Eva Anderl : Citation Profile

Hochschule München

3

H index

2

i10 index

77

Citations

RESEARCH PRODUCTION:

6

Articles

RESEARCH ACTIVITY:

   9 years (2014 - 2023). See details.
   Cites by year: 8
   Journals where Eva Anderl has often published
   Relations with other researchers
   Recent citing documents: 13.    Total self citations: 1 (1.28 %)

MORE DETAILS IN:
ABOUT THIS REPORT:

   Permalink: http://citec.repec.org/pan664
   Updated: 2026-01-10    RAS profile: 2024-01-08    
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Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Eva Anderl.

Is cited by:

dellaert, benedict (2)

Skiera, Bernd (1)

Berman, Ron (1)

Bucko, Jozef (1)

Javier, Sánchez-García (1)

Erdmann, Anett (1)

Nair, Harikesh (1)

METAXAS, THEODORE (1)

Cites to:

Skiera, Bernd (3)

Wilbur, Kenneth (2)

Dolton, Peter (1)

Van den Poel, Dirk (1)

Baldwin, Marjorie (1)

LI, SHIBO (1)

Tucker, Catherine (1)

Cai, Zongwu (1)

CAI, ZONGWU (1)

Goldfarb, Avi (1)

Cowgill, Bo (1)

Main data

Where Eva Anderl has published?

Journals with more than one article published# docs
Marketing Review St.Gallen3

Recent works citing Eva Anderl (2025 and 2024)

YearTitle of citing document
2024The Economic Value of User Tracking for Publishers. (2024). Skiera, Bernd ; Laub, Rene ; Miller, Klaus M. In: Papers. RePEc:arx:papers:2303.10906.

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2024Dark sides of artificial intelligence: The dangers of automated decision‐making in search engine advertising. (2024). Olbrich, Rainer ; Koch, Christian ; Schultz, Carsten D. In: Journal of the Association for Information Science & Technology. RePEc:bla:jinfst:v:75:y:2024:i:5:p:550-566.

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2024Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data. (2024). Gonalves, Helena Martins ; Santos, Susana. In: European Management Journal. RePEc:eee:eurman:v:42:y:2024:i:3:p:397-413.

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2024Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites. (2024). Kannan, P K ; Lim, Hyungsoo ; Kim, Chul. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003400.

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2025Examining the customer experience in the metaverse retail revolution. (2025). Gleim, Mark R ; Ferrell, O C ; Gabler, Colin ; McCullough, Heath. In: Journal of Business Research. RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324005496.

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2024The inverted U-shaped relationship between information entropy of keyword combinations and sales of digital products: Evidence from China Tmall. (2024). Nan, Yafeng ; Yao, Ruoxi ; Li, Baoku. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001760.

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2025A path from multichannel customer data to real-time personalization: Predicting customers€™ psychological traits through machine learning. (2025). Blaomker, Jan ; Albrecht, Carmen-Maria. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001286.

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2024Understanding customers’ choice for digital D2C versus multi-brand operations. (2024). Becker, Jan U ; Kalayci, Eda ; Barrot, Christian. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:2:p:256-273.

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2025Multi-Stage Data-Driven Framework for Customer Journey Optimization and Operational Resilience. (2025). Guo, Ruey-Shan ; Wang, Tzu-Chien ; Li, Chia-Kai ; Chen, Chialin. In: Mathematics. RePEc:gam:jmathe:v:13:y:2025:i:7:p:1145-:d:1624664.

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2024Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?. (2024). Filippou, Georgios ; Georgiadis, Athanasios G ; Jha, Ashish Kumar. In: Marketing Letters. RePEc:kap:mktlet:v:35:y:2024:i:1:d:10.1007_s11002-023-09700-8.

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2025Inspiring Customers Early: How Social Online Touchpoints in the Pre-Purchase Phase Drive Customer Inspiration and Purchase Decisions.. (2025). Schraml, Christopher ; Rudolph, Thomas ; Eggenschwiler, Matthias. In: OSF Preprints. RePEc:osf:osfxxx:x7dsy_v1.

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2025Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective. (2025). Jiang, Pingjun. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:1:d:10.1057_s41270-023-00260-4.

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2024When the road is rocky: Investigating the role of vulnerability in consumer journeys. (2024). Hunter-Jones, Philippa ; Haenlein, Michael ; Sudbury-Riley, Lynn ; Al-Abdin, Ahmed. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:4:d:10.1007_s11747-024-01011-2.

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Works by Eva Anderl:

YearTitleTypeCited
2016Mapping the customer journey: Lessons learned from graph-based online attribution modeling In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article41
2014Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns In: Journal of Interactive Marketing.
[Full Text][Citation analysis]		article9
2016Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys In: Journal of Retailing.
[Full Text][Citation analysis]		article27
2016Attribution im Online-Marketing: datenbasierte Bewertung von Customer Journeys In: Marketing Review St.Gallen.
[Full Text][Citation analysis]		article0
2022Consent as a Success Factor - The Impact of Cookie Banner Tonality and Regulatory Fit In: Marketing Review St.Gallen.
[Full Text][Citation analysis]		article0
2023How traditional manufacturers succeed in D2D: A strategic framework for assortment and pricing to solve channel conflicts In: Marketing Review St.Gallen.
[Full Text][Citation analysis]		article0

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