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IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
2008 | 0 | 0.49 | 0.06 | 0 | 16 | 16 | 253 | 1 | 1 | 0 | 0 | 0 | 1 | 0.06 | 0.23 | |||
2009 | 0.38 | 0.48 | 1.72 | 0.38 | 30 | 46 | 1020 | 79 | 80 | 16 | 6 | 16 | 6 | 78 | 98.7 | 64 | 2.13 | 0.24 |
2010 | 0.7 | 0.49 | 1.87 | 0.7 | 24 | 70 | 556 | 131 | 211 | 46 | 32 | 46 | 32 | 120 | 91.6 | 42 | 1.75 | 0.21 |
2011 | 0.59 | 0.52 | 0.71 | 0.59 | 25 | 95 | 429 | 67 | 278 | 54 | 32 | 70 | 41 | 25 | 37.3 | 4 | 0.16 | 0.24 |
2012 | 0.33 | 0.52 | 0.76 | 0.62 | 21 | 116 | 779 | 88 | 366 | 49 | 16 | 95 | 59 | 34 | 38.6 | 2 | 0.1 | 0.22 |
2013 | 0.74 | 0.56 | 1.17 | 0.76 | 23 | 139 | 621 | 162 | 528 | 46 | 34 | 116 | 88 | 69 | 42.6 | 18 | 0.78 | 0.24 |
2014 | 0.59 | 0.55 | 1.11 | 0.82 | 20 | 159 | 685 | 177 | 705 | 44 | 26 | 123 | 101 | 52 | 29.4 | 1 | 0.05 | 0.23 |
2015 | 0.81 | 0.55 | 1.43 | 0.88 | 19 | 178 | 289 | 254 | 959 | 43 | 35 | 113 | 99 | 53 | 20.9 | 0 | 0.23 | |
2016 | 1.21 | 0.53 | 1.98 | 1.31 | 25 | 203 | 421 | 401 | 1360 | 39 | 47 | 108 | 142 | 72 | 18 | 14 | 0.56 | 0.21 |
2017 | 1.02 | 0.54 | 1.94 | 1.49 | 30 | 233 | 513 | 451 | 1811 | 44 | 45 | 108 | 161 | 63 | 14 | 8 | 0.27 | 0.22 |
2018 | 1.18 | 0.55 | 2.09 | 1.54 | 32 | 265 | 300 | 555 | 2366 | 55 | 65 | 117 | 180 | 84 | 15.1 | 6 | 0.19 | 0.24 |
2019 | 1.35 | 0.57 | 2.27 | 1.7 | 35 | 300 | 361 | 680 | 3046 | 62 | 84 | 126 | 214 | 113 | 16.6 | 9 | 0.26 | 0.23 |
2020 | 1.49 | 0.68 | 2.93 | 1.84 | 32 | 332 | 327 | 972 | 4018 | 67 | 100 | 141 | 259 | 113 | 11.6 | 38 | 1.19 | 0.32 |
2021 | 2.37 | 0.81 | 3.45 | 2.26 | 33 | 365 | 152 | 1260 | 5278 | 67 | 159 | 154 | 348 | 126 | 10 | 14 | 0.42 | 0.3 |
IF: | Two years Impact Factor: C2Y / D2Y |
AIF: | Average Impact Factor for all series in RePEc in year y |
CIF: | Cumulative impact factor |
IF5: | Five years Impact Factor: C5Y / D5Y |
DOC: | Number of documents published in year y |
CDO: | Cumulative number of documents published until year y |
CIT: | Number of citations to papers published in year y |
NCI: | Number of citations in year y |
CCU: | Cumulative number of citations to papers published until year y |
D2Y: | Number of articles published in y-1 plus y-2 |
C2Y: | Cites in y to articles published in y-1 plus y-2 |
D5Y: | Number of articles published in y-1 until y-5 |
C5Y: | Cites in y to articles published in y-1 until y-5 |
SC: | selft citations in y to articles published in y-1 plus y-2 |
%SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
CiY: | Cites in year y to documents published in year y |
II: | Immediacy Index: CiY / Documents. |
AII: | Average Immediacy Index for series in RePEc in year y |
# | Year | Title | Cited |
---|---|---|---|
1 | 2014 | Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Hollebeek, Linda D ; Brodie, Roderick J ; Glynn, Mark S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165. Full description at Econpapers || Download paper | 337 |
2 | 2012 | Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). de Vries, Lisette ; PEter, ; Gensler, Sonja. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91. Full description at Econpapers || Download paper | 238 |
3 | 2012 | Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wang, Xia ; Wei, Yujie ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208. Full description at Econpapers || Download paper | 151 |
4 | 2014 | What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). King, Robert Allen ; Bush, Victoria D ; Racherla, Pradeep . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183. Full description at Econpapers || Download paper | 143 |
5 | 2009 | Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Neslin, Scott A ; Shankar, Venkatesh. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81. Full description at Econpapers || Download paper | 143 |
6 | 2013 | Managing Brands in the Social Media Environment. (2013). Gensler, Sonja ; Wiertz, Caroline ; Liu-Thompkins, Yuping ; Volckner, Franziska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256. Full description at Econpapers || Download paper | 141 |
7 | 2009 | An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Calder, Bobby J ; Schaedel, Ute ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331. Full description at Econpapers || Download paper | 129 |
8 | 2009 | Flow Online: Lessons Learned and Future Prospects. (2009). Hoffman, Donna L ; Novak, Thomas P. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34. Full description at Econpapers || Download paper | 115 |
9 | 2010 | Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120. Full description at Econpapers || Download paper | 109 |
10 | 2012 | How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Smith, Andrew N ; Yongjian, Chen ; Fischer, Eileen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113. Full description at Econpapers || Download paper | 103 |
11 | 2013 | Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Wege, Egbert ; Haenlein, Michael ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280. Full description at Econpapers || Download paper | 102 |
12 | 2009 | Does Chatter Matter? The Impact of User-Generated Content on Music Sales. (2009). Dhar, Vasant ; Chang, Elaine A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:300-307. Full description at Econpapers || Download paper | 102 |
13 | 2010 | Crafting Integrated Multichannel Retailing Strategies. (2010). Zhang, Jie ; Weitz, Barton A ; Steenburgh, Thomas J ; Kushwaha, Tarun ; Irvin, John W ; Farris, Paul W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180. Full description at Econpapers || Download paper | 96 |
14 | 2014 | Fostering Consumerââ¬âBrand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148. Full description at Econpapers || Download paper | 96 |
15 | 2011 | Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Herzenstein, Michal ; Andrews, Rick L ; Dholakia, Utpal M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36. Full description at Econpapers || Download paper | 93 |
16 | 2013 | Consumer Power: Evolution in the Digital Age. (2013). Labrecque, Lauren I ; Hofacker, Charles F ; Novak, Thomas P ; Mathwick, Charla ; Dem, Jonas Vor. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269. Full description at Econpapers || Download paper | 88 |
17 | 2009 | Mobile Marketing: A Synthesis and Prognosis. (2009). Shankar, Venkatesh ; Balasubramanian, Sridhar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:118-129. Full description at Econpapers || Download paper | 85 |
18 | 2017 | Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Yim, Mark Yi-Cheon ; Sauer, Paul L ; Chu, Shu-Chuan . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103. Full description at Econpapers || Download paper | 85 |
19 | 2013 | Social Media Metrics ââ¬â A Framework and Guidelines for Managing Social Media. (2013). Peters, Kay ; Pauwels, Koen ; Ognibeni, Bjorn ; Kaplan, Andreas M ; Chen, Yubo . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298. Full description at Econpapers || Download paper | 84 |
20 | 2020 | Transforming the Customer Experience Through New Technologies. (2020). Shankar, Venkatesh ; Kraume, Karsten ; Schmitt, Bernd ; Kroschke, Mirja ; Hoyer, Wayne D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71. Full description at Econpapers || Download paper | 75 |
21 | 2011 | The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Wang, QI ; Fay, Scott. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94. Full description at Econpapers || Download paper | 74 |
22 | 2019 | Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Macky, Keith ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41. Full description at Econpapers || Download paper | 74 |
23 | 2008 | Adoption of Virtual Try-on technology for online apparel shopping. (2008). Kim, Jiyeon ; Forsythe, Sandra . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59. Full description at Econpapers || Download paper | 73 |
24 | 2013 | Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Jimenez, Fernando R ; Mendoza, Norma A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235. Full description at Econpapers || Download paper | 67 |
25 | 2016 | Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Morrissey, Shawn ; Holland, Steve ; Rizley, Ross ; Ramanathan, Suresh ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48. Full description at Econpapers || Download paper | 64 |
26 | 2013 | Social Commerce: A Contingency Framework for Assessing Marketing Potential. (2013). Spann, Martin ; Hoffman, Donna L ; Hennig-Thurau, Thorsten ; de Valck, Kristine ; Yadav, Manjit S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:311-323. Full description at Econpapers || Download paper | 64 |
27 | 2012 | Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234. Full description at Econpapers || Download paper | 64 |
28 | 2010 | Consumer Behavior in a Multichannel, Multimedia Retailing Environment. (2010). Dholakia, Utpal M ; Taylor, Earl ; Stewart, David ; Rindfleisch, Aric ; Reeves, Randy ; Kahn, Barbara E. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:86-95. Full description at Econpapers || Download paper | 61 |
29 | 2015 | A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27. Full description at Econpapers || Download paper | 60 |
30 | 2009 | A Hierarchical Marketing Communications Model of Online and Offline Media Synergies. (2009). Naik, Prasad A ; Peters, Kay. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:288-299. Full description at Econpapers || Download paper | 60 |
31 | 2011 | The Effectiveness of Branded Mobile Phone Apps. (2011). Bellman, Steven ; Varan, Duane ; Robinson, Jennifer A ; Treleaven-Hassard, Shiree ; Potter, Robert F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:4:p:191-200. Full description at Econpapers || Download paper | 60 |
32 | 2017 | Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26. Full description at Econpapers || Download paper | 58 |
33 | 2017 | The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Verhoef, Peter C ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43. Full description at Econpapers || Download paper | 57 |
34 | 2016 | Gamification and Mobile Marketing Effectiveness. (2016). Hofacker, Charles F ; Donaldson, Jeff ; Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36. Full description at Econpapers || Download paper | 57 |
35 | 2017 | A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54. Full description at Econpapers || Download paper | 54 |
36 | 2009 | Interactive Services: A Framework, Synthesis and Research Directions. (2009). Bolton, Ruth ; Saxena-Iyer, Shruti. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:91-104. Full description at Econpapers || Download paper | 52 |
37 | 2008 | Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons. (2008). Dickinger, Astrid ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:3:p:23-39. Full description at Econpapers || Download paper | 52 |
38 | 2013 | Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Marchand, Andre ; Hennig-Thurau, Thorsten. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157. Full description at Econpapers || Download paper | 51 |
39 | 2012 | Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). van Noort, Guda ; Willemsen, Lotte M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140. Full description at Econpapers || Download paper | 51 |
40 | 2016 | Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Zubcsek, Peter Pal ; Bart, Yakov ; Grewal, Dhruv . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14. Full description at Econpapers || Download paper | 50 |
41 | 2019 | Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Spence, Charles ; Velasco, Carlos ; Petit, Olivia. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61. Full description at Econpapers || Download paper | 50 |
42 | 2009 | Online Trust: State of the Art, New Frontiers, and Research Potential. (2009). Urban, Glen L ; Lorenzon, Antonio ; Amyx, Cinda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:179-190. Full description at Econpapers || Download paper | 49 |
43 | 2015 | The Effects of Adopting and Using a Brands Mobile Application on Customers Subsequent Purchase Behavior. (2015). Jung, SU ; Malthouse, Edward C ; Wang, Rebecca Jen-Hui. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:28-41. Full description at Econpapers || Download paper | 46 |
44 | 2009 | Interactivitys Unanticipated Consequences for Marketers and Marketing. (2009). Deighton, John ; Kornfeld, Leora. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:4-10. Full description at Econpapers || Download paper | 45 |
45 | 2010 | Strategic Online and Offline Retail Pricing: A Review and Research Agenda. (2010). Grewal, Dhruv ; Tolerico, Stephen ; Song, Reo ; Ratchford, Brian ; Kannan, P K ; Kalyanam, Kirthi ; Janakiraman, Ramkumar . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:138-154. Full description at Econpapers || Download paper | 45 |
46 | 2009 | Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing. (2009). Bucklin, Randolph E ; Sismeiro, Catarina. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:35-48. Full description at Econpapers || Download paper | 44 |
47 | 2010 | CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions. (2010). Verhoef, Peter C ; Ganesan, Shankar ; Krafft, Manfred ; Malthouse, Edward C ; McAlister, Leigh ; Venkatesan, Rajkumar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:121-137. Full description at Econpapers || Download paper | 43 |
48 | 2010 | An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. (2010). Chintagunta, Pradeep ; Cebollada-Calvo, Jose-Javier ; Arce-Urriza, Marta ; Chu, Junhong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:4:p:251-268. Full description at Econpapers || Download paper | 43 |
49 | 2017 | Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Novak, Tom ; Verhoef, Peter C ; Hu, Mandy Mantian ; Hoffman, Donna L ; Fong, Nathan ; Datta, Hannes ; Bart, Yakov ; Andrews, Michelle ; Abhishek, Vibhanshu ; Luo, Xueming ; Zhang, Yuchi ; Kannan, P K ; Rand, William ; Stephen, Andrew T. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8. Full description at Econpapers || Download paper | 43 |
50 | 2012 | Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:244-255. Full description at Econpapers || Download paper | 43 |
# | Year | Title | Cited |
---|---|---|---|
1 | 2014 | Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Hollebeek, Linda D ; Brodie, Roderick J ; Glynn, Mark S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165. Full description at Econpapers || Download paper | 122 |
2 | 2020 | Transforming the Customer Experience Through New Technologies. (2020). Shankar, Venkatesh ; Kraume, Karsten ; Schmitt, Bernd ; Kroschke, Mirja ; Hoyer, Wayne D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71. Full description at Econpapers || Download paper | 60 |
3 | 2012 | Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). de Vries, Lisette ; PEter, ; Gensler, Sonja. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91. Full description at Econpapers || Download paper | 59 |
4 | 2019 | Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Macky, Keith ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41. Full description at Econpapers || Download paper | 47 |
5 | 2017 | Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Yim, Mark Yi-Cheon ; Sauer, Paul L ; Chu, Shu-Chuan . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103. Full description at Econpapers || Download paper | 42 |
6 | 2012 | Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wang, Xia ; Wei, Yujie ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208. Full description at Econpapers || Download paper | 41 |
7 | 2014 | Fostering Consumerââ¬âBrand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148. Full description at Econpapers || Download paper | 36 |
8 | 2009 | Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Neslin, Scott A ; Shankar, Venkatesh. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81. Full description at Econpapers || Download paper | 29 |
9 | 2009 | An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Calder, Bobby J ; Schaedel, Ute ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331. Full description at Econpapers || Download paper | 28 |
10 | 2012 | How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Smith, Andrew N ; Yongjian, Chen ; Fischer, Eileen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113. Full description at Econpapers || Download paper | 27 |
11 | 2021 | The Role of Social Media Content Format and Platform in Users Engagement Behavior. (2021). Rad, Mona Rashidi ; Rashidirad, Mona ; Dolan, Rebecca ; Shahbaznezhad, Hamidreza. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:47-65. Full description at Econpapers || Download paper | 27 |
12 | 2015 | A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27. Full description at Econpapers || Download paper | 24 |
13 | 2020 | Brave New World? On AI and the Management of Customer Relationships. (2020). Kroll, Eike Benjamin ; Kotterheinrich, Kim ; Kaplan, Andreas ; Hofacker, Charles F ; Gensler, Sonja ; Bart, Yakov ; Libai, Barak. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:44-56. Full description at Econpapers || Download paper | 24 |
14 | 2017 | Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26. Full description at Econpapers || Download paper | 23 |
15 | 2014 | What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). King, Robert Allen ; Bush, Victoria D ; Racherla, Pradeep . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183. Full description at Econpapers || Download paper | 23 |
16 | 2021 | Past, Present, and Future of Electronic Word of Mouth (EWOM). (2021). Yadav, Neha ; Verma, Sanjeev . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:111-128. Full description at Econpapers || Download paper | 23 |
17 | 2013 | Managing Brands in the Social Media Environment. (2013). Gensler, Sonja ; Wiertz, Caroline ; Liu-Thompkins, Yuping ; Volckner, Franziska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256. Full description at Econpapers || Download paper | 22 |
18 | 2013 | Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Jimenez, Fernando R ; Mendoza, Norma A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235. Full description at Econpapers || Download paper | 22 |
19 | 2017 | A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54. Full description at Econpapers || Download paper | 22 |
20 | 2019 | Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors. (2019). Kalro, Arti D ; Srivastava, Vartika. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:48:y:2019:i:c:p:33-50. Full description at Econpapers || Download paper | 22 |
21 | 2019 | Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Spence, Charles ; Velasco, Carlos ; Petit, Olivia. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61. Full description at Econpapers || Download paper | 22 |
22 | 2020 | The Role of Marketing in Digital Business Platforms. (2020). Wirtz, Jochen ; Wieringa, Jaap E ; Van Bruggen, Gerrit ; Felten, Claudio ; Moch, Nicole ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90. Full description at Econpapers || Download paper | 20 |
23 | 2009 | Flow Online: Lessons Learned and Future Prospects. (2009). Hoffman, Donna L ; Novak, Thomas P. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34. Full description at Econpapers || Download paper | 20 |
24 | 2010 | Crafting Integrated Multichannel Retailing Strategies. (2010). Zhang, Jie ; Weitz, Barton A ; Steenburgh, Thomas J ; Kushwaha, Tarun ; Irvin, John W ; Farris, Paul W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180. Full description at Econpapers || Download paper | 19 |
25 | 2020 | Artificial Intelligence and Marketing: Pitfalls and Opportunities. (2020). von Wangenheim, Florian ; Brock, Jurgen Kai-Uwe ; Beh, Yean Shan ; Viswanathan, Vijay ; de Bruyn, Arnaud. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:91-105. Full description at Econpapers || Download paper | 19 |
26 | 2008 | Adoption of Virtual Try-on technology for online apparel shopping. (2008). Kim, Jiyeon ; Forsythe, Sandra . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59. Full description at Econpapers || Download paper | 19 |
27 | 2011 | Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Herzenstein, Michal ; Andrews, Rick L ; Dholakia, Utpal M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36. Full description at Econpapers || Download paper | 18 |
28 | 2020 | What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. (2020). Worring, Marcel ; Mazloom, Masoud ; van Dolen, Willemijn ; Rietveld, Robert. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:49:y:2020:i:c:p:20-53. Full description at Econpapers || Download paper | 18 |
29 | 2018 | Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]. (2018). Eppmann, Rene ; Klein, Kristina ; Bekk, Magdalena. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:98-115. Full description at Econpapers || Download paper | 18 |
30 | 2017 | The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Verhoef, Peter C ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43. Full description at Econpapers || Download paper | 17 |
31 | 2018 | A Consumer-based Taxonomy of Digital Customer Engagement Practices. (2018). Eigenraam, Anniek W ; van Lin, Arjen ; Eelen, Jiska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:102-121. Full description at Econpapers || Download paper | 17 |
32 | 2021 | More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Abell, Annika ; Pittman, Matthew. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:70-82. Full description at Econpapers || Download paper | 16 |
33 | 2020 | Motivations to Use Different Social Media Types and Their Impact on Consumers Online Brand-Related Activities (COBRAs). (2020). Buzeta, Cristian ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:52:y:2020:i:c:p:79-98. Full description at Econpapers || Download paper | 16 |
34 | 2020 | Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. (2020). Scott, Maura L ; Roggeveen, Anne L ; Mende, Martin ; Kroschke, Mirja ; Grewal, Dhruv. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:9-25. Full description at Econpapers || Download paper | 16 |
35 | 2015 | The Effects of Adopting and Using a Brands Mobile Application on Customers Subsequent Purchase Behavior. (2015). Jung, SU ; Malthouse, Edward C ; Wang, Rebecca Jen-Hui. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:28-41. Full description at Econpapers || Download paper | 16 |
36 | 2013 | Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Wege, Egbert ; Haenlein, Michael ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280. Full description at Econpapers || Download paper | 16 |
37 | 2020 | How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness. (2020). Ponto, Kevin ; Shin, Jung-Hye ; Kang, Hyo Jeong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:49:y:2020:i:c:p:70-85. Full description at Econpapers || Download paper | 16 |
38 | 2018 | Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice. (2018). Barwitz, Niklas ; Maas, Peter . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:116-133. Full description at Econpapers || Download paper | 15 |
39 | 2013 | Social Media Metrics ââ¬â A Framework and Guidelines for Managing Social Media. (2013). Peters, Kay ; Pauwels, Koen ; Ognibeni, Bjorn ; Kaplan, Andreas M ; Chen, Yubo . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298. Full description at Econpapers || Download paper | 15 |
40 | 2016 | Gamification and Mobile Marketing Effectiveness. (2016). Hofacker, Charles F ; Donaldson, Jeff ; Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36. Full description at Econpapers || Download paper | 15 |
41 | 2013 | Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Marchand, Andre ; Hennig-Thurau, Thorsten. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157. Full description at Econpapers || Download paper | 14 |
42 | 2012 | Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234. Full description at Econpapers || Download paper | 14 |
43 | 2017 | Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Novak, Tom ; Verhoef, Peter C ; Hu, Mandy Mantian ; Hoffman, Donna L ; Fong, Nathan ; Datta, Hannes ; Bart, Yakov ; Andrews, Michelle ; Abhishek, Vibhanshu ; Luo, Xueming ; Zhang, Yuchi ; Kannan, P K ; Rand, William ; Stephen, Andrew T. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8. Full description at Econpapers || Download paper | 14 |
44 | 2011 | The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Wang, QI ; Fay, Scott. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94. Full description at Econpapers || Download paper | 13 |
45 | 2016 | Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Morrissey, Shawn ; Holland, Steve ; Rizley, Ross ; Ramanathan, Suresh ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48. Full description at Econpapers || Download paper | 13 |
46 | 2013 | Consumer Power: Evolution in the Digital Age. (2013). Labrecque, Lauren I ; Hofacker, Charles F ; Novak, Thomas P ; Mathwick, Charla ; Dem, Jonas Vor. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269. Full description at Econpapers || Download paper | 13 |
47 | 2009 | The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing. (2009). Kim, Hyejeong ; Niehm, Linda S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:3:p:221-233. Full description at Econpapers || Download paper | 13 |
48 | 2018 | The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities. (2018). Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:82-101. Full description at Econpapers || Download paper | 12 |
49 | 2017 | To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers Social Media Engagement and Online Privacy Protection Behaviors. (2017). Mosteller, Jill ; Poddar, Amit . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:27-38. Full description at Econpapers || Download paper | 12 |
50 | 2009 | A Hierarchical Marketing Communications Model of Online and Offline Media Synergies. (2009). Naik, Prasad A ; Peters, Kay. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:288-299. Full description at Econpapers || Download paper | 12 |
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2023 | Advertising creativity and its effects: a meta-analysis of the moderating role of modality. (2023). Lim, Jeen-Su ; Darley, William K. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:1:d:10.1007_s11002-022-09627-6. Full description at Econpapers || Download paper | |
2023 | Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective. (2023). Zhang, Yucheng ; Li, Xiaofeng ; Xiao, Lin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002636. Full description at Econpapers || Download paper | |
2023 | How Mobile Health Livingstreaming Engages the Consumer-Insights from a Dual-Process Model. (2023). Zhao, Qun ; Li, Siheng ; Wang, Xintao ; Lu, Fuyong. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:10:p:8097-:d:1148291. Full description at Econpapers || Download paper | |
2023 | Creation of Virtual Reality for Education Purposes. (2023). Borza, Ubo ; Hakova, Alena ; Kuna, Peter. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:9:p:7153-:d:1132184. Full description at Econpapers || Download paper | |
2023 | Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance. (2023). Oghazi, Pejvak ; Iveson, Abbie ; Hultman, Magnus. In: Journal of Business Research. RePEc:eee:jbrese:v:159:y:2023:i:c:s0148296323001091. Full description at Econpapers || Download paper | |
2023 | Social media user behavior analysis applied to the fashion and apparel industry in the big data era. (2023). Zeng, Xianyi ; Li, Qing ; Xue, Zhebin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000462. Full description at Econpapers || Download paper | |
2023 | Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty. (2023). Gorton, Matthew ; Filieri, Raffaele ; Bazi, Saleh. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001364. Full description at Econpapers || Download paper | |
2023 | How social media are collecting more of usersâ data: a behavioral model of platform retention strategies. (2023). Hodara, Levana ; Corcos, Anne. In: SN Business & Economics. RePEc:spr:snbeco:v:3:y:2023:i:7:d:10.1007_s43546-023-00501-9. Full description at Econpapers || Download paper | |
2023 | Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior. (2023). McDowell, William C ; Woodroof, Parker J ; Sen, Sandipan ; Myers, Susan ; Syrdal, Holly A. In: Journal of Business Research. RePEc:eee:jbrese:v:163:y:2023:i:c:s0148296323002333. Full description at Econpapers || Download paper | |
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2023 | . Full description at Econpapers || Download paper | |
2023 | Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective. (2023). Levy, Shalom ; Kol, Ofrit. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002230. Full description at Econpapers || Download paper | |
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2023 | The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment. (2023). Brito, Marianny Jessica ; Shah, Syed Asim ; Shoukat, Muhammad Haroon ; Selem, Kareem M. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01539-8. Full description at Econpapers || Download paper | |
2023 | Building Ethical Narratives: The Audiences for AICPA Editorials. (2023). Saxton, Gregory D ; Neu, Dean. In: Journal of Business Ethics. RePEc:kap:jbuset:v:182:y:2023:i:4:d:10.1007_s10551-021-05003-y. Full description at Econpapers || Download paper | |
2023 | What drives digital engagement with sponsored videos? An investigation of video influencersâ authenticity management strategies. (2023). Smith, Andrew N ; Yan, Yajie ; Chen, LI. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00887-2. Full description at Econpapers || Download paper | |
2023 | Be constantly different! How to manage influencer authenticity. (2023). Weitzl, Wolfgang J ; Zniva, Robert ; Lindmoser, Christina. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09653-6. Full description at Econpapers || Download paper | |
2023 | The reference price effect of historical price lists in online auctions. (2023). Popkowski Leszczyc, Peter ; Liu, Xiaotian. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922002764. Full description at Econpapers || Download paper | |
2023 | Anchoring effect in business. (2023). Yoon, Sangsuk ; Bahnik, Tpan. In: OSF Preprints. RePEc:osf:osfxxx:98qdv. Full description at Econpapers || Download paper | |
2023 | Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model. (2023). Li, Yaqi ; Huang, Jinsong. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:71:y:2023:i:c:s096969892200323x. Full description at Econpapers || Download paper | |
2023 | Designing marketing content for social commerce to drive consumer purchase behaviors: A perspective from speech act theory. (2023). Zhu, Zhen ; Hou, Ronglin ; Xu, Haifeng ; Wang, Fei. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002491. Full description at Econpapers || Download paper | |
2023 | Content creators participation in the creator economy: Examining the effect of creatorsââ¬â¢ content sharing frequency on user engagement behavior on digital platforms. (2023). Dayan, Mumin ; Tafesse, Wondwesen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001042. Full description at Econpapers || Download paper | |
2023 | Green Marketing in the Digital Age: A Systematic Literature Review. (2023). Keller, Veronika ; Kecskes, Petra ; Alkhatib, Sewar. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:16:p:12369-:d:1217189. Full description at Econpapers || Download paper | |
2023 | Going viral on advertising YouTube video: Detecting the influences. (2023). Gonzalez, Marcela Carvalho ; de Melo, Andressa Freitas ; Isabella, Giuliana. In: RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration). RePEc:abg:anprac:v:27:y:2023:i:4:1599. Full description at Econpapers || Download paper | |
2023 | Digital Influencersâ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions. (2023). Garcia, Jorge Esparteiro ; Figueiredo, Jorge ; Canavarro, Ana ; Cardoso, Antonio ; de Sousa, Manuel Joaquim. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:17:p:12750-:d:1223109. Full description at Econpapers || Download paper | |
2023 | A sustainable Retailers journey to sustainable practices: Prioritizing the customer and the planet. (2023). Sharma, Anshuman ; Kincl, Tomas ; Khan, Huda ; Islam, Tahir ; Ghaffar, Abdul. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001352. Full description at Econpapers || Download paper | |
2023 | The impact of influencers multi-SNS use on followersââ¬â¢ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001443. Full description at Econpapers || Download paper | |
2023 | The role of augmented reality in redefining e-tailing: A review and research agenda. (2023). Parida, Biswajita ; Jayaswal, Pragya. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001236. Full description at Econpapers || Download paper | |
2023 | The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention. (2023). Lin, Chieh-An ; Wu, Li-Wei ; Su, Bo-Chiuan. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:1:p:888-:d:1024226. Full description at Econpapers || Download paper | |
2023 | Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling. (2023). Shukla, Yupal ; Sharma, Anuj ; Patel, Jayesh D ; Das, Kallol. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008499. Full description at Econpapers || Download paper | |
2023 | Wine Tourism and Sustainability Awareness: A Consumer Behavior Perspective. (2023). Madeira, Arlindo ; Ramos, Paulo ; Santos, Vasco ; Sousa, Bruno ; Dias, Alvaro. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:6:p:5182-:d:1097578. Full description at Econpapers || Download paper | |
2023 | Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy. (2023). Gupta, Shivam ; Benkhati, Imane ; Kamble, Sachin ; Belhadi, Amine ; Mangla, Sachin Kumar. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s014829632201013x. Full description at Econpapers || Download paper | |
2023 | A digital family affair: Do family firms characteristics enhance consumers willingness to pay?. (2023). Quaglia, Roberto ; Alam, Gazi Mahabubul ; Troise, Ciro ; Giachino, Chiara ; Bargoni, Augusto. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:188:y:2023:i:c:s0040162522008101. Full description at Econpapers || Download paper | |
2023 | Do submission devices influence online review ratings differently across different types of platforms? A big data analysis. (2023). Laker, Benjamin ; Borghi, Matteo ; Mariani, Marcello M. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:189:y:2023:i:c:s0040162522008174. Full description at Econpapers || Download paper | |
2023 | Entrepreneurship Strategy through Social Commerce Platform: An Empirical Approach Using Contagion Theory and Information Adoption Model. (2023). Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Vrontis, Demetris ; Dana, Leo-Paul. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:16:p:12467-:d:1218566. Full description at Econpapers || Download paper | |
2023 | Trends and patterns in entrepreneurial action research: a bibliometric overview and research agenda. (2023). Forghani, Armin Khaleghi ; Aeeni, Zeynab ; Salajegheh, Niloofar ; Arabiun, Abolghasem. In: Journal of Global Entrepreneurship Research. RePEc:spr:jglont:v:13:y:2023:i:1:d:10.1007_s40497-023-00350-8. Full description at Econpapers || Download paper | |
2023 | Social companionship with artificial intelligence: Recent trends and future avenues. (2023). Verma, Sanjeev ; Chaturvedi, Rijul ; Dwivedi, Yogesh K ; Das, Ronnie. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:193:y:2023:i:c:s0040162523003190. Full description at Econpapers || Download paper | |
2023 | Bibliometric analysis of finance and natural resources: past trend, current development, and future prospects. (2023). Ramakrishnan, Suresh ; Ali, Adnan ; Ur, Sami ; Salam, Sidra ; Akram, Tooba ; Faisal, Faisal. In: Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development. RePEc:spr:endesu:v:25:y:2023:i:11:d:10.1007_s10668-022-02602-1. Full description at Econpapers || Download paper | |
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2023 | Whatâs not to like? Negations in brand messages increase consumer engagement. (2023). Leonhardt, James M ; Pezzuti, Todd. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:3:d:10.1007_s11747-022-00894-3. Full description at Econpapers || Download paper | |
2023 | Which Industrial Sectors Are Affected by Artificial Intelligence? A Bibliometric Analysis of Trends and Perspectives. (2023). Cervera, Luz Emerita ; Castro, Yessenia Solier ; Conde, Helga Dworaczek ; Hurtado, Humberto Gutierrez ; Noroo, Jose Gregorio ; Espina-Romero, Lorena ; Corredoira, Jose Rio. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:16:p:12176-:d:1213601. Full description at Econpapers || Download paper | |
2023 | Forecasting purchase rates of new products introduced in existing categories. (2023). Zihagh, Fereshteh ; Moradi, Masoud ; Dass, Mayukh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00169-4. Full description at Econpapers || Download paper | |
2023 | AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues. (2023). Madhavaram, Sreedhar ; Manis, K T. In: Journal of Business Research. RePEc:eee:jbrese:v:157:y:2023:i:c:s014829632200950x. Full description at Econpapers || Download paper | |
2023 | Differential effects of analytical versus emotional rhetorical style on review helpfulness. (2023). Kumar, Piyush ; Dass, Mayukh ; Moradi, Masoud. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008268. Full description at Econpapers || Download paper | |
2023 | A Multiarmed Bandit Approach for House Ads Recommendations. (2023). Goic, Marcel ; Schiappacasse, Mario ; Aramayo, Nicolas. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:2:p:271-292. Full description at Econpapers || Download paper | |
2023 | Do supermarketsââ¬â¢ emails have any value for their customers? The effect of emailsââ¬â¢ content and interestingness on customersââ¬â¢ attitude and engagement. (2023). Sangle-Ferriere, Marion ; Rodriguez, Virginie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923001844. Full description at Econpapers || Download paper | |
2023 | Retailers, dont ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel. (2023). Chaveesuk, Singha ; Chaiyasoonthorn, Wornchanok ; O'Leary, Simon ; Syed, Sharifah Faridah ; Desai, Bhavini ; Punjaisri, Khanyapuss ; Gutierrez, Anabel. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:72:y:2023:i:c:s096969892300019x. Full description at Econpapers || Download paper | |
2023 | . Full description at Econpapers || Download paper | |
2023 | The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender. (2023). Matta, Shashi ; Rogova, Natalia. In: AMS Review. RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-022-00237-z. Full description at Econpapers || Download paper | |
2023 | You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades. (2023). Schumann, Jan H ; Scott, Maura L ; Mende, Martin ; Schubach, Sebastian ; Garbas, Janina. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:2:d:10.1007_s11747-022-00881-8. Full description at Econpapers || Download paper | |
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2023 | The impact of voice assistantsââ¬â¢ intelligent attributes on consumer well-being: Findings from PLS-SEM and fsQCA. (2023). Shao, Bingjia ; Kang, Weiyao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002235. Full description at Econpapers || Download paper | |
2023 | Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM. (2023). Dwivedi, Yogesh K ; Filieri, Raffaele ; Purohit, Sonal ; Kautish, Pradeep. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:190:y:2023:i:c:s0040162523000926. Full description at Econpapers || Download paper | |
2023 | Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility. (2023). Luo, Qiangqiang ; Guo, Wenshan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001005. Full description at Econpapers || Download paper | |
2023 | Transforming scandals into entrepreneurial opportunities: The case of the hospitality industry. (2023). Mzoughi, Naoufel ; Grolleau, Gilles ; Assaf, Cynthia. In: Post-Print. RePEc:hal:journl:hal-04198173. Full description at Econpapers || Download paper |
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2021 | Emojis to conversion on social media: Insights into online consumer engagement and reactions. (2021). Chawla, Yash ; Astek, Ondej ; Ljepava, Nikolina ; Kotial, Kamil ; Mladenovi, Duan. In: WORking papers in Management Science (WORMS). RePEc:ahh:wpaper:worms2113. Full description at Econpapers || Download paper | |
2021 | Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. (2021). Dwivedi, Yogesh K ; Ghosh, Tathagata ; Sreejesh, S. In: Journal of Business Research. RePEc:eee:jbrese:v:132:y:2021:i:c:p:88-101. Full description at Econpapers || Download paper | |
2021 | More of the same? Effects of volume and variety of social media brand engagement behavior. (2021). Falk, Tomas ; Schaefers, Tobias ; Schamari, Julia ; Kumar, Ashish. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:282-294. Full description at Econpapers || Download paper | |
2021 | When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach. (2021). Markos, Ereni ; Labrecque, Lauren I ; Pea, Priscilla ; Swani, Kunal. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:559-571. Full description at Econpapers || Download paper | |
2021 | The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study. (2021). Herrando, Carolina ; Fehrenbach, David. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:222-232. Full description at Econpapers || Download paper | |
2021 | Trust Model for Online Reviews of Tourism Services and Evaluation of Destinations. (2021). Paskova, Martina ; Azubuike, Tracy ; Zelenka, Josef. In: Administrative Sciences. RePEc:gam:jadmsc:v:11:y:2021:i:2:p:34-:d:523320. Full description at Econpapers || Download paper | |
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2021 | No One Is Leaving This Time: Social Media Fashion Brand Communities. (2021). Osemeahon, Oseyenbhin Sunday ; Tansu, Aye ; Diachi, Albert Chukwunonso. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:12957-:d:685770. Full description at Econpapers || Download paper | |
2021 | Investigating the Negative Effects of Emojis in Facebook Sponsored Ads for Establishing Sustainable Marketing in Social Media. (2021). Kim, Cheong ; Lee, Jung Woo. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:9:p:4864-:d:543887. Full description at Econpapers || Download paper | |
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2021 | Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 Pandemic. (2021). Shivaprasad, H N ; Rani, Anshu. In: DECISION: Official Journal of the Indian Institute of Management Calcutta. RePEc:spr:decisn:v:48:y:2021:i:4:d:10.1007_s40622-021-00298-2. Full description at Econpapers || Download paper | |
2021 | Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic. (2021). Visentin, Marco ; Tuan, Annamaria ; Domenico, Giandomenico. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2021:y:2021:i:4:d:10.1007_s43039-021-00026-9. Full description at Econpapers || Download paper | |
2021 | How does consumer engagement evolve when brands post across multiple social media?. (2021). Aravindakshan, Ashwin ; Unnava, Vasu. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:5:d:10.1007_s11747-021-00785-z. Full description at Econpapers || Download paper |
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2020 | Want to make me happy? Tell me about your experiences but not your objects. (2020). Bastos, Wilson. In: Journal of Consumer Affairs. RePEc:bla:jconsa:v:54:y:2020:i:3:p:978-1001. Full description at Econpapers || Download paper | |
2020 | Virtual and augmented reality: Advancing research in consumer marketing. (2020). Bigne, Enrique ; Wedel, Michel ; Zhang, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465. Full description at Econpapers || Download paper | |
2020 | Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement. (2020). Zheng, Mengqin ; Liu, Ran ; Filieri, Raffaele ; Lin, Zhibin ; Yuan, Denghua . In: Journal of Business Research. RePEc:eee:jbrese:v:115:y:2020:i:c:p:38-47. Full description at Econpapers || Download paper | |
2020 | How virtual reality affects consumer choice. (2020). Dietrich, Holger ; Peukert, Christian ; Pfeiffer, Jella ; Meissner, Martin. In: Journal of Business Research. RePEc:eee:jbrese:v:117:y:2020:i:c:p:219-231. Full description at Econpapers || Download paper | |
2020 | Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude. (2020). Yee, Fanny Fong. In: Journal of Business Research. RePEc:eee:jbrese:v:120:y:2020:i:c:p:31-41. Full description at Econpapers || Download paper | |
2020 | Luxury in the digital age: A multi-actor service encounter perspective. (2020). Wirtz, Jochen ; Holmqvist, Jonas ; Fritze, Martin P. In: Journal of Business Research. RePEc:eee:jbrese:v:121:y:2020:i:c:p:747-756. Full description at Econpapers || Download paper | |
2020 | A new look at employee happiness: How employeesâ perceptions of a job as offering experiences versus objects to customers influence job-related happiness. (2020). Barsade, Sigal G ; Bastos, Wilson. In: Organizational Behavior and Human Decision Processes. RePEc:eee:jobhdp:v:161:y:2020:i:c:p:176-187. Full description at Econpapers || Download paper | |
2020 | Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution. (2020). Haenlein, Michael ; Sajtos, Laszlo ; Krafft, Manfred. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:1-8. Full description at Econpapers || Download paper | |
2020 | Digital Analytics: Modeling for Insights and New Methods. (2020). Potapov, Dmitriy ; Bijmolt, Tammo ; Kumar, V ; Leszkiewicz, Agata ; Gupta, Shaphali. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:26-43. Full description at Econpapers || Download paper | |
2020 | Brave New World? On AI and the Management of Customer Relationships. (2020). Kroll, Eike Benjamin ; Kotterheinrich, Kim ; Kaplan, Andreas ; Hofacker, Charles F ; Gensler, Sonja ; Bart, Yakov ; Libai, Barak. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:44-56. Full description at Econpapers || Download paper | |
2020 | Transforming the Customer Experience Through New Technologies. (2020). Shankar, Venkatesh ; Kraume, Karsten ; Schmitt, Bernd ; Kroschke, Mirja ; Hoyer, Wayne D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71. Full description at Econpapers || Download paper | |
2020 | The Role of Marketing in Digital Business Platforms. (2020). Wirtz, Jochen ; Wieringa, Jaap E ; Van Bruggen, Gerrit ; Felten, Claudio ; Moch, Nicole ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90. Full description at Econpapers || Download paper | |
2020 | Artificial Intelligence and Marketing: Pitfalls and Opportunities. (2020). von Wangenheim, Florian ; Brock, Jurgen Kai-Uwe ; Beh, Yean Shan ; Viswanathan, Vijay ; de Bruyn, Arnaud. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:91-105. Full description at Econpapers || Download paper | |
2020 | Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider. (2020). Poncin, Ingrid ; Pleyers, Gordy. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920308274. Full description at Econpapers || Download paper | |
2020 | Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review. (2020). Grewal, Dhruv ; de Ruyter, KO ; Plangger, Kirk ; Eisend, Martin ; Okazaki, Shintaro. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:4:p:458-473. Full description at Econpapers || Download paper | |
2020 | Vividness of news push notifications and usersâ response. (2020). Martinez-Navarro, Gema ; Fernandez-Lores, Susana ; Gavilan, Diana. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311070. Full description at Econpapers || Download paper | |
2020 | The personalizationâprivacy paradox in the attention economy. (2020). Cloarec, Julien. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311252. Full description at Econpapers || Download paper | |
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2020 | Management of Tourist Destinations: The Expectations of Guests on eWOM Generation in Maldonado (Uruguay). (2020). Ramon-Cardona, Jose ; Alvarez-Bassi, Daniel ; Sanchez-Fernandez, Maria Dolores. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:17:p:6825-:d:402686. Full description at Econpapers || Download paper | |
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2020 | Corporate brand value and cash holdings. (2020). , Ramesh ; Hanssens, Dominique M ; Bharadwaj, Neeraj . In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00188-5. Full description at Econpapers || Download paper | |
2020 | Customer engagement in social media: a framework and meta-analysis. (2020). Herter, Marcia Maurer ; Pinto, Diego Costa ; Ladeira, Wagner Junior ; Santini, Fernando ; Babin, Barry J ; Sampaio, Claudio Hoffmann. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:6:d:10.1007_s11747-020-00731-5. Full description at Econpapers || Download paper |