers || Download paper |
2023 | Random encounters and information diffusion about product quality. (2023). Zanaj, Skerdilajda ; Marini, Marco ; Gabszewicz, Jean. In: Journal of Economics & Management Strategy. RePEc:bla:jemstr:v:32:y:2023:i:2:p:348-376. Full description at Econpapers || Download paper |
2023 | A choice-based optimization approach for contracting in supply chains. (2023). Voigt, Guido ; Muller, Sven ; Roemer, Nils. In: European Journal of Operational Research. RePEc:eee:ejores:v:305:y:2023:i:1:p:271-286. Full description at Econpapers || Download paper |
2023 | Bettors’ reaction to match dynamics: Evidence from in-game betting. (2023). Langrock, Roland ; Otting, Marius ; Michels, Rouven. In: European Journal of Operational Research. RePEc:eee:ejores:v:310:y:2023:i:3:p:1118-1127. Full description at Econpapers || Download paper |
2023 | Mining Twitter lists to extract brand-related associative information for celebrity endorsement. (2023). Pratikakis, Polyvios ; Oikonomidou, Maria ; Angelidou, Sofia ; Katsikeas, Constantine S ; Saridakis, Charalampos. In: European Journal of Operational Research. RePEc:eee:ejores:v:311:y:2023:i:1:p:316-332. Full description at Econpapers || Download paper |
2024 | Propensity score oversampling and matching for uplift modeling. (2024). Maldonado, Sebastian ; Gennaro, Franco ; Vairetti, Carla. In: European Journal of Operational Research. RePEc:eee:ejores:v:316:y:2024:i:3:p:1058-1069. Full description at Econpapers || Download paper |
2023 | Optimal real-time pricing and electricity package by retail electric providers based on social learning. (2023). Wang, Pengyu ; Fang, Debin. In: Energy Economics. RePEc:eee:eneeco:v:117:y:2023:i:c:s0140988322005710. Full description at Econpapers || Download paper |
2023 | Public preferences and increasing acceptance of time-varying electricity pricing for demand side management in South Korea. (2023). Kim, Jung Hun ; Lee, Jongsu ; Choi, Ji Hye. In: Energy Economics. RePEc:eee:eneeco:v:119:y:2023:i:c:s0140988323000567. Full description at Econpapers || Download paper |
2023 | Smart meter-related data privacy concerns and dynamic electricity tariffs: Evidence from a stated choice experiment. (2023). von Loessl, Victor. In: Energy Policy. RePEc:eee:enepol:v:180:y:2023:i:c:s0301421523002306. Full description at Econpapers || Download paper |
2023 | Social media marketing for equity crowdfunding: Which posts trigger investment decisions?. (2023). Hornuf, Lars ; Hartmann, Sven A ; Eisenbeiss, Maik. In: Finance Research Letters. RePEc:eee:finlet:v:52:y:2023:i:c:s1544612322005475. Full description at Econpapers || Download paper |
2023 | Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation. (2023). Bradlow, Eric T ; Stourm, Valeria. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:276-293. Full description at Econpapers || Download paper |
2023 | Financial consequences of adding bricks to clicks. (2023). Hesse, Damian ; Manss, Rico ; Bornschein, Rico ; Maier, Erik. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:3:p:609-628. Full description at Econpapers || Download paper |
2023 | Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal. (2023). Steinhart, Yael ; Shoham, Meyrav ; Moldovan, Sarit. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:4:p:881-897. Full description at Econpapers || Download paper |
2023 | Empirical analysis of network effects in nonlinear pricing data. (2023). Luo, Yao ; Chen, Liang. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:91:y:2023:i:c:s0167718723000991. Full description at Econpapers || Download paper |
2023 | Beating the market with a bad predictive model. (2023). Ir, Gustav ; Hubaek, Ondej. In: International Journal of Forecasting. RePEc:eee:intfor:v:39:y:2023:i:2:p:691-719. Full description at Econpapers || Download paper |
2024 | Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I’ll tell you how much you pay. Consumers’ fairness and p. (2022). Aiello, Gaetano ; Shukla, Yupal ; Vannucci, Virginia ; Pizzi, Gabriele. In: Journal of Business Research. RePEc:eee:jbrese:v:148:y:2022:i:c:p:420-432. Full description at Econpapers || Download paper |
2023 | You can’t touch this: Driving purchase justification for hedonic online purchases. (2023). Collier, Joel E ; Lastner, Matthew M ; Barnes, Donald C ; Krallman, Alexandra. In: Journal of Business Research. RePEc:eee:jbrese:v:155:y:2023:i:pb:s0148296322009018. Full description at Econpapers || Download paper |
2023 | Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success. (2023). Bowen, Melanie ; Kim, Shin Hye. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009754. Full description at Econpapers || Download paper |
2023 | The making of marketing decisions in modern marketing environments. (2023). Ravald, Annika ; Nordin, Fredrik. In: Journal of Business Research. RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323002308. Full description at Econpapers || Download paper |
2023 | How do likes influence revenue? A randomized controlled field experiment. (2023). Mihale-Wilson, Cristina ; Abdel-Karim, Benjamin M ; Rothlauf, Franz ; Hinz, Oliver ; Grahl, Jorn. In: Journal of Business Research. RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323004927. Full description at Econpapers || Download paper |
2024 | Human versus virtual influences, a comparative study. (2024). Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s0148296323008524. Full description at Econpapers || Download paper |
2024 | Designing profitable seeding Programs: The effects of social network properties and consumer homophily. (2024). Amini, Mehdi ; Nejad, Mohammad G. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s014829632300855x. Full description at Econpapers || Download paper |
2024 | Unstructured data research in business: Toward a structured approach. (2024). Kubler, Raoul ; el Kihal, Siham ; Padigar, Manjunath ; de Haan, Evert ; Wieringa, Jaap E. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001590. Full description at Econpapers || Download paper |
2023 | Is having an expert “friend” enough? An analysis of consumer switching behavior in mobile telephony. (2023). Valletti, Tommaso ; Roumanias, Costas ; Genakos, Christos. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:213:y:2023:i:c:p:359-372. Full description at Econpapers || Download paper |
2023 | Crowdfunding pricing and quality overstatement in the presence of platform regulation. (2023). Xu, Yang ; Bi, Gongbing ; Lv, Jian Cheng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002727. Full description at Econpapers || Download paper |
2023 | Price-aware enhanced dynamic recommendation based on deep learning. (2023). Li, Minqiang ; Tian, Jin ; Guo, Wenhao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002473. Full description at Econpapers || Download paper |
2023 | The effects of constrained mobile coupons in the mobile channel. (2023). Qin, Yinggao ; Yu, YU ; Zhang, Hongchao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s096969892300293x. Full description at Econpapers || Download paper |
2024 | Untangling influence: The effect of follower-followee comparison on social media engagement. (2024). Lu, Liling ; Peng, YI. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000432. Full description at Econpapers || Download paper |
2024 | Consumer search: What can we learn from pre-purchase data?. (2024). Ursu, Raluca ; Seiler, Stephan ; Honka, Elisabeth. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:114-129. Full description at Econpapers || Download paper |
2023 | Reimagining personalization in the physical store. (2023). Reinartz, Werner ; Scholdra, Thomas P. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:563-579. Full description at Econpapers || Download paper |
2023 | The cost-benefit approach to an optimal charging scheme for an embryo storage service. (2023). Spiegel, Uriel ; Herbon, Avi ; Lahav, Yael. In: Operations Research Perspectives. RePEc:eee:oprepe:v:10:y:2023:i:c:s2214716023000167. Full description at Econpapers || Download paper |
2023 | Joint price and quality optimization strategy in crowdfunding campaign. (2023). Wang, XU ; Zhou, Qiang ; Xu, Yang. In: International Journal of Production Economics. RePEc:eee:proeco:v:263:y:2023:i:c:s0925527323001512. Full description at Econpapers || Download paper |
2023 | Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?. (2023). Zhang, Mengwei ; Hu, LI ; Wen, Xin. In: International Journal of Production Economics. RePEc:eee:proeco:v:266:y:2023:i:c:s0925527323002633. Full description at Econpapers || Download paper |
2023 | What drives biased odds in sports betting markets: Bettors’ irrationality and the role of bookmakers. (2023). Yamada, Toru ; Goto, Shingo. In: International Review of Economics & Finance. RePEc:eee:reveco:v:86:y:2023:i:c:p:252-270. Full description at Econpapers || Download paper |
2023 | Mental Accounting and decision making: a systematic literature review. (2023). Bortolon, Patricia Maria ; de Lacerda, Rafael ; Silva, Emmanuel Marques. In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:107:y:2023:i:c:s2214804323001180. Full description at Econpapers || Download paper |
2023 | The monetary value of competencies: A novel method and case study in smart manufacturing. (2023). Schinner, Matthias ; Letmathe, Peter ; Bohm, Robert. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:189:y:2023:i:c:s0040162523000161. Full description at Econpapers || Download paper |
2024 | Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective. (2024). Persis, Jinil ; Pandey, Neeraj ; Ram, Pappu Kalyan. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523007783. Full description at Econpapers || Download paper |
2024 | The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs). (2024). Blanco-Gonzalez, Cristina ; Botella-Carrubi, Dolores ; Wu, Chih-Wen. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523008272. Full description at Econpapers || Download paper |
2024 | Public-Transportation Credits: The potential of three-part tariffs in public transportation. (2024). Blattler, Kevin ; Sticher, Silvio. In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:182:y:2024:i:c:s0965856424000703. Full description at Econpapers || Download paper |
2023 | Pricing strategies in reward-based crowdfunding: Whether to introduce price guarantee?. (2023). Zhang, Wei ; Yan, Shuai ; Sheng, Yiyun ; Sun, Yanhong. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:170:y:2023:i:c:s136655452300011x. Full description at Econpapers || Download paper |
2023 | . Full description at Econpapers || Download paper |
2023 | Trust in Social Media: Enhancing Social Relationships. (2023). Abdallah, Rania Abdel-Qader ; Ahmad, Amer Khaled ; Tahat, Othman ; Habes, Mohammed ; Safori, Amjad Omar ; Mohammad, Islam Habis ; Aissani, Rahima. In: Social Sciences. RePEc:gam:jscscx:v:12:y:2023:i:7:p:416-:d:1198372. Full description at Econpapers || Download paper |
2023 | Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions. (2023). Garcia, Jorge Esparteiro ; Figueiredo, Jorge ; Canavarro, Ana ; Cardoso, Antonio ; de Sousa, Manuel Joaquim. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:17:p:12750-:d:1223109. Full description at Econpapers || Download paper |
2023 | Coordination Decision-Making for Intelligent Transformation of Logistics Services under Capital Constraint. (2023). Fan, Yuqing ; Song, Zhigang ; Liu, Haibin ; Gao, Honghu ; Wang, Yuesen ; Cao, Guangmei. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:6:p:5421-:d:1101253. Full description at Econpapers || Download paper |
2023 | The Effect of the COVID-19 Pandemic on Sports Betting Tipsters as Professional Bettors: A Qualitative Interview Study. (2023). Aydodu, Volkan ; Katirci, Hakan ; Yuce, Sevda Gokce ; Griffiths, Mark D ; Chiu, Weisheng. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:9:p:7729-:d:1142167. Full description at Econpapers || Download paper |
2023 | Brand\textendashSMI Collaboration in Influencer Marketing Campaigns: A Transaction Cost Economics Perspective. (2023). Qaiser, T ; Mehmood, Fahad ; Syed, T A. In: Post-Print. RePEc:hal:journl:hal-04317823. Full description at Econpapers || Download paper |
2023 | Cost-Effective Social Media Influencer Marketing. (2023). Fan, Weiguo ; Wang, Leye ; Han, Xiao. In: INFORMS Journal on Computing. RePEc:inm:orijoc:v:35:y:2023:i:1:p:138-157. Full description at Econpapers || Download paper |
2023 | Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from the Airline Industry. (2023). Qiu, Liangfei ; Hu, Yuheng ; al Balawi, Ramah. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:2:p:442-462. Full description at Econpapers || Download paper |
2023 | Design for Social Sharing: The Case of Mobile Apps. (2023). Barua, Anitesh ; Agarwal, Ashish ; Karanam, Subrahmanyam Aditya. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:2:p:721-743. Full description at Econpapers || Download paper |
2023 | Reidentification Risk in Panel Data: Protecting for k -Anonymity. (2023). Schneider, Matthew J ; Li, Shaobo ; Gupta, Sachin ; Yu, Yan. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:3:p:1066-1088. Full description at Econpapers || Download paper |
2023 | New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market. (2023). Brecko, Kristina. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:1:p:61-86. Full description at Econpapers || Download paper |
2023 | Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?. (2023). Guo, Liang. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:614-633. Full description at Econpapers || Download paper |
2023 | Explaining Excess Entry in Winner-Take-All Markets. (2023). Thoni, Christian ; Staubli, David ; Laferriere, Vincent. In: Management Science. RePEc:inm:ormnsc:v:69:y:2023:i:2:p:1050-1069. Full description at Econpapers || Download paper |
2023 | Shrinkage priors for high-dimensional demand estimation. (2023). Griffin, Jim E ; Smith, Adam N. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:1:d:10.1007_s11129-022-09260-7. Full description at Econpapers || Download paper |
2023 | Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers. (2023). Tucker, Catherine E ; Neumann, Nico ; Marshall, John ; Subramanyam, Kumar. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:4:d:10.1007_s11129-023-09268-7. Full description at Econpapers || Download paper |
2023 | Understanding consumer engagement in online brand communities: An application of self-expansion theory. (2023). Sohail, Sadiq M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-021-00148-1. Full description at Econpapers || Download paper |
2023 | The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps. (2023). Tafesse, Wondwesen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00216-8. Full description at Econpapers || Download paper |
2023 | Consumer, bank, and stock market reaction to CFPB’s complaint data disclosure. (2023). Bhattacharya, Abhi. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:28:y:2023:i:1:d:10.1057_s41264-022-00143-2. Full description at Econpapers || Download paper |
2023 | . Full description at Econpapers || Download paper |
2023 | A theory of predictive sales analytics adoption. (2023). Heinitz, Nicolas ; Alavi, Sascha ; Habel, Johannes. In: AMS Review. RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-022-00252-0. Full description at Econpapers || Download paper |
2023 | Online Advertising and Real Estate sales: evidence from the Housing Market. (2023). Lin, Zhijie ; Zhang, Ying. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:1:d:10.1007_s10660-022-09584-2. Full description at Econpapers || Download paper |
2023 | A semantic transfer approach to keyword suggestion for search engine advertising. (2023). Chen, Guoqing ; Zhang, Jilong. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:2:d:10.1007_s10660-021-09496-7. Full description at Econpapers || Download paper |
2023 | Privacy regulation and online concentration during demand peaks: evidence from the E-commerce sector. (2023). Sapi, Geza ; Sabatino, Lorien. In: Economia e Politica Industriale: Journal of Industrial and Business Economics. RePEc:spr:epolin:v:50:y:2023:i:2:d:10.1007_s40812-022-00248-8. Full description at Econpapers || Download paper |
2023 | The effect of investment in the brand value chain on profitability and market value of the firm: lesson of success taken from Amazon. (2023). Abdelkhalik, Raghda Abdellatif. In: Future Business Journal. RePEc:spr:futbus:v:9:y:2023:i:1:d:10.1186_s43093-023-00196-2. Full description at Econpapers || Download paper |
2023 | The Journal of the Academy of Marketing Science at 50: A historical analysis. (2023). Marti-Parreo, Jose ; Calma, Angelito ; Bonetti, Francesca ; Borah, Abhishek. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00905-3. Full description at Econpapers || Download paper |
2023 | Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis. (2023). Chakravarty, Anindita ; Kim, Seoyoung ; Zhang, Peng Vincent. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:2:d:10.1007_s11747-022-00877-4. Full description at Econpapers || Download paper |
2023 | Pricing and Quality Strategies in Crowdfunding with Network Externality. (2023). Zhou, Qiang ; Wang, XU ; Xu, Yang. In: Journal of Optimization Theory and Applications. RePEc:spr:joptap:v:196:y:2023:i:1:d:10.1007_s10957-022-02117-9. Full description at Econpapers || Download paper |
2023 | Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising. (2023). Sezer, Semih O ; Dayanik, Savas. In: Mathematical Methods of Operations Research. RePEc:spr:mathme:v:97:y:2023:i:1:d:10.1007_s00186-022-00803-y. Full description at Econpapers || Download paper |
2023 | Optimal three-part tariff pricing with Spence-Mirrlees reservation prices. (2023). Behzad, Banafsheh ; Wu, Jianqing Fisher. In: Mathematical Methods of Operations Research. RePEc:spr:mathme:v:97:y:2023:i:2:d:10.1007_s00186-023-00813-4. Full description at Econpapers || Download paper |
2023 | Optimization of dynamic product offerings on online marketplaces: A network theory perspective. (2023). Liang, Zhouyang ; Liu, Hongwei ; Ou, Carol ; Angelopoulos, Spyros ; Zhou, Meihua. In: Other publications TiSEM. RePEc:tiu:tiutis:75d71155-88bf-4ff7-aba1-904ee18182eb. Full description at Econpapers || Download paper |
2023 | Empirical Analysis of Network Effects in Nonlinear Pricing Data. (2023). Luo, Yao ; Chen, Liang. In: Working Papers. RePEc:tor:tecipa:tecipa-758. Full description at Econpapers || Download paper |
2023 | Participative pricing and donation programs in a socially concerned supply chain. (2023). Razmi, Jafar ; Heydari, Jafar ; Sabbaghnia, Ali. In: Corporate Social Responsibility and Environmental Management. RePEc:wly:corsem:v:30:y:2023:i:1:p:146-164. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
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2021 | How Does the Adoption of Ad Blockers Affect News Consumption? In: Papers. [Full Text][Citation analysis] | paper | 1 |
2021 | The Impact of Privacy Laws on Online User Behavior In: Papers. [Full Text][Citation analysis] | paper | 3 |
2021 | The Impact of Privacy Laws on Online User Behavior.(2021) In: HEC Research Papers Series. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 3 | paper | |
2021 | The Impact of Privacy Laws on Online User Behavior.(2021) In: Working Papers. [Citation analysis] This paper has nother version. Agregated cites: 3 | paper | |
2023 | Economic Consequences of Online Tracking Restrictions: Evidence from Cookies In: Papers. [Full Text][Citation analysis] | paper | 0 |
2024 | Economic consequences of online tracking restrictions: Evidence from cookies.(2024) In: International Journal of Research in Marketing. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 0 | article | |
2024 | The Economic Value of User Tracking for Publishers In: Papers. [Full Text][Citation analysis] | paper | 0 |
2024 | Measuring Self-Preferencing on Digital Platforms In: Papers. [Full Text][Citation analysis] | paper | 0 |
2024 | Paying for Privacy: Pay-or-Tracking Walls In: Papers. [Full Text][Citation analysis] | paper | 0 |
2011 | Seeding Strategies for Viral Marketing: An Empirical Comparison In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 113 |
2011 | Drivers of the Long Tail Phenomenon: An Empirical Analysis In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 19 |
2011 | How to make IT Projects accountable in the Network Economy In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 0 |
2011 | Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69 In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 6 |
2013 | Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 0 |
2014 | Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 0 |
2015 | Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades? In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL). [Citation analysis] | paper | 3 |
2010 | Time preference and the welfare effects of tie-in sales In: Economics Letters. [Full Text][Citation analysis] | article | 0 |
1999 | The ability to compensate for suboptimal capacity decisions by optimal pricing decisions In: European Journal of Operational Research. [Full Text][Citation analysis] | article | 4 |
2010 | Optimization and analysis of the profitability of tariff structures with two-part tariffs In: European Journal of Operational Research. [Full Text][Citation analysis] | article | 12 |
2012 | Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs In: European Journal of Operational Research. [Full Text][Citation analysis] | article | 23 |
2014 | Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types In: European Journal of Operational Research. [Full Text][Citation analysis] | article | 3 |
2018 | Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans In: European Journal of Operational Research. [Full Text][Citation analysis] | article | 25 |
2012 | An analysis of the profitability of fee-based compensation plans for search engine marketing In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 7 |
2012 | Measurement of consumer preferences for bucket pricing plans with different service attributes In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 14 |
2012 | Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 30 |
2014 | A comparison of different pay-per-bid auction formats In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 1 |
2015 | Advance payment systems: Paying too much today and being satisfied tomorrow In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 3 |
2015 | What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 20 |
2017 | What should be the dependent variable in marketing-related event studies? In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 6 |
2017 | Time preferences and the pricing of complementary durables and consumables In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 0 |
2020 | The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 9 |
2021 | Marketing and investor behavior: Insights, introspections, and indications In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 1 |
2023 | Investigating the effect of status changes in review platforms In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 0 |
2024 | Overwhelming targeting options: Selecting audience segments for online advertising In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 0 |
2024 | Generative AI for scalable feedback to multimodal exercises In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 0 |
2021 | Data analytics in a privacy-concerned world In: Journal of Business Research. [Full Text][Citation analysis] | article | 12 |
2013 | Comparing methods to separate treatment from self-selection effects in an online banking setting In: Journal of Business Research. [Full Text][Citation analysis] | article | 3 |
2019 | Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions In: Journal of Economic Behavior & Organization. [Full Text][Citation analysis] | article | 2 |
2011 | Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 0 |
2012 | Return on Quality Improvements in Search Engine Marketing In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 14 |
2013 | Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 102 |
2009 | Antecedents and consequences of Internet channel performance In: Journal of Retailing and Consumer Services. [Full Text][Citation analysis] | article | 10 |
2012 | Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing In: Journal of Retailing. [Full Text][Citation analysis] | article | 12 |
2014 | Empirical Generalizations in Search Engine Advertising In: Journal of Retailing. [Full Text][Citation analysis] | article | 5 |
2014 | On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges In: Journal of Retailing. [Full Text][Citation analysis] | article | 9 |
2021 | Capturing Retailers’ Brand and Customer Focus In: Journal of Retailing. [Full Text][Citation analysis] | article | 1 |
2021 | A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers In: Journal of Retailing. [Full Text][Citation analysis] | article | 4 |
2004 | Channel Power in Multi-Channel Environments In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 2 |
2006 | Institutional Forecasting: The Performance of Thin Virtual Stock Markets In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 0 |
2012 | Étude du lien entre Iintention de recommander une entreprise et la valeur à vie de ses clients In: Post-Print. [Citation analysis] | paper | 0 |
2018 | Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions In: Interfaces. [Full Text][Citation analysis] | article | 2 |
1998 | COSTA: Contribution Optimizing Sales Territory Alignment In: Marketing Science. [Full Text][Citation analysis] | article | 28 |
1996 | COSTA: Contribution optimizing sales territory alignment.(1996) In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 28 | paper | |
2007 | Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs In: Marketing Science. [Full Text][Citation analysis] | article | 99 |
2013 | Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising In: Marketing Science. [Full Text][Citation analysis] | article | 10 |
2016 | Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data In: Marketing Science. [Full Text][Citation analysis] | article | 25 |
2020 | Consumer Protection on Kickstarter In: Marketing Science. [Full Text][Citation analysis] | article | 7 |
2023 | Mapping Market Structure Evolution In: Marketing Science. [Full Text][Citation analysis] | article | 0 |
2003 | Internet-Based Virtual Stock Markets for Business Forecasting In: Management Science. [Full Text][Citation analysis] | article | 54 |
2017 | Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response In: Management Science. [Full Text][Citation analysis] | article | 11 |
2009 | Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters In: Journal of Forecasting. [Full Text][Citation analysis] | article | 61 |
2012 | Using discrete choice experiments to estimate willingness-to-pay intervals In: Marketing Letters. [Full Text][Citation analysis] | article | 11 |
2017 | Economic Damage of Cookie Lifetime Restrictions In: Working Papers. [Full Text][Citation analysis] | paper | 5 |
2024 | Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills In: Journal of Marketing Analytics. [Full Text][Citation analysis] | article | 0 |
2000 | The Benefits Of Bundling Strategies In: Schmalenbach Business Review (sbr). [Full Text][Citation analysis] | article | 11 |
2018 | Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms In: Customer Needs and Solutions. [Full Text][Citation analysis] | article | 11 |
In: . [Full Text][Citation analysis] | article | 0 | |
1997 | TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen.(1997) In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 0 | paper | |
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In: . [Full Text][Citation analysis] | article | 0 | |
In: . [Full Text][Citation analysis] | article | 0 | |
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2010 | Web 2.0 im Retail Banking In: Springer Books. [Citation analysis] | book | 0 |
2012 | Prediction Markets In: Springer Books. [Citation analysis] | book | 0 |
2022 | Regression Analysis In: Springer Books. [Citation analysis] | chapter | 0 |
2012 | DISE: Dynamic Intelligent Survey Engine In: Springer Books. [Citation analysis] | chapter | 5 |
2012 | Introduction In: Springer Books. [Citation analysis] | chapter | 2 |
2012 | Fundamentals of Prediction Markets In: Springer Books. [Citation analysis] | chapter | 1 |
2012 | Key Design Elements of Prediction Markets In: Springer Books. [Citation analysis] | chapter | 0 |
2012 | Applications of Prediction Markets In: Springer Books. [Citation analysis] | chapter | 1 |
2012 | Conclusion In: Springer Books. [Citation analysis] | chapter | 0 |
2022 | Challenges of Marketing Automation: Linking MarTech & SalesTech In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 0 |
2022 | Editorial In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 0 |
2022 | The Role of Technology in Modern Marketing: Interview with Scott Brinker, blog author and MarTech pioneer In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 0 |
2009 | Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 0 |
2010 | My customers are better than yours! On Reporting Customer Equity In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 2 |
2013 | Do Referral Programs Increase Profits In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 0 |
2016 | Data, Data and Even More Data: Harvesting Insights From the Data Jungle In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 2 |
2016 | Editorial In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 0 |
2016 | Data Analysis Trumps Specialist Advice: How Direct Banks Function In: NIM Marketing Intelligence Review. [Full Text][Citation analysis] | article | 0 |
1993 | COSTA: ein Entscheidungs-Unterstützungs-System zur deckungsbeitragsmaximalen Einteilung von Verkaufsgebieten In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel. [Full Text][Citation analysis] | paper | 5 |
1995 | A previously unresearched way to gain market share In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel. [Full Text][Citation analysis] | paper | 0 |
1996 | Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete? In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel. [Full Text][Citation analysis] | paper | 0 |
1996 | A new model for the alignment of almost balanced sales territories In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel. [Full Text][Citation analysis] | paper | 0 |
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